speaker
Stuart Ford
Head of Investor Relations

Good morning, everyone, and welcome to IHG's conference call for the 2023 half-year results. So I'm Stuart Ford, Head of Investor Relations at IHG, and I'm joined this morning by Ellie Malouf, our Group Chief Executive, and Michael Glover, our Chief Financial Officer. Just to remind listeners on the call that in discussions today, a company may make certain forward-looking statements as defined under U.S. law. Do please refer to this morning's announcement and the company's SEC filings the factors that could lead actual results to differ materially from those expressed in or implied by any such forward-looking statements. For those analysts or institutional investors who are listening via our website, can I remind you that in order to ask questions, you will need to dial in using the details on page two of this morning's R&S release. The release, together with the accompanying presentation and the usual supplementary data pack, can be downloaded from the results and presentation sessions under the Investors tab on isgplc.com.

speaker
Ellie Malouf
Group Chief Executive

...business for the past eight years. I'm honored to take over as Group CEO and excited to look ahead with our talented teams and owners to an important next chapter of growth for ISG. In a moment, Michael will talk you through our financials for the half. But first, let me share some key highlights. We had a strong first half across our financial results, hotel openings and signings, which were all significantly above last year. Trading continues to be very healthy. Refbar improved year-on-year across all our markets and has now exceeded 2019 pre-pandemic peaks for four consecutive quarters. H1 global Refbar was up 24% year-on-year and up 8.7% versus 2019. Q2, Refbar was up 17% year-on-year and up 9.9% versus 2019. Looking at system size, our gross growth was 6.3%, and net growth was 4.8%. We opened 108 hotels, 40% more rooms than H1 last year, and we signed 239 hotels. That's 11% more rooms than last year. We continue to successfully capture conversion opportunities, which represented around 40% of signings and openings. And our pipeline increased 3% year-on-year, to more than 286,000 rooms, representing 31% of today's system size. With our fee margin expanding by 3.3 percentage points, this led to an operating profit of $479 million, up 27% year-on-year. We are confident in the strength and continued growth of our highly cash-generated business. Our current $750 million share buyback program, announced in February, was 47% complete, and we are pleased to declare an interim dividend 10% higher than 2022. In recent years, we have strengthened our enterprise platform through significant investments in our master brand, loyalty program, technology, and distribution channels. Our brand portfolio has expanded and diversified through organic launches and acquisitions of seven brands since 2017. We continue to invest in all our brands by optimizing and elevating the format, design, service, and quality, and by increasing their scale. We continually assess our brand portfolio for further growth opportunities that address clear long-term trends and sizable market demand from guests, loyalty members, and our owners. In line with that approach, we are very excited to announce today that we will be launching a new best-in-class mid-scale conversion brand with opportunity for considerable scale. I'll talk more about this later in the presentation. But first, let me hand over to Michael, who will take you through the details of our financial results for the half.

speaker
Michael Glover
Chief Financial Officer

Thank you, Ellie, and good morning, everyone. I'll start with our headline report, results from reportable segments. Revenue of $1 billion and operating profit of $479 million represented growth of 23%, and 27% against 2022, prospectively. Revenue from the fee business increased by 21% to $799 million, or by 24% on an underlying basis, which is at constant currency and excludes the small amount of liquidated damages received in the prior year. Operating profits from the fee business increased by 27% to $470 million, or by 30%, on an underlying basis. The margin, once again, made considerable progress, improving by 330 basis points to 58.8%. And I'll touch on this more later in the presentation. Adjusted interest decreased to $58 million. However, for the full year, we would still expect this increase to be between $130 and $140 million, which is the same as our previous indications. Our effective tax rate was 25%, down 3 percentage points from half-year 2022. We received around a 2 percentage point benefit from the one-off impact of legislation change in the Middle East during the half, which will subsequently lend out to a 1 percentage point benefit for the year as a whole. We therefore anticipate a full-year effective tax rate of around 26% rather than the 27% previously indicated. Taken all together, along with the 6% reduction in our share count as a result of the share buybacks, earnings per share increased by 50% to 182.7 cents. Overall, these results demonstrate strong financial performance in the first half of the year, with it being particularly pleasing to see progress ahead of 2019 levels across all of our headline metrics. Moving on to our REFAR performance by region. EMEA led up in demand with REFAR maintaining strong levels of outperformance versus 2019. Q2 REFAR was up 12% on 2019, while in Q1, which was up 11%. In EMEA, strong performances in the UK and continental Europe, and the continued recovery of markets such as Japan, Korea, and Vietnam meant that the exit rate of indexed Repar hit a new high, with June showing growth of 17% on 2019. Greater China continues its rapid recovery since COVID restrictions were relaxed at the end of 2022. Q2, Repar was down only 0.5% versus 2019, marking clear progress from Q1, when Repar was down 9.1%, and even further for improvement on Q4 2022 when rep part was down 42%. It's worth noting, however, that we would still expect greater China to experience rep part down in the middle single digits versus 2019 in the second half of the year, giving a lag of international inbound travel returning. On a year-on-year basis, greater China rep part will be up very strongly. Looking at the composition of U.S. revenue in more detail, it's clear there are positive readings across all demand drivers. Leisure remains buoyant, with elevated rates showing no sign of weakening. As you can see on the chart on the right-hand side, despite the exceptional performance seen in the first half of 2022, both room nights and ADR have improved further in 2023. Business demand has continued to strengthen. both in terms of occupancy and pricing. We mentioned at the start of the year that corporate rates had recently been renegotiated for the first time since the onset of the pandemic, and this was demonstrated in the half with ADR of 6% versus 2019, compared to tracking slightly down on pre-COVID levels a year ago. Growth, which has been the slowest demand driver to recover, continues to advance. and forward booking data suggest that there will be further progressive improvement to come. As we noted in today's statements, meetings and events bookings have been ahead of 2019 levels for six months now, and what's on the books is 36% ahead of 2019 levels for meetings and events globally. As I previously mentioned, we see further expansion of our fee margin, which is 58.8%, increased 330 basis points ahead of half-year 2022. This improvement was led by NMEAA and greater China regions, which saw margins increase significantly versus the first half of last year as trading performance continued to accelerate. The Americas region saw margins slightly dip down 90 basis points to 81.9%. As you will remember, we had previously signaled that costs would be added back to this part of the business to ensure full investment in order to achieve our future growth targets. And margins are still sustainably ahead of 2019 levels, and sustainably so. Further detail of the components of our revenue and our overheads and our operating profit. In terms of fee business overheads, for half the year. For the year as a whole, we'd expect around 10% increase The underlying inflation rate on our overhead is around 5%. On top of that, we have the integration costs for Averastar, and we have some further area to spend as we develop our systems and invest in opportunities like the launch of our new mid-scale conversion brand. Our efficient cost base and operating model enables investment for growth, as well as expecting a continuation of of operating leverage that should drive the same 100 to 150 basis points a year of margin expansion that ISG has delivered on prior decades. Turning to systems, in the first six months of 2023, we opened 21,000 rooms representing active in the system in the past, equivalent to a 1.5% removal rate year-on-year or a 0.8% rate year-to-date. Thinking together, net system-sized growth over the last 12 months is 4.8%. While year-to-date growth is a quarter to 1.5% at the half. Year-on-year net system-sized growth benefits we still remain confident of achieving consistent expectations of around 4% growth for the year. Quickly touching on development, over 34,000 rooms were signed in the half, an increase of 11% over the same period last year. In the Americas region, signings were up almost 16% compared to the first half of 2022, with a particularly strong second quarter. Strength of ISG's brands and enterprise system has meant that we have continued to develop the pipeline in spite of current challenges to commercial real estate financing. And as Ellie will talk about, we've had strong signings across our brands, and it was very pleasing to see our six luxury and lifestyle brands account for 26% of the signings as part of Turning now to capital expenditure, we spent gross CapEx of $113 million, and net CapEx was an outflow of $65 million after proceeds from disposal and system funds. Key money of $64 million was up from $35 million in 2022, and is indicative of our increased development activity back to pre-COVID levels, and also a mark of our growth in the luxury and lifestyle segment. Importantly, it's also a reflection of our discipline in only deploying funds where the returns justify the investment. Maintenance capex was $16 million, given our emphasis on investing in the long-term health and sustainability of our four-brand business infrastructure and systems to ensure they support our growth. Turning to the system funds. continue to benefit from depreciation levels exceeding capex, which follows the completion of our major investment in the global reservation system. Our median term capital expenditure guidance remains unchanged, at up to $350 million gross per annum. We expect our recyclable investments and system fund capital investments to net to zero over the median term, resulting in net capex of around $150 million Moving now to cash flow. During the hack, adjusted free cash flow saw an inflow of $277 million, nearly double the $142 million this time last year, demonstrating once again the highly cash generative nature of our business model. Within free cash flow with the usual seasonal working capital outflow, the $158 million outflow that you see here The first half of 2023 compared to the $103 million this time last year, and for the 22-year as a whole, this turned to become an inflow. Net cash outflow after the payment of dividends in our share buyback program was just under $300 million. Together with adverse foreign exchange movement, this meant that our closing net debt position increased by just over $400 million. Strategy for the uses of cash remains unchanged. After investing behind long-term growth, which remains our foremost priority, we look to sustainably grow the ordinary dividend. In this regard, we are pleased to announce the interim dividend will be 48.3 cents, representing 10% growth on last year's. In February, we announced a $750 million buyback program with the aim of resetting our leverage ratio to within the targeted 2.5 to 3 times. Having repurchased shares to the value of approximately $350 million during the half, leverage increased to 2.3 times, which also reflects our strong growth in profitability and continued highly efficient cash generation. As we look at the calendar 2023, the combination of ordinary dividends of around $250 million and the buyback program of $750 million are equivalent to over 8% of ISG's current market capitalization. We will continue to closely monitor and assess the quantum of capital terms. With that, let me now hand back to Ellie.

speaker
Ellie Malouf
Group Chief Executive

Well, thank you, Michael. We operate in a very attractive industry, benefiting from long-term structural growth drivers of expanding GDP, growing populations, rising middle class and wealth, and people's fundamental desire to travel and physically interact for both business and leisure. These structural drivers have led the industry's global revenue tagger to outpace global economic growth. Its attractive demand also supports hotel supply growth and healthy asset returns for hotel investors. Leading global hotel brand businesses, like ISG, continue their long-term trend of taking market share of both demand and supply. And this trend has accelerated in recent years. ISG has 4% of the global industry's open rooms, but we have over 10% of the pipeline. This puts us in a strong position to continue increasing our scale and capturing market share. Our well-invested portfolio of 18 brands forms a powerful network of 925,000 rooms across more than 6,200 hotels. We have geographic reach across more than 100 countries, and a full range of product segment diversification from mid-scale to upper luxury. Our pipeline of 286,000 rooms represents secured multi-year growth of over 30% today's system size. We have a well-proven ability to successfully drive long-term growth in both demand and supply, with REFPA and net system size categories over the prior decade, growing around the flow. Conjunction strategy, which has returned $15 billion to shareholders since 2003. most recently with our shift to rolling share buybacks. Critically, we have built a high barrier to entry global business through the investments we have made over many decades to grow our scale, strengthen our enterprise platform, and deliver a high-margin, high-earnings growth business. And all of this didn't change with the pandemic. ISG is a stronger and more resilient company today. There are short-term macro pressures, but you've seen and heard about the strength of demand. And while the current financing environment for commercial property puts some temporary constraint on new built hotel development, strong demand is increasing room rates in Red Park, also because new supply is lower. And we are confident that the underlying strong demand fundamentals will once again stimulate increased new development as they have in prior cycles. So, accordingly, we still expect progress in growing our net system size given the strength of ISG's enterprise platform and portfolio brand, and particularly, geographic reach and increasing ability to capture conversions. Now, let's turn to look at the progress we're making on our four strategic priorities. First, how are we developing our portfolio of loved and trusted brands? Our essentials and suites collection consists of mid-scale, upper mid-scale, and extended-stay brands. These represent around two-thirds of our system size and have always been and remain a core growth engine, representing close to 60% of our pipeline. In recent years, you've seen how ICOs evolved our brands in both these segments, and that continues today. Both our essentials and sweets collections have significant runway performance. Despite our scale in both segments, encompassing over 600 25,000 rooms across Morgan. You've been muted. To unmute yourself, press star. In fact, our Essentials portfolio has a further 25% growth already secured in the pipeline. And our Sweets collection has a further 45%. And Holiday Inn and Holiday Inn Express delivered over a third of our signings and a quarter of our openings in the first half. Holiday Inn Express extended its market-leading scale with 38 openings and 77 signings. Express has now reached over 3,100 open hotels in 50 countries and a pipeline for a further 640, representing future system growth of 24%. and Holiday Inn opened seven hotels and signed 19. The brand now has close to 1,200 open hotels in 80 countries, with its pipeline equivalent to 20% of its current system size. Avid now has over 200 open and pipeline properties across the U.S., Mexico, and Canada. Their brand is delivering great guest satisfaction and strong revenue share, and a growing amount of asset transaction data is showing how hotel developers can capitalize on the strong return on investment of a new-build Abbott Hotel. And we've seen even more opportunities in this segment, so we will soon be launching a new best-in-class mid-scale conversion brand. The brand has considerable opportunity to build substantial scale. In the U.S. alone, the existing supply in the mid-scale space is over 700,000 rooms across 9,500 hotels, representing $14 billion in annual hotel revenues which is projected to grow by about 30% by 2030. Conversions continue to rise in importance globally and present an increasing share of system growth. In this last latest half year, conversions grew to represent around 40% of our signings and openings, reflecting the desire for more hotel owners to join ISG's enterprise platform. The mid-scale segment is currently characterized by unrenovated, lower-brand-strength products but with customers eager to travel and experience consistent quality stays. So it is a space ripe for share gain through the conversion to the brand we will be introducing. Our brand will target both existing branded and independent supply, which today is split roughly 70-30 in the U.S. We expect conversions to the new brand to cost around 25% less than the cost of a Holiday Inn Express conversion. The brand will attract a new segment of guests to ISG and to our One Rewards Loyalty Program and will provide them with a high-quality product and experience with a clear design intent and standards that consistently deliver on guest expectations. This compelling proposition will also attract new hotel owner groups to ISG who can then further grow with us. Owners will leverage the scale and skills of ISG's enterprise platform, including our distribution channels and loyalty program, to drive performance, increase efficiency, and earn superior returns at a lower capital cost to convert. More than 100 hotels have already expressed definitive interest in our new brand, with this representing over 80 different owners. We project the brand to reach an estate of over 500 hotels over the next 10 years and more than 1,000 hotels over the next 20 years, and that's just in the United States alone. I'd like to now touch on a few recent highlights from the suites collections. The strength and attractiveness of Fabric Suites and Canola Suites continues. We opened 12 properties in the half and signed 34 more. With nearly 700 hotels open and another 300 in their pipelines, their growth outlook remains very strong. Positioned between these two brands is our newest Atwell Suites brand. which has grown its pipeline to 35 properties and has a great runway for future growth. And the Holiday and Club Vacations timeshare company signed a portfolio conversion of four prominent beachfront resorts in Cancun, Mexico, to expand on its current 28 resorts. This marks the brand's first properties outside of the U.S., further broadening ICG's resort footprint and providing guests with increased choice in leisure destinations. Now, moving from our brands driving volume growth to our collection of luxury and lifestyle brands which are driving high-value growth. These brands accounted for 26% of our signings in the past. Luxury and lifestyle today represents 13% of our system, but is now 21% of our pipeline, around twice the size from five years earlier, demonstrating clear expansion of our state mix to higher chain scales with higher fees per key. Our luxury and lifestyle pipeline represents around 60% growth of the current system size of EMEA and Greater China. And for the Americas, it represents growth at nearly 30%. This means that at a group level, our luxury and lifestyle collection has almost 50% growth secured in the pipeline today, taking the total number of open and pipeline rooms to over 180,000 across more than 800 hotels. And we are still in the early stages of reaching the full growth potential of this exceptional brand collection. Now, briefly sharing some further highlights by brand, Six Senses and Regent are examples of IC success in accelerating the growth and internationalization of acquired brands. Six Senses has grown to 23 open properties and its pipeline of 39 companies. has more than doubled in size since acquisition. Intercontinental has grown to 215 properties across more than 60 countries, with a pipeline of 93 more, representing growth of 33% of its current system size. This brand with 75 plus years of heritage still has very impressive growth ahead. Vignette Collection, a luxury and lifestyle conversion brand, signed and opened its first hotel in the U.S. and has now secured 25 properties globally. This means it is well on track to deliver its ambition of securing more than 100 properties in 10 years. And Kempton signed a further nine properties, including its first in Saudi Arabia, a market with tremendous growth opportunity that is aspiring to welcome 100 million visitors annually. Kintan's global pipeline is now approaching 50 properties on top of the 75 currently open, representing future system growth of over 70%. Moving on to our next two strategic priorities, being customer-centric and digital advantage. It is now one year since our biggest transformation and investment in our loyalty program. I sure you want awards is a critical part of why our guests choose to stay with us and it's absolutely key to driving performance and future growth. The transformation in 2022 gave members more tailored experiences and more options to earn and redeem points across our breadth. For our owners, the program means higher volumes of more engaged and profitable guests to their hotels. There are over half of room nights coming from over 115 million loyalty members who are nine times more likely to book direct, and spend 20% more than non-members.

speaker
Operator
Conference Call Operator

Ladies and gentlemen, thank you for your questions.

speaker
Ellie Malouf
Group Chief Executive

And more than the first half, we're up by a remarkable 60% on last year. And reward nights, we're also up by more than 40% compared to 2019 levels. And with more than 1.7 million, milestone rewards have been chosen since launch. There is also strategic synergy between ICHE1 rewards and our credit card offers. The investments we have made in both have strengthened these important revenue-generating engines at B-Stream. The relaunched U.S. co-brand credit cards are proving highly attractive to customers, driving increased usage, loyalty, and net promoter scores. New accounts have increased more than 80% year-on-year and are more than double 2019 levels. U.S. cardholders represent an increasing proportion of reward night stays, and there is a strong double-digit growth in overall Kobe Bryant credit card spend both year-on-year and versus 2019. We have made significant investments over recent years to innovate our technology and distribution channels. Our cloud-based, industry-leading global reservation system now allows us to feature attribute upsell in over 5,000 hotels. This offer gets more options such as bigger rooms and better views. It therefore increases guest choice while generating maximum value for owners from selling the unique attributes of their room inventory. Our digital direct booking channels are seeing around a 1% revenue uplift from the upsell opportunities, and the value for upsell booking is averaging an additional $23 across the estate. We are continuing to beta test and grow a lot further attributes and opportunities to capture upsell. This same GRS platform and the changes we've implemented to booking flows are also generating cross-sell opportunities for non-room extras at a 2% conversion rate, leading to further incremental revenue for booking for add-ons such as SMB credits, lounge access, and other stay enhancements. And our new mobile app, launched just over a year ago, has seen the number of downloads, users, bookings, and revenue all increase by 40 to 50% on 2022 levels. iShe's direct digital channels have grown to contribute around one quarter of hotel revenue globally. And our mobile channels now account for more than half of all digital bookings. 80% of our most valuable guests are Diamond Status iShe One Rewards members Have the app and engage with it multiple times a week. And concluding with our fourth strategic priority, care. Our journey to tomorrow, 2030, responsible business plan is focused on five critical areas. Our people, communities, carbon and energy, waste and water. We are sustaining positive progress across all five pillars and today, I would like to highlight an investment which is supporting our growth to significantly reduce greenhouse gas emissions. We are pleased to be the first hotel company to provide owners with a community solar offering in the U.S., currently across the states of Illinois, Maine, and Maryland, with plans to expand to more states soon. This offering advances the development of clean energy, supports our owners to reduce their greenhouse gas emissions, lowers owner costs through the credits they receive on their electricity bills, and promotes the guests that their stay is powered by clean energy. The program also helps IG make progress towards our 2030 Journey to Tomorrow targets. So, in summary, we had a strong first half. We delivered a robust training performance with healthy demand across leisure, business, and groups. H1 global rep bar was up 24% on last year and up 8.7% versus pre-pandemic levels. Our net system size grew 4.8% with the opening of 21,000 rooms, 40% more than the first half last year. Our operating profit grew 27% year-on-year with our fee margin continuing to expand. And our model has once again shown its highly cash generative nature, supporting our capital allocation strategies. Our priorities remain to fund growth, investment, sustainably increase our ordinary dividend, and return additional surplus capital to shareholders through rolling share buybacks. We are pleased to declare a 10% increase in the interim dividend. And our current $750 million share buyback program, together with the ordinary dividend, means that in total, $1 billion of capital is being returned to shareholders in calendar 2023. equivalent to over 8% of our current market cap. Finally, we're very excited to soon launch a new mid-scale conversion brand with great growth potential. As I step back and reflect on these strong results, the strength of our business, and our incredibly talented teams, I'm excited for what lies ahead. We will be further articulating our strategic priorities at the full-year results stage as we build upon the next chapter of this great journey. And I'm confident in the strength of our enterprise platform and our attractive long-term growth outlook. And with that, Michael and I are happy to take your questions.

speaker
Operator
Conference Call Operator

Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad. If you would like to withdraw your question, please press star followed by two. When preparing to ask your question, please ensure your device is unmuted locally. Our first question today comes from Jamie Rowland with Morgan Stanley. Your line is open.

speaker
Jamie Rowland
Analyst at Morgan Stanley

Thanks, Morgan. I hope you can hear me okay. Three questions, please. First, just in terms of this is the first time you've both presented a set of results since the senior changes. Any sort of changes to strategy or anything you might be doing differently going forward? It doesn't sound like it, but just wondering what your thoughts are there. Secondly, no signs of a slowdown, but on the Americas, the charts are showing, you can see the rest parts are flatlined for six months now versus 19. And on our U.S. charts, on room nights, it looks like leisure and business and groups are all sequentially weaker in Q2. I'm just wondering, are you concerned about that? Do you think that's all displacement to international markets? And also, I do think the company's given your actual U.S. performance in Q2 to help us track it versus the market, so if you could touch on that as well. And then finally, your sort of views on net unit growth. It sounds like from that statement, you're sort of happy with that sort of 4% soft guidance number, but some of your U.S. tiers walk down their underlying numbers a little bit, and you're seeing a sort of higher conversion mix. You talked about some constraints. Any thoughts on the 4% for this year and what that might mean for next year as well? Thank you.

speaker
Ellie Malouf
Group Chief Executive

Thank you, Jamie. Look forward to seeing you in person later in the week. You know, since joining iSheen 2015 on executive committee, and then a few years later on the board, I've been integral to the development of our strategy, integral to its execution, not just in our largest market, but also on an enterprise level. We built a very strong foundation, an expanded, powerful brand portfolio, stronger enterprise systems through loyalty technology, commercial systems, and a global distribution really in the best, strongest, fastest-growing markets that have great domestic potential but also great outbound and inbound potential. So we're building on a very strong foundation. I did start July 1. We'll be very focused on sharpening execution, accelerating our growth, but also, you know, evolving because this is a dynamic industry. It's a great, wonderful dynamic industry with strong, you know, secular tailwind growth, structural growth, benefits, but you have to evolve over time. You know, when I joined the company in 2015, I think we had 10 brands. Today, 18, and we're announcing 19 is coming along. So part of our strategy is to evolve our strategy and stay relevant to our guests, relevant to our owners, relevant to our local markets. So as we go forward, things will evolve, just like we announced today with our new mid-scale conversion brand, and we'll keep everybody updated on it.

speaker
Michael Glover
Chief Financial Officer

Thanks. Let me maybe address the U.S. performance or America's performance question. Of course, I think if you look in the FDA, it's on page 17 of the FDA. But in terms of red card performance of the U.S. versus Q2 versus 23 was at 4.4%. That follows a Q1 that was at 14.8%. But as we mentioned in the Q1 announcement, we were lapsing some COVID periods, and we expected that to get covered. To give you an idea of what that looks like, against 2019, Q1 2023 versus 2019 was at 10 percentage points versus Q2 at 10.6 points versus 2019. So overall, and as we look at the overall industry in the U.S., it still remains strong and feel comfortable with kind of how it's going to progress in the future. We see strong strong unemployment numbers and improving consumer sentiment. So we feel like that's a good tailwind for us as we move forward into the fourth quarter and third quarter. In terms of system growth, yes, we are comfortable with the 4%. As we talked about, we've done 4.8% year over year. And in the first quarter, we were at 0.4 and at 1.5 year to date. So we feel comfortable with the projections and the guidance that we gave of 4%, of around 4%.

speaker
Jamie Rowland
Analyst at Morgan Stanley

And any early thoughts on next year, that 4% accelerate or decelerate, do you think?

speaker
Ellie Malouf
Group Chief Executive

Look, I think we're pleased with the progress we're making across the full enterprise. I think we had strong signings, strong signings in the first half of the year. That builds good momentum. Our new brand launch will be also created to our growth. Our markets are still recovering very well. So we're confident in our ability to continue to grow our system at competitive rates.

speaker
Leo Carrington
Analyst at Citi

Thank you very much.

speaker
Operator
Conference Call Operator

You too. We now turn to Vicki Stern with Barclays. Your line is open.

speaker
Vicki Stern
Analyst at Barclays

Yeah, morning. So first we want to turn to China. So you mentioned there that you're expecting a slightly softer back half trend with that lack of international travel. Questions just sort of firstly on the nearer term outlook for demand, generally what you're seeing on the ground from a domestic standpoint and also the sort of unit growth pace of recovery that you're seeing. But just stepping back from that, your longer-term perspective now on China, obviously that's been your sort of key second leg. As you look forward to the medium term, you're thinking that's just as attractive an opportunity for you, given the developments there in the last few years. Second one, I think you talked when you were doing the Abiristar deal about looking at other similar sorts of deals like that, just sort of wondering on progress there, if that's something you're still expecting there. And then finally, on the U.S. development backdrop, just sort of what you're seeing on the ground now, because there's been a lot of chat, ground sort of slower development on openings and issues with the higher interest rates and so on. It doesn't sound as if that's sort of materializing in terms of any weakness, incremental weakness in your signings pace and your openings. But, yeah, a bit of color as to what you're really seeing and expecting. And with that, if you can give any sense on the under-construction percentage of your pipeline, please.

speaker
Ellie Malouf
Group Chief Executive

Well, thank you, Vicky. So look, in China, we've been there for over 40 years. We have over 550 hotels open, another nearly 600 in the pipeline. If you just look at the long term, you know, the penetration of hotel rooms per capita, the penetration of travel in China is just a fraction of what it is in more developed markets like Europe and the U.S. So there is really multiples of business potential of opportunity. You know, we've been there over 40 years. We take a long-term view. We think it's going to be great long-term potential for us. So our outlook is unchanged and very positive. I mean, the short-term domestic travel has actually recovered very well. If you look at our business in China, it had slightly exceeded 2019 in domestic business. Clearly, the air capacity constraints, inbound and outbound, are out of our control. They're recovering. It's a matter for airlines and aircraft manufacturers that to resolve, but there's actually a lot of optimism on that. You might have noted at the Paris Air Show, you know, there were just record orders for aircraft. So, you know, you have airlines and aircraft manufacturers very positive about the global outlook for international travel. That's why they're ordering billions of dollars of aircraft. And so, we think that the long-term outlook, yes, still has to recover to that international inbound and outbound capacity, but that's going to develop over time, and we're optimistic about that. So partnerships, yeah, we're very pleased to have entered into this long-term exclusive partnership with Averisar, making very good progress on hotel openings, on bringing benefits to our loyalty members who can now stay and earn benefits and earn points there, moving ahead successfully on integration of our channels and of our joint technology. And look, at the same time that we're doing this, actually building an enterprise platform that is compatible for other partnerships, And as those develop, we'll be pleased to update you and others on. U.S. development was your third question. So, look, it's public knowledge that the pipeline of construction, you know, the industry's pipeline of what was under construction in the United States coming through the pandemic, coming out of the pandemic slowed down. Those are, you know, public statistics. Then we had interest rates increase and inflation and supply chain issues. We see a lot of that starting to resolve. Supply chain issues are mostly in the rear view mirror. You know, more expert people would comment on interest rates, but it seems that general consensus is we're closer to the end of interest rate increases. Not sure exactly when, but we're closer to the end than the middle of the beginning. And inflation statistics continue up until now to moderate. So that seems to be a little more of a constructive environment. And I think that that is sensed by our owners who are increasing signings and showing confidence in building and opening ICH hotels. So we think the trajectory is going in the right direction.

speaker
Michael Glover
Chief Financial Officer

I think I would add there, Ellie, as well, is that conversions have picked up, and that's really supporting our development activity and the system growth. We mentioned in the scripts that 40% of our openings and signings were conversion brands. And we're launching a new brand to further support that with our new mid-scale conversion brand. We're really excited about what that brings. It creates a great opportunity for owners at a lower price point to get into and take advantage of our leading systems and technology and tools and enterprise delivery. So we're really excited about what that can bring and help support that as the construction environment continues and lending environment continues to get better over time.

speaker
Ellie Malouf
Group Chief Executive

I mean... Keep in mind that, yes, the industry in the U.S. is projected to have low supply growth. I think SDR last said half a percent, which, frankly, when you include sort of exits from obsolescence, is basically not much. On the other hand, that is very supportive of continued to rep our growth through rate growth, which we've experienced, and we think that there's more there because, really, in real terms, rate has only kept up with inflation. In fact, only this year caught up with inflation. That rate growth and rate part growth fuels solid hotel cash flow performance, which then encourages owners to finance new hotels, which encourages lenders that they recover from, you know, the turbulence this year and the higher interest rates to then finance hotel growth. So that cycle, we're confident, will restart because hotels are performing well, and actually the lower supply today will encourage future supply growth.

speaker
Michael Glover
Chief Financial Officer

And just to finalize that question, we have about 40% of our pipeline under construction.

speaker
Vicki Stern
Analyst at Barclays

Thank you very much. Thanks very much.

speaker
Operator
Conference Call Operator

Our next question comes from Gina Mystery with Jefferies. Your line is open.

speaker
Gina Mystery
Analyst at Jefferies

Hi, thanks very much for taking my questions. If we could go back to net unit growth again for 2024, it looks like consensus is on 4% growth. Now, I appreciate you don't want to give guidance for next year, but how has your confidence changed in hitting consensus of 4% growth? How has it changed over the last three months? And then secondly, around share buybacks, I see that your net debt to EBITDA is at the midpoint of the two and a half to three times leverage range. Do you see any scope for upside there, given that it appears trading is still strong and there's still scope for you to move to the upper end of your net debt to EBITDA range? And then lastly, I just wondered about your outlook. on the U.S. business. Thank you very much for putting in commentary around FTR recoveries over the next two years. It feels like next year we should see the first year of normalized growth for the U.S. How do you expect the market to grow next year? Is it a low single-digit type of growth in terms of first pass for next year? Anything you can give there would be very helpful. Thank you.

speaker
Ellie Malouf
Group Chief Executive

Okay. I'll take your first and last question, and Michael will talk to you about the balance sheet and capital returns. We have not provided guidance for next year, nor do we expect to, on that unit growth. We're confident, as Michael said, about the progress we're making this year around the expectations that are out there. We're pleased with the progress of our signings on our pipeline, maintaining 40% of our construction. We're very pleased with the progress we're making in conversions. which have a higher visibility, quicker execution of conversion from pipeline to open. So we think things are going in the right direction. We're optimistic that we're able, with our portfolio, with our strong enterprise, and with the progress we're making with owners, to continue to achieve competitive rates of growth. On the U.S. market, I mean, we are – we know and see, just like you do, the industry forecast for next year. I mean, forecasting is – is not a pure science. It has a lot of art to it. But we don't see, I think as Michael said earlier, we're not feeling any softening in demand in any of the segments that we operate. So on the leisure side, it's been very strong, continue to be strong. We think there's been some structural changes in how people are traveling for leisure. They're staying longer because they're mixing in work. So Thursday used to be checkout day. Thursday now is checking day And that's extending the week for us, which is actually healthy for our hotels. And so there may be some fewer air trips, but people are staying longer. We're getting the same or more room nights out of it. On the business side, you know, globally, we got back to 2019 in terms of business revenue, a little more on rate, a little less on occupancy. But I think we're only 4% down on occupancy. So there's still some room to come back on business travel and groups and meetings. I mean, yes, from a consume point of view, we're still behind 2019 because there's a long lead of booking for consumption. But, you know, our bookings, as I think Michael shared, are 36% ahead year to date from 2019, which is very healthy. The whole industry is seeing strong groups and meetings as people realize that virtual doesn't quite cut it for groups and for entertainment and for recognition and for product launches, et cetera. In fact, I was in – Las Vegas a couple weeks ago at a 5,000-person conference speaking. And everybody I talked to among the leaders of the major, you know, hospitality firms in Vegas just said they're having record years. So groups and meetings still have a long potential. That doesn't yet include the benefit we should see as more international inbound returns. China reopens its international outbound. So there are some structural, you know, benefits that can still come, even as the comps, as you correctly state, the comps, of course, get more difficult. We're not, you know, surging past the pandemic anymore, but we're more normal growth and normal growth environment. We're confident in taking share and growing our business. Michael, over to you on your first question.

speaker
Michael Glover
Chief Financial Officer

Thank you. And, you know, on share buybacks, if we look at what we're doing this year, we're looking at, you know, returning greater than 8% of our share capital to shareholders. So we feel like we're in a great position right there. Obviously, we're very comfortable sitting in the two and a half to three times net that EB doll. And we are also being more overt about the fact that our model is highly cash generative, and we will be looking at doing rolling share buybacks going forward. Obviously, it's a decision for the board, and the board will continue to evaluate that as we move forward.

speaker
Gina Mystery
Analyst at Jefferies

Thank you. If I could just follow up on that unit growth. It sounds like sentiment might have trust and things are moving in the right direction. Do you expect to gain share or, in fact, in the data that you're seeing, are you gaining share of the pipeline at the pace that you expected?

speaker
Ellie Malouf
Group Chief Executive

We've been constantly gaining share globally from independents and other competitors. It's visible. 4% of open hotels, 10% of... a pipeline so embedded already we have a share of gain before we even sign more hotels and I think take share further in the market. So that's not just the United States but that's really globally across all of our major markets.

speaker
Gina Mystery
Analyst at Jefferies

Excellent. Thanks very much.

speaker
Operator
Conference Call Operator

Our next question comes from Jared Castle with UPS. Your line is open.

speaker
Jared Castle
Analyst at UPS

Thank you and good morning everyone. I don't know how much you can say, but just your new conversion brand. I'm just interested in any thoughts in terms of how you think it's going to be better positioned or at least compete with other new conversion brands like Hilton Spark. Is it going to be on cost or kind of the type of product or distribution or everything? So it's any color you can give now. I know it's early stages, but that would be interesting. Just interested in any of your thoughts, you know, the fee margin, you know, I guess mathematically should keep going up. Is there any kind of, I guess, cap on where you think it could get to? I mean, obviously materially above 2019 levels, but just any thoughts, you know, if you think there is like a route to that. And then secondly, or thirdly, I guess, something you don't spend too much time on, but just interested on any thoughts on IHG residences, you know, how you see the development of those. Thanks.

speaker
Ellie Malouf
Group Chief Executive

Let me take your first and third one, then Michael will talk to you about fee margin. Look, we're very excited about the soon-to-be-announced launch of our new mid-scale conversion plan. It's a very big market. over 700,000 rooms, over 9,500 hotels. And we've just heard from guests that they want a more trusted brand, an ICU brand in the space. And we've heard from owners that they would like to be part of the ICU system while maintaining, you know, a lot of the elements of their current product, which may be in very good condition, very new, but needs to have the trust and strength of an ICU system. So that's why we're targeting the space. It's really different than what we already offer in our portfolio. It doesn't really overlap much with what we have, which is kind of the philosophy we have in all of our band launches. We look for distinct spaces that are creative, that have great growth potential, where guests want to stay and owners want to invest. We've heard loudly from our owners and our guests about it. We already have 100 owners with definitive interests, and we think it's going to be an incremental growth driver for ISG. On residences, yes, we absolutely feel like we have an opportunity in residences, especially now that we've really broadened our luxury lifestyle portfolio with Six Senses, with Regent, with Vignette, and even Kempton and Intercontinental are getting interest for residences. But I think over half of our Six Senses deals in the pipeline have a residences aspect attached to them. Regent, many of our Regent properties in the pipeline have residences project attached to them. And, you know, that just shows you the strength of our portfolio, the additions we've made that take us into then new fields of profitable feed growth.

speaker
Michael Glover
Chief Financial Officer

Yeah, and in terms of margin, you know, I don't think we see a cap on that right now. We have a really strong model in which we say we're going to grow 100 to 150 basis points of margin every year. We've got a lot of room in EMEAA and Greater China as they move to a more franchise model over time. You can see kind of what that does for the Americas. So I think certainly – in the short and midterm, you know, we feel very, and even, you know, kind of longer term, we feel great at delivering that 100 to 150 basis points of margin expansion and continuing to invest in the business as part of that.

speaker
Jared Castle
Analyst at UPS

Great. Thanks very much.

speaker
Operator
Conference Call Operator

We now turn to Richard Clark with Bernstein. The line is open.

speaker
Richard Clark
Analyst at Bernstein

Hi, good morning. Thanks for taking my questions. A couple of questions on China, if I may. First of all, you said REVPAR is still a bit below 2019. I think we've had Marriott and Hyatt say their REVPAR has recovered above 2019. I would have thought you'd have a higher domestic news. So just anything that's, you know, separating you from those and a bit more new builds in your chain scales. On the other side, your margin in China has recovered a lot. You know, it rose probably the beat at the half year. Anything one-off in that or is that exit the pandemic as a 60% plus fee margin business? Is that just growing faster? And then maybe just one on Holiday Inn. It looks like Crowne Plaza back to decent growth now, adding some hotels. But another 27 Holiday Inns have left the system quarter on quarter. Is that still you taking those out of the system or are these the owners exiting? And, you know, is there any sign that Holiday Inn is beginning to bottom out and kind of extract on unit growth?

speaker
Michael Glover
Chief Financial Officer

Yeah, so Richard, thank you. Let me first start with the question on China. I think as you think about China and how the recovery has happened, certainly in the first half of 2023, you've seen really strong growth in your Tier 4 markets, particularly resort locations. As you know, we're highly distributed across Tier 1, Tier 2, and Tier 3, certainly as we move into a more franchise model with Holiday Inn Express. and some of those markets as you go into the Tier 3 and 4 having to cover certainly to the level that we saw in the Tier 4 and resort locations. So overall, we're very pleased with our performance, and we see, you know, very strong growth year over year and continued growth moving forward.

speaker
Ellie Malouf
Group Chief Executive

Okay. I think you had a question about – Holiday Inn. Before Holiday Inn, another question, Richard, right?

speaker
Richard Clark
Analyst at Bernstein

Yeah, so you've seen another 27 Holiday Inns, I think, quarter on quarter.

speaker
Ellie Malouf
Group Chief Executive

Yeah, look, we're very pleased with the progress we're making with both Grand Plaza and Holiday Inn. We're signing more hotels, opening up really great, either fully renovated or new builds in both brands. Now, the exits from half-year to sometimes in the quarters can be lumpy across the year, but we're confident that we're on the right track to deliver a stronger estate, growing estate, and a higher quality estate, and one that over the long term will have structurally lower exits.

speaker
Richard Clark
Analyst at Bernstein

And then just a question on the China fee margin that has jumped up. Is there anything one-off in that, or are we now at 60% margin business in China?

speaker
Michael Glover
Chief Financial Officer

No, there's nothing one-off in that, Richard. We would expect, again, as we move to franchise in China and as over time, as Rupp Park continues to grow and the middle class grows, as demand grows within the region, we would see that continue to grow. Wonderful. Thank you.

speaker
Operator
Conference Call Operator

We now send to Leah Carrington with Citi. Your line is open.

speaker
Unknown
Participant

Hello? Hello?

speaker
Operator
Conference Call Operator

Leo, your line is now open. We move on to Jeff Farmer's Diary with BNP Paribas. Your line is open.

speaker
Jeff Farmer
Analyst at BNP Paribas

Hi, morning, everyone. Jeff, one for me, please, searching back on openings. How much are your expected revenues? 4% net openings this year will be from the known Iberostar additions, because obviously the big additions as Q4 last year will not be in the 12 months figure. But if I remember correctly, you're still bringing in some additional Iberostar properties this year. So what's 4% X Iberostar, please, if you've got that number?

speaker
Ellie Malouf
Group Chief Executive

Well, I think we brought in so far 10 this year. 10 properties at 3,700 rooms. And there are another 17 that were not owned by Veristar, where we're in conversation with the owners to convert to the ICU system. The conversations are going very well. It was part of our plan along. We're on track to get there. So I think we're, you know, I... don't have for you what exactly the percentage of that 4% it would be, but we can get back to you that. But it's, we've opened 10 and it's another 27, sorry, I said 17. If we open 10, it's another 27 that we expect to open for the year.

speaker
Michael Glover
Chief Financial Officer

Year-to-date at 4.8%, where if you take out at Veristar out of that, we're 3% growth ex-Veristar year-to-date.

speaker
Jeff Farmer
Analyst at BNP Paribas

Yeah, that's very severe because over the last 12 months, that's a very severe adjustment because there's a really big group of them that joined in Q4 that's still in that number. So 4% for the full year, I'm not going to be adjusting by 1.8 points to get to an X. Our birth chart number is going to be a little bit less than that, but it's still going to be part of the 4%.

speaker
Michael Glover
Chief Financial Officer

Yeah, it will depend on how many of the additional hotels come in. As we said, we've got 10 in the number this year and 3,700 rooms, and it'll just depend on the negotiation and work with the AviraStar teams on the next ones that come in and how many of those come in.

speaker
Operator
Conference Call Operator

Okay.

speaker
Michael Glover
Chief Financial Officer

Super.

speaker
Operator
Conference Call Operator

Thank you very much. Our next question comes from Tim Barrett with Nunes. Your line is open.

speaker
Tim Barrett
Analyst at Numis

Hi, morning both of you. I have just two things left on coming back to the topic of leisure demand, if that's okay. You've alluded to the fact that there was some lumpiness in quite big vacation markets. I wondered how that looks in Q3 and what you'd expect in terms of the next few months. And then secondly, longer term, you mentioned some really interesting things about how people travel. I guess that's occupancy neutral, but can you say what impact you would expect on rate as people change their behavior? Thanks very much.

speaker
Ellie Malouf
Group Chief Executive

Okay. You know, I think, you know, on the lumpiness, in general, we're so broadly distributed across so many markets, so many countries, and so many segments. Yes, we're, you know, pleased to be in many resorts and more coming, but That's really not, you know, the biggest part of our business. We're all over the domestic markets where we're big. In the United States, we're, you know, all 50 states and across the whole patch. Same thing in China, we're a big domestic player. So we're not really a concentrated resort or urban player. We're across those and many other places. So it would be unusual, although it can happen there, where one particular market can make a difference to our, you know, group results. It's just we're not as concentrated as, say, some other operators or real estate investment trusts or players of that nature. Second, in terms of leisure, yes, there's been, we think, a structural change in how people are experiencing leisure. First of all, they want to experience more of it. They're going to more places. They're willing to prioritize travel spend versus other spending. We've seen some other sectors not, you know, recover as quickly as ours has. We don't think it has an adverse effect on rate. We've seen rate just, you know, increase rapidly, although we think there's more headroom because on an inflation-adjusted basis, we're just reaching, you know, parity with inflation. So we don't think, you know, we've overextended that. We think there's more room. And I think the fact that people may be staying longer on their trips is not a driver of, you know, adverse rate reaction at all. So we think we have tailwinds both in total stays and in rates ahead of us.

speaker
Tim Barrett
Analyst at Numis

That's really helpful. Thanks a lot.

speaker
Operator
Conference Call Operator

Our next question comes from Leo Carrington with City. Your line is open.

speaker
Leo Carrington
Analyst at Citi

Good morning.

speaker
Operator
Conference Call Operator

Can you hear me?

speaker
Leo Carrington
Analyst at Citi

Yeah, we can, Leo. Thank you, Ellie. Thanks, Michael. Three questions, please. In terms of the new mid-scale brand and how this fits into your existing conversion activity. You referenced the conversion costs versus Holden Express. Does that imply you're targeting owners who might be currently considering a Holden Express conversion or would that just give us an indication of the costs? And on this brand, maybe you will, but... why didn't it make sense to just launch it now as an Avid derivative? What will step apart from Avid aside from the conversion piece? And then secondly, just briefly on Iberostar openings, are the Q2 openings in line with what your expectations were for the start of the year? And in terms of the run rate and openings for the rest of the year, are the Q2 quarter openings a sort of central assumption for the rest of the year? And then lastly, just to follow up on margins, is there, in terms of thinking about the progression, is there an argument that the lower development activity might be flattering margins, that there's less sales activity or put differently, would you expect an acceleration in development at some point to weigh on margins? Thank you.

speaker
Ellie Malouf
Group Chief Executive

Arthur, why don't you take the margin question first?

speaker
Michael Glover
Chief Financial Officer

Okay. In terms of development activity weighing on margins, no, I wouldn't expect that to weigh on margins. Actually, as you think about how we're moving forward and if you see the more we franchise hotels around the world and we grow, actually that should help contribute. And as we expand our brand portfolio, I feel like I think we're very confident we can get margins. And I don't believe it will be a drag on margins.

speaker
Ellie Malouf
Group Chief Executive

I mean, if you also, beyond our sort of more limited service franchise expansion around the world, our luxury and lifestyle expansion where, You know, we have 13% of our distribution today, but 21% of our pipeline. Those come at higher fees, substantially higher fees per key, which is also great at the margin. So we think we have a fair amount of runway. In terms of the Averisar opening, I think we're on track with what we expected. I mean, sometimes things happen sooner, sometimes things happen later, but generally we're expected for the year. We're in ongoing conversations with the owners for the rest of the year. And so I think that's been very good progress and generally what we expected. Your third question was with regard to our new mid-scale brand. I have two parts. You know, the owner value proposition is pretty clear. They have good assets today. Now, they're in various configurations. Some could be, you know, 80 rooms. Some could be 200 rooms. Some could have room sizes of 250 square feet. Some can have room sizes of 350 square feet. So there's going to be various dimensions and varying levels of service, but within a narrow, say, mid-scale limited service structure. And it makes less sense for them to convert to a Holland Express for which we have very clear criteria, very strict and defined design criteria, service criteria. It's the most successful hotel brand in the world, the largest brand. you know, brand in the world. And it has very clear pattern versus this allows an owner to join Hashi system, stay and become a high quality hotel that maintains some of their own physical characteristics that are actually proving to be pretty successful. But they want the lower distribution costs, stronger loyalty program that we have, better OTA contracts that we have, strong global sales team that we have, and all the enterprise strength that we have. So, it is really different, and they're not generally considering you being one of our, say, you know, established hard brands versus a more soft conversion brand like what we're launching. And so, therefore, it leads to your last question is, why this not be an extension of Avid? Well, Avid is actually a very defined product, a room that is 30% smaller than Holland Express, about 200 square feet, a grab-and-go breakfast, while this product that we're launching will have a hot breakfast, could have meeting space, While Avid has no meeting space, a great gen, but it's a very efficient, simple product. The basics done exceptionally well, exclusively new build. So it is really a different product, and this won't be competing either with Avid or Aliexpress. We'll be targeting a large market of its own that we have not, you know, heretofore entered.

speaker
Leo Carrington
Analyst at Citi

Thank you very much.

speaker
Operator
Conference Call Operator

Thank you, Alex. Thank you. We now turn to Alex Bricknell with Reclin. Your line is open.

speaker
Unknown
Participant

Morning. Thank you very much. Just one, please. Four people have asked, but I'll try to ask in another way. So for 2024, on that net unit growth, obviously, as Jafar alluded to, a proportion of your growth this year is from Iberostar. And you've obviously said that there are other mass conversion deals that you can do. So I'm just wondering if we are kind of looking forward, should we think of the base or the comparative for 2024 being the 4%, which includes a big, lumpy, you know, mass conversion deal, or the lower number, probably something like three, that would be, for want of a better word, the organic net unit growth figure? I guess the reason I ask is because, as you alluded to at the time, that the Iberostar deal comes with difference from lesser economics than a sort of organic pipeline opening or signing. And so, as it relates to modeling, that is, I guess, an important consideration. Thank you.

speaker
Ellie Malouf
Group Chief Executive

Yeah, just to your last point about modeling and profitability, What we actually said is that the fee take is, yes, as a percentage lower, but gross revenues, not just room revenues, and package revenues, which in this all-inclusive resort business include food and beverage and other services, and so the actual gross room rate is much higher, and we believe that in the net, It is either equivalent if you modeled it to the equivalent room revenue or it nets out to a similar fee take. So we did not indicate that it would be low profitability. We said it's a different fee structure but equivalent to our current franchise arrangements. I just want to make sure that's understood. I think, look, we have opportunities for conversions and we're showing that in our signings and our openings that are either say, more portfolio as you have with Averisar or more in addition of smaller portfolios or individual hotels. So we think that the opportunity for some conversions is not limited just to, you know, partnerships like Averisar, although we're always looking for more similar accretive profitable ones, but also we can build a trajectory from smaller portfolio of owners that want to join our system or individual sales of owners that want to join our system. And that's, you know, visible in our figures this year where we might have a much higher proportion of openings and signings coming from conversion.

speaker
Unknown
Participant

Fantastic. Yeah, I was exclusively thinking of it in terms of the fee margin that we model rather than the adjustment for the ADR. So, thank you.

speaker
Ellie Malouf
Group Chief Executive

Thank you.

speaker
Operator
Conference Call Operator

Our next question comes from Andre Julliard with Deutsche Bank. Your line is open.

speaker
Andre Julliard
Analyst at Deutsche Bank

Good morning. Two questions, if I may. First one about development and the branded market share. When we look at the U.S. market, as you mentioned, it's branded. That's around 70%. In Europe, it's almost the contrary. Do you have a visibility on what could be the market in the next few years, and what do you expect the branded market share to be in the main markets in the next few years, just to try to have a better visibility on how things could go down? Second question about return to shareholders. You've been announcing a $750 million share buyback program done at 47%, and we see that you still got a margin of maneuver on that side. If you had to announce some new returns, would you more focus on share buyback or on dividend? Thank you.

speaker
Ellie Malouf
Group Chief Executive

Thank you. First question about branded market shares versus Europe. I mean, you correctly observed that there's a large unbranded independent market in Europe, and that's a clear opportunity for us. Our brand portfolio today is really geared towards that. The addition of Kympton, the addition of Vignette, of Volco, and now with our new mid-scale conversion brand, It gives us more ability to have conversations with owners that have good quality, high-quality independent brands, but even so, seeing their costs increase and seeing the desire to benefit from reach of global corporate customers, reach of global leisure customers, and access to our 115 million loyalty members around the world. I mean, these are irreplicable platforms. that an independent hotel, no matter how successful they are, how great their reputation is in the local market, cannot construct an app like we have that is leading in the industry today, increasing bookings 50% year over year through the app. I mean, those are platforms that are highly attractive to independent hotels, and I think that we'll continue to progress our share. How the rest of the industry progresses? Well, we're focused on our trajectory in this market and secret opportunities.

speaker
Michael Glover
Chief Financial Officer

Andre, on the dividend question, you know, we really have three uses of cash. First use of that cash is to invest in the business for growth. And then the second use is to grow our ordinary dividends and then to return surplus cash to shareholders. We have a target range, roughly two, two and a half dividend cover. So we would look at that and with earnings for share growth, kind of grow the dividend accordingly and then excess use, excess cash go to shareholders. And so, we do prefer share buybacks when we return cash to shareholders. So, I would look for us to kind of continue that, to do that as our model will generate, you know, kind of great cash returns as we move forward.

speaker
Andre Julliard
Analyst at Deutsche Bank

Okay, thank you. Just a follow-up on my first question. I don't want to go too much in detail, but the is that the average size of the hotel is relatively small. And that is one of the reasons why branded groups had more difficulties to develop in Europe compared to the U.S., where it's very well standardized. So don't you think that you'll probably have to consider some smaller hotels or different ways to accelerate growth in Europe?

speaker
Ellie Malouf
Group Chief Executive

I think the path is less related to size than to brand portfolios. Traditionally, branded portfolios were much more prescriptive. The brands were what we call harder brands that had very defined, you know, design criteria, size criteria, service criteria, and therefore it was much harder to adapt. They're very successful, even smaller independent hotel in Europe, and therefore the gap was too far to reach, you know, mutual win-win. But now with a more adaptable brand portfolio, Broco, Vignette, Kympton, our new mid-scale conversion brand. Now we can meet owners' desires to maintain what's a very attractive hotel, which albeit may have fewer rooms, but at higher rates. So really what matters is what is the total opportunity, what's the total profitability of the hotel. So, you know, 50, 60 rooms in a nice part of Europe can be the equivalent gross room turnover of 120 rooms in some other parts of the world, even in the United States. So I think the opportunity is there. It just was having the brand portfolio that unlocks that opportunity. Today, I think we're in a better position to do that.

speaker
Andre Julliard
Analyst at Deutsche Bank

Okay. Thank you very much.

speaker
Operator
Conference Call Operator

We now turn to Ali Naqvi with HSBC. Your line is open.

speaker
Ali Naqvi
Analyst at HSBC

Hi. Good morning. Just a couple questions for me, please. Are you seeing any improvement in the booking curve or visibility and then is there any normalization there versus prior pandemic booking trends? Second question, just on your contract negotiations with corporates, how much of your room and interior room nights does that cover in terms of pricing and how much has energy left off the table since your last set of negotiations versus where ADR is trending now?

speaker
Unknown
Participant

Thank you.

speaker
Michael Glover
Chief Financial Officer

Sure, Ali. Let me take the first one on kind of booking trends and the booking window. I think we are still seeing really pretty short booking windows. In fact, in half one, 62% of our bookings occurred within one week, and only 15% were greater than 31 days. So as you can see, the booking windows still remain short, but we still, as we said, we do still have confidence in moving forward with RepArts.

speaker
Ellie Malouf
Group Chief Executive

I may also add on the booking window. Part of it may be just the different way people are traveling, their comfort in using our technology to find the inventory and find the rooms by making our technology more accessible, easier to use. And that's not necessarily an unwelcome thing because, frankly, as the booking window tightens, it gives hotels, you know, stronger rate opportunities. Sometimes those long-dated bookings came at substantial discounts. So... It's not necessarily an adverse development. You just have to adapt your revenue management systems and your revenue management philosophy to take advantage of it, and I think we've been very nimble in that respect. Your second question was?

speaker
Ali Naqvi
Analyst at HSBC

Just regarding corporate negotiations.

speaker
Ellie Malouf
Group Chief Executive

Yes, corporate negotiations. Now, if we concluded those corporate negotiations, Last year, we're actually about to go into the next phase of those. It's about a four-month process that starts right here toward the end of August. I think we benefited from those. We reached substantial negotiated increases for our owners, hotels, and those. I think we benefited from those, and you're starting to see that display itself in the rate growth that we've shown in corporate this year, which has been higher than the occupancy growth. So I think that will continue to be, you know, headroom for us. And it's also not just the actual negotiations. It's the mix. We have the opportunity right now at higher occupancies, at strong demand travel, to mix, to change the mix of our customers and choose preferred ones that are willing to pay higher rates and stay for longer stays.

speaker
Operator
Conference Call Operator

Okay. Thanks. That concludes our Q&A. I'll now hand back to Annie Muthuk, CEO of The Closing Remarks.

speaker
Ellie Malouf
Group Chief Executive

Well, thank you, everyone. It's been great to connect you with you today. I look forward to seeing many of you in person over the next few days here in London. We're pleased with the first half we've had. Our teams have done an excellent job to position us for success ahead, and we look forward to the important next chapter of GO. Our next market communication will be our third quarter trading update on Friday, 20 October. Thanks for your time and interest tonight, Gene. I look forward to catching up with you soon.

Disclaimer

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