8/6/2026

speaker
Felicia
Conference Operator

and thank you for standing by. Welcome to the TripAdvisor second quarter 2026 conference call. At this time, all participants are in a listen only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during this session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Angela White, Investor Relations Vice President. Please go ahead, Angela. Thank you, Felicia. Good morning and welcome to TripAdvisor's second quarter 2026 financial results call. Joining me today are Matt Goldberg, President and CEO, and Mike Noonan, CFO. Earlier this morning, we filed and made available our earnings release. In that release, you'll find reconciliations of non-GAAP financial measures to the most comparable GAAP financial measure discussed on this call. Before we begin, I'd like to remind you that this call may contain estimates and other forward-looking statements that represent management's views as of today, August 6, 2026. TripAdvisor disclaims any obligation to update these statements to reflect future events or circumstances. Please refer to our earnings release as well as our filings with the SEC for information concerning factors that could cause actual results to differ materially from these forward-looking statements. With that, I'll turn the call over to Matt.

speaker
Matt Goldberg
President and CEO

Thanks, Angela, and good morning, everyone. In Q2, group revenue and adjusted EBITDA were in line with expectations, which we delivered against a fluctuating macro backdrop. Overall performance reflected the underlying strength of our experiences business and our continued focus on simplifying our legacy offerings. During the quarter, we announced our proposed agreement to sell the fork for $700 million. The transaction unlocks the value we've created at the fork and is another step in focusing the company on experiences. Net proceeds from the transaction will provide us additional flexibility for our capital allocation choices. We believe American Express will be a natural long-term home for the fork and an important ongoing strategic partner for TripAdvisor. The transaction continues to progress. We signed a definitive agreement on August 2nd and expect to close before year end. Beyond the sale of the fork, our portfolio review continues as we explore additional opportunities across the business to catalyze shareholder value. We're focused on enhancing the value of our assets and reshaping the company to deliver on our strategic priorities, specifically strengthening our leadership and experiences and simplifying our hotels and other offerings to optimize for profitability. This work is predicated on allocating our resources to the largest opportunities for sustainable growth and profitability, where we have the competitive position to be a global market leader. With that, let's turn to our operating performance, starting with our experiences segment. Across the large majority of our marketplace, Booking's growth trended as expected. Performance on our largest owned and operated point of sale, Viator, grew 10% for the quarter, while sustained SEO headwinds in the TripAdvisor point of sale pressured overall segment growth. Bookings for the segment grew 5% overall in the quarter. Our marketplace flywheel continues to support our experiences strategy, and we're making progress against each stage. First, generating higher quality demand. Second, converting that demand more effectively through our storefronts. And third, building stronger, more productive supply. Let's take each in turn. First, demand. We've continued to broaden the ways we reach, acquire, and re-engage customers. As travelers increasingly discover experiences across social and other mid-funnel channels, we're finding attractive new opportunities to diversify beyond paid search. The results are giving us the confidence to scale those investments with encouraging evidence that they can drive both incremental demand and attractive customer acquisition economics. At the same time, search remains a core channel in the experiences category, given the high intent nature of its leads. We continue to test, learn, and optimize across this quickly changing landscape, leveraging our proprietary data and bidding expertise to maximize efficiency. This is driving healthy double digit growth in our paid channels. Outside of our marketing channels, we're also making good progress with rewards and incentives. What began as a series of targeted experiments is increasingly becoming a scalable lever for acquisition, conversion, and repeat engagement across the customer journey. While certain incentives may bring near-term pressure on take rate, the benefit to overall bookings uplift and return engagement drive favorable returns. Second, our storefronts. As travelers reach us, our product work continues to simplify the path to booking. delivering compounding conversion gains. Central to our product strategy is helping travelers make booking decisions more easily and with greater confidence. This quarter, continued improvements to personalization, how we surface and present reviews, and more specific availability details are making it easier for travelers to quickly find the right experience and complete a booking. Together, these investments continue to strengthen the booking experience, lift conversion, and support our overall items growth. reinforcing our confidence in our product roadmap and our ability to drive sustainable items growth over time. Finally, our supply. Building the world's best experiences catalog isn't just about adding more products. It's about adding the right products. And we're focused on actively expanding supply where we see the greatest opportunity to serve unmet traveler demand. This strategy is paying off. We're seeing it in the performance of the supply we're onboarding in secondary and tertiary destinations The inventory we target strategically is getting better traction, securing the all-important first booking significantly faster, and earning more per product than average. These products are also driving new customer acquisition by attracting a majority of their bookings from first-time customers. This, in turn, supports our category expansion with many new customers booking in categories where we've been less penetrated, such as ticketed attractions and events. and the key enabler of that strategy is making it easier for operators to bring high quality experiences onto the platform. Continued investments in supplier onboarding and connectivity are reducing listing friction, helping operators get experiences live faster with richer, higher quality content. Our supply is one of our strongest advantages and will continue building on our momentum. The benefits of our supply and product work extend beyond our owned marketplaces. They also strengthen our value proposition to partners, enabling us to power more experiences storefronts across the travel industry and beyond. The attractiveness of our offerings support the healthy growth in our third party points of sale as we continue to add new distribution partnerships. Now, turning to hotels and other. This segment remains highly profitable, but is well understood to be challenged by structural changes in our primary SEO channel. Our stated objective remains the same, to simplify the business and drive alignment between revenue trends and costs. Year to date, we've reduced fixed costs by approximately 16%, and we'll continue to evaluate further opportunities to streamline the business. Strategically, the profitability in this segment allows us to reinvest across our highest priorities, and we'll continue to be disciplined about shifting resources and investment to areas of proven growth, particularly in experiences. Alongside the work we've discussed today, we're also preparing for the changes reshaping how people discover, plan, and experience travel. Experimentation is central to that effort. We've made it a core part of how we operate across the business, and we're seeing the results. Our experimentation velocity is increasing and contributing more incremental revenue year on year, which we expect to drive compounding impact over time. At the same time, we're ensuring our marketplace is available wherever travelers increasingly discover and plan experiences. Most recently, Viator became the first travel experiences partner for Google Gemini, adding to our growing list of partnerships across the leading AI platforms. We're also seeing encouraging early signs that our longstanding strengths in SEO, together with our trusted high-quality content, are translating well into AI-powered travel discovery. While AI driven traffic remains small today, TripAdvisor and Viator are already among the most visible travel brands in Google's AI overviews. As we continue working with the leading AI platforms, we'll keep learning, adapting, and evolving to serve changing traveler behavior. Finally, we're utilizing AI to help us build our products and operate more effectively. This includes scaling our early pilots to improve engineering productivity, automate supply acquisition and customer service workflows and help optimize marketing performance. We're also using AI tools to power our fraud detection for reviews, moderate and curate our content, and enable our workforce through productivity tools. We're encouraged by the breadth and impact of practical applications we're seeing in many ways across the company. Before I pass over to Mike, I'd like to leave you with this. While the operating environment remains uncertain, Our conviction has never been clearer. We believe experiences is the largest long-term growth opportunity in travel, and every decision we're making from where we invest to how we operate is focused on extending our leadership in that category. As Mike will cover in more detail, we're committed to investing behind this opportunity with a long-term lens on growth and margin expansion. With that, I'll turn the call over to Mike.

speaker
Mike Noonan
Chief Financial Officer

Thanks, Matt, and good morning. I'll start with a review of our financial performance and then provide more information on July trends and our outlook for Q3. As a reminder, all growth rates are relative to the comparable period in 2025 unless noted otherwise. Before I cover performance, and as we noted in our release this morning, any reference to consolidated results include only the experiences and hotels and other segments presented as continuing operations. Given the proposed sale announcement on June 15th, it's considered held for sale under accounting guidelines and is shown as discontinued operations in our P&L statement and cash flows and balance sheet. This morning's release, our Form 10-Q, and our commentary on our group revenue and adjusted EBITDA now include only our continued operations or experiences and hotels and other, and also include a recast for quarterly and annual periods. These continuing operations incorporate approximately $4 million in annual cost, roughly $1 million per quarter, that were previously allocated to the fork. These expenses primarily pertain to corporate personnel and insurance. We anticipate recovering the majority of these costs in 2027 through a transition services agreement. Now onto the results for the quarter. Continuing operations revenue and adjusted EBITDA was $442 million and $76 million, respectively, while revenue and adjusted EBITDA from the fork classified in discontinued operations was $61 million and $11 million, respectively. Relative to our expectations, which included the fork, revenue was in line and adjusted EBITDA was above expectations. Turning now to experiences, we witnessed an uneven recovery in the quarter with improvement in bookings growth from April to May, but then stepped back modestly in June. Domestic U.S. bookings improved throughout the quarter from April lows, with Hawaii destination bookings bouncing back to levels we saw earlier in the year. However, U.S. to Europe bookings softened through the quarter and remained at levels well below what we saw at the beginning of the year. We attribute this in part to persistent macro-related factors, including the continued geopolitical uncertainty and extreme heat conditions in May and June. The number of experience booked grew 5% in Q2, in line with expectations. Our largest owned and operated point of sale, Viator, delivered 10% growth for the quarter. In our TripAdvisor point of sale, persistent SEO headwinds continue to outweigh performance in other channels. We estimate the impact of the SEO pressure accounted for approximately five percentage points of growth headwind to the segment. This drag to growth continues to moderate as SEO becomes a smaller share of overall bookings mix. Gross booking value, or GBV, grew 3% to approximately $1.4 billion. We estimate changes in currency were a tailwind to growth of approximately 1%. SEO pressure accounted for approximately 5 percentage points of headwind to GBV growth. Testing around discounting in a higher mix of lower-priced items on our owned and operated points of sale drove lower average booking value, or ABV, year over year. resulting in a lower GBV growth rate relative to the bookings growth rate. Experiences revenue grew 3% or approximately 2% on a constant currency basis. Revenue growth was pressured relative to bookings and GBV growth by an increase in cancellation rates primarily driven by adverse weather and travel conditions in both the US and Europe throughout May and June. Adjusted EBITDA for the experiences segment was 31 million or 11% of revenue down 290 basis points. The leverage was driven by the free-paid channel mix shift across Viator and TripAdvisor points of sale. Lower personnel and other costs partially offset the increased marketing as a percent of revenue. We remain confident in our ability to capture a larger share of the global experiences market. Our product, marketing, and supply infrastructure provide the foundation required to scale beyond our mature markets. These capabilities also power our high-growth B2B2C, or third-party partner offerings, which reach travelers in non-core geographies and categories still migrating from offline to online booking adoption. Investments in our B2B2C offering, which include improved integration, enhanced account management, and greater co-marketing capabilities, are yielding significant benefits. We are seeing robust GBV growth from this channel comprising and others. While macro factors have impacted our top-line performance this year, we remain confident in the trajectory for durable growth and long-term margin expansion. Our flywheel investments are yielding measurable improvements in direct bookings and unit economics, particularly with our high-intent channels. and our B2B2C offering continues to scale with a favorable margin profile that directly supports overall segment profitability. Turning now to hotels and other segments. Q2 revenue was $163 million, a 21% decline and in line with expectations. Strong pricing growth in hotels was more than offset by sustained hotel shopper volume headwinds. Media and advertising revenue declined 12% to $31 million, driven by on-site traffic-related headwinds, which offset growth in off-platform revenue. Adjusted EBITDA in hotels and others was $46 million, or 28% of revenue, down approximately 100 basis points. Adjusted EBITDA was higher than our expectations, primarily due to lower-than-anticipated personnel and other fixed costs. Adjusted EBITDA margin deleverage was driven by an ongoing shift in prepaid ChannelMix, and higher technology costs, which more than offset lower personnel costs. Turning briefly to the fork, which, as noted, is no longer a reportable segment and classified as discontinued operations, given the proposed sale announcement. Q2 revenue was $61 million, representing 13% growth or 10% in constant currency. Adjusted EBITDA was $11 million, or approximately 19% of revenue. Turning to consolidated expenses from continuing operations. Cost of revenue in Q2 was 7% of revenue, lower by approximately 70 basis points. This is primarily driven by a benefit of approximately $2 million related to indirect tax refund. Marketing costs were 49% of revenue, an increase of approximately 500 basis points. This was driven by ongoing pressure from prepaid channel mix, including the aforementioned SEO headwinds impacting TripAdvisor experiences and the H&O segment. Personnel costs were 22% of revenue, lower by approximately 400 basis points, primarily due to lower costs in hotels and other, and lower share-based compensation, or SBC expense. Lower SBC expense was primarily due to forfeitures related to our cost savings program announced in Q4 of 2025, and lower annual grant values beginning in 2026. Absent SBC, personnel costs were approximately 19% of revenue, lower by approximately 200 basis points. Technology costs in Q2 were 5% of revenue, a modest increase of approximately 40 basis points, primarily driven by lower revenue. Technology costs on an absolute dollar basis were largely flat. G&A costs were approximately 3% of revenue, higher by 130 basis points, primarily due to a difficult comparison of lower G&A expense in Q2 of 2025, resulting from a one-time true-up. Now turning to cash and liquidity. In Q2, operating cash flow was $141 million and free cash flow was $130 million. Total cash and cash equivalents at June 30th were approximately $843 million, reflecting the paydown of our convertible notes on April 1st, which reduced both cash and total debt by approximately $345 million. In addition, $52 million of cash is included in discontinued operations due to the pending sale of the fork. Excluding deferred merchant payables of $484 million, our excess cash balance was approximately $359 million, and our total debt was approximately $836 million. Regarding share repurchases, our program remains active with $110 million remaining, but we did not repurchase shares in the public market due to our ongoing portfolio review, which included the sale of the fork. We remain committed to our share repurchase program, and we will continue to evaluate opportunities for capital return while balancing our capital structure requirements, market conditions, and other relevant factors. As we plan for the closing of the fork transaction, we anticipate approximately $680 million of net proceeds. The sale proceeds will provide us flexibility in our capital allocation choices, prioritizing debt reduction and or share repurchases. Turning now to July trends and our outlook for Q3. July performance remained uneven, reflecting a mix of factors. Unusual weather in the U.S. and Europe dampened bookings growth and increased cancellations throughout the month. We continue to see weakening overall demand in the U.S. to Europe travel corridor, our largest corridor, and pressure in average booking values driven primarily from a higher mix of lower-priced experiences. The year-over-year shift in geographic mix impacted take rates, pressuring revenue. The combination of these factors will impact the Q3 experience's performance. We expect growth in experiences booked to improve slightly from Q2, despite these headwinds, though GBV growth will face pressure from the aforementioned lower average booking values and currency movement. Higher cancellations and take rate dynamics will further pressure revenue growth relative to GBV growth. Our guidance assumes stability in recent trends. Starting with our experiences segment for Q3, we expect a flat to modest improvement from Q2 in experiences booked to approximately 5% to 7% growth. For revenue, we expect declines of 2% at the low end and growth of 1% at the high end, which includes approximately one percentage point of currency headwind. We expect experiences adjusted EBITDA margin of 14% to 17%, which reflects expected revenue pressure this quarter as well as continued prepaid mix shift primarily on the TripAdvisor point of sale. In our hotels and other segment for Q3, we expect revenue declines of approximately 20 to 23%. We expect adjusted EBITDA margin of approximately 22 to 25%. Segment expectations result in expectations for Q3 continued operations revenue declines of 7 to 10% and adjusted EBITDA margin of 17 to 20%. Given the current operating environment, we have adopted a more prudent outlook for the second half of 2026. We expect modest improvement in revenue growth across both segments in Q4, assuming one-off travel disruptions do not recur. Further acceleration remains dependent on a more normalized macro backdrop. We also anticipate the typical seasonal step down in adjusted EBITDA margin as we move from Q3 to Q4. Despite the mixed environment, remain focused on capturing the long-term opportunity experiences, fueling durable growth through discipline investment and margin expansion. With that, I'd like to turn the call back over to the operator for Q&A.

speaker
Felicia
Conference Operator

Thank you. At this time, we will conduct the question and answer session. As a reminder, to ask a question, you will need to press star 1-1 on your telephone and wait for your name to be announced. To withdraw your question, please press star 1-1 again. Please stand by while we compile the Q&A roster. The first question comes from the line of Richard Clark of Bernstein. Richard, please go ahead.

speaker
Richard Clark
Analyst, Bernstein

Hi, good morning. Thanks for taking my questions. I guess I'll just start with one. You're obviously calling out a lot of sort of macro and corridor pressures, We've seen your nearest rivals in your two segments get your guide saying they did 34% gross booking guide in H1 in North America, and Trivago is growing its revenues about 21% in hotels. I appreciate probably a bit of a different profit focus, but now you've got $700 million or $680 million coming in from the fork. Are there investments you can make in the business that that mean you can kind of match some of that peer revenue performance or is there anything structural holding back what they're doing compared to what you're reporting?

speaker
Mike Noonan
Chief Financial Officer

Yeah, thanks, Richard. Mike, I'll take the first part of that or Matt can add on. You know, listen, I take the question and thank you for the question. I think just a few points on the relative growth rate. When you think about North America, I think there's a vastly different size comparison. We are scaled significantly higher than our next largest competitor in North America. We do say that our Viator, our most scaled and mature channel, has been growing in the mid-teens. and when you look at the mix impact, we certainly have seen some headwinds coming from the TripAdvisor point of sale. And we're pretty pleased when we look at the overall demand profile and which largely comes through the pay channels and particularly in Viator that we've been maintaining shares. So, you know, I think there's a bit of just the comparison around the scale point I want to make there. You know, as we think about, you know, these investments, And I think you've heard from us pretty consistently where the investments need to be, which is in the flywheel and the demand-source supply, and we're investing across all three of those. And we are continuing to keep a very long-term focus there. In demand, you've heard us talk a little bit about this quarter diversifying some of our marketing mix, really moving into other channels away from SEO, and we're starting to accelerate that. We're excited about some of the early results in that result. In the store, which is all about conversion, how we get our teams working faster and faster around conversion, app, all these things we continue to devote to. And you're seeing these investments in the P&L today through our personnel and through technology costs. And then finally, in supply, which we've been pretty consistent the past couple of quarters about how we talk about our supply advantage, which we do firmly believe that we have today, but how do we improve that? And it's not just the number of supply, but how we bring highest quality supply in that contributes to the first two points of the flywheel, which are conversion and we're matching that demand with the supply. So in some ways, we are very aware there's a lot of macro things happening. We're probably a little more unique in the environment relative to some of our very large scale competitors in the travel sector. which have large scale and geographic diversity. But we remain very committed for long term investments around those three areas. But Matt.

speaker
Matt Goldberg
President and CEO

Yeah, no, I think you handled it well. We do see meaningful opportunity ahead. I think sometimes these averages belie what's going on underneath and some of the strength that is there that we see. But certainly there's an opportunity to go to new source markets internationally. and drive category diversification because where we play are not the largest or the highest growing source geos or categories. And we have a real opportunity to go after that. We intend to. But there's a lot of good things happening underneath. We're seeing really good growth from retained and reactivated users. We're seeing improving repeat rates. We're seeing you know, our booker cohorts coming through lower cost channels. We're seeing, you know, some of the items booked in key areas looking really good, conversion improving. You know, so we see a lot of opportunity to lean into and we will invest prudently behind all of that.

speaker
Operator
Conference Operator

One moment for your next question.

speaker
Felicia
Conference Operator

The next question comes from the line of Nived Khan of B. Reilly's. Nived, please go ahead.

speaker
Nived Khan
Analyst, B. Riley Securities

Great. Thank you very much. Just a couple of questions from me. Maybe just on Viator first. Let's talk about what kind of retention rate and repeat rates you're seeing from the Viator cohorts that you've acquired. If I look at the sort of the marketing spend, As a percent of revenue, it was up significantly. Is that a part of the mix between 3P versus Viator point of sale, or is there something else going on? And then also maybe touch on the price sensitivity, which you may or may not be seeing from the consumer. Other OTAs have talked about how consumers is resilient, and I'm wondering if any sort of price considerations are showing up in your bookings for Viator. Thank you.

speaker
Mike Noonan
Chief Financial Officer

Hey, Nevada, it's Mike. I'll try to hit those. So I think you kind of answered it in your last part on question one around marketing mix as percent of revenue. You know, I think we look at marketing as percent of GBV, and I think year over year that did increase about a point from like 11.3% to like 12.4%. So it's a little bit more consistent than looking at a revenue basis. But even there, some of that very modest leverage is just due to the prepaid mix, and particularly SEO on TripAdvisor. Importantly, when we think about marketing efficiency, which I think is getting to part of your question, when we look at our SEM costs versus the GBV we drive from SEM, that has remained flat year over year. and we really have had a very consistent approach as to thinking about our ROAS targets on both channels. So that has remained pretty consistent. And there really has been no deterioration on the cohorts we see. We continue to see repeat rates that have been pretty consistent. And as we've said, as those cohorts build, those repeat cohorts carry a very different margin profile and are a key part of our thesis around long term margin expansion, which have not changed. And in terms of the price sensitivity, we did call that out. We have seen, you know, average booking value come down under pressure a bit, really across GEO's products. And so we see a higher mix of this lower priced items or bookings come into the mix. which we do believe is a bit of a macro signal because it has started around the time at the end of Q1. We saw a little bit happening and then into Q2 more fulsomely. And again, it's baked into our Q3 guidance, which we'll see if that's proved to be conservative or not, but we do believe that is a key input and is a reflective macro. Thank you, Mike. Thanks, Nived.

speaker
Operator
Conference Operator

One moment for your next question.

speaker
Felicia
Conference Operator

The next question comes from the line of Lloyd Walmsley of Mizuho. Lloyd, please go ahead.

speaker
Lloyd Walmsley
Analyst, Mizuho

Thanks, guys. Can you give us an update on where your exposure is today to SEO at this point, maybe by segment or point of sale, so we get a sense of the, I guess, the forward risk? and then separately on the AI side, can you just give us an update on your native AI product and where you are there, what engagement looks like and then the opportunity maybe to work with AI labs either for more licensing revenue or more closely on a product. Anything you could say or update us on that would be great. Thanks.

speaker
Mike Noonan
Chief Financial Officer

Great. Hey, Lloyd. I'll hit the first one. Matt can hit the second. So we call that a little bit more explicitly in our prepared remarks on SE exposure for experiences. And we did say that from a segment perspective, there's about five points of headwind on the unit's growth, experiences book growth, right? So, you know, around five to ten, you know, going from reported five would, you know, be up to around nine or ten percent. That is almost entirely driven by TripAdvisor. There is some very small SEO exposure in Viator, but really, really, really very modest. And as we said, we will continue to think that would work its way down. We expect that to be less pressure as we move next year. For H&O, it is different. Our hotels business which was really built on the back of SEO. We continue to work through that. We continue to think about our customer experience, how we get a great customer experience and how we give a very high intent click and that's very valuable to our advertisers which we have been focused on and is the driving force around a lot of our product work. We do think over time we will work through that but it continues to be A channel that has still some size, although it has diminished greatly over the last several years.

speaker
Matt Goldberg
President and CEO

Yeah, Lloyd, I'll take your second question. Thanks for that. As you can imagine, we are very active on the AI front. And when we think about AI, we think about really having meaningful impact on our business in three ways. First, we want to really accelerate our experiences marketplace flywheel, and that's an internal opportunity, and we're going at it across product and R&D, driving experiment velocity, across marketing to drive efficiency in our customer acquisition. and many more. That centers on really two moments for the travel journey. It's the planning phase and sort of when you're in destination. On the planning side, we're really refining how we tailor travel guidance to personalized answers based on what we know about travelers. And we're working with leading LLM models and leveraging our data. And that continues. We've got millions of people who are using that product. It's a really nice platform for experimentation. I think with all of these products, what you want to do is experiment and learn, drive that velocity, and then scale the things that work. And we continue to work on that. These are not things that you will see showing up immediately in the P&L, but there are areas where we are getting and many more. Bookable, and aligned with the plan. So we're out there testing. Again, we've got great volumes to be testing. We're driving rapid experimentation. We're iterating fast based on those insights and really thinking about how that will shift the product. But again, these are early efforts. We will experiment and learn. We feel good about them. and then finally the question you asked about how we want to work with the AI labs and thought leaders. I think there is a lot we can be doing. We've been as active as maybe anyone signing deals with OpenAI and Perplexity, Microsoft, Amazon, Anthropic. Obviously there are a few we can't talk about. We recently announced that we're the first to work with Google Gemini. And so we're partnering to integrate our experiences Inventory. That's an area we're very excited about. We think learning there will put us in a good position to serve travelers wherever they may lead. We're also focused on AEO and really making sure our visibility is incredibly high. We get really nice, high-intent traffic that's growing very rapidly, but it's still pretty small. and it's dwarfed by where search has been historically. And so these deals are contributing value. They're growing. We look for a balance of licensing revenue traffic. There are ways that we can think about experimenting around product. We have nothing to announce today, but there's a lot of active conversations and we think we're incredibly well positioned with our data content brand. to really work with the AI leaders out there. So again, it's a good setup. It's a very dynamic space. We're doing a lot internally, we're doing a lot natively, and we're doing a lot with partners. And I think you'll see that continue to be something that we talk about over time. All right, thank you.

speaker
Felicia
Conference Operator

One moment for your next question. The next question comes from the line of Nafisa Gupta of Bank of America Securities. Nafisa, please go ahead.

speaker
Nafisa Gupta
Analyst, Bank of America Securities

Hi, good morning. Thanks for taking my question. So there are multiple factors which are weighing on third quarter experiences, revenue and bookings, weather-related cancellations, Europe-U.S. demand, lower booking values. Which one among these would you say is The largest issue that you're seeing and is it, do you see it as temporary or is it more structural is what I'd like to understand in these revenue segments.

speaker
Mike Noonan
Chief Financial Officer

Mike, I'll take that. Yeah. So, listen, July, as we said in prepared remarks was a bit uneven. It was a little bit of continuation. We saw it in June. All of these things, we do believe firmly that they're transitory. and that they are not structural. You know, when we look at particularly in cancel rates is one of the biggest impact. Listen, our business, as we said, is largely a North American Booker origin business. A very large corridor for us is U.S. to Europe. And we can all look at the news headlines and see, you know, really unfortunate the weather and events are happening there. and it's not unsurprising that you may see higher cancellation rates, particularly in the areas that we are so strong, which is guided tours and activities, a lot of them are outdoors. And so we understand that. So when we look at that, we view that very much as transitory and not structural. I think the overall demand environment, again, is weighed on, particularly around all the macro factors we've said. Again, for us though, got to look at it. We have a lot of mix in our business. Continue to see the Viator point of sale growing nicely, as we said. But even then, we believe that that point of sale can grow much faster behind the investments we talked about earlier. And that, you know, that point of sale has been growing, you know, in the mid-teens this year. So, listen, our business, just where it is today, we feel so strongly about the opportunity. As Matt said, it's the highest growth category within travel. It's a long-term growth opportunity. We're working through some macro events. We're not going to stop the investments that we think will produce durable long-term growth ahead of the category. And we're looking forward to getting past some of these macro events into more normalized travel behavior.

speaker
Nafisa Gupta
Analyst, Bank of America Securities

Thank you. And the second one, could you also talk more about continued portfolio review and any other strategic opportunities that you are exploring?

speaker
Matt Goldberg
President and CEO

I don't know that I heard the question, but you're asking about the portfolio review. And look, we continue to look at every part of the portfolio and determine where do we want to invest, where do we want to pull back and maybe optimize and where might we want to divest? And so we want to catalyze shareholder value ahead. I would say there's never been an option off the table. We want to look at any option that is in the interest of shareholders. And our work is intended to reshape this company to focus more directly on experiences and simplify the portfolio because we understand that the complexity has been you know, something that has not been rewarded. And so we're allocating our resources to enhance the value of the portfolio regardless of our, you know, where we land on the portfolio review and our strategic priorities are designed to create value on their own because we're focused on creating the strongest experiences company as possible and to simplify our organization to do it most effectively.

speaker
Nafisa Gupta
Analyst, Bank of America Securities

Thank you so much. Thank you.

speaker
Richard Clark
Analyst, Bernstein

Thank you.

speaker
Felicia
Conference Operator

As a reminder, to ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. One moment for your next question. The next question comes from the line of Doug Anmuth of JP Morgan. Doug, please go ahead.

speaker
Doug Anmuth
Analyst, JPMorgan Chase

Good morning. This is for Doug. Thanks for taking the questions. Following up on your comments about I mean, I guess broadly looking at the challenges that you're facing right now, do you guys have any line of sight on when those challenges or headwinds might normalize? And is there a way to think about, like, as those challenges normalize or your growth initiatives kick into higher gear, like when we can expect to see revenues start to reaccelerate and the margins also beginning to expand again? Thank you.

speaker
Mike Noonan
Chief Financial Officer

Yeah, I'll take that. You know, listen, I think you would expect us to be prudent in our guide as we think about Q3 and the rest of the year because it's very hard to understand when they do these debates, but they will over time as they always have in travel. Listen, when you go back to where we were started the year and we had you know, very high, you know, overall segment kind of mid-teens, high-teens and viatoric, you know, in the high, in the 20s in some categories to growth rates. This is where, you know, we are going to get back to, right? And it really accelerate from there, we believe. because, you know, again, we don't see anything different in our business other than fighting through some of these things. So, you know, weather impacts, you know, lower priced, you know, people trading down to lower priced tours and attractions, you know, as the macro abates or, you know, people feel better about the discretionary income they may have in their pocket to spend on higher priced things. Those things will come back and it will alleviate the pressure, certainly on the revenue, NGBB and revenue basis. So our overall ambition has not changed. And as Matt talked about in an earlier question, beyond this and expanding into different geos, expanding in different products and different product mix, are all really exciting for us and we believe can take us into a different revenue, you know, help escalate or accelerate from there. So, you know, I think we feel pretty good about the long term.

speaker
Matt Goldberg
President and CEO

And let me just speak to the macro because, you know, we all are seeing the same thing. So I'm not going to repeat that. But we also know travelers are going to find a way to travel, and we see travel intent durable for the fall. It's led by the U.S., which seems a bit stronger in terms of intent than perhaps last year. Domestic is picking up some at the expense of international, so we'll have to watch that. We do see it across categories. But those who are thinking about economic uncertainties, actually they indicate they're placing more value on experiences. to, you know, to a pretty good in a pretty good way. So when they plan their travel, when they plan their budget, they're going to go do that. Now, some of the mix we talked about with price and it could be that they elect lower price experiences, but we'll be there to soak up that demand for sure, because what we know is that experiences continues to play an increasingly durable role and that 80 percent of travelers say they would cut any other part of travel than experiences. And it's influencing destination choice and travel planning, particularly among younger customers and Americans. And we think we're really well positioned to go take advantage of that. So I do think some of the uneven environment, you know, is going to pass. And we can't predict timing of that, but we can put our business in a position to be there as it does. So we like the resilience we're seeing and we're certainly keeping an eye on trends as we look forward.

speaker
Felicia
Conference Operator

I am showing no further questions at this time, so this does conclude the question and answer session. I will now turn the call back over to Matt Goldberg for closing remarks.

speaker
Matt Goldberg
President and CEO

Thanks, and thanks for joining us this morning. Before closing out, I just want to briefly welcome our newest board members, Carl Sparks and Laura Bassetto, who joined the board following our June shareholder meeting. Carl and Laura each bring operational and strategic perspectives that will provide insight for our strategic priorities ahead. I also want to congratulate Jeremy Phillips on his appointment to chair. His role as our lead independent director has provided invaluable leadership during key transition periods, and I know we're going to benefit from his continued guidance. And finally, and most importantly, I want to thank all of our employees for the things they do every day to achieve our ambition. We look forward to providing further updates Thank you all.

speaker
Operator
Conference Operator

This concludes today's conference call. You may now disconnect.

Disclaimer

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