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Vinco Ventures, Inc.
11/23/2021
Greetings, and welcome to Vinco Ventures' third quarter 2021 earnings call. At this time, all participants are in a listen-only mode. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Greg McNiff, Investor Relations for Vinco Ventures. Please go ahead.
Good morning and welcome to Vinco Ventures' third quarter 2021 financial results conference call. I'm Greg McNiff, Investor Relations for Vinco Ventures. Also on the call today will be Lisa King, Vinco's Chief Executive Officer, and Philip Jones, Vinco's Incoming Chief Financial Officer. Today's call is being webcast live and will be archived on the Investor Relations section of Vinco's website at investors.vincoventures.com where our earnings press release is currently available. Certain matters we will be discussing today, including our growth strategies and expected growth opportunities and performance centered around the HomeMotive platform, as well as certain transactions we expect to complete to fuel our growth, are forward-looking statements. Such statements are subject to the risks and uncertainties that could cause actual results to differ materially from those contained in the forward-looking statements. These risks and uncertainties are discussed in our documents filed with the SEC, including our annual report on Form 10-K for the period ended December 31, 2020, filed on April 15, 2021, and quarterly reports on Form 10-Q filed thereafter, including our quarterly report for the quarter ended September 30, 2021, filed today. In addition to U.S. GAAP reporting, VNCO reports certain financial measures that do not conform to generally accepted accounting principles. We believe these non-GAAP measures enhance the understanding of our performance. Reconciliation between these GAAP and non-GAAP measures are included in the tables found in today's press release. And with that, I'd like to turn the call over to Lisa.
Good morning, everyone, and thank you for joining today. We're pleased to report our third quarter results. Before I discuss some of the highlights of the quarter, I'd like to take a few moments to review the progress we made on our strategy of building a global media and content platform. During the quarter, along with our joint venture partner, Zash Global Media, we completed the acquisition of an 80% interest in Limotif, one of the global peer-play video-sharing social networking platforms. We believe Limotif is one of the fastest-growing video-sharing social networking platforms in its category over the last three years, with over 225 million installations of the Limotif app globally since its launch. Over 10 billion atomic clips of user-generated content have been used to create more than 750 million videos on the platform since its launch. We deem Limotif as the centerpiece of our strategy to become a pure play, media, and entertainment company. We intend to monetize the platform through our planned acquisition of AdRiser through VVV Media Partners LLC, our joint venture with Dash Global Media, the planned acquisition we announced in early October. AdRiser runs both real-time programmatic ad transactions and has direct agreements with agencies and advertisers on its own proprietary AI-focused platform. We believe AdRiser is positioned for rapid growth in digital advertising. and we expect its capabilities will enable us to monetize LaMotta's growing brand awareness through advertising and sponsorship. As the parties are still in negotiations to enter into a definitive agreement for the AdRiser acquisition, we'll share more about this strategy later as we progress with this transaction. In addition, we expect to build our unique media platform by working with our joint venture partner, Dash Global Media, to combine its content creation and distribution initiatives with Limotif's potential for a flywheel growth model, which we believe can drive significant revenue growth. We believe that Limotif and AdRiser will be complemented by our Honey Badger Media and Edison Nation brands, which will remain with Finco. Honey Badger is a digital commerce company that designs digital campaigns and leverages its network of millions of followers and an impressive catalog of celebrities and influencers to grow advertising revenue. Honey Badger brings a proprietary monetization process that converts traffic to dollars, employs content arbitrage to capitalize on network traffic, and leverages a powerful ad stack. Edison Nation allows inventors to create, distribute, market, and monetize their products through licensing agreements. What I've described above is the vision we have for the transformation of Vinco to a media and entertainment company. Finally, to complete our transformation, we announced the planned spinoff of our blockchain subsidiary, Cryptide, which is expected to be completed by early next year. To give you a sense of our operational progress, I'd like to briefly touch on some notable developments. Just last month, Limotif partnered with EDC Las Vegas to extend the Limotif brand in the U.S. through a three-day event that reached and engaged a large audience. Specifically, Limotif activated over 150 influencers, and the Lamotif brand received over 51 million views on TikTok and over 40 million Instagram story views. Not only did the scale exceed our expectations, but the cross-platform pollination with other social media suggests Lamotif is on its way to becoming a recognizable brand in the US. This made us believe that Lamotif has the potential of becoming a leading content platform. We also recently announced the launch of Lamotif India, a channel focused on local trends where subscribers can collaborate and engage with content creators. Initial feedback has been very positive. We're very excited about the potential of this market, and we expect to roll out more features soon. We're currently pursuing opportunities to expand the LeMotive brand in other markets, and we expect to be able to share more details of our progress on our next update. In summary, I'm encouraged by our execution in the third quarter. We believe our strategy to focus the company on the large and growing media and entertainment market, coupled with a robust social media platform, will position us well for long-term growth. With that, I'll now turn the call over to Phil to discuss our financial results in more detail. Phil?
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