speaker
Paul
Operator

Good day, ladies and gentlemen, and welcome to Consensus Q4 2024 earnings call. My name is Paul and I will be the operator assisting you today. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. On this call from ConsenSys will be Scott Tariki, CEO, Jim Malone, CFO, Johnny Hecker, CRO and Executive Vice President of Operations, and Adam Varan, Senior Vice President of Finance. I will now turn the call over to Adam Varan, Senior Vice President of Finance at ConsenSys. Thank you. You may begin.

speaker
Adam Varan
Senior Vice President of Finance

Good afternoon, and welcome to the ConsenSys Investor Call to discuss our Q4 and year-end 2024 financial results. other key information, and our 2025 full year and Q1 2025 guidance. Joining me today are Scott Tariki, CEO, Johnny Hecker, CRO and EVP of operations, and Jim Malone, our CFO. The earnings call will begin with Scott providing opening remarks. Johnny will give an update on our operational progress since our Q3 2024 investor call, and then Jim We'll wrap it up to discuss Q4 2024 and full-year 2024 financial results, then provide our full-year 2025 and Q1 2025 guidance range. After we finish our prepared remarks, we will conduct a Q&A session. At that time, the operator will instruct you on the procedures for asking a question. Before we begin our prepared remarks, allow me to direct you to the forward-looking statements and risk factors on slide 2 of our investor presentation. As you know, this call on the webcast will include forward-looking statements. Such statements may involve risks and uncertainties that would cause actual results to differ materially from the anticipated results. Some of those risks and uncertainties include, but are not limited to, the risk factors that we have disclosed in our 10-K SEP file. Now, let me turn the call over to Scott for his opening remarks. Scott, take it away.

speaker
Scott Tariki
Chief Executive Officer

Thank you, Adam. Q4 was another solid quarter for consensus. We saw an improving revenue growth rate in our corporate channel and a continuation of the slowing rate of revenue decline in our SOHO channel, both of which resulted in reaching the high end of our quarterly revenue guidance. Based in part on planned increased marketing spend, we expected an EBITDA margin in Q4 of 51%, which we were able to obtain. We were also able to repurchase approximately $20 million in debt during the quarter, bringing us closer to our goal of total debt to EBITDA of less than three times. Looking at the full year, it was very successful against our stated objectives for 2024. We were able to exceed our expectations for corporate revenue growth, coming in just shy of 5% for the year, against an expectation of 3.1% at the midpoint of our guidance. Similarly, in our SOHO channel, we saw a decline of 13.3%, against an expectation of a decline of 14.5%. This combination allowed us to exceed our midpoint of guidance by $5.3 million in revenues for the year. As we stated each quarter, our focus was on driving EBITDA productivity while rationalizing our online marketing spend. We achieved margins for the year of approximately 54%, which is at the high end of our range of 50% to 55%. More importantly, this EBITDA translated into a record $88 million in free cash flow. We utilized this cash flow plus cash balances to repurchase approximately $144 million principal amount of debt during the year and $207 million since the program's inception in late 2023. Additionally, we continued to add customers to our corporate channel, especially in the healthcare sector, increased the pace of rollout to the VA facilities, and started to see traction with our clarity offerings. We are excited for 2025 and beyond. Johnny and Jim will provide granular detail for our guidance, but I will make a few observations. We see a continuation of the trend for improved corporate growth and a slowing of the decline in SOHO. This combination has us flat for the year in revenues at the midpoint of our range and improvement over the revenue decline of 3.4% experienced in 2024. From an operational perspective, we believe that we could hold EBITDA margins flat with 2024, but view this as a mistake given the opportunity in our space. Based on the two years of work that Johnny and his team have done to realign the sales and marketing teams in the corporate channel, we will be adding personnel to our go-to-market operations throughout the year. While it will negatively impact our margin by approximately one percentage point in 2025, we believe that it will provide us with the momentum to return to total revenue growth in 2026. We have also begun to look at our capital structure in anticipation of the 6% notes maturing in October 2026. We will continue to evaluate the various options and markets available to us. However, based on what we know today, it appears that our most cost-effective and expeditious financing option will be to expand our bank line of credit. This combined with our intention to pay down an additional $30 to $40 million of debt by October 2026 will give us ample proceeds to retire the notes and maturity. While we have looked at refinancing both tranches of debt, the cost of retiring the currently non-callable 6.5% notes is prohibitive. We will update you throughout the year as our thinking gels on our refinancing options. I will now turn the call over to Johnny.

speaker
Johnny Hecker
Chief Revenue Officer and Executive Vice President of Operations

Thank you, Scott, and hello, everyone. Today, I'd like to discuss our Q4 and full year 2024 results focusing on revenue, customer count, and go-to-market strategy for both our corporate and SOHO business channels. Additionally, I'll provide an operational update and share some insights into our 2025 outlook. The corporate business demonstrated strong growth and increased momentum in Q4 with a revenue increase of approximately 7.1%. Revenues grew from $49.4 million in Q4 last year to $52.9 million this year, contributing to a full-year corporate revenue of $209.1 million. This represents a 4.8% growth rate year-over-year compared to $199.6 million in 2023. The extraordinary growth rate in Q4 was driven by several factors. Q4 of last year was impacted by a focus on collections resulting in increased customer terminations and customer loss. These factors significantly impacted Q4 2023 revenues and the 2024 entry run rate. Therefore, normalized for these impacts and business days, we still achieved growth of approximately 5.5% in Q4 of 2024. I am very pleased with the business showing strong performance considering seasonality. We are seeing continued consumption growth, especially in cloud facts within the healthcare sector. Our existing customer base is using our services more, and new customers are being implemented and ramping up. This results in a revenue retention rate of 100.5% for fiscal year 2024, a notable improvement of 170 basis points from 98.8% one year ago, and also increasing from 99.8% in Q3. Our go-to-market strategies emphasis on customer retention, Upselling and cross-selling has produced positive results, which we are very happy to see. The success and momentum in the corporate revenue channel are further evidenced by this encouraging indicator, which we believe to be sustainable going forward. We have achieved a record high corporate customer count of approximately 59,000. Just with Efex Protect, which is a fully automated e-commerce offering for corporate customers, and the Soho Upsell to Corporate program alone, we were able to add more than 3,000 customers to the corporate account base in Q4. This is another successful quarter for customer acquisition. The corporate ARPA remained seasonality-related stable at $304, roughly matching the $306 figure from the same period in the previous year. Full-year ARPA ended at a robust $311 for the entirety of 2024 compared to $316 in 2023. This is explainable with our e-commerce success and the large number of customers we added at the lower end of the corporate customer continuum throughout 2024. Our 2024 go-to-market strategy has proven successful, and I am delighted with the results providing tailwind for this new fiscal year. Let me quickly provide an update on the VA. The eCFAQ solution offered in partnership with Accenture Federal Services has shown great progress in its initial deployment at the Department of Veterans Affairs. In 2024, ECFAX revenue exceeded $2.6 million. With the recent FedRAMP high-impact authorization awarded just last week, we expect this growth to continue in the coming years, potentially reaching up to $5 million in corporate revenue contribution in 2025. The conclusion of the FedRAMP high authorization will make the solution more attractive to other government agencies. Additionally, with a fully operational platform in place, future deployments are expected to be faster than our experience with the VA, which required us to build the entire platform in a government-approved cloud environment. Moving on to the SOHO channel. Revenue for Q4 was $34.1 million, down 11.1% from $38.3 million in the same period last year. 2024 fiscal year SOHO revenues were $141.3 million versus $162.9 million in 2023, a planned decline of better than expected 13.3%. The total Soho account base also saw a slight decrease from 768,000 to 747,000 during the quarter. Soho revenue for the fourth quarter exceeded our initial projections due to the strength of our brand portfolio and targeted marketing initiatives across multiple brands. We are continually optimizing Soho revenue management through close monitoring of these initiatives and marketing programs. In the fourth quarter, the ARPA increased slightly to $14.99 from $14.88 in Q3 of 2024, and the cancel rate remained stable at 3.38%, the same as in Q3. The full-year cancel rate for 2024 showed improvement, decreasing to 3.4% from 3.54% in 2023 at an overall ARPA of $14.92, down from $15.31 in fiscal year 2023. This is due to the introduction of the discounted first month versus a free trial period. Our focus on automating and optimizing customer acquisition programs has yielded continuous improvement. This strategy's success is evident in performance across all brands exceeding our initial projections. We will continue on the path of integrating digital advertising and SEO with a focus on a healthy LTV to CAC ratio. In conclusion, I'd like to share our outlook for 2025 and an update on the current market conditions, first for Soho, and then in a bit more detail for our corporate channel. In 2025, we will continue to prioritize profitability and stability by optimizing our current operations and resources for the Soho business, just as we did in 2024. Our focus will be on leveraging existing strengths and offerings to ensure long-term sustainability. we will not pursue aggressive growth strategies. For 2025, we are planning for approximately $128 million in Soho revenue at the midpoint of guidance, down from $141 million in 2024. The decline rate will slow down from 13.3% in 2024 to approximately 9.5% in 2025. We intend to maintain this trend while continuing to carefully control and optimize our marketing expenses. Looking at 2025 for the corporate channel, despite macroeconomic and political uncertainties, we remain cautiously optimistic in light of the encouraging signs that we are currently observing. The healthcare sector experienced a period of slow decision-making and reluctance to invest following the rapid growth due to the pandemic. However, we're now seeing encouraging signs in our market performance and a return to normality. The 2023 realignment of our go-to-market strategy and our focus on customer retention and product suite optimization have proven successful. We will continue to prioritize our core FACS business. Our advanced solutions, specifically Unite and Clarity, are perfect additions to eFACS and are generating significant market interest. Unite and Clarity, featuring AI technology for data extraction and conversion, facilitate interoperability and advanced data processing. we are happy to share that we are in full production with Clarity with accelerated implementation and promising proof of concepts for clients. Advanced solutions only marginally contribute to corporate revenue at this point and in 2025. However, they are strategically irrelevant from a go-to-market perspective, especially with healthcare being of such relevance to our business. Our entrenched market position, our strategic partnerships, and our rigorous execution set us up for continued improvement in our growth rate. Our goal is to achieve corporate revenue of $222 million at the midpoint of guidance in 2025, which would reflect a 6% to 6.5% growth rate compared to 2024, and keep us on track to exceed 5% despite 0.5% fewer business days in 2025 compared to 2024. Within the next two to three years, we aim to accelerate growth in the corporate business channel into the double digits. Overall, at the midpoint of our guidance, we anticipate a flat revenue year at $350 million and growth in the years thereafter, which is encouraging and an improvement from what we had projected just a year ago. I want to wrap up by expressing my sincere gratitude to our employees for the exceptional dedication and to our customers and partners for their ongoing collaboration and trust. And now, I'll hand the call over to our CFO, Jim Malone, who will provide an update about our financial results and guidance. Over to you, Jim.

speaker
Jim Malone
Chief Financial Officer

Thank you, Johnny, and good afternoon, everyone. In our press release and on this call, earnings call today, we are discussing Q4 2024 and full year 2024 results plus 2025 full year and Q1 2025 guidance. We expect to file our fiscal 24 10K by close of business today. Let's start with our corporate business results. Q4 2024 revenue of $52.9 million. increased 3.5 million or 7.1 percent versus prior year, performing better than expectations. Full year estimated share count and income tax rate are 20 million shares and 20.5 percent to 22.5 percent with 21.5 percent taxes at midpoint, respectfully. As Johnny mentioned, the strong growth in Q4 2024 was influenced by AR cleanup and customer terminations previously mentioned in our Q4 2023 call. Normalized for these factors and seasonality, we achieved a strong Q4 2024 corporate growth rate of approximately 5.5%. Q4 2024 corporate offer of $304 was essentially flat and when adjusted for seasonality in Q4 2024 versus Q4 2023 was roughly in line with $306 of the prior year comparable period. Full year corporate revenue of $209 million was is up 9.5 million or 4.8% versus prior year, continuing an upward growth trajectory into 2025. Full year 2024 corporate offer ended at a solid $311 compared to $316 in the prior comparable period and in line with the last several quarters range of $305 to $320. As Johnny mentioned in his remarks, this is heavily influenced by our e-commerce success and the large number of customers we had at the lower end of the corporate customer continuum throughout 2024. Full year 2024 revenue retention increased above 100% to 100.5%, an improvement of 170 basis points from 98.8% in fiscal year 2023, and a sequential increase of 70 basis points from 99.8% at Q3 2024. Moving to SOHO, Q4 2024 revenue of $34.1 million. decreased 4.3 million or 11.1 percent over the prior year and better than expectations. As I mentioned previously, this decrease is driven by our plan reduction in advertising spent and the corresponding year-over-year base reduction due to fewer paid ads. Offer of $14.99 a decrease of approximately 1% year-over-year as a result of shifting to price plans with a discounted first month versus a free trial. These plans continue to be net economically beneficial. It should be noted that year-over-year paid ads were up 3,000 despite an approximate 30% reduction in Q4 2024 year-over-year advertising spend. Churn of 3.38%, while up slightly year over year, is in line with the last several quarters and within expectations. Full year SOHO revenue was $141.3 million, down $21.7 million with 13.3% versus prior year as we reduced our advertising spend. by approximately 50% in 2024 versus 2023. Soho offer revenue of $14.92, down from $15.31, largely driven by the discounted first-month promotion with full-year customer return of 3.4% versus 3.54% a 14 basis point improvement. Moving to consolidated results, Q4 consolidated results, revenue of 87 million is a decrease of 0.8 million or 0.9% over Q4 2023, performing better than expectations. Just at EBITDA, of $44.4 million versus $47.2 million in Q4 2023 delivered a 51% EBITDA margin in line with expectations. Just a net income of $25.8 million is an increase of $4.4 million or 20.8% over prior year primarily driven by a non-cash FX revaluation on intercompany balances, and lower net interest expenses, offset by unfavorable EBITDA flow-through, depreciation and amortization, and taxes. Adjusted EPS of $1.32 is favorable to prior year by 18.9% or 21 cents, driven by the items I just mentioned, and a modest higher share count. Q4 2024, non-GAAP tax rate and share count was 20.6% and approximately 19.6 million shares. Full year consolidated results. Full year 2024 revenue of $350.4 million is a decrease of $12.2 million or 3.4% over the prior year largely driven by the planned decline in our solo business, partially offset by a better-than-expected growth in corporate. This was approximately $5 million more than the midpoint of our guidance. Full-year 2024 EBITDA was $188.4 million, an increase of $1.8 million, or 1% from the prior comparable period. The improvement is driven primarily by lower advertising spend and cost optimization efforts. Just the net income of $109.2 million was $9.4 million or 9.4% favorable versus the prior year comparable period. Adjusted EBS was up 54 cents or 10.6% compared to the prior year. This is primarily due to the foreign exchange revaluation on intercompany balances and lower net interest expense, partially offset by higher taxes. The 2024 non-GAAP tax rate and share count was 20.6% and approximately 19.4 million shares respectively. Moving to our capital allocation strategy, as mentioned in our November 2023 earnings call, we announced the $300 million three-year bond repurchase program. Q4 2024, we repurchased $20.1 million face value for $20 million in cash. Our continued strong cash flow has allowed us to repurchase $207 million face value bonds For 193 million cash program today and we have 93 million remaining under our current authorized Program. We expect our free cash flow to be similar to 2024 providing us with sufficient cash to meet our leverage target by the maturity of our 6% notes. With the debt repurchases just mentioned. Total debt to adjusted EBITDA is 3.2 times. Net debt to adjusted EBITDA ratio is 3 times, and we are getting very close to achieving our total debt to adjusted EBITDA target of 3 times. We ended fiscal 24 with cash of $34 million, which is sufficient to fund our operations and repurchase our debt and equity. Full year 2024 free cash flow is $88 million versus $77 million in the prior comparable period. On strong cash flow from operating activities with CapEx of $33 million down 3 million or 8% versus the prior year. Moving to 2025 guidance. Full year revenue between $343 million and $357 million with 350 million at midpoint. Adjusted EBITDA between 179 million and 190 million with 185 million at midpoint. Adjusted EPS between $5.03 to $5.42 with $5.22 at midpoint. Full year estimated share count and income tax. rate are 20 million shares and 20.5% to 22.5% with 21.5% taxes at midpoint, respectfully. Please remember that our 2025 guidance and results exclude foreign exchange gain losses on revaluation of intercompany accounts. I'd like to comment on this change and how we will report adjusted net income beginning in our Q1 2025 financial statements. Our adjusted net income calculation will eliminate foreign exchange gains and losses on intercompany balances in both periods 2025 and 2024. This line item can fluctuate significantly from period to period and its operating metric does not represent the company's operating performance. Therefore, we are eliminating it from our results. As stated in our press release file today, the impact on the full year 2024 EPS was $0.18, resulting in a pro forma EPS of $5.45, excluding the 2024 foreign exchange gain. For our first quarter of 2025, we are providing guidance as follows. Revenues between $85 million and $89 million with $87 million at the midpoint. Trusted EBITDA between $44.8 million and $47.8 million with $46.3 million at the midpoint. Trusted EPS of $1.26 to $1.36 with $1.31 at midpoint. Estimated 2025 share count and income tax rate are 20 million shares and 20.5% to 22.5% respectfully. That concludes my formal comments. Now I'd like to turn the call back to the operator for Q&A. Thank you.

speaker
Paul
Operator

Thank you. We will now be conducting a question and answer session. In the interest of time, we ask that you please limit yourself to one question. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove yourself from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Once again, please press star 1 if you wish to ask a question. And one moment, please, while we poll for questions. And the first question today is coming from David Larson from BTIG. David, your line is live.

speaker
David Larson
Analyst, BTIG

Hey, congratulations on the good quarter. Can you maybe talk about the uptake of your advanced products, in particular like Clarity and J-Sign at the VIVE conference? There was a lot of talk about the use of AI to basically like submit appeals letters to health plans to basically convert written data into structured data to assist with the adjudication of claims. Any color on the uptake there and processes there would be helpful. Thank you.

speaker
Johnny Hecker
Chief Revenue Officer and Executive Vice President of Operations

Yeah. Hi, David. This is Johnny. Very good question. Thank you for that. Yeah, so we're excited about where we are with Clarity today. The product is in full production, and maybe to give a little bit of insight of what the product does, it applies artificial intelligence and underlying LLM models to extract or to understand basically unstructured documents primarily for us obviously coming from the fax world, but is also capable of ingesting documents from other channels, and then extract, based on the prompts that were programmed, individual data points and put those into a structured data format and then import those in, for example, an EHR system or any kind of system. through a variety of file formats. We can customize those for our customers. So there's a lot of demand for that. There's a lot of POCs. We have a few systems actually in production already. So we're able to win customers to sign contracts. We're in deployment. We're in production. There's a lot of ideas of what can be done with a technology like that, which makes it a little bit more difficult on the deployment side, which is why we need a lot of, you know, proof of concepts to really fine-tune this for individual customers. But we're also very much focusing on, you know, developing replicable solutions. We've mentioned this in the past. We have two models that are out there right now, one for prior authorization purposes, so understanding a prior authorization request, extracting data points there, and accelerating the processing of those. And secondly, basically categorizing and classifying clinical documents and then extracting primarily patient demographics, but also additional data points regarding insurance and those kind of things. And then creating a CCDA document and then, you know, forwarding that document in a structured format and basically, providing two things, the unstructured documents, so it can still be read by the human eye, plus a structured data file with these demographics. So that accelerates the process of filing these documents within, for example, EHR systems. What we're currently not doing is really extracting things like a diagnosis or, you know, more complicated text. We're really very much focused right now on the structured data fields.

speaker
David Larson
Analyst, BTIG

That's great. Thank you. And then just at a high level, corporate revenue growth, I think it was up 7% year over year. That's a pretty substantial acceleration from I think you were at like 2.7 earlier in the year. I mean, what are your expectations for corporate revenue growth going forward on a quarterly basis and just any general color on the demand environment? Have we turned the corner? Thanks very much.

speaker
Scott Tariki
Chief Executive Officer

So, I think in terms of the numbers, as Johnny pointed out, Dave, the 7.1, while it is a correct mathematical calculation, we did have a variety of account cleanups in Q4 of 2023. So we believe that's not the best comparison. And I think as Johnny noted in his prepared remarks, that more normalized year-over-year growth is about 5.5%. Still the best of the four quarters in 2024, and you're correct. We had a low of 2.7%, so just under 3% in one of the preceding quarters. So as we look out, you'll see the midpoint of the guidance is about 6.25% growth in corporate and As Johnny mentioned, there's a slightly fewer business days in 25 versus 24. That matters to us, particularly in corporate. So I think that it will not, as you saw in 24, be necessarily linear or equal in each of the four quarters because there is some volatility in terms of timing of wins and onboarding of customers. But I think if you look at the exit rate of 5.5%, And you look at the annual target of six and a quarter, there's obviously not a lot of variation between the two. So you should expect, I think, from an analytical standpoint, a reasonably smooth progression from where we exited Q4 to getting to that number for the full fiscal year. And our expectation is we'd be at a somewhat higher run rate going into 26. And then you might want to talk about some of the demands that we're seeing.

speaker
Johnny Hecker
Chief Revenue Officer and Executive Vice President of Operations

Yeah. I mentioned it on the call, right? I think I called it cautiously optimistic. We're seeing more than just green shoots. We're actually able to close deals. We see a little bit of acceleration in the decision making. We're collecting the fruits. And there's two factors to this. On the one hand, I think the market has normalized a little bit. Like I mentioned it on the call, there was There was a lot of tailwind during the pandemic. There was a lot of fast decision-making. People just needed to get stuff done. So we profited from that. But then post-pandemic, we had the exact opposite. So it was more of a headwind. And I think that market condition has finally normalized. That is one of the things that happened. And secondly, we did align our go-to-market on the sales side as well as on the marketing side. And we started early in 23 to adjust to change market conditions. And we have done a lot of things operationally. We have made some structural changes in our go-to-market and built the foundations that we need to now accelerate our growth. So we feel like we're in a very good position. And to your question, if we have turned the corner, yes, that's what it feels like. I think we're on an upward path. And I mentioned on the call, our ambition is to get to double-digit growth in our corporate channel. Is that going to happen 2025 or 2026? Probably not. But the years thereafter, that's what we're expecting. That's what we're aiming for.

speaker
Scott Tariki
Chief Executive Officer

Usual copy. Obviously, it assumes that the economy doesn't completely implode sometime between now and then. But, you know, I would expect you would have that as a basic assumption.

speaker
Fatima Bulani
Analyst, Citigroup

Thanks very much. Congrats on a good quarter. Thanks, Dave. Appreciate it. Thank you.

speaker
Paul
Operator

Thank you. And once again, it will be star one if you wish to ask a question on today's call. The next question is coming from Fatima Bulani from Citigroup. Fatima, your line is live.

speaker
Fatima Bulani
Analyst, Citigroup

Hey, great. Good afternoon. This is Marcos with Fatima. Thanks for taking our questions. Maybe can you guys give some finer details in terms of how the 25 go-to-market investments will be allocated? So, you know, looking to, I guess, you know, is it towards adding more sales headcount to go after new customer cohorts or even new industries or pursuing new partnerships? And then just on timing, is there a ramp-up period associated with these investments to really put the revenue acceleration in 26? Thanks.

speaker
Johnny Hecker
Chief Revenue Officer and Executive Vice President of Operations

Yeah, thank you, Mark. Very good questions. There's multiple ways that we're investing. On the one hand, yes, it's particularly go-to-market and sales headcount, which we're expanding. That will be ramping throughout the year. And most of that effect, most of the impact will not happen in 2025. We will see some of it, obviously. But most of it is really investment into the future in 26 and beyond. Like I mentioned in the earlier question or the response to the earlier question, we had to build out that foundation and that structure to actually scale up. And that's what we're focusing on right now. obviously still keeping our EBITDA margin in mind and managing that at a pace rate. The other thing that we're doing is we are continuously, you know, monitoring very closely our spend on SOHO, and we have shifted over the last year and a half, and we'll continue to do so, some of those marketing funds to our corporate marketing expense. So we're attending a lot of trade shows, We're doing digital advertising. We're working on a thought leadership program. So there's a lot of marketing programs that we're doing to establish ourselves more and more in the market and generate demand for the corporate channel.

speaker
Scott Tariki
Chief Executive Officer

And I would just add to that, I think in terms of the expense, if you're looking at how the expense spread It's not perfectly ratable over the four quarters, but it does ramp from right now. So we actually are in the mode of hiring as we speak and actually already 45 days into the quarter over the balance of the year. So you should expect that you're going to get some impact in Q1. It's going to be larger in Q2. Your biggest impact will be in Q4 because you have the cumulative effect of the four quarters of the incremental heads. So you know roughly it's a million dollars a quarter but it's going to be much lower than that in q1 it'll be slightly higher than that in q4 in terms of the expense right

speaker
Fatima Bulani
Analyst, Citigroup

Great. Thanks for the detail. And maybe if I could just follow. I know, Johnny, you mentioned you're building out the foundation structure this year already in terms of market spend. So why aren't we seeing a little bit more acceleration or optimism on 25 guide? Is there something that's holding you guys back? It seems like the demand is turning the corner. Your initiatives are gaining traction. So, you know, any sort of caution that's, you know, keeping you guys from being a little bit more, you know, progressive on 25? Thanks.

speaker
Johnny Hecker
Chief Revenue Officer and Executive Vice President of Operations

Yeah, okay. Good question. I think we are seeing acceleration, right? If you compare it to our last year's growth rate, we're now going, you know, above 5%. That is significant change looking at where we're coming from. One of the key reasons why we don't see the speed that you're asking about is the majority of that investment goes off market. So I think our e-commerce engine, our down market and mid-market sales engine, they're operating very efficiently and very well. And they're adding a lot of customers, so a number of accounts to our corporate base. But the revenue impact is, you know, by no means decides if you add like five or six of these very, very large customers, with the VA probably being on the very top end. So I've talked about the customer continuum in the past, and those upmarket customers have way longer sales cycles. And then once you have closed them, they also have longer ramp cycles. So if you think about sales cycles of six six to nine, maybe sometimes 12 months, it takes a while to bring on those customers. And then they ramp over another period of six to 12 months. So sometimes it's a two year effect until you see the full impact of a customer like that onboarding. In the case of the VA, it's even longer. It took us two to three years to close the deal. And now we're in the process of rolling that out, which is another three, maybe five year process.

speaker
Scott Tariki
Chief Executive Officer

For full penetration.

speaker
Fatima Bulani
Analyst, Citigroup

Great, thank you guys very much.

speaker
Scott Tariki
Chief Executive Officer

Thank you.

speaker
Paul
Operator

Thank you, and there were no other questions.

speaker
Matthew Sanchafer
Analyst, Mesero

Paul, we have some questions. Go ahead.

speaker
Paul
Operator

Apologies. Paul, go ahead. Yeah, I'm sorry.

speaker
Scott Tariki
Chief Executive Officer

There were no other questions, but we did get one more come in from... Okay, we do have some questions by email, so let me take those while you queue the additional live questions. There's a few questions that came in by email. One is talking about the drivers of the range of growth for corporate, which would be four and a half to eight and a half percent, six and a quarter roughly is the midpoint in terms of our guidance. That will be driven predominantly through new customer additions as opposed to material changes in the ARPA. As you've noticed, the ARPA tends to be in a fairly tight range of maybe $20 plus or minus 310. And we don't expect that that's probably going to shift materially this year. So the driver is going to come from new customer ads more than a material move in the ARPA. The second question, I think, is an interesting one, but I don't think it is the way we look at the business. And the question has to do with the SOHO churn rate, which obviously we report, and then there's a corporate churn rate. And the corporate churn rate, as we've discussed before, if you look at the actual cancer rate that's measured on accounts and it's everything from the small SMBs to the very largest customers we have, we actually think that's not that important a metric given the diversity of base that exists within corporate, as opposed to SOHO, which is very homogeneous. The question, though, is at what point do we expect the two cancer rates to converge? And I'm not sure we ever expect them to converge, because what we do in SOHO now with the discounted first month has an elevation of the cancer rate, and you've seen it be very stable in a tight range of about 10 basis points over the last four quarters since we introduced the new discounted first month. so if we were to stop that program yes we'd expect the cancer rate to come down but as long as we maintain that program and we're thinking about you know 230 250 000 gross ads in a year most of which will come under that program that will keep the churn on a more elevated basis relative to the corporate which has the benefit of yes some higher churn at the lower end but offset by almost negligible negligible turn at the larger account or strategic account level so i'm not sure certainly we don't expect them to converge this year we haven't done enough work to look at whether there might be a convergence point two to three years out and then the final question coming from email is As we look out beyond 25, there's a presumption we'll continue to build cash. We would agree with that in terms of the dynamics of the business and the free cash flow. What are the intended uses for it? As I noted in my prepared remarks, to get to our number, between now and October of 26, there's probably $30 million to $40 million of debt repayment. that we would need in order to go under that three times total debt to EBITDA. Obviously, we expect to have much more cash beyond that 30 to 40 million. Some of that will be jurisdictionally trapped. So not all of it is readily available for what we call U.S. activities. But I would say that cash beyond what we need for the debt service would be allocated primarily going forward to stock repurchases. You'll notice our board today did extend the stock repurchase program, which expired. It was a three-year program that was put in place shortly after the spin. This is the third anniversary. We bought about one third of the stock under that original authorization. The board has extended that out another three years. We're keeping the amount that's remaining, which is about $68 million. So certainly based on the stock valuation, that would be an opportunity. And then I think as we start to march farther out, and we've obviously done, I think, an excellent job of rationalizing our debt structure to date, we start to bring M&A into play. And so we'll start to look at not only the returns that we think we get in buying in our stock at whatever the spot price is, but also what are opportunities in terms to add to our business. And that can occur in many different flavors. There's obviously some that are more fact-centric. There's some that are more in the operable space. There's some that bridge across both. But those are things that increasingly, while I wouldn't say we're completely done with the debt piece, Given the progress we've made, we can start to turn our attention, at least in part, to allocating some of our future cash flow and, for that matter, potential borrowings to Eminem. Okay, back to the live questions.

speaker
Paul
Operator

Okay, we did have a question come in from Matthew Sanchafer from Mesero. Matthew, your line is live.

speaker
Matthew Sanchafer
Analyst, Mesero

Hi, everyone. How much of the... Corporate growth in 2025 is derived from the VA rollout specifically, and do you expect any of the disruption currently going on in the federal bureaucracy and in HHS in particular, as well as potentially the VA, to have any effect on the VA business or the larger healthcare space for you?

speaker
Scott Tariki
Chief Executive Officer

Yeah, short answer to that, I think, is Johnny mentioned that we did a little over $2.5 million of revenues last year. We're obviously on a run rate exiting 24 at a higher level than the booked amount. We're assuming about $5 million contributions from the VA this year. And we don't anticipate that based on what's already been done to date, the rollout, that the VA contract would be impacted. Obviously, you've got to have the usual caveats. Every day there's new executive orders. There's new people in charge of various departments. There's threats that various departments may not exist. You all know that. But from what we see and in our conversations, both with what would now be Accenture, who is the acquirer of Cognosante, who was our partner, as well as people within the VA, we see that the rollout will continue unimpeded.

speaker
Matthew Sanchafer
Analyst, Mesero

Do you see any potential impact across the healthcare space overall? No. Okay. Thank you.

speaker
Paul
Operator

Thank you. And there were no other questions from the lines. I'll now hand the call back to Scott Drakey for closing remarks.

speaker
Scott Tariki
Chief Executive Officer

Great. Thank you, Paul. We appreciate you all joining us today for a review of 2024 and our first look into 2025. As I mentioned in my opening remarks, certainly as we have our quarterly calls, For queues one, two, and three, we'll provide you, obviously, not only a status update on the financial results, but also as our thinking evolves and ultimately solidifies in terms of the actual amount and size and timing of the refinancing of the 26 notes. As I mentioned in my remarks, at this point it looks like we will go a bank debt route, which will get a line in place such that we'll have the proceeds necessary that upon maturity we can draw upon that line to repay whatever's left of the 6% notes. So look forward to as we have our next call in May to discuss Q1 results. We'll give you whatever update is available on that. Between now and then we're at a variety of conferences. There will be press releases out. There are a combination of equity conferences as well as leverage or debt conferences. And, of course, if you have any questions between now and the next earnings call, feel free to email us. Thank you.

speaker
Paul
Operator

Thank you. This does conclude today's conference. You may disconnect your lines at this time and have a wonderful day. Thank you for your participation.

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