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1/8/2025
Greetings and welcome to Avadel's Pharmaceuticals Business Update Conference Call. At this time, all participants are in a listen-only mode. Accompanying slides for this call can be found on Avadel's Investor Relations website. A question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to introduce Austin Murtagh with Position AQ. Thank you. You may begin.
Good afternoon, and thank you for joining us on our conference call to discuss Avidel's business update and outlook for 2025. Moving to slide two. As a reminder, before we begin, the following presentation includes several matters that constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding the company's expectations on preliminary commercial metrics unaudited financial results, forward-looking patient metrics, revenue opportunity, and revenue estimates, and the success of the commercialization of Lumerize. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements. These risks and uncertainties are described in Avidel's public filings under the Exchange Act included in the Form 10-K for the year ended December 31st, 2023, which was filed on February 29, 2024, and subsequent SEC filings. The forward-looking statements made today are as of the date of this call, and except as required by law, AVIDEL undertakes no obligation to update or revise any forward-looking statements contained in this presentation to reflect new information, future events, or otherwise. In addition, we may refer to certain non-GAAP measures during this call, and these measures should not be considered in isolation or as alternatives to or substitutes for financial measures determined in accordance with generally accepted accounting principles in the United States. On the call today are Greg Divis, Chief Executive Officer, and Tom McHugh, Chief Financial Officer. At this time, I'll turn the call over to Greg.
Welcome, everyone, and thank you for joining us today. As we're now 18 months into the launch of Loom Rise, we've decided to take a slightly different approach to our January business update and 2025 pre-announcement. As such, turning to slide three, today we will cover the following topics. We'll provide a Lumerize launch update and review priorities and actions being taken to accelerate the launch. We'll review our Q4 and full-year 2024 preliminary results, and for the first time, provide initial revenue guidance for 2025. We'll review the progress and a path forward toward achieving the $1 billion potential revenue opportunity for Lumerize, And lastly, provide an update on our lifecycle management programs and our 2025 key milestones. Moving to the next slide, as a company, we've made tremendous progress over the last few years, building our business and capabilities to enable our transformation of the sleep space for patients, for their families, and their healthcare providers, while overcoming attempts by our competitor, Jazz, to delay loom rise coming to market. Our progress has been brought to light for me recently with a patient story from Texas. A nurse practitioner working in the emergency room was really struggling with the dosing of the first-generation mixed salt product. And as such, in a discussion with her physician, made the decision to switch to Lumerize. And according to her sleep specialist, she is functioning better and has also been able to decrease her daily dose of stimulant. Most importantly, she has expressed how happy she is with her now simplified and effective treatment regimen. This is just one of many examples of the feedback we regularly receive from physicians and patients alike. Based on this feedback, the impact we're having, and the progress made to date, we remain confident in our belief that Lumerize is a best-in-class therapy for people with narcolepsy and is on its way to market leadership. Like other rare disease products at this early stage of launch, we are in a critical period of establishing the initial foundation upon which the continued and future success of Lumerize will be built. On slide five, as we move into 2025 and our foundation continues to strengthen, our LUMARISE launch priorities are threefold. First, expanding our physician reach and impact across all patient segments. Second, accelerating our investments in activating switch patients. And finally, driving improvements in patient persistency. 2025 will be a year of growth and a year where we can and will go further and faster. So let's review our launch-to-date results and our key priorities for this year. Moving to slide six. Since launch, we have delivered strong and consistent demand in our initial primary targeted audience, resulting in nearly $200 million in net sales, more than 3,700 patient starts, and greater than 2,500 patients on therapy today. From a patient perspective, we have generated demand from all patient types, which was initially led by switch patients at approximately 50% of all patient starts. More recently, on slide seven, we have seen a shift in our patient mix with the rapid growth of new-to-Oxibate patients, who, when combined with previously treated patients in Q4, represented 62% of all starts. Importantly, reimbursed patients now represent nearly three-quarters of all patients on therapy. As stated on slide eight, these results have been primarily driven by two physician segments. First, we have seen successful Lumerize uptake with a segment of physicians who have become our early adopters and are core to the foundation we are building. This group of less than 500 early adopters have delivered nearly two-thirds of all Lumerize patient starts. It only represents a quarter of the total Oxibate market opportunity. The second group of physicians are those who have previously never prescribed an Oxibate before. This group now represent approximately 15% of our patient starts, further validating the emerging market expansion opportunity Lumerize offers. These early successes are the result of focused commercial execution against important segments of prescribers, which validates that we can generate significant Lumerize demand. This also demonstrates that we have much more work to do in this highly competitive and concentrated rare disease market. With the same level of focus and consistent execution during 2025, we believe we will achieve significant results with the remaining 75% of the existing oxibate market we have not yet materially penetrated. This group of under-penetrated prescribers is a key pathway to continued growth and, in particular, switch patient growth, a primary focus for us in 2025. Based on our ongoing physician and patient market research, which is supported by our promotional response analysis, these physicians are typically slower adopters and require more consistent and improved commercial execution and impact, which is something we have addressed. In addition, we are deploying programs and initiatives to unlock future switch patients. This is important, as some patients, based on research, can be concerned about reimbursement matters, such as out-of-pocket costs, or even losing access to OxyBates if they consider switching, all of which are being actioned. Turning to slide nine, switch patients are and will remain a critical focus, as they typically have an easier path to securing reimbursement and initiating loom runs. They have proven to have meaningfully higher persistency rates. and on average represent a greater revenue opportunity. As such, as stated on slide 10, our demand-based priorities for this year are focused on accelerating the growth of patients on therapy, and in particular, switch and reimburse patients. We will do this by expanding and upgrading our sales force and deploying tools and tactics to drive greater switch patient focus and impact on this under-penetrated market opportunity. We're increasing our direct-to-Oxibate patient marketing efforts to accelerate Oxibate patient education and activation to ask for Lumerize, while continuing our pursuit of market leadership in the new-to-brand Oxibate patient segment and capitalizing on the market expansion momentum we are building. And lastly, we'll continue our focus on increasing our reimbursed patient mix toward 80% and beyond with an account and channel-specific strategy. If patient demand is priority one, persistency improvements are priority 1A. Moving to slide 11, the narcolepsy market has had long standing challenges with successfully keeping patients on OxyBait therapy. First generation OxyBaits have historically experienced more than 50% of new patients discontinuing therapy each year, with approximately half of that in the first 30 days. More recently, based on data we have reviewed, the 12-month discontinuation rate for new first-generation oxibate patients is now approximately 65%. This is something we believe hasn't received the attention it deserves, as there wasn't any competition. But now there is, and for us, it is a priority. Just as we believe Lumerize will become the treatment of choice for oxibate-eligible people with narcolepsy, we're equally committed to being the leader in persistency as well. helping ensure patients have their own personal optimal Lumerize treatment experience and the associated benefits they deserve. For Lumerize, we expected persistency would be impacted as our patient mix became more heavily weighted to new to Oxbay patients and our cumulative cohort of existing patients grew. This expectation has materialized as our new to Oxbay patient cohort is growing, which from a persistency perspective is being addressed with actions we believe will improve this important metric. As it states on slide 12, specifically what we know is adverse events are one of the primary reasons for discontinuations. These tend to be common oxybate-specific side effects, such as nausea, dizziness, and vomiting, that typically occur when starting or increasing a dose, and depending on severity, can lead to potential discontinuations. However, they generally subside within one to two weeks. providing an opportunity to impact this by ensuring expectations are appropriately set with patients and deploying timely patient-specific interventions. This is important because as patients progress to their steady-state dose and efficacy increases, satisfaction with their treatment increases and the likelihood of discontinuation declines, especially early in a patient's treatment as nearly two-thirds of discontinuations occur in the first 90 days. thus providing a very clear window and opportunity to deploy patient-specific tailored messaging. And even though Lumerize's persistency rates are higher than that of the first-generation OxyBates, that is neither good enough nor the appropriate standard. This year, we believe there's an opportunity to improve the overall persistency rate, which begins by impacting the first 90 days of treatment and stabilizing the overall discontinuation rate. Transitioning to slide 13, to address this, we have recently made meaningful changes to both our strategy and our resources, including doubling our nursing team and our patient services center, allowing for more frequent and tailored patient interventions, including prior to the start of therapy, to better set treatment expectations. Increasing our field support team to deliver physician-specific interventions in advance of their patient's Lumerize refill. expanding our partnership with our specialty pharmacies, deploying custom pharmacy-based compliance and persistency programs, and lastly, progressing additional field-based patient support services that can go beyond the traditional telephonic and digital intervention tools to a more direct, personal, high-touch intervention at the patient and physician office level. All these investments are designed with the goal of improving persistency both early in and throughout a lumarized patient's treatment experience by delivering the right message to the right patient at the right time. So wrapping up, we are committed to leading the way for patients in persistency and beyond, all the while providing the opportunity to free OxyBait-eligible people with narcolepsy from forcibly waking up in the middle of the night, night after night, for a condition that, as FDA stated, is antithetical to the goal of improving sleep. Now, to translate this into our Q4 results in 2025 financial expectations, let me turn it over to Tom.
Thanks, Greg. We'll start with how we currently estimate 2024 will wrap up, followed by our expectations for 2025 and beyond. Moving to slide 14, I'll highlight a few preliminary 2024 fourth quarter results, and we'll provide more detail when we announce full year earnings later this quarter. Starting with Q4, we estimate that net revenue will be approximately $50 million compared to $19.5 million in the fourth quarter of 2023. We also estimate Q4 revenue was impacted by approximately $6 million as there was about one and a half less weeks of inventory in the channel at the end of Q4 versus the end of Q3. Gap operating expenses are expected to come in at approximately $50 million, and excluding about $6 million of non-cash charges for stock-based compensation and depreciation and amortization, cash operating expenses are estimated at approximately $44 million. Importantly, our cash flow metric continues to improve, and cash flow for the quarter was positive, and ending cash will be approximately $73 million at December 31st versus $66 million at September 30th. With respect to some key patient metrics, there were over 600 patient starts during the quarter, resulting in an increase of over 200 patients on therapy. We saw a slowdown in the conversion of enrollments to patients and starting therapy as we entered the holiday season. And absent the holiday impact, we believe that patient starts would have been consistent with the 700 per quarter pace of the first three quarters of the year. During 2024, there were more than 2,700 patient starts and over 3,700 since launch, and all of which resulted in 2,500 patients on therapy as of December 31st, compared to 900 at the end of last year. I'll turn now to slide 15 and current expectations for 2025. Earlier, Greg reviewed our key launch priorities, and depending on the execution against those, as well as other plans and assumptions, we are projecting the following full-year results. Revenue is projected to be in the range of $240 to $260 million, which represents about a 50% increase at the midpoint of guidance over 2024 full-year revenue. We believe that 2025 is forecasted with an appropriate degree of conservatism regarding patient starts and patient mix, which are weighted more heavily to do to activate patients. And revenue could be higher with improvements in several key assumptions, such as patient demand, patient mix, and persistence. And with a highly leverageable cost structure, We also expect the cash flow for 2025 will be positive and in the range of 20 to 40 million, and that we can fund the ongoing launch and phase three IH study from cash on hand and cash flow from operations. I'll wrap up my commentary on slide 16 with what we believe and how we can achieve the billion dollar plus revenue opportunity for Lumerize. We expect that over the next several years, Lumerize will become the leading OxyBait therapy for the treatment of narcolepsy, and that the OxyBait market will continue to expand just as we have seen since the launch of Lumerize. The path towards achieving a billionaire revenue is straightforward, requiring a constant base of approximately 8,000 reimbursed patients. In 18 months into launch, we are nearly 25% of the way towards achieving that goal with over 1,800 reimbursed patients on therapy. And with three patient segments totaling over $50,000, 50,000 patients, there are multiple paths to gain the number of reimbursed patients needed to achieve a billion of sales. However, for example, if only 30% of the 50,000 patients initiate treatment with Lumerize and factoring in persistency, Lumerize will become a billion-dollar-plus product, all of which is being built on a highly leverageable operating structure poised for significant cash generation and earnings, At current gross margins, projected GAAP operating expenses, and our existing tax and capital structure, we estimate that reaching a billion in revenue will yield approximately $6 of diluted earnings per share. And with that, I'll turn the call back to Greg.
Thank you, Tom. Before we wrap up and open it to Q&A, let me provide a brief update on the work we're doing with our lifecycle management programs on slide 17. First and foremost, we have a sustainable high-growth franchise in Lumerize that can drive significant long-term value with current patent protection to early 2042. And that value opportunity extends potentially beyond that of Lumerize and Narcolepsy. As previously stated, we are conducting our phase three revitalized trial in idiopathic hypersomnia, or IH, which is currently enrolling as planned and is expected to be completed in the second half of this year. Of note, we have a legal matter we must resolve around the potential NDA filing and approval of Lumerize NIH. Assuming we are successful in this regard, we currently expect to be able to file the NDA approximately six months post-completion of our pivotal trial. We've become quite bullish on the potential prospects of Lumerize NIH, both because of what we've learned and what we hear directly from clinicians and leading key opinion leaders. As stated on slide 18, there are approximately 42,000 diagnosed IH patients under the care of physicians, yet less than 8% are being treated with the only FDA-approved treatment. What we hear from clinicians is that many patients, due to their deep sleep inertia associated with IH, cannot physically wake up in the middle of the night to take a second dose, and therefore are not able to benefit from a full therapeutic treatment. As such, we routinely hear that the lumerized value propositions proposition for patients is potentially even greater in IH than in narcolepsy. In addition, our formulation scientists continue to work with our third-party partners on developing a once-nightly lower-nose sodium-oxidate formulation, having a target product profile bioequivalent to Lumerize, and if successful, we intend to pursue FDA approval for this product to treat both narcolepsy and IH. Turning to slide 19, as we start the new year, key milestones for this year include Our quarterly financial and launch-related results include revenue, patient demand, patient mix, and net patients on therapy. This is the successful completion of our pivotal IH trial and progress toward NDA filing readiness. Updates in our no low-sodium development programs. And, of course, our continued progress in ongoing litigation matters, as previously noted, including the November antitrust jury trial against Jazz, as well as the advancement of our recent patent infringement suits, We filed against Jazz to protect our once-nightly Oxivate innovation. Moving to slide 20, in closing, we have built a strong demand-based foundation for Lumerize, which continues. We're investing in the areas to accelerate the launch and address the challenges in our pursuit of the billion-dollar Lumerize potential. We're advancing our lifecycle management programs that offer, if successful, a significant expanded Oxivate market opportunity for Lumerize. all of which is supported by robust intellectual property portfolio extending into early 2042. A portfolio we are continually expanding. Luminize represents a meaningful value creating opportunity built on a highly leverageable cost structure, which should result in significant cash and EPS generation over the coming years and through its patent life. Furthermore, this cash generation foundation creates potential optionality to invest in the growth of Avidel and or return capital to our shareholders. In 2025, we look forward to many more stories like our ER nurse practitioner from Texas. We're optimistic for the future and look forward to providing additional commercial updates as appropriate. We thank you for your time today and as always for your support. We will now open the line for Q&A.
Thank you so much. And as a reminder, that is star 1-1 on your telephone and wait for your name to be announced. To remove yourself, press star 1-1 again. One moment for our first question. Okay. It comes from the line of Francois Bresbois with Oppenheimer. Please proceed.
Hey, guys. Thanks for the questions and the updates. I just wanted to better understand a little bit, maybe, Tom, if you can go into, if we just kind of see the patients on therapy and we see the sales, right, there's the net revenue per patient that you kind of look at, you know, that comes in at a certain number. Can you help us understand that? how to think about that number going forward. Does it change? And maybe the change from that number versus third quarter and where it came in. Because it does seem like your number of patients starts was almost in line. The holidays took it off, but 600 was a solid quarter. So just a little more on the net revenue per patient and how that can get better with reimbursement. Thank you.
Thanks, Frank. And maybe a good starting point is a question you asked at the beginning. which is where patients were at 1231. And as we're thinking about revenue heading into 2025, we have to make an assumption that a percentage of those patients will discontinue during the course of 2025, which of course impacts the exit run rate. And then in terms of comparison of Q3 to Q4, we did have net patient ads. Perhaps a driver, which we anticipated was gonna happen, was the change in the inventory level on the channel, which impacted revenue by about $6 million.
Okay, great. And is that $6 million, on that note, is that, because we, you know, the inventory play is something to be expected a little bit. Was the $6 million more than expected, or was that kind of in line with what you guys expected?
Frank, I think from my standpoint, it was in line with what I expected. We signaled this, you know, during the Q3 call, that we expected to be fewer weeks of inventory in channel 1231. And it's really a function of capacity constraints or storage constraints at the specialty pharmacies, where they had indicated they were at capacity in the Q3. So I wouldn't take it, certainly would not take it as an indication of any slowdown in demand. It's just the specialty pharmacies just couldn't carry any more than they could at September 30th. In a normalized range, I think two to four weeks is a normalized range to think about. It's tough for me to predict where we'd be in the Q1 or subsequent quarters, but I would think about inventory of weeks in the channel in that range of two to four weeks.
Okay, great. And then just lastly, going forward, in terms of metrics to be expected for us to understand better the persistency and the new patients versus the switch patients, is this something that you'll give clarity on going forward just to see how these actions are going, or we don't know yet.
Yeah. Frank, the way we think about it going forward is, you know, patient demand in the form of patient starts, patient mix in terms of source of patient, and, of course, net patients on therapy. We think all of those metrics will provide the sort of clarity you're looking for.
Perfect. Thank you very much.
Thank you.
Thank you. Our next question comes from the line of Andrew Tsai with Jefferies. Please proceed.
Hey, thanks. Good afternoon. Thanks for taking my questions and thank you for sharing the progress and expectations. So maybe the first question around the 2025 guidance on the patient numbers. If I take the midpoint of patients initiating therapy in 2025, I think that's I'm assuming that's on top of the 3,700 you have today. And if that's the case, then taking that resulting number and then working out the math with the patients on LUMARISE guidance that you have at the moment, basically, is it correct to think that the implied discontinuation rate by year end 2025 could be closer to 50%? I'll start off with that. Thanks.
Yeah, listen, Andrew, I don't disagree with your math. So that is what it implies. You know, this is one of those areas we think there's really great opportunity for improvement versus our current assumptions, which is why we've made the investments we've made around persistency and driving patient demand. We believe we, you know, take an appropriate approach, you know, towards forecasting 2025 at a conservative level. And what we are thinking about for 2025 is that we're going to be more heavily weighted towards new to oxidative patients. which does impact overall persistency.
Um, thanks. And, um, uh, I guess I'd have to think about it more, but, uh, you didn't mention how, uh, your, your current guidance is conservative, but it makes me think how conservative is this ultimately, ultimately how much higher could these revenues be ultimately? Do you have actually a little bit more color around that? And then, um, You know, how much is it from the, you know, in terms of growing patient volume or driving less discontinuations more realistically that can drive higher sales in 2025?
Yeah, Andrew, I think, first of all, I think most important is, you know, if we think about the first, you know, six quarters of launch, we had a strong start. We clearly have hit some challenges with persistency here in the second part of 2024, and we have taken the actions to address those persistency matters and also ensure our focus on driving switch patients. You know, so your question as to which one is more important, the answer is they're both important. And I'll just, you know, again, restate that if you look at where we've indexed our efforts early in the launch, in our early adopters, we have, you know, actually significantly penetrated that audience, and it's over-representative of their potential within the oxalate market. If we can continue to replicate that over time, we should have that sort of success and beyond across all patient segments. We do think there are opportunities to improve and beat, if you will, how we've guided. I would say at this point, we need to continue to assess the interventions and the impact of those interventions and give us opportunity in subsequent quarters to provide more clarity in that regard.
Thanks. And then very last quick question. Maybe you did share in the slides and I missed it. How should we think about the overall mix of of your lumerized patients going forward by year-end, would you still expect the same proportion that you're seeing right now, year-end 2024? Thanks.
Yeah, so, Andrea, it's Tom. So, what we had, you know, put on the slides, you know, the mix of patients in the fourth quarter was certainly more heavily weighted towards newtoxibate and periods that tried to discontinue. As we're looking into 2025, and again, I would view this as one of those assumptions we made on a more conservative basis, we're going to continue to be overweighted in terms of newtoxibate and criptotribe discontinued. An improvement in the patient mix will certainly drive an improvement in revenue.
Thank you so much.
Thank you. One moment for our next question. That comes from the line of Mark Goodman with Learing. Please proceed.
Yeah, a couple things. First, I may have missed this, but the average selling price was what? Like if it was $100,000 in the second quarter and $96,000 in the third quarter, what was it in the fourth quarter?
Hey, Mark, it's Tom. So listen, preliminarily, of course, we're still closing the books, but it averaged to about $96,000 if you just take the revenue reported and adjust it for the inventory of $6 million, you know, divide that by the average number of patients on therapy. It works out to about $96,000 per quarter. So...
apples to apples, it's about, so it's the same, it's third quarter. Okay, fine. And then just secondly, you know, historically when, I mean, in order to get to a billion, are you basically counting on the IH indication? Is that what we're counting on? I mean, when a product goes to 170 to 250, I mean, obviously a new indication can change the growth trajectory, but outside of that, we're used to seeing growth rates that kind of slow you know, each after year. So we'd have to be thinking that this indication, you know, slows a little bit over the next couple of years in growth rates. It's not going to become a billion in narcolepsy, right? This is narcolepsy and IH.
Mark, the way we think about it, you know, what we've talked about in terms of a billion dollar opportunity excludes IH.
Uh-huh. So can you talk about, is there an expectation that 2025 is a growth year of 40-something percent, whatever the number is to get to the midpoint, and then it actually is faster in 2026? I mean, because traditionally that's not normally what we see.
Yeah, I think from our perspective is there is a significant amount of patient opportunity to grow lumerize, whether from the three different patient segments that Tom described. And our penetration of those respective patient segments doesn't have to be significant to be able to realize those sorts of numbers only in narcolepsy alone. And we've seen those levels of penetration in our early adopter audiences already. So if we can continue to translate that into the broader audience, then we believe over time and the slope of that curve will progress the way it progresses, we can get to those sorts of numbers on patients. given the opportunity and what we hear in our market research, right, from that perspective. I will say it's not a – it certainly is a therapeutic category where consistent, you know, growth continuously quarter after quarter after quarter has been demonstrated, and we believe we can continue to execute and deliver on that and based on the patient source and opportunity we have and what we hear from our research.
And just last question, because I guess this kind of answers when peak sales would be. Peak sales would be the year before you go LOE. When are you assuming the LOE?
Yeah, we're not defining when peak sales are, but at this point, as we described in the call, we have patent protection right now through early 2042.
Thank you.
Thank you. One moment for our next question, please. comes from the line of Amy Fadia with Needham and Company. Please proceed.
Hi, good afternoon. Thanks for taking my question. Can you talk a little bit about what has been the dynamic with switch patients and why we've seen a reduced mix of switch patients and what your assumption is in your 2025 outlook for what percent of patients will be switch patients and what do you think you need to do to really increase that mix? That's my first question.
Yeah, you know, again, I think, you know, the data shows what's occurred. We've seen early in the launch a much higher percentage of them, and as we've gotten to the last couple quarters, it has slowed down and stabilized to a certain extent in the kind of low to mid, the mid-higher 30% of the total patient population, of our total patient starts. In part, we've gotten, I would say, for lack of a better word, those who are waiting and looking for a loom rise. And now we're in particular in our early adopters. And now we are in the market really expanding our reach and investing our efforts to both educate direct-to-physician, direct-to-patients, you know, through our direct-to-patient activities to educate them and activate them to go seek Lumerize, where we've done that to date. We've seen that be successful. And we've expanded our sales force to expand our reach to be able to get wider and get more frequency into this other 75% of the underpenetrated market opportunity. And we think in both those scenarios, we're going to continue to see growth in new to oxidate and previously treated and discontinued. And we're focused on, you know, accelerating the switch, which if we do those things, our entire demand will grow.
Got it. Just with regards to your guidance for 2025, you've sort of characterized it as something that, you know, that has upside. What do you think could be the biggest driver of upside? And, you know, when you talk about the persistency rates of 50% that you've assumed in your guidance, what do you believe you need to do to, you know, sort of increase that persistency rate and what could drive the precipitate rates to be better than the jazz products that have been on the market for many years? And then I have one quick last question.
Sure. Hey, Ami, it's Tom. I'll take the first part of the question. You know, there's, I consider there's really three primary assumptions that could drive revenue above the guidance we provided, each one of which is you know, is not insignificant and taken in combination in working together provides even a larger result. You know, the three assumptions really are just really total patient demand. And, you know, of course, you drive more patients to the top and you have more net patient ads, you know, during the course of the year. Patient mix is defined really as the mix of, you know, switch patients versus non-switch patients to characterize assembly. That's also a powerful driver of revenue. the higher the mix goes towards switch, the more revenue we believe we generate. And the third is persistency, which we believe we're making the right investments to improve that. But you take those three, they're individually or in combination, and that clearly would drive us above the revenue guidance.
Yeah, and to your question of why do we think we can improve persistency vis-a-vis other products in the category, we've already demonstrated that we have higher persistency rates from the data we look at across all patient types at all time periods to date that we've been on the market. So we have numerically a better persistency rate, if you will. But from our perspective, as our patient mix shifted and the opportunity to keep patients on therapy, it's an investment and a priority for us because we work so hard to get them on therapy, and we know that when they get through the first 90 days, which is where the majority of these discontinuations occur, that their treatment experience and their satisfaction only continues to rise. So what we're really deploying is incremental resources deployed in particular centered around the first 90 days where we engage with the patient, we engage with the office staff and physicians in an attempt to really positively impact you know, from before they start therapy to, you know, at different points in time during their journey, especially in the first 90 days. Now, every patient is important and every patient type is important in that regard, whether the first 90 days or beyond. And all of our programs are designed to impact everybody in that regard. But the new to OxyBait and the previously treated and discontinued have markedly higher discontinuation rates than the switch patients. which is why the mix of patient matters in that regard, why a focus on switch patients is important as well. But also, we have to have the tools and the tactics to try to meet the patient where they are and help them stay on therapy, which is something we haven't done until recently.
Understood. Okay. Just last quick question. Could you elaborate on where the appeal to the injunction on IH is at and what stage of the litigation we are at and when we can expect a decision?
All I can say on the IH appeal is that the oral arguments, I believe, are scheduled for February 7th. And then subsequent to that, we would expect a decision sometime from the appellate court sometime thereafter. When that is, I'm not really sure. The last time we were in front of that group on the REMS-related patents, we had a decision in fairly quick, short order. But it could also be later in Q1 or early in Q2. We don't know. But the oral arguments are February 7th.
Thank you.
Thank you. One moment for our next question. That comes from the line of Olive. One moment, please. It's from HC Rainwright, but I cannot read the name. Go ahead. Hey.
Thanks. It's Oren. Can you hear me? Yes. Great. Can you just talk a little bit more, and I'm sorry I had to jump on and off this call, so I'm sorry if you addressed it, but can you talk more about these interventions? I think you said they're sort of beyond traditional telephonic and digital interventions. presumably I don't know if that's mostly on the post initiation patient support side or this is on the free initiation education side with doctors and or patients just talk more about you know what are you doing differently that you didn't do before and why that wouldn't have occurred to you to do initially and also maybe I missed this as well but is the mix of patients that you're at now at this stage in the launch, meaningfully different than you would have expected? And why do you think that is in terms of a higher waiting towards new to patient? Is switching existing patients that weren't already warehoused and eager and unhappy and waiting to switch to something, is that proving harder than you expected? Are patients just seeing their doctors less often than you expected? If you could just talk more about all of that. Thanks.
Yeah, or in terms of, you know, the initiatives that we're taking on relative to persistency, whether it's the expansion of our nurses, whether it's the expansion of our field sales team, whether it's our partnerships with our specialty pharmacies, or the additional, you know, field-based opportunities that we're evaluating and progressing, I would say all of them are things we hadn't been doing until recently. So, you know, we continue to advance those capabilities from that perspective and assess their impact and, you know, how they are effectively improving the patient's treatment experience. So I think the one thing we've learned over the course of, in particular, the last number of months is that the notion of one size fits all isn't the right approach, right? Each patient type has their own different nuance. and how we intervene based upon the patient is really, really important. And we continue to get smarter as we talk to patients about that and how we can become more, if you will, almost predictive in terms of who's at risk of a discontinuation and how do we deploy interventions in advance of that to prevent it, right, from that standpoint. So in terms of your comment about, your question about switch patients, I think the first thing I would comment is that is that, you know, the switch opportunity is robust for us, and it hasn't changed, and it still represents, respectfully, the largest portion of our patient starts, right? It's left, and I think that is in part because of some of the low-hanging fruit we got, and I think we're now in a rare disease where, you know, we are unlocking patients We are in offices and online communicating to patients and physicians to give them the reasons why they should or should consider LUMAS. And we've done a lot of research in this regard, and we noted some of that research. Some of the concerns or hesitation is centered around reimbursement or concerns about out-of-pocket costs, which certainly isn't an issue for us, but certainly is something that we've got to make sure patients understand. as one example of the things that they're comfortable with as they consider changing a therapy in a rare disease where, you know, only a handful of, you know, a small subset of physicians have a lot of patients. Most have a few patients. And the intervention opportunities, you know, aren't, you know, regular like they are in larger mass markets.
Okay. And there's a lot of moving parts in this guidance, and I'll admit it's a bit confusing, at least on this. you know, without having a chance, more time to dig into it here. But just as we think about, besides the math of just, you know, discontinuation rates, which will hopefully improve on average, is there any sort of phasing or cadence that you expect in this year with regards to some of these new, you know, all of the above new starts and, you know, different patient types coming online with these initiatives? You know, is this going to be a back... half-weighted, you know, I guess it speaks to Mark's question earlier that, you know, we'll be come out of the year maybe at a higher growth rate than we are in the first half as these initiatives take hold?
Yeah. Or maybe I'll start and then maybe Tom can wrap a little bit additional commentary. I think first, the thing that's very clear to us, you know, and even was clear during the first, you know, four plus quarters of launch, where we were building this really strong foundation, is that the demand at the top of the funnel, whether you measure that in enrollments or new patient starts, continues to be robust and strong and consistent, and we see that not changing. The opportunity for that to accelerate is really continuing the growth we're seeing in new-to-oxibate and switch patients, but add in a growth, if you will, an improvement in switch patients. from that perspective. So that's why it's a focus for us. How long it takes for these investments to take hold and have consistent impact is something we're evaluating all the time. I certainly believe that we've got our field teams and our nursing teams and whatnot all in place now. and trained and operational here as we enter the new year. And we'll continue to assess, you know, the effectiveness of those initiatives to be able to, you know, both build demand like we think we can and keep patients on therapy like we think we can.
And just lastly, I'm sorry, did you say how many reps you had and now have in the field?
We've added about 15% on the rep side. We've doubled our field support teams And we've doubled our nurses.
Okay. How many reps is that out there now?
Fifty-three.
Got it. All right. Thanks so much. Thank you.
Thank you. One moment for our next question. And it comes from the line of David Amselin with Piper Sandler. Please proceed.
Hi, thank you for taking our question. This is Alex on for David. I've got one question for you. Looking ahead at longer-term dynamics, how are you thinking about adoption in IH for loom rise, assuming positive data? In other words, are you envisioning expanding the market, or do you see a lot of the loom rise potential here coming at the expense of ZyWave? Just sort of help us understand how you're thinking about this opportunity.
Yeah, again, I think, you know, without providing a whole lot of commentary around this, given, you know, we've got to get through our clinical trial, get through our approval and deal with the upcoming oral arguments and appeal process. I would say most importantly, and again, the research we've heard most recently in trying to understand the opportunity for Lumerize is that there's a whole lot of room here for Lumerize to fit in. And I think the dynamics that we see in narcolepsy, to some extent, although there's more patients being treated with narcolepsy, we think will likely potentially translate into IH to a certain extent. But the IH penetration today is, again, less than 8% based upon diagnosed patients and what we think are the actual IH patients on therapy with the twice-nightly product. So from our viewpoint, there's a lot of room, both inside of those being treated, but even bigger outside of that. And, you know, all indications we have is, you know, it's an opportunity to source all, you know, from multiple patient segments, just like we've seen in narcolepsy accordingly, should we be successful in our clinical program and the related legal matters.
Thank you.
Thank you. One moment for our next question, please. and is from the line of Ash Verma with UBS. Please proceed.
Yeah, thanks for taking my questions. I have two. So just for 2025, I've been trying to do this math, but what are you assuming on pricing? It seems like there is some disconnect even after factoring in your 50% persistence. And I've seen that typically in this market, pricing doesn't necessarily get impacted that meaningfully. So that's the first one. And then second, has the recent leadership departure resulted in any kind of disruption in the sales momentum? Thanks.
So I'll take the second question. And from my perspective, the answer to that is no. You know, in terms of disruption from the field, the field is very focused on what they're doing and all of our field leadership team and our commercial leadership team is intact, you know, still operating and driving the things that need to be driven from that perspective. So in that point, we don't believe so from what we've experienced so far. And on the pricing, I'll turn it over to Tom.
Yeah, actually, the way I would think about pricing is, listen, for a reimbursed patient who's on for a full year, there's really not much of a change year over year from 2024 to 2025. But what does impact it when you get down to an average, you know, per patient a number on an annual revenue basis is really the patient mix. And persistency does impact, you know, the calculation of a net revenue for a switch patient versus a new-to-oxidate patient. And while we believe we've forecasted conservatively, you know, that factor, that mix of patients, you know, does impact net revenue per patient on an overall basis.
Thank you. Thank you so much. One moment for our next question, please. And it's from the line of Miriam Valghetti with LifeSites Capital.
Thank you for the update. Just one question for me. I'm just curious whether the factors driving discontinuation in the new-to-oxobate for lumerize differ from those seen in the first-generation oxobates. You mentioned that historically those have been quite high, so I'm just wondering what gives you the confidence that these new initiatives will meaningfully address this issue?
Well, it's a great question, Miriam. And I think, ultimately, as we've studied this and seek to understand what's happening and why, there's a few things that really stand out. Number one, as we stated, across all time points and different patient segments, I would say that we numerically have better Better discontinuation rates are, we like to think, higher persistency rates, but not good enough, especially as our patient mix changes. And we're on a total patient population that's smaller, right, with 2,500 patients on therapy. So for us, as we research this, talk to patients, talk to those who have experience, you know, the sorts of things that drive discontinuations. It's clear that the majority of it happens early on. A big driver of that is how their expectations are set and how care is offered to them through the course of dose titration because side effects come with starting and dose titration, yet they do subside over time. And while you're dose increasing to your steady state dose to get the ideal therapeutic effect, you're going to have adverse events along the way and helping the patient navigate through those is really, really important. So, again, our view is that we can have an impact in this regard. We have made the investments to do that, and we continue to, you know, deploy those efforts, and we'll have an opportunity to understand over time which ones we think are working the most effectively and how do we double down on those and which ones need to be enhanced and how do we do that.
Got it. Thank you for answering my question. Thank you. One moment for our next question. It comes from the line of Chase Knickerbocker with Craig Hallam. Please proceed.
Thanks, and good afternoon. So I just want to dig a little bit more on the efforts on the demand side and how you can improve the mix on what is entering the funnel and kind of maximizing switch patients. Can you just add a little bit more detail on how you're kind of focusing reps to kind of improve that mix? Entering the funnel more towards SWISH patients, you know, is there a decent number of kind of medium to high prescribers out there that, you know, are still kind of new to you and, you know, you still need to reach? Or is it mainly, you know, existing writers who have a meaningful cohort of OxyBait users who are just sticking with first-generation therapy? Thanks.
Yeah, I would. Thanks, Chase. I would answer it this way, right? I think number one is, you know, you got to understand where the physician is on their buying, kind of in their buying journey, so to speak. and their adoption, you know, journey of Lumerize, right? In some case, we have physicians who have not prescribed. We have some high-volume physicians who have not prescribed. But by and large, you know, our, you know, 25% of the market that's driving two-thirds of our volume to date, where we have, you know, really high penetration, relative speaking, has been directly, you know, related to our efforts and our promotions. So I would say as you get to the other 75% who may be slower adopters, may be harder to see, may be lower tiered physicians who have fewer patients, and some have a lot of patients, It really requires consistent, in our view, consistent focus and commercial execution against it, understanding where that physician is in their kind of adoption sequence. Is this a physician who we should be targeting a switch patient to? Is this one who we should be starting a new to vaccinate with? Our focus, though, is to grow all patient demand with an emphasis on how do we unlock more switch patients, right? And, again, we're working with our teams to deploy those tools and tactics to do that. But there's ample opportunity across all of our segments, recognizing that where we've over-indexed our time, we've done quite well, and that's laid the foundation. And now, you know, we've got to expand that if we want to keep building and growing. And all of our research would tell us that that can happen. And that's what we're doing.
And just last for me on the persistency side. Is there any kind of early signs of success with any, you know, maybe earlier stage pilot programs that you kind of put in place or specific teams out there in the field in specific geographies who have done better from a persistency rate perspective and kind of that you can share as far as, you know, potentially showing early signs of success in some of these efforts that you're instituting? Thank you.
Yeah, thanks, Chase. Given most of our resources are just operational now, I would say it's a little bit premature to draw any sort of definitive conclusions. I would say that what we've really tried to understand, in addition to what's happening at the physician, at the patient level, is to really understand where discontinuations are an issue at the physician level, right? In terms of perhaps their practice and how they manage patients, or what is the result what is the resulting risk of discontinuation inside of specific physician practices. And taking the opportunity to engage and connect with those physicians who do a really, really good job from them, from their perspective and from what the data tells us, learning and deploying and the sorts of lessons that they deploy, both not only at the patient level, but to the physician level as well. And that's the reason why we've expanded our resources to be able to do both.
Thanks, Rick. Thank you. One moment. We have a follow-up from Mark Goodman with Learing. Please proceed.
Yeah, hey, just to follow up, since we're kind of resetting expectations here, Tom, first quarters are always a little funky. Maybe you can comment on first quarter a little bit and how to think about it. And then second of all, did I see the numbers correct? You ended... 24 with 2,500 patients. You're expecting to end 3,400 patients at the end of this year. So like if you just took like a simple average times the price that's the same price as 2024, you get a number that's much above your range. So what am I doing wrong?
Let me break them down one by one. The comments on Q1, Mark, we'll probably be in a better position to provide an update on that and how we're progressing when we do our Q4 call later this month or later this quarter. In terms of the revenue for the year, You have to take 2,500 as we exit therapy. We're projecting that out of 800 to 1,000 patients, so it probably gets you to 3,300 to 3,500. And then I would, for supplemental math, take the average net revenue per patient we've been doing. But don't forget, you have to adjust the 2,500 starting point a little bit because of discontinuations. You don't get the full-year benefit of those patients being on therapy.
Uh-huh. I see. So it's kind of a titration issue. Okay. Thanks.
Thank you. And this ends our Q&A session for today. I will turn it back to Greg for final comments.
Thank you. Just a few final comments to say first, thank you for spending your time. And here on this afternoon, we look forward to any follow-ups. And again, after the first number of quarters of launch, building our foundation, we do believe we are focused on the right things to both accelerate the demand and impact the persistency, and we look forward to providing those updates to you as we go forward. Thanks.
And with that, ladies and gentlemen, we conclude today's conference. Thank you for participating, and you may now disconnect.