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Operator
Hello and thank you for standing by for Baidu's fourth quarter and 2021 earnings conference call. At this time, all participants are in the listen-only mode. After management's prepared remarks, there will be a question and answer session. Today's conference is being recorded. If you have any objections, you may disconnect at this time. And I'd like to turn the meeting over to your host for today's conference, Juan Lin, Baidu's Director of Investors Relations.
Juan Lin
Hello, everyone, and welcome to Baidu's fourth quarter and fiscal year 2021 earnings conference call. Baidu's earnings release was distributed earlier today, and you can find a copy on our website as well as on mutualized services. On the call today, we have Robin Li, our co-founder and CEO, Rong Luo, our CFO, Dou Shen, our EVP in charge of Baidu mobile ecosystem, and Zhenyu Li, our SVP in charge of Baidu intelligent driving. After our prepared remarks, we will hold a Q&A session. Please note that the discussion today will contain forward-looking statements made under the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from our current expectations. For detailed discussions of these risks and uncertainties, please refer to our latest annual report and other documents filed with the ICC and Hong Kong Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. Our earnings press release and this call include discussions of certain unaudited non-GAAP financial measures. Our press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures. and is available on our IR website at ir.baidu.com. As a reminder, this conference is being recorded. In addition, a webcast of this conference call will be available on Baidu's IR website. I will now turn the call over to our CEO, Robin.
Robin Li
Hello, everyone. We delivered a solid result in 2021. Revenues from Baidu Core were up 21% year over year in 2021. driven by a 71% increase in non-ad revenue, which accounted for 22% of Baidu Core revenue, up from 16% in 2020. Within the non-ad business, our cloud revenues consistently showed outstanding growth throughout the year, and in our estimates, outgrow the cloud market in China. Furthermore, Apollo Go scaled up its operation, and delivered key milestones to drive the long-term commercialization of our autonomous ride hailing services. Today, I'll review our operation by walking through our AI cloud, intelligent driving, dual OS, and mobile ecosystem business in 2021. And after that, I'll discuss our priorities in 2022. Starting with AI Cloud, we achieved strong revenue growth in 2021. The growth rate of Baidu AI Cloud has accelerated from 2020 on, and we believe it has been meaningfully higher than its peers. We made great strides in several industries, notably transportation, manufacturing, public service sector, and energy and utilities. Total revenues from this industry has more than doubled in the year, driving our cloud business growth. I'll share with you some of our latest developments in the above verticals. In the energy and utilities sector, StateGrade has been utilizing our AI cloud since 2020 to perform early detection of malfunctioning equipment and estimate utility demand to ensure a consistent electricity supply. By now, we have covered almost 90% of its branches nationwide. In the manufacturing industry, Baidu AI Cloud has expanded into Chongqing, a major manufacturing hub in China, enabling automated workflow processes and helping to improve operational efficiency. In Chongqing, We serve Liangjiang New Area, which hosts thousands of enterprises, including some top automakers and electronic companies. More broadly, we observe an increasing adoption of AI in China. According to IDC, PedoPedo, Baidu's open source deep learning platform, continues to gain market share. Our internal data show that by the end of last year, PedoPedo developer community has grown to 4.1 million and served 157,000 businesses. In the same timeframe, developers have created 476,000 models based on the platform. Meanwhile, in ACE Smart Transportation, we continue to expand our footprint geographically. By year end last year, Baidu ACE has been adopted by 35 cities up from 14 a year ago, based on contract amounts over RMB 10 million. 94% of cities that had purchased our solutions in 2020 expanded their collaboration with us in 2021. Revenues from smart transportation have been growing rapidly and more than doubled in 2021, versus the prior year. Next, in intelligent driving. ApolloGo continued to take big steps toward scalable operation of its autonomous ride-hailing services. We believe that large-scale operation allows us to identify the problems that are not visible during testing stage, and also push the level four autonomous driving technology advancement. In the fourth quarter last year, ApolloGo provided 213,000 rides and once again almost doubled its rides quarter over quarter, reaffirming our leadership position in the global autonomous ride-hailing market. ApolloGo is now available in eight cities, Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Changsha, Changzhou, and Yangquan. Meanwhile, we have begun to charge fees for the autonomous ride-hailing service on open road since November 25, 2021 in Beijing, and February 18, 2022 in Chongqing, and February 27, 2022 in Yangquan. Baidu has been working hard to improve the safety performance and maximize the efficiency of autonomous driving by synergizing our ACE Smart Transportation solution, autonomous vehicles, maps, and cloud services. Our Beijing project is a case in point. About one year ago, we built ACE Smart Transportation and introduced ApolloGo in Yizhong region of Beijing. Currently, almost 100 vehicles are providing autonomous ride-hailing services in Yizhong on a daily basis, and we have started charging passengers. At the same time, our ACE smart transportation solution has expanded its coverage almost tenfold in terms of intersections in Yizhong area over the past year, providing extra support for Apollo Gold. We believe that the Beijing project serves as a showcase for other cities to follow and replicate. As intelligent and connected vehicles are taking the center stage of auto sales, Baidu's autonomous driving solutions have won increasing acceptance among automakers. We believe that we will gain further traction as more automakers recognize that partnering Baidu is better than investing extensively in developing their in-house solutions. Recently, we received a nomination letter from BYD, one of China's largest automotive and technology companies, intending to adopt AIC, in particular AMP and AVP, for multiple popular models in dual OS. XiaoDu, again, was ranked number one in smart display globally and number one in smart speaker in China, based on the first nine months shipment data last year, according to Strategy Analytics, Canalys, and IDC. XiaoDu revenues continues to grow rapidly. At the same time, we are pleased to note that our services revenue already surpassed 10% of Xiaodu revenue last year. Finally, in mobile ecosystem, solid user growth demonstrated continuous expansion of our mobile ecosystem. In December, Baidu APP's MAU accelerated year-over-year growth rate to 14%, reaching 622 million daily logged in users on Baidu apps already surpassed 80%. Users are not only coming to Baidu to search information, but increasingly to enjoy diversified formats of content and closed-loop services accessible within Baidu app. Through search of our building blocks, users now can enjoy a full service cycle from information search to fact checking to interaction with industry participants and to purchasing products and services without leaving Baidu app. In services, our instant replies to search queries cover over 40,000 industry participants from 19 verticals in the fourth quarter. Total daily instant replies increased about 60% from September to December. In particular, Daily telehealth consultations on Baidu Health grow to 2.4 million in the fourth quarter 2021. That's up 62% from last year. Monthly orders for local services such as moving services and home repair services within Baidu app multiplied fivefold year over year in December. E-commerce GMV Facilitated by Baidu, though still small, grew about fivefold in the fourth quarter compared to the first quarter of last year. Furthermore, in 2021, we further diversified the formats of video content offerings within Baidu app. In 2021, we introduced a fully immersive video experience that combines horizontal and vertical short videos in an endless flow. This and other enhancements have significantly improved short video viewership and driven up ad conversion within Baidu app. In monetization, managed page continued to make progress. Revenue from managed page grow by 52% in 2021 and reached 40% of Baidu core advertising. While Baidu core ad revenues increased by 12% in 2021, macro weakness and COVID-19 resurgence have impacted the ad industry in late 2021. In the fourth quarter, our ad revenue declined by 2% quarter-on-quarter with year-over-year growth slowing down to 1%. Going into 2022, China is determined to promote technological innovation and upgrade the traditional industry. Such strategic goals were promoted during China's 14th five-year plan and re-emphasized by the General Office of State Council in early January of this year. In addition, the Beijing municipal government recently released its 2021 work report, emphasizing the target to accelerate the construction of a holistic transportation system containing intelligent vehicles smart transportation, cloud and map, as well as leading the development of high-level autonomous driving nationally in 2022. Navigating in this favorable operating environment, Baidu will continue to leverage our world-class AI capabilities to grow our non-admin, which is a clear growth engine for our overall revenue. For the coming year, we have set the four the following operational priorities. For AI Cloud, we aim to sustain above industry-level revenue growth. We will continue to bring our innovation in AI to various traditional industries and the public service sector, enabling our customers to improve efficiency and boost productivity. We believe we will be able to make further breakthroughs in more verticals. For intelligent driving, we will further scale up the Apollo goal operation to provide rides to more passengers. We will steadily work towards the goals of removing the safety drivers and providing fully autonomous ride-hailing services in China. We will continue to expand our partnership with more automakers in ASD, in particular, ANP and AVP, to enable them to be better positioned in the evolving auto industry. As a result, we expect to further drive up our pipeline. Jidoo plans to take orders in the second half of 2022 after launching its first concept production car in Beijing Auto Show April of this year and aim to deliver mass production in 2023. For Xiaodu, we will seek quality revenue growth and margin improvement. Xiaodu has already completed two rounds of financing. And for mobile ecosystem, we will continue to leverage AI to improve the user experience in search and feed, and further build closed-loop services within Baidu app to fulfill user needs. In addition, we focus on a healthy and sustainable business model in order to consistently generate strong cash flow to power our investments in new AI businesses. With that, let me turn the call over to Rong to go through our financial highlights.
Strategy Analytics
Thank you, Robin. Now, let me walk you through the details of our first quarter and the full year 2021 financial results. We closed 2021 with solid financial results. FIDO cost Q4 revenue was RMB 26 billion, increasing 12% year-over-year. In 2021, Baidu Corp generated RMB 95 billion, or US dollar $15.15 billion in revenue, up 21% year-over-year. Now app business grows very fast, and reached 26% of Baidu Corp revenues in the first quarter, up from 18% 1.8% a year ago. demonstrating how our previous investments in AI have built a new growth engine for Baidu, now as well as for the mid and long term. For the full year 2021, non-ad business accounted for 22% of Baidu core revenues, up from 16%, one-sixth in 2020. Within the non-ad business, Baidu AI Cloud is a clear revenue growth driver. Revenues from Baidu AI Cloud increased by 60% year-over-year to RMB 5.2 billion in Q4, and was up by 64% year-over-year to RMB 15.1 billion in 2021. Now us, accounting for more than half of Baidu AI cloud revenues, our us business benefited from the multi-cloud strategies adopted by many of our customers. Our non-arts business profited from Baidu's strong AI capability, an upgrade of China's traditional industries. As Robin mentioned earlier, Baidu AI saw great strides in several industries. Total revenues from transportation, manufacturing, the public services, and energy and utilities industries more than doubled in a year. Looking ahead, we aim to sustain above industry revenue growth for Baidu AI Cloud. Excluding Baidu AI Cloud, Baidu core non-app business includes intelligent driving as well as other growth initiatives. Intelligent driving mainly composed of revenue from ASD, including HD maps, automated value parking, AVP, and autonomous navigation pilot, AMP, and our autonomous rock-hailing fleets. Xiao Du is an important component in other growth initiatives. Xiao Du continues to achieve solid revenue growth. Ad revenue grew by 12% year-over-year in 2021. In Q4, ad revenue was up 1% year-over-year, yet decreased by 2% quarter-over-quarter due to softness in the macro environment and the COVID-19 resurgence. Our app business was impacted by significant headwinds in sectors such as education, real estate, franchising, healthcare, and travel, and may remain challenged in the near term. With that said, our advertising business should remain relatively resilient and should recover once the macro environment starts to improve. In addition, we expect revenue diversification to continue with non-ad business exhibiting strong growth. IT revenue was RMB 7.4 billion in Q4, decreasing 1% year-over-year. IT revenue was RMB 13.6 billion in 2021, increasing 3% year-over-year. Cost of revenue was RMB 17.3 billion in Q4, up 19% one-night year-over-year, primarily due to an increase in traffic acquisition costs bandwidth causes, cost of goods sold, and other causes related to the new AI businesses. Cost of revenue was IMB 64.3 billion in 2021, increasing 17%, one-seventh year over year, primarily due to an increase in content causes, traffic acquisition causes, bandwidth causes, cost of goods sold, and other causes related to the new AI business. Operating expenses was IMB $13.8 billion in Q4, up 29% year-over-year, which was primarily due to an increase in channel spending, promotional marketing, and personnel related expenses. Operating expenses were RMB $49.7 billion in 2021, up 32% year-over-year, which was primarily due to an increase in channel spending, promotional marketing, and personnel related expenses. Nongat operating income was RMB 4.3 billion in Q4 and Nongat operating margin was 13.13%. Nongat Baidu core operating income was RMB 4.8 billion and operating margin was 19.19%. Nongat operating income was RMB 19 billion in 2021. Nongat Baidu core operating income was RMB 22.2 billion. and non-GAAP Baidu Core operating margin was 23% in 2021. Adjusted EBITDA was RMB 5.8 billion, and adjusted EBITDA margin was 17% in Q4. Adjusted EBITDA for Baidu Core was RMB 6.2 billion, or US dollar 974 million, and adjusted EBITDA margin for Baidu Core was 24%. Adjusted EBITDA was RMB 24.9 billion, or US dollar $3.91 billion, and adjusted EBITDA margin was 20% in 2021. Adjusted EBITDA for Baidu Core was $27.7 billion, or $4.34 billion, and adjusted EBITDA margin for Baidu Core was 29%. In 2021, we continue to invest in new AI businesses, including AI Cloud, Intelligent Driving, and Smart Assistant. While the non-operating margin for Baidu Core decreased from 2020, our investment resulted in the rapid growth of non-ad revenue. Overall, we expect our business to continue generating cash flow to support the rapid growth of our non-advertising AI business. For Baidu AI Cloud, we are trying to retain rapid revenue growth for 2020, for 2022, and beyond. Cash and shorting investments for Baidu Core as of December 31st, 2021 were RMB 186.5 billion or USD 29.7 billion. Free cash flow for Baidu, excluding iQiyi, was RMB 15.4 billion or USD 2.4 billion in 2021. Baidu Core had approximately 39,600 employees. as of December 31st, 2021. A few words on unlocking value of other new businesses. A number of our younger businesses are seeing exciting development. In 2021, we completed fundraising for Xiaodu and Baidu Kunlun. In late January 2022, Jidu closed its Series A financing and raised nearly US$400 million. An update on our share repurchase program We returned US$650 million to shareholders in Q4, bringing the cumulative repurchase of approximately US$1.2 billion in 2021. As of year end 2021, we have returned approximately US$2.9 billion to shareholders under the 2020 Share Repurchase Program, which authorized a total of US$4.5 billion. Taking into account the practice of other U.S. listed companies that are delisting Hong Kong Exchange, the company has decided not to provide guidance on the company's revenues going forward. Operator, with that, let's now open the call for questions.
Operator
Thank you. Ladies and gentlemen, we will now begin the question and answer session. If you wish to ask a question, please press the one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press the pound or hash key. Participants are requested to restrict to one question each time. Our first question comes from Alicia Yeo from CT Group. Please ask your question.
Alicia Yeo
Hi, thank you. Good evening, management. Thanks for taking my questions and also congrats on solid results. I wanted to ask Robin on these questions. I guess management has been talking about different business transitions since 2019, and seems like Baidu is still undergoing a transitional period. How would you assess your achievement and progress during these transitional periods? I remember, if I recall, I think management mentioned a few times in the past the tailwinds of China's transformations in the traditional industry. So I wonder, as we enter into 2022, how would you quantify some of these opportunities? Thank you.
Robin Li
Thank you, Alicia. As you can see, we closed 2021 with none BINs accounting for 26% of idle core in Q4 last year. And a year ago, it was 18%. Our new AI BINs have been growing at a pace faster than industry average. 2021 was a year with many challenges and opportunities. Despite the uncertainties caused by macro, by geopolitical tensions, and other factors, there's one thing for sure. that is the world is moving toward AI. As I mentioned in my prepared remarks, Baidu has brought AI to various traditional industries and the public service sector to help them improve efficiency and strengthen their competitiveness. Our enterprise customers increasingly recognize the value we can add to their bins and we have made breakthroughs in industries like transportation, manufacturing, energy, and utilities. As more automakers recognize the importance of AI, they have indicated to us that they want to use ASD and the dual OS for auto for more and more popular models. That accounts for potentially billions in sales, and we expect that trend to continue this year. But what is more important is our autonomous driving technology and robot taxi service. ApolloGo has scaled up its operations significantly. If you happen to be in any of the cities we just mentioned during the prepared remark, you're welcome to try out our service via Baidu app or ApolloGo app. It serves like an experienced and attentive driver, but in fact it's powered by AI. We believe providing more rides to passengers on the open road will help us further improve our Level 4 autonomous driving technology, further improve the safety performance and user experience, and therefore further solidify our leadership position And going into 2022 in short, the backdrop of policy tailwind, we will continue to expand our AI cloud and make further breakthroughs in intelligent driving. At the same time, we focus on a healthy and sustainable development for the mobile ecosystem. And AI-generated content could become a big differentiator for us in the years to come. So overall, I think AI's contribution to our growth will become more apparent in 2022.
Operator
All right, thank you. Our next question comes from Birsh Mubai from Goldman Sachs. Please ask a question.
Birsh Mubai
Thank you for taking my question, Robin, Ronglu, Chuan. Congratulations on another solid quarter. Could you share your thoughts on the business outlook for 2022 in general and Q1 in particular? Also, how should we be thinking of margins for the business in 2022? My second question is on your cloud business, which has grown very nicely, outgrowing the pace of the industry. What are the drivers that you see for this business for the rest of the calendar year And also, if you could comment on the margin outlook for the cloud business, splitting it by gross margin and operating margin. Thank you very much.
Strategy Analytics
Thank you so much, Chris. I think that's a very good question. When we look into our business in last year and looking forward, in the year 2021, the revenue from Baidu core will increase by 21% to RMB 95 billion, particularly driven by the Baidu AI cloud. Baidu AI Cloud grew by 64% to RMB 15.1 billion last year and contributed to over 70% of the core non-air revenues. As we mentioned in the previous remarks, Baidu AI Cloud may break through in several important verticals. As Robin just mentioned, total revenues coming from transportation, manufacturing, energy and utilities, and the public service sectors is more than double last year. When customers realize that by being equipped with our air capabilities, they become stronger. I think that's part of the reason why we have seen repeated purchase coming from the same customers last year and deepen the penetration in various industries. I think in particular, one thing we need to draw attention is our AC smart transportation, which started from scratch only a few years ago and has maintained strong growth momentum ever since. In year 2021, AC Smart Consultation's revenue achieved triple-digit revenue growth. Our breakthroughs in these verticals have built our confidence to maintain a solid growth momentum for AI Cloud, and we aim at above industry-level growth in 2022. One thing I would like to remind you is actually our cloud revenues might fluctuate quarter over quarter, and we will suggest to you focus on annual revenue growth, which makes more sense. In the margin-wise, we have to say that it's by the AI cloud improved us. The personal cloud services and enterprise and public sector cloud services. Revenue from personal cloud services contributed to a small portion and has been growing more slowly than overall cloud revenues, but in joints are relatively . Revenue coming from enterprise and the public sector, including smart transportations, has been consistently outgrowing the overall AI cloud business. From a long-term perspective, we believe that as our solutions become more mature and more standardized, our margins of AI cloud will improve. Baidu Core app revenue grew by 12% in 2021, and the margins stayed quite heresy. We need to know that The app industry has been facing challenges in the near term due to the macro environment and the resurgence of the COVID-19. We may see Baidu Core app revenue growth slow down in Q1 from Q4 2021. Having said that, if the COVID-19 trends don't get worse post Q1, then the first quarter should mark the bottom of the app industry. Overall, we believe that our advertising business could recover once the macro environment starts to improve. I think going forward, we will maintain a disciplined approach to balance investments and returns to ensure heritage development for the ad business. Managing heritage growth is always one of our priorities. Within the non-ad and non-AI cloud business, XiaoDu is an important component. In 2021, XiaoDu revenue grew quite well, and we target to sustain solid revenue growth momentum in 2022. Within the non-cloud business, intelligent driving was also achieving some breakthroughs. As Robin mentioned, BYD chose Baidu as a partner to provide Apollo self-driving solutions. This partnership covers BYD's multiple hot models across several years. That is one of the examples of the promising development for ASD business in Baidu. While the revenue of such partnerships will be recognized over the few years, alongside the shimmer of each model, we are encouraged about the progress we have made and are relatively optimistic about the future business outlook. In summary, I think we will continue to invest dedicatedly in AI-enabled business, especially in the intelligent driving aircraft, which have been developing rapidly. And we believe that all of this will generate a huge growth potential over the long term. Thank you, Parrish.
Operator
Thank you. Our next question comes from Alex Yeo from JP Morgan. Please ask your question.
Alex Yeo
Thank you, management, for taking the question, and congratulations on Apollo achieving another record-breaking number of rides this quarter. My question is, how will Apollo achieve large-scale autonomous ride-hailing operations in Chinese cities given extremely complicated road conditions? And also, what are your strategies for Apollo Go to accelerate its operational and technological roadmap? Thank you.
spk03
I'll have Zhenyu answer your question. OK. Thanks, Alex. As Roby mentioned, in 2021, we scaled up our global operation, supported by our early-moon advantage in our autonomous technology. Today, we believe that we are already the largest autonomous ride-hailing service provider in the world, evidenced by the number of rides that we have completed. Based on our experience, scalable public operations can generate a large number of long-tail data with better quality and a better match with actual user demand, which is different from small-scale test driving. By combining this data with our simulation system, we enjoy a flying wheel effect that drives the acceleration of technology integration, hence improving safety, performance, and consumer experience, and lowering cost. I think you mentioned the complicated road conditions in China. How can Apollo overcome those challenges and provide autonomous ride-hailing services? One distinct feature of our business is our holistic approach, which standardizes our AC smart transportation solution, autonomous vehicles, maps, and the cloud services to improve the safety performance on China's complicated urban roadways. Our Yizhuang Beijing project is a case in point. Yizhuang, the Economic Technology Development Area of Beijing, is a typical Chinese urban road serino. Apollo began autonomous driving testing in Yizhuang back in 2018. Since 2020, we have collaborated with Beijing government to construct a high-level autonomous driving, and domestication zones. Within four years, ApolloGo has grown from our full testing to offering large-scale operations and serving passengers in each one. Last November, we started up to collect fees. Nowadays, almost 100 vehicles are providing autonomous ride-hailing services in Yizhuang on a daily basis. On average, each autonomous ride-hailing vehicle had provided about 20 rides daily at the end of 2021. At the same time, our ACE Smart Transportation solution has expanded its coverage almost tenfold from covering 13 intersections to 300. What is even more exciting is that Apollo is now conducting fully autonomous driving testing with no one at the driver's seat. In Yizhong, on a regular basis, we are working steadily towards goals of removing the safety drivers and providing fully autonomous ride-hailing service in the near future. We believe that removing the number of safety drivers will allow us to significantly reduce our costs and expenses and to help the business to generate profit in the future. Lastly, I want to highlight that our autonomous driving business as a navigating a favorable operating environment. The Beijing government has announced plans to expand its autonomous driving region to a larger area in 2022. Several large cities, such as Guangzhou, Chongqing, and Shanghai, have proactively adopted all AC smart transportation solutions and facilitate the public operation for ApolloGo autonomous ride-hailing. We believe that in the short future, those cities will follow Yizhuang's lead to embrace our solution using our holistic approach system. We also recently expanded the commercial operations of ApolloGo in Beijing, Chongqing, and Yangquan. We believe that we will continue to benefit from China's ambition to establish autonomous driving as national pride and home-grown technology. Thank you.
Operator
All right. Thank you. Our next question comes from Gary Yu from Morgan Stanley. He's got a question.
Gary Yu
Hi, good evening, management. Thank you for the opportunity and congratulations on the strong progress you've made on AI and intelligent driving. I think most of the questions around these areas have been asked. So my question is more related to your marketing or advertising business. So I think you mentioned earlier that we think first quarter we'll see slower growth, but should mark the bottom. So how should we look at the impact on your advertising or marketing revenue from macro, from COVID, and from regulations. And when you think about, you know, potentially slower growth in first quarter than recover afterwards, you know, how bad can the first quarter be and, you know, how should we look at recovery trend for the remaining of the year? And then I think my second question also related to that is more on longer term. So another policy tailwind that I think Baidu is facing is with more openness in ecosystem, We may see more, you know, potential opportunity from, you know, platforms being more kind of interoperational. So in video search, in e-commerce, you know, what kind of progress have we made so far and how should we look at the launch opportunities there? Thank you.
spk13
Hi, Gary. Thanks for your questions. This is Do. So for our first question, our ad business is highly correlated with micro-developments. So actually, as Julius has already mentioned, the micro-economy and COVID-19 impacted the whole industry and clearly our business as well in the Q4. These challenges are likely to continue in Q1. So the factors that underperform in Q4, such as the education, real estate, franchising, and travel, are likely to be solved as well in Q1. But in the meanwhile, we are cautiously optimistic about the micro-developments, because we already see many micro-economic regulations are being put into places and likely to have positive influence on the economy. So we already witnessed some early signs of the recovery and the momentum for some industries like healthcare. So we believe once the microenvironment begins to improve and our business starts to normalize along the economic recovery in the Q1, and it could be a 12-hour ad business in this year. So in the long run, our strategy to build a stronger user base and the commercialization capabilities, and it's also making our ad business and mobile ecosystem more resilient than before. So as Robin already mentioned, So we made a stride to enrich both the content and the closed-loop services within Baidu app. Through our efforts on a smart mini program, managed pages, and Baijiahao, the building blocks we have talked about a lot before. So in turn, the user experience for both the content and the service consumption and also the commercial conversion, both on-ice and non-ice, so are being enhanced accordingly. Our mobile ecosystem, then from the mid to long-term perspective, will become a platform where our users have one-stop satisfaction for majority of their needs. So with that, besides the ice, And we believe the monetization approaches, such as live streaming rewards, the commission, the subscription, membership, and the et cetera, will grow clearly. So therefore, while we are still investing in many initiatives in our mobile ecosystem, we believe our capability will continue to make our margin healthy and sustainable moving forward. For your second question about the interoperability, we believe it's very, very important for the whole internet, and will lead to a fundamental open ecosystem, which will benefit every single user of the internet. As we all know, search by nature is open, and Baidu has been making its efforts to strengthen the open nature of our mobile ecosystem. So we have made a meaningful progress, and we believe there are many more to come. Let me show you a few examples. So content-wise, in addition to ,, we have leveraged the H5 and the Smart Mini program to make our users able to access a vast amount of content from China's top, as well as the long-term apps, covering long-form video platforms, short-form video platforms like Bilibili, and the lifestyle platforms like Xiaohongzhu, podcasting apps, and much more long-tail comic book apps with the native app experience. And as you just mentioned, for the shopping side, as we mentioned earlier, we have made more than 1 billion SQs from our major partner platforms available for our users. And for services, again, with the Smart Mini programs, we now can fulfill a variety of user requests, spanning over almost 300 service categories from top platforms such as Meituan, Weimai, Citrix, and many vertical platforms like Maoyan, Hualu, Law Service. Last but not least, we open sourced our smart mini program framework in the very beginning to empower our partners so that the smart mini programs can actually run seamlessly in their apps. Recently, the leading smartphone makers, such as Oppo, Vivo, Xiaomi, have adopted Baidu smart mini program framework in their in-house browsers, which resulted in more than like a 20 million more data active users for small mini programs. And we already see that this has been encouraging more and more developers to embrace the ecosystem. So we believe that interoperability could bring more market opportunities for not only Baidu, but also for the entire industry. So we will continue to closely monitor the dynamics and we will do our part to make moving faster. Thank you, Gary.
Operator
Thank you. Our next question comes from Eddie Leung from Bank of America, Maryland. Please ask your question.
Eddie Leung
Good evening. Most of my questions have been answered. Just curious on your use of cash, including investment plan as far as any potential increase in your buyback program. As for investment, we noticed that quite some of your major peers talking about more discipline going forward in terms of investment. So wondering whether you have a similar strategy going into 2022. Thank you.
Strategy Analytics
Thank you for the question. I think in terms of a corporate strategy, I would like to emphasize that the most important investments are always investing in ourselves. If you're looking to our business today, our growth is clearly driven by the non-ad business, which is already 26% of the total revenue now. And non-ad, mainly composed of revenue of AI cloud, intelligent driving, shadowing, other AI-related growth initiatives, all of these are kind of newbies for us and which requires more investment. These AI businesses represent different stages of growth, and they are very important for the long-term revenue growth. Our investments are pretty much packed with the growth potential. So we will continue to invest statically in AI on ourselves, particularly in intelligent driving and AI cloud to lay a solid foundation for our future growth. And meanwhile, we will remain open, but also very disciplined in investing in two businesses, which may complement our new business initiatives. In terms of capital allocation, yes, some of our new businesses have completed the fundraisers, which have created more capital for their future development needs. On the other hand, there are such arrangements which can better align their managers' and I think going forward, we'll maintain open attitudes, and we're open to bringing in more diverse investors, including strategy investors, to help the companies to grow. In addition, you mentioned the share repurchase program. I think we believe that our AI business has been undervalued by the market. For example, the market has not placed sufficient values on our intelligent driving businesses, That's the reason why we keep buying back our shares. As of the end of 2021, we have returned approximately US$2.9 billion to the shareholders under the 2020 Share Request Program. I think this reflects the conviction that we have in the direction of our businesses. Thank you for your question.
Operator
Thank you. Next question comes from Jerry Liu from UBS. Please ask your question.
Jerry Liu
Hi. Thank you, management. Yeah, I want to go back to the Apollo topic, maybe just from a different perspective. On this call, you guys mentioned some more wins with automakers and especially the new partnership agreement with BYD. So I just want to ask, what are some of the operating metrics that you can provide to help us quantify how big can this opportunity, can this business be? How will these partnerships benefit the ADS business going forward? How will it benefit overall revenues? Thank you.
Robin Li
Hi, Jared. This is Robin. Inflation-connected vehicles are becoming the new attraction for auto sales. Many automakers have come to realize that adopting Baidu's solution is better than investing in their in-house solutions. That's why lots of automakers have chosen to partner with us. Our in-vehicle infotainment system, DualOS for Auto, has been on market for quite a few years, but our AFD namely both AMP and EVP have been gaining traction over the past year or so. We've seen strong acceptance from the automakers. As you mentioned, BYD is a very good example. They are one of the largest EV automakers in China. It probably accounts for close to 20% of China's new EV market last year, and their sales volume for new EV grew by over 200% last year. They have selected us to be a partner to supply the autonomous driving solutions, especially AMP and AVP, for multiple popular EV models across multiple years. With the increasing adoption of Smart EV in China, we believe Baidu's strong autonomous driving capability put us in a very strong position to win more businesses. At the end of last year, according to our internal estimates, the total projected cumulative sales of AFD and dual OS for auto from new wings should be about RMB 8 billion, and that's unrealized revenue. The count was growing very fast over the past two to three years, especially the contribution from AFD has been, you know, very strong.
Strategy Analytics
Yes, and I try to make it clear about our numbers. We are seeing the very promising numbers of our accumulated sales of ASD and dual OEM auto in the past few years. The growth is quite promising. But this number, which includes the contrast side and the nomination letters from customers. I think in the auto industries, a nomination letter means that a supplier is successfully accepted by OEM or certain project. Following the nomination letters, OEM typically will set contrast with the suppliers. Our estimates made based on our assumption of the timing of new models, the pricing, and the future sales volume, according to the discussion with our customers. And some projections also coming from the professional . These projects usually last for three to five years, during which time we will recognize the revenue based on the actual installations. I hope this can give you a better understanding of our ASD business. Thank you.
Operator
Thank you. Our next question comes from James Lee from Mizuho. Please ask your question.
James Lee
Great. Thanks for taking my questions. I have a couple follow-up questions on autonomous driving. I recently read your recently published book on smart transportation. And in this book, specifically, you guys elaborated a number of details about the industry landscape, including V2X, traffic management, smart EV, and autonomous driving. And just looking at the various fields that you mentioned in the book here, what is Baidu's mid-term core strategy and development goals? Thanks.
Robin Li
Let me start with why I wrote this book. The application of AI technology has given new ideas and new solutions to the digital transformation of many industries. I think transportation and auto is probably the best example. So in this book, I demonstrate how AI is going to reshape this industry and create enormous value for all of the stakeholders. The ITS, or intelligent transportation system, has two building blocks. One is the intelligent and connected vehicles. The other is the roadside infrastructure. This tool works well and leads us much more effective together. The system deeply integrates a wide range of technologies, including AI, 5G, and cloud computing into the transportation and auto industry. It is dedicated to solving three major issues. First, to minimize road safety accidents. 94% of the road accidents are caused by human error in driving, and autonomous driving will be much safer. Second, systematically reduce congestion Based on our experience with certain Chinese cities, Apollo V2X, or vehicle-to-road infrastructure, has helped reduce traffic congestion during peak hours by 20% to 30%. Thirdly, it reduced the carbon emission. Road transportation accounts for over 80% of the carbon emissions from transportation sector. Improving the efficiency of transportation system is critical for sustainability. AI is reshaping the transportation and the mobility industries, creating trillion-dollar industry opportunities. In China, there are more than 300,000 road intersections in urban roads. and about 150,000 kilometers of highways, and tens of millions of parking lots. They have been all in the process of upgrading with AI technology, not to mention the autonomous ride paving and smart EV market opportunities. As I mentioned in the prepared remarks, Baidu has made significant progress in intelligent driving. So in the medium and long term, we aim to expand the coverage of Apollo Go to 65 cities in 2025 and 100 cities in 2030, and expand our smart transportation into more cities and deepen our penetration in each city. From a more macro point of view, ITS is a microcosm of future digital city operation. I think the digital city operator mode assisted by AI technology will be a good solution. Through AI new infrastructure, we are confident to further contribute innovative solutions to the digital transformation of industry and city. Thank you.
Operator
All right. Thank you. We have reached the end of the question and answer session. And with that, ladies and gentlemen, we conclude the conference for today. Thank you for participating. You may order snacks.
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