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8/8/2024
Record sales this quarter within both women's and men's offerings, resulting in double digit bookings growth year over year. I'm particularly excited about the performance of our men's band assortment, which achieved 32% bookings growth year over year in Q2. Another high point for the quarter came from our continued growth in fine jewelry, where we saw another successful quarter of bookings growth at 29% year over year. As you know, this quarter encompasses two important gifting holidays of the year, Mother's Day and Father's Day. And we were well equipped for everyone's gifting needs. In fact, excluding the holiday shopping period in Q4, we had our biggest ever day of fine jewelry sales in our showrooms in the lead up to Mother's Day. And for the two weeks leading up to Father's Day, we more than doubled bookings year over year in our men's fine jewelry collections. While fine jewelry is still a small part of our business, we remain excited by the continued trajectory of our offering. As you have heard me say before, fine jewelry offers us an incredible opportunity to acquire lifelong customers outside of our core bridal business and to expand our reach among both first-time and repeat purchasers. We continue to be encouraged by the performance of our 37 showrooms that continue to deliver on our seamless omni-channel strategy. and provide our customers with an elevated, approachable shopping experience. As an omnichannel brand, we know that a customer's journey can span multiple touchpoints and purchasing opportunities, from shopping online to seeing product in store. For customers who have visited a showroom, we saw 9% bookings growth year-over-year in engagement rings, while wedding band and fine jewelry bookings growth year-over-year for showroom customers outpaced the total business. Through a combination of our stellar showroom staff, continued enhancements to the customer experience, and our diligent management of expenses, we continue to see strong post-opening metro uplift and compelling four-wall EBITDA from our showrooms. As you know, we plan to open three more showroom locations this year, two in Boston and our first New York City ground location. And we've been busy this quarter continuously enhancing our existing fleet with refreshes in three of our showrooms. Washington, D.C., Denver, and Philadelphia, as well as overall strategic brand elevation focused on design, quality, and elegance. We continue to bring our brand to life both inside and outside our showrooms with brand and cultural moments across Earth Day, Mother's Day, Father's Day, and Pride this quarter. Starting off the quarter with Earth Day, a holiday that directly aligns with our mission, we launched our The Future is Brilliant campaign where, in celebration of James Goodall's 90th birthday, we invited the next generation of thought leaders and sustainability advocates to advance Brilliant Earth's leadership in sustainability and responsible sourcing. On that note, I'm excited to share that we have officially submitted our near-term and net-zero company-wide emission reduction targets with the Science-Based Targets Initiative, an essential part of driving transformation in our supply chain and innovation in low-carbon technologies and production practices. We look forward to our targets being validated and shared with the public. As the quarter progressed, we reached the top gifting holiday of the quarter, Mother's Day, where our Beauty and the Gesture campaign, in partnership with influencer Tessa Barton, captured in an exclusive feature in People magazine, contributed to the strong performance I mentioned earlier. We also saw continued success in other brand moments this year. we had our most successful VIP bride campaign with Dance Moms alum, Burke Hyland, generating over 18 million impressions. In closing, in light of ongoing industry and overall consumer headwinds, I'm proud of our results this quarter across our product innovation, omnichannel experience, continued brand momentum, and resulting profitability. Since June, we've encountered a weaker than expected consumer environment. specifically for highly considered purchases. And we remain cautious for the rest of this year, given recent headwinds and economic uncertainty. We recognize that this is a challenging period, and we are not immune to its impact. But as we have said before, we will focus on quality growth that protects and grows our brand, and will continue to take a balanced, agile, and intentional approach to managing the business. We have conviction in our long-term strategy to drive growth and market share gains through brand awareness and relevance, an industry-leading omnichannel experience, and through our differentiated and high-quality products.
With that, I will hand the call over to Jeff, who will walk you through how this impacts our financial outlook for the year.
Thanks, Beth, and good afternoon, everyone.
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