3/29/2022

speaker
Operator

Greetings and welcome to the Safety Group fourth quarter and full year 2021 earnings results conference call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone would like to ask a question, please press star 1 on your telephone keypad. If anyone should require operator assistance during the conference, please press star 0 on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn this conference over to your host, Mr. Steve Gersten, Director of Investor Relations. Thank you, sir. You may begin.

speaker
Steve Gersten

Thank you, Operator. Good morning, ladies and gentlemen. Welcome to Safety Group's fourth quarter and year-end 2021 earnings results conference call. I'm Steve Gersten, Director of Investor Relations for Safety Group. Before we get started, I will read a disclaimer about forward-looking statements. This conference call may contain, in addition to historical information, forward-looking statements within the meaning of the federal securities laws regarding safety group. Forward-looking statements include statements about plans, objectives, goals, strategies, future events of performance, and underlying assumptions and other statements that are different and that historical fact. These forward-looking statements are based on current management expectations and are subject to risks and uncertainties that may result in expectations not being realized and may cause actual outcomes to differ materially from expectations reflected in these forward-looking statements. Potential risks and uncertainties include those discussed under the heading risk factors and safeties annual report on form 20F filed with the Securities Exchange Commission on March 29th, 2022 and in any subsequent filings with the SEC. All such forward looking statements whether written or made on behalf of the company are expressly qualified by these cautionary statements and such forward-looking statements are subject to risks and uncertainties, and we caution you not to place undue reliance on these. At this time, I'd like to turn the call over to Shakar Daniel, the company's CEO. Go ahead, Shakar.

speaker
Steve Gersten

Thank you, Steve, and welcome, everyone, to today's fourth quarter and 2021 UN Corporate Update Conference Call for Safety Group. With me is Shai Arnit, our Chief Financial Officer. Our main goal for 2021 was the focus on substantial growth, and I am happy to share our financial results for the year, which clearly demonstrate the achievement of this goal. The actions we implemented during 2021 enabled us to achieve more than 100% growth in annual revenue compared to last year, and to expand our business quarter over quarter and year over year. Our efforts resulted in another record total with revenues increasing 191% compared to the last quarter of 2020, lifted by strong organic growth of our privacy business, as well as our penetration into the exciting consumer market. In addition to record financial results, other annual highlights include the expansion to new markets worldwide, including penetration to new sectors, such as privacy for the NFT sector, and the launch of few and exciting products, including an anti-malvertising solution and more. I would like to summarize our accomplishments in 2021 and year to date, and then discuss our roadmap for the reminder of 2022 and beyond. Over the last few years, the global pandemic and more recently international geopolitical events have emphasized the need to prepare for unforeseeable situations and elevated the need for data security and privacy. Against this backdrop, we believe that the current environment requires advanced privacy and cybersecurity solutions now more than ever. Looking back at 2021, safety was well positioned to address a wide range of requirements and demands for such solutions. In 2021, we introduced several new offerings focused on cybersecurity and privacy, which addresses enterprises on the one end and consumers on the other end. In July 2021, we acquired CyberKick, a transaction that significantly contributes and complements our overall offering within the large consumer marketplace. Our technology is based on a business IP proxy platform which was incorporated in the second half of 2019. Our privacy solution for organizations based on an IP proxy platform is the world's fastest, most advanced, and secure business network providing our clients with accurate, transparent, and tailored personal data driven from public online sources. During the year, we launched our next generation IP proxy network, targeting largest business and B2B customer markets. We also launched a new enterprise data collection solution, or data collection as a service, DSAS, enabling unlimited collections of online public web-based data for business analytics, and secured a first business project with a global data services company. Our enterprise privacy business continues to grow rapidly, recording 63% annual growth in 2021 and gaining more momentum in the Asia-Pacific region with over 75 new clients, including e-commerce and NFT organizations. Our privacy solution for consumers includes thousands of paying users that utilize our IP proxy platform today. As mentioned before, The acquisition of CyberKick significantly expanded and boosted our privacy for consumer business with the integration of thousands of CyberKick customers. Our privacy solutions for consumers continue to gain traction, and in the beginning of 2022, our first product is nearing the 15,000 subscriber milestone. In addition, we launched a new malvertising protection product for Apple iOS devices named AdBlocker Pro. We believe that the privacy market for consumers has a great potential, and we plan to accelerate our offering and effort in this segment during 2022. As planned, we launched the first generation of iShield, our most advanced cybersecurity product for consumers, quickly adding a new layer of protection to help consumers and small and mid-sized business defend against emerging ransomware attacks. During 2022, we are planning to introduce a significant upgrade of the iShield product, that will include new important features. According to market research, the digital and security consumer market is expected to reach 19 billion by 2024, and we believe that cybersecurity in this segment will be one of the catalysts for our growth in 2022. In 2021 and the beginning of 2022, global events reinforce the growing demand and need for solid tools for overcoming new cyber threats. The number And the increasing scope of cyber attacks taking advantage of remote access was massive, causing unprecedented damage to organizations. That is why, after we established a worldwide network of enterprise channel partners, we made a strategic decision to collaborate with TerraZone, a global information security specialist who will accelerate global sales, marketing, and the further development of our Zone Zero Trust network access software technology. Through our collaboration with Terrazone, we expect to lower our operational expenses commencing for the third quarter of 2022, while still benefiting from the huge untapped potential of this product. More recently, we partnered with Terrazone and DreamVPS, a global provider of cloud services, to launch a first-of-its-kind virtual private workplace, workforce, cloud service, and new solutions that provide a secure, flexible way conduct and manage remote R&D teams and programs. Through these kinds of creative partnerships, we believe we can more quickly and cost-effectively expand our footprint in the global enterprise market. As an innovative company with advanced technologies, we believe that we have a social responsibility to support organizations dedicated to driving positive change in our world. As such, in February 2022, we launched the NetBridge program to provide a pro bono service support academic and non-profit research organizations involved in, among other things, detection and prevention of criminal activities, including violations of human rights. Shortly after, we added the Washington-based Center for Advanced Defense Studies as the first partner to join our NetBridge social responsibility program. We are committed to expanding this initiative to drive positive global change through web data collection and research by adding additional partners to our programs. During 2021, our products gained validation from consumers that download and paid to use our tools for privacy and protection, as well as enterprise customers in new market sectors and geographic territories who choose our solutions. We were also named leaders by several international market research organizations, including Gartner and Forrester. All of these market validations helped drive our performance, achieving a record of more than $10 million in revenue. I would like to address a subject that impacted the company's expenses during 2021. Alongside calculated operational efficiency, we did the ongoing legal proceeding board by Luminati Networks, now Great Data. In the last two years, Bright Data has filed several intellectual property-related complaints against various players in the IP proxy sector, and we believe that these claims are aimed primarily to weaken their profit and loss with significant legal expenses and hinder innovation. We already demonstrated that their first complaint against us was without merit, as it was dismissed without prejudice, with no monetary payment paid by us to ByData, and with no effect on our ongoing services for customers. In June 2021, ByData filled another action, and this case is still ongoing, And as in the first case, we disagree with each of Bright Data claims brought against us in this second complaint, and we are consistently challenging the patentability of Bright Data patents to date. Each of our United States Patent and Trademark Office challenges has reached a preliminary decision on the merits. And in each decision, the USPTO has preliminarily agreed with our position that Bright Data patents are likely unpatentable. Although patent litigation in the United States is expensive, we believe that our position is strong, and we intend to continue to defend our operations while offering our unique technology and solutions, despite broad data tactics. Now, before going further, I would like to turn the call over to Shai to discuss the financials for the year. Shai, go ahead.

speaker
Steve

Thank you, Shacharov. I will begin with a summary of our fourth quarter and year-end 2021 financial results, which are compared to our fourth quarter and year-end 2020 results, unless otherwise stated. Revenue for the full year of 2021 totaled $10.3 million, of which $3.7 million were earned in the fourth quarter. This represents a 110% increase compared to the revenues of $4.9 million for the full year of 2020, of which $1.3 million were earned in the fourth quarter. This sharp growth in revenues is attributed to the increase in enterprise privacy business revenues and the consolidation of CyberKicks revenues following the completion of its acquisition on July 4, 2021. Gross profit for the full year of 2021 increased by 115% to $5.1 million, of which the fourth quarter contributed $2.1 million. This compared to gross profit for the full year of 2020 of $2.4 million, of which the fourth quarter contributed only $0.5 million, representing increases of 106% and 335%, respectively. These significant increases in the gross profit were primarily driven by the increase in revenue. Research and development expenses totaled $4.8 million compared to $2.2 million in 2020. The increase is due to the consolidation of cyber tax expenses that were consolidated over the second half of 2021, as well as the expansion in overall development activity of our other business segments. Sales and marketing expenses totaled $8.3 million for the full year 2021, an increase from $4.2 million in 2020. The increase is primarily attributed to the consolidation of CyberTik sales and marketing costs, as well as the increase of the enterprise privacy sales team and its related costs. General administrative expenses totaled $7 million in 2021 and $4.2 million in 2020. The increase is mainly due to the path of litigation costs in connection with the legal proceedings brought by and filed against Illuminati Networks, and now VriData, as Mr. Daniel just mentioned. As a result of the both changes in revenues and expenses, Net loss for the full year of 2021 was $13.1 million or $0.48 per share as compared to a net loss of $7.8 million or $0.71 per share in 2020. Net loss in the fourth quarter of 2021 totaled $4.5 million or $0.15 per share compared to a net loss of $5 million or $0.28 per share in the fourth quarter of 2020. Non-IFRS net loss, which represents the IFRS net loss after reconciled effect of the non-cash expenses and income for the full year of 2021, totaled $10.3 million as compared to a net loss of $6.2 million in 2020. while the non-ISIS net for the first quarter in 2021 summed to $3 million versus $2.2 million in the equivalent quarter of 2020. Cash and cash equivalence balance and short-term investment balance totaled to $9.7 million on December 31, 2021, as compared to $11 million on September 30, 2021. And lastly, I wanted to touch base on our share count as it stands today. On an outstanding basis, we have around 30.4 million ordinary shares representing an equivalent number of ADSs. On a fully diluted basis, we currently have around 40.7 million shares or ADSs outstanding. With that, I'll turn the call back over to Shachar.

speaker
Steve Gersten

Thank you very much, Rai. In summary, we are extremely proud of our many achievements in 2021. Our business strategy is clear and focused on providing comprehensive solutions for the privacy and cybersecurity markets. Looking forward, we are confident in reaching our goal of $50 million in annual revenues in 2025, which equates to at least 50% top-line growth on an annual basis over each of the next four years. We are planning on reaching this target through accelerated growth in every business segment of the company. With that, I would like to open up the call for any questions. Operator, please go ahead.

speaker
Operator

At this time, we will be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation cell will indicate your line is in the question queue. You may press star 2 to remove your question from the queue. For participants using speaker equipment, it may be necessary for you to pick up your handset before pressing the star keys. One moment while we poll for questions. Our first question comes from the line of Jason Kohlberg with Dawson James. You may proceed with your question.

speaker
Jason Kohlberg

Congratulations on the quarter. I'd like to talk a little bit about that guidance you just gave, which is great, by the way, 50% CAGR to hit $50 million in 2025, and you said across all segments. I understand that, but if we can pin you down a little bit, given what's going on in the world, the number of cyber attacks, where do you want to focus the company's resource and what segment looks the most attractive to you? Thanks.

speaker
Steve Gersten

Okay, thank you very much. So for your question, we intend to continue growing, as you mentioned, especially in the large consumer market where individuals are increasingly seeing the need for new and innovative security and privacy products in response to dramatic increasing in attacks data breaches. This is especially, by the way, true now because of geopolitical issues. Because of this, we are constantly investing in R&D and product development programs and expect to launch a variety of new products and services over the next few months, not few years, few months, which we believe will continue to drive these growths. This new product will be available from mobile Apple iOS devices and as well as Android and include the first design for Windows desktop PCs. Hope it answered your question, Jason.

speaker
Jason Kohlberg

Yeah, thank you. But I'd just like to follow up a little bit, which is, and this might involve Shai chipping in, which is given where you are financially, And that's 50% CAGR. How much of that is organic growth? Is there any inorganic growth in there? And what is the limiting resource? I mean, it strikes me that with more cash, more capital, you could probably build a bigger footprint. So if you could talk a little bit about that, it would be helpful.

speaker
Steve Gersten

Okay. Okay, thank you. I will take a check. Okay, so first of all, this projection is based on organic growth, on the current company, okay? The current company has four business lines, two for cybersecurity and two for privacy. Each of them has a consumer business line and organization business line. This projection is based on our current company, our current business lines. As we demonstrated this year, for example, in our privacy business, we grew more than 65% organically. So the 50% cargo year over year for the next four years in order to achieve the 50 million is our target organically. Second, for your second question regarding the investment. Yes, so this year, by the way, you can take a look back in our projections. We demonstrated that we mature enough and we have the machine that knows how to generate revenues from investments. Now, you know, in the next four years, it's a little bit difficult to project the amount of cash that we will have, but I'm sure that as investors and funds, we'll see the amazing growth in this company. The amazing machine that we build moved from $1.4 million in 2018 to more than 10 in 2022. I'm sure that they will trust us and we will have the right fight, the right fund in the right time, in the right price. We want to keep our investors in order to take this company to the sky and to meet even more than these numbers.

speaker
Jason Kohlberg

Perfect. Thank you so much for answering the questions.

speaker
Steve Gersten

You're welcome. I appreciate it.

speaker
Jason Kohlberg

Thank you.

speaker
Operator

Our next question comes from the line of Brian Kingslinger with Alliance Global Partners. You may proceed with your question.

speaker
Brian Kingslinger

Hey, great. Thanks so much for taking my questions. First, in response to Jason's question, you mentioned consumer. as an area of focus with the political events going on, Russia, Ukraine. I guess I would have thought that the biggest benefactor would have been enterprises looking to protect, not necessarily consumers. So just want to make sure I heard that right, that consumers are the ones right now spending more on cyber, not enterprises?

speaker
Steve Gersten

No, Brian. So I took this answer regarding safety, not in general. In general, I think that the effect is on everybody. because, you know, there are a lot of privacy issues, by the way, in these countries now, okay? A lot of cyber issues for individuals and organizations. And the effect is, I think, goes across all verticals. But when the previous question, I'd been asked about safety focus for the next year and the effect of the geopolitical events, I said that we see an amazing traction in two sectors, one in our privacy solution for organizations, and the second in the consumer. And my answer was regarding the investment, as I see today, by the way, for the next one or two years, I guess that over the time, if something goes better, maybe we can make some amendments to this strategy, but this strategy is focused on the consumer and privacy business.

speaker
Brian Kingslinger

Okay. And then which geographies are you seeing the strongest demand for these products? Is it Is it us? Is it Israel? Is it international? Talk, talk to us about where that demand is coming from right now.

speaker
Steve Gersten

Okay. So basically, uh, the best geographies for us now, uh, is us, West Europe and Asia Pacific. We already announced that we achieved a great milestone, more than 75 customers, not consumers, but customers organizations. joined our privacy solution in the end of 2021. Since then, I can tell you that the number is significantly higher. So we see a great traction and a great demand for our products in this area.

speaker
Brian Kingslinger

And you mentioned your privacy solution has 15,000 subscribers. First of all, what's the monthly fee on that and which solution is that?

speaker
Steve Gersten

This is our Armo. The name of the app is Armo for iOS at this stage. So imagine yourself that we released only one product for mass production, and the second are still in the early stage, and only one flavor for the iOS. It's almost in 15,000 paying subscribers in monthly and annually rate. Well, at this point of time, we are focusing on monthly rate according to our research, and it's around $20 per month. Great.

speaker
Brian Kingslinger

And then can you quantify the legal expense for the IP proxy claims in 2021 and maybe a forecast on what you're budgeting for 2022?

speaker
Steve Gersten

Okay. So Brian, to be honest with you, you know, I don't know who is on this call from the other side and, you know, not from the capital markets perspective. So I prefer to keep this confidential due to the legal case that we are just in this legal case in this moment. Okay. Okay.

speaker
Brian Kingslinger

And then lastly, yeah, no worries. Lastly, the quarter is two days from being complete. Is there seasonality we should think about in your business or is the first quarter going to be stronger than the fourth quarter? Just maybe help us, you know, at a high level understand what's going on in the March quarter.

speaker
Steve Gersten

We will announce the unaudited numbers, I guess, between the first and the second week of April. It will be okay. Okay.

speaker
Brian Kingslinger

Right, but I mean, I'm not asking you for a number, but is there a seasonality we should think about in your business?

speaker
Steve Gersten

Ah, if it is seasonal, okay. Seasonal, like, right, fourth quarter and a lot of software businesses are strong. I understand. You know, in the enterprise business, yes, the second and the fourth quarter are basically in the cyber for enterprises, it's basically are stronger. because there are budgets in the fourth quarter that organizations, especially government organizations, need to utilize, etc. In the consumer business, due to the fact that it's kind of recurring or monthly recurring revenues, I don't think that we will see such a morality. It depends on many other events. There are big sports events, geopolitical events. For example, the COVID for us changed dramatically the numbers from a positive perspective, lockdowns, etc., But I don't think at this stage we are planning to see the growth quarter over quarter.

speaker
Brian Kingslinger

Okay. Actually, I have one more question on the expense side. In the fourth quarter, you're at your peak of operating expenses, but I thought I read quickly in your comments on the press release, I think either you're looking at cost cutting or measures, synergies maybe from the acquisitions. How should we think about operating expenses? You know, as, as you move into 2022.

speaker
Steve Gersten

Okay. So as mentioned in the PR and also now in the investors call, I mentioned we made a significant transaction. We, I worked on this transaction few months and we convinced a group of veterans, uh, from these early cybersecurity space, the name is Terrazone. and they are total huge believers in our product also they are a kind of made a new offering for our previous product which is the secure email and secure vaults and together with wind vps they took our product and they are in charge on the r d marketing themselves so meaning for you know this transaction sometimes takes time you know slowly slowly it will go down but from the third quarter we need to see a a change or a significant uh kind of transaction from the expenses from safety to Terrazone and we have a ref share agreement with them. We already announced it and we will bear fruit from this successful, but the expenses will be on the other side and we will be focusing the privacy and the consumer from R&D and sales and marketing perspective.

speaker
Brian Kingslinger

That's great. So how long do you think that takes to transition from your books to theirs? Is that going to be probably after the second quarter? Are we going to see that right away in the first quarter?

speaker
Steve Gersten

So the final cut will be in the third quarter. We need to start to see it from now, but the final cut will be in the third quarter of this year.

speaker
Brian Kingslinger

Great. All right. Thanks so much.

speaker
Steve Gersten

Thank you, Brian.

speaker
Operator

Our next question comes from the line of Matt Jenkins, private investor. You may proceed with your question.

speaker
Matt Jenkins

Hi, Sarkar. You know I've been a long-term shareholder and Can't tell you how happy I am with this report. It really seems like we are on the cusp of something special. And I just want to say keep up the great work. And I hope that your comments today spread across the investment community because I think that currently not many people see the value that I'm seeing. But that being said, when you talk about investing in consumer customer acquisitions, does that mean the growth in your consumer business? And is it all online? Is the majority of that revenue monthly recurring revenue?

speaker
Steve Gersten

Yes. So, okay. Just to make sure that I understand your question, Matt. So first of all, yes, at this stage from the consumer and the consumer business line at this stage, we will change it maybe very soon to have an annual recurring revenue. It's monthly recurring revenue. Our payment, our paying strategy or or paying method is monthly payment. So it's monthly recurring revenues. As I mentioned to the previous question by Brian, it's around $20 per month. And this is one of our major focuses in this year because we see a huge demand and a great team. By the way, we have one of the best teams maybe in Israel, maybe globally for consumer acquisition in the consumer space. and we think that it can touch the sky in the next year. So this is why we are focusing here. And, of course, also in the privacy business for enterprises because the demand is amazing. Although we have the legal issue, we think that it will be behind us, as I mentioned, and we can take it also further.

speaker
Matt Jenkins

Great. Based on this growth that I'm witnessing, I mean, I'd be surprised if you guys are not in acquisitions target for some of these larger cybersecurity companies. I know you can't say that you've been contacted or anything, but I hope that, you know, we don't get acquired because this growth is stunning and I'm looking forward to many years to come.

speaker
Steve Gersten

Thank you very much, by the way, for your comment. So, yes, the industry is already in a consolidation. Take a look, for example, just lastly, There is a $90 million acquisition of ExpressVPN by CAFE. In fact, given the fact that we made a successful acquisition in the last two years, we certainly believe that this is not our strategy. We want to grow. We want to establish a big company, but our company is very interesting also now and I'm sure in the future as well. for interesting acquisitors that will want to enlarge their business and to get a great technology with kind of a great recurring revenue.

speaker
Matt Jenkins

Great. Thanks a million.

speaker
Operator

Our next question comes from the line of Bobby Kieser with Dawson James. You may proceed with your question.

speaker
Bobby Kieser

Uh, Hey guys, first off, congratulations. And then, um, you mentioned a couple of times now, just the consumer side of the business, which is around $20 a month in revenue. And then if you can just maybe comment and touch upon the enterprise side and maybe what you see as an average contract size.

speaker
Steve Gersten

Okay. So we have two business lines in the enterprise side of the company. One is a privacy that I discussed in length about it now. And the second one is the cybersecurity, which are all also mentioned now, but I will repeat to summarize. So from a, by the way, from revenues perspective, at this point of time, our projection is around 60, 40, 60 from consumers, 40 from the enterprise business. In the enterprise business, we totally progressing in the privacy, as I mentioned, From 2020 to 2021, we have an organic growth of more than 65%, and we project that this growth is a trend and will go on for the next years. And in the cybersecurity, we partnered with Terrazone and GreenVPS, and we have a very unique new offer of secure email, secure vaults, and secure remote access. We are offering these products now at this stage as a penetration to DreamVPS customers, which most of them are small, medium business, because they need one-stop shop to keep their data and to exchange their data. And they have a lot of regulation on their head, like, for example, lawyer officers, legal officers, PCAs, et cetera, regarding the average deal price. So I can tell you that I don't want to mislead because the variation is huge. I can tell you, for example, that in the last month we have one deal of $75,000 and one bill of $1,000 because we are pricing our product in the privacy according to capacity and throughput, not according to end users. And sometimes it's totally changed between customer need to other customer need. So I don't want to mislead, but you saw the numbers, you saw the growth, and this is, I think, I can give you the most accurate picture of the company.

speaker
Bobby Kieser

Okay, thank you. So is it priced more on like a... How do you get those two different sizes? Is it like a usage basis or is it more of like what products you're using? Okay.

speaker
Steve Gersten

Of course, of course. Usage and features, okay? But not according to end users. It's usage and features. You have premium... We have lower levels. It depends on your need and in the amount of data, okay? It's what I call usage or throughput, okay? Gigabyte, megabyte, terabyte, et cetera. Okay, awesome. Thank you, guys. You're welcome.

speaker
Operator

Our next question comes from the line of Richard Molenski with Max Ventures. You may proceed with your question.

speaker
Richard Molenski

Yes, thanks. Well, congratulations. Quick question. You've mostly answered it anyway, but I'll just ask it anyway. You know, how will you maintain your top line growth and what areas of the company will bring you this growth? That's it. And congratulations again.

speaker
Steve Gersten

Ah, okay. So, um, I think everybody asked about it, but I don't, I will, I will repeat. Okay. Yeah. So, um, You know, first of all, we intend to continue growing, especially in the large consumer markets and in the privacy for organizations, because we increasingly see the need for new and innovative security and privacy products. Okay. Especially in response to dramatic increasing in the attacks and data breaches. Just lastly, because of the geopolitical issues, but in general, it goes higher and higher every year. Okay. Because of this, we are constantly investing in R&D and product development programs and expect to launch a variety of new products and services over the next few months, which we believe will continue to drive this growth and to fuel this growth. These new products will be available in mobile app, iOS, and Android, and especially we will launch the first design for Windows desktop and PCs. So this is how we will fuel our growth with new products, new features, innovation, disruptive technology. We have one of the best sales and marketing teams, as I mentioned, and they know how to sell it. We just need to have the right product. We have great product guys, great research team that know to predict the next market needs. For example, I can tell you that I'm very proud to say that we started to discuss about secure remote access in the enterprise side, but you know, it's the same guys. Okay? Much time before COVID, then COVID came and proved to everybody why remote access and, of course, secure remote access is so important and so crucial. And this is my answer.

speaker
Richard Molenski

I appreciate it.

speaker
Steve Gersten

Thank you so much. Appreciate it. Keep up the great job. You're welcome. Thank you.

speaker
Operator

Our next question comes from the line of Brian Kinslinger with Alliance Global Partners. You may proceed with your question.

speaker
Brian Kingslinger

Hey, Shaka. One follow-up. So when I look at Armour, 15,000 subscribers at $20 a month puts you at around $3.6 million a year. I want to make sure that's right. That sounds right to you. But then second, as I think the math is pretty sound, can you talk about how many subscribers... First of all, when was this product launched and how many subscribers did you have, say, six months ago and say a year ago? I'd like to assess the growth rate of that product.

speaker
Steve Gersten

Okay. Okay. So basically we started with this product, uh, something like even before the acquisition. Okay. The guy started with this product, uh, I think in marriage or something like this or something like this story. And so we'll be totally honest. I don't care to send it to you. If you ask, send me, I don't have the exact number of subscribers in front of me now at this stage of each month, but I can tell you, for example, that in the end of the year, We were in, uh, we, we announced, by the way, we were in around 10,000 and now, uh, we are almost in 13,000. Okay. And it depends totally blind in the amount of investment, you know, as much as we will invest in acquiring consumers, we will see a totally different numbers. We add the machine. The machine is the formula. We know how to generate revenues and consumers for media buying. Okay. depends on us and the amount of cash, etc.

speaker
Brian Kingslinger

So if I understand, it was launched in March of 2021. You were at $10,000 by the end of the year, and you're at $15,000 today and growing rapidly. And essentially, it's how much capital you want to put into acquiring customers. Do I have that right?

speaker
Steve Gersten

Yes. Okay, great. Thank you. You're welcome.

speaker
Operator

Ladies and gentlemen, we have reached the end of today's question and answer session. I would like to turn this call back over to Mr. Shakar Daniel for closing remarks.

speaker
Steve Gersten

Thank you very much. So to close today's call, I want to say that our vision has always been to become a leading provider of privacy and cybersecurity solutions, and we plan to continue investing to achieve it. We are investing into upgrading and refining our products as well as into introducing innovative new solutions for consumers and enterprises. We believe that safety today is a better position than ever, and the market opportunity is even greater than we imagined. Our board and management team are committed to take this company to the next stage in terms of market solutions and revenues in 2022. If you have any further questions, please contact Steve Gersten, our Director of IR. Thanks a lot for joining us today. We look forward to continue to update you on our progress, and we are really excited for our results and for the future. Thank you very much.

speaker
Operator

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

-

-