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spk06: Hello and welcome to the Bumble fourth quarter 2023 financial results conference call. My name is Elliot and I'll be coordinating your call today. If you would like to register a question during today's event, please press star followed by one on your telephone keypad. I'd now like to hand over to Cheryl Valenzuela, Vice President of Investor Relations. The floor is yours. Please go ahead.
spk10: Thank you, Elliot. Thank you for joining us to discuss Bumble's fourth quarter and full year 2023 financial results. With me today are Lydiane Jones, CEO, and Anusa Brahmanian, CFO of Bumble. Before we begin, I'd like to remind everyone that certain statements made on this call today are forward-looking statements. These forward-looking statements are subject to various risks and uncertainties and reflect our current expectations based on our beliefs, assumptions, and information currently available to us. Although we believe these expectations are reasonable, we undertake no obligation to revise any statement to reflect changes that occur after this call. Descriptions of factors and risks that could cause actual results to differ materially from these forward-looking statements are discussed in more detail in our earnings press release and filings with the SEC, including our annual report on Form 10-K for the year ended December 31, 2022, and our subsequent periodic filings. During the call, we also refer to certain non-GAAP financial measures. These non-GAAP measures should be considered in addition to and not as a substitute for or in isolation from our GAAP results. Reconciliations to the most comparable GAAP measures are available in today's earnings press release, which is available on the investor relations section of our website at ir.bumble.com. With that, I'll turn it over to Lydianne.
spk09: Thank you, Cheryl, and good afternoon, everyone. It's an honor to join all of you today for my first earnings call as Bumble CEO. I want to sincerely thank Whitney for her continued partnership. She's a founder who is a pioneer for women, who has built an incredible company that has created lasting value for customers. I also want to thank the board for their confidence and trust in me and the entire Bumble team for their support during my onboarding. From the first time I met Whitney and proceeded to meet our employees and many of our customers, the impact Bumble has had on so many people's lives has been inspiring to me. As a longtime tech leader for both consumer and enterprise businesses, I joined Bumble because I felt deeply drawn to its mission to create healthy and equitable relationships. and by the impact Bumble has had in helping millions of people around the world find love, connection, companionship, and friendship. Since its founding, Bumble's powerful brands have in aggregate served a passionate customer base of hundreds of millions of customers in more than 160 countries around the world. I have now been with Bumble for two months, and I'm even more convinced of the opportunities that lie ahead of us. I have met and connected with dozens of our customers, fully immersed myself in our products and technology, dove deeply in all aspects of our business, and have seen firsthand the caliber of talent we have with our employees. I'm a product leader at heart, and I'm truly excited to help unlock the company's potential by building innovative products that lead our customers to find love and connection throughout their lives. The global addressable market for online dating remains strong with about 2 billion single people around the globe, and we see continued demand and opportunities to drive growth in this market. We're well positioned to capture this opportunity with the strong brands and assets in our portfolio. At the same time, I took this role knowing that the online dating industry hasn't seen true innovation in several years, and the population of active users is undergoing a generational transition that rightfully expects more from their experiences. We're not immune to these dynamics, and we have also had some company-specific execution challenges that disproportionately affected Bumble app and have impacted our company's near-term outlook reflected in today's guidance. We're taking significant and decisive actions to address these issues. Over the past 18 months, we launched a number of new features in Bumble app, which while individually promising, have in aggregate slowed the overall app performance and cluttered the user experience. Additionally, our new pricing tier introduced last December, Premium Plus, has also not had a clear enough product market fit. These are things we strongly believe are in our control to solve, and we're doing so with four major steps. First, in Q2 of this year, we plan to reignite Bumble's strength by relaunching Bumble app with a compelling modern experience geared toward capturing a broader audience and aimed at having a stronger appeal to younger users, easing the profile creation experience, optimizing the core performance of the app, and strengthening our AI capabilities to enhance fake account detection and bring profile picture insights to lead our customers to success faster. As a part of this release, we will also revamp our Premium Plus offering. These efforts will be a significant moment of evolution for us in bringing women's empowerment to the core of our experience. This relaunch will also provide us with a strong platform for ongoing innovation. It will come with a new marketing campaign across our core markets, extending our reach and showcasing the benefits of our offerings. This is the first major overhaul of Bumble apps in the past two years, and I'm very proud of our team for embracing a faster pace of innovation and marking the start of a new phase of customer experiences in the online dating category. Second, I recognize that to sustainably re-accelerate growth, we must drive further innovation, be operationally excellent, and be more attuned to our customers' needs. To that end, earlier today, we announced a transformation plan that will return us to a functional operating model that will foster better collaboration across our apps and allow us to deliver a comprehensive portfolio of experiences to our customers. Centralize our mission-critical teams, including engineering product in fewer locations, Remove layers to accelerate decision-making and speed to market, and eliminate duplicate roles to drive stronger operating leverage. Reducing the size of our team is an extremely difficult decision, and I'm incredibly grateful to all of our employees for the role they've played in getting Bumble to where it is today. We will do all that we can to support affected colleagues during this time. Right-sizing the company will help us unlock our ability to deliver long-term growth by greatly improving our operational efficiency, agility, and speed, and enable us to reinvest a portion of our expected savings in critical foundational capabilities, including dating innovation with AI, machine learning, and safety differentiated experiences that will drive our future. We'll remain laser focused on execution during this time of transition. Third, We are updating our Bumble Inc. strategy and innovation roadmap to take advantage of our more agile development platform. My vision for Bumble is to lead the online dating industry and connections at large with a more positive experiences for users around the globe. As a technologist, I have been really impressed by the unique data set, knowledge, and intellectual property Bumble has related to personalization, matching, and safety that has been deeply tuned to Bumble's guidelines. We will lean on this technical foundation and emerging technologies like generative AI to bring product innovations to meet the demand we see in the market. We'll do this while staying true to our mission and focus our innovation to accelerate human connection and encourage equitable and healthy relationships. Bumble has always been about more than dating. and we have seen significant customer demands for friendship and platonic connections throughout different phases of life. But candidly, we have been slow to realize this broader vision with Bumble BFF thus far. Going forward, we will focus our reinvestments to accelerate a bolder strategy for Bumble for Friends, one that will focus on building equitable and safe friendships across communities of people with similar interests that want real-life connections. We plan to bring along the millions of customers we currently have in our base that are eager to continue to be part of our platform. We'll have more to share about our full company strategy and product roadmap in the months ahead. Finally, to bring our strategy to life, we recently strengthened our executive team with three talented new leaders who'll be instrumental in driving the vision for Bumble's future. I'm excited to welcome Ali Rael as Chief Product Officer, Antoine Leblond as Chief Technology Officer, and David Ard as Chief People Officer. Ali most recently served as Senior Vice President of Product at Slack, overseeing Slack's customer experience and communication platform, along with user safety and customer support. As a member of Slack's founding team, Ali's experience overseeing viral user growth will be invaluable to Bumble. Antoine previously served as Senior Vice President of Software Engineering at Sonos and held a 25-year leadership tenure at Microsoft prior to that, driving platform growth at scale across several businesses. His experience innovating and scaling effectively will be paramount. David joins us from Salesforce, where he served as head of employee success, leading the people's strategy business partner teams and benefit across global teams, and previously served in people leadership roles at Equinox and Gap. Finally, I am thrilled to announce that Selby Drummond has been promoted to chief marketing officer for Bumble Inc. Selby will oversee both brand and marketing, bringing her extensive experience from companies such as Snap and Vogue optimize the performance of marketing investments and expand the reach of our brands globally. With Ali, Antoine, David, and Selby leading critical functions of our business, along with existing executive leaders who have the context of the company and the industry, we are well equipped to drive breakthrough innovation, advance our mission, and drive our business back to strong growth. Given the strength of our financial position today, And as we update our broader strategic plan in the coming months, we will also be evaluating the best use of capital for Bumble to drive value creation and long-term growth of our business. The steps we're taking today set the stage for our next chapter of growth. We have work to do, but you have my full commitment that will innovate and sharpen our focus on execution to create a durable foundation for our business. I look forward to meeting our stakeholders to better understand their needs in the weeks and months ahead and will be open and transparent in communicating progress on our strategy as we move forward. But before I turn it to Anu, I want to express that I'm tremendously honored to be leading this talented and passionate Bumble team in the pursuit of Bumble's founding mission with our renewed vision and focus. We have an exciting journey ahead of us. and I am thrilled to be leading our team to realize the incredible opportunity ahead on behalf of our customers, our employees, and our shareholders. And with that, I'll turn it over to Anu, who has been a close partner since the start.
spk11: Thank you, Lidyanne. A warm welcome again to Bumble, and I look forward to our continued partnership. And good afternoon, everyone. I'll walk you through our Q4 and full year 2023 results, and then share more about our outlook for the first quarter and full year 2024. Understated otherwise, all comparisons are on a year-over-year basis. Total BumbleLink revenue in Q4 increased 13% to $274 million, in line with our outlook. Revenue was driven by a 16% increase in paying users with contributions from both Bumble and Bidu apps. The growth in paying users was offset by a 2% decrease in our people. Revenue from Bumble app increased 16% to $221 million. Bumble app paying users increased 21% to $2.7 million, and we added 83,000 paying users sequentially. The increase in paying users was driven by a combination of growth in active users as well as payer penetration. Bumble Apps R People declined 4% to $27.37, primarily due to geographic mix shift. Within many of our top individual markets, we achieved R People growth as a result of pricing optimizations and higher consumable mix. Bidu App and other revenue was $53 million, up 4%. We continue to make meaningful progress towards Bidu stabilization and return to growth, driven by a well-received brand refresh and update of the app's user experience. We are encouraged by the continued traction we are seeing in the business. Badoo app and other paying users grew 8% to 1.3 million, up 66,000 sequentially. Starting in Q4 2023, we have begun including contributions from fruits in Badoo app and other key operating metrics of paying users and our people. Excluding fruits, paying users increased 19,000 from Q3 to Q4 2023. Badoo app and other R people grew 2% to $12.69. Excluding fruits, R people declined 1% year over year. Turning now to expenses. We continue to spend with discipline, driving consistent leverage in line with our targets for the year, while investing in our apps and infrastructure to support continued growth. Total GAAP costs and expenses were $280 million for the quarter. And on a non-GAAP basis, excluding stock-based compensation and other non-cash or non-recurring items, total costs and expenses were up 10% to $200 million. Cost of revenue was $79 million and grew 19%. As a percentage of revenue, cost of revenue was 29% versus 28% in the year-ago period. Sales and marketing expenses grew 8% to $70 million. This represents 26% of revenue versus 27% in the year-ago period. G&A expenses were $30 million or 11% of revenue compared to $32 million or 13% of revenue last year. Product development expenses were $21 million or 8% of revenue versus $18 million or 8% in the year-ago period. Q4 gap net loss was $32 million compared to a loss of $159 million in the year-ago period. As a reminder, last year's Q4 included an impairment charge of $141 million related to Bidu brand. Q4 adjusted EBITDA was $74 million, representing a margin of 27% consistent with our outlook. For full year 2023, total Bumble Inc. revenue grew 16% year-over-year to 1.052 billion in line with our guidance. Revenue from Bumble app grew 22% to 845 million as paying users grew 26% to 2.5 million. We grew paying users by more than 500,000 for a second consecutive year. Our GAAP net loss for full year 2023 was 2 million compared to net loss of 114 million in 2022. Adjusted EBITDA was $276 million, representing 26% margin, up 110 basis points. Our strong operating results and disciplined spending also enabled us to deliver a 43% increase in free cash flow to $167 million in 2023, further strengthening our balance sheet. We ended the year with $356 million in cash and cash equivalents. During the fourth quarter, we repurchased 136 million worth of shares under our current stock repurchase authorization, including 100 million worth of shares repurchased directly from Blackstone. At the end of Q4, we had 143 million remaining in our authorization, and as of today's call, we have 123 million left. We remain very committed to our buyback program. Now moving on to our outlook for 2024. As Lydiane just mentioned, we are adjusting our 2024 revenue outlook to reflect Bumble apps slower than expected start to the year and app specific execution challenges. We feel confident that these issues are within our control and we are actively working to resolve them. We expect that the Q2 relaunch of Bumble app along with the launch of other key features on our product roadmap will re-accelerate growth in the second half of 2024. As a result for full year 2024, we estimate total BumbleLink revenue growth rate of 8% to 11%. This assumes FX will be approximately a one-point headwind during the year. We expect Bumble app revenue to grow between 9% to 11% year over year. Our Bumble app revenue outlook includes expectations for full-year net ads of approximately $350,000 to $400,000. On the cost side, the bold actions we announced today around our workforce transformation allow us to gain significant operating leverage, and put us on a strong path towards our goal to continue expanding margins. We estimate future annualized OPEC savings from this workforce reduction to be approximately $55 million, of which we expect to selectively reinvest approximately $15 million in areas of product engineering, safety, and brand that will help drive long-term growth. As a result, for 2024, we expect at least 300 basis points of year-over-year adjusted EBITDA margin expansion. In 2024, we expect to incur approximately 20 to 25 million of severance and other related charges, primarily in the first half, related to this transformation, and our adjusted EBITDA outlook excludes the impact of these charges. For Q1, we expect total revenue between $262 million and $268 million, representing a growth rate between 8% to 10%. We expect Bumble app revenue to be between $211 million and $215 million, representing a growth rate between 9% and 11%. Our Bumble app revenue outlook includes expectations for sequential net ads of approximately 30,000 to 40,000 in Q1. We estimate adjusted EBITDA will be between 67 million and 70 million, representing 26% margin at the midpoint of the range. In closing, while we have more work ahead of us, we've already taken swift and decisive steps to optimize our operating model, right-size our team, and attract new leadership. We believe that the actions we are taking will accelerate our realization of the tremendous opportunity that exists in the global online dating market and beyond. The power of our brands, user affinity, and our guiding mission provide us with a very strong foundation to build upon. And we are confident that the execution of the plans we shared with you today will enable us to achieve long-term profitable growth while driving significant value for our shareholders for many years to come. And with that, I'll turn it over to the operator for Q&A. Thank you.
spk06: Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad. If you would like to withdraw your question, please press star followed by two. When preparing to ask your question, please ensure your device is unmuted locally. Our first question comes from Alexandra Steiger with Goldman Sachs. Your line is open. Please go ahead.
spk07: Great. Thank you so much for taking my question. Maybe one for Lydiane and one for Anu. So first of all, thank you for laying out your priorities for the company. But coming in from the outside, where do you see the biggest opportunities for Bumble over the next few months, either in terms of unlocking additional user growth or driving our people And what do you think is currently most underappreciated by the investor community? And then one follow-up for a new under-24 guidance. So I do want to ask about your updated 24 guide and some of the assumptions that went into it now that Q1 is calling for more pronounced deceleration and growth. So could you maybe talk about what are you seeing in the business today that is informing your view? And in that context, could you also elaborate a little bit more on the execution challenges you referenced in your prepared remarks? Thank you.
spk09: Thank you, Alex, for the question. I am just thrilled to be here and honored to be leading this organization. I came to Bumble because I saw tremendous opportunity looking at the company overall. As we've heard from my prepared remarks, the company has reached about 200 million or beyond users globally over time. This is an incredible base. And we have a brand that over the course of the 10 years continues to be strong. In fact, it is the best brand in that favorability among large online dating apps. I see a tremendous opportunity ahead. But what I came here, the reason why I came here is because I saw a lot of opportunity to innovate across our portfolio. So as you heard us share, we are going to relaunch in the near term in Q2 Bumble app. And this relaunch represents one of the largest revamps of the app over the course of the last two years. And what we want to do here is completely modernize the experience To speak to a broader audience we believe there's a lot of opportunity to create a more human more connected experience that will help dating be a desirable. Experience for users again and that's what you know I i'm thrilled to be investing our resources and seeing the team take this new piece of innovation to get this product out for our customers. So that's, you know, from a near-term perspective. In addition to that, we see a tremendous amount of opportunity to continue to invest in international markets. The markets like Germany, Spain, France, and Western Europe overall, as well as some targeted markets like Mexico and India, but we're seeing really strong growth. We're going to continue to invest in that. Long-term, I think there's a lot of opportunity for innovation in the category itself. I haven't seen such a tremendous disconnect between a huge demand and a lack of innovation. I think that is our biggest opportunity ahead. And when I think about what investors should be thinking about, it's that we have a phenomenal following of customers. Over the last couple of months, I've had the opportunity to meet dozens of customers. And many of them will tell me stories about how much they have been impacted by Bumble. I met Bumble grandma last week. So people carry the brand in different parts of their lives. We are going to double down on the fact that we have this strong affinity to our brand. This is part of what I really want us to continue to invest in things like Bumble for Friends, where we can bring our base with us with a differentiated set of experiences. So I hope our investors are deeply excited about us realizing the potential that we see. But I'll pass it to you, Anu, for the second part of the question.
spk11: Sure. Thanks, Viviani. Hey, Alex. So maybe I'll just... break down the guidance a little bit, starting with BumbleApp and what has changed for us from our prior guidance. So while our top of the funnel has remained strong in many of our global markets, we are seeing a slower than expected start to the year, primarily in the US. And the usual Q1 seasonal rebound that we normally expect to see has been less pronounced than in the past. Second, you know, as Lydianne said in her prepared remarks, some of the newer products, such as Premium Plus, which we launched at the end of December, while they have been revenue positive, they are not showing the incremental uplift that we would like to see and that we had originally anticipated. And so, for these reasons, we are adjusting our revenue outlook for Bumble app to be 9 to 11% for the full year. And as you've heard today, we are taking immediate and swift action to make the changes that we need to make to the product roadmap and. With the planned relaunch of the app in Q2, which will be accompanied by the marketing campaign, we expect that our revenue will accelerate in the second half post this launch. And then we have a slew of other features that we are excited about on the product roadmap that we will then proceed to launch with in the second half of the year. So hopefully that gives you a flavor for how we're thinking about Bumble app for the rest of the year.
spk07: Very helpful. Thank you.
spk06: We now turn to Andrew Marrock with Raymond James. Your line is open. Please go ahead.
spk13: Hi. Thank you for taking our questions. So, when you talk about the Bumble app relaunch appealing to a broader set of users, I guess, could you elaborate on that a little bit? Are there different cohorts of users, either by age or market or some other segmentation that the current version is weakened with that you can shore up, or is that maybe net new audience segments?
spk09: Andrew, great question. We believe that there's a couple of different components in the product development, and this has been one of the best parts of joining Bulbul is diving deeply into our product innovation. We believe that there is an opportunity for us with a completely modern experience to continue to serve the set of customers that are part of our customer base today and are very excited about what we already deliver, but also that we can be more approachable to a set of users that are younger. And that means a completely different tone of voice and a different profile creation, a different set of illustrations, a brand refresh overall. This is going to allow us to expand that reach, especially in markets like the US market, where we have seen a little bit more headwind. In addition to that, there are other things that I think are going to be really important for us. This release is really going to be very focused to the core of what our mission has been all about, which is putting up the forefront of our experiences, the women's experiences and safety. So we are really optimizing for ensuring that we have high quality profile creation, a very easy to use process for that profile creation, additional set of safety capabilities, That's going to help our customers be more successful. We believe these set of things are going to bring a more balanced set of customers across different segments in different markets. And so we're really, really excited about that. This is more about expansion and reigniting our own core, which we think will drive growth for us.
spk13: Great, thank you. And maybe related a little bit, I mean, you hear anecdotal reports about younger users maybe being a little bit more hesitant or discouraged to engage with and then pay for online dating services. So I think you spoke a little bit about your top of funnel still being strong and a lot of the changes that you've outlined for the Bumble app relaunch. But I guess, are there any points where you would directly be able to push back against those narratives that you hear? Thank you.
spk09: Yeah, no, it's a great, great point. I certainly have heard that as well as I've come into the market. And I think there is a generational transition that we are seeing. And we have to be really thoughtful about how we bring our customers along our journey because we have a lot of users today that love the paradigm of the online dating, swiping and discovery and searching. But there's also a set of users that want more flexibility to be able to experience and discover people in a more organic and natural way. Our goal is to set this Q2 launch as just the start of an ongoing innovation for our users. And we want to really be focused on listening and evolving the experiences based on what our users, especially younger users, are telling. So you can expect a set of personalization and flexibility over time based on what we do learn from our users. We think there is an opportunity to approach younger users differently to meet this need of more organic discovery of friendships, companionship, love, and beyond. So I am really, I think that's one of the most exciting parts of being a great product is that you get to navigate the different experiences and flexibility is going to be a really big part of how we believe the category and certainly our own product development will be following.
spk06: Our next question comes from Corey Carpenter with J.P. Morgan. Your line is open. Please go ahead.
spk00: Hey, good afternoon. You mentioned earlier in the call the 1Q seasonal rebound being less pronounced in the U.S. than in the past. Curious what you think's driving that, how much of that's Bumble-specific versus broader industry trends. And then on the product side, you mentioned challenges with Premium Plus, but curious what you're seeing with some of your other recent product launches, like compliments, SPs, in the lower-priced tier and the role those could play in the brand refresh or the app refresh. Thank you.
spk09: Thank you, Corey. Certainly, you've all seen download data and pay area user data for the industry. And there has been a pattern of slowdown over time. For us specifically, as you heard from both Tanu and I, we have had some internal execution challenges that have not really delivered the cohesive set of experiences that we want to deliver. But we have seen pockets of really great positive success. Compliments is a really great one of them. So what we're doing now with this relaunch is really looking end-to-end from the experience. What pieces of product experiences have we launched that have added benefit to our users that we want to not only keep, but also enhance, and which ones we think are not necessarily adding value. Best Bees is a great example of an experience that really is tailored for users, but we've seen some mixed results. So we think there is a great opportunity there, but we want to enhance the overall AI set of capabilities that drives that portion. of our experience. So our release now is going to be aimed at addressing a lot of these execution challenges so that as a whole, the experience will feel very cohesive for our customers. You did touch on the tiering. Let me unpack that a tiny bit. From a premium plus perspective, we absolutely believe in subscription tiers. Different customers want to have different set of experiences, and it provides a strong monetization strategy for us. So we, you know, that model is certainly one that we want to maintain. What we have found is Premium Plus tested really well in its early days, but as we expanded to a broader audience, we didn't see a sustainability of that particular tier with a lot of our users. And what we have found is that there wasn't enough differentiation. from one tier to the other. There is still a lot of demand and not enough differentiation to keep our users there. So what we are focused on with this launch and will be evolving beyond the initial launch is creating a very crisp differentiation so that we drive more users towards higher-end tiers with the value that they will feel good about so that we can sustain those users there. The base tier, what we have found is that the addition of that base tier was adding more hurdles for our users' adoption of the larger tiers or the higher-end tiers Then we put a pause on the base tier for now. Our goal is to simplify the set of experiences so that we get the most value and the highest RP proof for the users that are coming into Bumble in this launch. And then we'll revisit that base tier as we get Bumble app out and we get some feedback from the set of experiences we'll launch.
spk08: So lots going on, but very, very excited about this launch.
spk06: We now turn to Shweta Kajuria with Evercore ISI. Your line is open. Please go ahead.
spk12: Thank you for taking my questions. Lady Ani, one for you. Where do you see is the lowest hanging fruit on innovation on the product as you think about across the platform? And then for Anu, could you please help us with marketing spend, how you're thinking through the year from Q1 to Q4? as you think about the product launches coming in the back half. Thanks a lot.
spk09: Great to meet you. Thank you for the questions. In terms of low-hanging fruit, what we're going to do most immediately with our April launch is reducing points of friction. One of the things that I certainly saw is that we did have a lot of capabilities that was adding just more confusion for our customers. So this is one of the reasons why we're doing a full revamp of the experiences so that we can really feel what that experience is like for users end to end. So that we're going to address right away. But let me tell you what I think is one of the most exciting things that I've seen since I got here. I've been in product forever. I'm coming from many years of consumer and enterprise background. And I've seen here that we have 10 years. of strong customer data that has been very, very tuned with a lot of information about users' preferences, behavior, learnings and patterns, and has been doing safety capabilities for the past 10 years from day one. So a lot of ML, a lot of technology that has been focused on safety for our users. That is the biggest potential for us near term and long term. Because we can not only use the various technologies that I'm sure you're all hearing about with generative AI, LLMs, we can use all of that, but really fine-tune to what is unique and powerful to Bumble. And that is one of our biggest assets and one that I am particularly excited about. But let me pass it to Anu to talk about our marketing spend.
spk11: Sure. Hey, Shweta. So quickly on marketing spend, just at a high level. So we are intending... to create leverage on our marketing spend line item. We've consistently been saying we want to get more efficient. We want to make sure that we have the highest standards in terms of ROI. So compared to where we were in 2023 in terms of marketing as a percentage of revenue, you should see in 2024 that line item see some leverage. In terms of how we expect spend to come about over the course of the year, you should see us spend more in the first half of the year than we will in the second half of the year. So we will start spending more in Q1 leading up into our Q2 launch, more in Q2 as well as a percentage of revenue. And then you'll start to see the marketing spend ease up as a percentage of revenue in Q3 and Q4 as revenue starts to ramp up as well. So that's at a high level how we are thinking about marketing spend. Now, as we always say, we have a high bar for how we think about ROI for our spend, both for our brand spend as well as for our growth marketing. So that is something that we take a look at on a market-by-market basis as well as depending on what's happening from a product perspective. So you'll see us continue to do that.
spk06: Our next question comes from Egal Arunian with Citi. Your line is open. Please go ahead.
spk05: Hey, good afternoon, everyone. This first question just on the margin expansion and the investment and I guess what you're reinvesting on the cost resizing. You know, Lidiani, coming in, you know, you're talking about kind of significant investments and relaunching the Bumble app, accelerating the product roadmap and transforming Bumble in general. Can you just talk about how you got to this level of framework or how you think about in terms of the right level of investment? And then I guess on BFF also, just a little bit more color on what you've seen there and What's some of the things there that you plan to do on the product roadmap to try to get that to accelerate or ramp up as well? Thanks.
spk09: Yeah, great. Lots of great points of the question there. So let me try to tackle them. Coming into Bumble, the immediate opportunity that I saw for us, especially with the brand that we have, is the ability to serve our customers. beyond just dating is to create a portfolio of experiences that we can bring our customers along with us and really start retaining that customer base for a much longer period of time. So from dating to friends to official and really provide a cohesive experience. So picture that as our directional vision that has been the foundation of how we've framed this transformation that you heard from us today. And I want to acknowledge today is a difficult day for all of our employees at Bumble. We are saying goodbye to a lot of colleagues that have played a big role in making Bumble what it is today. So I appreciate all that our employees have done for us. But the foundation of this transformation is how do we organize to fulfill this vision for our customers as quickly as we can? And that has been the foundation of organizing back into functional model so that we're bringing technical and product leaders that know how to build platform at scale so that we can gain the most amount of leverage from our innovation and our resources on our investments. And I'm thrilled to welcome Ali and Antoine with the right experience that they have to help us realize that. And with that in mind, we've really focused all of our you know, transformation decisions based on speed and agility. We've centralized some of our product engineering investments to allow us to go more quickly and drive decision making more effectively. And a big part of what we want to do in terms of reinvestment into the second part of your question is reallocating some of our resources into the areas where we see the biggest opportunity for growth. And we see growth innovation on the dating segment. So bringing in more AI, more data, and more safety talent to organizations so that we can truly drive a more transformative set of innovation into the category and into Bumble for Friends. So let me unpack that just a little bit. Bumble BFF has had just a really small but strong following. And the reason for that is that we have been using the same paradigm for BFF as we have for daily. And when there is a one-to-one match for friendships, you're really limiting the set of users that are comfortable with that paradigm. And what we want to do is actually shift to that paradigm and making Bumble for Friends a lot more about building and finding communities. And this is truly what our customers are telling. They love being part of our platform. It's really hard to connect with each other. So we are really going to accelerate the investment in that. And I'm really looking forward to sharing more with all of you in the coming months as we sharpen our overall strategy.
spk06: Our next question comes from Justin Patterson with KeyBank Capital Markets. Your line is open. Please go ahead.
spk03: Hi there, Miles Jakubiak on for Justin. Maybe to start, Lydianne, you've almost done a good job of stabilizing the Bidu business. Just what are you seeing in that business to start and how's the confidence level on maintaining that stabilization and returning growth to that business as it seems to be becoming a more important part of the equation? And then just on the full year revenue guidance, maybe just the puts and takes on the macro environment factored within that guidance. And then just more broadly, you know, how do you feel about the current macro environment relative to the end of 2023? Thank you.
spk09: Thank you, Myles. You know, it's been fascinating coming to the company and learning all of the transformation that we have already gone through with the Badoo relaunch of last year. And it's been going really well. It's been a steady improvement to the customer engagement, overall satisfaction, and as you're seeing in our results, a steadier growth to our business. We're really excited about the progress that the team has made there, and we're going to continue to stay focused on that transformation. We believe, you know, we've really focused on delivering confident dating, which has been a core of that strategy, and it's resonating really well with our customers. We believe in continuing to push that forward because it's a very important part of our business, as you called out. In terms of macro, I'll pass it to Anu, but I do want to call out that we really – I certainly see a massive opportunity into the category overall. And it really is going to be an acute focus for us to deeply listen to our customers in terms of the decisions that we make and the investments that we make. But, Anirudh, do you want to provide a little bit more color into the macro environment?
spk11: Sure. So, you know, before I touch on macro, I wanted to follow up on Sudiani's comments about Bidu because we didn't talk about it in the context of guidance. You know, we've been very pleased with Purdue's performance. As we've said, it's performing well. It has stable growth. And in many of its top markets, you know, we are seeing strong growth across several metrics. So we've not made any overall changes to our assumptions from when we had last provided our guidance to now in terms of how Purdue and others perform. So we continue to be very pleased about it. As you've seen from a net ads perspective as well, Bidu is starting to turn positive and all throughout this year, we expect to see Bidu being flat to positive in terms of net ads every quarter. So again, very pleased with the performance there. In terms of how we've thought about macro in our guidance, as I've mentioned earlier, You know, we are seeing some slowness in our top of the funnel trends in primarily the US, where obviously the macro impact is probably more pronounced. We are seeing it, as we've said before, with our younger customers as well. So we do think that there is an element of macro playing into some of the softness that we are seeing. So we've made assumptions around how we think it progresses through the rest of the year in terms of what we are seeing today. And then the goal is that when the product relaunch happens in the second half of the year, the product starts to really resonate with our customers, and we are able to turn the dial up in terms of payer penetration and our people and ultimately revenue, because to Liliani's point, the core job to be done from BumbleApp's perspective is in making sure that we give the customers the best possible experience. And that's what we are heavily focused on, and that's what you'll see us talk about all through this year.
spk06: We now turn to Benjamin Black with Deutsche Bank. Your line is open. Please go ahead.
spk04: Great. Thank you for taking my questions. Pastor Liani, a bigger picture question for you on just the online dating market in general. There are obviously concerns that it's approaching maturity, even saturation. So when you were contemplating taking on the role of CEO at Bumble, what did you see specifically that gave you confidence and that the end market growth is still still very attractive. And then perhaps one for Anu too, it'd be just great to hear sort of a capital allocation policy update, just, you know, just given the broader changes in leadership here, are you potentially open to taking on a little bit more leverage to sort of fund some of your initiatives? I'd be curious to hear about that. Thank you.
spk09: Yeah, Benjamin, thank you for that question. You know, certainly you had read a lot of reports about the category as I was considering the rule. But, you know, I find if you, you know, you look at the data as yourself as well, that it's an interesting disconnect. The demand for connection and love continues to be really strong, 2 billion single people around the globe, yet the products that are bearing the set of experiences to create those connections are not serving users the way that they want to. actual disconnect was what got me most excited about taking this job, especially here at Bumble, where I felt so compelled to the mission and the fundamentals of the company, the brand, the financial strength are so positive. I believe when Apple launched the iPhone, people were also talking about why it was someone entering a mature smartphone category. It is innovation and detail to the polished experience of our users that drive change. So I'm excited to bring a fresh perspective to the category, but certainly we're focused on our customers and our company, and we believe we can really meet the needs of the users that are, you know, currently there. The demand is there. We just have to meet it. So truly, truly excited about being here.
spk11: Great. Hey, Ben, just quickly on capital allocation. Obviously, Lydia and me, and I've been spending a lot of time since she started reviewing our capital allocation policy at a high level. The themes that we have given you all in the past are still very much the themes that we are focused on, which is number one, focusing on the organic growth of our business. We continue to be opportunistic in terms of thinking about M&A. Again, the bar for M&A is very high for us. And lastly, our commitment to returning cash back to shareholders. continues to be very high as you've seen. We did the transaction in Q4 where we bought shares directly from Blackstone and we've continued to buy into 2024 as well. So a commitment around returning cash continues to be high. Obviously, we are continuing to see where the markets are in terms of interest rates. You know, we have the benefit of being pretty accretive from a cash perspective, and we feel like we have a very strong balance sheet. So, we are reviewing all the options, and, you know, we'll provide more updates as we go through the year.
spk06: Our next question comes from Ken Gorelsky with Wells Fargo. Your line is open. Please go ahead.
spk02: Thank you very much for the questions. Appreciate it. First, maybe for Lydiane, could you just talk about, when you talk about applying AI and the opportunities there, could you just bigger picture give us a sense of the capabilities that you have in-house, what you need to build versus potentially partner? How are you going to accomplish what you're looking at, what you're setting out to do? And then maybe the second one, a little bit more tactically, is when you talk about the softness in 1Q match, your competitor has indicated a step up in Tinder marketing. Are you seeing any impact from additional Tinder marketing in 1Q on the top of funnel, especially in the U.S.? Thank you.
spk09: Thank you for that question. So let's start with the first portion related to AI. As I mentioned earlier, this is the most exciting part of untapped potential for us is that we have an immense amount of data related to users preferences, behaviors, what drives, you know, positive success for our customers. So just a tremendous, tremendous amount of insight in-house, which has been amazing to see. Separately, AI hasn't been new to Bumble. Bumble has been innovating in AI for a really long time. It launched a lot of capabilities in photo and detection of fake accounts as we've recently launched, and there's so much more. So we have an amazing foundation of AI and ML capabilities that exist today that we can already lean on as well. So what we want to do is not only lean on the set of data and capabilities that we have, but we can also partner, and we have been in early pilots with several large language model vendors to really advance what we believe will help users through this augmented coaching set of experiences. And so we think there is just a tremendous amount of near-term opportunities with partners in the space. Now, with longer-term vision, we believe there is, because of our safety in principles, we will be continuing to innovate in AI for a long time. I think there's a lot of unique value to creating the set of principles that's related to healthy and equitable relationships and in relationships and communities and so forth. So you will see a lot of innovation for a month there. Now, in terms of competitive pressure, we have been in a competitive environment always. That's always been the case. Our focus is to really prioritize our customers. I think strong cost companies are the ones that focus on customers first and foremost. So our focus right now is investing our marketing, our product, and our overall set of customer experiences across our key markets to meet what is differentiated for Bumble, again, which is women's experience, safety, and so forth. So we certainly feel that it's fully in our control to help our customers meet our experiences.
spk06: We now turn to Curtis Nagel with Bank of America. Your line is open. Please go ahead.
spk01: Curtis Nagel Great. Thanks very much for taking my question. First, I just wanted to quickly go back to Premium Plus. I understand the point of, I guess, not being enough differentiation to justify the tier to broaden the audience. What are you, I guess, envision adding to this tier to make it, I guess, more appealing And then just a quick follow-up for new, just what drove our PPU weakness? Was that mostly a mix shift in brand or anything else going on?
spk09: Yeah, let me start with premium plus. There's two dynamics with higher-end tiers that are very interesting for us. The first is Users want more of everything or limited capabilities when they take a higher end tier. So that's certainly in a dynamic that we're really looking at. What drives the most important side of customer experiences is that number of swipes, super swipes, highlights. So we really want to expand the set of capabilities that gives customer that confidence that they're getting the best possible set of services from us. The second piece is differentiated experiences. And we believe there are some opportunities for us with AI insights about what might drive higher success for users. We know a lot of our users want to have more information about what's resonating with people that are seeing their profile. So that's one category of investments that we're looking at, higher differentiation for Premium Plus. And so we're going to be looking at these two streams to ensure that we're creating only this great value across the entire app, but certainly differentiate a set of capabilities as well.
spk11: Yeah, sure. And on the, our people question, like I said, in my prepared remarks, it's largely a function of mixed shift between different geographies that is leading to overall our people being negative. But, like I said, you know, In an individual market, we continue to be focused on increasing our people. We continue to be doing pricing optimization work. And as we see higher attach rates for existing users from additional offerings like consumables, you also see our people go up. So that's really what you're seeing reflected in the overall our people for Bumble apps.
spk06: Our final question today comes from Chris Kunterich with UBS. Your line is open. Please go ahead.
spk14: Great. Thanks for taking the question. Just on the reinvestment, the $15 million, the $55 million restructuring savings, can you just talk a bit about what you would need to see to accelerate the amount that you're reinvesting in the business?
spk09: Yeah, let me impact the, you know, you know, at a high level, we've talked about reinvestment from a safety AI data, but let me tell you more specifically what we're going to do there. Our goal is to higher end, as Anu said, capital allocation, we want to really focus on organic growth in the near term, but we're going to be flexible in terms of evaluating Talat or technology assets that will accelerate our vision from a dating and AI perspective. So we want to really invest on AI innovation. As I mentioned earlier, there are some pilots that we have already started to ensure that we really learn what makes AI humanly exciting for users. We want to invest in AI to help our users be more human and better themselves, we are not building AI for the sake of AI here. So our investments and our pilots are very much about fine tuning that. So if there is the ability to acquihire some resources to accelerate that, we certainly will consider that. But to Anu's point, we want to be super methodical and have a high bar because customer experience is going to be the paramount principle behind any evaluation like that. The second piece of reinvestment that I mentioned is accelerating this ability of helping our customers gain value for more than just one of our offerings. So we are focused on building a user platform that's going to allow us to provide more recommendations for what else might be interesting for users to get from Bumble. So if you are on Bumble date and you go on a date, we may recommend for you to try official. And you are going to carry that experience for you seamlessly. And as we expand into this, we focus on Bumble for Friends. That allows us to really bring our customer base seamlessly to Bumble for Friends. So we're really excited about this set of reinvestments. That means hiring great, talented people that have a lot of AI data and safety experience to our teams. And certainly we'll do that in the fastest possible way.
spk06: Ladies and gentlemen, this concludes our Q&A and today's Bumble fourth quarter 2023 financial results conference call. We'd like to thank you for your participation. You may now disconnect your lines.
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