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Synsam AB
Q22026
8/21/2026
Frida Leim
Head of Master Relations (Moderator)
Welcome everyone to Synsang Group's Q&A session as released the interim report for its second quarter 2026 this morning. My name is Frida Leim and I'm head of master relations at Synsang Group and the moderator of this Q&A. I'm joined by our CFO Per Hedbom and our CCO Jimmy Engström in the studio. If you're watching the webcast live, you can submit your question using a question box on the webcast page. We have our analyst from Citi joining us. I would like to welcome and hand over to Yang Yang.
Yang Yang
Analyst, Citi
Thank you for having me on the call again. You know how I always like to start my question list. My first question is, if you have any comments on the broad consumer sentiment or the purchasing behavior through the course of Q2 and specifically, it would be helpful if you could compare it to what we saw in Q1, please.
Jimmy Engström
Chief Commercial Officer
Yes, if we compare to previous quarter, we see somewhat more positive consumer sentiment across all markets, really.
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