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Asure Software Inc
5/1/2025
and feel good about the partnership. Venture is a private company. Actually, it's funny. They're a little bit like us in the sense that they serve about 2.3 million employees. They have a reseller network similar to us, and they have gone live with us here and will continue to grow throughout. They have an ASO business, which is, you know, kind of a payroll HR business in addition to a PEO business. And so, you know, we're excited with the opportunity to serve them and it's gone very, very well. And then, you know, if you think about payroll companies, a lot of them will contract with other tax filing companies. We're unique in the sense that we're a payroll company that does tax filing, but we also do tax filing for 27 other payroll companies. I think you'll see us lean into that model more and more. We're talking to some pretty good-sized payroll companies where they want somebody that knows payroll, and they don't necessarily want to compete with them. So if you think about where we are in the mid-market or the enterprise space, or even the PEO space where the PEO we don't play, other companies like that are wanting to talk to us about back-end tax filing because we know what good looks like with the 14,000 U.S. agencies that are locally that you have to pay and remit your funds and you have to do your filings. The 50 states, you know, we have a CAF connection into the IRS. And so we're unique in that aspect that we built this out and we see this as tremendous opportunity going forward.
Yeah, and I would add, I mean, Pat talked a little bit about the customer lifecycle management as an example. That's a tool that we built for our own internal use. But the way our dev team built it, it's actually a product that can be sold to other customers. They need the same solution if they're going to service their customers. So the way we've architected, and we've done the same thing on some refactoring of our calc engine, we've just created a lot of products that serve us and our customers, but also kind of allow for an extension to an embedded strategy, right? So say, for example, I'm going to be in a vertical and I want to be the be-all, end-all ERP solution for our plumbers. You know, we can incrementally add functionality that they don't need to go do in our area of expertise and kind of be behind the scenes, almost like You know, I think about it like, you know, the source of truth in sales tax is Avalara. I mean, I think we're trying to create solutions to where we can be invisible and be in a lot of different situations, and you won't necessarily know it's us in the background. That's helpful. Thanks, Pat. Thanks, John.
Thank you.
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