Corsair Gaming, Inc.

in computing and for our business, that's very beneficial to see people coming back into the market. I think we just see right now just this pent up demand on waiting for the ASP to normalize.

Got it. Okay. Thank you. And then my follow-up is pertaining to the improvement mix from DTC at 20% of revenue. I think this has been a key initiative for the company for several years now. Are there specific drivers to move that percentage higher? And do you have an intermediate or longer term target in terms of what it can represent as a percentage of your total revenue?

Thanks. Yes. We had made a deliberate goal to get the D2C business to 25%. And we communicated this a few quarters ago. And since then, you know, we've grown from 18% now to 20% for exiting this Q1. That came from a number of activities or investments. The first one is M&A, right? A lot of our M&A companies are very strong in D2C. Number two is product strategy, where we put products on D2C versus the broader channel. and we increased marketing investment for our DTC business. The store that we opened in the Bay Area is the first retail format that we have for Corsair and all of our brands, and that's shown to be very successful. And we also kicked off AI e-commerce investment to basically adopt to consumers shopping behavior with the most recent change, and that's also been paying off.