BlueCity Holdings Limited

Good day, ladies and gentlemen. Thank you for standing by and welcome to the Blue City Second Quarter 2021 Earnings Conference Call. Currently, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. As a reminder, we are recording today's call. If you have any objections, you may disconnect at this time. Now, I'll turn the call over to Lingling Kong. Head of Investor Relations for the company. Ms. Kong, please proceed.

Thank you, Operator, and hello, everyone. Welcome to Blue City's Second Quarter 2021 Earnings Conference Call. Joining us today are Mr. Bao-Li Ma, Chief Executive Officer, Mr. Alfred Ng, Chief Strategy Officer, and Mr. Jim Jensen, Acting Chief Financial Officer. We released results earlier today. The press release is available on the company's IR website at ir.blue-city.com as well as from News Live Services. A replay of this call will also be available in a few hours on our IR website. Before we continue, please note that today's discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Security Litigation Reform Act of 1995. forward-looking statements involving her risks and uncertainties. As such, the company's actual results may be materially different from the expectations expressed today. Further information regarding this and other risks and uncertainties is included in the company's public filing with the SEC. The company does not assume any obligation to update any forward-looking statement except as required under applicable law. Please note that during today's call, management will also discuss certain non-GAAP financial measures for comparison purposes only. Our GAAP results and reconciliations of GAAP to non-GAAP measures can be found in our earnings press release. Also, please note that, as otherwise stated, all figures mentioned during the conference call are in Chinese. With that, let me now turn the call over to our CEO, Mr. Bao Li Ma. Mr. Ma will deliver opening remarks in Chinese. I will then translate his remarks. After that, our CSO, Mr. Ng, will take over to discuss our growth strategies. Then, our acting CFO, Mr. Sun, will provide details on our financial highlights. Mr. Ma, please go ahead.

Thank you, Lingling. Hello, everyone. Thank you for attending the second quarter of the 2021 Lancheng Brothers' financial phone conference.