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H&R Block, Inc.
2/7/2023
Thank you for standing by, and welcome to H&R Block's second quarter fiscal year 2023 earnings call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question and answer session. To ask a question during the session, you will need to press star 1-1 on your telephone. I would now like to hand the call over to Vice President, Investor Relations, Michaela Galena. Please go ahead.
Thank you, Lateef. Good afternoon, everyone, and welcome to H&R Block second quarter fiscal 2023 financial results conference call. Joining me today are Jeff Jones, our president and chief executive officer, and Tony Bowen, our chief financial officer. Earlier today, we issued a press release and presentation, which can be downloaded or viewed live on our website at investors.hrblock.com. Our call is being broadcast and webcast live and a replay of the webcast will be available for 90 days. Before we begin, I'd like to remind listeners that comments made by management may include forward-looking statements within the meaning of federal securities laws. These statements involve material risks and uncertainties and actual results could differ from those projected in any forward-looking statement due to numerous factors. For a description of these risks and uncertainties, please see H&R Block's annual report on Form 10-K and quarterly reports on Form 10-Q as updated periodically with our other SEC filings. Please note, some metrics we'll discuss today are presented on a non-GAAP basis. We've reconciled the comparable GAAP and non-GAAP figures in the appendix of our presentation. Finally, the content of this call contains time-sensitive information accurate only as of today, February 7th, 2023. H&R Block undertakes no obligation to revise or otherwise update any statements to reflect events or circumstances after the date of this call. With that, I will now turn it over to Jeff.
Thank you, Michaela. Good afternoon, everyone, and thanks for joining us. Today, I will begin with a summary of our Q2 results progress on block horizons, and the momentum we have entering the tax season. Then Tony will provide details on our financial performance, and we'll open it up for Q&A. Second quarter results met expectations, and we've performed well in the first half of fiscal 2023. I feel confident about our positioning as we move into tax season and the third quarter, and I'm pleased to reaffirm our full year guidance. In the second quarter, revenue grew 5% to last year on continued business momentum and a strong ending to the 2022 tax season. We're seeing signs that consumers are feeling more pressure this year versus last year, given the rollback of government stimulus and the broader inflationary environment. As a result, clients turned to H&R Block in Q2 to bridge the gap in their time of need. and we saw higher demand for our Emerald Advanced product in December, which we view as a good leading indicator for tax season. On the expense front, we managed well despite the macro environment, and our capital allocation practice remained solid as we repurchased another 2% of shares outstanding in the quarter. Turning to Block Horizons, I continue to be pleased with the progress we're making, starting with small business, Revenue growth was strong as a result of the extended filing season and our bold marketing of the up to 30% price advantage we provide over CPAs. As we've talked about, we're also building out our year-round services for bookkeeping and payroll, and we're seeing positive adoption signals on these products. We're also feeling good about the value our new business formation tool is offering clients. There are often tax and legal benefits to small business owners from being incorporated, and we built this product with a partner to answer this clear need, with the added benefit of being a revenue driver to Block. It also provides an opportunity to increase tax prep revenue if we file both a personal and business return the following tax year. Another way we're moving this segment forward is increasing training and certification levels. half of our small business tax pros have achieved the advanced level, which focuses on levers to directly drive customer and revenue growth through 13 hours of additional training. In all, I'm very happy with the results we're producing in small business. The second component of our small business imperative is WAVE, which is a one-stop money management platform for small business owners, offering invoicing, payments, accounting, banking, payroll, and advisory services. For the quarter, revenue growth was 13%. Our main focus is accelerating revenue growth and determining the ways we'll drive long-term profitability. Moving to financial products, we were pleased to roll out SPRUCE in the assisted channel via all company and franchise offices in January. We knew that educating our tax pros on the clear and different value propositions of Spruce and the Emerald Card would be critical to the success of both products. As such, we added dedicated training and feel good about the readiness of our field and how we're informing our clients. The goal for Spruce this season is to educate clients on its value, generate signups, and ideally have all or a portion of the tax refund deposited as an initial step. The next steps are about ensuring that once an account is open, clients are engaging with the platform, setting up direct deposit, and using Spruce for their day-to-day purchases. In just the first few weeks, Spruce is living its purpose of helping our clients to be good with money and enabling them to grow in their own personal financial confidence. In fact, our very first Spruce sign-up in the assisted channel came from a long-standing H&R Block client who came to her appointment with an interest in Spruce because she had seen our marketing beforehand. This client had historically deposited her refund at another bank, but after learning about Spruce's specific value proposition and features, such as low fees, the ability to easily deposit cash at retail locations, the fee-free ATM locator in the mobile app, and FDIC backing, she chose to put her refund balance on Spruce. At the same time, we're continuing to innovate the platform. Importantly, we're making it easier for clients to convert their payroll to Spruce. They will soon be able to set up direct deposit electronically from within the app, skipping the manual forms and phone calls to HR. Building on our learnings from the DIY launch last year, our marketing approach for Spruce was strategically planned for before, during, and after the tax event. As of December 31st, we had 171,000 Spruce signups and $117 million in customer deposits. Given the initial launch in the assisted channel, we look forward to updating you on the trends and learnings after tax season. Turning to block experience, We are blending technology with human expertise, and we continue to make great progress. This imperative underpins many of the ways we will win in both assisted and DIY, and our go-to-market strategy reflects these advancements this year. Let me share more about it and why we feel confident in our ability to execute this season, which just began with e-file opening on January 23rd. I'll start with the assisted channel. We are leveraging our technology to empower clients to choose how they want to be served, fully virtual or fully in person, and everything in between. You'll recall that last season we increased the use of virtual tools by more than three times, and we are continuing to make progress on client adoption. We're also improving the operational efficiencies within our innovative fulfillment network. You'll recall we piloted this last year and are further rolling it out this season. The network benefits our clients by allowing them to more quickly access tax professionals who have capacity and increases our productivity. While the employment market is currently a challenge for many companies, we have successfully met our hiring and staffing goals. Our tax pros tell us that they return to H&R Block year after year because of our culture. They build strong relationships with their clients and teams. and are passionate about helping people. In addition, we hear positive feedback about the flexibility we offer related to scheduling and remote work. In Assisted, we're taking modest price increases this season. Despite inflation being materially higher, we feel that these modest price increases are appropriate as we continue to deliver a great value for price. We've done the work to position ourselves for success and I'm looking forward to the rest of the season. Turning to the DIY channel, we have spent a significant amount of time understanding how we can return to share gains by speaking to both our clients and our competitors' clients, and we came away with clear learnings. There is a large awareness gap that H&R Block has a competitive product. DIY filers do not believe that it's easy to switch to new software. and they do not want to be surprised on pricing when they get to the end of the experience and are ready to file. With these three challenges in mind, we responded. First, on the awareness front, we've allocated more of our marketing spend to DIY-specific messaging and are boldly addressing the clear advantages of our product, such as a better product experience, a price advantage to our largest competitor, how easy it is to switch, and the access to our network of expert tax professionals for assistance. We're also identifying under-penetrated markets where we have a large opportunity and are going deeper in these regions with even more personalized messaging. As you may have seen already, our television advertisements are focused on bringing top of funnel awareness and addressing the ease of switching, which we know is the biggest barrier. We then leveraged digital to optimize conversion, such as search, display, and social content like TikTok, Instagram, and Pinterest to deliver messaging on the value proposition I just discussed. In addition, reflecting trends of the creator economy, we have targeted campaigns for groups such as the self-employed and students. Second, we made it easier than ever to switch. including customized flows for clients moving from TurboTax. With just a couple of clicks, clients can drag and drop their previous year's TurboTax return into the H&R Block online flow, which then auto-populates into the current year tax flow. We've also created simple step-by-step instructional videos to demonstrate this to our clients. At the same time, we launched newly built AI technology which is powered by models from millions of returns and AI algorithms and other technology such as optical character recognition. This new feature automatically scans the prior year TurboTax return to identify if the client may have missed out on refund dollars. If it identifies opportunities, we notify the client and connect them to one of our expert tax professionals who can help them file an amendment. Clients only pay if they amend their return to get an additional refund. This technology is a game changer, and as the possibility of a recession looms, it's important that consumers get every available dollar of their tax refund. Finally, to solve for pricing transparency, we present price previews to clients throughout the DIY experience, so there are no surprises when they get to the end. Like in Assisted, we're taking modest price increases this year. We feel very good about our improved positioning and go-to-market strategy in DIY this season. The progress we continue to make across the business is significant, and I am excited about what's ahead. With tax season upon us and after spending time in the field already, I can't wait to see what we'll accomplish for clients this year. With that, I'll now turn things over to Tony to discuss our financial results.
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