This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

Companhia Brslra Dst Adr
2/19/2025
Good morning, everyone, and thank you for waiting. Welcome to GPA's fourth quarter of 2024 earnings release video conference. I would like to highlight that we have simultaneous translation on the platform for those who need it. Simply click on the interpretation button, which is the globe icon at the bottom of the screen, and select your preferred language, Portuguese or English. For those who listen to the video conference in English, there is an option to mute the original Portuguese audio by clicking Mute Original Audio. This is being recorded and will be available on the company's IR website where the full earnings release material can be found. The presentation can also be downloaded via the chat icon. During the company's presentation, all participants' microphones will be disabled. Soon after, we will begin the Q&A session. To pose questions, click on the Q&A icon at the bottom of your screen and key in your question to join the queue. When announced, a request to activate your microphone will appear on the screen, and you must enable your microphone to pose your question. We kindly ask that all questions be asked at once. We would like to underscore that the information within this presentation and any statements made during the video conference regarding GPA's business outlook, projection, and operational and financial goals of the company are beliefs and assumptions of the company as information currently available. Forward-looking statements are no guarantees of performance. They involve risks, uncertainties, and assumptions as we're talking about future events and therefore depend on circumstances that may or may not occur. Investors should understand that general economic conditions, market conditions, and other operational factors may affect GPA's future performance and lead to results that differ materially from those expressed in such forward-looking statements. Joining us today are GPA CEO Marcelo Pimentel and CFO and Investor Relations Director Raphael Roussevsky. I will now hand it over to Mr. Marcelo Pimentel to begin the presentation. Good morning. Everyone, thank you for joining our fourth quarter of 2024 Earnings Conference. This quarter marks the completion of the first three years of our turnaround project and I am very pleased to announce that we have exceeded our expectations, reaching historic indicators that demonstrate solid operational progress and the evolution of our results. On slide number four, you can see the highlights of the period. We achieved on Q4 a historic milestone of 9.5% of adjusted EBITDA margin, the highest level since 2020, driven by an acceleration in same-store sales performance, that grew 9.6%, an increase of 4.6 percentage points when compared to the previous quarter with volume growth as well. Now, notably, Pão de Açúcar and Extra Mercado posted strong performance, growing 10.2% and 10.3%, respectively, with significant improvement over the previous quarter's result. Our e-commerce, well, we continue our strong growth trajectory. And we reached 16.2% of growth this quarter, reinforcing our leadership both in our own channels and partner platforms 3P. We continue expanding our market share with an increase of 0.6 percentage points in Sao Paulo. In self-service market, marking two consecutive years of growth, this is in line with our strategic plan. Our gross margin totaled 27.2 percentage points above Q4 of 2023's results. This shows operational efficiency improvements across our banners and formats. And finally, a significant 40% reduction in net debt and financial leverage pre-IFRS 16. Totaling 1.6 times the EBITDA. Rafael will deep dive into this fact, but it's important to remember that we started from 10.6 times of leverage during Q2 of 2022 when we initiated the turnaround period. journey of the company on our next slide I break down the highlights by strategic pillar starting with our top line we had an outstanding sales performance during q4 but we totaled 5.6 billion in total sales on q4 and when excluding direct sales from our partner models we totaled 5.3 billion this is a growth of 8.3 percentage points on total stores now we have the proximity format growing 14.4 percentage points in total stores supported by the opening of 59 new stores in the last 12 months 29 opened only on q4 of 2024 and that continue the rapid matter maturity on q4 of 2024 well this clearly demonstrates the operational progress achieved over the last quarters that were driven by our differentiation and complementary strategy across banners and formats this accuracy became a significant acceleration in same store sales even amid high inflation This demonstrates the resilience of Pound de Azúcar's premium formant in addition to the consistent market share gains. Now, in same-store sales, I would like to mention, I highlight Pound de Azúcar and Extramercado. This posted their strongest growth since Q1 2022. Both grew in sales and volume with significant increase in perishables, a highly strategic category that is heavily impacted by inflation. Market share growth, I would like to elaborate a bit more. Now, we gained 0.6 percentage points in Sao Paulo's self-service market, consolidating two consecutive years of growth. Pão de Açúcar has accelerated market share capture in the premium segment, while the proximity format has gained 1.6 percentage points vis-à-vis small markets, reinforcing the success of its value proposition delivered to their customers. Now, Talking about top line, I would like to talk about the excellent response of EXTA when we review assortment and we've seen the different categories. As part of this transformation, we have... We refurbished 60 stores, 43 during Q4 alone, featuring new internal layouts, facade adjustment, price clustering, and strategic assortment reviews. And the results up till the moment have been extremely positive and reassure all of us. These 60 revitalized stores present a 6.7-point post-change sales uplift, confirming the growth and profitability potential of the banner. Now, customers, our NPS totaled 80 points. This is an increase of 4.2 points vis-a-vis Q4 of 2023. And 14 points visa VQ4 of 2022, maintaining an excellent level and the evolution in service to our customers. This improvement has been seen in all our banners, but I would like to highlight once again, extra mercado, which totaled 84 points of NPS. This is an increase of 7.2 points. Vis-a-vis Q4 of 2023, an example of customer recognition in EXTRA, we were the most recognized brand in Baixada, Santista, AccuRegion. where we almost have 30% of our stores. All this NPS progress is a result of a number of initiatives, and I would like to talk about the continuous training program of our employees and the retrofit of the stores that reflect better service to our customer regarding price perception, availability of products, and store structure. 86 stores have been refurbished across phone and extra throughout 2024. Now, in the digital expansion, this is an additional quarter of strong growth, expanding EBITDA margin and positively impacting consolidated margin, evolving continuously, and our leader in e-commerce of 2020. food in the digital channel. In our quarter, our revenue grew 16.2% with a penetration of 2.2% of the company's growth, which is a 0.8 percentage point increase year over year. Now, during this quarter, we had Black Friday, that is gaining more momentum in the e-commerce food channel. We had a record breaking sales with 18% better than last year, improving margins and better on time and complete order rates. Now, when we go to slide six, we have our EBITDA margin totaling 9.5%, the highest since 2020. in addition to gross margin, hit 27.2%. This is a 0.2 percentage points improvement from Q4 of 2023. Rafael will talk about our financial performance. We opened 29 new stores on Q4, totaling 60 new stores in one year. I'm talking about 59 proximity stores, 44 Minuto Pão de Açúcar, 21 Mini Extra, and four new Pão de Açúcar Fresh in addition to a new Pão de Açúcar in Campinas in the state of São Paulo. We remain focused on expanding premium proximity formats with the Minuto Pão de Açúcar banner in Sao Paulo, which is a mature and scalable model with stronger potential than Sao Paulo's dense and verticalized urban regions. Now my last slide, here we have our ESG and social initiatives. Now this is our sixth strategic pillar in order to fight climate change. We had a 6.7 reduction in greenhouse gas emissions in scope one and two. This is a result of investments and retrofit and spillages and leaks in companies. Now, diversity and inclusion. Well, it's 50% of leadership positions. Now, in inclusion and diversity promotion, I am happy to announce that we ended Q4 with almost 50% of leadership. women in our leadership. We also ended the year with around 59% of leadership positions are heard by black employees with 51% in top management. We ranked number one in the corporate racial equity index this is the result of our intentional initiatives in order to involve in this pillar and i end this chapter now i'll talk about social impact through our partnership against waste in 2024 we've donated one 1,200 tons of food in addition to 850 tons collected from customers benefiting over 330 social organizations that are partners of the Pão de Açúcar Institute.
We close the year with 1,100 participations from our employees as volunteers, exceeding our initial target of 700 respondents. I close now my first contributions, and I turn the floor over to Rafael, who will talk about our numbers. Thank you, Marcelo. Good morning, everyone. Starting on slide number nine, I'd like to show the total revenue, which reached 5.6 billion in Q4. a growth of 6.3% in total stores vis-à-vis Q4 of last year, with an emphasis on the proximity format, which is the focus of our expansion plans, which showed an increase of 14.4%. This growth reflects a 9.6% increase in the same stores, excluding the calendar effect, as well as the opening of 60 new stores in 24, 59 proximity ones and one Pão de Açúcar, 21 of which were proximity stores in Q4. On the other hand, the total result was impacted by the closure of three Pão de Açúcar stores and three proximity stores in the quarter, in line with our ongoing portfolio optimization process. I'd like also to highlight the impact of the rebalancing of our Aliados format, which, despite a drop in sales, helped improve profitability. It's worth mentioning that the Aliados format begins 2025 with a fully rebalanced comparison base. In Q4-24, we recorded a strong sales momentum with a significant increase in same-store growth, driven by an increase in volumes and by the growth in average tickets, which reflected inflation levels in the period. This performance clearly shows operating progress made in recent quarters, boosted by the complementarity of our portfolio of banners and formats. which have been consistently gaining share for two years in a row, quarter after quarter. In addition to this solid growth, GPA's sales volume increased despite higher inflation, with the premium format of the Ponte Açúcar banner as a standout. Ponte Açúcar grew 10.2% in same stores, once again helping the growth shown in the previous quarter this momentum was driven by the combined effect of volume and average price growth the proximity format showed same store growth of four percent with the stores open after 2022 continuing to increase their share with a growth in the two-digit instant store, showing the high quality of expansion projects and the efficacy of our investment strategy. In addition, it's important to note the significant 1.6 percentage point increase in the market share of this format when compared to larger supermarkets in the greater Sao Paulo area, according to data from Milson. Extra Mercado, our other chain, recorded a semi-store increase of 10.3%, the largest increase since we started recording that series in Q1 2022. That performance reflects an increase in sales volume, especially in the groceries categories, as well as a strong growth in average price of perishables influenced by inflation, as seen also at Pão de Açúcar. As Marcelo mentioned, we have made significant progress in the project to review assortment and category management at the Extra Mercado banner. This quarter, we have revamped 43 stores, making a total of 60 stores already revamped under that banner. The impact of those improvements became clear with those stores showing above-average sales growth directly contributing to the acceleration of performance in the period. Finally, e-commerce continues to stand out, having reached 16% of increase in Q4 and reaching revenues of 625 million BRLs. The footprint of digital sales in total sales was 12.2%, up 0.8 percentage points when compared to the same period of last year. Our performance was especially robust on seasonal dates, especially Black Friday, when we recorded exceptional rates of on-time delivery and complete orders. reflecting once again significant improvement when compared with the previous year. In addition to accelerating fast growth, I'd like to reinforce the importance of e-commerce for the company's profitability. Currently, this channel already operates with a double-digit contribution margin, thus contributing to the dilution of fiscal store expenses in a 100% shift from store model. On slide number 10, we have the profitability momentum measured by gross profit and adjusted EBITDA. We had yet another quarter of significant advancements, with the adjusted EBITDA margin reaching a record level. As shown in the chart above, gross profit reached 1.4 billion in Q4 2024, with a margin of 27.2%, accounting for an increase of 0.2% when compared to the same period of 2023. The chart also highlights the moment when we started the company's turnaround project, showing clearly the sustainability of continuous gains achieved since then. We remain focused on the evolution of profitability driven by projects started in 2023. One of the main highlights of these results is the Extra Mercado banner, which is already beginning to reflect in its profitability line the progress of the assortment, review, and category management, which began in the second quarter of last year. For 2025, we have a solid pipeline of strategic initiatives, including reducing losses, improving commercial margins, growing retail media, and optimizing the store network. These actions reinforce our commitment to the continuous evolution of profits, always in search of sustainable long-term results. In the chart below, we can see the adjusted EBITDA totaled $498 million, with a margin of 9.5%, accounting for a significant increase of 1.5% vis-à-vis Q4 2023. It is also worth mentioning the robust growth of 25.3% in adjusted EBITDA over the previous year, reflecting the effectiveness of our initiatives aimed at improving profitability and operating efficiency. Adjusted EBITDA recorded in Q4-24 reached the highest level since 2020 and, as shown in the chart, marked the ninth consecutive quarter of evolution. In other words, since the start of the turnaround, we have managed to implement continuous gains in EBITDA margin quarter after quarter. Moving on to slide number 11. with the financial performance of the net income. As shown in the chart, in Q4 2024, we recorded a continuing net loss of $737,737,000 this quarter. In the quarter, we had impacts on other operating income and expenses, especially from non-recurring items that helped increase the loss. I'll go through those effects to give you greater insight. clarity on the nature of the numbers. We classified an impact of $563 million related to specific topics, of which $272 million related to the topics we call structuring for GPA and $291 million to exceptional topics. With regard to structural issues, the main impact of $150 million has to do with impairment of a group of stores adjusting their recoverable value as they are not strategic assets for the company. In addition, we made tax settlements in the quarter, which totaled 80 million BRLs. As already shown in various interactions with the market, we continue to be active in the search for solutions for contingencies, also making progress on agreements that generate benefits, such as discounts on interest and fines, better payment terms, and the use of credits to settle obligations. Lastly, We started Q4-24 with a project to restructure the administrative area with a focus on efficiency gains. The impact of provision terminations was of 43 million BRLs, considering the total project. And we predict an annualized reduction in expenses of about 100 million BRLs. The other impacts on the net loss on continuing operations are related to exceptional events including the provision for probable loss of 191 million related to the INSS, discussion and the recomposition of the provision for labor lawsuits to the tune of 100 million. The INSS contingency provision originates from a thesis adopted by the market regarding the non-levy of employers INSS on benefits. At the end of 24, the STJ, the court, judged this issue or ruled unfavorable for the taxpayer and considering the merits of this decision, we have reclassified our loss from possible to probable in accordance with our policies. It is important to note that in our case, this discussion is still at the admin level and that any cash disbursement will only occur after the final ruling. which historically can take between five to eight years, and also there is still the possibility of a settlement to reduce In addition, we made the recomposition of the provision for labor lawsuits, updating the estimates of disbursement and the assessment of the probability of loss based on a more detailed analysis of the history of lawsuits. Disbursements related to this provision are expected over the next few years. Finally, in the next slide, we have the management cash flow for the last 12 months, a period in which we generated free operating cash flow of 256 million BRLs. This number was driven by a significant improvement in the adjusted ADDAP pre-IFRS 16, which reached 811 million BRLs. recording a significant growth of 85% when compared to 2023. In addition, we had an efficient management of merchandise working capital and a capex of $674 million, down $52 million from the previous year. Despite the positive evolution of the main operating lines, the generation of free operating cash showed a reduction of 50 million compared to 23, impacted exclusively by working capital needs for non-merchandise due to a lower monetization of ICMS credits, returning to more normal levels. Cash flow after sale of assets reached 1.5 billion in the 12-month period, impacted mainly by the sale of non-core assets and by the follow-on with an evolution increase of 963 million when compared to 2023. Lastly, I'd like to highlight the 140 million improvement in net financial cost coming mainly from a significant drop in our gross debt. On slide 13, we go into more detail into the drop in our debt as shown in the chart. Net debt fell by 911 million between the fourth quarter of 23 and the fourth quarter of 24, from 2.2 billion down to 1.3 billion. The result reflects the positive effects mentioned above, including the generation of 256 million BRLs in operating free cash flow, the efficient execution of the sale of non-core assets, and the funds raised in the follow-on. The reduction in the financial leverage was even more significant, considering BIFRS 16 adjusted the beta numbers, our level, Leverage fell from 5 times in Q4 2023 to 1.6 times in Q4 2024. This progress reinforced our commitment to reducing debt levels and building a more robust and balanced capital structure, the result of a combination of disciplined financial management and the continuous evolution of operating performance. This concludes our presentation of financial numbers, and I now open the floor for Q&A. We now start the Q&A session. Once again, to ask questions, you have to click on the Q&A icon at the bottom part of your Zoom screen and type in your question to join the queue. When you are announced, a prompt to activate your mic will appear on the screen, and you can then unmute your mic to ask questions. We kindly ask you that your questions are posted all at once. First question, then, from Ruben Couto from Santander. Ruben, we'll now unmute your mic so that you can go on with your question. You may go ahead, sir. Good morning, Pimentel and others. To Rafael's last point about the company's cash generation and leverage level, For 2025, when we look forward to that operating cash generation vis-a-vis the EBITDA recorded in 2024, we see a low conversion level, especially looking at the company's track record. and some of your peers in the market, what do you envision in terms of evolution for those conversion numbers, those cash conversion numbers throughout 2025? I would believe there is still some room for a margin expansion, but any other lever you could see coming into place to improve cash conversion, to continue to decrease leverage? Thank you.
Ruben. Ruben.
Just to your point, when we talk about cash conversion, we're talking about EBITDA and operating cash. So we're talking about, if you look back on page 13 of our release, we're talking about a cash conversion moving from 811 EBITDA to 930 in terms of operating cash flow. So the operating cash conversion is a very robust one, of course. When you subtract from that number capex investments, you still have a conversion which is still low. But remember that capex is, at the end of the day, helping open new stores, helping to improve our IT facilities, and that, with time, will position us in a place of more efficiency, also growth or faster growth because of new stores, as you saw. the growth coming from new stores especially under the minuto banner have been generating we see an additional sales level which is quite significant for the company and we also believe that With those investments, and this has been discussed with the market sometimes, investments of about 3% of revenue, and that is expected to decrease as we improve our IT facilities and we make other structural investments for the company. With all of that combined, we expect to be more efficient. So I believe that throughout 2025, we should see significant improvements on that front. Of course, our objective is to continue to increase EBITDA, and we have a CAPEX which should remain balanced, give or take, at the same level we had last year. So that dynamic, and with an improvement in sales and more efficiency throughout because of those investments in the past two years, with all that combined, we expect once again to continue to increase EBITDA, to reduce EBITDA, considerably, CapEx, and thus increase our cash conversion, take it into a cap, investments already made.
Now our next question from Filipe Haseji from Goldman Sachs. Filipe, we will unmute your mic so you can pose your questions so you may proceed. So thank you for taking my question. I would like to deep dive on Earnings improvement this quarter. You've talked about SG&A, but do you see any opportunities in gross margin in your release? You spoke about a number of levers that you've exploited on this front. We're talking about mixed change, retail, media. Your relationship with suppliers, I would like to know. if there is more to do on the operational part, especially on the breakage side, and assortment, and if you could give us more color regarding how relevant retail media is already and what is its size potential. This would be extremely interesting. Thank you, Felipe. So let's start. This is an excellent question that allows us to elaborate a bit more on what we have been doing. We have to remember that 2023 we carried out the first exercise starting with Pão de Açúcar that would work on three points. One would be store clusterization, category management program, and the clusterization in terms of store pricing and all of this combination of provided the improvement that we started realizing as of the second semester, and especially on Q4 of 2023 and throughout the entire 2024 in the Pound Your Sugar banner. Now, we also, we carried out the same thing in 2024 for Mercado Oeste banner. and also the proximity banners. And then we started to realize a margin improvement as of the second semester and the last quarter of 2024. We now expect throughout 2025 to see this benefit. And here the expectation is of an improvement. Point number two here. it is regarding our relationship with the industry mainly during this current moment. With all the macroeconomic context, Pão de Açúcar has a great opportunity precisely because of the assertivity of the strategy adopted in 2022 to focus on the premium audience and to focus Even more in the state of Sao Paulo now, this concentration and our focus meet or this accounts for 90% of our revenue, and this is a discretionary public that is still resilient to the economic moment. This was not only demonstrated during Q4 of 2024, But we have already realized in the turnaround of the year a continuous and a strong retail performance. Now, all of this, well, we can see that our customer wants assortment, quality, fresh products, and we believe that there will be no slowdown. Now, this is why the industry wants to work with us. They want to be close to us, and they want to have access to our customers. The point number three that is correct was breakage. Availability of products. During 2024, we saw an improvement, although it was slight. in our breakage performance, but we were short from what we expected, and we have a major ambition for 2025 to see the results of everything that was done in 2024. And here I'm mainly speaking about the intelligence of supply chain perishables, in our stores that this is where most of our breakages are concentrated. The intelligence of perishables, how I sort things correctly in the stores is very important. The second impact on breaks, which is a pilot project, is refrigerated transportation. fruit vegetables to our stores and this of course protects our quality of product reducing the breakage and we are carrying out this test in a number of stores if it is successful we will deploy this in the other stores now at last you spoke about retail media and here We are extremely happy with the results of retail media. We doubled the revenue in 2014 vis-à-vis 23, and we doubled based on the initial stage of this project up until this moment, the retail media project. was focused on our sales through the sale of physical stains and televisions and spaces in parking lots and equipment of all our brick-and-mortar stores. But now we are changing toward... the main part of the retail media that is data transaction together with the industry both to promote linking purchase behavior CRM and retail media as well as now we are initiating the hyper personalization project or hyper customization project, then the industry will be able to speak to the individual about products and items, be it specific or correlated, And this will be much more assertive for the industry. This is why the investment gives us better return than traditional media. But this is relevant for the customer. I speak to the customer for something that really matters to them. In retail media, I'm extremely happy. With what we saw in 2024, we want to double the sales of a product that has 80% margin and now focusing on what really will increase this result exponentially. And we're extremely reassured with the future, and this will contribute with the continuous improvement of our gross margin. Thank you very much, Pimentel, for your answer. Now our next question from XB. Danny, we will unmute your microphone so you can pose your question. Danny, you may go on. Good morning. Thank you for taking my question. I would like to elaborate on growth dynamics, especially same stores. Bones acceleration really draws our attention, but what about proxy? It hasn't followed this trajectory or this trend, and it has been slightly below the others during the last quarter, especially extra mercado. So you had a same-store flat during Q4. I would like to better understand how we can see this trend changing. regarding the formats from here on if there is something to something else regarding the proximity format the answer is simple and you are going to understand it once I explain it what is the difference mainly during q4 well we have a seasonality peak which is high in In supermarket stores, and you've seen the result, the growth of same-store sales, Pongiasu got extra, practically the same, and also in e-commerce. And why does this happen? Because during Q4, we have Black Friday and Christmas. And we are facing a reality of summer with temperatures above average, which has given us excellent performance. And this is for supermarket and e-commerce stores where we have space to carry out sales promotions. Now, when we speak about proximity stores, I believe we should... expect a stable and predictable behavior than that of the supermarkets because in a proximity store, we're talking here about a store between 200 and 250 square meters, you do not have physical space to announce seasonable sales. So the behavior is stable. Something important to highlight here, is that despite the increase in same stores, although it's in mid-digits, something that we consider a positive result, the margin of these stores has been growing constantly precisely because of what I just underscored. Now, in the past, until the last quarter of 2024, We would deal with promotional actions, promotional calendars of mini-minuto and extra, very similar to what we would do in the supermarkets. We had a weekly price activation during the last quarter of 2024. We changed the strategy significantly. And now we have changes every fortnight. And this did not change the sale behavior of the stores. So convenience was much more important for the customers than promotions. that would carry out every week. And now, as of January, we have changed the strategy toward monthly changes. So these stores, on average, operate with three between three and five percentage points above the gross margin of a supermarket so the bottom line of this operation continues improving and it is sounder and it is closer for is closer to evita results from the poncha suka banner i do understand your concern This is an expected performance on our side, and within our expectations, we are highly satisfied with this, and we do understand that this is a behavior that exists because of the seasonality that we see in supermarkets. Now, my last point here would be, Let's remember that our focus of Minuto Pão de Açúcar is in the city of São Paulo. What takes place in the seasonality is that many people from the city of São Paulo leave the city because it's vacation period and they go to the coast and you have a sales boom in the coast and lower sales in the city. And you can see this in the figures. So we are highly satisfied with these figures because this is something natural. And just an add-on, in addition to everything that Marcella has said, we are very comfortable And we are convinced with the adherence of this format for our customers. We've gained 1.6 percentage points of market share. And this demonstrates that this business has a demand. People like it. And we are deploying it. And it is underway, especially in the city of Sao Paulo, where we are attracting customers. These customers are also coming from other formats, other brands, the competition, and we have been able to grow. aligned with what Marcelo said. It is linear growth, but we are gaining market share, which is extremely important, and this shows that our format matches our customers' needs. Thank you very much.
Our next question from Andrew Hubing from Morgan's Valley. We're now on mute here, Mike. Sir? You may carry on.
Thanks very much for the question. I'm hoping you could dig in a bit more on e-commerce and the release. You mentioned growth in 1P and 3P. I'm curious in the trends you're seeing between the two channels. And on contribution margins, you mentioned improvements as well. I'm curious what some of those drivers were and what you would need to see e-commerce margins either at or above the consolidated level. Very helpful. Thank you.
Thank you, Andrew, for your question. As for e-commerce, it has been a case of success as we turned the company around. Just as a quick recap to remember how we got here. So this was a business that had 8% of penetration in retail as a whole, and it used to work with EBITDA margins close to zero. two to three tops since then we have made important decisions and bold ones if i may so that the business could finally prosper first we closed james a project which was a last mile project that sadly had a contribution margin which was negative and more importantly In mid-23, we made the brave decision of closing down our DC, our distribution center for e-commerce, and transfer all the operation to stores. So today, 100% of our e-commerce operations happen through that method called ship from store. With that, we were able to improve a series of performance indicators. Number one, we got closer to clients and customers, and we reduced delivery times. From then on, we moved from a performance of 40%, 4-0, of orders delivered on the same day to a number over 75% today, 75% of orders being delivered on the same day. Being closer to customers, we also reduced logistics costs. And with that, we were also able to bring the costs down to customers and also to GPA. Number three, as we closed our distribution center, we also reduced inventory levels, which was key to reduce inventory overall. Over 180 million BRLs, which were freed from the company's cash during the period. And lastly, and also very important, we introduced the sales of perishables. Today, and in no time, 35% of all digital sales happen around perishables, which are more profitable to us. And this is what sets us apart in relation to other peers in the market today. With that, Andrew, we were able to completely change the business's performance. First of all, stores' engagement levels were great. The team did understand they could add sales through that channel. And today, we have moved from 8% penetration levels to above 12% penetration of the total sales of the company. And we moved from an EBITDA level of 1% to 2% margin to a margin today, which is double-digit. As for the future, looking ahead, today we have a split between 1P and 3P to the tune of 45% 1P and 55% 3P. As we see it, we need to be across all platforms. We are. number one food retail at Mercado Livre, iFood, Rappi, and all the others where we partner. Customers understand, they know they can find us there, but our ambition is to continue to grow our 1P base because that helps us in our ecosystem of taking care of the customer internally through data, and as a consequence, that also positively impacts retail media and total margin. Number three, just as relevant, is that our premium clients, our premium customers, whose base has been growing, it is a multi-channel customer. They want to be able to interact with Pound Your Sugar whichever way they choose. They can go to the supermarket on the weekend, during the week, They would stop by at the Minuto Pão de Açúcar and they also want to be able to buy online. So, the online arm plays an important role in retaining those customers that go beyond physical sales. But our ambition, once again, is to continue to grow our penetration online as a total of the company. That is an integral part of our strategic plans for 2025 through 2027, and we'll continue to work hard to achieve that.
That's excellent detail. Thank you, Marcelo.
Now let's move on to our next question from Luca Biasi from UBS. We'll now unmute your mic so that you can ask your question. You may carry on, sir. Good morning, Pimentel. Good morning, Rafael. Thank you for taking my questions. I have two questions. Number one, about market share. As we discussed, supermarkets competing with other formats and headlines saying that one of your main competitors are now trying to renegotiate their debts. Who do you think you're stealing share from? And is there room to grow share in Sao Paulo still? And more about gross margins. In relation to previous quarters of 2024, your gross margin expansion slowed down in the fourth quarter. I'd like to understand what were the drivers for that. You usually do more promotions in the end of the year, or are there any other factors involved in that drop in gross margins? Thank you. Well, thank you, Luca. As for growth in market share in Sao Paulo, there are a couple of things to be said about that. And we are quite excited with what we've seen happen with the company. That market share is growing not because of one single driver. Let's start looking at Pão de Açúcar. Pão de Açúcar has been gaining customer base more and more. The customers that we call valuable or premium customers. And with that, we are able to see also a gain in the city of sao paulo for premium supermarkets to the tune of 1.5 plus Quite relevant. We see that on a weekly basis. We see weekly gains in market share for that premium segment. In other words, our value proposition is quite complete, quite thorough. What we see today in the competition for premium customers, and I'd like to say several of those competitors are extremely competent. They are competent, but they are not complete. So you have players that are extremely strong in perishables. especially fruits and vegetables you also see players who are strong more in the segment of wines and cheeses you see others who do a great job and gross overall grocery grocery items but you do not see our value proposition where in one single space customers have access to the complete basket from quality perishables to wines, bakery, pastries, coffee, olive oils, and basic grocery items, including toiletries. That complete offer can only be found at Pão de Açúcar. That's why, as we improve that service, we see our customer base grow in the premium segment, and that is clearly shown in the numbers, with a gain in market share. Our second item was our efficiency as we approach our proximity model, because it complements Pongio Sucre. It does not compete, but complements Pongio Sucre. So, proximity. helps customers in big cities, and we're talking specifically about Sao Paulo. People who live in apartments, and Sao Paulo traffic is increasingly worse, so people cannot walk to a store within five minutes. So the difference on Minuto Pão de Açúcar is that Minuto Pão de Açúcar are not a name-post buy. They are a convenience store. I can buy anything, all the categories that I could find in a pão de açúcar, obviously with a smaller assortment. But if I choose to go to a larger supermarket, if I want to avoid going to pão de açúcar, I can do that as well. I have, as I said, perishables, fruits and vegetables, basic grocery items, and so on and so forth. And that has been well accepted by a customer, which is slightly different. What we've seen so far, and those of you here who live in Sao Paulo know that, we see a growth in large apartment buildings all across town. And according to our surveys, 70%, 7-0% of all those homes are apartments. apartments of a small studio, 50 square meters or less, people who are going to be using public transportation, people who have small space to store items so they cannot make large purchases, and they will walk more, use public transportation more, as I said, and buy more frequently, but buy fewer items. That's what we see. And because of that, we've seen a growth in our customer base. In other words, we see the arrival of new customers, customers we were not accessing before. Number three, to your point, in terms of the mix with promotions and margins vis-à-vis margins, What we saw happen in the last quarter, as you've seen in our numbers, was a success case linked to a strong seasonality effect. We had a very successful Black Friday and a very successful Christmas period. So within this context... As I mentioned in my opening remarks, all in Black Friday alone, on Black Friday alone, we grew 18%, one-eighth, vis-à-vis the previous year. So, it does show in the margins. So... Of course, it's smaller when we look at normal quarters. It has a higher weight. Seasonality plays an important role, has a higher weight. And because of that, you have a limit in terms of how much you can expand the margin in the quarter. And this was especially impacted by a mix of categories because the weather is too warm, high temperatures. We see a higher penetration in the area of beverages, both alcoholic and non-alcoholic. those sales have increased. And of course, margins for those categories are smaller when compared to fruits and vegetables or coffee. So it is a natural dynamic. But as I mentioned before, when I answered a previous question from Felipe, we continue to see huge opportunities there to grow gross margins. as we extend our gains and as we work to reduce breakages to improve profitability lines across other categories and i'd like to close by talking about the extra chain which has been also a success story in the past Questions were asked of me about the future of Extra, our retail chain. We have been working hard to recover that chain. It is an extremely valuable brand banner for us. People like Extra, especially on the coast of the city of Sao Paulo. And with the assortment adjustment, the revamping of stores, we've been watching a significant increase in profitability for that line of business. It has completely changed the profitability of the chain. That allows us to continue. catering to a different customer base, which is complementary to the final result of the company. One final point about margin, which is important to mention, is the following. As you know, we have been focused on the expansion of the premium segment. Premium, of course, does offer higher margins, higher than what you see. New stores have even higher averages than the company's average. Of course, the overall margin is impacted by Astra. But, of course, Astra brings in lower gross margins than the premium segments. It's only natural. As we expand the premium segment and the premium segment becomes more representative of the whole overall sales, automatically you will see a slight increase in margins because of that. It's a simple mechanics as we change focus towards the expansion of the premium segment. Super claro. Obrigado pelas respostas, pessoal.
Thank you for your answers. Our next question is Nicholas Bahin from JP Morgan. Okay, Nicholas, we are going to unmute your microphone so you can pose your questions. So now you may proceed. Okay, good morning. Thank you for taking my question. I actually have two questions. One is regarding your sales momentum. Could you talk about the evolution of the sales growth during Q4? and could you elaborate on the January performance January and February and my second question is connected to private label we see a strong penetration within the company so what is your view And in terms of future penetration, are you focusing significantly on this, or do you believe that the level that you reached in 2022 is enough? Okay, thank you, Nicolas. Sales during Q4. We had an excellent October, which was strong. November. November. didn't start as strong as october because of the black friday expectation the first fortnight was a bit weaker and then we had an extremely strong fortnight because of black friday and this made a difference and this is why we grew in sales and december was excellent once again We started a little bit slow during the first 10 days, the first week, but then this grew exponentially. These were excellent months. And without giving you any type of guidance, of course, for us, January continued strong. We continue seeing an extremely strong retail market. The assortment is being sold. We don't depend on a category. We're selling our entire assortment, which is a benefit for our margin. And we expect to see this, and this continues in February. So we're extremely reassured with the beginning of this year now regarding our private label. This is the company's strategic project. This year we have 11 strategic projects, and private label is one of them. We have talked a lot about And you will see throughout the year the progress of our private label premium strategy, especially when we think about pão de açúcar. The private label strategy is is for the entry price tiers and mainstream price with the Qualita brand and we have been enjoying the benefit of having this brand to have more loyal customers but we believe that there is a major opportunity to make progress in our private label strategy in Paonjasuka, introducing premium products within our value proposition. And here we are already making progress. This started during the second semester last year, and throughout 2025, you will see in the poncha sucar stores a new private label premium tier that will compete with the best brands of the market and we have also carried out blind tests we've done a lot of research and this is why we don't want to launch it anyway we want to guarantee that it is a product above average So when the client takes this product home and there is an important factor because you're taking the brand to your home, we want the customer to be connected to what really means quality. So I hope that in brief. you consume our premium private label that you will be able to find in the Pão de Azúcar supermarket. And with this, we want to expand the private label within our mix. We want an expansion. Thank you very much. Now our next question, Gustavo Fraccini from Bank of America. Gustavo, we will unmute your microphone so you can pose your question. Gustavo, please, you may proceed. Good morning. Thank you very much for taking my question. On our side, well, When we see the contingency figures, you are tearing out an interesting effort. We're seeing a strong drop. When we compare 24 to 23, we have the ICMS figures. a contingency, an INSS contingency, a line that draws an attrition that grows these fiscal scenes of CPMF, these taxes. I would like to know what the discussions have been like and if there are any expectations in terms of timing or cash disbursement when we think about this. Gustavo. Contingencies. Well, this is a matter that is current. We have a contingency of the size of the company This is, of course, this is inheritance of companies that we exited in the past, and this is part of our responsibility, and we have to do the best way, we have to try to find solutions the best way possible. We have ICMS, because of two major transactions, one was in April of 2024, that was the Sao Paulo agreement we reduced 3.5 billion in contingencies in these transactions three we paid out 700 or almost 800 million reais and we paid this we're going to pay this throughout 10 years this is a very good agreement that was offered by the state of Sao Paulo to all the taxpayers and of course we saw this opportunity and we negotiated together with the state and with the general prosecutor's office, and this has benefited us. And we've also announced an agreement with the state of Bahia. The contingencies were $100 million that were eliminated through an agreement. We received an extremely significant discount and a payout. a payout condition which was favorable to us. This ICMS, this has helped us to lower contingencies. Now, when we talk about fiscal fees taxes, we are talking about $6 billion in fiscal fees contingencies connected to market thesis. And when I talk about market thesis, I'm talking about the retail sector. These are two major thesis that we have within this contingency. the bonus thesis and essential inputs bonus is because we have trade agreements with the suppliers they do they recompose their margin according to the volume sales the position on the shelves They pay us a bonus and because of the contract and due to accounting points, we see this as a reduction. So we charge, fiscal fees is charged on these values. We have essential inputs. There is a law that allows me to obtain credit of payments of suppliers that lend products that I buy. that are essential inputs in to continue my operation. These are the major two groups that I have here. It's important to mention that these two groups are relatively new theses. They didn't start a long period ago. The entire retail industry uses this thesis. All the companies that work in this industry use these theses, and these theses are in the management instance. This is important. There is a ruling for an industry in case of essential inputs that was favorable, and we do not have any rulings regarding the P. Scoffin thesis For bonus, in the higher instances, we are talking about sound instances according to our tax consultants. And regardless of being sound theses, they are in accordance to what we see in justice. and it will take some time to see them, to see what happens. This is the core of the matter. So what have we been doing, and this is what you have been seeing throughout the past quarters in our accounts. We have spent time and energy to find transactions that can reduce, eliminate, or mitigate the risks of these contingencies. You saw the agreement of Sao Paulo, the agreement we held with Bahia, And we are also focusing on other potential agreements. But I will stop here because, once again, these are initial efforts, and probably I will provide you more information during the upcoming quarters. But I would like to clarify that, yes, we are strongly focusing on trying to find solutions to these matters. Thank you very much. The Q&A session has come to an end, and now we would like to hand it over to Marcelo Pimentel for his final remarks. Well, thank you, all of you, for participating in our earnings result call. I end this cycle with the sensation of doing my job, and I would like to thank the entire team of GPA for everything they have done. I'm very thankful to you for everything. delivering these three first years. We've started 2025 accelerating as a new company, better structured and better prepared to continue evolving and growing in a sustainable and aware fashion. Thank you very much to all of you and have a very good day. We have brought our conference call to an end. Our IR department is available to answer any further questions. We would like to thank all participants and have a very good day.