8/5/2026

speaker
Operator
Conference Operator

Hello, everyone. Thank you for joining us and welcome to the Shark Ninja second quarter 2026 earnings call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. I will now hand the conference over to James Lamb, Senior Vice President of Investor Relations and Treasury. James, please go ahead.

speaker
James Lamb
Senior Vice President of Investor Relations and Treasury

Good morning and welcome to Shark Ninja's second quarter 2026 earnings conference call. Earlier today, we issued our Q2 earnings release, which is available on the company's website at ir.sharkninja.com. A replay of today's webcast will also be available on the site shortly after the call. Before we begin, let me remind you that today's discussion will include forward-looking statements based on our current perspective of the business environment. These statements involve risks and uncertainties and actual results may differ materially. For more details, please refer to our earnings release and the company's most recent SEC filings, which outline factors that could impact these statements. The company assumes no obligation to update or revise forward-looking statements in the future. Additionally, during the call, we will reference non-GAAP financial measures, which we believe provide valuable insight Mark Barrocas and Chief Financial Officer Adam Quigley. Mark will start by providing a business update, followed by Adam, who will review our Q2 financial results and share our outlook for 2026. Mark will then offer some closing remarks before we open the call to questions. During the Q&A session, please limit yourself to one question and one follow-up. I would now like to turn the call over to Mark.

speaker
Mark Barrocas
President and Chief Executive Officer

Thank you, James. Good morning, everyone, and thank you for joining us today. Let me get right to it. Q2 was a blowout quarter for Shark Ninja. Thank you so much for joining us. Thank you for joining us. International grew nearly 37% fueled by the UK, Europe, and Latin America. Every cylinder in our engine is firing, powered by our diversified three-pillar growth strategy. Thank you for joining us. I want to be direct. When some investors ask me about Shark Ninja's growth, I can sense some skepticism. It's hard to believe that double-digit growth in a business our size in a market that isn't growing much can be durable. Today, I will explain why we believe it is and why it comes down to the most misunderstood part of our business, the size and strength of our core. Shark Ninja, Inc. Thank you so much for joining us. Thank you so much for joining us. Add those three together and you can get a double-digit growth profile. That's not a fragile formula built on one or two hit products. That's a durable compounding growth engine with multiple sources of fuel. The three-pillar growth strategy that has been in place for years and one we intend to keep running for years to come. Success within the core is the centerpiece of this strategy, and it comes from relentless innovation in the areas we already dominate. Cleaning is a great proof point this quarter, with multiple product launches. The Shark Luxe Home Collection brings elevated new finishes to our flagship power detect robot and cordless vacuums. The Shark Carpet Force lineup debuted to give consumers powerful deep cleaning in a lightweight, ultra-compact design. And the Shark Power Detect Transformer is a true game changer that brings together three cleaning tools in one. An upright for deep cleaning, a stick vacuum for maneuverability, and a handheld for above floor and tight spaces like the car. Thank you for joining us. This quarter, our blending franchise drove excellent growth within the food preparation category. The Ninja Blend Boss, a complete reinvention of our tumbler blender, has reinvigorated our business in the subcategory. Consumers are responding to the product's unique combination of power and function, not to mention personal style, in a big way. Thank you for joining us. and the number of consumer problems left to solve is for all practical purposes, endless. Every category we've ever entered started the same way, not with a product we wanted to create, but with a problem we noticed. A soggy sandwich in a cooler, a hot styling tool that damages hair, a stain a traditional cleaner couldn't lift, Thank you for joining us. Cleaning is new every single quarter because we keep finding fresh problems inside of it. And our newest categories will eventually mature into core the same way things like Creamy have, which I'll come back to later. Our focus on the core shows up in how we drive innovation, not just how we talk about it. Roughly 20 of the 25 new products we launch each year go into existing categories. That's deliberate. A vibrant, healthy-based business is what powers everything else we do at Shark Ninja. And that cord doesn't sit still. It gets larger and more diversified every year as we layer on new categories, channels, and geographies. That's the strength of our cord today. Now I want to spend a minute on two things I believe will extend that advantage for years to come. First, channel expansion, specifically social commerce. Platforms like TikTok Shop aren't just a place to sell our newest, most viral products. They're becoming a front door for entirely new customers to discover our core products for the first time. One of my favorite examples is cutlery, a category we've been in for almost five years. Our Ninja Never Dull Knife System have become a smash hit on TikTok shop in the U.S., with this channel now in the top three for sales in the category. Even better, we're appealing to a mostly younger demographic than we typically see purchasing these products. Social commerce represents a new promising acquisition channel for many of our oldest, largest categories, and it's one that we're scaling globally, At the end of the quarter, we were live with TikTok Shop in seven countries compared to zero in the year-ago period. But we're not stopping there, with a goal of more than double that number by this holiday season. Second, artificial intelligence. Last quarter, we described Jailbreak Shark Ninja, our initiative that encourages and rewards employees for developing AI tools. Thank you for joining us. That phase where we conceptualize a product's form factor and style. That used to take months. It's getting shorter. And faster iteration should enable a stronger overall pipeline, not just for splashy new categories, but mainly for the core. AI is also meaningfully enhancing our consumer insights team. Increasingly, we can see the full conversation, not just our own channels. The best marketing we have is our consumers. They're sharing recipes, building fan communities and turning our products into a cultural moment. Previously, we could only fully analyze content where people used our hashtags, but less than 20% of user content actually uses hashtags. AI has meaningfully improved our ability to process social media content and find our products. Thank you so much for joining us. Coming out of our jailbreak live, our all-company hack week, we're laser-focused on eight big bet projects and 20 quick win projects. Two examples of big bet projects are POS attribution and media analytics and optimization. In both cases, we're partnering with major tech companies and other thought leaders in the AI space. Across all these initiatives, we've created a very unique approach. Thank you for joining us. Resources are reallocated elsewhere. Decisive action has always been part of our DNA and AI is helping us move even faster. Both of these, social commerce as a discovery channel and AI accelerated innovation, enhance our confidence that the core business isn't simply healthy today, it's built to keep winning. With that context on the core, let me walk through our three-pillar growth strategy, beginning with our first pillar, expansion into new and adjacent categories. A common question we hear at Shark Ninja is, when do we run out of the categories we can go into? Thank you for joining us. Building on the success of the Ninja Crispy platform, Ninja just reimagined the microwave experience with the revolutionary Ninja Crispy microwave. The breakthrough is Fusion Crisp technology. It starts with microwave cooking, then automatically finishes with Ninja's legendary air frying, using superheated cyclonic air up to 450 degrees to take food from frozen to crispy in 10 minutes. Early consumer reaction has been outstanding. In just the first week alone, we've had over 8 million impressions across our social media landscape. This is an incredible adjacency for us in an established multi-billion dollar market, adding a TAM that is brand new to Shark Ninja and taking our total subcategory count to 40. The Ninja Crispy Microwave is another example of us finding a category that hasn't seen real innovation in years and asking what Shark Ninja can do differently. And you will recognize the same thing again in a few weeks when we launch a new category that addresses yet another problem in a space with minimal innovation for years. Let's turn to our second growth pillar, growing share in existing categories. Thank you for joining us. The first creamy launched in 2021, and we've transformed it from a single product into a family of products, each with different features and price points, with even more innovation coming as part of our roadmap. This is exactly the pattern we want. A new category doesn't stay new forever. It matures into an existing franchise, and then we keep innovating inside it. Thank you for having me. Thank you for joining us. Fans are a great example of a subcategory that started domestic and is now scaling into international, another proof point of how our playbook travels. This leads us nicely to our third pillar, international expansion, where we demonstrated a sensational quarter. Net sales growth of nearly 37% was powered by broad-based strength across regions, led by UK, Europe, and Latin America. The UK grew nearly 19% year over year as the power of our diversified category and channel strategy continues to shine. Latin America remains incredibly robust for Shark Ninja, with contributions across the region. In EMEA, we saw strong performance from France and Germany and a successful transition in Italy and Spain, two markets we recently converted from distributor-led to direct markets. Importantly, we're now done for the foreseeable future with these distributor conversions laying the groundwork for future growth. We've also finished the rollout of our new direct-to-consumer platform across our major international markets. Social commerce initiatives like TikTok shop launches are going exceptionally well across the geographies where we've turned them on. These efforts represent a multi-year, heavily complex transition, and we've now crossed the finish line. This unlocks real focus for our international teams going forward and a major opportunity for Shark Ninja. We've demonstrated that operating directly enables us to really scale countries under our leadership. Thank you for joining us. France and Germany are the clearest examples. A year ago, Shark Ninja participated in a low double digit number of categories in each market. Today, that number is up over 50%, with the incremental launches largely coming from our established core. Even with the expansion, we estimate that we're still less than 10% penetrated on an overall category basis across EMEA today. I see so much potential ahead of us for years to come as we keep introducing successful legacy categories while taking share within existing ones. What excites me the most about our international expansion is how our social demand generation model is scaling. Thank you so much for joining us. We're building momentum across countries with major partners like Amazon Globally and MercadoLibre in Latin America. And we're complementing all of it with our meaningfully enhanced DTC and social commerce presence. Shark Ninja moves fast. In the past, the natural pace of expansion in brick and mortar could limit this speed. At times, there were more products we wanted to launch than we could. Today, we can move even faster thanks to our expanded retailer relationships globally in combination with the flexibility of our DTC and social commerce capabilities. Let's take TikTok Shop as a prime example. We launched in multiple new countries in Q2, and the early success has been phenomenal. In the case of Germany, within weeks, our sales volume in this channel started to reach levels that took us months to achieve in the US and UK. We think this speaks to how much we've learned over the last nine months on the platform, particularly how to maximize social media marketing. To wrap up, Shark Ninja has a battle-tested strategy driving our massive success. Our core is large, diversified, and growing. Thank you for joining us. All these factors drive huge excitement and confidence for 2026. We meaningfully raised our guidance today well beyond the benefit we expect from tariff refunds, a reflection of the continued strength we see for the remainder of the year. Thank you so much for joining us. The Shark Ninja consumer is proving to be remarkably resilient. We intend to keep pressing that advantage. With that, I'll turn it over to Adam who will walk you through our financial results and share our updated outlook for 2026.

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Q2SN 2026

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