8/6/2026

speaker
Operator
Conference Operator

Good morning and welcome to the Our House Second Quarter 2026 Earnings Call. Please note that this call is being recorded and the reproduction of any part of this call is not permitted without written authorization from the company. I will now turn the call over to your host, Tara Atwood Seja, Vice President and Head of Investor Relations. Please go ahead.

speaker
Tara Atwood Seja
Vice President and Head of Investor Relations

Good morning and thank you for joining us for the Our House Second Quarter 2026 Earnings Call. Joining me on today's call for prepared remarks are John Reed, our founder, chairman, and chief executive officer, and Michael Lee, our chief financial officer. During Q&A, we kindly ask that you limit yourself to one question only. This will allow us to get to as many callers as possible within our one-hour window. You are welcome to re-queue for additional questions if time permits. We issued our earnings press release in Form 10-Q for the quarter ended June 30, 2026, before the market opened today. Those documents are available on our investor relations website at ir.rhouse.com. A replay of the call will be available on our website within 24 hours. I would like to remind everyone that our remarks today concerning future expectations, events, objectives, Strategies, Targets, Trends, or Results constitute forward-looking statements. Actual results or events may differ materially due to a number of risks and uncertainties. For a summary of these risk factors and additional information, please refer to this morning's press release and the cautionary statements and risk factors described in our most recent annual report on Form 10-K and subsequent 10Qs as factors may be updated from time to time in our filings with the SEC. The forward-looking statements are made as of today's date and accept as may be required by law. The company undertakes no obligation to update or revise these statements. We will also refer to certain non-GAAP financial measures, and this morning's press release includes the relevant non-GAAP reconciliations. Now, I will turn the call over to John. John, over to you.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Thanks, Tara. Good morning, everyone, and thank you for joining us. This morning, we reported second quarter results that reflect the continued strength of the R House brand and the resilience of our business. We generated record net revenue and strong comparable written sales, reflecting continued client engagement and momentum across our three customer demand channels, which is a testament to the strength of our differentiated model. While the broader environment remains dynamic, the high-end consumer continues to demonstrate resilience supported by a relatively healthy U.S. economy, solid consumer spending, and the positive wealth effects of higher stock prices. We delivered record net revenue of $385 million above the high end of our guidance range. Comparable written sales increased 12.5% in the quarter, bringing year-to-date comparable written sales to 2.8%. Our clients remain highly engaged and continue to prioritize investments in their home, driving strong demand for our differentiated product assortment and the elevated experience our house provides. Turning to products, for 40 years, our house has been built on the belief that furniture and decor should be responsibly sourced, lovingly made, and Built to Last for Generations. That philosophy continues to differentiate our brand and remains one of our strongest drivers of client demand. During the quarter, we saw strength across our assortment and collections. Clients responded to our distinctive mix of heirloom quality furnishings, globally curated designs and handcrafted pieces made with natural materials and time-honored techniques. Strong written sales reflected continued interest in new product introductions alongside our extensive customization capabilities, giving clients the opportunity to create spaces that feel uniquely their own. This balance of timeless design and thoughtful innovation continues to resonate with both our new and existing clients. Demand was broad-based across categories. including upholstery, outdoor, and the collected home, our vintage-inspired collection celebrating craftsmanship, heritage, and enduring designs. Our domestic upholstery manufacturing capabilities in North Carolina remain an important competitive advantage, allowing us to deliver exceptional quality, customization, and service while providing greater flexibility and control over production. We remain committed to keeping our assortment fresh while staying true to the aesthetics that define our house. We believe the strength of our product strategy lies in offering distinctive furnishings that are difficult to replicate, supported by disciplined merchandising, continuous product innovation, and meaningful investments in our product pipeline. Looking ahead, we have several important events in the coming weeks to engage with our clients. We will launch our special 40th anniversary fall catalog, reaching more than double the number of households compared to our spring catalog, including a focus on high potential prospective clients, followed by our September semi-annual store-wide sale. Combined with compelling new product introductions and a strong in-stock position, we believe this positions us well for the important fall selling seasons. Better inventory availability allows us to offer clients more of what they want when they want it, supporting higher conversion, stronger delivered sales, and an even better client experience. I want to thank our product team and artists and partners around the world. Their passion for great design, commitment to craftsmanship, and ability to anticipate emerging trends continue to differentiate the Our House brand and bring our vision to life for our clients. Turning to our clients, the second quarter reinforced the breadth and quality of demand across all three demand channels, our core customers, our house interior design, and trade. Throughout the quarter, we continued to see clients investing in home through larger, higher value projects reflecting healthy engagement with our premium assortment and no meaningful evidence of trade down. We believe this speaks to the resilience of our client base, the differentiated value of the Our House brand, and the enduring appeal of our product offering. Interior design continues to be an important driver for client engagement, as more clients use our complementary design services to bring larger, whole-home projects to life. These relationships not only create a highly personalized experience, but also creates a deeper client loyalty and long-term engagement with our house. We have also been encouraged by the early response to the enhanced trade program, which relaunched earlier this year. Supported by the dedicated team focused on expanding relationships with design professionals, we believe the program represents a meaningful long-term opportunity to broaden our reach, to cultivate a growing base of recurring Project Driven Business. Overall, the continued strength across our core customer, interior design, and trade channels highlights the multiple ways clients choose to engage with our house. We believe this diversified demand model, combined with the differentiated product and elevated client experience, positions us to continue building lasting customer relations and supporting sustainable long-term growth. Turning to showrooms. Our showrooms are the front door of the Our House brand and one of the most important drivers of awareness, engagement, conversion. They bring product to life, support our interior design and trade channels, and provide an immersive client experience that differentiates Our House. Demand across the showroom portfolio was broad-based during the quarter. We generated strong written sale growth across every region and all of our showroom formats. including our traditional and design studio showrooms. This breadth gives us confidence that demand is not dependent on a single geography or market and that our product and brand resonates with clients from coast to coast. We continue to see significant white space for expansion while maintaining a disciplined approach to grow. During the second quarter, we opened and nearly 20,000 square foot traditional showroom in Ashburn, Virginia. Relocated Westlake, Ohio showroom and expanded a Park Meadows showroom in Lone Tree, Colorado. And just last week, we opened our newly relocated Charlotte, North Carolina showroom at the Village at South Park. At approximately 35,000 square feet, it is our second largest traditional showroom after a Pasadena, California showroom and provides an elevated immersive Destination for our clients in an important market for us. The opening also reflects our long-standing connection to North Carolina, where skilled artisans craft many of our signature upholstery pieces. For 2026, we continue to expect approximately 10 to 14 total showroom projects, including four to six new openings, six to eight relocations, renovations, and expansions. We maintain a disciplined approach to evaluating projects against our targeted return criteria, and recent openings have continued to perform in line with our expectations. A key reason for our showrooms to perform well is our people. Ashburn demonstrates the importance of combining the right location with the experienced team. We placed established leaders from nearby showrooms at the location and hired and trained the broader team. well ahead of the opening. As a result, Ashburn opened with a team that understood our product, client, design services, and service model, and the showroom has performed ahead of our expectations since opening. We continue to believe our physical presence remains an important competitive advantage and the meaningful driver of awareness, client engagement, and conversion. As we look ahead, We remain focused on executing the strategy that has served us well for four decades, creating exceptional products, delivering an elevated client experience, and investing thoughtfully in the long-term growth of the Our House brand. We believe we are well positioned for the important fall selling season and remain confident in the signature opportunities ahead. I want to thank our team members and artisans around the world for their passion, Crossmanship and Commitment to Excellence. Their dedication is what makes our house special and continues to strengthen the relationship we have with our clients. With that, I'll turn the call over to Mike.

speaker
Michael Lee
Chief Financial Officer

Thanks, John, and good morning, everyone. Our second quarter performance reflected disciplined execution against our most difficult year-over-year comparison of 2026. We delivered results above the high end of our guidance range across all our key financial metrics, and generated strong comparable written sales, reinforcing our confidence in the full year outlook. This marked our seventh consecutive quarter of delivering results at or above our guidance. Before I turn to our results, I want to address an unplanned benefit related to IEPA tariffs that was recognized in the quarter and not included in our previous financial guidance. Our house requested refunds of $37.8 million for IEPA tariffs previously paid. As of June 30, 2026, we recognize the receivable of $32.7 million, which is included in prepaid and other current assets within the balance sheet, and we receive $5.1 million in cash refunds. During the quarter, We recognize a benefit in cost of goods sold of $23.8 million for the recovery of IEPA tariffs paid, of which $15.5 million is related to inventory sold prior to April 2026, and $8.3 million is related to inventory sold in the quarter. Additionally, we reported $14 million primarily related to a reduction in inventory costs in merchandise inventory net within the balance sheet. As of today, we have received a full tariff refund in cash. Moving on to our results for the quarter. Net revenue was approximately $385 million in the second quarter, up 7.4% year over year, marking the highest net revenue in our 40-year history. This performance is particularly notable as we left a prior year period that benefited greatly from the accelerated ramp following the insourcing of our Dallas distribution center. We grew over that comparison, and year-over-year comparisons eased through the balance of 2026. Gross profit was $172 million, up 16.1% versus last year. This increase included a recognized $23.8 million benefit from the recovery of previously paid IEFA tariffs of which $15.5 million related to inventory sold prior to April 2026. Excluding this benefit and to better reflect a more normalized gross profit for the quarter, gross profit would have been $157 million, up 5.6% versus last year, primarily due to higher net revenue. Gross margin was 44.7%, an increase of 330 basis points versus last year. This increase included 400 basis points of benefits related to the IEPA tariff recoveries associated with the inventory sold prior to April 2026. Excluding this benefit, gross margin would have been 40.7%, down 70 basis points versus last year, driven largely by higher fuel and shipping costs. Notably, we increased our delivery fee in June to help offset these inflationary pressures, and this will start to flow through in the third quarter. Selling, general, and administrative expenses were $118 million, up 16.1% versus last year. The increase was primarily driven by an $8.4 million increase in general and administrative costs including approximately $3 million of strategic investments related to technology licensing and other costs incurred to support our business transformation. We also saw a $7.9 million increase in selling expenses primarily related to new showrooms and increased demand for our products. As a result, SG&A load increased 230 basis points to 30.6%. While our strategic investments create some near-term expense pressure, we believe they are important to strengthening the client experience, improving scalability, and supporting long-term profitable growth. Net income was $40 million, up 13.1% versus last year, and adjusted EBITDA was $70 million, up 16.8% versus last year, both above the high end of our guidance range. Excluding the $15.5 million tariff refund benefit associated with inventory sold prior to April 2026, adjusted EBITDA would have been $55 million, down 8.9% versus last year, primarily reflecting higher fuel and shipping costs, increased selling expenses associated with new showrooms, and strategic investments to support long-term growth of the business. Adjusted EBITDA margin was 18.3%, an increase of 150 basis points versus last year. Excluding the 400 basis point tariff refund benefit associated with inventory sold prior to April 2026, adjusted EBITDA margin would have been 14.3%, down 250 basis points versus last year, driven largely by higher fuel and shipping costs, increased selling expenses associated with new showrooms, and strategic investments to support the long-term growth of the business. Turning to our comparable metrics, comparable delivered sales increased 4% in the second quarter, exceeding the high end of our guidance range against our most difficult delivered sales comparison for the year. Year-to-date comparable deliver sales were 1.4%, consistent with our full year outlook of flat to positive 3%. Comparable written sales increased 12.5%, bringing year-to-date comparable written sales to positive 2.8%. We believe the second quarter acceleration reflected a combination of factors. As John mentioned, we saw broad-based strength across our product assortment. including newness, upholstery, customization, outdoor, and the collected home assortment. In addition, our interior design team continued to generate strong momentum by inspiring clients, deepening engagement with the brand, and helping convert larger, more complex projects. We also benefited from increased marketing activity designed to drive engagement, conversion, and brand awareness. These efforts included incremental investment in paid search and digital optimization, as well as our planned catalog expansion to additional households. As we have seen historically, periods of temporary softness can be followed by stronger demand as clients reengage. and overall we believe this second quarter performance reflects a combination of some recovered demand from the first quarter and healthy underlying momentum across the R-House brand. Before turning to our balance sheet and outlook, I would like to provide additional context around our long-term financial framework and how we are positioning R-House for sustainable growth. While quarterly results can vary based on the timing of written to delivered conversion, our promotional cadence, Investment Timing, and the broader macroeconomic environment, our long-term strategy remains consistent. We are focused on building a larger, more profitable business by balancing market-leading revenue growth with expanding profitability over time. This is summarized by our three strategic imperatives as follows. First, achieving market-leading sales growth. We continue to see meaningful opportunities to grow the R-House brand by simplifying the selling experience across our channels, creating a more seamless, omniluxury journey for our clients, expanding our showroom footprint, growing our interior design, trade, and contract businesses, broadening brand awareness, and strengthening our digital and e-commerce capabilities. Together, we believe these initiatives deepen client engagement, expand our market share and support sustainable long-term growth. Second, strengthening our product leadership. Our product remains our greatest point of differentiation and the foundation of the RR House brand. We continue to invest in innovation and newness while preserving the timeless design aesthetic that defines us. Our focus remains on extending our leadership in luxury upholstery building on the strength of our best-selling collections and attracting luxury customers through fresh, relevant assortments. Third, advancing operational excellence and perfecting the client experience. As we grow, we remain focused on building a more efficient and scalable operating model by accelerating product flow from concept to showroom, enhancing execution across the business, and digitally enabling the enterprise. Technology is a key enabler of this strategy. And during the second quarter, we successfully launched TMS and our ERP and OMS implementations remain on track for a February 2027 go live. In addition, we are opportunistically pulling forward the implementation of our new modern POS platform into the fourth quarter of this year ahead of our original timeline. This pull forward simplifies our overall technology roadmap, accelerates our transition from legacy systems, and equips our showroom teams with a more modern and intuitive selling platform. Over time, we believe these investments will create a more seamless, connected experience across our customer demand channels, improve operational efficiency, and further elevate the client experience. Turning to our balance sheet and liquidity, we ended the quarter with $226 million in cash and cash equivalents, maintaining our strong liquidity position. Net merchandise inventory totaled $354 million, up 4.3% from December 31st of 2025. The composition of our inventory remains healthy, with aged inventory down both sequentially and year over year. Importantly, bestseller inventory improved during the quarter, and we exited June with strong in-stock levels across our network. Overall, we believe we are well-positioned in inventory to support current demand, continued product newness, and the conversion of written orders into net revenue. Client deposits ended the quarter at approximately $264 million, up 11.8% year over year, reflecting the strength of second quarter written demand. Turning to tariffs and sourcing. Following the recent implementation of the new Section 301 tariff framework, we estimate our 2026 tariff impact to be approximately $30 to $40 million. We continue to address this headwind through our diversified global sourcing strategy, vendor negotiations, pricing actions, and ongoing operational efficiencies. These initiatives provide us with many levers to help mitigate tariff-related costs while maintaining our focus on product quality, value, and long-term profitability. While the tariff environment remains dynamic, our diversified sourcing model and disciplined operating approach positions us well to adapt as policies evolve. We will continue to monitor developments and adjust our sourcing and pricing strategies as appropriate. Turning now to our outlook. As I mentioned earlier, the second quarter marked our seventh consecutive quarter of delivering results at or above our guidance. This consistency reflects our understanding of the business, Our disciplined execution and our measured approach to forecasting in an environment that remains dynamic. We were very pleased with our second quarter results and the meaningful acceleration and comparable written sales. The quarter strengthened our confidence in the full year outlook. At the same time, we believe it remains appropriate to maintain a prudent net revenue range that reflects multiple potential scenarios for the consumer environment. For the full year, we continue to expect net revenue between $1.43 and $1.47 billion, representing year-over-year revenue growth of between 3.7 and 6.6%. We continue to expect comparable delivered sales of flat to plus 3%. We are updating our full-year profitability guidance to reflect the benefit recognized from the recovery of previously paid IEPA tariffs. and we now expect net income of $71 million to $80 million and adjusted EBITDA of between $160 and $171 million. As we've discussed, we view the IEPA tariff recovery as a discrete, one-time benefit that is being allocated as follows. First, and consistent with our long-term capital allocation philosophy, we are reinvesting a portion of these recoveries back into the business to support strategic growth imperatives. These investments include more than doubling the distribution of our fall catalog and increasing our spring 2027 catalog circulation in a similar manner, as well as expanding our marketing and digital investments and pulling forward the implementation of our new POF system. These incremental investments, which are reflected in our updated guide, are expected to total between $7 and $10 million during fiscal 2026. Second, the recovery helps offset meaningful cost pressures we continue to face across the business, including approximately $10 million of elevated fuel expense and $10 million of higher shipping costs for the year driven by disruption in the Middle East, as well as ongoing labor and inflationary pressures while preserving flexibility as a tariff environment continues to evolve. And finally, after funding these strategic investments and offsetting the incremental costs, the remaining benefit of approximately $10 million flows through to adjusted EBITDA and is reflected in our updated full-year profitability guidance range. Importantly, our outlook does not assume a meaningful improvement in housing turnover, consumer confidence, for the broader macroeconomic environment. Turning to the third quarter, we expect continued business momentum balanced against ongoing macroeconomic uncertainty and variability in the timing of written sales conversion to delivered sales. Our outlook is supported by healthy product availability, continued strength across our interior design and trade channels, compelling new product introductions, our 40th anniversary fall catalog, and our September semiannual store-wide sale. From a profitability perspective, we expect the third quarter to reflect the continued impact of tariffs, elevated fuel and shipping costs, and planned investments in technology and marketing. These pressures are expected to be partially offset by the growing benefit of our June delivery fee increase. pricing actions we've taken, and transportation productivity initiatives, including the initial TMS benefits, as well as continued disciplined expense management. For the third quarter of 2026, we expect net revenue between $355 and $375 million, representing year-over-year growth of between 3% and 8.8%. We expect comparable delivered sales of minus 1% to plus 5%, net income of between $8 and $13 million, and adjusted EBITDA of between $26 and $34 million. We are pleased with our second quarter results and the progress we have made across our house. We delivered results above the high end of our guidance. We saw a meaningful acceleration in written sales. and we continue to execute against the operational and strategic priorities supporting long-term growth. While the environment remains dynamic, we are focused on the factors within our control, which include driving demand, improving conversion, managing our costs with discipline and building a stronger, more scalable and more profitable business. I want to thank our teams across our house for their continued focus and execution and our shareholders for their ongoing support. With that, I turn the call over to the operator. We are happy to take your questions.

speaker
Operator
Conference Operator

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. Please limit yourself to one question. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the start keys. And our first question will come from Jonathan Matuszewski with Jefferies.

speaker
Jonathan Matuszewski
Analyst, Jefferies

Great. Good morning, John and Mike. Nice results here. Your results confirm a narrative that's kind of building around a widening divergence in affluent consumer spend on this category relative to maybe a mass consumer. So can you add some more context around your 2Q demand trend? As we think about the acceleration, how much of that has been driven by an uptick in new customers entering your file? How much did discrete pricing adjustments contribute? And it sounds like mix is playing a role as well. with consumers maybe leaning towards higher value complex projects. So how did your 2Q demand break down across some of those drivers? Thank you.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Sure, Jonathan. I can try to answer the first part of that. So first of all, across the board, we didn't see any meaningful change in new customers versus existing customers. It stayed pretty much as it has been. The product assortment has gotten so much better that we're seeing basically larger sales per customer. A lot of people are renovating some new home builds, but a lot of people are putting money back into their homes as they've decided maybe not to move. And so we're seeing a nice, really nice increase in people coming in, being very serious about renovating a room or entire house. And that certainly has helped our business. Anything to add, Mike?

speaker
Michael Lee
Chief Financial Officer

Sure, I can build on that. Jonathan, I'd say, you know, just looking at overall traffic in the quarter, we were very happy with traffic. It was a big rebound versus Q1. And when you break down the fundamentals of existing versus new customers, I agree with John, it was very consistent, but in total up. versus where we were in Q1. Looking at things like average order value, units per transaction, those all continue to perform quite strong. And then even looking at order sizes and order counts for large sales, we were very happy with Q2, looking at orders above 10,000, orders above 25,000, orders above 100,000, It was quite strong. So we are very happy with what we're seeing from our customer base and would concur that the high-end consumer continues to perform well.

speaker
Jonathan Matuszewski
Analyst, Jefferies

Thank you. Best of luck.

speaker
Michael Lee
Chief Financial Officer

Thank you, Jonathan.

speaker
Operator
Conference Operator

And our next question will come from Steve Forbes with Guggenheim Securities.

speaker
Jake Neubosch
Analyst, Guggenheim Securities

Hey, guys. Good morning. This is Jake Neubosch. I'm for Steve. John, just a question on the trade program. Given the strength in written demand trends, curious if you can expand upon the trade program, how it's performing, and maybe give us some high-level commentary on the size of that business today, if you're able to quantify, and what key initiatives you're leaning into to scale it here. Thank you very much.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Sure, Jake. I'd be glad to. The trade program is one that we've focused, as we've been talking about, on A few things we've done. We've adjusted or given an option on how the trade folks can earn money on buying our products. We had been paying a commission-based thing. Now we're doing a discount as well. So we're letting the trade members decide which way they want to go. which has been extremely successful. We've been adding thousands of new trade numbers each month, actually, since we started that, and that just launched a few months ago. With that, we've also added a significant amount to the team, folks that are living all over the country that are in the trade business or are in the trade business that are helping us attract new trade design firms to come and work with us because We offer everything. They can come in and do everything from the lighting to the rugs to the upholstery. It's a full service shop, whereas most trade members have to go through catalogs and order things from all these different companies. And we make it simple. We warehouse it for them. We stand behind it. We repair it if something happens to it. And the trade members are loving that. So we think it's a Huge opportunity. We're just really getting started with it, and the future should be amazing.

speaker
Jake Neubosch
Analyst, Guggenheim Securities

Perfect.

speaker
Michael Lee
Chief Financial Officer

Thank you very much. Thank you.

speaker
Operator
Conference Operator

And moving next to Madeline Chuck with Bank of America. Great. Thanks. Thanks for taking our question. Could you provide a little more color on how comps progressed through the quarter? including the exit rate in June and what trends you saw in July that keep you confident in your full year outlook.

speaker
Michael Lee
Chief Financial Officer

Hi, Madeline. It's Mike here. Yeah, we don't get into monthly disclosures anymore, but I will tell you that we were happy with the quarter overall. We alluded to the fact on our last call, I think we referred it to kind of a B-shaped recovery as we were getting into the second half of The April timeframe. And I'd say overall for the quarter, we're quite happy with the performance. Normal, you know, normal seasonality ebbs and flows with the flow of our promotions, but quite happy. You know, the other thing, just to build on that, Madeline, you know, in terms of promotions, one of the things that we started doing in the quarter that we really plan to continue over the next six months is The promotion strategy that we implemented around some of these up to 50% off discounts were really focused on some of our long-dated inventory. We found that it proved to be a really good traffic driver, created a lot of excitement in the showrooms, and also allowed us to move through some of that long-dated inventory And, you know, when you look at the margin impacts of that, it was quite modest because those up to discount offers were really limited to mid single digit mix of sales overall. So it didn't have a lot of impact. in terms of the financials. Didn't have a lot of impact in terms of mix of sales, but allowed us to move through that inventory. So we're coming out of Q2 pretty jazzed about our results. And Q3 is, again, shaping up to look pretty well. So consumer continues to be happy. As John mentioned, we're in a great position from a product perspective. We're in a better position from an in-stock status than we've been in for many months, really, since I got here 14 months ago. So we're very encouraged about where the business is and where it's headed.

speaker
Tara Atwood Seja
Vice President and Head of Investor Relations

And I'll just add to that quickly, too, and John, jump in. When we think about coming into the fall, Maddie, we talked about that 40-year anniversary catalog. We're incredibly excited about that. It's doubling in terms of the households that we're getting that to. Newness, we alluded to as well, just the incredible designs and also that semi-annual sales. So that will certainly provide strength and demand and people coming in and just engagement. And John, I don't know if you want to add anything about the product and newness we're seeing for the fall.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Yeah, that's the most exciting part in our business is the new product has just truly been killing it. And we're just getting started with it. We rolled out a lot of newness products. The first quarter, we tested it in a fair amount of stores, and now that we've seen what is working, we are rushing to get it to all stores in many cases. And when we launched the September catalog, we think it's by far the best ever. I mean, the best-looking catalog, but absolutely the best lineup of new products we truly have ever had. And we think it's going to carry us through the certainly third, fourth quarter into next year for sure. And we'll keep going with that. And yeah, it's going to be an exciting second half of the year.

speaker
Michael Lee
Chief Financial Officer

Some of the leading indicators, Madeline, on newness for the fall. We're starting to get some early indicators from customers that we're going to blow away newness relative to last year as well. So really excited about the newness that's coming out. Yep.

speaker
Operator
Conference Operator

Great. Thank you.

speaker
Michael Lee
Chief Financial Officer

Yep. Thank you.

speaker
Operator
Conference Operator

And our next question will come from Peter Keith with Piper Sandler.

speaker
Tara Atwood Seja
Vice President and Head of Investor Relations

Hi, this is Alexia Morgan on for Peter Keith. Thanks for taking our question. We were wondering if you could elaborate more on assumptions around the sustainability of the Q2 momentum for full year guidance, just since it seems like the full year demand comp guidance assumes some deceleration in the second half.

speaker
Operator
Conference Operator

Thank you.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Yeah, again, I think our business is going to be strong. We certainly are cautious with external things going on in the world, certainly freight costs and wars and all kinds of things like that that we can't forget about. So we want to be rather conservative in our thinking. But we think it's going to be strong. Knock on wood, if everything stays the way it is now, it should be pretty Pretty strong, and we're very happy with it.

speaker
Michael Lee
Chief Financial Officer

Alexa, if I could just offer, you know, internally when we're, you know, forecasting our business, we've always got sensitivities around the forecast between high side, low side forecast when we get into our merge plans, and I can tell you that There is a lot of optimism today within our merge teams on the second half possibilities, and we are protecting against some of the high side forecasts that we're seeing just to make sure that if the performance continues at Q2 levels that we're well positioned to support that business. So that does nothing in terms of the guidance we're providing, but it gives you a little bit of a peek on internal sentiment on the business.

speaker
Operator
Conference Operator

Great. Thank you.

speaker
Michael Lee
Chief Financial Officer

Thank you. And we'll hear next from Peter Benedict with Baird.

speaker
Operator
Conference Operator

Peter, your line is open.

speaker
Michael Lee
Chief Financial Officer

Sorry about that. I was on mute.

speaker
Michael Lee
Chief Financial Officer

Thanks for taking the question, guys. So question on kind of product margins down 190 basis points in the quarter. If you dig in a little bit further on what the drivers were there, maybe bucket those, and then how you think about that over the back half of this year, thinking about 4Q in particular as you lap the inventory impairment. And related to all that, the delivery fee increase from June 1, how's that kind of impacting the guidance over the back half of the year?

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Thank you.

speaker
Michael Lee
Chief Financial Officer

Yeah, thanks, Peter. Good question. You know, I can cover some of the key drivers of margin, though we don't get into quarterly guidance on gross margin per se. but I'd say number one driver on margin is tariff assumptions and we continue to expect $30 to $40 million of tariff impacts for the year. I think last quarter we had mentioned that we were coming in at the lower end of that range. I think with the latest on tariff announcements, we're coming in closer to that midpoint, slightly above the midpoint on that range, but that $30 to $40 million range continues to be valid. On fuel, look, this is a tough one to forecast. But we do expect fuel surcharges to remain elevated into Q3 and Q4 at similar levels of what we expected in Q2. But, you know, depending on the news of the day, right, this could change wildly. But our current forecast, you know, is assuming about a $10 million impact for the year, $4 million of that's behind us. and you guys know that that $4 million is really Q2 in nature because in Q1, you know, fuel prices didn't have a big impact. So, you know, expecting about a $5 to $6 million impact balance a year. But again, that's really subject to change based on oil markets and the Iranian war and all of that. From a shipping supply chain perspective, you know, I think Tara did a nice job in the investor relations investor deck laying some of this out in more detail. But, you know, we've got about $10 million of impacts factored in our guide on, I'll call it just shipping slash supply chain slash manufacturing headwinds. And, you know, the reality is that from a shipping perspective, even though we are largely hedged on shipping because our containers are under contract, When we go to the spot market for additional containers, we're exposed to the spot market prices and spot market prices have really spiked over the last 60 to 90 days. And we're navigating through it. Our logistics teams do an amazing job trying to avoid those spot prices where we can. But the reality is, is we are out there on spot buys. So that's something we're keeping an eye on, something to be mindful of when you're modeling out the second half. From a manufacturing perspective, this isn't something that's probably obvious to people outside the company. But when you talk about fuel prices, there are fuel inputs that go into things like foam, and our foam costs have gone up in manufacturing. So that's factored into this as well. But a lot of this comes down to the Middle East conflict and how sticky some of these input prices will be post the war winding down. So we've been admittedly a little bit cautious on some of these cost headwinds. We don't see these as long-term durable cost headwinds. These are really driven by some of the shocks that we've experienced over the last three to four months. From a delivery fee perspective, really happy with the move that we made. We implemented new delivery fees in June. This is the first time we've taken a fee increase really in three to four years. and there's been almost zero impact. We're not hearing much from customers, if anything. We're not hearing much from our internal selling team. So really happy with the move that we made. That's worth about five to six million dollars annually in terms of run rate and we would expect that run rate to start to flow through as a benefit in Q3. Not a full Q3 benefit, but most of a run rate benefit just because of the lag effect. The other thing that we're building into our margin forecast for balance a year are the benefits of the TMS, the Transportation Management System. We've talked about the benefits of this extensively. You guys know what we're spending on this and what the benefits are. We're projecting $4 to $5 million of annualized run rate savings when this thing gets going. And we are forecasting to see some of that flow through in Q3 and Q4. So really happy with what we're seeing there. The other thing to be mindful of is just occupancy costs. We continue to open new showrooms, and that does serve as a drag on operating or gross margin as those showrooms scale. So in Q3, I think the Q3 versus Q2 occupancy costs are similar in nature, and then it starts to moderate in Q4. So to the extent that you're modeling occupancy, that's something to be mindful of. And then finally, the tariff refunds that I talked about a few minutes ago in my prepared remarks, You know, there will be additional flow through of the tariff refunds in Q3 and Q4. And we're expecting 5 to 7 million of flow through benefit in Q3 and similar amount in Q4. It could be a little spiky. It's hard to you know, forecast what's going to flow through and what items have, you know, different tariffs attached to it. So there's a little bit of variability there, but I think that would be a good range to take into account. So those are kind of the key drivers that I would be thinking about. But back to your point, Peter, we did take an impairment on some inventory in Q4 last year. So our margin I think in Q4 was just above 38%, and I think in Q3 we were around 38.7%. As we look out in the second half, we do expect to come in north of that in our forecasting, despite all the headwinds and tailwinds I went through. We think we're going to see benefits year over year from a margin perspective. So hopefully that's a good build for you, and we can always talk later if you have more questions.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

That was terrific. Thanks so much.

speaker
Michael Lee
Chief Financial Officer

All right. Thank you, Peter.

speaker
Operator
Conference Operator

Our next question will come from Simeon Gutman with Morgan Stanley.

speaker
Simeon Gutman
Analyst, Morgan Stanley

Hi, everyone. Hi, John. Hi, Michael. A couple of questions and one quick clarification. The higher delivery cost, does that get at that $5 million to $6 million? Does that flow through the comp? My real questions are twofold. First, John, when you talk about The excitement around new product. We look at the showroom expansion. You have a pretty good run right here. I guess when does this business get to, I don't know, maybe mid-single-digit comp on a sustainable basis? It feels like it's getting close, but curious if you can underwrite that for 27. And then the other follow-up, this is more for you, Michael. If we look at the second quarter composition, the SG&A dollars rose a lot. I missed some of the prepared if there was some stuff related to tariffs in there. But if you take out the gross margin benefit from refunds, it looks like core SG&A would have been well above average, such that the flow through wasn't so great. So I wanted to just to get clarification on second quarter, how noisy it was and things that I'm missing in there. Thank you.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Sure. Sure. I can I could speak about the sales and the products. So, yeah, I mean, looking forward to the third, fourth quarter and into next year. As I said before, our product is really, really resonating with our clients, and it's really in all categories. We're seeing some really nice increases everywhere. We're about to launch some of our newest products, precious products, largest collections that we've ever done coming up in September and so forth. I think the product is definitely on track. We've got an incredible team, incredible supply chain out there that's really working with us, shipping on time and so forth, great quality. And we're learning every day on what's going to be hot, and we're moving really fast to get that stuff out to the stores and promote it and so forth. Really new trends out there that we just absolutely love. They're done on who we are. We've never been an ultra-modern company. Much more eclectic, warmer, incredible woods and stones and so forth. So we're taking some categories, really, really growing them. Upholstery, of course, is our biggest category, and we're launching up some new product that's just amazing. And new collections that fit a new customer as well. We're really going after more of a broad... We're going both directions. Pricing, same, same, you know, higher pricing, some sharper price point product to hit a younger customer. So we think we're hitting on all cylinders right now, and I'm sure that's going to continue into the fall and into next year.

speaker
Michael Lee
Chief Financial Officer

Timmy, and I'll jump in. Just one build to John's comment. Getting to that mid-single-digit sustainable comp growth rate, a big part of that's e-com too. And we've talked a little bit about our aspirations on e-com. If you look at our e-com performance year to date, we're down 1%, 1.5%. And we think that should be a growth business for us. And We made an announcement last month about our desire to really improve the focus on this channel over time, but e-comm plays a critical role there. Getting back to your other questions, the delivery fee is not in the comp, so just be mindful of that. And then second quarter SG&A, yeah, it was a little elevated and just be, you know, be mindful of two things. Number one, with the strategic investments that we're making, our IT costs are elevated as we're going through this investment cycle for the year. So that's one note. The other note is our selling costs were A little bit elevated and be mindful that some of our selling costs is driven by written sales. So if you have a big written sales month relative to delivered sales, you get a little bit of a deleveraging because of that timing. So that will reverse out a little bit as written sales and delivered, you know, converge over time. SG&A overall for the year will be elevated. We've been really clear on that. We factor that into our guide. As we sit here today, we think SG&A is going to land around 100 basis points higher on a percent of revenue basis than prior year. It's just a good anchoring point. And you can triangulate that back and say, okay, where are those investments going? It's really the catalog that John highlighted. We're making a big bet on doubling the fall CERC. We're going to increase the spring CERC, which we pay for this year as well. Those are two very prudent investments that help us get to that mid-single-digit comp growth that you're talking about. We're also investing in the POS pull-forward project as well as the digital transformation, so that's in the SG&A Outlook. So there's definitely an investment cycle going on here, but we look forward to the returns on investment that are going to come from that and allow us to sustainably grow this business and expand margins over time. So it's a very necessary investment that we're making right now.

speaker
Michael Lee
Chief Financial Officer

Thank you.

speaker
Jake Neubosch
Analyst, Guggenheim Securities

Thank you.

speaker
Operator
Conference Operator

And we'll go next to Seth Sigman from Barclays.

speaker
Jake Neubosch
Analyst, Guggenheim Securities

Great. Good morning, everyone. Thanks for taking the question.

speaker
Michael Lee
Chief Financial Officer

I wanted to ask about pricing. You've raised prices periodically over the last year. Can you just update us on the strategy from here and specifically as it relates to the tariff refunds? It doesn't seem like you're investing in price. It seems more focused on some of the longer-term drivers that you talked about, but can you just speak to that and what you're seeing across the industry as it relates to pricing and how folks are using those tariff refunds? And then just to follow up on that last point around the investment cycle, is it Fair to say that you're including the costs here related to that, you know, that $7 to $10 million, but not necessarily including the sales benefit since you kept the full year sales unchanged? Thanks so much.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Sure, Seth. Yeah, pricing, we're not doing anything significantly different than we have been for this spring and summer. You know, obviously there are some headwinds with more delivery costs or container costs, and so forth. But we've worked with our vendors who are incredible partners with us, and we're going to hold pricing right now. We don't see that we have to raise prices. We certainly don't see we have to lower prices as well. So it's kind of a steady point right now for this year, and we have no plans to change it.

speaker
Michael Lee
Chief Financial Officer

I can jump in and I think I followed the question okay, but let me just quickly remind everybody the reinvestments that we're making along with the tariff refunds. So just overall tariff refunds were the $38 million, recognizing 24 million in Q2 and forecasting five to seven million of additional benefit in Q3 and Q4 respectively. We're going to reinvest about $5 million back into marketing really to accelerate growth further. We're really big believers in the catalogs and believe we've got better catalogs than we've ever had. So we're going to double the circulation for the fall and we're going to increase the circulation in the spring. Those two investments around $5 million, both of which will hit our P&L this year. on the technology side you know four to six million dollars of incremental spend relative to what we talked about at the beginning of the year in terms of the digital transformation and it's really driven by the decision to pull forward our new POS system which was always in our long-term technology roadmap but was previously planned to follow the ERP OMS TMS wave of investments. But in light of the tariff refunds and also in light of the fact that we've learned that by pulling this forward, we can actually wean ourselves off of legacy systems faster and also de-risk The deployment of these technologies, we felt it was a very prudent decision and that is now underway. So that POS pull forward is going to be two to three million dollars of P&L this year. And from a cash perspective, that POS is now overlaid into the investor deck that you guys can see for our digital transformation. It's about $20 million over five years, with $2 to $3 million being this year. And again, this is a major, major capability win for our house. It will absolutely change the game for the 1,100 sales folks that we have across the organization. We're also deploying $2 to $3 million into IT for additional resources to attack our backlog of initiatives. IT is moving really fast right now to really modernize all of our capabilities. And in some ways, they're ahead of schedule on certain things and are looking for more funding to go after the backlog of projects. So we think that's a prudent use of tariff reimbursements. And then we talked about some of these cost headwinds between fuel surcharges and shipping sourcing costs that we won't belabor here. And then the rest drops to the adjusted EBITDA. So hopefully that makes sense. In terms of your other question around, you know, does the SG&A reflect these investments? It absolutely does. There is a burn rate on these investments that do not go into CapEx that are OpEx in nature. They cannot be capitalized. So that is in our P&L today. And there is no revenue attached to it because these are all in-flight projects that have not gone live yet. So we are definitely in an investment cycle. and, you know, we're being very prudent about the projects that we take on. We're being very prudent about making sure we stay on track, on scope, on budget. And as we sit here today, we're on schedule for a Q1 go live of this technology. So it's a really exciting time for our house and we'll continue to provide updates on a quarterly basis.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Thank you, guys. All right. Thank you. Thank you.

speaker
Operator
Conference Operator

This now concludes our question and answer session. I would like to turn the floor back over to Tara Atwood-Sedra for closing comments.

speaker
Tara Atwood Seja
Vice President and Head of Investor Relations

Thank you, everyone, for joining us.

speaker
John Reed
Founder, Chairman, and Chief Executive Officer

Thanks, guys. Appreciate it. Have a great day. Bye.

speaker
Operator
Conference Operator

Ladies and gentlemen, thank you for your participation. This does conclude today's teleconference. You may disconnect your lines and have a wonderful day.

Disclaimer

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