AcuityAds Holdings Inc.

Good morning, everyone, and welcome to ACQUITY's third quarter 2020 financial results conference call for a three- and nine-month period, ended September 30, 2020. Before we begin the official remarks, I will read the cautionary notes regarding forward-looking information. Certain information to be discussed during this call contains forward-looking statements within the meaning of applicable security laws, including, among others, statements concerning the company's 2020 objectives, the company's strategy to achieve those objectives, as well as statements with respect to management's beliefs, plans, estimates, and intentions, and similar statements concerning anticipated future events, results, circumstances, performance, or expectations that are not historical facts. Such forward-looking statements reflects management's current beliefs and are based on information currently available to management and is subject to a number of significant risks and uncertainties that could cause actual results to differ materially from those anticipated. Should you have any questions, please take advantage of the Q&A function at the bottom of your screen. We will attempt to answer as many questions as time permits at the end of the presentation. I would now like to turn the conference call over to Tal Hayek, the co-founder and chief executive officer of Acuity Ads, to update you on the operations of the business.

Good morning, everyone, and welcome to our Q3 video conferencing call. I would like to start by thanking the Acuity family. You've done a tremendous job delivering an amazing quarter. I personally thank you from behalf of myself, the executive team, the management team, the board of directors, and our investor for delivering such an amazing quarter. What a great comeback from our Q2 challenges, a quarter that we had so much uncertainty within Acuity and in the world. I'm also so excited about the industry bounce back as advertisers are now demanding more accountability from their ad dollars. And let me tell you something. If you're an advertiser and you would like to see positive ROI all measured in real time, there's no better company out there. There's no better technology out there. There's no better AI system out there than Acuity Ads to deliver that. We were born 10 years ago exactly for that reason. And we keep perfecting it over and over again. We've done all that. while launching Illumin, which is a new category in the ad space called advertising automation and is changing the world of advertising, while taking big part in industry event, helping shape the future of the industry, and delivered $26 million in revenue and $4 million in EBITDA. This is a quarter that our sales team was able to replace 30% of our revenue with new industries and 53%. I am so excited about what's happening in Acuity. I'm personally missing the face-to-face interaction with you, our investors. So we decided to do this as a video versus our normal call. Why? Because I want to be able to illustrate better what's happening in Acuity and share why we are so excited about the future. The most exciting part of what we're doing here at Acuity is Illumint. Illumina is a completely new category we call advertising automation, and Illumina is changing the world of advertising. Look, I'm very, very proud of what we've done at Acuity so far. Acuity was started by four people with a big dream many, many years ago in a very small room, and we already achieved and overachieved on all of our dreams, and the dreams just become bigger and bigger as we go. But let me tell you something. The Acuity story pales in comparison to what we're doing next with Illumin. Illumin is changing the world of advertising and we are so, so excited about what's happening in the next few years for that. Now, I'd like to share a little bit of background about how it started. Four years ago, I wanted to run an investor relations campaign and I wanted to run it in a very, very specific way. At the end of the day, I wanted to reach investors And I wanted to be able to tell them a story to bring them along a consumer journey to conversion. Simply put, I wanted people to buy more shares of Acuity, but I wanted to be able to educate them along the way. So I asked my team for very, very specific requests. I asked, I would like to show banner number 65 seven times. And after that, I would like to show video number 57 three times. But if somebody clicks on along the way, I would like to send them to a completely new place in the consumer journey. And the response was, well, our system cannot do that, which I was well aware of. And I said, go find any other system that is capable of doing that. And after doing their research, they came back to me and said, well, there's no other system that can do that. So we've decided to build it. Now, unfortunately, four years ago, we couldn't afford to build it here at Acuity. But two years ago, when we reached enough critical mass, we went all in on aluminum. And now that it's no longer a dream, it's reality, it's already started changing the world. So I'd like to share a short video explaining a little bit more how it works and give you an idea, a visual of how it looks like.

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