Arhaus, Inc.

Good morning and welcome to the R House first quarter 2025 earnings conference call. Please note that this call is being recorded and the reproduction of any part of this call is not permitted without written authorization from the company. I will now turn the call over to your host, Tara Atwood, Vice President of Investor Relations. Please go ahead.

Good morning and thank you for joining us for the R

House first quarter 2025 earnings call. Joining me on today's call are John Reed, our Founder, Chairman, and Chief Executive Officer, Jennifer Porter, our Chief Marketing and E-Commerce Officer, and Ryan Brody, our Senior Vice President of Finance. After our prepared remarks, we will open the line up for a Q&A during Q&A. Please limit to one question and one follow-up. We issued our press release and 10Q for the quarter ended March 31st, 2025 before the market opened today. Those documents are available on our Investor Relations website at .RHouse.com. A replay of the call will be available on our website within 24 hours. I would like to remind everyone that our remarks today concerning future expectations, events, objectives, strategies, trends, or results constitute forward-looking statements. Actual results or events may differ materially due to a number of risks and uncertainties. For a summary of these risk factors and additional information, please refer to this morning's press release and the cautionary statements and risk factors described in our most recent annual report on Form 10K and subsequent 10Q. As such, factors may be updated from time to our filings with the SEC. The forward-looking statements are made as of today's date and accept as may be required by law. The company undertakes no obligation to update or revise these statements. We will also refer to certain non-GAAP financial measures and this morning's press release includes the relevant non-GAAP reconciliations. Now I will turn the call over to John.

Good morning everyone and thank you for joining us today. We're pleased with our performance this quarter. Delivering first quarter results in line with our expectations, supported by showroom growth, healthy client engagements across our retail and e-commerce channels, and continued disciplined execution of our operating model. Net revenue grew a healthy 5.5 percent and demand comparable growth was up an impressive 4.1 percent. We ended the quarter with 214 million dollars in cash equivalents and remain debt free. Our strong financial position provides us the flexibility to invest in strategic growth opportunities and create value for our shareholders. Since the huge uncertainty shocked the past couple months, we're focused on what we can control, executing with discipline, investing strategically, and growing our showroom footprint to support long-term profitable growth. We believe our differentiated model built on artisan crafted high quality design and a premium client experience continues to be a distinct competitive advantage. Now let me walk through seven proof points that gives us confidence in the road ahead, starting with our people. We're building our house for the long term and that begins with talent. I'm incredibly proud of our depth bench of experienced leaders across the company, individuals who creativity, passion, and discipline continue to drive our success. We're also excited to welcome Michael Lee as our new Chief Financial Officer starting May 12th. Mike brings extensive experience and financial leadership that will be instrumental and across our showrooms our team remains our secret sauce. Their expertise and connection with their clients are the key competitive advantage, one that consistently sets our house apart. The strength of our people is reflected in our ability to execute especially through the agility of our sourcing and supply chain operations, which brings me to my second proof point, our supply chain and sourcing agility. Today our sourcing footprint is diversified across North America, Europe, and South Asia, enabling us to adopt quickly to global dynamics while upholding the exceptional quality standards that define our house. It's important to emphasize that our diversification strategy has been in place for many years, long before the current headlines, and reflects our commitment to sourcing from a broad range of trusted global vendors. In our house, product development isn't about sourcing diversification as a starting point. It's about going around the world to find the best of the best. That commitment to exceptional craftsmanship, authentic materials, and trusted relationships naturally lead to a sourcing model that is diverse, balanced, and resilient. In April, United States represented approximately 36 percent of our total receipts, including our internal manufacturing operation. We continue to invest in U.S. manufacturing, particularly in our domestic upholstery business. Over 70 percent of our upholstery business comes from the United States, with the largest portion coming from our own North Carolina facility, supporting proprietary design, cost control, and our premium positioning. We also recognize the heightened focus on China sourcing amid evolving tariff dynamics. In April, China represented approximately 13 percent of our total product receipts. We expect this to decline to approximately five percent or less in the third quarter, and we believe we can reach approximately one percent in the fourth quarter. Our sourcing evolution underscores the agility of our operating model and the successful execution of our teams. Of course, the strength of our supply chain wouldn't be possible without our vendor relationships, my third point. These relationships enable us to maximize agility, minimize financial risk, and move with speed and confidence during times of uncertainty. They are not simply transactional. They're built on mutual trust, shared values, and a long-standing commitment to delivering exceptional quality. My deep-rooted passion for sourcing keeps me closely connected to this work, from scouring hidden gem artisan markets to building direct relationships with vendors and artisans around the world. Over the past month, I've had the opportunity to meet -to-face with many of our global vendors alongside members of our leadership team. These visits reaffirm what we've long known. When it matters most, our vendors show up as an extension of our team. Our success is mutually beneficial, and many vendors and artisans have scaled with us, in some cases for decades. Whether it's helping to offset cost pressure, prioritizing resources and production, or adapting quickly to the dynamic environment, our vendors consistently help us navigate. Together with our vendors, we continue to deliver exceptional value without ever compromising quality our clients expect and love. Which brings me to my fourth proof point, our resilient high-end client base. We believe we are meaningfully over-indexed to an affluent consumer who has historically been less reactive to macro volatility. Importantly, this client has consistently been the last to pull back and the first to return when conditions stabilize. And while stock market volatility may be weighing on consumer sentiment more broadly, overall demand was healthy in the past. We have consistently prioritized quality, craftsmanship, and long-term value in their purchase decisions. Proof point five, consistent strategic execution. We remain focused on executing our long-term strategy by continuing to invest in what matters most. -in-class product quality, thoughtful innovation, newness that resonates with our clients. We're expanding our physical footprint while deepening client engagement through a multi-touch point model, including our catalogs which remain among our most powerful storytelling tools. At the same time, we're making strategic investments in technology and e-commerce to further elevate the client experience and strengthen our omni-channel capabilities. This disciplined execution is a key reason we gained market share and recovered faster than many peers coming out of the pandemic and why we remain confident in our approach going forward. Proof point number six, showroom growth and investment. In 2024, we opened 11 new showrooms which are performing well, while relations enhance brand visibility and deep and client engagements. Looking ahead, we have 28 total showroom projects in the pipeline through the end of 2027, with even more opportunities likely. This momentum reflects our disciplined focus on scaling thoughtfully, elevating the showroom experience, expanding market share, and supporting long-term revenue growth. And underpinning all of this is my seventh and final point, our financial strength. We continue to operate from a position of discipline, debt-free with ample liquidity and a healthy balance sheet. We believe the strong financial foundation allows us to invest confidently in long-term growth, navigate near-term uncertainty, and deliver long-term value for our shareholders. In short, our house is well positioned for the future, powered by the strength of our brand, the passion of our people, and the disciplined execution of our In the first quarter, we completed five total showroom projects, one new traditional showroom, and four strategic relocations. The highlights include Winter Park, Florida, a new traditional showroom opened in Winter Park Village in an upscale lifestyle center. Sarasota, Florida, relocated showroom opened in Centerport at Waterside, a key Florida market. In Burlingame, California, we relocated a showroom in downtown Burlingame tailored to the local clientele. Looking ahead, I am pleased to share that we are raising our outlook on this front and now expect to complete approximately 12 to 15 total showroom projects in 2025. This includes four to six new showrooms up from the prior three to five, and eight to nine strategic relocation remodels and extensions. Our long-term remains an average of five to seven new traditional showrooms annually. Importantly, our timing is driven by readiness, not just the calendar. We open locations when we believe they are prepared to deliver the experience our clients expect. We encourage you to view our footprint growth through the lens of total showroom project activity. For every project, whether new opening, relocation, remodel, or expansion is evaluated through the same discipline return on investment approach. Our showroom strategy is clear. Target premier locations with strong foot traffic, complementary code tendencies, and opportunities to enhance the brand visibility and grow market share. Every decision is made with the focus on sustainable, high-quality growth and expected returns on investments. Turning to our product, design is the core of who we are. This season, clients are responding to warmer products, softer silhouettes, eclectic use of color and pattern. Highlights include our outdoor collection featuring premium teak, all-weather wicker, and our first Italian upholstered collection. Upholstery remains a hallmark handcrafted by skilled artisans. Across collections, rich textures, warm woods, and unexpected materials create a fresh yet familiar look and feel. Looking ahead to 2025, we'll continue to innovate in materials, silhouettes, and personalization, keeping us at the forefront of design, comfort, and quality. Turning to demand, as I shared earlier, we delivered an impressive demand comparable growth of .1% in the quarter. However, demand comparable growth was not linear through the quarter. With strong performance in January, up approximately 10%, March up approximately 7%, partially offset by February, which was down approximately 6%. As we said before, a week, even a month, doesn't define a trend. And while there was more volatility, we are very pleased with our overall strength of the quarter. Looking ahead to the second quarter, April demand was softer than expected, with demand comparable growth down 10%, impacted by the shock of the tariff news and the stock market. While near-term volatility remains, our model is built on resilience, and we believe our continued unique positioning is a powerful long-term advantage. In closing, our long-term strategy remains clear and focused on anchored by our four key priorities, increasing brand awareness to drive net revenue, growing our showroom footprint, enhancing our omni-channel client experience, and investing in the growth to build scale. As we look ahead, we remain confident. We have a strong business, a solid foundation, and a strategy that's working. Our team is proactively managing tariffs through sourcing diversification, and we continue to adapt as needed to protect both margin and momentum. With a premium brand, a loyal and growing client base, and a balance sheet that allows us flexibility, we're well positioned to invest in long-term value creation. I'm proud of opportunities ahead. Thank you to our team, clients, and shareholders. Your continued support drives everything we do. With that, I'll turn it over to Jen Porter, our Chief Marketing and E-commerce Officer.

Thank you, John, and good morning, everyone. We had a solid quarter across both our retail and e-commerce channels, despite operating in a more volatile environment. Our omni-channel strategy, designed to meet clients wherever and however they choose to shop, continues to drive meaningful engagement and conversion across all touch points. This strategy is anchored in six core pillars, showrooms, e-commerce, catalogs, in-home design services, digital and content, and client personalization. Our showrooms remain a cornerstone of the our house experience, delivering immersive, elevated environments that inspire clients and conversion. Approximately 90% of our clients live within 50 miles of a showroom, and that proximity combined with high touch personalized service continues to fuel brand awareness and market share expansion. New showrooms opened in recent quarters are performing well, supported by our long-tenured experienced teams. Our showroom growth contributed meaningfully to healthy net revenue in the first quarter, and showroom driven demand was a key contributor to our overall demand strength. Client engagement remains strong, driven by our unique product mix, refreshed seasonal assortments, and the exceptional performance of our highly trained showroom teams, including our in-home designers who bring trusted expertise to every interaction. These designer-led services continue to be a key competitive differentiator and growth driver. Designer-driven demand was strong both in-store and virtually, and clients who engage with our design team generate order values four times higher than average. In the quarter, we saw meaningful growth in orders above $5,000 and $10,000, along with record high average order value. These transactions, we believe, deepen loyalty and increase order depth across categories. Just as we deliver elevated personalized experiences in our showrooms and through our design services, we're creating that same level of inspiration and ease online. Online engagement remained healthy throughout the quarter, and our e-commerce business delivered strong performance. Growth was driven by strategic investments in technology, platform enhancements, product storytelling, and a compelling product mix. We continue to invest in e-commerce to further elevate the client experience and drive long-term growth. The online experience is more than transactional. It's a platform to inspire, educate, and connect with our clients. Our digital and content engagement continues to drive impressive traffic and deepen brand engagement across channels. Earlier this spring, I visited several of our global partners in Italy and Romania. Seeing their craftsmanship firsthand was a powerful reminder of the care and precision behind every piece, the foundation of our storytelling and emotional client connection. What sets our house apart and what we do best is clear. Exceptional product quality, broad aesthetic appeal, and our artisan-led approach. Even in a more challenged consumer environment, our storytelling resonates. Clients respond not only to how our products look and feel, but also to the intention, values, and meaning behind them, something we take pride in and believe we do better than anyone else. Our pricing and promotion strategy remains unchanged. We continue to drive high-quality growth through a differentiated value proposition, educating clients on what makes our house unique, artisan-crafted, high-quality design, and a premium client experience. This disciplined approach supports margin stability, protects brand integrity, and reinforces the long-term value of our product while preserving flexibility when needed. On tariffs, we are actively monitoring the evolving landscape and remain prepared to bond with discipline. Should targeted pricing adjustments be necessary, we will implement them thoughtfully and communicate clearly. Always with a focus on maintaining client trust and delivering exceptional value. In closing, while the environment remains dynamic, we are staying close to our client, leaning into our unique strengths, and maintaining discipline in how we engage, price, and promote. We remain focused on executing across our six omni-channel pillars to drive sustainable, high-quality growth and deepen client relationships. With that, I'll turn the call over to Ryan Brody, Senior Vice President of Finance, to walk you through our financial results. Ryan, over to you.

Thanks, Jen. Good morning, everyone. Today, I will walk through our first quarter 2025 financial performance, key business drivers, and our outlook for the second quarter and full year 2025 before turning it over to Q&A. Key items from our first quarter 2025 income statement include net revenue was $311 million up .5% year over year, landing near the midpoint of our guidance. Growth was primarily driven by increased demand across both our retail and e-commerce channels, supported by continued showroom expansion, partially offset by a comparable growth of negative 1.5%, which landed near the midpoint of our guidance range. Demand comparable growth was 4.1%, driven by healthy client response to our products and strong engagement across both our retail and e-commerce channels. Gross margin was $116 million up .4% year over year. The increase was primarily due to higher net revenue, partially offset by increased product costs of $7.1 million, higher showroom occupancy costs of $5.2 million, and higher delivery and transportation costs of $1.7 million. As a percentage of net revenue, gross margin decreased 190 basis points to .1% of net revenue, primarily driven by higher showroom occupancy costs, which increased 120 basis points, and a product margin decrease of 40 basis points. Selling general and administrative expenses were $110 million up .9% year over year, primarily due to a $7.2 million increase in general and administrative costs, primarily related to warehouse expenses, marketing investments, and strategic investments to support and drive the growth of the business, including supply chain and technology improvements, in addition to a $6.2 million increase in selling expenses, primarily related to new showrooms and variable compensation due to higher demand. Net income was $5 million, landing near the $19 million, landing at the lower end of our guidance, resulting in an adjusted EBITDA margin of 6.0%. Turning to our balance sheet, we ended the quarter with $214 million in cash and cash equivalents and remained debt-free. Looking ahead, we remained focused on executing against our long-term strategic priorities, including disciplined growth, strategic investments, and continued expansion of brand awareness, while remaining agile in the face of ongoing macro uncertainty. Given increased volatility driven by tariff shifts and softening consumer sentiment, we are revising and widening our full year 2025 outlook to reflect a more cautious stance. Notably, the midpoint of our previous outlook now represents the high end of the updated range. For full year 2025, we now expect net revenue between $1.29 billion and $1.38 billion, reflecting an updated comparable growth range of negative 5% to up 1.5%. As a reminder, comparable growth and demand comparable growth may diverge over shorter time but align more closely over the course of the year. Net income of $48 million to $68 million and adjusted EBITDA between $123 million and $145 million. For second quarter 2025, we anticipate net revenue between $320 million and $350 million, reflecting a comparable growth range of negative 2% to up 5%. Net income of $17 million to $24 million and adjusted EBITDA between $41 million and $48 million. As it relates to tariffs, our outlook includes the full impact of currently implemented tariff actions, including a $170% tariff on goods imported from China, 10% tariff on goods imported from all other countries of origin, and 25% tariffs on imported steel and aluminum. We estimate the total potential P&L impact from incremental 2025 tariffs currently in effect to be net amount of approximately $10 million, which has been factored into the updated guidance. We believe a portion of the larger tariff impact can be mitigated through strategic sourcing shifts to other countries and vendor cost concessions. There are several factors contributing to this number, including the timing of product receipts and deliveries, as well as the mitigation actions already underway. Simply put, there are a lot of moving parts. While pricing remains a potential lever, no targeted increases are currently reflected in our guidance. We are actively monitoring the evolving trade environment and will respond with discipline. Let me briefly highlight the strategic investments we're making to drive long-term growth, operational efficiency, and client experience, and how they're reflected in our 2025 guidance. In 2024, we completed important foundational upgrades, including a new warehouse management system at our Ohio Distribution Center already delivering measurable improvements. Looking ahead to 2025 and beyond, we're investing in systems and infrastructure to support scalable growth. We're strategically transitioning distribution management at our Dallas Distribution Center in-house, building on proven expertise and implementing our warehouse management system there with completion expected in the second quarter. We've begun rolling out a new payment platform expected to be fully implemented across all showrooms by late May, enabling mobile features like Tap to Pay, Apple Pay, and Google Pay, while driving operational and expense efficiencies. We're also implementing a new inventory planning system to improve forecasting and inventory optimization and a new ERP platform at our North Carolina Upholstery Manufacturing Facility to increase production visibility and improve efficiency as we scale. These strategic investments, as well as other key projects, are expected to be approximately $15 to $20 million in SG&A in 2025, mostly in the second half of the year as system implementations ramp up. We are making these investments from a position of strength, debt-free, with a healthy cash position and disciplined capital allocation. We believe these investments are foundational to expanding long-term margin potential and enhancing client experience. With a deep experience team, we're confident in our ability to execute. In closing, our focus is clear. We're executing with discipline and staying agile. We believe our differentiated brand, resilient operating model, and long-term strategic priorities position us to navigate uncertainty and deliver sustainable value for our shareholders. We look forward to sharing continued progress and are pleased to welcome our new CFO, Michael Lee, to the next earnings call. Thank you for

joining us. We are happy to take your questions.

Thank you. Ladies and gentlemen, we will now be conducting the question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. The first question comes from the line of Stephen Forbes from Guggenheim Securities. Please go ahead.

Hi, this is Julian Marquez on for Steve. Thank you for taking our question. And John, very quickly, just given the balance sheet strength and your comments on receipts from China year-end, can you speak to how our house will manage the holistic value proposition you're bringing to market? And I think you mentioned something about pricing and no plans yet. But I guess how is the management thinking about protecting margin during 2025 or do you see 2025 as a year to drive brand awareness and volume share capture?

Yeah, you're going to have to clarify the first part of your question. But the second part is, yeah, we feel good about our margin. You know, with everything going on, it's very, very fluid as you can all know and imagine. But, you know, our plans are to try to hold our margin as it is and, you know, proceed as as business as usual. We're going to focus on what we can do. We cannot do, you know, the things that are going on outside our control. But we know what we can control. We've been in business for decades. We've been through recessions and so on and so forth and crashes. And we know how to handle these kind of things. And these kind of times, we've always been extremely successful at it. We've always come out of them stronger than ever. And that's what we're planning on doing. You know, we're focusing on the long term. And that includes, you know, healthy margins, healthy sales and executing our plan. I'm sorry, what was the first part of your question?

Just giving your balance sheet strength and just some of the comments around like the receipts from China by your end, like anything you can provide on, you know, just the holistic balance sheet and managing that.

Yeah, I mean, balance sheets looking great. We're, again, as I just said, we're in this for the long term. So we are investing in the future and we're going to continue doing that. Certainly, we're going to go look at it every 30 days or so. And if we have to tweak something, we will. As far as China goes, we've been working, but we never were nearly as heavy in China as most of our competitors, first of all, and being so strong in the United States on production that, you know, we're in great shape. Getting down to, we're hoping 1% by the end of the year is just amazing. And that's the thanks to some of our great partners we've had overseas and, you know, in the country for many, many years and decades. They're truly our partners. They're working with us. If we need to move things, we're building new factories in other countries and so forth. So we're in great shape there.

Excellent. Just a very quick follow up on consumer behavior. Are you guys seeing any change in engagement trends? I know you mentioned a meaningful step up in sales over 5K and 7K, but anything that's changed since early April that may have informed that change in sales guidance? I'm curious what the data points that were considered behind the new outlook.

Yeah, well, you know, we had something called Liberation Day in April. We had something called, stock market was crashing in April. Obviously, that affects everybody, including our customers. I mean, they're very intelligent people. They're invested in the stock market and things like that, you know, shake people. It's not going to be long term, but short term, it's, you know, it shakes people up and they're not sure what to do. That's why we think we had the softer sales. Well, we know that's why we had the softer sales in April. And, you know, everything works its way out. It's not like people are going to stop buying furniture. They love their homes. You know, ever since COVID, it's really been a wonderful thing for the home business, especially the good quality home business. And so, you know, there's some pent up demand that maybe people held off a few weeks, a couple months. That's it. And, you know, I don't need to tell you guys what happened in April because he read the news as much as I did.

Absolutely. Thank you. Much appreciated.

Thank you. The next question comes from the line of Seth Sigman from Barclays. Please go ahead.

Hi, this is Serena on process. Regarding the low end of the comps guidance, can you just give more perspective on how you came up with that negative five percent number? And can you reconcile Q2 versus the drop off applied to the rest of the year?

Yeah, so as you with

some of the information that we've shared so far for year to date trends with demand performance, it's been pretty choppy. And so the widening of the guidance ranges to account for the potential that that continues throughout the rest of the year. And in really trying to, like John mentioned, every 30 days, kind of read and react to what's going on and adjusting our as we need to at that point in time. So that's the main drivers just to account for that potentially occurring for the rest of the year.

Great.

Thanks. Thank you. The next question comes from the line of Christina Fernandez from Telsey advisory group. Please go ahead.

Hi, good morning. I wanted to ask about the tariff mitigation strategy. You talked about 10 million embedded in the guidance for the impact. I guess how much of that you think can be mitigated versus strategic from strategic sourcing shifts and vendor concessions? And can you talk about the timing of how that 10 million flow through the rest of the year?

Yeah, sure. I can start and Ryan can fill us in on the timing of it. But, you know, as you know, every country has been put on a 10% tariff other than China, which is 170%. As we've moved stuff out of China, which we've done, I think brilliantly, we're in great shape there. The other terrorists is the other terrorists. So that's what we're planning on. We have worked with our great, great partners to absorb some of that. And I'd be thrilled to announce every partner that we've talked to, every meaningful partner has really contributed and has really helped us. So, you know, what's left is the $10 million. And we think that's pretty darn good number, very good number, considering all these tariffs all over the world. And don't forget, a big, big part of our business is still produced right here in the United States. So that helps quite a bit as well. So I don't know when it's going to flow through, Ryan, give you some more specifics on that.

Yeah, so in regards to timing, as you would know, Q1 wouldn't have been impacted by this as well as getting into April, we wouldn't have had any of this incremental cost flow through the P&L. So obviously, we're looking into later in the year when that impact would occur. And as we've shared with trying to get, we're targeting China receipts to be about 5% in Q3. So as you can imagine, the flow through of the tariff impact kind of align with that step down coming from China. But it's fluid and it depends on when the inventory is received and then delivered to customers. So what we've provided is the approximately $10 million impact and predominantly factored into the second half

of the year.

And then my follow up on the real estate strategy, you're opening one more new share room. So I wanted are you seeing, I guess, better incremental real estate opportunities? And I also noticed that you close two design studios during the quarter. So can you talk about what the strategy is there? Was there any disappointment with that performance? And how are you thinking about that forward met going forward?

Sure. You know, as we've been growing the business and opening new showrooms, A, they're, you know, they're profitable. B, it's building brand awareness and more and more people come to the showrooms, they come to the websites. So, you know, again, we are strategically running this business to look more forward than, you know, this month and next month and the next six months. I mean, we're in it for the long term. And when you work on showrooms and so forth, obviously, you're out a year or so or two on new locations. But, you know, we're happy to say that we're not slowing down our growth. We had, we must have had an opportunity that fell back into this year that maybe we had originally planned for next year. And, you know, we're always looking for new opportunities as well. We're a very fluid but disciplined company. And we take advantage of opportunities as they come about. And we've come up with some incredible new opportunities coming up here in the future that we're really excited about. And we think we're really going to move the needle on keeping business going

forward. Thank

you.

The

next question comes from the line of Robert Ohms from Bank of America. Please go ahead.

Oh, thanks for taking my questions. You know, maybe one follow up just on the gross margin. A little help on, so the occupancy kind of increase, the 120 basis points, you know, pressure from occupancy cost. A little color on how we should think about that in modeling gross margin, you know, for the rest of the year and any other kind of thoughts on, you know, gross margin in one queue versus how it could look as you move through, you know, the next three quarters.

Yeah, as we mentioned on the call last quarter, we expect gross margin to be roughly flat to LY. So this is more of just a function of deleveraging off of the fixed cost with related to showroom occupancy and Q1 because of the lower revenue versus what you'd see like in our Q2 guide for revenue.

Gotcha. That's helpful. And then just on the, you talked about the record high average order value, you know, any more color on how the customers are behaving. Are you seeing sort of, you know, bigger ticket hold up better than, you know, impulse purchases or any other color you can give on what, you know, people were doing during the quarter and then maybe what they're doing in April?

Yeah, looking, studying the, you know, the sales, big tickets, small tickets. We haven't seen any drop off on on either side, whether it's, you know, coming in and buying a couple pillows or buying an entire home full of furniture. Jen can give you maybe some more color on that. She follows this very closely.

Yeah, I mean, I think that's it. We're really happy seeing those, you know, increases in those orders over 5K and 10K. As we spoke, we're continuing to see solid strength as we spoke about end of last year as well with clients who are engaging with interior designers and doing those bigger projects of rooms and homes. But as John mentioned, you know, there's no real shifts in consumer behavior across any of our cohorts. I think to give you a little bit more color, just on Q1 in April, you know, as we mentioned, Q1 was good, but it was choppy. So we were up in that Jan and March. We were down in February. Obviously, we were down approximately 10% in April. We did see some softness in traffic in April. But what we're really excited to see is that as clients are coming in and engaging with us, whether online or in showrooms, they are still responding really well to the product. They're still engaging at the levels that we saw before. We're still seeing those high purchases. So we're really happy. You know, there might be some hesitancy due to the macro people, you know, walking through the doors or coming in to commit that project. But as John mentioned earlier, that's a shift in timing. It might delay them a few weeks or a few months. But when they're in the doors, they're still responding really well to our products. And we're continuing to see those really nice higher average order value sales.

And I would just add a little color to April. If you think about April, we also

exited April a little bit stronger, and that might be slightly helpful.

Got you. Thank you.

Thank you. Thank you. The next question comes from the line of Andrew Carter from Stiefel. Please go ahead.

Hey, thank you. Good morning. I want to ask about the significant disconnect in comparable sales growth and comparable demand. I got that you were like double digits November, December. You said 10% January. That should inform the quarter. And of course, deposits are up. I think 20% of trailing 12. So anything can you speak to there around kind of the extended delivery times for customers? And do you see any risk of cancellations? Thanks.

Yeah, we watch cancellations and there's been zero change in cancellations. Everybody still wants to see their product even after all the news and excitement in April. But yeah, we're all good there. People have not canceled. I mean, you have the noise if something doesn't fit and things like that. But absolutely zero change in that. I just took a look at that yesterday. It's all good.

But then just also kind of focusing in within that, how much of delivery times or wait times increase for customers? And have you had to go back? This is just focusing on the deposits and the disconnect. Thanks.

Yeah, we haven't seen any change in that. A lot of customers still are, if it's the large purchases, they are building or whatever and we're just waiting for the home to be for us to say deliberate. We're sitting on a lot of good products. But again, the percentage doesn't change from the past year or so. So we're not seeing any significant changes in that as well. There's always an amount that people just don't want yet because they're running late, getting remodeled or whatever it is. But when they're ready, we're ready. We're in great shape inventory-wise. We're in great shape delivery-wise. And we can get consumers their product when they want it.

And speaking to the increase in client deposits that you're referencing, that's basically the difference between what you see on the demand side, which we provided the plus .1% comp in Q1 as well as the lower net revenue performance in Q1. So that's then the increase that you saw in Q1, which then looking towards the Q2 guide, how we've guided on the high end of the range to a plus 5% comp on the delivered side, that's when we're starting to see that flow through the P&L.

It's 20% of trailing 12. What should deposits be as a percentage of revenue? And that would be my last question. I'll pass it on.

I would say where we're currently at

is not anything out of the ordinary with where it should be trending. You may have some ebbs and flows from quarter to quarter depending on when there's higher demand sales quarters versus delivered or net revenue. But overall, wouldn't view us as having an increased backlog like we did over the 2022 and 2023 time periods.

Thanks. I'll pass it on. Thank you, Andrew.

The next question comes from the line of Peter Benedict from Baird. Please go ahead.

Oh, hey, guys. Good morning. Thanks for taking the question. I apologize. I missed some of the call. But so I apologize. This has already been asked. I'm curious just the consumer response to the changes you guys have made in the kind of the discount levels related to the buy more, save more spend thresholds. And you've talked about some good strength at some of the higher price points. Are you really seeing that when you go to the 20%, 25% off pairing versus the 15 to 20% off pairing? Is that really driven a meaningful change in that consumer engagement? Just kind of curious about that and how you're thinking about your pricing architecture going forward. Thank you.

Yeah, what we like about this model is it can be incredibly flexible. And as you know, we started this model back in the fall of last year, we saw that it's working very well. Customers are responding, they're trading up. So, you know, if they're close to a threshold, they'll trade up so they can get to it, which makes perfect sense. And we love that. So the different percentages, you know, we're playing around with to see what responds, what doesn't respond. If, you know, 20 or 15 responds just as well as a 25, then, you know, we adjust things every month. And that's what's nice about the model is we can adjust it and we're very flexible. So we're seeing certainly the higher percentages, you know, obviously customers are going to take it. And they've been responding and trading up even more so because of that. So we've been pleased with what we've seen.

Got it. Thanks for the perspective. You bet, Peter.

Thank you. The next question comes from the line of Jeremy Hamlin from Craig Hallam. Please go ahead.

Great. Thanks for taking the questions. Good morning. I want to just get into the showroom opening, you know, cadence here and just as you've seen a little bit of softening here in kind of overall orders and demand trends, you know, are you seeing some of that show up in newer showrooms? And then, you know, as we look ahead to, you know, maybe a little bit more macro uncertainty that's probably not going to go away that quickly, you know, are you looking at as we get into 26 kind of showroom openings, you know, is there this plan to kind of stay the course in terms of the number of openings and kind of the locations or, you know, is there, you know, any consideration to maybe a bit more moderate opening schedule?

Yeah, as you can imagine, you know, you sign leases years in advance and, you know, you get locked in for the next year or so. But with that said, you know, we've decided as a management team that, you know, we've got, we think the best model in the business, we've got the best product, we're executing very well and we see no reason to slow down for, you know, 26 and 27 and so forth. It's, you know, we're in a great cash position. We can, you know, fund these things and not be, you know, at all, you know, scared about running out of cash or so forth. So, you know, again, we're in it for the long term and, you know, in 2027, we think business is going to be good, you know, business slows down for a while here. As I've seen for many, many years, it'll come back and there's a pent up demand. And when there's a pent up demand, if you're ready to capture that, you take more market share. And if we have new stores, that's even more new market share. So, that's exactly what we're planning on doing.

And then just a follow up question, I think here for Ryan. So, you saw occupancy deleverage 120 bits in the first quarter. You know, wanted to get a sense for, you know, what you're expecting in terms of occupancy leverage or deleverage over the course of 2025.

I think we expect to see maybe slight deleverage,

but not as pronounced as what you saw in Q1.

Okay. And then implying that product margin would be up year over year?

Approximately, yes, slightly. Yeah, that's

the main other piece that would offset the offsetting the occupancy side. When I mentioned earlier on the call that we expect the gross margin to be approximately flat year over

year.

Got it. Thanks for the caller.

Thank you, Jeremy.

We take the next question from the line of Simeon Gutman from Morgan Stanley. Please go ahead.

Hey, I wanted to follow up on gross margin for a sec. The outlook for the total year of being flat, and yet the sales outlook, it looks like it's getting worse. And the main factor for the first quarter was occupancy deleverage. And then on top of that, you mentioned that you have this $10 million tariff hit, but you're not putting anything back into price. It didn't sound like you're raising price. So, how does this flat gross margin come out unless you're planning to offset with product margin in other places? Thank you.

Yeah, so in general, if you recall, the

second half of last year wasn't our strongest performance. So, this year we're up against some easier comps starting in May from a demand comp perspective. And as we talked about earlier, we layered in the volume discount starting in October, and we've been pretty happy with the results so far. And so, there's puts and takes across the NL in our estimates for the second half of the year, but we still expect it to be roughly flat year over year.

Okay, and then as the follow up, the new space productivity that our models punch out, it's in the 40s. I think you probably have a more accurate number, and you said you're happy with new store performance. What does that look like? Because I think ours is affected by the implied in the back half, I think it's somewhere down high single, maybe low double digits. So, what's happening at non-new stores? Is it maturation? Is it just the soft market? Is there some cannibalization happening? Can you talk about the performance in more mature stores?

Thank you. You're correct.

From the back half, yes, we have an implied on the demand comp side, a high single digit comp in the back half of the year, which as mentioned earlier, that reflects a continuation of the choppiness that we've seen from April year to date.

And anything on the new space productivity that our models are computing suggests 40%. I don't think that's, you know, I don't know if that's right or wrong, if you can comment on that. If we're just, is it being skewed because of the timing of when galleries or showrooms are opening during the quarters?

Yes, there's definitely a component to when they open and when we actually start to see

deliveries flow through.

Okay, thanks. Good luck. Thank

you. Ladies and gentlemen, we have reached the end of the question and answer session. I would now like to turn the floor over to Tara Atwood for closing comments. Tara?

Thank you, everyone, for joining the call. We appreciate your time and have a great day.

Thanks, everybody. Thank you. Ladies and gentlemen, thank you for your participation and interest in our house. You may now disconnect your lines.