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spk35: Hello and welcome to the VitaCoco Company's First Quarter 2024 Earnings Conference Call. My name is Stephen. I'll be coordinating your call today. Following prepared remarks, we will open the call to your questions with instructions to be given at that time. I'd now like to hand the call over to John Mills with ICR.
spk32: Thank you and welcome to the VitaCoco Company First Quarter 2024
spk24: Earnings Results Conference Call. Today's call is being recorded. With us are Mr. Mike Kerman, Executive Chairman, Martin Roper, Chief Executive Officer, and Corey Baker, Chief Financial Officer. By now everyone should have access to the company's first quarter earnings release issued earlier today. This information is available in the investor relations section of the VitaCoco Company's website at .thevitacococompany.com. Also on the website, there's an accompanying presentation of our commercial and financial performance results. Certain comments made on the call include forward-looking statements, which are subject to the same part of provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs concerning future events and are subject to several risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements. Please refer to today's press release and other filings with the SEC for a more detailed discussion of the risk factors that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. Also, during the call, we'll be using non-GAP financial measures as we describe the business performance. The SEC filings, as well as the earnings press release and supplementary earnings presentation, provide reconciliations of non-GAP financial measures to the most directly comparable GAP measures and are available on our website as well. And with that, it is my pleasure to now turn the call over to Mike Herbin, our co-founder and executive chairman.
spk18: Thanks, John, and good morning, everyone. Thank you for joining us today to discuss our first quarter 2024 financial results and our commercial plans and improved performance expectations for 2024. I want to start by thanking all of our colleagues across the globe for our continued incredible performance and for their commitment to the Vita Cahoo Company and to our mission of creating ethical, sustainable, -for-you beverages that uplift our communities and do right by our planet. Our first quarter results reflect that our strategies are working and that our customer relationships are as strong as ever. Our priorities of driving growth in the coconut water category and initiatives to grow our share of the category are visible in the healthy retail scans in our major markets. In the first quarter, according to Serkana, the Vita Cahoo brand grew 9% in the US, and in the UK, the Vita Cahoo brand grew 16%. In addition to strong branded retail growth, we're experiencing strong growth in private label coconut water volume, which validates our strategy in private label and allows us to play in the value space as well as our dominant position in premium coconut water. Our first quarter net sales were in line with our expectations with the gap of branded shipments to scans due to the timing of promotions and cycling of opportunistic promotional activity in 2023, which Martin will comment more fully. Our priorities for 2024 remain the same as those we communicated in our year-end results. We aim for our coconut water business to grow volume in line with the category growth of mid to high single digits with the continuing transition out of a key private label oil relationship providing a headwind, offsetting expected strong coconut water growth. Our commercial initiatives around Vita Cocoa multi-packs, Vita Cocoa Farmers Organic, and Vita Cocoa Juice continue to perform very well as seen in US Serkana scans that we highlighted in our investor deck, which was posted to our investor relations website today. We have also invested in growing our core business in Away From Home, which is an under-penetrated channel for us. We've recently assembled a larger, more experienced food service team, which we hope will allow us to deliver greater penetration in this channel. I'm excited about the progress we're making in new areas to grow our business over the long term. We recently launched Power Lift in the New York City area and are happy to see it in our local bodegas and to be able to sample and promote it in our home market. This is back to my roots of hustling the streets and I'm reminded of not only how hard it is, but how fun it is and how successful we have been historically with this approach. Our New York team is certainly having fun building this brand the old-fashioned way. We also very recently launched Vita Cocoa Treats, a delicious and refreshing beverage that is a further exploration of where our brand can go. The launch is initially exclusive to Target and although it is too early to tell what velocity will be, we're very excited with the early scan results. While these two initiatives are not expected to be material to our 2024 results, the results to date give us confidence that our innovation approach should help us meet our long-term growth algorithm for branded net sales mid-teens percentages, building on the long-term health of the coconut water category. Our international business remains healthy with strong performance in Europe led by the UK, offset by weaker shipments in Asia as in-market inventory levels were drawn down. We intend to increase our investment in Europe, particularly Germany and Benelux regions, to gain share of the category there and to help expand the category growth which is still in its early stages of development. On top of the strong business performance, we just released our third impact report which we believe does a terrific job of laying out where we are and what we are focused on from a sustainability and social impact perspective. I'm really happy that we are maintaining our momentum and that with the creation of the Vita Cocoa Community Foundation announced last week, we'll be able to solicit support from our customers and suppliers to potentially further our efforts in these areas. Twenty years after launching Vita Cocoa, coconut water remains one of the fastest growing beverage categories both in the US and the UK and Vita Cocoa is the number one brand. We are well positioned to lead and grow the category in these markets and to grow our share further through a combination of branded and private label growth. In addition to the opportunities that we see in less developed markets that have populations that match our consumer profile, I believe that we are in a stronger position than we've ever been to accelerate our growth and now I'll turn the call over to our Chief Executive Officer, Martin Roper.
spk21: Thanks Mike and good morning everyone. We are very pleased with our strong start to 2024. We achieved net sales growth 2% in the first quarter of 2024 driven by both Vita Cocoa Coconut Water and private label Coconut Water growth. This growth was achieved on top of the first quarter Vita Cocoa Coconut Water sales growth of 17% reported in 2023 which benefited from some opportunistic brand promotional events. Importantly, the net sales results were in line with our expectations when we laid out our full year guidance. Our first quarter gross margins were exceptional benefiting from lower transportation costs and branded pricing effects where promotional cadence was reduced relative to prior years. Gross margins also benefited from the decline in the importance of the private label oil business which traditionally operated on significantly lower margins. As expected, our net sales performance was hampered slightly as increased transit times for ocean lanes going around Africa delayed product arrivals and servicing persistent strong private label Coconut Water demand ahead of retailer forecasts has been challenging. Both these effects have resulted in lower than optimum inventory levels and less than perfect service levels. We are working to rebuild our inventory in market to more normal levels but given the length of our supply chain this will not occur until later this year. The strong private label Coconut Water demand that we are seeing is we believe partially driven by slightly larger price gaps to branded than at this time last year and by consumers shifting to channels with a higher penetration of private label Coconut Water availability. From a cost side our finished goods are in line with expectations but we have seen elevated ocean freight rates ahead of 2023 levels mainly due to the diversion of shipping away from the Gulf. These costs started in ocean shipments early this year but appear to have already peaked and now be in slow decline. The rates we are seeing today remain within the underlying assumptions provided in our guidance. Our current approach to ocean freight is to negotiate spot rates monthly on most routes with limited commitments to longer term contracts where we need to guarantee capacity on certain lanes. We are prepared to enter into longer term ocean freight agreements if we see competitive offers. We have entered into new supply contracts and extensions of existing contracts to support our growing capacity needs and our plans for 2025 and are in discussions on potential additional supply as we remain positive about the long-term growth that is in front of us. With that I will turn the call over to Corey Baker the Chief Financial
spk11: Officer. Thanks Martin and good morning everyone. I will now provide you with some additional details on the first quarter of 2024 financial results. I will then discuss the drivers of our improved outlook for the 2024 full fiscal year. For the first quarter of 2024 net sales increased $2 million or 2% year over year to $112 million. Driven by VitaCoco Coconut Water growth of 1% and net sales and private label growth of 6%.
spk10: On a segment
spk11: basis within the Americas VitaCoco Coconut Water increased net sales by 1% to $70 million while private label decreased 3% to $24 million as we have started to see the impacts of the transition of private label oil. VitaCoco Coconut Water saw a negative 3% volume decline offset by 4% net price mix benefit while private label increased 4% in volume which was offset by price mix changes driving year to date net sales decline of 3%. Our Americas VitaCoco Coconut Water scan trends remain very healthy and we believe our shipments in the quarter reflect the absence of some promotional activity and untracked channels relative to 2023 same time period, a decrease in DSD inventory levels during the quarter and timing of shipments to key retailers. For the first quarter of 2024 our international segment net sales were up 20% with VitaCoco Coconut Water growth of 1% where strong growth in Europe was partially offset by volume softness in Asia. Private label revenue grew 93% which continues to benefit from new business gains at large European retailers. On a quarterly basis consolidated gross profit was $47 million up $14 million versus the prior year period. On a percentage basis gross margins were a very strong 42% on the quarter. An improvement of approximately 1200 basis points over the 31% reported in Q1 2023. These increases resulted from branded pricing, mixed effects within private label products and decreased global transportation costs. Moving on to operating expenses, first quarter 2024 SG&A costs increased 5% to $28 million primarily reflecting increased people expenses.
spk13: Net income
spk11: attributable to shareholders for the first quarter 2024 was $14 million or 24 cents per diluted share compared to $7 million or 12 cents per diluted share for the prior year. Net income for the quarter benefited from increased gross profit partially offset by increased SG&A costs, a lower year on year impact from unrealized FX derivatives and higher year on year tax expense. Our effective tax rate for the first quarter 2024 was 21% which was flat to the prior year. First quarter 2024 adjusted EBITDA, our non-GAAP measure which is defined and reconciled in our press release was $21 million or 19% of net sales up from $9 million or .2% of net sales in 2023. The increase was primarily due to the gross profit improvements previously discussed. Turning to our balance sheet and cash flow, as of March 31, 2024, we had total cash on hand of $123 million and no debt under our revolving credit facility
spk38: compared
spk11: to $133 million of cash and no debt as of December 31, 2023. The decrease in the cash position was due to the net increase of working capital of $20 million and the purchase of treasury shares of $10 million, partially offset by strong net income. Working capital was driven by an $8 million increase in accounts receivable as well as a $4 million decrease in accounts payable and accrued expenses. Both are due to the seasonality of customer and vendor payments. Inventory increased by $6 million as the inventory delays Mark discussed earlier have resulted in higher inventory in transit to our markets. Based on our -to-day performance and our confidence in the health of the category and our VitaCoco brand, we are raising our full-year guidance. We now expect net sales between $500 and $510 million with expected gross margins for the full year of 37% to 39%, delivering adjusted EBITDA of $76 to $82 million. The guidance reflects our current best assumptions of the marketplace and our global supply chain costs. While we are confident in the underlying strength of our business,
spk13: we
spk11: are providing a wider range on EBITDA to reflect some uncertainty on the transportation cost side. We will actively manage our promotional activity to balance our product supply and our pricing, which will allow us to deliver the gross margin guidance while absorbing higher ocean freight costs, which will begin impacting our P&L in Q2. We expect disciplined SG&A spending throughout 2024 with full-year SG&A flat to slightly increasing year on year. We may adjust our SG&A spending if we see improvements in ocean freight quicker than expected or if we see productive investment opportunities to strengthen the business for the long term. We anticipate our cash balance will remain healthy through the year, allowing us to fund any potential M&A opportunities that emerge, support further share buyback activity, and continue to invest in our business for long term growth. And with that, I'd like to turn the call back to Martin for his closing remarks.
spk21: Thank you, Corey. To close, I'd like to reiterate our confidence in the long term potential of the VitaCoco company, our ability to build a better beverage platform, and the strength of our VitaCoco brand. We are confident in our ability to navigate the current environment and excited about our key initiatives to drive growth. We have strong brands and a solid balance sheet, and we are well positioned to compete domestically and internationally. Thank you for joining us today, and thank you for your interest in the VitaCoco company. That concludes our first quarter prepared remarks, and we will now take your questions.
spk35: Thank you. At this time, we will conduct the question and answer session. To ask a question, you will need to press star 1-1 on your telephone and wait for your name to be announced. To withdraw your question, please press star 1-1 again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Bonnie Herzog of Goldman Sachs. Your line is now open.
spk41: All right, thank you. Good morning, everyone. Hi, Bonnie. Hi, I had a question on your guidance. You just highlighted some timing impacts in the quarter on your VitaCoco, you know, coconut water. So I guess I wanted to first understand if all of these impacts should unwind in Q2. And then for your full year guidance, you know, what does that imply for VitaCoco water? I think, you know, you mentioned you're growing in line with the category or hopefully above. So does your guidance imply high single digit growth for your branded coconut water for the year?
spk21: Yeah, hi, Bonnie. Great question. Yes, I think we expect the category to grow high single digits, and we would certainly hope that the brand would match category growth, you know, very closely. First quarter, there are difficult comparisons to last year on branded shipments and sales, and those largely relate to some promotional activity last year that was opportunistic. We had inventory, retailers had space, and we took it, and that did not reoccur this year. And then a little bit just related to timing of shipments to where we're in a retailer direct shipment environment to there. And then also a little bit to we believe DSP inventory in the US probably was flat down during the quarter where typically would build. So a couple of different difficult comparisons, and that sort of explains in our view the shipment growth number on branded versus the scan growth, which remains very healthy.
spk41: Right, so I guess just to clarify, so that sounds good. So then are you already starting to see that improve? You know, now we're in, I guess, a month into Q2, so you're feeling good about the full year and kind of starting to see shipments more or less match what you're seeing in the scanner data moving forward.
spk21: Yeah, what I would say is in how we describe the update of our guidance is based on our -to-date knowledge.
spk41: Okay, all right. And then just maybe a second question from me on gross margins. You know, obviously very strong in Q1, and of course, you know, you mentioned Q2 is expected to be dragged by some other recent increases in ocean freight, etc. So curious if you could maybe just provide a little bit more color in terms of the magnitude of the headwind. I mean, I'm just trying to think about Q2 in the context of maybe even last year. Should we assume gross margins, you know, in the second quarter? You know, will they be below last year's gross margin, or is it just kind of a step back from the really high margins you saw in Q1? Thanks.
spk11: Yeah, Bonnie, it's, again, it's hard to call quarter to quarter. We updated the full year guidance on what we expect. Q1 was abnormally high with the combination of low ocean freight, no impact yet, higher branded pricing. So we will see that start to step back in the quarter with the highest ocean freight in the quarter. But the kind of detailed quarter to quarter is harder to call. Okay. And then we land in that range for the full year, 37 to 39.
spk40: All right. Thank you. I'll pass it on.
spk35: All right. Thank you. One moment for our next question. The next question comes from the line of Christian Junquera of Bank of America. Please go ahead.
spk19: Good morning, everyone. You have Christian on for Brian. Thanks for taking our question. U.S. retail sales for the, hey, retail sales for the coconut water category are up 9%, which is, very strong. Any details on like, what are you guys doing to support this type of growth, increase advertisements, is it benefiting from all the work you've put into the category already, like introducing multi-packs or you guys sourcing share from other hydration options, just any color you could provide would be helpful. Thank you.
spk18: Yeah, I think we've spoken about before, we source from multiple categories, right? And that continues as we source from juice, we source from sport drinks and we source from enhanced waters pretty equally. That continues. We see that continuing and demand is there. We've talked about the fact that coconut water is really mainstreaming and becoming a mainstream category and we think that that is playing out and that's what we're seeing happening as the category continues to grow and coconut water continues to be the fastest growing category in the beverage aisle right now. Yeah,
spk21: I would also add, I think we're seeing a healthy category in most of the major markets that we play in. So the UK is growing, we see growth happening from a smaller base in other countries in Europe. So there's certainly, from our perspective, something going on globally in coconut water in mature economies. So that's going on. Obviously, our goal is to gain share and to accelerate that growth and that's how we invest that money. We're very focused on driving new trial education of consumers and new occasions to sort of both increase household penetration and also increase buy rate. And I think all of those efforts sort of show up in our household data as the results that we want to showing up there, right? Increased households, increased consumption rates. So we're just going to keep driving that and hopefully
spk31: that maintains this great momentum.
spk30: Very helpful. Thanks, guys.
spk33: Thank you. One moment
spk35: for our next question. Our next question comes from the line of Jim Solera of Stevens. Please go ahead.
spk22: Hi, guys. Thanks for taking on the question. I wanted to first ask about some of the flex marketing because I think if I think about the biggest driver of incremental sales, it probably has to come from increased communication of use occasions. And it sounds like the extended shipping times in the lower inventory levels, maybe limits, which you guys can do on the incremental ad spend. Should we think about getting inventories refilled first before you turn up the volume a little bit more on advertising?
spk18: Yeah, demand is there. And right now it's about building inventory and being able to support the demand.
spk21: Yeah, Jim, as we think about the full year, like we're going to modulate both our pricing promotional cadence, certainly maybe a little bit of marketing spend on channels which directly generate demand, like maybe the e-commerce channels and stuff like that, based on what inventory we have available, either promoting items that we have in stock or pulling back a little bit. But that is certainly something we're monitoring. And our expectation is that supply constraints will ease towards the middle end of the year. But this is something we're watching closely.
spk22: Okay, great. And then if I could ask a question on private label, you guys mentioned you've seen some consumer shift into retail formats that have more private label coconut water. Do you have a sense if those are existing coconut water consumers that are just buying private label in a format with more private label? Or are they shopping in a value concept, but they're actually new to the private label category as a whole? And that, you know, when economic conditions normalize, that might be an opportunity to get a trade up from private label into branded?
spk21: I think our belief is that those sorts of channels where you're typically buying a multi-pack tend to lend themselves to consumers who are already familiar with the category. Because it's a multi-pack purchase, we certainly believe that you can trade consumers up from private label to branded. And we look at that as an opportunity and we monitor the price gaps carefully. Long term, we just think it's indicative of the health of the category. Private label in our shipments is sort of helped by both our inventory position relative to other suppliers and the addition of new accounts, particularly on the international side, that generating very strong growth. We certainly recognize that private label volume growth is ahead of branded growth, partially because it's operating at slightly lower price points than this time last year. But it's very healthy. And we just view it as part of a very healthy category and are very happy we're playing in both sides of it.
spk07: Yeah, I was just gonna add,
spk11: see, consumers are coming into the category. So the category is increasing households and the brand is increasing households. They're coming through multiple channels, but it's the underlying health of the category that's supporting the growth of both branded and private label.
spk09: Appreciate the other guys. I'll hop back into the queue.
spk35: All right, thank you. One moment for our next question. Next question comes from the line of Trevor Saar of William Blair. Please go ahead.
spk32: Hey,
spk25: thanks. Trevor on here for John Anderson. My question was just on the multi-pack rollout. Wanted to hear maybe some context from you guys of performance so far, whether that's been meeting expectations. We're seeing some good trends in the Surcona measure channel data, but wanted to kind of hear from you guys how the multi-pack rollout has been and any distribution gains to come this year and next, regarding to that.
spk21: Yeah, I think we're very happy with the progress of the multi-packs and the impact both on our business and our share, given that we're one of the few brands that offers multi-packs in food and mass. And we've seen also very good wins, that those wins, you know, the size of those wins is sort of laid out in the investor deck. I think it's fair to say that we hope for more distribution this year. Some of the retail sets are a little delayed, a little unclear when that's going to get delivered, but we're optimistic that the velocities of those items and the profitability of those items for retailers, you know, justify closing, you know, the ATV gaps that we have on those items relative to our singles. So we're going to keep hammering away at that. We've obviously presented that. We do expect some wins as the resets happen. It's just early
spk31: to know exactly when those are going to get completed.
spk33: Okay, great.
spk31: Thanks.
spk35: Thank you. One moment for our next question. Our next question comes from the line of Eric Sorota of Morgan Stanley. Please go ahead.
spk17: Hey, thanks guys. Hey, one circle back on multi-packs.
spk16: A quick question here. The absolute contribution in the quarter per year slides was a little bit less than the run rate last year. Wondering were multi-packs in particular or as part of the broader picture impacted by some of the promotional timing and inventory issues that you spoke about? And then on the private label side, you know, you've spoken in the past about private label as being a door opener for your branded business. We're probably coming on a year now of pretty robust private label growth. And just wondering what you're seeing in terms of if private label is in fact helping unlock some branded customers. Thanks.
spk21: Yeah, on the sort of multi-pack question, I think we're happy with the trends and the contribution that multi-packs are having to our business. We certainly have some sort of supply challenges on a couple of the multi-packs that is probably limiting, you know, distribution. We alluded to, I think, on the call that we moved the major distributor incentive out of Q1 to later in the year. And so that, you know, would, you know, reduce the retail execution and promotional activity that might, you know, help the scan numbers. So, you know, I think we look at the scan numbers and we're not worried in any shape or form. It's a function of all of these things and it's reflective of a very healthy category and we think a very healthy brand. And as Tari mentioned, all the household numbers that we have show good -on-year trends. As it relates to private label, when we talk about our private label business is very healthy. We've gained, the accounts we've gained that have opened doors for us are mostly in the European markets and we are, you know, basically making good progress with our brand in those markets too. And so, you know, I think in our remarks we talked about Germany being an exciting opportunity beyond just the UK. I think each of these markets is at different stages of coconut water development and so the UK is potentially ahead of where Germany, France and Spain are. But we're, but the private label business for us in mainland Europe is opening some doors and the branded sales trends that we're seeing as we sort of, you know, have an opportunity to participate in those markets are encouraging. So, I think our long-term goal in those markets is to build the number one premium, you know, coconut water in those markets from, you know, frankly almost, you know, nothing and, you know, grow the category to the same penetration as the UK or the US which would mean that Europe could be as large as North America. That's the long-term goal.
spk16: Great. And then just a quick follow-up in terms of that distributor incentive that moved from first quarter to later this year. Should we expect that in the second quarter or the third quarter? And, you know, in terms of any color you could give us in terms of order of magnitude, in terms of the impact on your sales growth and whatever quarter that's going to fall in, realize it's incorporated into your guidance but would help us in terms of quarterly cadence.
spk21: Yeah, so I think it's currently, you know, planned for Q3 but it's subject to move based on supply and inventory demand and product availability and, you know, all those sorts of factors. Really hard to quantify, you know, what the impact might have been and so a little uncomfortable
spk06: doing
spk21: that. It was a program with our largest distributors. It wasn't a national program but it was our largest distributor which covers a significant part of our DSD business. And again, very hard to quantify the exact impact.
spk15: Thanks for the color and I'll pass it on. Thank you. Thank you.
spk35: Thank you. One moment for our next question. The next question comes from the line of Michael Lavery of Piper Sandler. Please go ahead. Thank you. Good morning.
spk05: Hey, good morning.
spk28: I just wanted to follow up on the juice cans that, at least in convenience, the ACB build has been a little bit slower than we might have expected.
spk27: Can you just give a sense
spk28: of what some of the challenges are there and is there a way for it to break through or what should we expect kind of looking ahead a little bit?
spk21: So I think as we said before, building distribution and convenience is a long, slow, hard game. We launched nationally last year and we made really good progress. I think what you then have is some of that distribution doesn't stick for reasons that maybe it wasn't quality distribution or whatever. So you get a little bit of churn. The fact that it's still growing I think is positive to us. I'm certainly impacted a little bit by the distributor incentive that I previously mentioned because we didn't have a big push. But the actual Scandator is very, very healthy. Juice cans up 34% in the quarter. So the velocity is starting to build and that gives us a lot of confidence. And obviously we're going to keep pushing. But it's going to be a long, slow build and that's how we think about
spk28: it. No, that's helpful, Kolar. And just one more back on multipacks. We see the breakdown on slide 9 which is really helpful of just kind of what drove growth. But some of that obviously in this quarter had some promo shifts or different things might have impacted it. Can you just give a sense from my incrementality perspective, the consumer behavior on multipacks, it seems like it's driving more occasions. Is it that simple? How does the consumer interact and you've got the base business obviously holding up. But where do multipacks go from here in terms of the sustainability of the kind of growth that it's been doing?
spk21: Yeah, I think obviously it's a larger purchase and so therefore it sits within the more sort of high volume coconut water consumers. And it's provided them with a better shopping experience plus a value opportunity, right? Because there is a slight discount. When we launched them, the discount was much bigger than it is today. So we've been able to close that and still maintain these velocities. We think it helps us in growing the category and having more coconut water in people's homes because there's less chances of being out. So it's all good. I think we've talked about before that it's probably a two-year plan to close all the distribution gaps with some of the delayed resets. Maybe that's now going to be three years or maybe a little slower than we anticipated but we'll see how that goes this summer. But we feel very good and I'll read on it from supply planning perspective as we need to expand our ability to produce them and so we're working hard on that.
spk18: And the idea is over time there'll be new multi-packs coming into the system also. Different formats, different flavors, these type of things. So that will continue to build. And one other thing on behavior, we believe that is bringing more product into the home which is bringing more users in each home for the many different occasions that we continue to educate consumers on for using coconut water.
spk26: Oh that's helpful. Great, Taylor. Thanks so much.
spk35: Thank you. One moment for our next question. Next question comes from the line of Gregory Porter of Evercore ISI. Your line is now open.
spk14: Hey guys, thank you for the question. I was wondering if you could maybe just provide a bit more color on the private label price gaps kind of versus your branded products and how you've seen that change. It's something you talked a bit about earlier on the call but just was wondering if you could provide more color on the quantum there and how you plan to respond if at all. Thanks.
spk21: Sure. I think what we've said historically is that private label pricing tends to track costs or cogs, right? And so it swings as the costs move and there's a lag on that. And so I think when we look at where we are today, current private labels are branded. Price gaps seem to us to be appropriate and pretty much mirror where they were pre-COVID. And so we think we're back to a more normalized sort of price gap situation. You may remember during COVID, we did not move the branded pricing that much but the private label cogs would have moved quite a bit. And so we think we're back to normal. We're stuck to see that we're still lapping a period last year and the gaps were a little tighter. And so probably end of Q2, Q3 will start to lap where we're normalizing in the year on year comparisons are the same. We think some of the growth of private label is that but some of it is also channel shifting. And then some of it is the fact that we've gained accounts, right? So it's a combination of all things and in total we expect long-term private label and branded
spk31: to grow at pretty similar rates.
spk37: Great. Thank you. Thanks guys.
spk35: Thank you. As a reminder to ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. One moment for our next question. Our next question comes from the line of Eric Dislawyers of Craig Hallam Capital Group. Your line is now open.
spk08: Great. Thank you for taking my questions. First for me on ocean freight, could you comment on your mix of spot versus futures contracts for shipments here and then maybe how you expect that to evolve for the rest of the year? And then just kind of related, I think last call you talked about sort of increasing the supply that's coming from Brazil. Obviously that's kind of a longer term initiative with Brazil obviously being where ocean freight are least expensive for you guys to the US. Could you just provide some commentary on how that process is going? Maybe quantify that impact for us. That'd be great. Thank you.
spk21: Sure. On the ocean freight side, our position as it relates to sort of coverage on contract on ocean freight remains pretty much what it was last time we spoke to you. We have not entered into what we would regard as long term ocean freight contracts, which we would typically think about as 12 months. We continue to operate on what we would call spot, but as we talked about last time does not necessarily reflect what you're seeing on the indexes. We're basically in a situation where month by month we are communicating with carriers to say, hey, we have 200 containers to go from A to B. What's your price? And we're bidding them off against each other. And that is resulting in rates that are below what are reported spots and that we think are competitive. We have entered into shorter term arrangements on certain lanes where we need to guarantee capacity and particularly guarantee that the ships stop at the ports that we need them to. But those are typically two to three months commitments on specific lanes. So at this point in time, we remain very under contracted on a forward going basis. And the reason for that is that when we've asked for sort of long term proposals, to us those proposals look unreasonable as to what we think the overall pricing is likely to be over the next 12 months given the excess capacity that exists in the shipping ocean business and given the consumer demand for those containers. We still believe we're in a over capacity situation and that we are better off operating as we are committing to long term contracts that are being proposed at higher rates than we're currently paying.
spk18: And then as it relates to increasing supply from Brazil or anywhere, our objective currently is to, as we see growth continuing well into the future, is to increase our supply in all of our regions. You might see that we announced a couple of deals in the Philippines over the last several weeks to expand supply there. And we're looking at new supply partnerships in other places also as we continue to expand supply and prepare to keep up with the continued demand.
spk08: Okay, that's helpful. And then this last question from me on sort of innovation and new use occasions. So you mentioned the sort of exclusive new drink at Target. I guess as first on that, I mean is this something that you expect to remain exclusive with Target? Might this expand to other retailers or channels? You know, should we see something similar to this partnership with Target elsewhere? And then just kind of touching on the usage occasion of coconut water, as an alcohol mixer, obviously last year there was the partnership with Diageo and a few, I guess, featured cocktails at some summer events. Can you comment on plans for this year of sort of continuing to educate the consumer on the coconut water use occasion as an alcohol mixer? And maybe any specific comments on the Diageo partnership would be great. Thanks.
spk18: Yeah, so treats, VitaCoco treats, we're really excited about the initial results, but it's early in its initial results. What we're doing there is, you know, looking at a new occasion for consumers, which is, you know, using basically a coconut milk beverage as kind of a, you know, mid-afternoon treat type of thing. Initial results, scans at Target are great, probably better than we might have expected going in, and so we're excited about, you know, looking at it and continuing to expand it over the course of the year and into next year. As it relates to VitaCoco as a cocktail mixer, that's something we've been working on now for going on two years. It's become a significant part of our communications, you know, our consumer communications, and it's working. And we're putting, you know, we spoke about the fact that we're building out a bigger food service team, and part of that is, you know, making sure that as bars and restaurants and clubs start putting cocktails on the menu, which we're seeing happening everywhere, VitaCoco is the choice and is through the right distribution systems to be able to get there and be the primary coconut water that's used for that occasion. So it is an important occasion and a growing occasion, we believe, for consumers.
spk29: Great, I appreciate that, Cohen. Thanks for taking my questions.
spk04: Thanks.
spk35: Thank you. One moment for our next question. Next question comes from the line of Eric Sorota of Morgan Stanley. Your line is now open.
spk16: Hey, just a quick follow-up. In terms of the top line guidance increase, was that attributable just to private label or branded or both? Any color on that would be helpful.
spk11: It's both, Eric. It's just us taking a look at, you know, the underlying health of the business, the -to-date performance, and trying to give you guys the best information we can on where we expect the year to land. Got
spk30: it. Thank you.
spk35: All right, thank you. I am showing no further questions at this time. I would now like to turn it back to Martin Roper for closing remarks.
spk21: Thanks, Stephen. I'd like to thank you all for joining our Q1 earnings call, and we look forward to talking to you when we report our Q2 earnings. Thanks very much. Thanks, guys.
spk35: Thank you for your participation in today's conference. This does conclude the program, and you may now disconnect. Hello, and welcome to the VitaCoco Company's first quarter 2020 24 earnings conference call. My name is Stephen. I'll be coordinating your call today. Following prepared remarks, we will open the call to your questions with instructions to be given at that time. I'd now like to hand the call over to John Mills with ICR.
spk32: Thank you, and welcome to the VitaCoco Company first quarter 2024
spk24: earnings results conference call. Today's call is being recorded. With us are Mr. Mike Kerman, Executive Chairman, Martin Roper, Chief Executive Officer, and Corey Baker, Chief Financial Officer. By now, everyone should have access to the company's first quarter earnings release issued earlier today. This information is available in the investor relations section of the VitaCoco Company's website at investors.the vitacococompany.com. Also on the website, there's an accompanying presentation of our commercial and financial performance results. Certain comments made on the call include forward-looking statements, which are subject to the same public provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs concerning future events and are subject to several risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements. Please refer to today's press release and other filings with the SEC for a more detailed discussion of the risk factors that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. Also during the call, we'll be using non-GAAP financial measures as we describe the business performance. The SEC filings, as well as the earnings press release and supplementary earnings presentation, provide reconciliations of non-GAAP financial measures to the most directly comparable GAAP measures and are available on our website as well. And with that, it is my pleasure to now turn the call over to Mike Herbin, our co-founder and executive chairman.
spk18: Thanks, John, and good morning, everyone. Thank you for joining us today to discuss our first quarter 2024 financial results and our commercial plans and improved performance expectations for 2024. I want to start by thanking all of our colleagues across the globe for our continued incredible performance and for their commitment to the Vita Cuckoo Company and to our mission of creating ethical, sustainable, -for-you beverages that uplift our communities and do right by our planet. Our first quarter results reflect that our strategies are working and that our customer relationships are as strong as ever. Our priorities of driving growth in the coconut water category and initiatives to grow our share of the category are visible in the healthy retail scans in our major markets. In the first quarter, according to Cercana, the Vita Cuckoo brand grew 9% in the U.S. and in the U.K., the Vita Cuckoo brand grew 16%. In addition to strong branded retail growth, we're experiencing strong growth in private label coconut water volume, which validates our strategy and private label and allows us to play in the value space as well as our dominant position in premium coconut water. Our first quarter net sales were in line with our expectations with the gap of branded shipments to scans due to the timing of promotions and cycling of opportunistic promotional activity in 2023, which Martin will comment more fully. Our priorities for 2024 remain the same as those we communicated in our year-end results. We aim for our coconut water business to grow volume in line with the category growth of mid to high single digits with the continuing transition out of a key private label oil relationship providing a headwind, offsetting expected strong coconut water growth. Our commercial initiatives around Vita Cuckoo multipacks, Vita Cuckoo Farmers Organic, and Vita Cuckoo Juice continue to perform very well as seen in U.S. CIRCANA scans that we highlighted in our investor deck, which was posted to our investor relations website today. We have also invested in growing our core business in Away From Home, which is an under-penetrated channel for us. We've recently assembled a larger, more experienced food service team, which we hope will allow us to deliver greater penetration in this channel. I'm excited about the progress we're making in new areas to grow our business over the long term. We recently launched Power Lift in the New York City area and are happy to see it in our local bodegas and to be able to sample and promote it in our home market. This is back to my roots of hustling the streets, and I'm reminded of not only how hard it is, but how fun it is and how successful we have been historically with this approach. Our New York team is certainly having fun building this brand the old-fashioned way. We also very recently launched VitaCoco Treats, a delicious and refreshing beverage that is a further exploration of where our brand can go. The launch is initially exclusive to Target, and although it is too early to tell what velocity will be, we're very excited with the early scan results. While these two initiatives are not expected to be material to our 2024 results, the results to date give us confidence that our innovation approach should help us meet our long growth algorithm for branded net sales mid-teens percentages, building on the long-term health of the coconut water category. Our international business remains healthy, with strong performance in Europe led by the UK, offset by weaker shipments in Asia as in-market inventory levels were drawn down. We intend to increase our investment in Europe, particularly Germany and Benelux regions, to gain share of the category there and to help expand the category growth, which is still in its early stages of development. On top of the strong business performance, we just released our third impact report, which we believe does a terrific job of laying out where we are and what we are focused on from a sustainability and social impact perspective. I'm really happy that we are maintaining our momentum and that with the creation of the VitaCoco Community Foundation announced last week, we'll be able to solicit support from our customers and suppliers to potentially further our efforts in these areas. 20 years after launching VitaCoco, Coconut Water remains one of the fastest growing beverage categories, both in the US and the UK, and VitaCoco is the number one brand. We are well positioned to lead and grow the category in these markets and to grow our share further through a combination of branded and private label growth. In addition to the opportunities that we see in less developed markets that have populations that match our consumer profile. I believe that we are in a stronger position than we've ever been to accelerate our growth. And now I'll turn the call over to our Chief Executive Officer, Martin Roper.
spk21: Thanks Mike and good morning everyone. We are very pleased with our strong start to 2024. We achieved net sales growth 2% in the first quarter of 2024, driven by both VitaCoco Coconut Water and private label Coconut Water growth. This growth was achieved on top of the first quarter of VitaCoco Coconut Water sales growth of 17% reported in 2023, which benefited from some opportunistic brand promotional events. Importantly, the net sales results were in line with our expectations when we laid out our full year guidance. Our first quarter gross margins were exceptional, benefiting from lower transportation costs and branded pricing effects where promotional cadence was reduced relative to prior years. Gross margins also benefited from the decline in the importance of the private label oil business, which traditionally operated on significantly lower margins. As expected, our net sales performance was hampered slightly as increased transit times for ocean lanes going around Africa, delayed product arrivals and servicing persistent private label Coconut Water demand ahead of retailer forecasts has been challenging. Both these effects have resulted in lower than optimum inventory levels and less than perfect service levels. We are working to rebuild our inventory in market to more normal levels, but given the length of our supply chain, this will not occur until later this year. The strong private label Coconut Water demand that we are seeing is, we believe, partially driven by slightly larger price gaps to branded than at this time last year, and by consumers shifting to channels with a higher penetration of private label Coconut Water availability. From a cost side, our finished goods are in line with expectations, but we have seen elevated ocean freight rates ahead of 2023 levels, mainly due to the diversion of shipping away from the Gulf. These costs started in ocean shipments early this year, but appear to have already peaked and now be in slow decline. The rates we are seeing today remain within the underlying assumptions provided in our guidance. Our current approach to ocean freight is to negotiate spot rates monthly on most routes, with limited commitments to longer term contracts, where we need to guarantee capacity on certain lanes. We are prepared to enter into longer term ocean freight agreements if we see competitive offers. We have entered into new supply contracts and extensions of existing contracts to support our growing capacity needs and our plans for 2025, and are in discussions on potential additional supply as we remain positive about the long-term growth that is in front of us. With that, I will turn the call over to Corey Baker, the Chief Financial Officer.
spk11: Thanks, Martin, and good morning, everyone. I will now provide you some additional details on the first quarter of 2024 financial results. I will then discuss the drivers of our improved outlook for the 2024 full fiscal year. For the first quarter of 2024, net sales increased $2 million, or 2% year over year, to $112 million, driven by VitaCoco coconut water growth of 1% and net sales and private label growth of 6%.
spk10: On a segment
spk11: basis within the Americas, VitaCoco coconut water increased net sales by 1% to $70 million, while private label decreased 3% to $24 million, as we have started to see the impacts of the transition of private label oil. VitaCoco coconut water saw a negative 3% volume decline, offset by 4% net price mix benefit, while private label increased 4% in volume, which was partially offset by price mix changes, driving -to-date net sales decline of 3%. Our Americas VitaCoco coconut water scan trends remain very healthy, and we believe our shipments in the quarter reflect the absence of some promotional activity and untracked channels relative to 2023 same time period, a decrease in DSD inventory levels during the quarter, and timing of shipments to key retailers. For the quarter 2024, our international segment net sales were up 20%, with VitaCoco coconut water growth of 1%, where strong growth in Europe was partially offset by volume softness in Asia. Private label revenue grew 93%, which continues to benefit from new business gains at large European retailers. On a quarterly basis, consolidated gross profit was $47 million, up $14 million versus the prior period. On a percentage basis, gross margins were a very strong 42% on the quarter, an improvement of approximately 1,200 basis points over the 31% reported in Q1 2023. These increases resulted from branded pricing, mixed effects within private label products, and decreased global transportation costs. Moving on to operating expenses, first quarter 2024 SG&A cost increased 5% to $28 million, primarily reflecting increased people expenses. Net
spk13: income
spk11: attributable to shareholders for the first quarter 2024 was $14 million, or 24 cents per diluted share, compared to $7 million, or 12 cents per diluted share for the prior year. Net income for the quarter benefited from increased gross profit, partially offset by increased SG&A a lower year on year impact from unrealized FX derivatives, and higher year on year tax expense. Our effective tax rate for the first quarter 2024 was 21%, which was flat to the prior year. First quarter 2024 adjusted EBITDA, our non-GAAP measure, which is defined and reconciled in our press release, was $21 million, or 19% of net sales, up from $9 million, or .2% of net sales in 2023. The increase was primarily due to the gross profit improvements previously discussed. Turning to our balance sheet and cash flow, as of March 31, 2024, we had total cash on hand of $123 million and no debt under our revolving credit facility, compared to $133 million of cash and no debt as of December 31, 2023. The decrease in the cash position was due to the purchase of treasury shares of $10 million, partially offset by strong net income. Working capital was driven by an $8 million increase in accounts receivable, as well as a $4 million decrease in accounts payable and accrued expenses. Both are due to the seasonality of customer and vendor payments. Inventory increased by $6 million as the inventory delays Mark discussed earlier have resulted in higher inventory in transit to our markets. Based on our -to-date performance and our confidence in the health of the category and our VitaCoco brand, we are raising our full-year guidance. We now expect net sales between $500 and $510 million, with expected gross margins for the full year of 37% to 39%, delivering adjusted EBITDA of $76 to $82 million. The guidance reflects our current best assumptions of the marketplace and our global supply chain costs. While we are confident in the underlying strength of our business, we are providing a wider range on EBITDA to reflect some uncertainty on the transportation cost side. We will actively manage our promotional activity to balance our product supply and our pricing, which will allow us to deliver the gross margin guidance while absorbing higher ocean freight costs, which will begin impacting our P&L and Q2. We expect disciplined SG&A spending throughout 2024, with full-year SG&A flat to slightly increasing year on year. We may adjust our SG&A spending if we see improvements in ocean freight quicker than expected or if we see productive investment opportunities to strengthen the business for the long term. We anticipate our cash balance will remain healthy through the year, allowing us to fund any potential M&A opportunities that emerge, support further share buyback activity, and continue to invest in our business for long term growth. And with that, I'd like to turn the call back to Martin for his closing remarks.
spk21: Thank you, Corey. To close, I'd like to reiterate our confidence in the long term potential of the VitaCoco company, our ability to build a better beverage platform, and the strength of our VitaCoco brand. We are confident in our ability to navigate the current environment and excited about our key initiatives to drive growth. We have strong brands and a solid balance sheet, and we are positioned to compete domestically and internationally. Thank you for joining us today and thank you for your interest in the VitaCoco company. That concludes our first quarter prepared remarks, and we will now take your questions.
spk35: Thank you. At this time, we will conduct the question and answer session. To ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Bonnie Herzog of Goldman Sachs. Your line is now open.
spk41: All right, thank you. Good morning, everyone. Hi, Bonnie. Hi, Bonnie. Hi. I had a question on your guidance. You just highlighted some timing impacts in the quarter on your VitaCoco, you know, the coconut water. So I guess I wanted to first understand if all of these impacts should unwind in Q2. And then for your full year guidance, you know, what does that imply for VitaCoco water? I think, you know, you mentioned you're growing in line with the category or hopefully above. So does your guidance imply high single digit growth for your branded coconut water for the year?
spk21: Yeah. Hi, Bonnie. Great question. Yes, I think we expect the category to grow high single digits and we would certainly hope that the brand would match category growth, you know, very closely. First quarter, there are difficult comparisons to last year on branded shipments and sales and those largely relate to some promotional activity last year that was opportunistic. We had inventory, retailers had space and we took it and that did not reoccur this year. And then a little bit just related to timing of shipments to where we're in a retailer direct shipment environment to there. And then also a little bit to we believe DSP inventory in the US probably was flat down during the quarter where typically we'd build. So a couple of different difficult comparisons and that sort of explains in our view the shipment growth number on branded versus the scan growth which remains very healthy.
spk41: Right, so I guess just to clarify, so that sounds good. So then are you already starting to see that improve? You know, now we're in I guess a month into Q2 so you're feeling good about the full year and kind of starting to see shipments more or less match what you're seeing in the scanner data? Yeah,
spk21: what I would say is in how we describe the update of our guidance is based on our -to-date knowledge.
spk41: Okay, all right and then just maybe a second question from me on gross margins. You know, obviously very strong in Q1 and of course you mentioned Q2 is expected to be dragged by some of the recent increases in ocean freight etc. So curious if you could maybe just provide a little bit more color in terms of the magnitude of the headwind? I mean I'm just trying to think about Q2 in the context of maybe even last year. Should we assume gross margins you know in the second quarter? You know, will they be below last year's gross margin or is it just kind of a step back from the really high margins you saw in Q1? Thanks.
spk11: Yeah, Bonnie, it's again it's hard to call quarter to quarter. We updated the full year guidance on what we expect. Q1 was abnormally high with the combination of low ocean freight, no impact yet, higher branded pricing. So we will see that start to step back in the quarter with the highest ocean freight in the quarter but the kind of detailed quarter to quarter is harder to call. Okay. And then we land in that range for the full year 37 to 39.
spk40: All right, thank you. I'll pass it on.
spk35: All right, thank you. One moment for our next question. The next question comes from the line of Christian Junquera of Bank of America. Please go ahead.
spk19: Good morning everyone. You have Christian on for Brian. Thanks for taking our question. US retail sales for the hey retail sales for the coconut water category are up 9% which is you know very strong. You know any details on like what are you guys doing to support this type of growth, increase advertisements, is it you know benefiting from all the work you've put into the category already like introducing multi-packs or you guys sourcing share from other hydration options. Any color you could provide would be helpful. Thank you.
spk18: Yeah, I think we've spoken about before we source from multiple categories right and that continues as we source from juice, we source from sport drinks, and we source from enhanced waters pretty equally. That continues, we see that you know continuing and demand is there. You know we've talked about the fact that you know coconut water is really mainstreaming and becoming a mainstream category and we think that that you know is playing out and that's what we're seeing happening as the category continues to grow and coconut water continues to be the fastest growing category in the beverage aisle right now. Yeah,
spk21: I would also add I think we're seeing you know healthy category in most of the major markets that we play in. So the UK is growing, we see growth happening from a smaller base in other countries in Europe. So there's certainly you know from our perspective something going on globally in coconut water in mature you know economies. So that's going on obviously our goal is to gain share and to accelerate that growth and that's how we invest money. We're very focused on driving new trial education of consumers and new occasions to sort of both increase household penetration and also increase buy rate and I think all of those efforts like you know sort of show up in our household data as that you know the results that we want are showing up there right, increased households, increased consumption rates. So we're just going to keep driving that and
spk31: hopefully that maintains this you know great momentum.
spk30: Very helpful, thanks guys.
spk33: All right, thank you. One moment for
spk35: our next question. Our next question comes from the line of Jim Solera of Stevens. Please go ahead.
spk22: Hi guys, thanks for
spk35: taking
spk22: our question. I wanted to first ask about some of the the flex on marketing because I think if I think about the biggest driver of incremental sales it probably has to come from you know increased communication of use occasions and it sounds like the extended shipping times in the lower inventory levels maybe limits which you guys can do on the incremental ad spend. Should we think about you know getting inventories refilled first before you can turn up the volume a little bit more on advertising?
spk18: Yes, demand is there and right now it's about building inventory and being able to support the demand.
spk21: Yeah, Jim, as we think about the full year like we're going to modulate both our pricing promotional cadence certainly maybe a little bit of marketing spend on channels which directly generate demand right like maybe the e-commerce channels and stuff like that based on what inventory we have available either promoting items that we have in stock or pulling back a little bit but that is certainly something we're monitoring and our expectation is that our supply sort of constraints will ease sort of towards the middle end of the year but this is something we're watching closely.
spk22: Okay, great and then if I could ask a question on private label you guys mentioned you know seen some consumer shift into retail formats that have more private label coconut water. Do you have a consumers that are just buying private label in a format with more private label or are they shopping in a value concept but they're actually new to the private label category as a whole in that you know when economic conditions normalize that might be an opportunity to get a trade-up from private label into branded?
spk21: I think our belief is that you know those sorts of channels where you're typically buying a multi-pack you know tend to lend themselves to consumers who are already familiar with the category because it's a multi-pack purchase we certainly believe that you can trade consumers up from private label to branded and you know we look at that as an opportunity and we think and then we monitor the price gaps you know carefully long-term we just think it's indicative of the you know the health of the category. Private label in our shipments is sort of you know helped by both our inventory position relative to other suppliers and the addition of new accounts particularly on the international side that are generating very strong growth. We certainly recognize that private label volume growth is ahead of branded growth partially because it's operating at slightly lower price points than this time last year but it's very healthy and we just view it as part of a very healthy category and are very happy we're playing in both sides of it.
spk07: Yeah I was just gonna
spk21: add,
spk11: consumers are coming into the category so the category is increasing households and the brand is increasing household they're coming through multiple channels but it's the underlying health of the category that's supporting the growth of both branded and private label.
spk09: Appreciate that I'll hop back in the queue.
spk35: All right thank you one moment for our next question. Next question comes from the line of Trevor Saar of William Blair please go ahead. Hey thanks
spk25: Trevor I'm here for John Anderson. My question was just on the multi-pack rollout wanted to hear maybe some context from you guys of performance so far whether that's been meeting expectations we're seeing some good trends in the in the Serkana measure channel data but wanted to kind of hear from you guys how the multi-pack rollout has been and any distribution gains to come to this year and next regarded to that.
spk21: Yeah I think you know we're very happy with the progress of the multi-packs and the impact both on our business and our share given that we're one of the few brands that offers multi-packs in food and mass and we've seen also very good wins that those wins are you know the size of those wins is sort of laid out in the investor deck. I think it's sad to say that we hope for more distribution this year some of the retail sets are a little delayed a little unclear when that's going to get delivered but we're optimistic that the velocities of those items and the profitability of those items for retailers you know justify closing you know the ATV gaps that we have on those items relative to our singles. So we're going to keep hammering away at that we've obviously presented that we do expect some wins as the resets happen it's
spk31: just too early to know exactly when those are going to get completed.
spk33: Okay great thanks.
spk35: Thank you one moment for our next question. Our next question comes from the line of Eric Sorota of Morgan Stanley please go ahead.
spk17: Hey thanks guys. Hey one circle back on multi-packs.
spk16: A quick question here the absolute contribution in the quarter per your slides was a little bit less than the run rate last year. Wondering were multi-packs in particular or as part of the broader picture impacted by some of the promotional timing and inventory issues that you spoke about and then on the private label side you know you've spoken in the past about private label as being a you know door opener for your branded business. We're probably coming on a year now of pretty robust private label growth and just wondering what you're seeing in terms of if private label is in fact helping unlock some branded customers. Thanks.
spk21: Yeah let's see on the sort of multi-pack question I think we're happy with the trends and the contribution that multi-packs are having to our business. We certainly have some sort of supply challenges on a couple of the multi-packs that is probably limiting you know retail execution. We alluded to I think on the call that we moved the major distribution incentive distributor incentive out of Q1 to later in the year and so that you know would reduce the retail execution and promotional activity that might you know help the scan numbers. So you know I think we look at the scan numbers and we're not worried in any shape or form. It's a function of all of these things and it's reflective of their very healthy category and we think a very healthy brand and as Tari mentioned all the household numbers that we have show good -on-year trends. As it relates to private label when we talk about a private business is very healthy. We've gained accounts we've gained are that have opened doors for us are mostly in the European markets and we are you know basically making good progress with our brand in those markets too and so you know I think in our remarks we talked about Germany being an exciting opportunity beyond just the UK. I think each of these markets is at different stages of coconut water development and so the UK is potentially ahead of where Germany France and Spain are but we're up but the private label business for us in mainland Europe is opening some doors and the brand branded sales trends that we're seeing as we sort of you know have an opportunity to participate in those markets are encouraging. So I think our long-term goal in those markets is to build the number one premium you know coconut water in those in those markets from you know frankly almost you know nothing and you know grow the category to the same penetration as the UK or the US which would mean that Europe could be as large as North America that's the long-term goal.
spk16: Great and then just a quick follow-up in terms of that distributor incentive that moved from first quarter to later this year should we expect that in the second quarter or the third quarter and you know in terms of any color you could give us in terms of order of magnitude in terms of the impact on your sales growth and whatever quarter that's going to fall in realize it's incorporated into your guidance but would help us in terms of quarterly cadence.
spk21: Yeah so I think it's currently you know planned for Q3 but it's subject to move based on supply chain, inventory, demand, product availability and you know all that all those sorts of factors. Really hard to quantify you know what the impact might have been and so a little uncomfortable
spk06: doing
spk21: that. It was a program with our largest distributors it wasn't a national program but it was a our largest distributor which covers a significant part of our DSP business and again very hard to quantify the exact the exact impact.
spk15: Thanks for the color and I'll pass it on. Thank you. Thank you.
spk35: Thank you. One moment for our next question. The next question comes from the line of Michael Lavery of Piper Sammler. Please go ahead. Thank you. Good morning.
spk05: Hey good morning.
spk28: I just wanted to follow up on the the juice cans that at least in convenience the ACB build has been a little bit slower than we might have expected.
spk27: Can you just give a sense of
spk28: what some of the challenges are there and is there a way for it to break through or what should we expect kind of looking ahead a little bit?
spk21: So I think as we've said before building distribution and convenience is a long hard game. We launched nationally last year and we made really good progress. I think what you then have is some of that distribution doesn't stick for reasons that maybe it wasn't quality distribution or whatever. So you get a little bit of churn. The fact that it's still growing I think is positive to us. I certainly am impacted a little bit by the distributor incentive that I previously mentioned because we didn't have a big push but the actual scan data is very healthy. Juice cans up 34 percent in the quarter so the velocity is just starting to build and that gives us a lot of confidence and obviously we're going to keep pushing. But it's going to be a long slow build and that's how we think about it.
spk28: No that's helpful, Keller. And just one more back on multipacks. We see the breakdown on slide nine which is really helpful of just kind of what drove growth but
spk26: some
spk28: of that obviously in this quarter had some promo shifts or different things might have impacted it. Can you just give a sense from my incrementality perspective that the consumer behavior on multipacks, it seems like it's driving more occasions. Is it that simple? How does the consumer interact and you've got the base business obviously holding up but you know where do multipacks go from here in terms of the sustainability of the kind of growth that it's been doing?
spk21: Yeah I think you know obviously it's a larger purchase and so therefore it sits within the more sort of high volume coconut water consumers and it's provided them with a better shopping experience plus you know a value opportunity right because there is a more we've been able to close that and still maintain these velocities. We think it helps us in growing the category and having more coconut water in people's homes because there's less chances of being out so it's all good. I think we've talked about before that it's probably a two-year plan to close all the distribution gaps with some of the delayed resets. You know maybe that's now going to be three years so maybe a little slower than we anticipated but we'll see how that goes this summer but we feel very good and you know I'll read on it you know from a supply planning perspective is we need to expand our ability to produce them and so we're working hard on that.
spk18: And the idea is over time there'll be new multipacks coming into the system also. Different formats, different flavors, these type of things so that will continue to build and one other thing on behavior we believe that is bringing more product into the home which is bringing more users in each home for the many different occasions that we continue to educate consumers on for using coconut
spk26: water. No that's helpful great color thanks so much.
spk35: Thank you one moment for our next question. Next question comes from the line of Gregory Porter of Evercore ISI. Your line is now open.
spk14: Hey guys thank you for the question. I was wondering if you could maybe just provide a bit more color on the private label price gaps kind of versus you know versus your branded products and you know how you've seen that change is something you talked a bit about you know earlier on the call but just was wondering if you could provide more color on you know the quantum there and you know how you plan to respond if at all. Thanks.
spk21: Sure I think what we've said historically is that private label pricing tends to track costs or costs right and so it swings as the costs move and there's a lag on that. And so you know I think when we look at where we are today current private labels are branded you know price gap seems to us to be appropriate and pretty much mirror where they were pre-COVID and so we think we're back to a more normalized sort of you know price gap situation. You may remember during COVID we did not move the branded pricing that much but private label talks would have moved quite a bit and so we think we're back to normal. We're starting to see that you know we're still lapping a period last year and the gaps were a little tighter and so the probably end of Q2 Q3 will start to lap where we're normalizing in the -on-year comparisons are the same. We think you know some of the growth of private label is but some of it is also channel channel shifting and then some of it is the fact that we've gained accounts right so it's a combination of all things and in total we expect long-term private label and branded
spk31: to grow at pretty similar rates.
spk37: Great thanks guys.
spk35: Thank you. As a reminder to ask a question you will need to press star 1 1 on your telephone and wait for your name to be announced. One moment for our next question. Our next question comes from the line of Eric Diss Lawyers of Craig Hellam Capital Group. Your line is now open.
spk08: Great thank you for taking my questions. First for me on ocean freight. Could you comment on your mix of spot versus futures contracts for shipments here and then how you expect that to evolve for the rest of the year and then just kind of related. I think last call you talked about sort of increasing the supply that's coming from Brazil. Obviously that's kind of a longer term initiative with Brazil obviously being where ocean freight are least expensive for you guys to the US. Could you just provide some commentary on how that process is going maybe quantify that that impact for us. That'd be great thank you.
spk21: Sure on the ocean freight side our position as it relates to sort of coverage on contract on ocean freight remains pretty much what it was last time we spoke to you. We have not entered into what we would regard as long-term ocean freight contracts which you know we would typically think about as 12 months. We continue to operate on what we call spot but as we talked about last time does not necessarily reflect what you're seeing on the contracts is you know we're basically in a situation where month by month we are communicating with carriers to say hey we have 200 containers to go from A to B what's your price and we're bidding them off against each other and that is resulting in rates that are below what are reported spots and that we think are competitive. We have entered into shorter term arrangements on certain lanes where we need to guarantee capacity and particularly guarantee that the ships stop at the ports that we need them to but those are typically two to three months commitments on specific lanes. So at this point in time we remain you know very under contracted on a forward going basis and the reason for that is that when we've asked for sort of long-term proposals to us those proposals look unreasonable as to what we think the overall the pricing is likely to be over the 12 months given the excess capacity that exists in the shipping ocean you know business and given the consumer the demand for those containers you know we still believe we're in a over capacity situation and that we are better off operating as we are than committing to long-term contracts that you know are being proposed at higher rates than we're currently paying.
spk18: And then as it relates to increasing supply from Brazil or anywhere our objective currently is to you know as we see growth continuing well into the future is to increase our supply in all of our regions you might see you know that we announced a couple of deals in the Philippines over the last several weeks to expand supply there and we're looking at new supply partnerships in other places also as we continue to expand supply and you know prepare to keep up with the continued demand. Okay that's
spk08: helpful and then this last question for me on sort of innovation and new use occasions so you mentioned the sort of exclusive new drink at Target. I guess just first on that I mean is this something that you expect to remain exclusive with Target? Might this expand to other retailers or channels you know should we see something similar to this partnership with Target elsewhere? And then just kind of touching on the usage occasion of coconut water as an alcohol mixer obviously last year you know there was the partnership with Diageo and a few I guess featured cocktails at some summer events. Can you comment on plans for this year of sort of you know continuing to educate the consumer on the coconut water use occasion as an alcohol mixer and maybe any specific comments on the Diageo partnership would be great.
spk18: Thanks. Yeah so treats, VitaCoco treats we're really excited about the initial results but it's early and it's initial results. What we're doing there is you know looking at a new occasion for consumers which is you know using basically a coconut milk beverage as kind of a you know mid-afternoon treat type of thing. Initial results scans at Target are great probably better than we might have expected going in so we're excited about you know looking at it and continuing to expand it over the course of the year and into next year. As it relates to VitaCoco as a cocktail mixer that's something we've been working on now for going on two years. It's become a significant part of our communications you know our consumer communications and it's working and we're putting you know we spoke about the fact that we're building out a bigger food service team and part of that is you know making sure that as bars and restaurants and clubs start putting cocktails on the menu which we're seeing happening everywhere VitaCoco is the choice and is through the right distribution systems to be able to get there and be the primary coconut water that's used for that occasion. It is an important occasion and a growing occasion we believe for consumers.
spk29: Great I appreciate that Cohen thanks for taking my questions.
spk04: Thanks thanks.
spk29: Thank
spk35: you one moment for our next question. Next question comes from the line of Eric Sorota of Morgan Stanley. Your line is now open.
spk16: Hey just a quick follow-up in terms of the top line guidance increase was that attributable just to private label or branded or both? Any color on that would be helpful.
spk11: It's both Eric it's just us taking a look at you know the underlying health of the business the -to-date performance and trying to give you guys the best information we can on where we expect the year to land.
spk30: Got it thank you.
spk35: All right thank you I am showing no further questions at this time. I would now like to turn it back to Martin Roper for closing remarks.
spk21: Thanks Stephen. I'd like to thank you all for joining our Q1 earnings call and we look forward to talking to you when we report our Q2 earnings. Thanks very much. Thanks guys.
spk35: Thank you for your participation in today's conference. This does conclude the program and you may now disconnect.
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