Arhaus, Inc.

Good morning and welcome to the Erhaw's Third Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal remarks. Please note that this call is being recorded and the reproduction of any part of this call is not permitted without written authorization from the company. I will now turn the call over to your host, John Reed, co-founder, chairman, and chief executive officer. Please go ahead.

Good morning, everyone, and welcome to the Erhaw's Third Quarter Conference Call. On with me today are Dawn Phillipson, chief financial officer, and Tara Atwood, our new vice president of investor relations. Tara is a seasoned investor relations professional, and we are excited to welcome her to the Erhaw's team. Now I'll hand it over to Tara.

Good morning, and thank you for joining the Erhaw's Third Quarter 2024 Earnings Conference Call. After our prepared remarks, we will be joined by Jen Porter, our chief marketing and e-commerce officer for the Q&A session. During Q&A, please limit to one question and one follow-up. We issued our earnings press release and our 10-Q for the quarter ended September 30th, 2024 before market opened today. Those documents are available on our investor relations website at .Arhaw's.com. A replay of the call will be available on our website within 24 hours. As a reminder, remarks today concerning future expectations, events, objectives, strategies, trends, or results constitute forward-looking statements. Actual results or events may differ materially due to a number of risks and uncertainties. For a summary of these risk factors and additional information, please refer to this morning's press release and the cautionary statements and risk factors described in our most recent annual report on Form 10-K and subsequent 10-Qs as such factors may be updated from time to time in our filings with the SEC. The forward-looking statements are made as of today's date and accept as may be required by law. The company undertakes no obligation to update or revise these statements. We will also refer to certain non-GAAP financial measures and this morning's press release includes the relevant non-GAAP reconciliation. Now I will turn the call back over to John.

Thanks, Tara. I'd like to begin the call by expressing my gratitude to our team with their exceptional execution this quarter. Our long-term success is driven by their dedication to delivering outstanding products and creating an inspiring showroom experience. This quarter we launched some of the most compelling new product collections in our house history, thoughtfully presented across our showrooms to elevate the client experience. A highlight of our fall product launch is the Astor Collection, which builds on our leadership in reading, design, and commitment to artisan craftsmanship. This collection combines globally sourced materials and sophisticated elements, making each piece both functional and beautiful. Crafted from solid oak with natural stone tops, the Astor Collection features beautiful brown espresso marble chosen for its rich tone and stunning movement. Our fall launch also includes elegant curved upholstery selections and unique collectible pieces that can define a home. Moving to our quarterly performance, in the third quarter we delivered a net revenue of $319 million, net income of $10 million, and adjusted EBITDA of $23 million. During the quarter we experienced a decline in demand comparable growth of 11.3%. However, demand trends improved meaningfully as the quarter progressed. In September we recorded a low single digit decline in demand, comparable growth following high teens and mid-teens declined in July and August respectively. Notably, September set a new record as the biggest total demand month in the our house history of 10% compared to last year's strong comparable period. This performance was supported by our annual store-wide sale held each January and September to coincide with our spring and fall launches. This promotion was well received by clients and we continue to leverage our our house marketing campaigns to drive engagement around these key launches. In October our demand comparable growth declined in this low single digits as the consumer environment remains pressured. However, total demand was up nearly double digits as our brand continues to resonate with clients despite ongoing macro pressures. While demand trends improved over the course of the third quarter, we're lowering our full year sales and earnings outlook to reflect the continued tempered consumer environment, which we believe is temporary given our innovative product offerings and compelling marketing campaigns. Dawn will discuss the details later on the call. Despite these headwinds, we remain fully committed to our long-term growth strategy and the fundamentals of our business. Our key growth drivers include first, enhancing and elevating our product assortment, which is essential for exceeding client expectations and reinforcing our leadership in premium artisan crafted home furnishings. Second, expanding our showroom base to bring the our house experience to more clients in key markets. Third, increasing our brand awareness, which will deepen our relationships with both new and existing clients. And finally, we are making strategic investments to upgrade our infrastructure and improve our business tools ensuring we have a strong foundation to support our long-term growth. Turning to our showrooms, we are on track to meet the high end of our 2024 showroom opening goals with 10 new showrooms already open this year and additional opening tomorrow in Corte Madera, California. The Corte Madera showroom will be our 14th location in California as part of our ongoing West Coast expansion. This year, we expect to open five new traditional showrooms bringing our total to 85 traditional showrooms at the end of the year, just halfway to our target of 165 traditional showrooms. In addition, we opened three new design studios, three our house loft locations this year. As I mentioned in past calls, we continue to be pleased with our performance and economics of our new showrooms in all formats. We're proud to have grown our total showroom count to now 103 as of tomorrow. Moving to product, we believe our house leads the industry in setting design trends, often seeing them before they emerge. As I mentioned earlier, we're excited about the new fall collection which launched in the third quarter. We encourage you to experience the design quality and aesthetic appeal of our furnishings and decor, whether in our showrooms or on our website or looking on our catalogs. And we're already hard at work on the upcoming spring launch just two months away. Notably highlights include expanding our motions selection within the upholstery collections. We've been in the motion business for some time now and we're thrilled to see the continued growth of our merchandise assortments with these offerings. Additionally, we're introducing exotic wood collections across bedroom, wall, dining, adding distinctive character enriches to our product line. On the strategic investment front, as we previously communicated, we're setting the foundations for our long-term growth by improving operational efficiencies with upgraded infrastructure, technology and processes. We are pleased to have implemented our new warehouse management system and are now focusing on the design and build phases of our new planning system and the new ERP at our upholstery manufacturing facility. We expect these systems to be implemented in 2025. As a reminder, the planning system will help optimize our inventory purchases and forecasting capabilities and the new ERP at our upholstery factory facility will improve margin visibility and production capabilities. Before I turn it over to Don to discuss our financial results and outlook for the remainder of 2024, I want to again thank the Our House team for their hard work and dedication. Our long-term success is driven by our team's dedication to delivering the best products and inspiring showroom experience. Their ongoing commitment highlights the resilience of our growth strategy and our commitment to creating value for our shareholders. Over to you, Don.

Thank you and good morning. Net revenue in the third quarter was $319 million with a .2% comp decline. The decrease in net revenue compared to the prior year was primarily related to the non-recurrence of prior year abnormal backlog deliveries and lower total demand in the quarter. As John mentioned earlier, our demand comp declined .3% in the quarter with September's demand comp improving meaningfully to decline low single digits from July's high teen and August mid-teen declines. Our third quarter gross margin decreased to $123 million, driven primarily by lower net revenue and higher showroom costs as we continue to expand our footprint. Gross margin as a percent of net revenue decreased to 38.6%, driven primarily by higher showroom costs, higher delivery and transportation costs and deleverage on lower net revenue. Third quarter SG&A expense increased $5 million to $112 million, primarily driven by legal costs, marketing investments and strategic investments to support and drive the growth of the business, including supply chain and technology improvements. This was partially offset by the non-recurrence of last year's donation to the Nature Conservancy. Third quarter 2024 net income was $10 million, adjusted EBITDA in the quarter was $23 million versus $34 million in the third quarter of 2023. Third quarter net revenue of $319 million and adjusted EBITDA of $23 million resulted in a .2% adjusted EBITDA margin in the quarter. As we reported this morning, we are lowering our full year outlook for 2024. As a reminder, we experienced softening demand comps starting in May with the negative trend accelerating into July and August. In September, we experienced sequential improvement with the demand comp decline in the low single digits as clients responded well to our product assortment, marketing and planned promotions. As we mentioned last quarter, we believe the softer demand comps we're experiencing are a reflection of the continued pullback by the home furnishings consumer that is now starting to impact our business, as well as the lapping of strong demand from last year related to the price action skews in the second half of 2023. For the year, we now expect net revenue in the range of $1.23 to $1.25 billion and adjusted EBITDA in the range of $115 to $125 million. As the midpoint of our range implies, we expect net revenue to decline approximately 4% for the year as we lapped the delivery of $75 million in abnormal backlogs that occurred in 2023, and we expect a negative demand comp for the year. In the fourth quarter of 2024, we anticipate net revenue in the range of $306 to $326 million and adjusted EBITDA in the range of $23 to $33 million. Our outlook contemplates a low double digit demand comp decline for the fourth quarter. We remain focused on current demand trends and gross margin and our outlook allows for continued flexibility around promotions for the balance of the year. We previously communicated the expectation to invest $10 to $15 million in strategic investments this year. We now expect to invest approximately $10 million in strategic investments in 2024 with about 80% in SG&A and 20% in gross margin. These initiatives include investments in systems, e-commerce, client experience, and other corporate investments to support and drive the growth of the business. In 2025, we expect to spend approximately $15 to $20 million in strategic investments, including the subscription fees for system enhancements deployed in 2024. For all other details related to our 2024 outlook, please refer to our press release. In closing, I want to reiterate our strong commitment to our growth strategy despite the current macro challenges. Our debt-free balance sheet is a meaningful competitive advantage that allows us to make the responsible investments to build on our share gains in the highly fragmented $100 billion premium home furniture market. We continue to navigate the current environment from a position of strength and we believe we are well positioned to maintain our client first service and drive value for all stakeholders. This concludes our prepared remarks. With that, I'd like to thank you for joining us this morning and we are happy to take your questions.

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your questions from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. The first question comes from the line of Steven Forbes with Guggenheim Securities. Please go ahead.

Good morning, John Doan. Maybe just to start. Good morning, Steven. The new showroom performance. Yeah, thanks John. To start with the new showroom performance, curiously we expand on how the more recent store cohorts, right, the 2022, three and four store cohorts are performing relative to the internal performance model and how the current environment or performance of those stores are impacting your 2025 real estate plans.

Sure. Yeah, we've been thrilled with

the new stores. They have opened very solid. They seem to be growing. Some have been super home runs that really surprised us. Other ones have been very steady, right on projections. So yeah, we're happy with that. And as far as looking into the future, we're sticking with our plan. We've got a lot of runway to do, a lot of great real estate we're working on currently and not only are we doing a lot of looking at new locations and so forth, but we're also going back and moving existing stores that maybe have been become dated and so forth into better, bigger locations. As a matter of fact, we're opening one of those tomorrow as well in Fairfax, Virginia, a store we've had for about 15 years or so in a location, we're moving it to a freestanding building. Two stories, it's absolutely stunning. I just toured it yesterday and it's gonna be a huge, huge success. So we like doing both, keeping our current format very, very fresh, sort of relevant and cutting edge and then looking at all the new locations

around the country that we're very excited about as well.

Appreciate that. And then maybe just a quick follow up for Dawn, the 15 to 25 million of strategic investment spend for next year, is that in addition to the 10 million? So if 15, 25 million on top of 10, so a run rate of 25 and 35 or is that, should we look at that sort of as a, yeah, more of a increment of five to 15?

Great question, Steve. So it is the total strategic investment spend for next year will be 15 to 20 million. So not incremental to the 10 million that is being spent in 2024. So we tried to provide a comprehensive number for modeling purpose, really.

Appreciate that clarity. Thank you.

You're

welcome.

Thank you. Thank you. Next question comes from the line of Jeremy Hamblin with Craig Hallum, please go ahead.

Thanks for taking the questions. And just a quick follow up in terms of thinking about the kind of the investments that are being made and the systems changes. I wanted to get a better sense of the timing of each of the different systems components that you're gonna be touching here, both FY25 into FY26. And then in terms of, I wasn't sure if it was 15 to 25 million or 15 to 20 million of spend. And how much of that was really kind of staffing requirements that you need or your support teams versus kind of the software licensing fees, et cetera.

Yeah, great question. So lots of moving pieces here. I'll try to answer all of them, but certainly let me know if I missed something. So with the planning software that is well underway with the build portion, we are anticipating that we'll launch in the first half of next year. That is the same timing that we would anticipate for the manufacturing ERP is sometime in the first half. For the other systems, the two other systems that we've talked about for next year are the financial platform and the order management system. And those two are very broad. We wanna make sure we're doing those correctly. So it takes some time. Those will not be deployed next year, but they will likely be kicked off launch next year. And those are the systems that we are incorporating into the 15 to $20 million. So it is 15 to 20, not 15 to 25 for next year. And then as it pertains to the split between subscription fees, implementation costs, and personnel, those are largely still being flushed out. We have not yet selected new vendors. We are actively in the process of working through what that could look like. So we need a little bit more time. We think in the numbers that we've included here that we're targeting for next year, we think that we have a good handle on the different pieces as they could range and flex, but nothing is kind of nailed down. And then if you think about something like the OMS and the financial platform, there will be longer term efficiencies. So once those are deployed, we'll have operational efficiencies, likely have process efficiencies, especially with the financial platform that might make us able to streamline headcount over time. So all of that will be flushed out, but it takes a little bit longer than just 12 months to determine those. Did I capture everything?

Yeah, great color. I had one additional question that I wanted to hit on, which was in terms of the kind of the pricing presentation and coming back to demand trends. September, in terms of online and even in stores, the presentation looked a bit more like kind of traditional our house over the last few years, as the company kind of migrated away from pricing presentation to look like things are on sale all the time. Is there any kind of linkage to September, you saw a pretty notable improvement in your demand trends, you're running your kind of typical September, promo in which you had percentage off store wide and online. Is there any kind of linkage to where you've seen degradation in overall demand comps, that's kind of based on that presentation and is there any thought to potentially going back to how it was before?

Yeah, hi, good morning. Great, great questions. Yeah, and as you noted, the presentation of our pricing, earlier this year we shifted to that more consistent pricing and that's really reflective of our stance on how we price products and really wanting to reflect the value of our products to our clients. I think it's a great question about September. So September, it was reflective of our biannual store wide sale promotion that comes last year, that comes really the last five to 10 years strategy that we do and we're doing that twice a year in spring and in the fall time. And we were really pleased with the improvement in comps in September. I think what's interesting that I was looking at the low single digit comp, negative comp in October as well. So that wasn't an isolated trend shift that we saw in September and then saw deceleration going in October. We're seeing that similar trends continue into October where we have come off of that September promotion through our new strategy. Pricing is something that we always are paying close attention to. We've spoken a lot before about how our pricing strategy is built to reflect that product. We build and create and design products that will be high quality, beautiful, works of art, early on quality that can last a very long time for our clients and then we price it accordingly. We're not price engineering our products. We're not reactive in our pricing strategies with what's going on in the market. So we think very carefully about that. And we're happy with what we're doing right now but we are paying very close attention and we're constantly evolving that strategy.

Great, thanks for the call. Our best wishes.

Thank you.

Thank you. Thank you. Next question comes from the line of Robi Olms with Bank of America. Please go ahead.

Oh, good morning. Thanks for taking my questions. Two questions, a quick one. Inventory growth I think was a little bit higher than we were expecting in the quarter. Just some update on how we should think inventories will trend through the fourth quarter. And my second question is just any, I don't know, Don, if you could give us any further puts and takes on how we should think about gross margin for the fourth quarter in 2025.

Yeah, I can take the inventory question, Robi. That's been my direction. We've hit on some amazing collections of product that are outselling the pace of our company and surprising us. And growing on a lot of new things, as I mentioned, we're launching some incredible new product coming out into this year and into the spring. So I wanted to A, get back in stock on things because we were still leaving up playing catch up with some products just because it surprises so much how much it was selling. So our partners had to hire people at facilities and so forth. So everybody is in line to grow with us now. We're thrilled with what everybody's done for us and we're ready to grow. So I wanted to get some more inventory. So A, we're in stock on almost everything. And B, we can really fund these bestselling new collections that are really gonna propel us into 2025.

Great, and then on the gross margin question. So while we don't guide to gross margin, I think there's a couple of things that will be really helpful for you as you're thinking about your models and as we're thinking about the fourth quarter. I would encourage you to remember we had $75 million of abnormal backlog last year. And keep in mind the second half was heavier with those than the first half and the fourth quarter was heavier than the third quarter. So we are laughing toughest quarter from just a, revenue flow through perspective related to abnormal backlog. So you're gonna see some deleverage related to that. Steve asked a question earlier on the new showroom and for 2025. And so just keep in mind that most of those are already under construction. We've started those, we've taken possession. So expenses such as rents and things like that nature are already flowing through the P&L and you'll see additional compression and gross margin related to those in the fourth quarter. So those are some of the kind of key call-outs I would take. We're feeling really good about the actual, product margin relative to prior year and how we're, as Jen mentioned, as we're talking about the promotional cadence. And so, more to come on 2025. We will likely give guidance when we report fourth quarter versus now.

Terrific, thank you.

Thank you, next question comes on the line of Jonathan Matuszewski with Jeff, please go ahead.

Hey, good morning and thanks for taking my question. The first one was just on demand complexion. Can you help us understand how that trended throughout 3Q, maybe relative to the first half? I'm thinking of things maybe like traffic, conversion, AOB, any insights would be helpful.

Yeah, so you know, metrics across the board have been choppy this year. So we're actively tracking those, we're paying close attention, we're trying to slice and dice the data about 50 different ways, much like you guys are, to understand what's happening with the underlying consumer. And interestingly in the third quarter, while comp traffic was down, comp transactions were down, we did see really nice growth in the second quarter. We had a nice response in the average order, units per transaction were up nicely as well. And then as you know, we've mentioned in the past, those orders that are over $5,000 and over $10,000. And what was interesting in the third quarter is that we did see those decline year over year. However, the penetration of those orders relative to total increased. So seeing those higher value customers decelerating, like the total consumer base did, but at a slower rate. So, you know, interesting and giving us some good feedback and feelings about the product assortment, the marketing, and as we kind of enter the last few months of the year.

That's really helpful. And then just my second question, if you could update us on the source exposure to China and the extent to which maybe reliance on the US and Indonesia and Vietnam may have changed since you went public. And if we do see higher tariffs, maybe, what percentage of your COGS is tied to product spend? Thanks so much.

Sure. As you know, we've all been waiting for this election and now we know who's in. So we have been working on this, what, two years, three years now, moving things out of China. China never was a very large country for us, relatively small basis. As you guys all know, we manufacture our own upholstery here in the United States, which is the biggest part of our business. And we, you know, get things from all over the globe and truly probably more than, certainly more than our competitors do. Various countries all over. But the things that were left in China, I'm very happy to please any of our major vendors that we were doing any kind of significant business with there have all migrated out of China, Mexico, Vietnam, Cambodia, even the over to Europe, Eastern Europe. So they've been working on this. We've had a team of people working on this now for a couple of years. Anticipating this may happen, so

we're in great shape.

Thank

you. Thank you. Next question comes from the line of Simeon Guttman with Morgan Stanley, please go ahead.

Hi, this is Lauren Ingham for Simeon. I guess our first question is, are you satisfied with demand comp trends, you know, in light of the promotions you're running? Does it show that, you know, maybe the customer is weaker, competition is more intense or maybe something else? Thank you.

Hi, good morning. You know, are we satisfied with the demand comp trend? No, obviously we want to see better. You know, it's been a really choppy, interesting market. A lot of the furnish industry has been, you know, dealing with what's going on in the macro for longer than we have. We've obviously been seeing a really choppy, you know, we're seeing a lot of growth happening here, here in terms of our demand. We obviously want that to get better. We're obviously working for that to get better. And we believe a lot of the macro is, you know, temporary. You know, we've got a lot of conversations around interest rates, what it's doing on the housing market, the election was earlier this week, and there was a lot of noise leading into that. So, you know, we are really confident in what we are doing in our business, in our strategies, how we are monitoring all of our sets. We have promotions and what's going on in the market. It continues to be an elevated promotional activity. I'll see to everything that's going on. We run promotions, as you know, our overall strategy and approach to promotions has remained pretty consistent. We have, you know, been lengthening promotions in certain cases, as I've spoken about on prior calls, and we're constantly evaluating that and have that as a lever to continue going into Q4 and then next year. But simple answers is what happens, and the answer is no, but looking forward to the future.

Yeah, just to add to that, you know, we have an incredible lineup for 2025 in marketing and new products, new stores that are all just hitting on the red cylinders. And, you know, we had a little stumble this quarter. I think the last time we had a stumble was 2016. So, you know, what is that, eight years ago or so? So, you know, we've had a huge run, incredible run. Our comps compared to our competitors were way out the last few years. You know, if you look at a three-year comp or a stack comp or so forth, we are incredibly doing unbelievable. And so, yeah, we had a little bit of stumble here, but we have all kinds of plans to get out of that, and we think it's gonna be great. We love that the election's over. Hopefully the housing market, you know, we start hearing some better news on that going into next year. I know the interest rates continue to fall.

So, we're happy. I'm very excited about our future.

Great, that's helpful. And then my follow-up is just, you know, on the competitive landscape. It seems that you have a large competitor who is driving a lot of, you know, product newness and catalog intensity this year. Could you comment if you've seen any, maybe overlap or in general, what you're seeing in the market share versus the industry? Thank you.

Yeah, I mean, our products, our best

sellers, our designs are doing incredible, especially the new product. You know, we're, I guess, flattered that some of our competition has been copying us more and more. But, you know, that's part of competition. Everybody does that. So, we don't see any effect whatsoever with our competition taking any of our market share, turning on products that's been very similar to ours. As a matter of fact, ours has been beating our projections. So, we'll continue to do what we do best. We've got the best design team, we think, in the country. We've got the best manufacturers and partners around there that make the most unique product anywhere in the world. And, you know, we've got a lot of exciting stuff coming up here. And, you know, people, of course, are gonna copy us. I guess that's flattering and part of the business. But we're gonna stay a few steps ahead of everybody and we'll continue

to do what we do best. Mr. Carton, are you done with the question? Mr. Cutman, are you done with the

question?

Yes, I am. Thank you.

Thank you. Next question comes from the line of Christina Fernandez with Telsey Advisory Group. Please go ahead.

Hi, good morning. I wanted to see if you can give more color on the change in the outlook for 2024, particularly as it relates to demand. You know, on the last call you talked about did the man assumption for the back half being down low double digit? Third quarter came down 11%. Fourth quarter outlook, it's also down low double digits. So it seems to be the same. So I'm just trying to understand where are things falling short of the prior outlook?

Yeah, great question, Christina. So, you know, low double digit, of course, there's a little bit of a range there. So, you know, that's one component is just as we're looking at different metrics and as we're contemplating our promotional cadence through the balance of the year, you know, some flexibility there, just in that range, right? And then secondarily, just keep in mind that if, you know, as the demand comp picks up closer to November, December, that's a little bit tighter to get deliveries out and then impact net revenue, right? So there's this kind of timing component too that we're thinking about and contemplating

as we're

looking at November and December, you know, sales trajectory, there are demand trajectories there. So those are the two reasons though.

Thanks. And then just to follow up on one of the earlier questions on the sourcing exposure, I know your China exposure is not as big as others, but can you remind us back in 2018 how you dealt with the tariff? Did you have to, you know, did you increase prices? Did you make culture across your organization? And then to the extent that tariffs could be bigger this time around, you know, what are the levers you can pull to offset any cost impact?

Thanks. Yeah, sure. Yeah, the tariffs of a few years ago, 25% out of China, A, again, we did not have that much stuff coming out of China. The product we did, we worked with our partners, you know, they took a cut on their margins. And then the offset of that is we raised prices a little bit. I think it was seven to 10%, something like that. But then our vendors gave us a cut on the product as well. And we didn't miss a beat in sales. If this happens across the board, around the world, we'll do the same thing. Again, keep in mind, a big part of our production is right here in the United States. So we don't have to worry about that. The things that are offshore or out of this country, I should say, we'll deal with it, you know, one by one. Our product is such an incredible value, better than our competition, better than, you know, the $100 billion designers out there that are doing business. So, you know, we have room to raise prices and we don't think that's gonna

affect our sales. Thank you. Thank you. Next question

comes from the line of Peter Keat with Piper Sandler. Please go ahead.

Hi, thanks, good morning. Apologies, I got on the call a little bit late, but John, you had just mentioned in a recent response that you stumbled a little bit in Q3. And I guess with the benefit of hindsight, you look at those negative mid to high team demand comp declines for July and August, was there anything internal that you've identified that you were able to fix or that maybe did wrong that now gets you back on track?

Yeah, yeah, I mean, obviously as John said, we've looked at this backwards and forwards. And, you know, the previous year, we had a lot of, we're up against some big numbers, some big positive numbers. Hey, also the previous year, we had taken some big markdowns just to clear out some inventory, which was a big volume for us. And we didn't, we just assumed we could make that up. And obviously we didn't plan for that. So we think those are the two biggest things. See, we didn't really promote it all those couple months. We wanted to see what was gonna happen if we were just very quiet with promotions and so forth in any categories. And, you know, looking back, we probably should have been a little more promotional on that. But the big things were the prior year, the big comps and all the

old product we were clearing out. It's a big part of that.

Okay, helpful. And then on a, just a guidance question for Don, the demand comp outlook for negative load double digit for Q4, I'm just trying to piece together. I think what Jen said is that the negative load single digit trend is continuing with October, November, December, I believe, face easier compares. So I guess is the view right now, and I understand conservatism, but that things are very choppy, that it might get worse and why might they get more challenged post-election?

Yeah, it's a great question, Peter. And we've had a lot of internal dialogue and debate about what do we think November and December are going to look like for us. So, you know, really please, although, you know, it's an acceleration, sequential acceleration in September and October, although certainly not where we wanna be. And so, you know, really for just, because it's been a choppy year, because the trends, the underlying trends and data sets are a little, you know, choppy, I guess is the best word. We do have conservatism, you know, potentially baked in for November, December. I also, I think I said this on the last quarter call, maybe, but, you know, I do think the election distraction caused some pullback. And I think when the consumer returns to spending, you know, it might be in furniture, but it likely will be in other categories, more holiday oriented. So we're really excited to kind of jump into January and next year and what does that look like for us, but, you know, giving ourselves a little bit of flexibility as we finish out this year, as it pertains to the guide, I think is prudent. Just given that, you know, two months don't make a trend and we'll see how the consumer reacts though. We were really pleased with the newness introductions in September and the marketing campaigns that came out to support those. So great question. Yours is the question that we've been asking each other for quite robustly for the last several weeks.

Okay, I appreciate the insights. Thank you so much.

Thank you. Next question comes from the line of Philip Lee with William Blair. Please go ahead.

Hi, this is Sabrina on for Philip. Thanks for taking our question. Could you provide some color on performance by income cohort or by geography? And has there any notable strength or potential softening in any particular categories?

Yeah, good morning, Sabrina. It's a great question and we monitor, you know, our client demo really, really closely. We don't really speak to any shifts we see in months or in quarter really just because you can't, you know, make a trend off of one month's data, particularly when it comes to demo. We are, obviously there were some, you know, weather factors in the quarter, the hurricanes, you know, in Florida and North Carolina area obviously play a part in that, but in terms of general, what are we seeing from our clients, who they are, where they are, we're seeing that remain pretty consistent, nothing that we would see as significant enough to share this day, but we'll definitely keep you updated if we do see any shifts

and trends

in the future.

Thank you. Thank you. Next question comes to the line of Sigmund Buckley. Please go ahead.

Hey, great, good morning, everybody. A few follow up questions for me. As I think about the effectiveness of that September event, and then you think about the dip in sales or demand that you saw over the summer, do you think there was any just waiting for that September event? You know, obviously the consumer has responded to more promotional activity broadly across the industry. I'm not sure if you're seeing that type of elasticity, but does it change at all how you think about pricing and promotions, and then I guess just one related question was thinking about the scenario that you had talked about in recent quarters about maybe budgeting for more price investments, more promotional activity. I guess it was more of a scenario, but how are you planning for that now relative to those expectations a quarter ago?

Yeah, that's

a good question. And the answer is the summer, again, we're up against these high numbers the year before in a lot of markdown products. Some people certainly wait, our old tried and true customers that are there, but you have to keep in mind, well over half of our customers are new every year. They don't know when we do promotions, they don't know us, they just love our product. And I look at it, it's all about the product. Our product is an amazing value and even more so just a unique, incredible quality stuff that you just cannot get anywhere else in the world. So with that said, we don't need to start promoting more than we have been by any means, we're not planning on it, we're not planning on eroding our margin for promotions because we don't have to. I mean, we got the best product, we're one of the certainly leaders in our business. We actually start a lot of trends in our business. And with that, people want what they want. Our customers can afford our product, they can afford to travel. Yeah, I think last, even this summer, in my opinion, so many people were traveling and so forth, trying to get that out of their system because of COVID. They had maybe didn't do it the year before, they do it this year. And now I think things are coming, elections over, things are becoming more normalized, where if they're gonna travel, they're gonna buy furniture, they're gonna go out to dinner, but they're gonna do all three. And I think the home business, as you guys know better than I've with the competitors and just the industry, just about everybody was off this past year or so. And I think things are gonna get more normalized next year. But we've got an incredible product, incredible lineup. And there's no need for us to erode our margin by thinking the competition is taking our business or anything like that, because we don't believe that for a second.

I think just to add onto that as well, if you think about what's happening going from that June, July, August period into then the September, October period is, we were doing a lot. We launched our fall catalogs that hit homes at the very end of August, going into the beginning of September. We were launching incredible new products in August, going into the back half of the year. We were doing all of those things that make our house special as a brand, being able to show off that product, show off the product quality, tell the Augustan story, show off the styling opportunities, the special order customization capabilities, all the things that make our house so special. And I think a lot of times, we talk a lot about promotional levers or pricing levers in order to drive the sales. I think one of the big things that we focus on on a business is doing what we do well. And we launched a lot of that at the end of the summer, that at the end of August going into the fall periods. And I think we're seeing the results about getting out into the market and invigorating people. There are a lot of distractions going on in June, July, August, and sometimes getting that catalog in the mail or getting that new showroom floor set in the stores and people walk in to really be able to inspire them. Those are the things that really make a difference when you're furnishing a home.

So when you think about that, so maybe just a good follow-up there is thinking about the improvement in the exit rate and it seems like overall message is relatively positive on what you've seen from a demand perspective, at least the cadence. I'm curious when you look at leading indicators in your business, customer engagement, things like store traffic, web traffic, is there anything that gives you confidence that underlying demand is there, there's just some hesitation on the consumer's part, sort of a waiting housing and macro? Thank you.

Yeah, that's a great question. And as Dawn mentioned a few questions ago, we've been digging into every metric and looking at everything. And I haven't even commented on anything specifically because you see one metric or element that suggests one direction and then you see something else and maybe suggest something else. We did, I think, to the first comment about seeing the really positive responses to our new products that we just launched, seeing some nice responses, the marketing that we put out, those are all of those indicators that confirm to us that what we're doing is working. People are buying the product, as John mentioned, we'd be surprised by the success of some of these new collections and how well they're doing, despite everything that is going on in the market. So I think that is one of the big things we look at. I think the other thing I would point to, that isn't really a market indicator or maybe a customer behavior indicator, but all of the things that are going on behind the scenes and we're getting smarter every day, we're getting better every day. We've talked in the past about how we're investing in our data capabilities, our internal team analytics capabilities, really understanding that customer behavior. And so I think we are getting better every single day, every single month at being able to give our clients what they want and meet them when they want us to be there. And so that gives us a lot of positive optimism going into 2025 as well.

Thanks so much.

Thank you. A reminder to all the participants that you may press star and one to ask a question. Next question comes from the line of Shade Basham with Webush Securities. Please go ahead. Thanks a lot, Ang. Good morning.

My first question is just thinking about the relative success you had in terms of sales over five and $10,000. What do you think drove that? Was it because of bigger discounts or any other factors that you can point to?

We've been concentrating on, A, remodeling our stores and getting our stores absolutely beautiful. And that absolutely helps with sales. People walk in and say they want the whole room. So that's number one is when you walk in our stores and certainly our new stores and our renovated stores, people are just blown away. And they'll walk in and they just spend more money. On top of that, we focus very heavily on our internal interior designers. That again, that triples the average sale, I believe. One of our own designers works with the clients, gets out to the client's home, really puts together a plan to do the entire room or certainly the entire house, which were many, many of those. That entails a larger sale as well. On top of that, our trade business with the outside designers has been booming. More and more of those every month are finding us, tying up for our programs and using us. And those also are larger sales. So the combination of those we know is why it's driving the larger sales.

That's helpful color, John. And then secondly, in terms of product, you talked about some competitors emulating and knocking out some of your product. You don't feel like you need to get more aggressive on price to continue to drive strong sales with your competing products. Can you confirm that for one? And then for two, thinking about some of the new products you highlighted like the Astor collection and Breed It Furniture seems to be a major trend. Do you see that as having a lot of legs? And do you see the competitive environment there intensified?

Yeah. The answer to the last question, yes. That trend is here for quite a while. And from what we can tell, we really started that trend in any significant way and now people are playing catch up. So we're off to the next Breed It collection and the next design that's gonna be the next phase of that once the Breed It collection gets a little stronger. And I'm guessing the Breed It collections all the way down to the lowest folks right now. I'm guessing everybody has it because once people jump on a trend, they follow us, they wanna copy us and all the way down to the lowest guys selling to, not our customers, but everybody. So any trends in this country, people love to jump on and follow. We got that part of our culture here in the United States. And so we're on to the next one. We've added actually some more folks to our design team, coming up some great new products. We found some great new partners around the world that can handle our growth as we've grown that we've been very, very happy with. So we're gonna keep doing what we do best and that has come up and innovate new products. And a lot of our products can't be copied because they're so handmade. A lot of these folks, these bigger folks just can't do it. They want things that can be easily manufactured that they can pump out a thousand a day in one factory. And quite a bit of our product isn't like that, but we keep the collections very small with those kind of folks up to one skew even at a time. So they can handle it, but that's a different model than a lot of our competitors. So ours is a very unique model.

Thank you so much.

Thank you. Ladies and gentlemen, we have reached the end of question and answer session. I would now like to turn the floor over to Tara Atwood for closing comments.

Thank you everyone for your participation in our call and interest in our house.

Thanks guys, appreciate it. Have a great day.

Thank you.

Goodbye.

Everyone for your participation in our call and interest in our house.