Betterware de Mexico, S.A.P.I. de C.V.

Q1 2021 Earnings Conference Call

5/7/2021

spk03: Thank you and welcome to BetterWare's first quarter 2021 earnings conference call. With me on the call today are BetterWare's Executive Chairman, Luis Campos, Chief Executive Officer, Andres Campos, and Chief Financial Officer, Diana Jones. Before we get started, I would like to remind you that this call will include forward-looking students, which are subject to various risks and uncertainty that could cause actual results to differ materially from expectation. Any such statement should be considered in conjunction with the cautionary statements and the safe harbor statement in the earnings release and risk factors discussed in the reports filed with the SEC. BetterWare assumes no obligation to update any of these forward-looking statements or information. The reconciliation and other information regarding non-GAAP financial measures discussed on the call can be found in the earnings release issued earlier today, as well as the investor section of our website. Now, I would like to turn the call over to Company's Executive Chairman, Luis Campos.
spk06: Thank you, Operator. Good morning, everyone, and thank you for joining us today. I will begin my remarks by providing a summary of our performance for the first quarter 2021. Then Andres will discuss the progress we have made against our strategic pillars to increase efficiency and elevate our operating platform in support of the continued growth we see for the company. Diana will then review our financial results and our 2021 outlook. We began the year strongly, reporting first quarter results that reflect our ongoing ability to capitalize on the power of our operating platform, advantageous business model, commercial and technological strategies, and compelling product innovation, which has led us to deliver consistent and sustainable growth. To this end, for nearly two decades, we have recorded robust sales and earnings growth. We expect a successful implementation of our strategic initiatives to enable us to continue our favorable performance in the near and long term. As it relates to the first quarter, the period was highlighted by triple digit increases. in revenue, EBITDA, and net income, robust cash flow, and significant accomplishments toward our strategy. The increase in our revenue was fueled by outstanding growth from our organic core business. Our distributor and associate growth was strong year over year. with significant increases in new distributors and associates and normal business attrition that is typical for the first quarter. We expect the right of expansion in distributors and associates to accelerate meaningfully as we begin Q2. The quarter included several accomplishments that we expect will add to our long-term growth potential by leveraging our strengths and advantages. To that end, the first quarter saw our largest marketing campaign, the launch of a new web platform that seamlessly and efficiently allows consumers to purchase our products online. significant growth in revenue and margin in Guatemala, and the acquisition of 60% of Guru.com, a mobile virtual network operator and software developer, giving us the ability to expand our reach to mobile products and service sales. In terms of capital allocation, we remain committed with returning value to shareholders. And our strong balance sheet, including cash and cash equivalents balance of 565 million pesos as of quarter end, afforded us the opportunity to propose an annual dividend of 1,400 million pesos to be paid in four installments. of which the first was already paid in March. This implies a dividend of $9.57 per share for this quarter, which is subject of approval at the next Ordinaries General Shareholders Meeting to be held on May 12, 2021. In summary, we are very pleased with a very strong start to the year and robust underlying momentum of the business. Our first quarter results are reflective of the strength and consistency of our business model. Continued execution against our strategic pillars and continued demand of our innovative products. As we leverage the strength of our differentiated core business in combination with exciting new business initiatives, including GuruCom, Guatemala Expansion, business intelligence and technology investments, among others, we believe we are poised to continue to drive market share gains in the near and long term. I will turn now the call to Andres. our Chief Executive Officer, who will highlight our progress in our four growth initiatives and plans for 2021. Thank you, Luis, and good morning to everyone. As Luis said, we are very pleased with our first quarter results. We delivered strong financial performance and continue to execute against our key growth initiatives. I will now discuss the progress made in the first quarter of 2021 on the four strategic pillars, starting with market penetration. In the first quarter, we saw continued growth of our household penetration due to our increase in distributors and associates network. Given our strong competitive positioning as the category leader in Mexico and deep expertise that drives customer loyalty, we believe we will continue to increase our market share over time with opportunity to double our market penetration from 20% to 40% in the next five years. During the first quarter, we focused our commercial strategies toward consolidating and increasing the efficiency of our sales force. This activity was highly productive for us driving an 11% increase in sales versus Q4 on a slight increase in our associates and distributor sales force. With this work behind us, we are now accelerating our sales force expansion and expect this to result in stronger rates of distributor and associate going forward and assist us to penetrate the vast number of households we do not yet reach. Turning to our second strategic pillar, which is category expansion. In the first quarter, we launched two catalogs that included the introduction of 50 new products, which were well received by our customers as reflected in our Q1 results. We have some exciting new product launches in the pipeline for 2021. and are on track to continue the expansion of our recently launched new category of home renovation solutions before the end of the second quarter of 2021. This new category will provide low-cost solutions for customers to improve the aesthetics of their homes. This, combined with other category expansion opportunities we have identified, provides continued opportunity for us to increase our customer share of wallets from its current 20%. We will share additional new capital expansion plans throughout the year, and we have news to share. Next, business intelligence and technology investments. Our business intelligence initiatives and technology investments are aimed at improving the efficiency and elevate our operating platform of the overall business as we continue to scale. To that end, as previously announced, we successfully implemented Power BI, one of the most advanced platforms of data visualization available in the market. We have been pleased with initial research of Power BI, which allows us to optimize the day-to-day monitoring of the business and transform millions of data points into business strategies. We also are advancing our usage of MIME, which is our artificial intelligence and data science platform, which we are beginning to leverage across the business. In an effort to improve our forecasting methodologies, we continue to work with Bain and Company to help us optimize our service and inventory levels. In turn, allocating capital more efficiently. We have seen initial positive reactions to our new e-commerce platform so far. However, we expect to begin adding to our growth in the second half of 2021 and become increasingly material to the business over the next three to four years. The new transactional site allows greater accessibility and ease of purchase to consumers by connecting them directly with better work distributors and associates. We are on track to launch our input version of our proprietary Salesforce app for distributors and associates, named BetterNet 3.0 app, along with a 2.0 version of Pipeline, a proprietary product innovation platform, all later this year. In conjunction with our new campus, we have begun consolidating all technologies, which we expect will yield productivity gains in our day-to-day operations. Last, with respect to our last pillar, geographic expansion. Following our successful pilot test in Guatemala, which generated consistent sales, EBITDA, distribute and associate growth, we continued our entry into this region in the first quarter. The early results of our expansion have been positive. with sales growth of 382% year on year, and a significant EBITDA margin expansion to 24.6% in the first quarter, proving that we can replicate our business model in other geographies. We continue to target international expansion to Colombia and Peru over the next two to three years, to both organic and non-organic growth as we assess MMA opportunities in these countries. In terms of new campus that opened in the fourth quarter in El Arenal, Jalisco, we officially moved all of our collaborators to the new campus at the beginning of March. With the move completed, we expect to begin to benefit from operational efficiencies from consolidation of all warehousing and distribution processes. Optimization of stage usage and inventory management efficiency backed by new technology. Additionally, the consolidation allows for increased collaboration and therefore quicker decision making across our organization. We continue to evaluate our options regarding capacity expansion and expect to have a decision by the end of the second quarter this year. We will keep you posted as we have updates to share. As Luis mentioned, we launched our largest marketing campaign to date across Mexico early in the first quarter of January 16th. We are very pleased with initial results and have attracted new customers as the campaign continues to drive brand awareness and showcase how consumers can benefit from our unique household product solutions. Finally, as you are aware, on March 22, 2021, we announced that we acquired 60% of VoodooCom, a mobile virtual network operator and communication software developer. With an enterprise value of $75 million, we are approximately $3.5 million. With this acquisition, we are well-positioned to leverage our commercial strength and brand awareness to grow our business in three new product categories, which are, number one, mobile and home Internet. The MD&O market is still in its infancy in Mexico, with only 2% share versus 20-plus percent share in more mature markets. The creation of Altan as a wholesaler in Mexico enabled Gurukom to enter this market, and this, combined with our commercial and distribution strength, has us poised to develop the market. Second, smart home. We plan to extend our home solutions offering into home tech solutions, given its natural extension and that technology is becoming more and more important for daily household functions. And third, home applications. Households are in need of home service solutions that can be solved directly to a smartphone, and we want to be part of this solution. We believe we are uniquely suited to grow in these technology categories for the home, given that we possess a vast base of distributors and associates and customers that know us and are loyal to our business. As such, we expect a high return on investment given our low customer acquisition costs. The first phase of our service offering will begin in the third quarter of this year, with a second phase to follow late 2022, and finally, a third phase coming late 2023. In conclusion, I am very pleased with the progress made on many fronts operationally in this first quarter. as our team continues to execute against our core strategic priorities of market penetration, category expansion, business intelligence and technology investments, and geographic expansion. We are pleased to deliver against these strategies while also making disciplined investments across the business and returning value to shareholders. As we look to the remainder of the year, We believe we are well positioned to continue building on our success today. I will now turn the call over to Diana to review our first quarter financial results.
spk07: Thank you, Andres. Good morning, everyone. I would like to take this time to review our first quarter 2021 results. I will then share perspective on how we are approaching the remainder of 2021. Please keep in mind that the currency I will refer to when reviewing our results and guidance is the Mexican pesos, which is our functional and reporting currency. I will provide highlights of our results, which are detailed purely in our sixth case by yesterday. For the fifth quarter, total net revenues increased 205% to $2,902 million from $952 million in the prior year period. Gross profit increased 212% to $1,668 million. As a percent of sales, gross margin increased 138 basis points to 67.5%, given mainly by an appreciation of the Mexican peso compared to the U.S. dollar. Selling expenses as a percent of sales declined to 10.2% of sales compared to 14.2% of sales in the year ago period, driven by leverage from a strong sales growth. Higher sales, growth margin expansion, and selling expenses leveraged to a 296% increase in operating income, $908 million from $229 million. Operating margin as a percent of sales increased 721 basis points to 31.3%. EBITDA for the first quarter of 2021 increased 287% year-over-year to $923 million, compared to $238 million in the prior year, and EBITDA margin expands 629 basis points to 31.8% due to the increase in operational leverage. We reported 15.82 in adjusted non-IFRS earnings per share. Now, turning to the balance sheet, as of March 31st, 2021, we had $565 million in cash and cash equivalents, a 103% increase versus the prior due period. Inventory increased 285% year-over-year with the increase in support of our state's expectations and compared to the first quarter last, when inventory that was initially low-driven by the initial surge in sales led by COVID-19 and the timing of Chinese New Year. At the end, our leverage ratio of net debt to EBITDA was 0.01 times down from 0.2 times at the end of the first quarter of fiscal 2020. In the first quarter, we had 177 million of capital expenditures. of which $161 million were invested in the new campus and $9 million in extraordinary technology investments. We continue to expect CAPEX in 2021 to be $460 million, which includes additional equipment for our new campus, technology, and other investments. The new campus and extraordinary technology investment will represent approximately 81% of total capital, which is down from 92% in 2020 and 88% in 2019. In terms of our outlook for 2021, as disclosing our pressure list, we are reiterating our guidance of revenue for 2021 to be in the range of $10,100 million to $11,100 million. I expect EBITDA to be in the range of $3,000 million to $3,300 million, compared to $2,164 million in 2020. And EBITDA margins to be approximately 29.7% versus 29.8% in 2020. We believe our strong start to Q4 2021 has helped positioned to achieve results closer to the high end of our annual guidance range for both net revenue and EBITDA. Over the long term, we expect our stated growth strategy, supported by a strong operating platform and talent and team, will enable our company to deliver consistent growth in sales and EBITDA in future periods. I will now turn the call over to the operator, and we will take any questions you may have.
spk03: Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. The confirmation tone will indicate that your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star key. One moment, please, while we poll for questions. Thank you. Our first question comes from Eric Peter with SPC Research. Please proceed with your question.
spk04: Good morning. Congratulations on a solid start to the year.
spk01: Hi, Eric.
spk04: Hi.
spk01: Hello, Eric.
spk04: I'm good. When you look at shipping and the shipping cost last year, I know you had some use of air freight. I know you mentioned in Q1 that the shipping has been a little bit affected by COVID. How are you seeing the shipping kind of normalized and how can you take advantage of that this year?
spk05: Eric, hi, this is Andres. Shipping has been normalizing after the Chinese New Year. We have seen it normalizing. and we expect it to remain normalized for the rest of the year.
spk01: Yes, we do not expect extraordinary eighth rates this year, okay? It should be normal from second quarter to the end of the year, not extraordinary eighth rates.
spk04: And what are you guys seeing in terms of, you know, costs and other pieces, and what do you think is your ability, if you have to, to raise prices on goods going forward?
spk05: Yeah, so we are keeping a close look on costs, but we do not expect any impact from this. If there were to be increases, we are able to drive prices up in the coming catalogs. But I reiterate, we don't expect any significant impacts.
spk04: Great. And the last question, you know, what are you seeing differently from your customers who are coming online to buy products?
spk05: Sorry, is your question, what are we seeing different? I'm sorry.
spk04: You know, you rolled out the new online ordering system.
spk05: Yeah. We, you know, I think it's too early, Eric, as we were mentioning, we really expect the new online to become significant by the end of the year and the next year. So I think at the moment, Data points are too insignificant to drive any conclusions. Okay.
spk04: Well, guys, congratulations again and good luck for the rest of the year. Thank you. Thank you, Eric.
spk03: Thank you. Our next question comes from Joe Feldman with Kelsey Advisory Group. Please proceed with your question.
spk02: Great. Thanks. Hi, guys. Congrats on the great quarter. I wanted to ask, what do you think is driving the acceleration in the sales? You seem to have picked up quite a few new associates and distributors. I'm just wondering, is there something going on in Mexico with the economy that we should be aware of to come to work for you guys?
spk01: Not really, Joe. In fact, We feel confident that economy in Mexico will not be disruptive for our business. And I think in terms of economic growth this year in Mexico, this is going to be between 4.5 and 5%. which is what we expect. Consumption remains really strong in Mexico. We believe that it will remain strong for the rest of the year. And what we are confirming is that this mentality, this set of mind in the people regarding organization, cleanliness, et cetera, is continuing, which is something that we believe we will see in the years to come, then really the challenge for us is continue with a good streaming of very good new products and new product categories. I think this is going to be the challenge, and we are going to accomplish our objectives in that respect.
spk02: Got it. That's helpful. Thank you. And then another question I had was, I guess, what topics that you've started to sell, and when should we see them in common? How will that flow in? Will that be the second half of this year or is that next year?
spk01: We didn't hear very well because it was like some interruptions. Can you repeat the question?
spk02: Oh, I apologize. Yeah, no, I was asking about new products and how the new products that you introduced are selling and when you'll start to have more technology in the product? When will we see those new products come in to be sold?
spk01: Yes. I think we are in line with our expectations regarding the performance of the new products and the new category that we are going to reinforce in the second quarter, this house renovation. Regarding the technology products, it will take time. As we said a few minutes ago, we will begin with mobile voice and data in Q3 of this year. probably by the end of last year, we would go to the second stage. By the end of 2023, we will go to the third stage, as we mentioned before, okay? Then our first objective is to give all of our Salesforce distributors and associates the opportunity to connect to better connect all their mobile phones. And then this will allow us to go into the second stage sometime in the second half of next year.
spk02: Got it. That's helpful. Thank you. And then I guess the last one for me, I wanted to ask, with the new customers you're seeing, are they buying different things, or is it pretty similar to what the traditional customer buys?
spk01: The pattern of consumption has not changed, okay? We see the same pattern, but probably a little bit more intensive because of this new set of mind, okay? But the case of our sales in terms of product categories, et cetera, remain the same.
spk02: Thank you. That's great. Good luck with this quarter, guys.
spk01: Thank you, Joe. Thank you, Joe.
spk03: Thank you. There are no further questions at this time. I would like to turn the floor back over to management for any closing comments.
spk01: Well, thank you, everyone, for joining us today. We look forward to speaking with you when we report our second quarter results. and meeting with many of you at upcoming investor conferences. Thank you. Have a good day.
spk03: This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation. Have a wonderful day.
Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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