7/29/2026

speaker
Operator
Conference Moderator

Ladies and gentlemen, thank you for joining us and welcome to the VF Corporation first quarter 2027 earnings call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please raise your hand. If you have dialed into today's call, please press star 9 to raise your hand and star 6 to unmute. I will now hand the conference over to Allegra Perry, Vice President of Investor Relations. Please go ahead.

speaker
Allegra Perry
Vice President of Investor Relations

Hello, everyone. Thank you for joining us on VF Corporation's first quarter fiscal 2027 conference call. On our call today, we will make forward-looking statements. These statements are based on current expectations and are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed regularly with the SEC. Unless we say otherwise, amounts that are referred to on today's call are all on an adjusted constant dollar, continuing operations, and excluding Dickey's basis, which we've defined in the presentation that we posted this morning on our investor relations website. We use those lead numbers in our discussion as we believe they more accurately represent the true operational performance and underlying results of our business. We may also refer to reported amounts which are in accordance with U.S. GAAP. Reconciliations of GAAP measures to adjusted amounts are found in the supplemental financial tables included in the presentation where we identify and qualify all excluded items and provide management's view of why this information is useful to investors. Before we proceed, I want to highlight that scripted remarks have been posted at the start of the earnings call for ease of reference during the call. The scripted remarks will be removed after the earnings transcript is made available on our investor relations website. Joining me on today's call are VF's President and Chief Executive Officer Bracken Darrell, Chief Financial Officer Paul Vogel, and Chief Operating Officer Abhishek Dalmia. Following our prepared remarks, we'll open the call for your questions. I'll now hand it over to Bracken.

speaker
Bracken Darrell
President and Chief Executive Officer

Thank you, Allegra. Hello, everyone, and thank you for joining us. Before we get into our call for the quarter, let me talk about our CFO transition. As you know, if you read our release this morning, Paul Vogel will be stepping down and Abhishek Dalmia will be taking on the newly combined role of Chief Financial Officer and Chief Operating Officer. Let me start with Paul. I'm so thankful to Paul for being my partner these past two years. He's played a key role in dramatically improving our balance sheet, lowering our cost base, and returning us to growth. Paul should be very proud of his accomplishments, and I know he is. He's also been a good friend and partner to me and the entire team, and we're going to all miss him. Paul, I know you want to say a few words.

speaker
Paul Vogel
Chief Financial Officer

Thanks, Bracken. As Bracken shared, after a lot of reflection over the past several months, we decided it's the right time to transition my role. Over the past two years, I've become very passionate about the brands within VF, and I've been driven to execute on the transformational work underway across the company. That work has required a significant amount of time away from my family, who have remained on the East Coast. As I looked ahead and discussed with Bracken the ongoing expectations, we decided now would be the right time for VF to transition to a new CFO. I remain confident in the company, the strategy, the progress we are making. In fact, I lead this role with great confidence in where VF is headed. Over the past two years, we've made meaningful progress, stronger financial discipline, improved execution, a significant reduction in debt, and a sharpened portfolio. We returned to growth for the full year in fiscal 26 for the first time in three years, expanded margins materially, and reduced the leverage ratio by two full turns in two years. And I'm confident we will hit our previously provided guidance for the medium term. I'm also very pleased that Abhishek will be stepping into the CFO role, combining with his current remit as COO. He understands the transformation agenda, he understands the operating model, and he brings a powerful combination of strategic operational and financial perspective. I believe he is the right leader for this role and the right partner for Bracken and the leadership team in this next phase. On a personal note, Abhishek has been a true partner to me and we've become real good friends and had a lot of fun working together. Over the next quarter, I will work with Abhishek to help ensure a smooth and thoughtful transition, and I'm committed to doing everything I can to support the team during this period. And last, I want to say thank you. First, thank you to Bracken for his partnership, trust, and leadership. It's been a privilege to work alongside him during such an important period for VF. Thank you to the board and the broader leadership team for their support and collaboration. Thank you to our shareholders and analysts. And most of all, thank you to the finance organization and to the teams across VF. Serving as CFO of VF has been an honor. I'm proud of the progress we have made. I'm confident in the company's future. And now I'll turn it back over to Bracken.

speaker
Bracken Darrell
President and Chief Executive Officer

Thank you, Paul. And thank you, Paul. I want to put to rest any rumors there might be about the suspicious coincidence of Paul's move back to Philadelphia and LeBron James' move to Philadelphia in the 76ers. They seem to be uncoordinated, although we'll try to confirm that over time. Now for Abhishek. We are really fortunate to have one of the most knowledgeable and impactful people in our industry as COO. After stints at Dell and Lululemon, and I didn't mention GE in the beginning of his career, Abhishek spent seven years at BCG, working with almost every major company in our industry on a very wide range of projects. And that has already paid big dividends at VF, as he has reengineered first our technology organization, then supply chain, and soon finance. He's also been a partner for me in our strategy and execution across the business. He's a particularly good fit for the CFO role as an expansion of his current role. You'll soon see, though, he's not going to be a COO who just adds finance. He will be a CFO who really understands at a practical level how to create total shareholder value. He deeply understands brand value creation. And the combination of these roles will drive sustainable and profitable growth, agility, and cost efficiency. As the business evolves into the next phase of growth, his ability to blend financial acumen with change management and transformative thinking will be just the right cocktail for VF's ongoing transformation as we continue on our way to becoming a high-performing, high-growth business. Abhishek, I know you'd like to say a few words.

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

Hello everyone. Thank you, Bracken, for your confidence and for the opportunity to take on this expanded role. I'm honored by the trust you and the board have placed in me. I also want to thank Paul for his partnership and friendship. He has helped guide VF through an important period of transformation and has developed strong finance leaders. I look forward to partnering with this talented team as we enter our next phase. I chose to join VF a few years ago because I love our brands and I believe in the long-term potential and success of this company. Going forward, my commitment is to ensure that every dollar of capital is deployed where it creates the greatest long-term value. That means maintaining discipline in how we invest, strengthening returns across our portfolio, and balancing growth, profitability and cash generation to deliver sustainable TSR. I'm energized by what lies ahead in this next phase as I continue to work closely with Bracken and key leaders in brands and commercial to make VF a high performing and a highly profitable growth business. Now back to you, Bracken.

speaker
Bracken Darrell
President and Chief Executive Officer

Thanks, Abhishek. Now let's talk about the quarter that just ended. The first quarter was a solid start to the year. As a result of this start and better visibility into the rest of the year, we're raising our full year fiscal year 27 outlook from 1% to 2% growth to 2% or better. When we guided last quarter, we said you could expect another year of growth. Now you can expect a year of acceleration, albeit modest so far, but this is just the beginning of that. First quarter revenue is flat to last year, ahead of our guide. Q1 is typically a negative operating income quarter. But Q1 operating income was also slightly better than we expected, even though we invested in growth across multiple dimensions. Turning to the individual brands, the North Face grew 4% in Q1. That was stronger than our expectations of a flat quarter that we shared with you earlier. You might recall that the primary driver of our flat quarter expectation was orders that would normally have occurred in Q1 actually shipped in Q4 last year. So we expected the stronger Q4 would result in a lighter Q1. As in the past this year, we have timing shifts across the quarters. In that vein, we expect Q2 to be flattish versus last year on North Face. However, we expect the full year to be roughly in line with last year's growth rate. Let me repeat that. We expect the full year to be roughly in line with last year's growth rate. For a product standpoint, the North Face growth was led by transitional outerwear, shelves, and equipment. and we barely tapped the many opportunities to bring in strong spring and summer categories in the years ahead that we don't do much in today, which makes a solid quarter like this even more satisfying. Imagine what it'll be when our assortment in stores and online is much broader and appropriate for warmer seasons. In footwear, the Alta Mesa version 2, which I've actually been wearing all week, I've been wearing the 500, is absolutely amazing. We launched it during the quarter with a very strong debut across regions. Now let me give you a little taste of what's coming for the North Face in Q3 and Q4, looking into the back half of the year. As I mentioned last quarter, the North Face is the exclusive performance apparel sponsor for the U.S. ski and snowboard team. The athletes will wear our product across all major events, including World Cups and, of course, the Olympic Winter Games, and official training camps between now through 2034 and beyond, we hope. The first drop of the U.S. ski in snowboard apparel is this winter. I'm wearing one of the t-shirts underneath this shirt right now. We'll be upgrading our largest single icon, the Nupsy, from Summit Series all the way down through all of our lifestyle. This one has an innovation twist as well, which we'll share with you later. From a marketing standpoint, there's also something very exciting coming out. We can't tell you exactly what it is, but keep an eye out for your local IMAX theater. Just watch for developments ahead. Timberland revenue is up 3% in the quarter. Both DTC and wholesale grew on a global basis, while regional performance was driven by continued strong growth in the Americas, up 10%. As expected, at this stage, the 6-inch premium boot is the growth engine, while behind the scenes, our initiatives to build and diversify around this strength are taking hold. Outside of the boot, shoes continue to perform strongly in all regions, led by the boat shoe. As we get into fall 26 season and beyond, you'll begin to see more of the new product lineups being developed from below the ankle to sneakers and footwear and across apparel. Alongside those product initiatives, we continue to develop the brand distribution network. And for the first quarter, we opened three new full price DTC stores in the Americas, taking the total number of full price stores to 14 in the region. And there are more to come. We're driving brand energy with our social first marketing strategy, as we talked about before. While leveraging the brand's cultural relevance, search interest was up in all key markets. The brand continues to play a central role in big cultural moments. For example, during the quarter, the yellow boot became a symbol of New York during the New York's magical New York Knicks championship run this year, and an associated social media post generated the brand's highest engagement ever. We expect another good year of growth for Timberland as we continue to take steps to unlock the true potential of Timberland over the next few years. Now let's talk about Vans. Q1 revenue is down globally by 9% year-over-year. We expect a similar trend in Q2. We began signaling a few quarters ago the business would turn around first in DTC, then wholesale, and we focused on the Americas. And that's exactly what continues to happen. We expect it to be a little bit better in Q1 than we were, but this quarter doesn't at all change our indication of what we see for the full year. To that end, let me start by giving you a little more data than you've had before on our DTC. I'm going to focus on the U.S., where half our business is, but the strategy is the same globally. Remember, we have more flexibility in introducing new products into our own DTC channels than we do in wholesale. It just takes more time. Ecom is where we're starting to see accelerated growth. Now let me talk about our fleet of stores, focused on the U.S., where most are. Almost 60% of our comp stores are now flat to growing in Q1. There are stubborn stores we continue to work on, but you can see that our e-com and the majority of our fleet is now positive in the U.S. So what's going to change between the first half of fiscal 27 and the second half of fiscal 27 advance? In addition to the improvement we've seen in e-com in our stores, wholesale is going to be a lot better around the world. We're confident because we have much better visibility into our wholesale partners' plans. This is one of the things that gives me confidence to commit to a better second half for Vans. In fact, for Vans as a whole, while their first half revenue will be down about 9% versus last year, we expect second half to be down 2% or better versus last year. Let me go further on Vans now. There have been many green shoots in the past few months. DTC in the Americas continues to grow, as I've said. We have more and more new products that are generating energy, excitement, engagement, and sellout, complete sellout. The press and social media analysts have published many headlines like Vans Hot Streak is only getting hotter and Vans might just be the footwear brand of the year. The brand is even inspiring luxury brands like Louis Vuitton, Prada, Dior, and Miu Miu as they see the energy move to Vans silhouettes. Speaking of brand energy, in just its second year, the Vans Warped Tour will have almost 600,000 attendees across its six venues, making it for sure the largest rock festival in North America and maybe tied, or one or two or three, for the largest music festival in North America. And when you go, you see two out of every three people wearing Vans. Our focus on innovation is driving consumer demand. We continue to reinvigorate the original icons. Authentic had another double-digit quarter. Slip-ons grew. Old school continues to benefit from paralyzed, distressed, and collabs like the Travis Barker collab, all resonating and achieving a very high sell-through. The latest example just last week was the souvenir asphalt collection, which is old school, which sold out in 30 minutes. The team is also putting out powerful new silhouettes like loafers and others. One of the things we're under-leveraging is some of this incredible energy we're creating. We can do a better job of having sufficient volumes of those hot styles of our icons and entirely new silhouettes to better capitalize on demand. We're working on that. But overall, our energy strategy in our DT channels is starting to work, and we're going to keep going and build on this. Wholesalers will be bringing in more new product as we approach the holiday season and into the spring. We continue to be very optimistic on Vans. Beyond the top three brands, we're fueling the engines that are showing strong potential among the smaller brands, and there are a growing number of those. Altra is the most visible example. Altra continues to deliver, building on a strong performance last year and progressing towards another year of powerful growth. Franchise styles including Lone Peak, Torin, the Experience Flow, and Wild continue to perform well. We're continuing to invest in brand awareness, which remains low but is growing. Ultra plays in a very large addressable market. For perspective, we're a leader in trail running, but road running is 10 times as large of a market. Even though we've only recently gotten seriously into road running, over the past few quarters, road running has become larger for Ultra than trail running for the brand. As I've said before, we believe this brand will be a billion-dollar-plus brand over time. To conclude... I'm confident about the year, and we're raising our full-year guidance as a result of our better visibility into the second half and our Q1 performance. With that, I'll hand it to Paul first for more financial depth on this quarter, and then Abhishek for the forward-looking guidance for the next. Paul?

speaker
Paul Vogel
Chief Financial Officer

Great. Thank you, Bracken. Turning to our first quarter results, Q1 revenue was approximately $1.7 billion, flat year-over-year and above our guidance of down low single digits, and operating performance was slightly ahead of guidance. By brand, as Bracken said, the North Face grew 4%, Vans was down 9%, and Timberland was up 3%. In Q1, Timberland's growth was impacted by the ongoing conflict in the Middle East, as well as ongoing work with one of our distributors. This was roughly three points impacted to Timberland in Q1. From a regional perspective, growth in the Americas was up 4%, while EMEA was down 7%, and APAC was down 1%. and lastly by channel DTC lettuce up 5% while wholesale was down year over year at minus 4%. Adjusted gross margin for the quarter was 54.9% up slightly over last year. Our core underlying gross margin is actually stronger than it appears as this quarter's margin was impacted by 140 basis points as a result of unfavorable effects. As a reminder, there's roughly no incremental advantage or disadvantage of tariffs in Q1 this year versus Q1 last year. SG&A stepped up year over year as we deliberately invested in the business to drive growth. As we signaled in May, we are making first half investments in brand building initiatives. The $225 million of structural SG&A savings since fiscal 2024 remain in the run rate. This has been a choice to reinvest on a lower fixed base to drive growth. Our Q1 adjusted operating loss for the quarter was $95 million, slightly ahead of guidance as a result of the higher than expected top line. Finally, adjusted loss per share was $0.27 versus $0.25 in Q1 of last year. The tax rate was approximately 11% in Q1, and there is no change to our full-year outlook for the tax rate in the low 30s. On the balance sheet, we continue to strengthen our position. Inventories, excluding Dickies and FX, were down 4%, and net debt was down $1.1 billion, or down 20% versus last year. Free cash flow was up approximately 75 million in Q1 year-over-year. This includes approximately 50 million benefit from tariff refunds. I'll now turn the call over to Abhishek, who will walk you through our guidance for Q2 and the full year. Abhishek?

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

Thank you, Paul. For full year fiscal 27, let me start with key metrics. First, on revenue, we had guided to up 1% to 2%, and now expect to be up 2% or better versus last year. Second, we continue to expect our operating margin to be approximately 8% for the full year. Third, we expect free cash flow to be flat to up versus last year, with operating cash flow up year over year. As a quick reminder, this excludes any potential net benefit from tariff refunds during Fiscal 27. This also excludes the $100 million net impact of the pension termination that we received in Fiscal 26. And finally, we continue to expect our year-end leverage ratio to be between 2.6 and 2.9x. As you know, it's not our standard practice to give you detailed brand guidance, but given we just raised our revenue guidance, we want to give you some additional color on the top three brands for the full year. For the North Face and Timberland, we expect the full year to be in line with their respective growth rates from last year, plus or minus a point or two on either side. For Vans, we continue to expect revenue trends to improve relative to last fiscal year, down mid-single digits. As you heard from Bracken, we expect better trends in the second half and expect revenue to be minus 2% or better for Q3 and Q4 combined. Let me share some details on the second quarter now. Revenue growth will be approximately in line with Q1 and operating income will be broadly in line with last year. Let me break down the key components for you. For our two largest brands, the North Face will be flat to slightly up year over year in Q2 and as mentioned before, this is primarily driven by wholesale timing. Van's Q2 performance will be similar to Q1 of down 9%. Within this number, America's DTC will continue to grow, as we indicated in May, with continued improvement in DTC for other regions. As you also heard from Bracken, we expect the wholesale business to improve in the second half, resulting the brand delivering a mid-single-digit decline for the full year. We expect gross margin to be up versus last year. On SG&A, as you heard from Paul, we continue to make brand-building investments, specifically in DTC and marketing, that will impact the overall SG&A and Q2 year-over-year. These Q2 gross margin and SG&A movements are contemplated within our full-year operating margin guidance of approximately 8%. Finally, Bracken, Paul, and I have been working very closely over the last few years on VF's transformation. We are on track to achieve our medium-term targets. Let me remind them. First, an operating margin exit run rate of at least 10% in fiscal 2028. As we clarified on our last call, it really means that we'll be 10% or better for full year 29, and second, a leverage ratio of 2.5 times or better by fiscal 28. So to conclude, we beat our first quarter expectations and raised our full year revenue guidance. We gave you a little more of the runway on Vance for rest of the fiscal year and also additional color for the North Face and Timberland for the full year. We confirmed our guidance on operating margin, free cash flow and leverage and have clear line of sight to our medium term targets. We are well on our way to becoming a high performing, high growth business. And with that, I will hand it back to our operator for your questions. Thank you.

speaker
Operator
Conference Moderator

Question and Answer Session Your first question comes from the line of Brooke Roach with Goldman Sachs. Your line is open. Please go ahead.

speaker
Brooke Roach
Analyst at Goldman Sachs

Good morning and thank you for taking our question. Hi, Bracken. Hi, Paul. Hi, Abhishek. Paul, best of luck in your next chapter and Abhishek, congratulations on the expanded role. I was hoping we could unpack the trends that you're seeing in America's wholesale at the Vans brand this quarter. Bracken, I think you mentioned in your prepared remarks that you were hoping to be a little bit better than where you were. Thank you so much.

speaker
Bracken Darrell
President and Chief Executive Officer

Thank you, Brooke, and it's good to hear from you.

speaker
Bracken Darrell
President and Chief Executive Officer

Yes, I'll go right into all those questions. So first, in terms of our performance in vans in North America, you know, we've been saying for a while that DTC is going to turn first and that wholesale will follow. And that's exactly what's happening, exactly what happened in Q2. Our wholesale business continues to be a lot weaker. I mean, if you look at our global number, I'll step up to the global number. If you look at that global number for the year, or for the quarter, if we were telling you we delivered 9% down overall, it was a lot better than that in our DTC globally, and a lot worse than that in wholesale globally, and I'm talking a lot worse. Now, our sellout is not that bad in wholesale, so the actual sellout's better. There's some destocking that's going on, probably ahead of buying in new inventory. One of the cool things about having your own DTC, and that is most dramatic for us and bands in the Americas, is the fact that we have a shorter path to market, and we can be very choiceful about what we put out there. So if you go into our stores, or certainly if you go online, you'll see a lot of new products from us now. I hope you can see that when you walk into our stores, but you can certainly see it online. I encourage you to do it today. Those are selling very well, as I said in the script in the beginning. They're not in wholesale in anywhere near the same volumes as they are in DTC. So that's coming. Why do we have confidence in wholesale improving as we go in the back half of the year, both in the Americas and around the world? Because we have, you mentioned order books. I'm not going to specifically go into order books, but I will say, The discussions we're having with our wholesale partners around the world indicate that we're going to have a strong turn in wholesale in the back half.

speaker
Brooke Roach
Analyst at Goldman Sachs

Great. Thank you so much. I'll pass it on.

speaker
Adrian
Analyst

Good morning. Thank you for taking my questions and congratulations to Abhishek and Paul. Thanks for the partnership. It's been really wonderful working with you. So Bracken, you had talked about, I mean, it's very clear that Global Luxury is kind of picking up some cues from some of your key Stiles, The Authentic, The Slip-On, and Skate Inspired. So it's pretty flattering, but your prices really haven't changed over time. And I'm wondering how you think about kind of materially building on this emerging brand moment. What do you do kind of in that competitive, excuse me, competitive atmosphere? And is that an upside opportunity for the back half? Also on this 8% operating margin, Paul and Abhishek, can you talk about kind of the upside and downside risks? You're putting a lot of SG&A into kind of the operating margin. Could you pull back on that? Or is this really about kind of upside selling in the back half? Thank you.

speaker
Bracken Darrell
President and Chief Executive Officer

Okay, I'm going to take the first and then I'm going to let Abhishek answer the second one since it's a forward-looking comment. One of the things I love about coming into this company, and it makes me so excited to walk in here every day, is the fact that we serve millions and maybe even hundreds of millions of consumers as opposed to a fraction of the earth, which is what luxury is doing. And it's wonderful, though, to be viewed as potentially competing with luxury. Thank you for joining us. What we really are doing, though, is trying to move our mix a little higher. So you'll see us emphasize more premium styles, not only collaborations, but in our own premium styles, and then make sure we're delivering growth. You know, we got in this, we're back here, this is a very, this business is very sensitive to growth. So as we start to grow on bands, you're going to see the profitability will expand rapidly, as we know. So there's a lot of leverage there.

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

First of all, Adrian, thank you for the warm welcome, and I do look forward to working with you as well. To your question, first up, we don't see the risk to the guidance that we have given on the operating margin. However, the geography of that 8% might actually be more driven by gross margin because we are open to making discretionary investment in the SG&A as called out by Paul and Bracken in the previous call. So we definitely feel very confident on delivering the operating margin. Great. Thank you very much.

speaker
Bracken Darrell
President and Chief Executive Officer

Thank you, Adrian.

speaker
Operator
Conference Moderator

Your next question comes from the line of Michael Bonetti with Evercore. Your line is open. Please go ahead.

speaker
Bracken Darrell
President and Chief Executive Officer

Hey, guys. Can you hear me okay? Yes, we can, Michael. Good to hear from you.

speaker
Michael Bonetti
Analyst at Evercore

Hey. Yeah, thanks. Let me add my congrats to Abhishek and Paul. Really appreciate the time, Paul. Good luck on your next adventure. Let me ask you on... Vans, maybe in Europe, I'll just ask a near-term question here. Still a pretty tough quarter after, you know, three years of declines there. Maybe just some color between wholesale and D2C, what's going on in that region. Obviously, your comments on what Vans will be doing globally in the second half are interesting. That's one market that I'm interested to hear how that will go through that transition in the second half. And then maybe we can just back up for a minute and take a historical look at Vans margins. You told us long ago that Vans had a low mid-20s operating margin at its peak. Today, it looks like it's lower mid-single digits. As I look back and think about it, maybe there's a diagnosis that R&D and marketing investments were far too low to drive that brand. Can you just help us understand a little bit better today how much of those investment lines have changed as we look at the current margins in the business? I think that would really help us understand the margin opportunity from here. It seems like a lot of it is the gross margin, but maybe some of it is from the scale of business and your confidence that you have the right size overhead for the medium term top line outlook.

speaker
Bracken Darrell
President and Chief Executive Officer

Really interesting question. So first one, your question, what does Europe look like from a DTC and wholesale standpoint relative to the U.S.? Similar. I would say behind the U.S. from a timing standpoint, similar in trajectory. The same thing's happening. So DTC is outperforming wholesale by a wide margin. Ecom is positive this quarter, so it's already turned positive there, and the brick and mortar is improving. So overall, it's a very similar profile. And then wholesale is way south of that, as I said in my last answer to Brooke's question. So I think it's very, very similar. You want to answer the second one, Abhishek?

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

In terms of the overall investment and the shape, we are continuing our investments in R&D. Product investment is a big part of the investment. We are obviously with the momentum that we see in the brand. Marketing continues to be an area where we are doubling down, but more the right balance between brand and performance. We have taken a significant cost takeover in this part of the transformation. So I do, Michael, to your question, we definitely see opportunity both in gross margin and in general leverage on the band side.

speaker
Bracken Darrell
President and Chief Executive Officer

Yeah, I would just add to that. I think, I mean, underneath your question is can you expect the profitability kind of from the peak that we had on bands in our future? Let's say two years from now, three years from now. The answer is probably no. I think we milked it too much. And we got to the point where I believe there was a point where I'm not sure I'm really doing a pure P&L here, but where we were making kind of 20% plus on operating margin. That's probably too high for a business like that. So we're not going to do that. On the other hand, I do think we'll spend a little ahead on marketing, maybe product development, but at least marketing. We're probably spending ahead of what we'll do on a rate basis for the long term. So the profitability is going to keep going up. And on top of that, you're going to get leverage on all the SG&A. So I think we'll see the profitability get to a really attractive level over the next several years, but probably not back to where we were five years ago. Okay, thanks for all the color, guys. I appreciate it. Thank you, Michael.

speaker
Operator
Conference Moderator

Your next question comes from the line of Laurent Vasiliscu with BNP. Your line is open. Please go ahead. Hi, Laurent.

speaker
Laurent Vasiliscu
Analyst at BNP Paribas

Good morning, Bracken. Thanks very much for taking my question. Thank you. And much appreciate for all the color this morning. I wanted to ask quickly a near-term question, if I may. I think it's very helpful that you provided color on the brands, particularly for the quarter. I think you said Vans downtown. down 9% T&F flat. I'm curious, how do we get to overall flat revenues for 2Q? I mean, it would imply that Timberland needs to be up meaningfully. I'm just trying to under square that away. And within that Bracken and team, I would love to hear what you're seeing in terms of wholesale demand in the Americas for the Timberland brand. And then one quick question, Paul, you've been very, very helpful over the last two years. And last quarter, you were very helpful in trying to break out the benefit from the receivables for the gross margin. I'm curious to know if you saw that in the 1Q gross margin, if you can potentially help us with the bridge for the gross margin of up 10 bps. Thank you so much.

speaker
Bracken Darrell
President and Chief Executive Officer

I'll try to take the first two and then I'll hand the third one off. In terms of how do you get to flat revenue, I think we're trying our hardest not to guide every single brand here. But you're right, you need to do the math. We do expect Timberland to be better next quarter than we did last quarter, although the other brands are also doing well. I think we've got some good stories underneath there, too.

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

I think I can take that on the gross margin question. Also, adding on the Timberland, if you caught Laurent from the script that Paul talked about. Timberland was 3%, but there was a differential impact because of one of the distributor impact that we have been managing, and also the Middle East impact in EMEA. So we do expect that trend to be much better in Q2. I think on your gross margin, let me just clarify a few points there. One, from a year-over-year perspective, we are up about 10 basis points. But if you actually factor in from an FX perspective, it's another 140, 150 basis points. Part of that we obviously predicted, but part of that was not predicted, so there is an impact around that. And then two, if you look at the segment reporting in the queue that will come out, you will see that obviously there's a makeshift between outdoor and active from our expectation. So outdoor obviously driven by TNF was better than our expectation in Q1, and Vance was slightly slower, so that actually impacted the gross margin as well. But we feel very confident on the gross margin improving over the year as well, even further,

speaker
Bracken Darrell
President and Chief Executive Officer

Let me just answer one other question I missed in the first one, which was how's wholesale looking in America? We're trying not to slice this too thin by quarter, by channel, by everything, but what I would say is wholesale is solid. Search interests continue to be up in the key markets for Timberland, so it looks pretty good.

speaker
Paul Vogel
Chief Financial Officer

I guess to your tariff question in particular, a receivable question, I think. There's no benefit on the gross margin at all, right? So we took the entire benefit in Q4 of last year from a receivables standpoint. You will obviously see it in the free cash flow side, which we talked about. So there was $50 million or so that we got back. So there's obviously going to be some quarterly mismatches between what you see in the P&L and what you see in the cash flow statement, which Abhishek will guide moving forward. But there was no impact at all in terms of anything with respect to tariffs on the Your next question comes from the line of Paul Ledgway with Citigroup. Your line is open. Please go ahead.

speaker
Bracken Darrell
President and Chief Executive Officer

Hey, thanks, guys. I'm going to come back to SG&A. I'm curious if mid-single-digit growth is the right way to think about the SG&A build in future quarters. And if not, for how long should we expect SG&A to grow in that range? Anything lumpy we need to know about in the remaining course of this year? And then similarly, just as we look to that medium-term goal of 10% in F29, from the current 8%, This year, how much of that 200 basis points plus will be gross margin improvement versus SG&A as you think about it?

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

Yeah, sure. So first of all, Paul, you know, from an overall SG&A perspective, this is, again, something which we called out even in the May earnings and right now. You know, it's a deliberate investment in marketing and DTC and brand building initiatives in the first half versus the second half. The good news there is, two, one, all these savings that we actually did around SG&A from a transformation perspective is still part of the run rate. And two, a lot of the spend that we are seeing in first half is discretionary, so we have full control over that. So that's one piece of it. To your question around the broader medium-term target of 10%, we did highlight that the shape initially when we launched those medium-term targets back in FY24 in our first investor day, we did say that the shape of that is probably going to be about 55-45. We absolutely see the geography changing on that. We see upside in gross margin, which actually gives us more flexibility to continue investing both in product development as well as in marketing and brand building initiatives. So the geography, the short answer is the geography of that 10% is going to be slightly driven more by gross margin versus SG&A leveraged down to 45. And remember, when we guided that, I think there was a 100 basis point impact on that by Dickies. That's right. We do get 100 basis points, good guy, just from Dickies' diversity.

speaker
Bracken Darrell
President and Chief Executive Officer

Thanks. I think that initial guidance was excluding any sales growth. Are you now including sales growth as part of that 10%?

speaker
Paul Vogel
Chief Financial Officer

So the guidance was no sales growth from that point in time, right? So obviously it's come down a little bit. So we've always said if it comes down a little bit, we've got to get back to that baseline, but it wasn't growth above the baseline.

speaker
Bracken Darrell
President and Chief Executive Officer

That's right. Got it. Thank you. Good luck, guys. Good luck, Paul. Thank you. Thank you, Paul.

speaker
Operator
Conference Moderator

Your next question comes from a line of Simeon Siegel with Guggenheim. Your line is open. Please go ahead.

speaker
Simeon Siegel
Analyst at Guggenheim

Thanks. Hey, guys. Morning, everyone. Paul, it's been great working with you. Best of luck. Obviously, congrats on the added role. So Bracken, just thinking about the Vans wholesale dynamics for a second, can you just to how much you think is at this point still resetting the wholesale base versus how much is demand continuing to rebase and just maybe how has that evolved over time? So as you think about those two dynamics and then to the just follow up on the regional, do you see any meaningful brand divergence in brand perception health in the consumers by region?

speaker
Bracken Darrell
President and Chief Executive Officer

Okay, so yeah, on your first question, how much of it's resetting the base, how much is its demand? That's a hard one to answer. You know, I think, you know, right now you don't have, you know, what we have in our DTC is a different product mix than we have in wholesale. So whether you call that demand or you call it resetting, I wouldn't say it's, you know, bringing in new distribution and exiting distribution. It's not that kind of strong mix change that we had when I first got here. It's more, you know, really making sure they've got the right assortments and the right amount of assortment, you know, on the floor. So that's really the change that we see happening ahead. Second question was?

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

Brand perception between the regions.

speaker
Bracken Darrell
President and Chief Executive Officer

Brand perception of the region. Yeah, we've always, you know, the Vans brand has always been much stronger in the U.S. than it is in Europe and stronger in Europe than it is in APAC, and that's still true. The good news is the trend line of the biggest, the two biggest geographies looks very similar. You know, AMIA is just behind the U.S. in terms of that trend. Great. Thanks, guys. Thanks a lot.

speaker
Operator
Conference Moderator

Your next question comes from the line of Jonathan Komp with Baird. Your line is open. Please go ahead.

speaker
Jonathan Komp
Analyst at Baird

Yeah. Hi. Good morning. Thank you, Bracken. Just to follow up on Vans, any more color as the team thinks about translating some of the success of more limited run styles? into a broader reception and change in the mix for wholesale. Just any more color on how you see that playing out. And then Abhishek, a broader question as we think about the second half outlook here, the implied revenue inflection towards 4% plus and a very strong double digit growth in operating profit year over year. Can you give a little more color just to get comfortable with that ramp into the second half here? Thank you.

speaker
Bracken Darrell
President and Chief Executive Officer

A little more color. As I said in my opening, I think we can do a better job. We're learning. I think we can do a better job of translating those immediately. I hope you're looking at it and saying, wow, they really do have some hits. We're serially launching things now that are selling out really fast. Some have very low quantities like some of these collabs. Some have larger quantities like this last souvenir drop was not a small quantity. It sold out really fast. I think we know we can do a better job of translating that volume into sales, whether it's your own DTC or as you said, our wholesale. In terms of wholesale, yeah, a little more color on that. You're going to see us bring in some of those things like pearlized. into wholesale distribution. And there are consumers who want to buy that. And right now, if they're not going into our stores, they're not seeing it. So we don't look differentiated enough when you walk into wholesale. One of the things I love about wholesale is when somebody walks into wholesale, they often don't have a brand in mind. They walk in with a category in mind. And when you walk in with a category in mind, you need to have something distinctive to sell because other people will do that. And so we need to have that. We've tended to have the same kind of product in wholesale that we've had historically, whether it's black and white old schools or checkered slip-ons. And so we really need to make sure we've got refreshed product. We have some of that in wholesale, but not nearly enough. So that's going to start to come. The challenge we have, I think, is how do we accelerate and maximize that heat? And I think this is a learning curve we're on right now to get better and better at that. And I think our team is really learning all the way throughout the chain of the business. And we'll get better at that over time. But we're not going to let up. We're going to keep coming with these new styles and new silhouettes serially forever. I mean, that's the move we're making here as a company.

speaker
Abhishek Dalmia
Chief Financial Officer and Chief Operating Officer

And Jonathan, to your question, first up, you might feel like it's a bold move for an incoming CEO to raise the guidance, but I've been in close work with CFO. Don't promote yourself yet. But, you know, I've been working very closely with Bracken and Paul, you know, over the last two years, and we feel very confident because of three reasons. One, you know, Bracken did call out that Vance, we have better visibility into the wholesale business for Vance, which is going to be minus two or better, so that's one. I did call out as part of the guidance that you know both TNF and Timberland are going to be roughly in line with the growth rates of last year so that is definitely something for TNF it's a wholesale timing between Q2 and Q3 and the rest of the quarters and then for other brands we expect again to be similar in the line so if you do the math you know you're right that the second half from a growth rate perspective will be around you know three to four percent but that gives us the confidence that we will be definitely minus two or better for the full year are plus two or better for the full year.

speaker
Jonathan Komp
Analyst at Baird

Okay. Thank you very much. Thank you.

speaker
Operator
Conference Moderator

Your final question comes from the line of Jay Sol with UBS. Your line is open. Please go ahead.

speaker
Jay Sol
Analyst at UBS

Great. Thank you so much. Maybe, Bracken, if I can just ask you about trends in Asia and greater China. You know, specifically by brand, it seems like that region's been a little bit on a choppy side. But, you know, maybe just talk to us about what you're seeing there and maybe what the outlook is going through the rest of the year.

speaker
Bracken Darrell
President and Chief Executive Officer

Yeah, I mean, you can see in our numbers that the China APAC in general has been more muted than it's been historically. And we expect that to really continue. You know, I think TNF's been relatively flat in 2020. That's not something we've historically had. As I said before, I think part of that is us. We don't have enough. I don't think we have enough innovation in APAC, especially with the competition there, which is really strong, as we talked about before. And I love strong competition, so it's making us better. And believe me, we are doubling down on what we're doing internally to make sure we're in a position to win there. So overall, I would say you can kind of expect more of the same. There's no real new news there. I do think it's not as big a region as the other two for us, but it's super important, and we're going to get stronger and stronger there over time. But it will be a little more muted than it's been in the past for the next year or two.

speaker
Jay Sol
Analyst at UBS

Thank you so much.

speaker
Bracken Darrell
President and Chief Executive Officer

Excellent. Well, look, thank you so much. You know, we're super, we're finishing Q1. It's a little, it's just Q1, but we, but it was really important for Q1 for us because as you know, we did exceed our guidance. And we also just feel like during this quarter, we've gotten much better visibility to the back half of the year. So, you know, we're pumped about the start of the year. We're not going to pretend that this quarter was great. It wasn't. It was better than our expectations. This concludes today's call. Thank you for attending. You may now disconnect.

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