Zedge, Inc.

Good afternoon and welcome to ZEDGE's fourth quarter and end of fiscal year 2021 earnings conference call. During management's prepared remarks, all participants will be in a listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation by ZEDGE's management, there will be an opportunity to ask questions. To ask a question, please press star then one on your touchtone phone. To withdraw your question, please press star then 2. In today's presentation, Jonathan Reich, ZEDGE's Chief Executive Officer, and Yi Cai, ZEDGE's Chief Financial Officer, will discuss ZEDGE's financial and operational results for the fourth quarter and full fiscal year that ended on July 31, 2021. Any forward-looking statements made during this conference call, either in the prepared remarks or in the question-and-answer session, whether general or specific in nature, are subject to risks and uncertainties that may cause actual results to differ materially from those which the company anticipates. These risks and uncertainties include but are not limited to specific risks and uncertainties disclosed in the reports that Zedge files periodically with the U.S. Securities and Exchange Commission. Zedge assumes no obligation either to update any forward-looking statements that they have made or may make or to update the factors that may cause actual results to differ materially from those that they forecast. Please note that the Zedge earnings release is available on the Investor Relations page of the Zedge website. The earnings release has also been filed on a Form 8-K with the SEC. I would now like to turn the conference over to Mr. Jonathan Reich.

Thank you, Operator, and thank you all for joining us today. Good afternoon. Welcome to Zedge's fourth quarter and fiscal year end 2021 earnings conference call. I'm Jonathan Reich, CEO of Zedge, and with me is our Chief Financial Officer, Yit Tsai, who will provide additional insight into our financial performance. We will then be happy to take your questions. On today's call, I will address the company's amended 10-Q filing for the third quarter ended April 30, 2021, and briefly review our fiscal 2021 results. I'll then conclude by discussing the next stage in our evolution. During our year-end audit, we came to the conclusion that we have a material weakness in disclosure controls and procedures related to the reporting of the valuation allowance against deferred tax assets, resulting from incorrectly attributing this as a Q4 benefit when it should have been recognized as a Q3 benefit. The change has no impact on our full-year results, and we are working diligently with our auditors and tax advisors to promptly remediate the weakness and ensure that we do not face similar challenges going forward. Now, moving on to our business. For those of you that are new to the Zedge story, we own a portfolio of leading digital consumer brands that serve 43 million monthly active users around the globe. Our portfolio consists of Zedge ringtones and wallpapers, the leading mobile app used for mobile phone personalization, social content, and fandom art. Zedge Premium, a marketplace for artists, celebrities, and emerging creators to market their digital content to Zedge's users. Emojipedia, the leading source of all things emoji. And Shorts, a mobile entertainment app currently in beta focused on short-form storytelling. We possess deep expertise in monetizing our digital real estate, whether through advertising, subscriptions, or content sales. Our products appeal to a wide range of customer segments globally, and we have a strong user base in North America and Europe, as well as in emerging markets and India in particular. We finished fiscal 2021, which ended on July 31, 2021, on a high note, reporting full-year revenue growth of 107%, $8.2 million in net income, and over $9 million in EBITDA, and GAAP EPS of 59 cents versus a loss of 4 cents last year. Our business has tremendous operating leverage, which led to a 40% operating margin for the fiscal year, and we generated over $10 million in cash flow from operations. We closed the year with $25 million of cash on our balance sheet and almost no debt. Advertising revenue was the biggest driver of this growth, as we continuously optimized our technology to drive higher prices received for every 1,000 advertising impressions, also known as CPMs. Subscription revenue and active subscriptions increased 101% and 49% respectively for the year. Although we experienced a material slowdown in active subscription growth during the second half of the year, we have a set of growth initiatives underway that we believe will reverse this trend. On a positive note, even though Zedge isn't a must-have app, we nonetheless maintained healthy renewal rates of approximately 45% and 60% for second- and third-year renewals, respectively. Turning to some key performance indicators for a moment. Monthly active users, or MAU, increased 8% in the fourth quarter, with emerging markets up 16%, driven mainly by demand in India. Developed markets remained a challenge, with MAU declining in the low double digits over the year. Despite this, ARPMAU, or average revenue per monthly active user, increased 76% versus last year, demonstrating our strength in monetizing users. Developed markets, are a key area of focus for us as they impact both advertising and subscriptions, and I will detail what is being done to deliver growth in these markets shortly. As we look to the future, many investors have asked important questions about the size of our opportunity, target growth rates over a sustained period, and what a mature operating model will look like in three to five years. While we are not yet in a position to provide this information, we are expanding our business from a solid foundation of 43 million monthly active users from which we will continue to extract value. We are looking at ways to further fuel growth in our existing products as well as introduce new products that can yield outsized returns. We will do this in a disciplined fashion by managing our risks while also looking for opportunities that have optionality. In fiscal 2021, we made great strides in progressing our product organization, which I believe positions us well for continued success. Over the course of the year, we invested in product management and now have dedicated product managers for our premium Zedge app, Zedge Premium, our Zedge Plus subscription offering, and newer initiatives, including shorts. With the leadership in place, we have started shifting to a full-stack product team structure to improve efficiency and quality. With the foundation set, I will now talk to our strategic priorities for 2022 and beyond. A top priority is growing our customer base and improving engagement, particularly in well-developed markets. We've already started rolling out personalized recommendations, harnessing the machine learning algorithms that we successfully tested over the summer. Before the end of the calendar year, we plan to introduce social and community features, which we will iterate on over time. Many of these initiatives are coming to fruition due to the foundational work we completed in fiscal 2021, including overhauling our content management system and unifying user accounts, We have also started testing and analyzing paid user acquisition campaigns and will expand this effort as long as it proves to be accretive. Next, we will continue investing in the parts of our business that offer optionality. For Zedge Premium, this means introducing one-of-a-kind and limited edition content in a user and eco-friendly fashion developed through technology innovations. One planned part of this new content offering will include introducing NFTs as a way for our artists and creators to offer protected, unique content. We will also test new content genres and audio implementations in shorts, while expanding the user base with paid user acquisition and simultaneously deepening our understanding of the target demographic. Beyond personalization and short-form entertainment, we are evaluating several potential new product opportunities, but it is too early to provide further details at this time. We are also committed to enhancing our subscription offering by creating value-added bundles like exclusive content and enhanced features, as well as possibly introducing a multi-product subscription offering. Unlocking Emojipedia's value is another priority. We are committed to growing Emojipedia's business beyond desktop and mobile web by opening it up to the world of native mobile apps. Coupled with this is our interest in localizing Emojipedia and supporting other languages beyond English. Our team is also planning on improving monetization by enhancing the ad stack and possibly offering a subscription product. And finally, there's M&A, where we are searching for symbiotic opportunities that can benefit from access to our large user base, our expertise in monetization, our technical know-how, and our skill in managing a complex platform amongst other benefits. Of course, I cannot assure you that any of these will come to fruition, but suffice it to say, we are actively looking, have engaged in some discussions, and have passed on others. In closing, we had an outstanding record year in fiscal 2021, but are not resting on our laurels and are working diligently to drive longer term growth. That said, given it is early in the year and we have some pretty tough comps to beat from fiscal 2021, we are starting the year guiding to top line growth of 25 to 30%. At these levels, we expect continued net income growth, strong operating margins and cash flow, and strong EBITDA growth. Before handing the call over to E, I want to thank you, our investors, for your support. I also want to remind everyone that our success is a direct outcome of the outstanding team of talented and dedicated professionals who work at Zedge and who go above and beyond to execute our vision. Thank you. Now I'm going to turn the call over to Yi, who will provide details about our financial performance.

Yi? Thank you, Jonathan. I want to start by reminding those on the call that our fiscal year ended July 31st. Additionally, the term active subscription is a metric used by Google Play that now includes account hold, which is a subscription status that begins when the users from a payment fail. and the three-day grace period has ended without payment resolution. The canceled period lasts up to 30 days with an aim to encourage renewals and reduce the cancellation rate. Once an account goes past the 30-day grace period, it is no longer an active subscription. Moving to our full-quarter results. Monthly active user, or MAL, defined as the number of unique users that open our app during the last 30 days of the period, increased 8% to 34.4 million during July versus 31.9 million in July 2020. In merchant markets, MAL expanded by 16%. Total revenue in the full quarter increased 93% from last year to $5.2 million. This year, we benefited from our ongoing work to improve our ad operation. Supply chain revenue was up 55% from last year, still demonstrating strong growth despite a slowdown in net addition during the second half of the year. Zed Premium's growth transaction value, or GTD, that is the total sales volume transacted through our marketplace, was about $274,000, up 45% compared to the year-ago quarter and 9% sequentially. As Jonathan indicated, this is a key focus for us going forward as we believe the potential of the marketplace is still substantially untapped. Active subscription was up 49% versus last year. Beginning July 1, 2021, Google updated its policy and reduced fees for the first $1 million of in-app purchases to 15%, which includes subscription and token sales. and it then increased to a 30% fee later after. After 12 months, this fee dropped back down to 15% for annual and monthly subscription. They are renewed. This fee is accounted for as a marketing expense within SG&A. In Q4, we continue to see annual second renewal rate of approximately 45%, and 30-year renewal are coming in at 60%, which is generally considered to be a strong performance within the industry for a non-essential app. The slowdown in net subscription growth in the second half of the year was basically due to the number of new subscriptions added being offset by our churn rate, which has remained a constant percentage, even though we grew to a higher base number of subscriptions. This is a common problem for consumer subscription as the subscriber base gets larger. And as Jonathan mentioned, we are taking steps to return this number to a net positive. Overall, the average revenue per monthly user or amount was $0.05, an increase of 76% year over year. driven by the combination of better advertising performance and higher paid subscription number versus last year. Operating margin increased to 42% versus 14% last year, reflecting the continued revenue growth and strong operating leverage inherent in our business. Net income and diluted EPS were $2.5 million and 17 cents, respectively, versus net income of $500,000 and EPS of 4 cents in the prior year. Average share outstanding for the forecourter was about $15 million on a diluted basis. With an increase representing the share reissued during the year as part of our now-completed ATMs, combined with option exercise. EBITDA was $2.7 million versus $830,000 last year. From a liquidity standpoint, we remain in a strong net cash position with almost no debt, and nearly $25 million in cash and cash equivalent, a $20 million increase from last year, and flat sequentially, despite having put about $4.8 million in cash into escrow for the EvoGP acquisition during Q4. Now, I would like to provide some more color on the guidance Jonathan provided for fiscal 2022. As he said, we are initially providing guidance for revenue growth of 25% to 30% for the year. Due to all of the new initiatives and future releases, seasonality, which usually pick in our second fiscal quarter, may not be typical this year and internally we are monitoring sequential revenue growth each quarter. As we get into the year and have better visibility into the impact of our new initiative, we expect to provide updates as appropriate. Despite the increased level of investment, we currently believe that we should continue to report operating margin of at least 40% for the year. For modeling purpose, we expect to be a taxpayer this year at an expected rate of 21% as we use all of our NIL in fiscal 2021. I would also suggest using 15 to 15.4 million shares for calculating diluted EPS. Given the increases in the logical item, most significantly the tax rate, we expect this to be a drag on our EPS growth in fiscal 2022. However, as Jonathan stated, we anticipate continuing net income growth with strong cash flow and EBITDA growth. For EBITDA, we are targeting a growth rate that is slightly higher than our revenue guidance. Thank you for listening to our four-quarter earning call, and I hope that each of you remain safe. I look forward to speaking with you again on the next call. Operator, back to you for Q&A.

Thank you. We will now begin the question and answer session. To ask a question, you may press star then 1 on your touchtone phone. If using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star then 2. At this time, we will pause momentarily to assemble our roster. Thank you. Our first question today is coming from Alan Klee at Maxim Group. Your line is live. You may begin.

Good afternoon. Great results. One area that stands out to me is Edge Premium, where it looks like your efforts have, you know, you showed good traction with gross transactional value. Can you talk a little about kind of what you would attribute that to and how you think about what you're going to do going forward that should hopefully continue this.

Hi, Alan. Thanks so much for the compliment and the great question. So as you recall, in 2020 and early 2021, we had a major overhaul of our content management system, we also had mentioned that we were doing optimizations in terms of what the page layout looked like. And that has been certainly a contributor in that growth. The net result of the overhaul of the content management system is one which allows for us to co-mingle both premium content together with premium content, making it more available and prominent to users across the board. And the work on the user interface is ongoing. So those are certainly two ingredients that we've been using in order to drive that growth. In terms of our future efforts, there is going to continue to be optimizations that we undertake. And we also, as we've mentioned in previous calls, have a dedicated product manager that is now focusing on this area. We're going to be launching our NFT product in Zedge Premium as well. And our hope is that the combined efforts of improving the product, making it more visible, having artists promote their wares as well as also bringing in potentially new content forms will all contribute to driving that part of the business. And I'll close by saying that one of the goals that we have as well is to increase the artist community that participates in Zed Freemium today. So more high quality artists, is something that we have on our radar screen. And our ability to avail that content to users, whether it be through search and discovery improvements that we have made and continue to invest in, will also be a part of driving growth in that part of the business.

Thank you. On the subscription side, a couple of things. Good year-over-year growth. It's slowing down sequentially. Talk a little about the actions you're looking to do to grow that. And is there a way to think about with Google changing their policy to move to 15% take in the first year from 30% starting January 1st, potentially how meaningful that could help you guys?

Sure. So in terms of subscriptions, we've got several different things that we're focusing on. One is overall improving the value of subscription by potentially offering whether it be content or other value adds that we can add to the subscription bundle. We also are seriously looking at rolling out subscriptions on iOS. And we are looking at ways in which we can take advantage of NFTs in the subscription model. Although that is, you know, very, very early stage. I don't know if that will ultimately come to fruition, but nonetheless, something that we are looking at. In terms of the benefit of both Google and Apple lowering the subscription commission from 30% down to 15%, that can benefit us to the tune of, give or take, around $150,000. In the event that we roll subscription out on iOS, there's that potential there. And then on the Google platform, that can be an incremental $150,000 that flows down to the bottom line.

That's great.

Your area of focus on developed markets, which is a key area and a goal to grow that, could you talk a little about, and that slowed down in the last quarter, kind of what the areas of action are to try to increase developed market subscribers, or I mean monthly active users?

Sure. So as we've discussed in the past, we're expecting to roll out social features and community features before the end of the calendar year and then incrementally improve upon those social and community features. And our expectation is that that will result in engaging customers and drawing customers back. So features like follow me or you can follow a particular artist just by way of example are two features that we're going to begin to embed in the overall user experience. Coupled with that, we are investing in marketing automation and, you know, in a measured fashion, driving users into the app based upon sending them a push notification and tying that to specific needs or interests that they have. And also items which I guess more generally would be described as gamification of the app. So by way of example, if there's a new piece of content from a particular genre that you like or a particular style that you like, you would actually see a little, let's say, red dot on the app icon that sits on your phone. And our expectation is that that will translate into drawing users back into the app more regularly. So those are all actions that are very much focused on increasing engagement, and specifically, we are optimizing this for the Tier 1 markets accordingly. Separate and apart from that, we have started to invest in paid user acquisition campaigns, and those are solely focused on the Tier 1 markets. Our goal there is to, in a measured fashion, acquire users in these Tier 1 markets in a fashion where those users are ROI positive. And if we reach a threshold where, you know, we're unable to bring a user on for a profit margin, then we will, you know, trim back on that spend accordingly.

That's great.

So Emojipedia, how do you, now that you have it under your belt for a little bit, a couple months, not a couple months, a couple weeks, whatever, what's your impression now and your thoughts of how meaningful this could be to your company overall?

Sure. So still a little bit early to answer that question. And we're looking at several different possibilities with respect to product development and further enhancing what this property offers today. As I think you know, Emojipeda is likely the number one leader when it comes to anything and everything having to do with emojis. It is an ad supported business today. In early 2022, I believe that we will begin to overhaul the ad portion of the business and potentially explore other ways in which we can actually monetize the site. And at the same point in time, look for opportunities to expand the business across you know, the world of native mobile apps. Maybe that means embedding their content within the existing Zedge flagship app or actually at some point in time spinning out a separate standalone Emojipedia type app. Those are all options that we are looking into today. I want to reiterate that the beauty of this acquisition is that Emojipedia on a standalone basis just continuing to do what it currently does is accretive to us, has outstanding gross margins, which really align with our flagship business, and helps us in terms of increasing our monthly active user base to somewhere around 43 million monthly active users. And as you can imagine, Emojipedia has also got a very strong user base in developed markets. We also believe that there is opportunity to grow that business in emerging markets, potentially by localizing Emojipedia and offering it in different languages that will result in making it relevant to folks that are not English speakers accordingly, and that's a potential new growth trajectory as well.

Is there a way to cross-sell to Emojipedia and Zedge users to try to get them to engage in the other products?

Absolutely. I just want to let you know that we are looking at that. What we want to be pretty careful about is maintaining the experience and the expectation that the core user base has in Emojipedia. And as a result, we are proceeding deliberately and slowly and monitoring changes that we make so that we don't inadvertently cause users to become frustrated and potentially look elsewhere for emoji-related content. Having said all of that, no question of a doubt, we have had several conversations internally about how we can do that and when we should do that. And also, as I said, exploring other ways in which we can make the Emojipedia content viable beyond the world of web in native mobile apps, as well as potentially incremental monetization opportunities that can help further grow that business accordingly.

Thank you. Could you provide, for short, could you provide an update of your strategy for this coming fiscal year?

Sure. So let's move back in time, give or take around six months ago. We had brought in a new product manager to really take control of shorts. He spent and invested a fair amount of time in making sure that we have all the tools and plumbing in place that would help us in terms of optimizing the experience as well as understanding what users were doing and what user segments were engaging with the app accordingly. We also started to roll out, on a test basis, shortcuts, which are audio versions of these stories. And looking into fiscal year 2022, we expect to further expand that audio offering and look at ways in which we can either create podcast narratives or bring on influencers that will translate into driving users into the app, consuming the content, and giving them ubiquity so that they can either listen and or read. And we also are investing time in understanding better what are additional content channels or content genres that would resonate with various user segments accordingly. And finally, investing in paid user acquisition with the goal of seeing to it that we've got a positive return on ad spend. And I'm happy to say that with the modest budget that we have been investing in shorts for the last couple of months, we have been able to achieve that result. So all of those taken together are going to drive our investments in this app and in this overall content type for the foreseeable future. In the event that we come to a point where we see that return on ad spend is negative or that we cannot continue to engage users and improve monetization and engagement and so on and so forth, then we will update investors and sort of let them know what we want to do at that point in time. But for now, it continues to be an area of innovation and development for us. We believe that there is an increasing demand for having great storytelling platforms, and we want to be a part of that ecosystem, if you will. So this will continue to, you know, get resource and investment, you know, in the company.

That's great. A question on your, average monthly revenue per monthly active user. That's been very strong year over year, up 77% or so. But is there any way to think, I mean, is it reasonable to think that the current rate is probably a reasonable assumption going forward? Or is there any reason to think that there's opportunity for that rate to go up even higher?

Yeah, I think that I'm not able to provide you with a clear answer, but I can share with you that there are a couple of different forces that are playing in the business that could result in, you know, an improvement or potentially, you know, slow things down. On the improvement side, we continue to invest time and resource in optimizing the app and in seeing to it that we are committed to driving new users in and new users from tier one markets. If we are successful in achieving that goal, just by dint of the fact that users in well-developed markets monetize at a higher CPM than users in emerging markets, that could result in driving that number, that KPI, that key performance indicator up. At the same point in time, it's important to note that MoPub, who has been our mediation platform, that is the platform where All of our inventory, our inventory is available for sale. It was recently acquired by Applovin. Applovin may disable the MoPub mediation platform at some point in the future. And in the event that that happens, we will need to invest resource and see to it that we migrate to a new mediation platform. And there's always a risk. That's a major undertaking. There's always a risk that, you know, we'll hit some air pockets there. Obviously, each mediation platform has its own secret sauce that needs to be, so to speak, or needs to be learned in order to yield the greatest return accordingly. You know, those are just two potential areas that could help or potentially slow us down a little bit in terms of improving that rate.

That's great. Congratulations. Thank you. Thank you.

Thank you. Our next question today is coming from Brian Warner, a private investor. Your line is live. You may begin.

Hi, guys. Congratulations on a good year. I got a couple of qualifications and then a question or two, if I could. On the qualifications, did I hear correctly that for the year we should be thinking about a tax rate for reporting purposes of about 21%? And is that a fair assumption for cash taxes as well? And then another question, did I hear correctly that in December you're going to start to introduce some of the social features on the app? Just wanted to confirm that. And then you've got about $25 million and you spoke about potentially going into a couple of new products or different products and you also spoke about potential, you know, sort of an acquisition, I don't know if funnel is the right word, but I'm just wondering if you can give a little bit more color on sort of what would be on your acquisition wish list, including how large a deal you're more likely to make, you know, or give us a sense of what the range might look like if you could.

Hey, Brian, thanks so much for the comment. And what I'll do is I will take the social features and M&A question, and then I'll hand over to you, who can provide you with feedback on the tax-related question. So you are correct. What we have said is that we are going to begin to roll out social and community features in give or take December of this year, and those will continue to roll out on an iterative basis going forward. We also had mentioned that we are going to launch NFTs before the end of the calendar year. And we will launch with one-of-a-kind content to start with. And then in calendar 2022, we will begin to improve upon that by offering limited edition and potentially auctions and drop dates and a trading platform. All those features are ones that we are looking at closely based upon what we see in the use and consumption of NFPs that will drive where we invest and how we roll out and enhance that NFT offering. Turning to M&A for a second, you know, I I don't want to get into too much detail because we are trying to be smart about potentially how we put that money to work. And at the same point in time, we are looking at, I would say, generally speaking, opportunities that can help in growing either our existing business or would complement our existing business in a, you know, meaningful fashion. We've had some opportunities that, you know, we've had lengthy diligence underway and for one reason or another ultimately had, you know, walked away. And we're keeping our ears close to the ground in terms of, you know, properties and apps and assets that can either help us in terms of growing our customer base and revenue base and or ones which have a strategic value in terms of accelerating our growth accordingly.

Can I just make a quick follow-up before I forget? You had mentioned one of the benefits of overhauling your app is you're able to get, if I understood correctly, more sort of premium products in sort of the general ecosystem, so it has more exposure. And I guess I'm wondering whether that same benefit will accrue to you with the NFTs, if I understood correctly. correct?

Sure, I think, yeah, what you're saying definitely, you know, it definitely aligns with our thought process and the underlying or the foundation for having overhauled the content management system was precisely to avail content to users in a fashion which made it much more available and prevalent to them. And that is manifested across so many different ways in which users interact with the app, whether that means that they're just scrolling through, you know, the homepage, whether that's through, you know, search, whether that's through discovery and taking advantage of the benefits of, let's say, machine learning in order to serve up the right content. Our fundamental belief is that when a user enters the Zedge app, their first and most important goal is to see to it that they are being served the content which is relevant to them. If that is content which is free content or if that's content which is premium content, if it's relevant, we think that that will serve us a great advantage in terms of ultimately driving revenue from that customer. And with that in mind, that has helped in terms of our expansion of GTV and our hope and expectation is that as we roll out NFTs, that that will also contribute to the purchase of the NFTs in our platform.

Yi, do you want to handle the tax question? Yes, I'll be happy to, Ryan. So for fiscal 2021, we expect to use up our federal NIR carry forward, which is about 5.6 million. So going to fiscal 2022, We, you know, for budgeting purpose, we use 21% tax rate, which would be also a cash pay, would be obviously making quality payment, depending on how profitable the outlook is. And in terms of state taxes, we still have NIL available in California, in New York, and Connecticut. So we don't expect to be a taxpayer on the state level. I hope that answers your question.

Yeah, that does, exactly. Thank you so much.

Thank you.

And we'll be in touch.

Thank you, Brian.

Thank you. Our next question today is coming from William Vaughn at Regent Atlantic Capital. Your line is live. You may begin.

Hey, guys. Congratulations on the good quarter. My question relates to Zedge Premium. And you mentioned that as a non-essential app, there's a lot of churn. Do you expect that churn to continue on the same rate being a non-essential app? Or do you think over time as the community grows and the fly will expand that that churn will eventually get lower? And what are some ways and initiatives that you think you'd be able to achieve that?

Sure. William, thanks so much for the comments. Let's just go back to what we said. What we had said is correct. If you take Zedge and compare it to a Waze or to a Netflix, by way of example, we're sort of classifying those as you got to have those apps on your phone. If you drive, everyone uses Waze or some sort of mapping app. If you're consuming movies, chances are, you know, you're a Netflix subscriber. So it's, you know, in contrast to that, we mean non-essential. But with respect to churn, what we had said was in our paid subscription business, we're seeing what we believe to be rather healthy renewal rates in, you know, first and second year renewals, even though we are, quote unquote, a non-essential app. And I would say that in terms of the broader question that you had, our investment in things like social and community features are specifically geared towards improving engagement and driving users back into the app on a more regular basis and engaging with the content that they find appealing and of interest to them. So that is no question of a doubt an area of focus for us. It's one that we've been investing resource into for a while. And, you know, I won't say the finishing line is near, but the starting line of being able to roll those features out is, you know, going to take place in calendar year 2021. And we will continue to invest in that on an iterative basis, rolling out enhancements and other features within that set of opportunities on an ongoing basis. The ones that are working, we will double down on. The ones that aren't working, we'll have to see, hey, why isn't it working? Is it because we have not rolled it out in the best possible way or is there some other factor in there that we need to be sensitive to?

Thank you for the clarification on the renewal rates. That's good color. I'll follow up. What do you think are the main drivers that are bringing artists and creators to the Zedge Premium Act? What are the main ways of adding value and what are ways that you're thinking of adding more value to get more creators into that ecosystem?

Sure. So first of all, Zedge Premium is not an app. Zedge Premium is a marketplace that is embedded into our existing Zedge ringtone and wallpaper app or Zedge wallpaper app on iOS. And what we have been, I would say, religious about from day one is seeing to it that we have built a marketplace by artists that is geared to artists. We want to make sure that artists understand and it's very intuitive to them what they are capable of doing within Zedge. Artists are attracted to our platform because they know they have access to 35, give or take 35 million monthly active users that can find their art and can then make a decision as to whether or not they want to purchase that art. And in addition to that, artists are making money off of that. So you can imagine that, you know, there's a nature photographer that is, doing this in order to enhance their income or a very fair platform, and they have the potential of generating revenue from their art form accordingly. Separate and apart from that, as many of you know, in the past, we've had relationships with mega artists, whether they be musicians or Hollywood studios and the like. And again, the least common denominator there is having access to a massive customer base that is interested in the sort of content that they are offering. And this is another consumption platform. Clearly from the mega artists, the ability to in access to a customer that may choose to, um, take a wallpaper or a ringtone and put that on their home screen or on their lock screen is a huge opportunity, uh, because, uh, it reinforces that artist's brand. Um, you know, maybe a hundred times a day if it's the home screen or every time the phone rings, it's, it's a ringtone accordingly. Uh, and, um, that is not something that many other platforms have the ability of delivering and makes Zedge stand out and attractive for, you know, those mega brands accordingly.

Okay. Awesome. Thanks. And one last question. You gave commentary on fiscal 22 for revenue growth of 25 to 30%. Do you want to get a little bit more color on on the assumptions there. You mentioned coming off of, you know, really tough base in the last year. Is that being conservative in terms of revenue growth based on what you already have sort of in the app and in the platform? Or how much of, you know, your new strategic growth initiatives and different things like social pieces on the app are factored into that?

Sure. So that number really includes you know, an analysis from what we believe we know across any and all aspects of the business today. And, you know, time will tell if we've been, you know, too conservative or if we've been too aggressive in proving those numbers out. But I can say that the overall, you know, budgeting process is one which is very thorough. We get all of our product managers involved and, you know, they go through several iterations providing their assumptions. Those assumptions are vetted. And then we also need to see to it that those assumptions align with resource investments so that, you know, if a product manager expects to roll out a particular feature set in a particular period of time, and that will impact we want to make sure that that aligns with what our resource availability allows for and that we have accounted for those resources and contingencies accordingly.

Awesome. Thanks for answering my questions. Congrats once again on the great quarter.

Really appreciate it. Thank you. Thank you. This concludes our question and answer session and conference call.