speaker
Bill Berman
Chief Executive Officer

Good morning everyone and welcome to the Pinewood H1 FY24 results presentation. I'm Bill Berman and with me today is the group CFO and my partner, Olly Mann. I will begin with a short summary and a reminder of the Pinewood business model. Olly will then take you through the financials for the first half of FY24 before I run through an operational review and strategic summary. If there are any questions, we'll be happy to take these at the end of the presentation. In the first half of FY24, we had a great start as a standalone SaaS business, achieving double-digit growth in both revenue and gross profit. The priority for us in the first six-month period has been the system rollout in the XJardine Motor Group, Lithia UK stores. Based on our customer feedback, we are happy that these have been best-in-class system implementations. Our teams have really excelled and gone the extra mile trying to make the implementations at every Lithia dealer a seamless and positive experience. We expect to conclude the rollout to Lithia UK stores in December of 2024. We are keen to expand our market penetration throughout the rest of the UK market. And as a result of this, we have restructured our UK sales teams to allow us to maximize our UK market penetration in the short and medium term. We should start to see the results of this in FY25. Our largest opportunity for the group is the North American market, which has been opened up for us by our partnership with Lithia Motors. In the first half of FY24, we started the discovery and planning stage of our rollout into North America. We'll share a lot more of this detail as well as our other aspects of a long-term strategy at our upcoming Capital Markets Day on the 24th of October in London. Next on slide five, for those of you that do not know Pinewood, we'd like to give you an overview of our system and our business. We are a software as a service or SaaS group and our product is 100% cloud-based, Azure hosted, highly secure automotive retail ecosystem. Our system is used in automotive dealerships in 21 different countries and is used by the vast majority of the employees in those stores where our system is installed. Our system covers all aspects of the customer journey, the front of house reception team, the vehicle sales team, the service technicians, and the back of house accounting team. Uniquely, we have a cloud-based system and have been installing our system in automotive dealerships for over 20 years. No other automotive ecosystem provider has this combination of technical architecture and automotive experience. We offer omni-channel sales and service products that allow our customers to effectively operate off of a single platform. Our system is multi-tenanted and the same version is used by all customers, whichever country in the world you are located in, and it's language agnostic. We have a very high levels of customer retention and have partnerships with 50 OEM brands worldwide. Many of whom are longstanding partners. We're continually evolving our system, which is powered by our product and development teams out of a total of 263 people. All of our developers are based in the UK. We have sales and implementation teams in Sweden, Japan. We have partners in South Africa, the Netherlands, and the Middle East with the rest of our team based in the UK. I will now hand the call over to Ali to cover the numbers.

speaker
Olly Mann
Group Chief Financial Officer

Thank you, Bill. Good morning, everyone. I'll start with the statutory underlying income statement. In our first set of half-year results as a standalone SaaS business, we have no discontinued operations. In our comparatives, we do still have the dealers and leasing business sold to Lithia within discontinued operations. In the first half of FY23, as this was before the Lithia transaction completed, there are still intercompany revenue and gross profit amounts that have to be stripped out of the numbers on a statutory basis, which is the reason for the very large year-on-year increases in continuing operations, statutory revenue and gross profit. For transparency, we have split the PLC costs and legacy US Motor business operating costs out within the underlying operating profits. I'll move on to the next slide, where we include the intercompany revenue and gross profit, which enables us to give a much better comparison between the first halves of FY24 and FY23. On slide 8, the continuing group performance for the first half of FY24 is compared to the first half of FY23. You can see that revenue increased by 11%. Key drivers for the revenue increase were a 3.6% increase in user numbers for the first half of FY24, upselling products to existing customers, and the impact of our inflation link price rises. The vast majority of our cost of sales are our Azure hosting costs. We have a number of ongoing initiatives to minimize these costs while ensuring that we have the hosting capability we need for the system. This continued focus on hosting costs led to a gross margin improvement, with gross profit increasing by 12.4% compared to the 11% revenue increase. As expected, our costs have increased year on year, as we have invested in the business across a number of areas to ensure we are in as strong a position as possible going forward. Again, as expected, our underlying profit before tax reduced from £4.6 million to £4 million due to this cost investment. Underlying EBITDA marginally decreased by just £0.1 million to £6.9 million. Slide 9 shows the non-underlying items for H1-FI24. There were 1 million pounds of one-off transaction costs in a period. These primarily related to the Lithia transaction that completed on the 31st of January, 2024, and where costs incurred as a result of the share consolidation and transaction dividends that occurred post 31st of January, 2024. Stock exchange costs for issuing new shares and advisor costs that were received post transaction completion. The share of losses from the JV with Lithia was 0.3 million pounds. the £4.3 million of non-underlying interest receivable was interest earned on cash held, while the Group was finalising the £358 million dividend to shareholders that related to the Lithia transaction. On slide 10, you can see the balance sheet position at the end of July 2024, compared to the end of January 2024. The majority of the group's assets and liabilities were sold to Lithia at the end of January 2024, with the cash being received from Lithia on 1 February 2024. This is the reason for the large receivables and shareholders' funds balances at the end of January. The £9.7 million investment is the £10 million investment in the North American JV with Lithia, less £0.3 million, which is our share of JV operating losses in H1FY24. The £14.9 million of other intangible assets relates to capitalised development costs. Within the receivables balance of £16.6 million, the largest balance is £9.9 million receivable from Lithia UK, which relates to historic tax losses that they will be able to utilise and reimburse Pinewood as the tax losses are utilised. The payables balance of £9.7 million is made up from a combination of trade creditors, accruals and VAT creditors. There was 13 million pounds of cash at the end of July, which was before our $4.2 million investment in the AI company SEIZ, which equates to approximately 3.1 million pounds. I will now hand back to Bill, who will cover the operating highlights and a strategy update.

speaker
Bill Berman
Chief Executive Officer

Thanks, Ollie. Next, turning to slide 12. Operational highlights for H1FY24 include our double-digit growth in both revenue and gross profit. At the end of July 2024, we had approximately 27,000 users in the UK, with the remainder of our 34,300 users being our international customers. Our international expansion continued in a selective manner as we are keen to ensure that our international growth is now targeted on areas where we can generate the best return on investment. The Lithia UK system rollout is approaching completion and we're very pleased with the way these implementations have gone. Customer feedback is extremely important to us and the reaction we have received from the Lithia teams following their system implementations has been very positive. Our UK sales teams has been restructured in the first half of the year to put us in the best possible position to maximize our UK market penetration. We should start to see the impact of this as we move into FY25. We have started the discovery and planning stages of our system rollout in North America. I'll talk about this a little bit more detail shortly. Finally, in September, 2024, we made a $4.2 million investment in an automotive AI company, CEEZ. CEEZ provides AI chatbots for automotive retailers, as well as suite of e-commerce and online channel products. The Commercial Strategic Partnership with SEAS will bolster Pinewood's product offering as the company prepares for expansion into the U.S. market alongside Lithium Motors, and it offers Pinewood exclusive distribution rights to the SEAS products in the U.S. market as well as with existing customers. onto slide 13 in our strategy. We're gonna do a full strategy update during our Capital Markets Day in London on the 24th of October, 2024. This will include running through all the key areas of our long-term strategy out to 2030, as well as the financials associated with this. The strategy update on the Capital Markets Day will include the discovery work done by a subject matter expert, consultant on the North American automotive market. On air, looking forward to sharing all of this with you on the 24th. On to slide 14, our strategic partnership with Lothair means key to creating access to the extremely lucrative North American market. Following the discovery work that we have undertaken in conjunction with the expert automotive market consultant, we're now starting to engage with North American OEMs. Once we have a liaison with a number of key OEMs on technical requirements, we'll be able to start the development work needed for the North American market in Q4 of 2024. We then anticipate piloting our system and number of Lithia stores in the second half of 2025 with the first quarter of 26 before the full North American system rollout starts during 2026. A key point to highlight is the size of North American opportunity. Although Lithia are the largest automotive retail in the world, they represent just one and a half percent of the North American market. So as the huge potential came further market share in North America on top of the Lithia system implementations. Turning lastly to slide 16. In terms of Outlook, we've had a good start to FY24 with a lot of focus on the system rollout in the XJardine Group Lithia UK stores. All of our associates that have been involved in this rollout have done a superb job, really going the extra mile and trying to make it as smooth as possible. There are only a handful of stores left to go on to our system now. We're in well-progressed discussions with a number of potential new customers from both the UK and internationally. And although there are some challenges in the broader economic environment, we do not see these as having a material impact on trading to our relatively sticky customer base. We expect underlying profit before tax for FY24 to be in line with our current market expectations. Thank you very much. Ali and I will now take any questions.

speaker
Conference Operator
Operator

Thank you. Ladies and gentlemen, if you wish to ask a question over the phone, please signal by pressing star 1. You may also submit your questions via the webcast. Again, it is star 1 to ask a question over the phone. We will now take our first question from Damindu Jayaweera from Bill Hunt. Please go ahead.

speaker
Damindu Jayaweera
Analyst at Bill Hunt

Hi, Jens. Hopefully you can hear me. I just had a question on the fees investment that you've done. The more I read about the kind of the deal opportunity and what's happening in the automotive industry, the more I feel like there is a role to be played by GenAI in terms of helping reps do better conversion on a sales funnel or giving people a better experience on the workshop side. Could you kind of explain what these is, you know, what they do? I mean, you gave a high level view and how that will fit into your existing products over the kind of the longer duration. And also just kind of as an aside, am I overthinking the impact

speaker
Bill Berman
Chief Executive Officer

potentially you know chatbots and gen ai can have in its current form obviously they've been around for a long time now but in its current form can have on the experience and therefore the value dealers will get from their customers that was a lot of questions in one but um first off i don't think this is bill i don't think you're overthinking it at all and you've already touched on on some key components so first off uh sees is a dubai based um company to your point they've been around a long time They are generative AI, not getting too much into their business. They have a unique tech stack that they call an agent in a rack system, which is, I would consider superior to any of the other similar type products that are on the market and that we feel will over time integrate within our systems very well. Initially, to your earlier point, There is a different opportunity when it comes to AI chatbots, improving both the front end, the sales journey, whether that is engaging with a customer online or after hours, and being able to facilitate a certain part of the transaction that way, or conversely, the same thing in after sales, whether it's just initial question answering or scheduling. On a go-forward basis, we look to be able to integrate some of the SEAS-type technology into our systems and take them even maybe to a higher level, let's say, whether it is building equity mining tools and using a single database, using their type of a product to sit here in real time, be able to value a customer's potential trade-in, say the car's in for service, or somebody that we have a long-term relationship, be able to balance that off a current market, incentives that might be out there from the OEM, and maybe be able to give the customer a better offer on a brand new car that we wouldn't have access to if it wasn't for this type of technology. So we feel highly positive about the investment in them. They're a fast-growing company. We're already starting to test and pilot their chatbots in our existing customer base. And we'll have more to talk about that later in this year and probably the first part of next year. And then we look to do more with them. But you will see more and more systems having to use AI, especially generative AI, not language-based, but generative AI to see how it further their products.

speaker
Damindu Jayaweera
Analyst at Bill Hunt

Thank you very much.

speaker
Conference Operator
Operator

Thank you. And as there are no further questions on the phone line, I'd like to call back over to Henry for any webcast questions. Over to you, Henry.

speaker
Henry
Webcast Moderator

Thanks. Yeah, we've got one from Kieran Donnelly at Barenburg. There are three questions. Can you provide any colour to your comments on the conversations with new customers in the UK and internationally? How progressed are they? The second question is, with respect to North America, can you give us an insight into how early conversations have gone with OEMs? Have they been receptive? And lastly, how will Pinewood's offering be differentiated relative to incumbent DMS providers in North America? Okay.

speaker
Bill Berman
Chief Executive Officer

So this is Bill again. So if we start off with going after some of the larger groups within the UK and maybe even to Europe, we are in advanced discussions with several large groups. The good and the bad of a system like ours, the systems are very sticky. These systems are not changed out often. And to be able to facilitate this type of a transition from a let's say an older tech stack into our new tech stack, takes a little bit of time to be able to work out the systems, the processes, run out the existing contract terms on the existing one, reshape systems and processes within a large group. So these sales aren't made on the same day, but we're in advanced discussions with several large groups within the UK. And hopefully in the weeks and months to come, we'll be able to announce some opportunities that exist that way. As far as North America, we've kind of gone down three fronts on that. We've engaged with several mid and large-sized groups on the customer side of the business that are eager to get more information about us and even to go down our pathway. If you saw what happened earlier this year with CDK and the major outage they had for nearly a month, taking the systems offline, it really opened up opportunities within this marketplace. Conversations with the OEMs are in their early stages, but so far they've been very positive. We've had absolutely no pushback from any of the OEMs. And now we're also engaging with different third-party layered systems and apps that we will be integrating with through APIs to be able to enter the market. Things like tax title licensing, finance insurance portals that communicate with the bank. So, so far, all the conversations have been very positive. I would say we're very happy with the way that's going and really look forward to breaking in to the North American market next year.

speaker
Olly Mann
Group Chief Financial Officer

And just Ollie here, just to find a bit on the proposition difference between us and others in North America. Typically in North America, you go into a dealership, there's five or six add-on systems or laid apps that are used, plus three or four other systems. So there might be 10 or 12 windows actually open at any one time for a dealer. Our system is completely different in that most of the functionality is within the core system. So the efficiency that brings, economies of scale, there's huge benefits there. So that's a key difference for us in terms of us and the incumbents in North America. Bill referenced CDK there, also Reynolds and Reynolds dealer track, you know, just a comparison there.

speaker
Henry
Webcast Moderator

Next one, please, Henry. Great. Next one's from Harvey Robinson, Pamela Liverum. Relative to other software as service stocks, you have a high gross margin. Can you explain more?

speaker
Olly Mann
Group Chief Financial Officer

Yeah, I think, you know, historically, we sort of referenced in the call, our cost of sales is essentially our hosting costs, because the way we've built our system gradually over the years, it's been built in a very efficient way. The architecture is best in class, and that means that we can minimize those costs. Our teams spend a lot of time making sure that the system is maximized to its full potential. If we lower that cost too much, it impacts the customer performance, which is paramount to us. But I think it's basically a function of how our system is set up. 100% Microsoft Azure hosted, which is different to most others out there. There's only one or two others out there that's set up in the same way as ours. The vast majority in those major incumbents we've talked about, the bills set in the US and the UK, they're not set up in the same way as us. So If you look at their gross margins, they're significantly different to us. Just any more, Hemant?

speaker
Henry
Webcast Moderator

Yes, a couple more. So we've got two from Andy Wade at Jefferies. Firstly, what ongoing development work has been required for the APAC market? How significant is this opportunity for the group? And then secondly, have there been any surprises, good or bad, as you've been executing the Lithia UK implementation?

speaker
Bill Berman
Chief Executive Officer

So this is Bill. I'll go in reverse order. On the Lithia UK rollout, not surprisingly, we had virtually no issues. I think both our team as well as the Lithia UK team headed up by their CEO, Neil Williamson, have done nothing but a spectacular job in supporting us and our team in supporting them in the rollout. We've had virtually no issues. The few minor things I've... have popped up, which are inherent, were quickly addressed. And when talking to them, they seem very happy with the progress and already starting to see benefits from being on our system versus their incumbent system. So that went extremely well as we've gone out there.

speaker
Olly Mann
Group Chief Financial Officer

In terms of APAC, look, there's always some development work needed when we go into a market. However, we do reference this in a statement saying that what we are doing increasingly is being really targeted on our international expansion. So, you know, Japan's a core area for us. There's other core countries out there. and what we're doing is we're making sure we get to scale in those countries what we don't want to do is go into a host of other countries and have to do a lot of development work for not a big price so there's been a bit of development work it's going well japan's the focus of that we'll share a lot more color on this at the capital markets day in three weeks time next one from oliver tipping peel hunt um costs were higher due to investment for growth including increasing the headcount

speaker
Henry
Webcast Moderator

How much more cost growth is required to get the business ready for the anticipated growth stage? And then question two, user growth was 3.6%. Is this likely to ramp up alongside the Lithia rollout, or is this the peak?

speaker
Bill Berman
Chief Executive Officer

So this is Bill. I'll go in reverse order. No, the 3.6% is not the peak. Part of this is just starting. The Lithia rollout did not begin until May and really didn't get to a full run-up. until July, August, and now through September. So we will continue to see additional growth, both on the user count revenue Going forward, we're going to be talking about revenue a little bit more than just user count, because as we build additional products that we can sell vertically through our existing channels, things that will benefit our customers to a great level, whether it is being able to get higher productivity through sales people, more efficiency through the shop, or being able to run a leaner business and still get the throughput, we're going to be focusing more now on revenue growth versus just user growth. We'll still keep user growth out there, but the real driver going forward is going to be on the revenue side.

speaker
Olly Mann
Group Chief Financial Officer

And just on the cost, yeah, we have invested across the business. So, you know, in a few different areas, sales and marketing, our development team, most of which we capitalized, but some of which we did expense and also on our implementation teams. There's been a step change in cost, which we signaled early. As expected, most of that step change is done now. So, you know, that is getting to a normalization point. There will still be, the main thing that we've got coming is the branding work, which we're just touching on now. But in terms of the team, we're in a really good place. Bill and I are really pleased with where we are across the business. We've got a great team, really low turnover. We've got, we had a few gaps, which we've filled now. So there's been a step change. There's a little bit more to come, but I think we've done most of that in terms of the cost increase there.

speaker
Henry
Webcast Moderator

Great. We have three from Carl Smith at Zeus. First, can you go into more detail on the restructuring of the UK sales team? What changes have been made? Question two, do you think the implementation and sales teams are the right size now? Will you be looking to make headcount additions in any other parts of the business? And finally, has there been an increased focus on cybersecurity from customers following the CDK Global Cyber Incident earlier this year?

speaker
Bill Berman
Chief Executive Officer

So this is Bill. If you talk for the first part, basically the restructuring of the team was to make it a little bit more robust, add additional resources that had counted to there. To the earlier point I made about selling vertically through existing channels to build sales systems and processes to be able to show customers the different opportunities that exist through our vertical sales channels as well. As far as the growth within the team, that's going to be constantly ebbing and flowing. But I think on a go-forward basis, especially with the additional development work that needs to be done with North America, as we start to build teams for North America into next year, whether that's sales, marketing, implementation teams, you will see additional headcount and growth go through there as well. So really, you kind of have to bifurcate out existing business model with UK and the existing markets we're in and growth opportunities within there. That'll be one kind of stream. And then on the other side would be as we build teams to go into North America. But I think you will constantly see an ebb and flow in our staffing, but it will all be based either with additional customers coming on board or to invest like in North America to see here and be able to break through that.

speaker
Olly Mann
Group Chief Financial Officer

I think just to tie back to the previous question on costs. So most of that headcount increase will be in developers. Most of it should be capitalized. And also just to call out, which I think we have done in the past, For North America, we recharged the JV. So from an underlying PLC cost point of view, just tying back to where we were before, we think we're not a million miles away from where we need to be. But as Bill said, yeah, that headcount will keep increasing, primarily through the developers. Henry, so what was the cybersecurity question?

speaker
Henry
Webcast Moderator

The final question was, has there been an increased focus on cybersecurity from customers following the CDK global cyber incident?

speaker
Bill Berman
Chief Executive Officer

Listen, cybersecurity, security just in general, is always top of mind with our customers. We're not going to give our secret sauce and lay out everything that we have, but we would say we have best-in-class security systems built in. Once again, the way our system has been developed over the years, Being cloud-based on Microsoft Azure and such gives us added protection that others might not have if they're self-hosting or maybe on a less secure cloud base. But it's always a top priority for us. It's always a conversation we have with the customer. We feel that for us, it's a brand proposition for us, and it's key in our DNA, the way that the system's been built over the years. So it's going to continue to be, I think, to the point of what happened in North America I think it'll be top of mind, maybe even more so, but we feel we're in a good place in that. But we're always constantly looking at that testing our systems and adding additional layers of security to prevent what happened with CDK happening to us.

speaker
Henry
Webcast Moderator

Next one from Roger Phillips at Investec. Is there any guidance on how you expect US JV losses to develop over the next three years? Or is it too early to say, given the exact nature of development work that's now being established? Are the receivables payables for H124 at relatively normalized levels? And then lastly, what US market share do you conceptually think you can win from dealer track on a three to five year view?

speaker
Bill Berman
Chief Executive Officer

So I'll start with the latter half of that, and then Olly can touch on the first half. I wouldn't look at us comparing against DealerTrack per se. You've got three big incumbents right now, CDK, Reynolds & Reynolds, and DealerTrack. They have about, say, roughly 80%, maybe a little bit higher than that penetration between them. And then you have a relatively newcomer coming to the market, Techion, which is probably the system that's closest to us. And they're about our size and scale right now. obviously just U.S. focused. For us, when we put the 320, 350-ish lithium stores on, at that point in time, we would have roughly one and a half, maybe as much as two percent share at that point in time. To look at the North American market, there's in excess of 20,000 dealers today. So if we put on 400 dealers a month, which nobody's ever done, I'm sorry, 400 dealers a year, which nobody's ever done, and that'd be a Herculean task. In five years, we'd have 2000 rooftops on there and we'd be at roughly 20% share. And that's not necessarily our target, but it's a big market. It's a market, not just on rooftop size, but just on the spend that dealers make that's multiple times greater than what you find in Europe. And this is why we find it so lucrative and the partnership with Lithia so important being able to break into North America. We feel we have a superior product. We've got a great partner with Lithia to be able to test pilot and be able to break into the market. And then, you know, for us, the way we're looking at is, you know, kind of how fast can you run downhill? So really excited about it. I think the opportunity is great.

speaker
Olly Mann
Group Chief Financial Officer

We've got some, Ollie here, we've got some really interesting stuff to share at the Capital Markets Day, particularly around the size of the prize in North America. We've had some work done previously, but it's exceeded our expectations in terms of what there is to go after there. So we're looking forward to sharing that in three weeks' time. Roger, just on your other question on receivables and payables, From a payables point of view, yes, with pretty much a normal steady state run rate. The receivables, that 9.9 million tax receivable, that will gradually unwind over the next couple of years. So as Lithia use those tax losses, we'll get those back. So yeah, that'll unwind. So that'll go down to sort of 47 million. But yeah, apart from that, I think we're in a pretty stable state with balance sheet. The deferred income at six or 7 million also is around where it typically is. And the final question I think was on US losses. So as we move into 2025, those will increase as expected. Primarily we'll be growing the sales and marketing teams in the US. And we're doing this in conjunction with Lithia. At some point in time, once the rollout starts, that will flip into the underlying result. So there will be an element of increase in 2025, so relatively small increase. But as soon as the income starts to come in, that will dwarf any costs in there. So again, we're comfortable with that. We can go through that in more detail again at the Capital Markets Day.

speaker
Henry
Webcast Moderator

A couple of questions from Ian Robertson at Progressive. Can you give me an idea of the nature of the upsell? What's the difference between the most basic and the full bells and whistles? Further to that, what level of product has gone in to Lithia UK and what level of product will you go in to Lithia US with?

speaker
Bill Berman
Chief Executive Officer

Not an easy question to answer. So the way we look at our system and the way we're describing it is an ecosystem where you can facilitate an entire transaction, whether it's from the sales side of it all the way through a part exchange into being able to arrange financing, to being able to schedule a service appointment online and be able to track the progress of the work through an app and be able to push it through. As far as Lithia UK, they mirrored the product portfolio that the Old Pendragon stores were on. So they have probably 75-80% of our products current into the system. As we test and develop additional products, Lithia kindly has allowed us to be able to use them as kind of our testbed, our incubator, and go with it from there. There really isn't a base system without these additional functionalities. And it might not be the best example, but it'd be kind of like utilizing Microsoft's Office portfolio where you go in there, there's multiple different things in there. You might not use PDFs, but it's there. And if you need to turn it on, you can turn it on. That's the way our system is. These aren't additional functionalities that are outside of our system. These are built in. And based on a dealership's structure, need, desire, their own systems and processes, we can either modify, turn these different products on or off based on their need. What we're finding more and more is customers are liking our unified ecosystem, liking having a single kind of view of the truth of the customer, one data stack, and then being able to utilize the different functionalities we have within a single ecosystem to be able to operate off. So as we go into North America, we see more and more dealers probably going down the pathway. That said, and Ali described this earlier, the systems that exist in North America are primarily accounting-based systems. And then they have different functionality that has either been layered on top of that through acquisition through those companies. and or third-party layer of apps that have been developed completely outside and then have APIs that push and pull data through and are completely different tabs, different URLs that you're trying to function through. And it gets quite cumbersome. If you go into a US store, you can find somebody in the sales department having 10 plus windows open, trying to utilize different functionalities through these different systems and pushing through. I describe it like Frankenstein, a bit of this, a bit of that. It works, but it doesn't work necessarily as efficiently, smoothly. It doesn't give the customer the best experience possible. And we feel our system sits here and gets around those things with a unified ecosystem that we present.

speaker
Henry
Webcast Moderator

Last one from Tom at Canon called Genuity. Is there any big bang event in the industry that could accelerate a change in existing systems towards Pinewood? You mentioned these are sticky systems that can be slow to swap out. The second question, are you able to break down the 11% revenue growth? You mentioned 3.6% increase in users, but can you split out what is existing from what is new?

speaker
Bill Berman
Chief Executive Officer

So I'll take the first part and I'll take the second part. I don't know there's going to be a big bang within the OEMs, but I constantly see the OEMs and the different systems evolving. If you take Europe, for example, it's a very fragmented system. You take a country like Germany, I think there's in excess of 20 different DMS systems, no real market leader. It's very difficult for an OEM to sit here and have that many integrations, be able to communicate with the customers the way they like, how the dealerships operate in a, kind of a consistent and unified manner in relation to the end user. So maybe not a big bang, but I could see over time OEMs limiting the number of DMS layered apps ecosystem providers that they will engage with. I feel that the team has put us in a good position with that. I'm building great relationships with the OEMs, but equally important having, you know, a state-of-the-art, you know, top quartile system that facilitates and can do what the OEMs are looking for. So I just see over time being the market in consolidating down on the number of DMS ecosystem third-party layered out providers. And I think we would benefit from that highly.

speaker
Olly Mann
Group Chief Financial Officer

And just in terms of the revenue growth, so historically that was primarily through the user growth and our inflation link price rises. Increasingly, this upselling the functionality of products that Bill was just talking about is playing a part in that. So we don't split the 11% exactly, but you've got the 3.6% there in users. And it's becoming a more and more meaningful part of the remainder. That upselling functionality and products is becoming a more and more meaningful part of that. So, you know, broadly speaking, you can split it into three. It's not quite an even split, but we think it's not a million miles away. And, you know, over time, that's just going to get more and more important in the UK, internationally, and in the US as we move into there.

speaker
Bill Berman
Chief Executive Officer

Well, thank you, everybody. Lastly, from Ollie and myself, we'd just like to thank entire um you know pinewood team if it wasn't for them we wouldn't be where we are today and really looking excited what the future holds for the company thank you everyone

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