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eBay Inc.

Q22020

7/28/2020

speaker
Operator
Operator

Ladies and gentlemen, thank you for standing by and welcome to the eBay Q2 2020 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star 1 on your telephone. If you require any further assistance, please press star 0. I would now like to hand the conference over to your speaker today, Joe Belante, Vice President, Communications and Investor Relations. Thank you. Please go ahead.

speaker
Joe Belante
Vice President, Communications and Investor Relations

Thank you. Good afternoon. Thank you for joining us, and welcome to eBay's earnings release conference call for the second quarter of 2020. Joining me today on the call are Jamie Iannone, our Chief Executive Officer, and Andy Kring, our Interim Chief Financial Officer. We're providing a slide presentation to accompany Andy's commentary during the call. which is available through the investor relations section of the eBay website at investors.ebayinc.com. Before we begin, I'd like to remind you that during the course of this conference call, we will discuss some non-GAAP measures related to our performance. You can find the reconciliation of these measures to the nearest comparable GAAP measures in the slide presentation accompanying this conference call. Additionally, all revenue and GMV growth rates mentioned in Jamie's and Andy's remarks represent FX-neutral year-over-year comparisons, unless they indicate otherwise. In this conference call, management will make forward-looking statements including, without limitation, statements regarding our future performance and expected financial results. These forward-looking statements involve known and unknown risks and uncertainties, and our actual results may differ materially from our forecasts for a variety of reasons. You can find more information about risks, uncertainties, and other factors that could affect our operating results in our most recent periodic reports on Form 10-K and Form 10-Q and our earnings released from earlier today. You should not rely on any forward-looking statements. All information in this presentation is as of July 28, 2020, and we do not intend and undertake no duty to update this information. With that, let me turn it over to Jamie.

speaker
Jamie Iannone
Chief Executive Officer

Thanks, Joe, and good afternoon, everyone. Before I turn the call over to Andy to discuss our recent performance in near-term outlook, I will take some time to share thoughts on my return to eBay, highlight a few observations from the quarter, and share our vision for the company. I'm thrilled to be speaking with all of you today as CEO of eBay. I've long admired this unique company for its special culture and its enormous potential. I spent my first 100 days primarily focused on three areas, immersing myself in the business, connecting with our buyers and our sellers throughout the world, and meeting different teams across the organization. Throughout these engagements, I've been fortunate to observe firsthand the significant opportunity we have ahead of us. Our purpose has always been to empower people and create economic opportunity for all. And there's never been a better time where this has mattered more than right now. We are a globally recognized brand with a strong heritage, incredible assets, and a talented and dedicated team who serve our passionate and loyal customer community. As we look into the future, we have a clear vision to build on these strengths. And through a technology-led reimagination of eBay, we will become the best global marketplace to buy and sell. Before I get into our vision for the future, I want to frame where we are in the context of today's market. Consumer behavior is rapidly evolving, and this dynamic has been accelerated by COVID-19, contributing to significant volume acceleration and new customer acquisition. This led to a very strong quarter, coming in ahead of the recently increased expectations we shared in early June. Volume was strong across most major markets in the marketplace's business, growing 29%, our highest quarterly growth rate in 15 years. We also added approximately 8 million more buyers to bring the annual active buyer base to 182 million. On behalf of our buyers, I want to thank our sellers for doing an amazing job selling and shipping over the past few months. Organic revenue was up 22%, with strong marketplaces volume offsetting an anticipated decline in classifieds. Total margin rate was up 5 points to 34%, and earnings per share was $1.08. The current strength in demand creates a significant opportunity for us as we embark on the next phase, while also providing additional capacity for investment, which we are moving with pace to implement. In Q2, we were able to deploy incremental investments into marketing and growth initiatives while still delivering higher margins. Operationally, our top initiative over the past two years, managed payments, just reached a very important milestone as we begin to scale globally. Although the original operating agreement reached the end of its term, PayPal will remain an important partner moving forward as a payment option for buyers. From a seller perspective, after successful launches in the U.S. and Germany over the past two years, we have started migrating sellers in the U.K., Australia, and Canada on payments. We expect to transition the majority of all sellers globally over the next 18 months, and we remain on track to realize $2 billion in revenue and $500 million in operating profit in 2022. Managed Payments is a great example of a tech-led reimagination of our marketplace. It provides a simpler and seamless experience for buyers and sellers around the world. Buyers can pay with ease and convenience with more choices of popular local payment methods. And sellers benefit from a streamlined experience, more options on how and when to be paid, and the vast majority of sellers are saving money on fees. We've also recently concluded our portfolio review, leading to the pending transfer of the classified business to Adaventa for approximately $9.2 billion. We are excited to bring together two highly complementary businesses in order to create the world's largest online classified group, with leading positions in 20 countries covering 1 billion people around the world. With a strong partner in Adaventa, this structure allows us to dedicate our day-to-day focus to marketplaces, It provides immediate value for shareholders and allows us to participate in the future growth of classifieds. Against this encouraging backdrop, I'd like to share our long-term vision for eBay. Put simply, our vision is to build on the company's powerful strengths to become the best global marketplace for buyers and sellers through a tech-led reimagination of eBay. We have come a long way in our nearly 25 years, growing from our founders' first sale of a broken laser pointer into a global platform with more than 180 million buyers and tens of millions of sellers worldwide exchanging over $85 billion of goods. While there are many accomplishments to be proud of, we are not satisfied with where we currently stand. The reality is that in the past few years, we have not executed to our full potential. New competitors have taken share because we neglected our core area of expertise. We focused on new areas that did not drive sustainable or profitable growth. And to be candid, we did not adapt quickly enough to the rapidly changing needs of our customers. This leaves us with enormous untapped potential that we absolutely must capitalize on. This is what brought me back to eBay, and it's what the leadership team and I are committed to executing against. It will be a multi-year journey, but I believe we can drive long-term sustainable growth and generate significant value for shareholders. Our ambition is to become the best global marketplace, and that's been built with customers at the center, with an acknowledgement that the driving force of our success has always been and must continue to be our leadership in technology. This is why the entire team at eBay is rallying around three key priorities to execute on this vision. One, to build compelling next-gen experiences for our enthusiasts. Second, is to become the partner of choice for our sellers. And third is to cultivate lifelong trusted buyer relationships. I will walk through each priority in more detail. Our first key priority is to defend the core business by building compelling next-gen experiences for enthusiast customers. We will cater to them by focusing on two areas of historical strength, consumer selling and vertical experiences. Consumer sellers are dedicated eBay customers who have a proven track record of spending more than double the amount of buyers that don't sell on the platform. This group differentiates our global supply by bringing unique and compelling inventory at great value. We estimate that the average household in our major markets has approximately $4,000 worth of items to resell and is selling less than 20% of that online today. In addition to making extra money, By keeping products in circulation longer, customers are driving social and environmental benefits for all. To lead in consumer selling, here are the areas where we intend to focus. We will simplify the listing flow. It's currently, frankly, too long and complicated and needs to be dramatically simplified. Next, we need to increase conversion to grow the number of consumer selling enthusiasts. And finally, we must make it easier for sellers to reinvest proceeds from their sales back into things that they need, want, and love on eBay. One recent consumer selling launch streamlined the local pickup experience by leveraging QR scanning to complete in-person transactions. While we are pleased to see this tech-based simplification, there is a lot more to do to achieve the long-term objective of growing the number of consumer sellers on the platform. In terms of vertical experiences, we plan to focus on non-new and seasoned products. Within these categories, we have unique inventory at scale, strong buyer consideration, and loyal communities of buyers and sellers who connect through common interests and passions, not just to buy and sell merchandise. This is an important focus for us as approximately half of our volume in major markets comes from these products. And the TAM for these categories is expanding as more offline inventory transitions online. These categories span from luxury items to parts and accessories and motors to fashion, electronics, collectibles, and more, and they represent the core of why people love eBay. Our plan is to focus technology efforts on the evolving needs of these passionate enthusiasts, and we intend to accelerate growth in these categories in the coming years. The second key priority of our vision is to become the platform of choice for sellers. We will aim to inspire small businesses by introducing tools and features that compel them to start and grow their business on eBay. We will treat them like true partners by making the platform easier to use, grow their brand, drive their sales, and carefully protect their reputation. By making eBay more compelling, we plan to grow the number of successful businesses on the platform. Hundreds of thousands of small businesses are already active today, and tens of thousands have recently joined through programs like Up and Running across our global markets. Recently, we launched several improvements to simplify registration and help sellers start and succeed on the platform. Additionally, we have boosted seller presence by launching storefronts in the mobile app, and we will continue to iterate the store's experience over time. Seller Hub tools continue to grow. And in the past quarter, we launched several new features based on customer feedback. To name some improvements, we have started providing real-time competitive pricing and traffic data, and also expanded multi-user authentication capabilities. Another great example is seller-initiated offers, where sellers can send custom deals directly to buyers, which launched several new features in Q2, and is expected to drive over a billion dollars in GMV in 2020. This demonstrates the power of the eBay platform, where sellers can connect to individual buyers. To drive demand for sellers, we continue to augment promoted listings capabilities. In the second quarter, promoted listings delivered $196 million of revenue, up 124%. We see several growth levers, including further promoted listings adoption, conversion improvements, and ad product innovation designed to help sellers drive demand and grow their business. Finally, the third key priority of our strategy is to cultivate lifelong trusted relationships with buyers. We plan to modernize and simplify the experience to drive more purchase frequency by leveraging AI teams to remove friction throughout the buying journey. In our highly rated app, we are delivering features that customers want. In June, we released Dark Mode on iOS and Dark Theme on Android, which was the most requested feature by customers. particularly our Gen Z customers. We also simplified search filtering on mobile, which is leading to an increase in sold items and better user efficiency. We have made significant incremental investments in three areas of marketing during Q2. First, we leaned into performance channels, which are delivering higher efficiency due to competitive spend reduction. Second, we incented more app downloads and adoption to improve buyer retention. And third, we deployed a multi-channel campaign to showcase sellers and continue to attract new small businesses. These SMBs bring great selection and value for buyers to discover. We will continue to invest in the buyer experience and marketing technology capabilities as we work to foster lifelong trusted relationships with buyers. As we look forward, we have a clear vision to realize the enormous untapped potential of eBay. This will be a multi-year process and will require investment, but through a tech-led reimagination, our plan is to become the best marketplace in the world for buyers and sellers. And our key priorities to deliver this vision are to build compelling next-gen experiences for our enthusiasts, to become the partner of choice for sellers, and to cultivate lifelong trusted buyer relationships. And while pursuing this vision, we will never lose sight of our purpose, which is to empower people and create economic opportunity for all. It's that purpose that inspired the company and the eBay Foundation to commit an additional $10 million in the second quarter to support COVID-19 relief efforts globally. Additionally, during the quarter, we donated more than $1.3 million to the NAACP Legal Defense Fund and Equal Justice Initiative in an effort to take action against systemic racism and injustice. With that, I'll turn the call over to Andy to provide more details on our financial performance. Andy?

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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