4/18/2022

speaker
Conference Operator
Host/Operator

Greetings and welcome to the Vinco Ventures fourth quarter 2021 earnings call. At this time, all participants are in a listen-only mode. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Greg McNiff, Investor Relations for Vinco Ventures. Thank you. You may begin.

speaker
Greg McNiff
Investor Relations

Good morning, and welcome to Vinco Ventures' fourth quarter and full year 2021 financial results conference call. I'm Greg McNiff, investor relations for Vinco Ventures. Also on the call today will be Lisa King, Vinco's chief executive officer, and Philip Jones, Vinco's chief financial officer. Today's call is being webcast live and will be archived on the investor relations section of Vinco's website at investors.vincoventures.com. where our earnings press release is currently available. Certain matters we will be discussing today, including our growth strategies and expected growth opportunities and performance centered around the HomeMotive platform, as well as certain transactions we expect to complete to fuel our growth, are forward-looking statements. Such statements are subject to the risks and uncertainties that could cause actual results to differ materially from those contained in the forward-looking statements. These risks and uncertainties are discussed in our documents filed with the SEC including our annual report on Form 10-K for the period ended December 31, 2021, filed on April 15, 2022. And with that, I'd like to turn the call over to Lisa.

speaker
Lisa King
Chief Executive Officer (CEO)

Good morning, and thank you for joining us today. We're pleased to report our fourth quarter and full year 2021 results. Before I discuss some of the highlights of the quarter, I'd like to take a few moments to review the progress we've made. 2021 was a significant transition year for the organization. As we continue to move to a digital media and content technologies company, we're focused on our four pillars to entertain, engage, endorse, and enrich. We strive to entertain broad global audiences with compelling content, engage users with rich experiences on our Lamotis social media platform, create unique opportunities to endorse and advertise brands through our marketing platform and influencer relationships, and enrich the lives of our users. We believe we can continue to grow into a robust international media and entertainment company focused on content and engagement with millions of users around the world. Here are some highlights based on our four pillars. In our efforts to create unique opportunities to endorse and advertise brands through our marketing platform and influencer relationships, Vinco Ventures completed the acquisition of AdRiser, a provider of technology solutions that automate the use of artificial intelligence for digital advertising analytics and programmatic media buying for consideration consisting of $38 million in cash paid at closing and up to 10 million shares of common stock of the company, issuable on January 1, 2024, with certain leak-out restrictions. This acquisition, coupled with our digital commerce company Honey Badger, enabled us to promote our events, partner with celebrities and influencers, and drive millions of impressions for our brand partners. Next, I'll share more about our events and efforts to entertain and engage audiences through Lamotif. India remains a strong market for Lamotif and will be a growth market moving forward as the fifth largest economy with the second largest population in the world in a country that's banned TikTok. The motive continued momentum of its expansion in India through a co-production content partnership with Viacom 18. This partnership begins with an unscripted reality TV show for inventors and entrepreneurs in the Indian market called The Inventor Challenge, which is inspired by Vinco's PBS series, Everyday Edison's. The Inventor Challenge is set to premiere late summer 2022 with production for season two to begin later this year. In the Indian region, Viacom is producing, marketing, and broadcasting the show. Beyond the Indian market, we plan to bring the format to other countries around the world. We anticipate the show will help to increase exposure and engagement of Inco's content and the Lamotive platform. Lamotive's global talent search, You've Been Scouted, concluded with India's Yateen Kumar being presented an album deal, working with Grammy-winning producer Teddy Riley, who has worked with Michael Jackson, Lady Gaga, Pharrell, and BTS. The album is in final production and is expected to be released over the next several weeks and promoted on the Limotif platform. We actively sought opportunities to live stream entertainment events on Limotif to engage users and deploy our blended media cross-platform distribution strategy. We've engaged users on Limotif through live streaming of popular entertainment events and coverage of those events through influencer initiatives under the Limotif brand, which have been shared broadly on other social media platforms. An example is the recent initiative with Insomniac, a top producer of music festivals and events, during the Okeechobee Music and Arts Festival, March 3rd through 6th. Over the three-day festival, the live stream registered 7.2 million active users on Limotus, according to Google Analytics, and generated 16 million visitors on Limotus media sites. We believe the beta test validated our strategy as we generated hundreds of millions of ad impressions, with five plus minutes spent viewing the site on average through our newly acquired ad platform, AdRiser. The motive for the first time broke into the top 50 downloaded social apps in the U.S. market in the Apple Store alone during the festival, boosting our effort to expand in the U.S. market. Of the 7.2 million who streamed the concert, 86% of the traffic came from YouTube through AdRiser platform promoting the festival. Another example of our effort to drive views and engagement for the Lamotive platform and content under the Lamotive brand was the Electric Daisy Carnival, or EDC, in Las Vegas in October 2021, the largest electronic dance music festival in North America. At EDC Las Vegas, we arranged surprise appearances and performances of Lil Nas X and Kid LAROI as Lamotive guests. The streaming of these performances not only drove engagement on the Lamotive platform, but also resulted in hundreds of millions of views of the Lamotive brand across additional platforms, including TikTok, Instagram, YouTube, and Snapchat, which we believe elevated the Lamotive brand during the concert. Another implementation of our blended media cross-platform distribution strategy was our exclusive distribution arrangement with Insomniac to livestream Shaquille O'Neal's big game weekend party, Shaq's Funhouse, on Lomo TV in February 2022. which generated millions of views across social media platforms around the world, furthering the reach of the Lamotive brand. We also increased user engagement for the Lamotive platform and brand over the last year with celebrity events like Hailey Bieber's hashtag Lomo Style Contest, which generated 19 million views across platforms. We believe that by growing our content offering and worldwide user engagement, coupled with our AdRiser digital advertising analytics capabilities, will be able to use the Limotiv platform to generate additional revenue. Lastly, I'll provide some operational updates. The company's subsidiary, Cryptide, filed its preliminary Form 10 registration statement with the SEC in connection with the planned spinoff of Cryptide, which currently owns CW Machines through a joint venture and Ferguson Containers. Cryptide's joint venture, CW Machines, has launched its crypto mining equipment reselling business and has welcomed its initial customers in Q1 2022. Cryptide's Freescape metaverse characters have been developed and are expected to be launched in Q2 and Q3 2022. Also, in January 2022, we hired Zash's employees to work with the Vinco team on new and ongoing media and entertainment initiatives. including projects involving Le Motif and Passage, a content development company we invested in through loans and are in the process of investing in further in the form of equity investment future projects. In addition, we're in negotiations with ZASH to acquire ZASH's interest in ZVV. We'll provide further updates as soon as practicable. In summary, I'm encouraged by our execution in fourth quarter. As of the end of 2020, we had a market cap of approximately $20 million and stockholders' equity of approximately $14 million. And through equity growth and our acquisition of an 80% equity interest in Limotif through ZVV Media Partners, our joint venture with Zash Global Media and Entertainment, our market cap has increased as of the end of last week to over $507 million, and our total stockholders' equity has increased to $134 million. We believe our four-pillar strategy to entertain, engage, endorse, and enrich will continue to focus the company on the large and growing media and entertainment industry and will position us well for long-term growth. And with that, I'll turn the call over to Phil to discuss our financial results in more detail. Phil?

Disclaimer

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