Cronos Group Inc.

Good morning. My name is Antoine, and I will be your conference operator today. I would like to welcome everyone to Kronos Group's fourth quarter and full year 2024 earnings conference call. Today's call is being recorded. At this time, I would like to turn the call over to Anna Schlienack, Chief Strategy Officer. Please go ahead.

Thank you, Antoine, and thank you for joining us today to review Kronos' 2024 full year and fourth quarter financial and business performance. Today I'm joined by Chairman, President, and CEO Mike Kornstein and our CFO, James Holm. Kronos issued a news release announcing our financial results this morning, which is filed on our EDGAR and CDAR profiles. This information and the prepared remarks will also be posted on our website under Investor Relations. Before I turn the call over to Mike, let me remind you that we may make forward-looking statements and refer to non-GAAP financial measures during this call. These forward-looking statements are based on management's current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements. Factors that could cause actual results to differ materially from expectations are detailed in our earnings materials and our SEC filings that are available on our website, by which any forward-looking statements made during this call are qualified in their entirety. Information about non-GAAP financial measures, including reconciliations to U.S. GAAP, can also be found in the earnings materials that are available on our website. Lastly, we will be making statements regarding market share information throughout this conference call, and less otherwise stated, all market share data is provided by HIFIRE. We will now make prepared remarks, and then we'll move to a question and answer session. With that, I'll pass it over to Kronos' Chairman, President, and CEO, Mike Gorenstein.

Thank you, Anna, and good morning, everyone. Three years ago, when I returned as Kronos' CEO, we set ambitious goals to deliver robust top-line growth, improve margins, and right-size our operating expenses. Today, I'm proud to say that these goals are coming to fruition and can be seen throughout the business. With yet another quarter of solid results and our unwavering commitment to disciplined operating expenses, we're showcasing our ability to drive growth while enhancing efficiency across our business. Year over year, we grew annual net revenue by 35%, we nearly doubled our adjusted gross margins, and continued to exercise discipline in the management of our operating expenses. Our 2024 results are evidence that our business is performing, and we continue to lead the global cannabis industry in product innovation and exceptional quality. Bolstered by our robust balance sheet, we are in an exceptional position to seize future growth opportunities and further strengthen our leadership in the markets we serve as we look forward to 2025. In 2024, we invested in GroCo to expand its cultivation and production capabilities in order to ensure a consistent supply of high-quality cannabis at greater scale. This strategic move was aimed to improve operational efficiency, reduce costs, and optimize margins by leveraging advanced growing techniques We are eager for the new supply from that investment to come online in order to feed the growing demand in the markets we operate in and new markets as they become available to us. I feel confident that we have positioned ourselves to better meet growing consumer demand, maintain product quality, and support our expanding portfolio of brands and products in a prudent and thoughtful way. Our expansion of GroCo is progressing well. In Q4, Health Canada approved amendments to the site's perimeter, and we expect to finish construction of the expanded cultivation and processing facilities in Q2, with first harvests and sales for the new area expected to begin in the second half of 2025. Up until the first sales from the expanded facility, we have the option to purchase up to 80% of GroCo's total production. Once expansion sales begin, Chronos will have the option to purchase up to 70% of the total production from the facility. The GroCo expansion positions us to capitalize on Canadian domestic demand and will fuel international growth opportunities in 2025. The past year, I've been incredibly proud of the strides we've made in R&D, including product development and innovation. Chronos has achieved significant advancement in cannabis genetics, with improvements not only in new strains that meet consumer preferences, but also reaching new levels of cannabinoid yield. This is a result of years spent dedicated to our breeding and tissue culture. Consumers are consistently shopping for a flower value proposition based on a price potency equation, and our genetics are helping us meet this demand, which has cemented us as a top-performing flower brand in Canada and internationally. Now turning to brand updates. I'm happy to share that Spinach has ended the year as the number one cannabis brand in Canada by market share, solidifying its leadership position. This achievement is fueled by its number one rankings in both edibles and flower, a number four position in vapes, and a number seven in pre-rolls. Spinach's consistent market share growth is a testament to our unwavering commitment to quality, innovation, and delivering differentiated products that resonate with consumers in the highly competitive Canadian adult-use market. In the gummy category, our industry-leading Sours products capture 23% market share in Q4, with five of the top 10 best-selling edibles in Canada, all part of the Sours lineup. Our fully-blasted Sours innovations, featuring 10 milligrams of THC per piece have been particularly well received by consumers. In Q4, we launched two new fully blasted products, peach orange and strawberry mango, as well as a new CBD berry variety pack, which debuted in BC at the end of December. Each variety pack contains 30 gummies with 30 milligrams of CBD in each gummy in three flavors, blue raspberry watermelon, strawberry mango, and blueberry acai. Additionally, our Lord Jones brand has made significant strides in the chocolate category, finishing the year as the third best-selling chocolate brand in Canada. In January, we also launched a new Lord Jones chocolate fusion flavor, Fudge Brownie, which features an even ratio of CBN, CBD, and THC. Spinach continues to show its strength in the flour category, holding the number one spot for Q4 and full year with 6% market share. This success is driven by popular genetics like GMO cookies, wedding cake, face case, and sour chem available in a variety of sizes. The ongoing achievements of our breeding program and the operational excellence of GroCo has further cemented our leadership in this category, ensuring consistent delivery of quality products to meet consumer demand. While spinach showed strong growth in flower in 2024 and we still see strong demand, we do not expect that growth to continue until the back half of 2025 when additional supply from the GroCo expansion becomes available. In order to prepare for the next phase of growth, we will continue to strategically allocate the existing supply across spinach in Canada and peace naturals internationally. In Q4, we released Blue Monster pre-rolls under a new regional Quebec brand, Sonique. Our regional brand, Sonique, is tailored to meet the unique preferences and needs of the Quebec market, offering products that resonate with the province's distinct cannabis culture. The brand's strategic approach ensures it captures the essence of Quebec's market trend, combining local insights with exceptional product development to build trust and loyalty among cannabis enthusiasts in the region. Our strategy has always been to develop a portfolio of best-selling and disruptive branded products that we can launch in new markets as cannabis regulations open globally. The Spanish brand becoming the number one best-selling brand in Canada is validation of our strong capabilities. and we're just getting started in expanding our winning portfolio of borderless products and bringing them to markets globally. Now, moving to Israel, our team there has shown remarkable performance throughout Q4, with record volume sold and the highest sales per quarter in 2024. Chronos Israel has built significant momentum throughout the year, despite a very competitive market, with evolving dynamics including increased competition, tariff threats, declining patient growth, entrance of HMOs, and the ongoing Middle East conflict. Despite all this, the Peace Naturals brand and product portfolio continues to grow. Peace Naturals portfolio is overhauled with a revised pricing strategy with focused cultivars that meet the needs of our patient base. Here are cultivars like Wedding Cake and GMO, along with changes implemented in the portfolio, drove growth throughout 2024. Peace Naturals ended the year as the number one flower brand in Israel with 24% market share and the brand's oil offering and it is the fourth most popular brand with 9% market share according to pharmacy data collected by Kronos. I'm incredibly proud of our turnaround in this market and look forward to launching more quality products in 2025. Internationally, we've made significant progress in the markets we've entered and are excited about the opportunities ahead. In Germany, our Peace Naturals brand is gaining strong traction and continues to grow. Market penetration is a big focus for us in 2025. We're confident in the momentum we're building, especially as we're offering the same high-quality products that propelled us to the number one position in flour in Canada. With this foundation, we believe we have a clear ability to win and are well-positioned to capture even greater market share in Germany and elsewhere. Similarly, in the UK, while still early, we're already seeing promising growth with Peace Naturals that are enthusiastic about the significant potential for expansion in this emerging market. These developments underscore our commitment to becoming a global leader in the cannabis industry. We've ended the year strong, and I'm proud of the accomplishments we've made throughout 2024. Kronos maintains the strongest balance sheet in the industry, with cash and cash equivalents of $859 million, reinforcing our ability to invest in growth, innovation, and global expansion. Each quarter showed significant year-over-year revenue increases, highlighting our continued market expansion and sales momentum. Now, I'll turn it over to James to walk through the fourth quarter financials.