Puma Se Unsp/Adr

Ladies and gentlemen, thank you for standing by. Welcome and thank you for joining the Q22026 earnings call of Puma SE. Throughout today's recorded presentation, all participants will be in listen-only mode. The presentation will be followed by a question and answer session. If you would like to ask a question, you may press star followed by one on your touch-tone telephone. Please press the star key followed by zero for operator assistance. I would now like to turn the conference over to Manuel Bösing, Director, Investor Relations. Please go ahead.

Thank you, Maura. Hello everyone and welcome to PUMA's second quarter 2026 earnings call. Joining me today are our CEO Arthur Hoeld and our CFO Mark Langer. Before we begin, please take note of the cautionary statements regarding forward-looking information, which is included on the next slide of the presentation. We will begin with a short video and kindly ask you not to record it. After the video, Arthur will take over. Arthur and Mark will then lead you through today's presentation, covering our business recap, financial update and way forward. Following the presentation, we will open the line for questions. To give as many participants as possible the opportunity to ask questions, we kindly ask you to limit your initial questions to two. And with that, please enjoy the video.

They say a comeback starts before anyone notices. Before the results. Before the headlines. Before the applause. It all starts with quiet work. Early mornings. Big decisions. The discipline to keep going. The courage to change. That was 2025. Our biggest challenge yet. You see, when you commit to a reset, you don't just talk about it. Because progress starts with what you do. So we lock in, not for surface change, but something deeper. We have to simplify and sharpen our focus to rebuild our brand and raise the bar on product again. Check these bad boys out. The truth is that this progress doesn't happen overnight. It requires discipline. and Discipline is a muscle. The more you train it, the stronger it becomes. Trust isn't won in a single moment. It compounds over time. It's built on repetition. Now, with every partner, every touchpoint, every channel, our progress is never over. And we're starting to see change. 2026 is no victory lap. It's where we transition. Because once you build momentum, the challenge continues. It's no longer about turning things around. It's about focusing on the right things. We still have ground to cover, more to improve. Because the goal was never a better year. It was to build lasting greatness. This is not about one person. We cannot write the next chapter alone. Across regions, across functions, across every part of our business. Because the strongest teams don't just work side by side. They move as one. The reset was only just the beginning. Now we move forward with something more powerful. Belief. Belief in our brand and our product. Belief in each other and ourselves. So, don't call this a comeback. We never left. This is PUMA.