11/5/2025

speaker
Operator
Conference Operator

Good day, and welcome to the IoT Third Quarter 2025 Earnings Conference Call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then one on a touch-tone phone. To withdraw your question, please press star and then two. Please note this event is being recorded. I would now like to turn the conference over to Simon Sarovetsky, Investor Relations. Please go ahead.

speaker
Simon Sarovetsky
Investor Relations

Thank you for joining us today. This afternoon, Biden published financial results for the third quarter and the September 30th, 2025. This news release is available in the Investor Relations section of the company's website. Posting today's call, I'm Brett Christensen, Chief Executive Officer and Bob Peterson, Chief Financial Officer. Before we get started, I'd like to remind everyone that management will make statements during this call that include forward-looking statements regarding, among other things, the company's financial results, future performance growth opportunities, business outlook, strategies, goals, research and development, manufacturing and commercialization activities, its competitive position, regulatory process operations, benefits of its solutions, Anticipated impact in macroeconomic conditions on business, results of operations, financial conditions, and other matters that do not relate to historical facts. These statements are not guaranteed of future performance. They are subject to a variety of risks and uncertainties, some of which are beyond the company's control. Actual results could differ materially from expectations reflected in any forward-looking statements. These statements are subject to risks, uncertainties, and assumptions that are based on managerial the biotainer takes no obligation to update them in the future. Therefore, these statements should not be relied upon, except under the company's views as of any subsequent date. For discussion of risks and other important factors that could affect our actual results, please refer to our SEC filings, available on the SEC's website and the Investor Relations section of our website, as well as risks and other important factors discussed in the earnings release. Management will also refer to adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures, to provide additional information for our investors. A recommendation of the non-GAAP to GAAP measures is provided in earnings release, the primary differences being stock-based compensation, spare value adjustments to certain liabilities, transaction-related expenses, and other non-operating expenses. These refer to our third quarter 2025 earnings release for reconciliation of these non-GAAP measures to the most comparable GAAP measures. And I'll turn the call over to Brett Christensen.

speaker
Brett Christensen
Chief Executive Officer

Thank you, Simon. And thank you all for joining us. I'll provide an update on the state of our business and our ongoing corporate initiatives. And then I'll turn the call over to Bob for a review of our third quarter financials and our 2025 financial outlook. After our comments, we'll open the call up for questions. During the third quarter, we continued to make solid progress, advancing our top strategic priorities that we believe will drive increased and sustainable growth. As you'll recall, these three priorities are, one, accelerate growth from new providers, two, maximize value from our top-tier clinics, and three, improve our financial performance through greater accountability and discipline. I'll begin with priority one. accelerating growth from new providers. To achieve this goal, we are rebuilding our commercial organization and instilling a high-performance culture, while also directly aligning sales incentives with our growth objectives. In doing so, we are significantly enhancing the quality, capabilities, and effectiveness of our sales team. With new commercial leadership in place, we have implemented fundamental improvements to how we recruit, train, and equip our sales reps to ensure their success in the field We continue to invest in talent to address our market opportunity, and I have been pleased with the performance-oriented approach and positive energy our new team members bring to BioT every day. To add some color to the scope of this ongoing transition, approximately half of our commercial team joined BioT in the past year. In terms of team size and sales territory coverage, we are currently at about 75% to 80% of where we would like to be. We are consistently onboarding new sales reps and expect to achieve our planned sales rep head count for 2025. To more efficiently expand and scale our network, we continue to refine our training and onboarding methods for new practitioners. To meet our practitioners' diverse needs, for example, we have expanded the availability of training sessions. This flexibility helps practitioners achieve certification more efficiently, enabling a quicker path to clinic productivity that we believe is important for optimizing long-term clinic success. As I noted in last quarter's call, the process of rebuilding our sales team and enhancing our core sales and marketing functions has impacted procedure revenue in the near term. Even as we expanded our clinic network in the third quarter, the third quarter sales contribution from new clinics was impacted by last year's slower pace of new business. While our financial results don't yet demonstrate the improvements we have made to the quality and capabilities of our commercial team, I'm highly confident we remain on the right path to return our core hormone optimization business to a growth trajectory. Turning to our second priority, maximizing value from top-tier clinics. As an established leader in hormone optimization therapy, BioT has been long recognized for our science and evidence-based approach to care. It's one of the primary reasons practitioners choose our innovative solutions to treat their patients and sets BioT apart in the marketplace. In September, we hosted our annual Sun, Sea, and BioT marketing event in Cancun, More than 800 attendees from our provider network participated to share insights and align on BioT's vision of advancing health span and vitality with innovative hormone optimization and healthy aging solutions. At our marketing event, we were joined by several world-renowned speakers, including Dr. David Sinclair, Dr. Rhonda Patrick, Dr. Jim Simon, Dr. Abe Morgenthaler, and more. Each of these experts delivered compelling perspectives on the future of personalized medicine. Attracting these high-profile speakers to our event reinforces BioT as the leader in evidence-based hormone optimization and therapeutic wellness. We will continue to invest in education and training to further strengthen our market leadership position. An event of this size and caliber served to further strengthen our relationships with our practitioners and advanced our goal of integrating hormone optimization into mainstream health care. We aim to leverage the positive energy and momentum from this event into potential new growth opportunities as we move into 2026. Turning to our third strategic priority, improving our financial performance through greater accountability and discipline. Over the past six months, we have successfully implemented many fundamental changes and improvements to our internal processes and systems. While not visible externally, these actions are essential to driving operational excellence and long-term value creation. The upgrades we have implemented are already beginning to deliver positive results, enhancing our data insights, productivity, and facilitating more consistent and more disciplined execution across the organization. As we continue to build our commercial team and expand our clinic network, our strengthened infrastructure and internal processes will support our ability to scale our business more efficiently. In summary, I am pleased with the solid progress the BioTE team has achieved over the past six months. While we have further work ahead of us, we have laid much of the groundwork to achieve outstanding commercial execution that I am confident will translate into improved financial performance. I'll now turn the call over to Bob.

speaker
Bob Peterson
Chief Financial Officer

Thank you, Brett, and good afternoon, everyone. Unless otherwise noted, all quarterly financial comparisons in my prepared remarks are made against the third quarter of 2024. Third quarter revenue was $48.0 million. a decrease of 6.7%. Procedure revenue declined 10.4%, and dietary supplements revenue grew 8.4%. Similar to the second quarter of 2025, procedure revenue was primarily impacted by a slower rate of net new clinic additions and lower procedure volume during the third quarter of 2025. While necessary to achieve our long-term strategic objectives, The ongoing transformation of our commercial team was a headwind to procedure revenue in the third quarter, as Brett noted. Moving forward, we will continue to add new sales talent to expand our sales coverage and make additional strategic investments to further strengthen our sales and marketing capabilities. We anticipate reaching our targeted sales rep headcount by the end of this year which should help us return to procedure revenue growth. Despite a challenging comparison due to a successful product launch in last year's third quarter, dietary supplement revenue increased 8.4% to $11.2 million, primarily driven by the continued growth of our e-commerce channel. New product offerings are an important market opportunity for BioT. and we continually identify promising new opportunities to optimize our portfolio. Looking forward, we continue to expect mid-teens revenue growth from our dietary supplements business for the 2025 fiscal year. Gross profit margin was 71.8%, a 150 basis point increase. The improvement primarily reflected cost savings from the vertical integration of our 503 manufacturing facility and effective cost management. As our primary pellet production facility, Asteria has secured 44 estate licenses to date and is currently supplying more than 50% of the pellets ordered by practitioners. Selling. General and administrative expenses increased 9.3% to $26.2 million. The increase reflected the timing of our annual marketing event, which was held in the second quarter last year, as well as continued investment in sales and marketing to drive new customer growth. Net income was $9.2 million and diluted earnings per share attributed to BioT Corp stockholders was 22 cents as compared to net income of $12.7 million and diluted earnings per share attributable to BioT Corp stockholders of 33 cents. Net income for the third quarter of 2025 included a gain of $2.9 million due to the changes in the fair value of the earn-out liabilities. Net income for the third quarter of 2024 included a gain of $7.2 million due to the changes in the fair value of the earn-out liabilities for that period. Adjusted EBITDA decreased 20.5% to $12.9 million, with an adjusted EBITDA margin of 26.9%. This compares to adjusted EBITDA of $16.2 million and adjusted EBITDA margin of 31.5%. Both adjusted EBITDA and adjusted EBITDA margin decreased due to lower sales, reduced gross profit, and higher operating expenses, which included the shift of our annual marketing event to the third quarter of 2025. Third quarter cash flow from operations increased $14.1 million to $27.6 million. As of September 30, 2025, cash and cash equivalents were $28.0 million compared to $19.6 million as of June 30, 2025. Supported by our strong balance sheet and liquidity, BioT recently undertook two separate actions to deploy capital that the company believes will provide long-term value to shareholders. First, BioT repurchased approximately 1 million shares of our Class A common stock at an average price of $3.28 per share. These repurchases were made within our $20 million common share repurchase program approved by the Board in 2024. Second, BioT amended its settlement agreement with Marcy Donovitz to repurchase her remaining shares at a savings to the original agreement. Under this amended agreement, BioT paid Mrs. Donovitz $12.5 million in October, which fully settled the multi-year payment obligation. In addition, earlier this week, BioT amended its settlement agreement with Dr. Gary Donovitz to repurchase his remaining shares at a savings to the original agreement. BioT agreed to pay Dr. Donovitz $18.5 million in January 2026, which when paid will fully settle the multi-year payment obligation. Now turning to our financial outlook for 2025. As Brett noted, BioT continues to make solid progress in pursuit of our strategic priorities. As a result, We reiterate our fiscal 2025 revenue guidance of above $190 million and our fiscal 2025 adjusted EBITDA guidance of above $50 million. Now, I'll turn the call back to Brett for his closing comments.

speaker
Brett Christensen
Chief Executive Officer

Thanks, Bob. While the full impact of our initiatives will take time to realize, I remain confident in the strategic path we've set. Our teams are fully aligned on our vision, and we are executing with discipline, strategic clarity, and a shared commitment to delivering a higher level of financial performance that builds long-term shareholder value. Operator, let's now open the call for questions.

speaker
Operator
Conference Operator

We will now begin the question and answer session. To ask a question, you may press star, then one on your touch-tone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you'd like to withdraw your question, please press star and then two. Our first question comes from Camille Jarawalla with Jefferies. Please go ahead.

speaker
Camille Jarawalla
Analyst, Jefferies

Thanks, everybody. Good evening. I guess a couple of questions. The first, you know, on this, I guess, the speed of hiring the sales folks. we hear so many sort of oscillations between really difficult time to hire. Maybe it's getting a little bit better. Is it going about according to pace and is it also going at about the cost you had expected or is it a tighter market and maybe it's taking longer or it might cost more than you thought?

speaker
Brett Christensen
Chief Executive Officer

Yeah. Hi, Camille. This is Brett. Thanks for the question. Let me start by just saying, you know, as you remember in May when we did our restructure, we did a couple of things. We changed a lot of incentives, a lot of comps, a lot of definitions of the roles. We also did a restructure that essentially increased the size of our sales force by about 25% as we made everybody a salesperson and everybody responsible for growing revenue. That created quite a number of openings starting in May. Since May, we've had some turnover due to the culture change. And we've been actively hiring a new and improved profile of rep that we think could be even more effective here at BioT. And so I'm pleased with the progress. For a few months, it was a little bit of ups, a little bit of downs, but we've made great progress recently and are about 85% of where we want to be by the end of the year. And we're committed to getting there by the end of the year. It just means full territory so that we can give the attention to our customers that they deserve, that we can protect our business, and that we can have every territory growing at the rate that we need it to. So making good progress as of late, and we'll make further progress in the coming quarter.

speaker
Camille Jarawalla
Analyst, Jefferies

Okay, great. And can you maybe just lay out, like in sort of practical terms, how the transition is impacting the number of procedures? Maybe just talking about how you're adding folks, but the procedures are coming off. Is it just a year over years or something else going on in practical terms that leads to that? Sure.

speaker
Brett Christensen
Chief Executive Officer

If you remember, we highlighted this at the very beginning of the year. So the real... headwind to volume started at the end of last year with the launch of our CDSS system and really moving the attention and the focus of our sales force into making sure that the training and the onboarding of that new system went as smooth as it could go at the end of last year. Then, of course, we've had some change and some restructure this year, which has created these openings. In all, it's meant pressures to volumes. And so a slightly higher attrition, which we highlighted, a few quarters ago relative to the past. And of course, slower new starts. And those two things combined, slower new starts of customers and slightly higher attrition have created lower volumes year over year. And so everything we're doing now is focused on remedying both of those initiatives, getting more new customers to start and then protecting and growing our business, which were the two of the three initiatives that I mentioned just a second ago.

speaker
Bob Peterson
Chief Financial Officer

And then, Brett, just one other thing to add to that. Just one other thing to add would be as we look at the new hires, you highlighted just a second ago that they were a little bit lower and we've started to ramp up. But to kind of bring both of your questions together, Camille, I mean, as you look at where we were in July, we're in that kind of mid-60s zone. We have ramped up at the tail end of Q3 up to around 80 people on board. And so the second half of Q3, we have really started to see that increase. So as we start getting into the end of Q3 and even into Q4, we expect to see that impact of having a more full staff on board. So as we progress, I think that's just another practical aspect of this. It's tough to sell without the people. And back to Brett's earlier comment, we're progressing well on that.

speaker
Camille Jarawalla
Analyst, Jefferies

Got it. And maybe sneaking just one more in is the... The new structure with the Donowitz is how does, you know, it's less money. What was the motivation maybe from their side to take less money, but to take it now versus sort of multi-year payout? Just trying to understand the intentions. I think I understand the intentions from your side and maybe from the other one.

speaker
Bob Peterson
Chief Financial Officer

No, look, I mean, I can't speculate on the drivers for either Marcy Donowitz or Gary. I can only imagine it was personal reasons, but what I can tell you is that we are confident that this makes sense for the company, given the future cash flow savings that we're seeing now. So to know that we got the cash flow savings on both of these transactions and a couple of other benefits, that's a really good move for us.

speaker
Camille Jarawalla
Analyst, Jefferies

Got it.

speaker
Operator
Conference Operator

Thank you. And the next question comes from Lee Saluski with Truist. Please go ahead.

speaker
Lee Saluski
Analyst, Truist

Yeah, thank you. Good evening. Thank you for taking my questions. So coming out of the marketing event, can you provide any feedback that you received from some of the practitioners in attendance? You know, what is the area of focus or improvement or what are they essentially saying? And do you have a sense of trends following the event? And how has October and November been trending, if you can comment on that? And then the second part, does the focus still remain on the top tier accounts? And eventually, when could you expect an inflection point in procedural growth? And is it more of a bolus or a step up? Thank you.

speaker
Brett Christensen
Chief Executive Officer

Yeah, thanks, Les. Let me make sure I get all your questions, but I'll start with the marketing event that you asked about. Every about 18 months or so, we do something that's called Sunsea and BioTea. And what we attempt to do is get our top-tier providers off-site together to learn. And it's not all about current BioT products. A lot of it is some of the innovation that's happening in the field. I mean, as I noted earlier, the speakers that we had this year were amazing. It was an amazing lineup. It was a big draw, a completely packed house. And while this was my first Sunsea and BioT conference, What I heard consistently, not just from the attendees, but from employees that have been to many of these, that this was the best one we've ever had. So it was a packed house, nearly 800 providers. that all gathered together in Cancun. It creates a real sense of family. There's a lot of collaboration, a lot of problem solving, a lot of discussion. You can imagine what it does to our volumes for the three days that we take a lot of our best customers out of the field. But we quickly see that pick up again. And we think what it does is just reinforce, again, why you're doing business with BioT, why you're one of our customers, the value that we offer in education and learning. and it's just a fantastic event so i can't say enough about it the the providers raved about uh the speakers the event just the interaction it was it was a great time so we we were sort of on a high coming off of that um the the field members the customers and it was just a great way to to end the month of september so really really positive event as far as trends go post event you know it's too early to tell but What we do believe is it's a retention factor because if you go to that event, you recognize just how far ahead really BioT is as a leader in this field and what we do. So we'd love to get all of our providers. I've heard over and over again, it would be great if we could get almost 9,000 trained BioT providers to all go to that event. It's a very powerful event. So we'll watch the trends closely, but we love the event. We think it's going to bear fruit. and it was just a good time. Now, your question about top tier providers, which is a good lead-in from that event, that is our focus. It's the number two priority that I mentioned, accelerating new practitioner growth being number one, and then maximizing value from top tier providers. It's all linked to some of the questions we had earlier from Camille. You know, we've got to make sure, one, we have reps in the field, we have good coverage so that we're meeting customers where they are, that we are, you know, attentive to their needs, and that we're constantly driving value and protecting that business, frankly. So it's a really important initiative of ours. We've launched a number of internal initiatives that help us monitor closely volumes from our top tier providers so that we can reach out uh proactively and not reactively and so we're doing a better job of that we haven't seen uh yet the the fruits from some of those efforts but again we've got to get attrition a little bit lower and we've got to maintain that business and get get new customers coming on board so that's that's just key to our growth And then just, you know, your question on when will we see that, which I think was your third question, last one, right? You know, too early to tell, but we think we're doing everything in the right way, and we know it's going to have results. It's just too early yet to tell. forecast when we'll start to see things go in a different direction. For us, we want to see sequential, you know, multiple months in a row of growth and get comfortable that things are definitely headed in the right direction before we call it. We're going to be cautious there until we see that trend.

speaker
Lee Saluski
Analyst, Truist

Very helpful. Thank you.

speaker
Operator
Conference Operator

And the next question comes from Jeff Van Sinderen with B. Reilly Securities. Please go ahead.

speaker
Jeff Van Sinderen
Analyst, B. Riley Securities

Hi, everyone. I guess since we're just touching on the attrition rate, I'm just wondering, has that stabilized? Has the attrition rate declined from Q2 sequentially, or has it accelerated? And then I guess, you know, when you're out in the field, you're talking to your providers, what do you think is driving that attrition rate at this point?

speaker
Brett Christensen
Chief Executive Officer

Yeah, Jeff, thanks for the question. You know, I would say we didn't quote an attrition rate, this call, but it's been similar to the elevated rate. We said historically it's been around 5%. I think Q2 we said it had elevated to around 8%. It was similar to that in Q3. And so not improvement, but not material declines in attrition. But that is still higher than we'd like it to be. I think the issues are are multiple. There is more competition in the field today. When we took our eye off the ball with the launch of CDSS, we certainly lost some accounts and started to lose some accounts. Again, that was the end of last year, but in this annuity model, those losses follow you for a year. And so that's probably the start of it. And then the other factor that we just got to make sure we remedy is just having a rep in every territory. And frankly, I think we've gotten better here, not just with our hiring, which we spoke about earlier to an earlier question, but the hiring profile, the interview process, the training for sure. You know, we've improved all of those processes to make sure that we get a better prepared and we think better individual in the field. Now it's about just making sure we fill all the territories. I'd say on top of that, we need these early warning systems and we need to improve the value proposition. And that is multiple faceted. There's things we can do in the short term, rep coverage, service, education. But longer term, there's things that we're working on we haven't talked about yet, but that materially add, we think, to the value proposition and further separate us from any of the competitors out there. Essentially, those things are around doing business with BioT, making it easier to do business with us, and then probably some portfolio enhancements and potentially further investments in sales and marketing. And so we'll probably talk about those things more in the future. For now, it's getting good hygiene in the field and making sure that we're serving our customers in the best way that we can.

speaker
Jeff Van Sinderen
Analyst, B. Riley Securities

Okay. And then if we could just circle back to the Marcy and Gary accelerated situation. Did they, or maybe you could just remind us how much at this point you're saving versus the prior agreements in total, the dollar savings there?

speaker
Bob Peterson
Chief Financial Officer

Okay, yeah, no problem. So in the Marcy Agreement, we owed installments of $10 million in June of 26 and $10 million in June of 27. We have agreed to pay $12.5 million, or we did pay $12.5 million in October 6th. for a cash flow savings of around 7.5 million. On the Dr. Donovitz deal, we had two installments, one in April of 26 for 19.1 million, and one in April of 27 for 10.5. So rather than paying 29.6 million, we will pay Dr. Donovitz 18.5 million on or before January 2nd, 2026. So the overall cash flow savings there is around 11.1 million.

speaker
Jeff Van Sinderen
Analyst, B. Riley Securities

Okay, great. So that's a pretty good chunk of savings.

speaker
Bob Peterson
Chief Financial Officer

Absolutely.

speaker
Jeff Van Sinderen
Analyst, B. Riley Securities

I guess one of the other things, if I could squeeze one more in, I guess when you talk to your providers, you know, you were just at Cancun, What do you hear from them as far as why maybe the procedures are down with some of them, or are they high-tier providers so their procedures are not declining? Maybe just touch on that, what you're seeing between the high-tier and lower-tier providers, and then just anything you learned from those providers at the Cancun event relevant to your business.

speaker
Brett Christensen
Chief Executive Officer

Yeah, Jeff, and just, you know, consider that it might be a bit of a biased data set, right, because we get some of our biggest and most committed customers to make that trip. But, you know, I heard a ton of positives about what we're doing, a lot of good feedback on CDSS, albeit, you know, some fair criticism on how we launched that software. A lot of excitement into, you know, the product offerings that we have today. They, of course, had a lot of questions about, where we're going with BioT and we've got to be cautious with what we can share there. But I didn't hear any massive changes into their volumes. There are some small tweaks we made to CDSS that could either shorten or lengthen the cycle in which a patient gets pelleted. That's hard to quantify, meaning if you're coming back every four to six months, and now we're doing trough labs, if those trough labs suggest, hey, you might want to wait on this patient 30 days or so, that could push a patient back 30 days. But honestly, that type of stuff is short-term, and we will laugh that if there is any headwind to something like that. And again, it's just really hard to quantify. I think, you know, our customers want more of these types of things from us. They reiterated how good we are with education and We have things called advanced training that they'd love more of and like to participate more in. And, again, that's a happy customer base. I mean, the 800 or so providers that showed up for Sunsea BioT are very happy and just excited to be part of the family. So, you know, I think we learn more from customers that we either recently lost or that, you know, might be at risk. And, again, I think that happens when – We're quiet in the field. We don't have a rep. We've got to make sure we have a rep that's attentive to those needs. And we've got to just realize what the competition's doing so we can be responsive and proactive.

speaker
Jeff Van Sinderen
Analyst, B. Riley Securities

Okay. Thanks for all that color. I'll take the rest offline.

speaker
Operator
Conference Operator

Thanks, Jeff. And the next question comes from Jonah Kim with TD Cowan. Please go ahead.

speaker
Jonah Kim
Analyst, TD Cowen

Thank you for taking my question. I'm curious on the... On the RAM cycle of your sales force, when they're hired, is there typically a couple months that you have to wait until they're more productive? And any color on the supplement business, whether that's tracking in line to your expectations, and what are some of the growth drivers that you look forward to next year? Thank you very much.

speaker
Bob Peterson
Chief Financial Officer

Yeah, so I'll start with the last one first and then go back to the ramp period and Brett can supplement also. We continue to see strong performance in our Amazon channel in the Nutris business. But just you know that we are going to start seeing in the coming quarters, we're going to begin to lap some of the gains that we've had in the past. I would just say you saw a slight reduction in growth. And that was really, as I said in the prepared remarks, related to a product that we launched at the end of Q3. But we can't forget that as far as neutras go, that 70% of our neutra business come from clinic sales. And these have largely followed that of the procedure business. So we continue to identify opportunities for growth. But on the neutra front, it was right in line with where we would have expected the And that's reflected in our guide of mid-teens growth. On the second front, I would just say that as we look at hiring, there is a ramp-up period anywhere from the typical three- to six-month ramp on new hires. That's one of the reasons why we're trying to get as many people on board to hit that target by the end of the year. so that we can really get those individuals trained through our new training operation and then get them ready to go by the time we hit our national sales meeting in early Q1. So, you know, there is that ramp period, but I think that's kind of baked into our expectation. I don't know, Brad, if you had anything more to say there.

speaker
Brett Christensen
Chief Executive Officer

No, just that we're conscious of that ramp because we need people in the field and to be productive right away. You know, we're tailoring our Our training classes, which is a two-week course, we're having those as often as possible to make sure that we don't just hire people and make them wait around to be trained. So they're getting trained quickly. They go into the field with a field trainer. And we think that they get out pretty prepared to start growing their business. They still have relationships they need to make and a value proposition to pitch. You know, anecdotally, Jonah, we had a POA meeting, a plan of action meeting recently where we highlighted some best behaviors from reps, and as we sort of called reps up to do role plays and things, I want to say the five reps that we called up, four were hired within the last three months to demonstrate and talk about a new account today in one. So we are getting people off to a quicker start, I believe, than we have historically because of better training and better hiring. But to Bob's point, there's definitely a ramp that we've got to account for.

speaker
Bob Peterson
Chief Financial Officer

And better targeting, Brett. I think that's the other side. We highlighted on who we want to bring in, and we're starting to see some of that. I think that's a testament to what you just said.

speaker
Jonah Kim
Analyst, TD Cowen

Got it. Thank you for the call.

speaker
Operator
Conference Operator

And the next question comes from George Kelly with Roth Capital. Please go ahead.

speaker
George Kelly
Analyst, Roth Capital Partners

Hey, everyone. Thanks for taking my questions. First, back to the marketing event. Can you quantify what the spend was on that quarter?

speaker
Bob Peterson
Chief Financial Officer

It was around $1.3 million, which was a little bit less than what we had expected because of sponsorships.

speaker
George Kelly
Analyst, Roth Capital Partners

Okay, great. And then second question on Asteria. I think you said in the quarter that it supplied over 50% of your procedure fulfillments. Do you expect that to ramp? How should that sort of progress in the coming quarters?

speaker
Bob Peterson
Chief Financial Officer

Yeah, George, good question. And just think about where we were at the time of the last call. We were in that 42% range. By the end of September, we were just above 50%. We've said routinely that our goal is to progress this forward in a slow and temperate fashion, as not to impact our providers. I would say that as we think about going forward, our next wave of conversion will probably be in the next month, month and a half. So it probably won't have a material impact on Q4, but as you know, ordering patterns oscillate throughout the period, so it's tough to really nail down that exact figure. We are still in the process of converting clinics, and we expect to see some ramp through the rest of the year.

speaker
George Kelly
Analyst, Roth Capital Partners

Okay. Okay. And then on the Donovitz transactions, can you remind me, you're buying 2.8 million shares from Marcy and 6.1 from Gary. Is that correct?

speaker
Bob Peterson
Chief Financial Officer

That's correct. That is correct. Both V shares.

speaker
George Kelly
Analyst, Roth Capital Partners

Great. And then are they getting any other or any of the other terms of those agreements changed?

speaker
Bob Peterson
Chief Financial Officer

A very good comment, and I was going to – let's just touch on it really quick. So the Marcy Donovich transaction was pure cash flow elimination and restructure of the original settlement. We did add a couple of key parts to the Dr. Donovitz transaction. So in addition to settling the cash flow, the liability, Dr. Donovitz extended his non-compete and non-solicitation agreement for an additional year, which puts us all the way through April of 2027. And he agreed to dismiss all pending litigation between BioT and himself. So that was a pretty big win for the company also.

speaker
George Kelly
Analyst, Roth Capital Partners

Okay, that's great. And then just one last question from me. Sure. With respect to your guide and the procedure revenue growth you just posted, negative 10.4% in the quarter, I know that you don't want to get too far in front, and maybe you just don't want to say anything, but can you help us at all with any, like the kind of monthly trend there, or... You know, just trying to gauge your full year guide implies that maybe it's that growth rate steps down again in 4Q. And so I don't know if there's kind of any help you can give just around your expectations in the near term for that growth rate.

speaker
Bob Peterson
Chief Financial Officer

Yeah, good question, George. And I think the way that I would characterize it is quarter over quarter, sequential quarter over quarter. One thing to keep in mind is When we think about how this operation works, it's very workday focused, very retail focused. So in Q3, compared to Q4 of this year, we will have three less business days in Q4 than we did in Q3. So just be thinking about it from that perspective. The only other thing that I would highlight is we also are dealing with some uncertainty around the holiday period. We've seen some ups and downs around the holiday period. And as you can imagine, I know you were only focusing on procedure growth, but I would also just say those three last days also impact that 70% of our B2B sales. And just remember from a B2B perspective, that week between Christmas and New Year's is typically a bit of a slower period also. So on both, you know, you've seen the guide. You know, I think, you know, when we think about procedures in the high single digits from a reduction perspective and then mid-teens growth, I think puts you in the right place from a revenue perspective. Hopefully that adds a little bit of color.

speaker
George Kelly
Analyst, Roth Capital Partners

Okay. All right. Thank you.

speaker
Operator
Conference Operator

This concludes our question and answer session. I would like to turn the conference back over to Brett Christiansen for any closing remarks.

speaker
Brett Christensen
Chief Executive Officer

Thank you, everyone, for joining us today. We appreciate your interest in BioG and look forward to speaking with you at our next conference call.

speaker
Operator
Conference Operator

The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.

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