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spk12: Good day, and welcome to the DraftKings Q4 2023 earnings call. At this time, all participants are in listen-only mode. After the speaker's presentation, we will conduct a question and answer session. To ask a question at that time, please press star 1-1. As a reminder, this call is being recorded. I would now like to turn the call over to Stanton Dodge, Chief Legal Officer. You may begin.
spk17: Good morning, everyone, and thank you for joining us today. Certain statements we make during this call may constitute forward-looking statements that are subject to risks, uncertainties, and other factors as discussed further in RCC filings that could cause our actual results to differ materially from our historical results or from our forecasts. We assume no responsibility to update forward-looking statements other than as required by law. During this call, management will also discuss certain non-GAAP financial measures that we believe may be useful in evaluating DraftKings operating performance These measures should not be considered in isolation or as a substitute for DraftKings financial results prepared in accordance with GAAP. Reconciliations of these non-GAAP measures to the most directly comparable GAAP measures are available in our earnings release and presentation, which can be found on our website and in our annual report on Form 10-K filed with the SEC. Hosting the call today, we have Jason Robbins, Co-Founder and Chief Executive Officer of DraftKings. who will share some opening remarks and an update on our business, and Jason Park, Chief Financial Officer of DraftKings, who will provide a review of our financials. We will then open the line to questions. I will now turn the call over to Jason Robbins.
spk13: Good morning, and thank you all for joining. Last year at this time, we shared our first end-of-year letter. In that letter, I described DraftKings as a company that would thrive when business conditions became more challenging. I wrote that our culture and people positioned us well to execute. which effectively made 2023 approve a year for DraftKings. As you've seen, our team rose to the occasion. Revenue increased 64% year-over-year in fiscal year 2023, even with very customer-friendly outcomes in late November. More importantly, we improved adjusted EBITDA in fiscal year 2023 by nearly $600 million year-over-year and posted our first two adjusted EBITDA positive quarters in company history. Beyond our financial highlights, We improved our product and customer experience and also made a number of operational improvements to better serve our customers and operate more efficiently. We gained share, including taking the number one position in combined OSB and iGaming gross gaming revenue share in the U.S. for the third quarter. We focused on our core value drivers and empowered our leaders to set aspirational goals and drive their teams to meet and exceed those goals. We leaned heavily on data and analytics, giving us the confidence to cut expenses in some areas and double down in others. This year, our focus will largely be on essentially the same items. We are still in the early innings of the U.S. online gaming industry, and there is still share that can be gained through innovation and operational excellence. We will continue to focus on product and customer experience as key differentiators. We will continue to leverage our scale to invest in important areas while also focusing heavily on efficiency and optimization. We will continue to focus on the core value drivers of our business. Having superior lifetime values and customer acquisition costs is the ultimate competitive advantage. And we have a number of initiatives planned to enhance both in 2024 and beyond. We also continue to face new competition as we consistently have over the years. In the past, we've been able to drive growth and gain share while simultaneously becoming more efficient. But importantly, we do not take any of our recent success for granted. We have the right team in place and are working hard to maintain our edge. Going into 2024, There are three main opportunities on my mind. The first is continuing to foster our entrepreneurial culture and empower our great people to pursue big opportunities. The second is developing our next crop of leaders and giving them opportunities that allow them to stretch, grow, and contribute at higher levels. The third is leveraging our free cash flow, which we expect to generate in order to maximize value for our shareholders. We are excited to have an agreement to bring Jack Pocket into the DraftKings family and enter the rapidly growing US digital lottery vertical. Importantly, this is not just a new product for our customers to enjoy, but really a way to strengthen our core OSB and iGaming position in the US by optimizing our overall LTV and CAC. We look forward to working together to provide tremendous and differentiated value to the combined customer base. In closing, 2023 was a fantastic year for DraftKings. yet I believe that 2024 will be even better. I am unbelievably excited about the plans we have in place to continue serving our customers and growing our business. Most importantly, I am excited about the quality of the team we have in place, and I have no doubt that we will continue to execute very effectively against our key priorities this year. We will work tirelessly to produce great results and build on the incredible momentum we generated in 2023. With that, I will turn it over to Jason Parker.
spk02: Thank you, Jason. I'll hit the highlights, including our full year 2023 and fourth quarter performance and our updated guidance for 2024. Please note that all income statement measures discussed, except for revenue, are on a non-GAAP adjusted EBITDA basis. As Jason mentioned, the organization is executing very well and that is showing up in our results. In fiscal year 2023, revenue grew 64% versus 2022, An adjusted EBITDA improved year-over-year by nearly $600 million versus 2022, which resulted in year-over-year adjusted EBITDA flow-through percentage of 40%. Adjusted gross margin increased nearly 200 basis points as we delivered higher sportsbook hold percentage and improved our promotional reinvestment for OSB and iGaming. Adjusted sales and marketing expense grew 3% as we reduced marketing in our more mature states and transitioned further into more efficient national marketing. In the fourth quarter, we continued to generate great performance across our core value drivers and produced more than $1.2 billion of revenue and $151 million of positive adjusted EBITDA. Better customer acquisition, retention, and engagement resulted in higher than expected handle for the quarter and positively impacted revenue and adjusted EBITDA by 93 million and 42 million, respectively. Structural Sportsbook hold percentage was 10.4% and well ahead of expectations as we continued to improve our parlay mix and optimize our trading capabilities. This trend positively impacted revenue and adjusted EBITDA by 53 million and 38 million, respectively. As you are well aware of by now, sport outcomes were very customer-friendly in the fourth quarter, primarily in the final two weeks of November, while December was consistent with expectations. Our actual sportsbook hold percentage for the fourth quarter was 9.2% due to sport outcomes, which were a headwind to revenue and adjusted EBITDA of $175 million and $126 million, respectively, compared to our expectations. Moving on to our full-year 2024 guidance, we are poised for a rapid increase in adjusted EBITDA due to continued strong revenue growth coupled with a scaled fixed cost structure. In November of 2023, we guided fiscal year 2024 revenue of $4.5 billion to $4.8 billion and adjusted EBITDA of $350 million to $450 million. Today, we are improving our fiscal year 2024 revenue guidance range to $4.65 billion to $4.9 billion and our adjusted EBITDA guidance range to 410 million to 510 million. Customer acquisition, retention, and engagement in Q4 and Q1 to date has continued to exceed expectations due to ongoing product innovation and marketing optimization initiatives. These trends account for 90 million of the revenue improvement and 35 million of the adjusted EBITDA improvement. Higher structural sportsbook hold percentage as a result of continued year-over-year bet mix improvement as well as improvements in trading and risk management accounts for $35 million of the revenue improvement and $25 million of the adjusted EBITDA improvement. From an intra-year perspective in 2024, we expect first quarter revenue to increase approximately 45% year-over-year and second through fourth quarter revenue to each grow year-over-year in the 20% to 30% range. We expect adjusted EBITDA to be approximately break-even in the first quarter, nearly $150 million in the second quarter, and above $300 million in the fourth quarter. Importantly, we are also now guiding free cash flow. We expect to generate between $310 million and $410 million in free cash flow in 2024 based on approximately $120 million of annual CapEx and capitalized software development costs as well as a modest source of cash from changes in net working capital and interest income. Therefore, we will end the year with approximately $1.6 billion of cash before using approximately $413 million to fund our proposed acquisition of Jack Pocket. Looking further ahead, as discussed at our investor day and the letter we released last night, we expect to generate positive and increasing free cash flow starting this year and are beginning to explore ways to optimize our capital structure. Our expectation for sustainable revenue growth and adjusted EBITDA margin expansion over the next several years offers us a number of options to maximize long-term returns for our shareholders. That concludes our remarks, and we will now open the line for questions.
spk12: Thank you. If you'd like to ask a question, please press star 1-1. If your question hasn't answered and you'd like to remove yourself from the queue, please press star 1-1 again. Our first question comes from David Katz with Jefferies. Your line is open.
spk08: Hi, good morning, everyone. Thanks for taking my question. Morning. Morning. And congrats on the court. So I wanted to delve a little further into sort of what the next phase really looks like. And if you could talk about the kinds of product advancement, the kinds of features and functionality where your focus is in play, part of what's next for domestic sports betting companies, Where's it all going to come from, I suppose?
spk13: It's a very good question. You know, very big picture. I think, you know, sounds like product is sort of part of your question. I definitely think in-play is a huge opportunity, as you noted. Still very early stages of that developing, and I think there's a lot both on the product side and also on the broadcast side that can be done to make that experience better and more accessible or at least more interesting to a larger audience. I still think there's a lot of room to move on just organic growth of parlays and other sorts of things. I mean, remember, we just launched Progressive Parlay recently, so that product is still very early in its development and should continue to drive strong parlay mix increase. And then there's a number of other initiatives that we have that we'll be rolling out throughout the year that I'm not going to steal my product team's thunder on, but we have lots of good stuff planned. I think really key thing to remember is it's still super early days. A lot of the things that we think, you know, will happen over the coming years will greatly change the way that the product and the customer experience works. It's going to evolve quite a bit. And I think it's a pretty exciting time and, you know, still very early stages, so lots of room to grow.
spk08: And thank you. And if I may just follow up quickly with respect to Jackpocket, you know, seems like a nice business that generates a little bit of a little bit of return, but, you know, more as a customer acquisition vehicle. As we think about, you know, these cash allocation decisions going forward, are there more things like this that, you know, are contemplated or is it more a function of capital structure and returns? And that's it for me. Thank you.
spk13: Yeah, I think it's more the latter. There's all sorts of different options that we're looking at for how to maximize shareholder return with the capital we'll be accumulating on our balance sheet. I think what you will see, though, is we're going to stay very squarely on strategy. We talked about how priority A is winning in the U.S., and I think Jackpocket is absolutely in line with that. Lottery is the oldest form of gaming in the U.S. It's been around forever. The audience is massive. And as you noted, it's a very efficient way to acquire customers in mass at extraordinarily lower CACs than what we see in the other forms of online gaming. And we know from overlap analysis that we did that those customers will cross-sell very effectively too. And from the overlap analysis we did, we saw that the customers that overlapped were about 50% higher spend on DraftKings OSB and iGaming products than customers who didn't. So lots of reason to believe that not only is there cheap acquisition, but there's also high LTV customers that we can cross over. And I think that's a really, you know, core thing that DFS provided for us as an advantage too. So if you look at kind of the playbook that's worked for us, entering new states, having a built-up database, having, you know, an active base of customers that we can cross sell, I think this is doubling down on that.
spk19: Thank you.
spk12: Thank you. Our next question comes from Sean Kelly with Bank of America. Your line is open.
spk15: Hi, good morning, everyone. Jason or Jason, I was hoping you'd comment a little bit on just how the fourth quarter played out from a promotional activity perspective. So, you know, overall, we didn't see quite the sequential improvement in promotions that we saw a year ago between the third quarter and the fourth quarter. So, you know, kind of what are we seeing as the business levels off there? And just if you could characterize a little bit given the plenty of nail-biting out there strategically about new customers, launches, sport mix changes, obviously, between NFL and NBA. Just help us kind of characterize the landscape as you saw it, and we move through 4Q and into January.
spk13: Yeah. So, I mean, there's a couple things at play here. First, you know, for a fixed amount of promotions, obviously, lower hold due to sport outcomes. And, I mean, we had – the worst two-week stretch of sport outcomes from a dollar cost basis that we've ever had as a public company. So that's going to just naturally make up. But if you look at sort of the adjusted for outcomes numbers, it was down to 300 basis points year over year. I think also, you know, we had a blowout quarter from a customer acquisition perspective. So you're going to have a little bit higher promotion rate when that happens. And if you isolate to the retention side, to existing customer promotions, those were down even more significantly year over year. So we're actually seeing really good trends on that front playing out pretty much exactly as we expected. And I think where you're seeing some noise is just from some of the outcomes and also a blowout quarter from customer acquisition. But even despite all that, when you adjust just for the outcomes and leave the acquisition numbers in there, it was still 200 to 300 bps lower year over year.
spk15: Very helpful. And just for my follow-up, if we could talk about jackpockets The business today, our belief is it's probably losing a little bit. Just trying to kind of get a sense of contribution as we move out and you actually consolidate this business probably more in 2025. What's your sort of risk tolerance around what you'd be willing to invest or commit to this business, again, from a capital or loss perspective for those couple of years while you want to ramp it? Because it seems like, at least in the forecast that you've given, you know, there's a heck of a lot of organic growth that you can also attribute to this business. So help us balance those two and maybe losses or potential investment in 2025.
spk13: Yeah, first of all, you know, regardless of when this closes, if it closes in 24, it will not have a material impact. It will not cause us to change our guide. So let me be clear on that. We're talking low single digit losses this year. And I think next year will be a positive year. I think the real, you know, question is how much, depending on timing of close synergy, can we realize next year and how much upside is there? But I don't expect this to be any sort of drag. If anything, it'll be, you know, I think some pleasant upside, but we're just hesitant to kind of commit to timing of synergies given that we don't have a definitive date of close yet. So really, I think that's the question for 25 is, you know, is it going to be slightly positive or are we going to be able to capture real meaningful synergies and start to accelerate some of the expected synergies that we have pegged for 2026 currently. And that's currently not something that we really can peg given we're not certain of the closing timing. But just to be completely clear, this will not change our guide regardless of when we close in 24. And this should be, if anything, a positive, certainly not a drag on EBITDA in 2025. Thank you very much.
spk00: Our next question comes from Steven Grambling with Morgan Stanley. Your line is open. Our next question comes from Steven Grambling with Morgan Stanley. Your line is open. Our next question comes from Joe Greff with Morgan Stanley.
spk20: Close. Joe Greff from JP Morgan. Good morning, guys. Depending on how you want to answer this, what was the parlay mix in the fourth quarter, if you want to look at it by handle or GGR, number of bets? What's the assumption for parlay mix growth for 2024? And then maybe another way to answer the question, too, if we look at Illinois, the only state that really details parlay activity, no matter how you cut it, you had a huge spike in what was reported parlay bet mix or parlay handle mix in December versus November. Specifically, what's going on there, and is that representative of other states with respect to parlay activity?
spk13: Yeah, so for the fourth quarter, we were around 30%. We think there may have been an error in the Illinois report for December that overstated it, so that's something we're still digging into. But it was around 30% for the fourth quarter, and we expect continued increase this year. We haven't put any exact numbers out for what we are forecasting parlay mix to be. I think some of this, you know, somebody mentioned in-game betting earlier. There's so many moving parts, and people have to remember, you know, it has different levers for monetization. are increasingly being adopted by consumers, you're going to see lots of things moving. In-game betting, of course, is going to have less parlay mix just because of the rapid nature of it and therefore may have lower hold, but it's still a very good thing for monetization. So this is something we have to always keep in mind. Obviously, hold and parlay mix are big levers, but it's not the only lever. Those are not the only levers that we have to increase monetization. But to answer your question, for Q4, it's 30%. and we're going to dig in and figure out what's going on with the Illinois data, but that looks a little off to me. Thank you.
spk12: Thank you. Our next question comes from Robin Farley with UBS. Your line is open.
spk01: Great. Thanks. I wanted to go back to the Jack Pocket acquisition for a moment just to kind of understand the opportunity. It sounds like there's already pretty significant overlap between the two customer bases. So is the idea that it's the opportunity to penetrate even more than that significant amount or is it more? in new states where Jack Pocket's operating and you're not there yet, although that would seem like a relatively small number of states. So just wondering if you could help us think about, since there's already so much overlap, where the incremental comes from. Thanks.
spk13: Yeah, it's a great question. I mean, first, you know, the fact that there's overlap shows us that the customers are a very similar type of customer. We looked at a number of different data points to verify that from demographic data to other behavioral and psychographical stuff. I think the idea is that overlap was with zero CRM or actual effort put towards cross-sell, and it's nowhere near the cross-sell that we've been able to achieve from OSB to iGaming. So we think there's a ton of upside there with real meaningful effort put towards that, and that's something we do best, we feel like. we have the best in the industry cross-sell rates. And I think whether it's DFS to OSB and iGaming or OSB to iGaming or any of the above, we've been able to achieve much higher cross-sell rates through our efforts. So I have to imagine there's a ton of upside there. And the other thing is, if we're seeing natural overlap with our audience, probably many of those are still using competitor products and not us. I think there's also an opportunity to market more effectively to customers in our database that may still be playing OSB and iGaming, but with competitors, maybe in the Jack Pocket database, I should say. So I think that's number one. And then number two is, you're right, absolutely. Every new state that opens, this is just like DFS has been for us. We have this built-in customer base. We know that there's tons of people around the nation that play live. One of the great things about this, too, is unlike... OSB and iGaming, you don't need legislative action in most states in order to get lottery, courier lottery, digital courier lottery launched. You need to get usually some kind of approval through the lottery director and the executive branch, but you don't need legislative action, which makes it a much lower hurdle to get up and running in new states. And this is something, of course, that every state lottery we think would want. It'll grow the lottery market, bring new customers in, So I think it's a great opportunity to get a product, you know, potentially in the vast majority of U.S. states. And you're absolutely right. I think as time goes on, if you, like us, believe that more and more states will continue to launch OSB and iGaming, then it'll be the gift that keeps on giving.
spk01: Okay. Thanks very much. And just a follow-up in terms of your acquisition philosophy overall, are you more of, likely to do things related to technology for your product, or are you looking more for things like this that have to do with customer acquisition? Thanks.
spk13: You know, I think we feel pretty good about our technology stack. I think that, you know, there may be small bolt-ons here and there that we think are helpful to enhance, but I really think it's more about these kind of strategic moves that are going to help us win in U.S. online gaming, and I think we're going to be super disciplined on M&A. I don't think you'll see us go on this rash of buying companies left and right. This is one we did a ton of diligence on. We underwrote it very carefully with very conservative, I think, assumptions. And we feel like it has high potential to be a real home run. So I think you're going to see us pursuing things like that that really make a lot of sense when you think about it. And I think you're going to see us continue to be super disciplined, and you're going to see us look at all sorts of different ways to take the capital that we're accumulating and create shareholder value. M&A is not the only way to do it. There are many others. I think that's the best way I'd describe it. I think it fits with how we're disciplined in general as a company. If you look at the deals we do on the business development and partnership side, it's the same thing. We use a lot of discretion. We're very careful, and we underwrite with a very strong analytic process, and that's exactly how we approach this M&A deal.
spk01: Great. Thanks very much. Thanks.
spk12: Thank you. Our next question comes from Dan Pulitzer with Wells Fargo. Your line is open.
spk07: Hey. Good morning, everyone, and thanks for taking my questions. First one, just want to touch on structural hold. I think you got it to 10 to 10.5% for 2024. And I think that's about 50 basis points up year over year versus over 200 basis points in 2023. Now, I get you're coming off a higher base, but I guess to what extent does this reflect some degree of conservatism? And are you seeing more casual bettors come into your system just as another competitor has launched and recently talked about growing the market there?
spk13: I think, first, I'm glad that you feel that there's some upside there. I do, too. I noted this earlier. I think one of the reasons that we're a little cautious with hold is that there are other things you can do to improve monetization, like pushing live betting more that might actually not increase hold but still be very good from an LTV standpoint. So we want to make sure that we leave some flexibility for all sorts of different levers and At the same time, I do think you're right. There's probably some upside there. You know, really for us, we've always had a nice mix of customers across the spectrum. And I do think in the last few months there's been, you know, more casual customers coming in, but there's been more customers of all sorts of spend and sort of, you know, across the spectrum of spend. So really not seeing anything tremendously different other than just really strong customer acquisition across the board, but I can't look at it and say it's skewing more casual or anything like that. It just seems like overall customer acquisition is just really strong right now.
spk02: I would just add, Dan, our philosophy on guiding to hold rate has been that we should commit to something that we have empirically realized. So as you saw, structural hold in Q4 was better than we thought. and that gave us conviction to increase the embedded hold rate in our 2024 guide. But to Jason's point, you know, we've got a lot of work going on to improve that, but our philosophy has been only to commit to what we've empirically actualized.
spk07: Got it. That's helpful. And then just for my follow-up, you alluded to some comments in the prepared remarks on optimizing capital structure. I mean, How should we interpret that? You know, are you kind of referring to maybe, you know, incurring some debt and maybe long term as you think about the company and maturing and becoming cash flow positive? How do you think about, you know, a healthy leverage ratio and what that might look like?
spk13: I mean, that is something that we're actively looking at right now. So, you know, we're still doing our work, but we'll have more to say on that in the coming months.
spk02: Yeah, I would just add, I mean, if you look at our cash balance that we forecasted, $1.6 billion at the end of this year before including the $400 million roughly for the acquisition of Jack Pocket, and then our multi-year plan that we outlined in November, we're obviously going to be accumulating cash very quickly. So, you know, it's a great position to be in, and we're exploring all those options in.
spk07: Appreciate all the detail. Thanks.
spk12: Thank you. Our next question comes from Robert Fishman with Moffitt Nathanson. Your line is open.
spk18: Good morning. I'm curious, can you talk about the recent hiring of Marie Donoghue as Chief Business and Growth Officer? I'm wondering, how does her prior experience at Amazon Sports potentially impact DraftKings' appetite to explore sports rights down the road?
spk13: Yeah, we're really excited to have Marie on board. I mean, she not only was at Amazon, she's at ESPN for many years and has an incredible reputation and really strong relationships throughout our ecosystem and industry. So very excited to bring her on. You know, I wouldn't say this is any way a signal that we're looking at live sports rights. That's not something that right now is on our mind. But I think she brings a number of different experiences and skill sets that will help us understand all parts of the ecosystem and we do a lot of business with folks who own live sports rights. So having that understanding from the other side of the table, I think will be very helpful in future opportunities that we explore in future negotiations. So very excited to bring her on, and I think she's going to bring a lot of real depth of experience as well as a unique perspective to the team.
spk18: Cool. And maybe just switching gears, can you discuss any more detail around the growth that you mentioned in increased bet frequency versus the bet size averages in 23 and how you're prioritizing one over the other to drive the 24 results. Thank you.
spk13: We really look at both. I mean, for us, it's about how do we first engage the customer? If we have the customer engaged, that's table stakes. You can't do anything if you don't have that. So we start there and then we really try to meet them where they're at. If they're looking for you know, new types of bets, and that makes it, you know, more interesting than great. If they're looking to try new sports, then we try to provide that to them. And, you know, really, I think for us, it's about taking that, you know, customer and personalizing the experience so they're sticky and they feel like it's easy and comfortable to use the app. So, you know, if you're always betting on basketball, we're going to show you basketball, but we might also show you other interesting basketball bets that we think you might find intriguing. So, you know, it's really something that I think starts with the customer, and, you know, there's all sorts of different levers that you can pull, and, you know, the important thing is not to force anything, to try to just get the right products in front of the right customers, and I think we've done a good job doing that.
spk18: Great. Thank you, guys.
spk12: Thank you. Our next question comes from Joe Stoff with SIG. Your line is open.
spk16: Thanks. Good morning. Jason, I was wondering if you could, I don't know, size or discuss the North Carolina opportunity. Do you see that similar to maybe in Ohio or Massachusetts, or do you see it maybe as, you know, like one of the maybe smaller, you know, new state launches? And then The second question I had was, I'm wondering if you could discuss just the differences in parlay penetration, right, between the new and, say, older states. And especially with that parlay penetration being lower in the older states, how easy is that to ratchet that higher, and is it reasonable that it can get to those same levels that you see in the newer states. Hopefully that makes sense.
spk13: Yeah. So on the first question, I mean, I think you're right. North Carolina will be similar. It's a little smaller population wise in Ohio, but it's a top 10 state and we expect it to be a great launch and contribute in a meaningful way. And it'll be pretty standard. I mean, at this point, our playbook's honed. So, you know, we're not going to approach North Carolina any differently. And other than a few optimizations that we always make around the edges. But I think you're going to see North Carolina be a very similar state launch to the ones that you mentioned that we did last year. And as far as parlay mix, yeah, you're absolutely right, newer states. I think it's always easier when you have a product that you're introducing customers to for the first time to get them to try new things and harder to get them if they've been using the product in a certain way for years to change behavior. So it's more of a grind, but the trends are absolutely continuing every single year in the oldest states that we have. From a parlay mix perspective, the trends are continuing to move in the right direction. So I think that's another one that will just be a continuous tailwind for us over time, and eventually they'll converge with what we're seeing in the new states. It'll just take a little longer.
spk16: Thanks a lot.
spk12: Thank you. Our next question comes from Steven Grambling with Morgan Stanley. Your line is open.
spk20: Hey there. Can you hear me? We can hear you.
spk06: Excellent. Thank you. Apologies for that. So on jackpot, I guess one question, is that going to stay a single app or be folded into the DraftKings app or both? And does the ramp to 60 to 100 million in 26 assume any new states get approved?
spk13: So For us, a lot of the questions around branding and product, we're still in the early stages. But the current plan is to keep it as its own brand and app. I think they've built a strong audience and a good brand. And I think that we want to keep it. But obviously, we're going to explore opportunities to integrate ecosystems, have all products available across all brands, just like we do with GNOG. And I think Jackpocket has a casino. So there's a lot to do there, I think. with their brand, and we'll see how that all evolves over time, but that's the current plan. And then I'm sorry, what was the second question?
spk06: Does the targets, as you look at the 2026 on- Oh, new states.
spk13: Yeah, so no new OSB and iGaming states are included in our synergy or any other assumptions, so we're just assuming current footprints, so a lot of upsides. if there's more OSB and iGaming states and cross-selling more customers. We do assume that some more lottery states launch. As I noted earlier, it's a lot more seamless to launch a lottery state. You don't need to go through the legislative process. It's really more of going and working out a deal directly with the state. I think that that's something that, you know, we feel a lot of confidence in. And if you look at their ramp over the last few years, they've launched a number of different states. And I think the hardest part really is, you know, because there's no legislative process, the hardest part is one they've already solved, which is building a technology solution that will scale and will be able to service multiple states and lots of customers at the same time. And of course, remember, there's already states that they're in that are big states. I mean, Texas is a huge revenue state for them. And as we know, Texas came very close last year to passing OSB, and we're very hopeful they will this year. New York is a huge state for them. I think New York could do iGaming in the next year or so. So that's another big opportunity. So really, I think the best is yet to come. And as I said earlier, This is an asset that we believe will just continue to increase in value because if you're a believer, which I hope we all are, that there will be more and more OSB and iGaming states. None of that is baked into any of our synergy assumptions. That's just all upside.
spk06: That's super helpful. And maybe looping in Jason Park here on free cash flow. As we look further out, how do you generally anticipate free cash flow conversion evolving?
spk02: Yeah, so we outlined that for 2024, the free cash flow, you know, the delta between adjusted EBITDA and free cash flow net impact of CapEx, Cap software, plus some, you know, cumulative good guys across working capital and interest income is about $100 million. So, you know, that's the free cash flow yield on the adjusted EBITDA. You know, I think about the components between adjusted EBITDA and free cash flow as being more steady. Over time, so as adjusted EBITDA grows, the free cash flow conversion percentage is going to go up, Stephen.
spk06: Perfect. Thanks so much. We're going to be back in.
spk02: You got it.
spk12: Thank you. Our next question comes from Bernie McTernan with Needham & Company. Your line is open.
spk03: Great. Thank you for taking the questions. Just to start, Jason, in the letter you said 87% customer retention over a five-year period on average. I think that was better than what was quoted in the Investor Day a couple years ago. Is that true that retention is improving that much, or are the numbers not apples to apples?
spk13: Yeah, I think that it's true. I mean, I'm not sure if it's exactly apples to apples. I'd have to go back and check, but absolutely retention is improving.
spk03: Okay. Any drivers to call specifically?
spk13: Yeah, I mean, I think it's largely product. That's the biggest one. I also think that you're just seeing more and more natural organic growth as customers adopt more sports and things like that, which just keeps them more sticky and active on the product. But it's really just the product advancement more than anything else. We also are constantly optimizing our CRM. So that's a big lever, too. I should mention we're testing all the time and finding wins. So I think between the product improving greatly over the last couple years and our marketing team continuing to test and learn, that's probably the biggest drivers. But there's a lot of things, right? I think our customer service has improved. I think there's just so many different dimensions across the product and across the entire customer experience. that have helped us improve our retention.
spk03: Great. And I know it's early days, but just wanted to get your thoughts on Barstool and what that could be as a customer acquisition and retention vehicle for you guys.
spk13: Yeah, we're very excited about that. We've worked with Barstool many times over the years and really thrilled to be working with them again. It's a partner that we know very well and have a ton of data on. So We felt really good. I mean, this is about as good as it gets in terms of us having historical data and being able to underwrite this deal. So it's really exciting, and we believe it'll be a strong performer for us. Great. Thanks, Jason.
spk12: Thank you. Our next question comes from Chad Bannon with McQuarrie. Your line is open.
spk11: Good morning. Thanks for taking my question. With respect to the gross margin guidance improvement for 2024, should we think about the 250 to 450 basis point improvement more of just kind of a factor of the scale and the growth that you're going to have, or are some of the, I guess, variable fees coming down, and we should expect for that to continue, just given some of your partnerships and what you're able to do with payment processing and the like? Thanks.
spk13: Yeah, I mean, I think it's a number of different things that come with scale. Certainly, there are discounts that come with volume and scale on things like payment processing. Also, promotional mix continues to trend down as we increase the ratio of existing to new customers. And those things, I think, are the largest drivers.
spk02: Yeah, I agree. I think it's all of the above, Chad, where the improving promotional reinvestment rate due to our mix of existing versus new customers, our improving hold rate, And then just ongoing optimization of our COGS vendors are all driving that improvement in gross margin rates.
spk11: Okay, great. Thanks. And then we'll probably see the public release, at least from New York, I believe later today, with respect to the Super Bowl outcome and kind of the hold rates there. But could you maybe give us a little preview in terms of how that fit into the Q1 scenario? guidance, how you guys did in the Super Bowl from a hold standpoint?
spk13: Yeah, so I think this speaks to the power of our work that we've done over the last few years to build out the same game parlay product and improve player props and really diversify the bets that despite the fact that the game outcome did not go our way at all with the Chiefs winning, we ended up actually holding right in line with what we thought we would from a hold rate perspective. So That was really, I think, a testament to the great work the team has done over the last few years to drive more diversified bets and more parlays.
spk11: Impressive. Thank you very much. Appreciate it.
spk12: Thank you. Our next question comes from Barry Jonas with Truist Securities. Your line is open. Thanks.
spk09: Can you talk about hold trends in iGaming? Do you think there's maybe a path to higher structural holds over time there?
spk13: You know, I think iGaming is a little bit different because it's so high frequency that it's really, you know, hold rate matters, of course, if you look at the math. But if you think about kind of, you know, a customer and how they behave, you know, most people sit and they play for some period of time and they have a budget. And, you know, I think that hold rate generally doesn't move more than one or 200 bips, you know, up or down in any given day. It's much more stable than sports hold rate because it's not outcome dependent at all. So, you know, it's always something to look at, but I think it's just a fundamentally different product. And, you know, it's the same thing with like live betting and game. If somebody's betting on every play of a game, you know, taking a super high margin doesn't necessarily make you know, that person stick for as long as you can. So it's very different than I think somebody who's making one or two bets pregame or maybe they're making a lot of bets pregame, but they're betting sort of on a much longer cycle and the money isn't churning as quickly.
spk09: That makes sense. Then just to follow up on Jackpocket, you know, I guess I'm trying to understand the risks to Jackpocket and the broader courier model and How do you see the potential for more states to legalize iLottery over time, which would effectively remove the need for service fees?
spk13: Well, I think that the real question is, what can Jackpocket contribute to the overall lottery ecosystem? And regardless of how it evolves, I think that their products, their customers are going to have a role to play. And this is something that any lottery would want, right? I mean, it would certainly make I would think, I shouldn't say any, I'm sure there's some around the country that for whatever reason don't, but it increases the lottery market and increases sales. So it should be a no-brainer, I would think, for the vast majority of state lotteries. And I think Jackpock is very well positioned for however it evolves in iLottery and other things. I mean, they have an incredible customer base, a brand. This is, I think, something that actually could be a real tailwind for them depending on how it evolves. But whether it continues to be the current model or whether it changes, I think that Jack Pocket is extremely well positioned and is a very unique asset.
spk09: Thanks so much.
spk13: One other thing worth noting too is iLottery requires legislative action unlike what Jack Pocket does. I think while it could happen, it's going to be a much slower burn, and I think the ability to get the digital lottery products that Jack Pocket offers up and running in a number of states quickly is just much more seamless.
spk12: Thank you. Our next question comes from Jordan Bender with Citizens J&P. Your line is open.
spk21: Great. Thanks for taking my question. So the Barstool partnership kind of highlights a theme of past years of using your marketing budget and your ad spend. Can you maybe help us think about some of the higher-cost legacy partnerships that are going to roll off this year versus some of the opportunity for incremental marketing agreements like a bar stool maybe into 24 and to 25 and the positive ROI you might see off of those? Thank you.
spk13: Sure. I mean, as you know, our relationship with ESPN ended late last year, so that is certainly one. But, you know, I wouldn't say there's like any one thing. We're constantly optimizing in and out. And actually, most of our spend is not committed. Most of our spend is done through, you know, buying that we can pull in and out of at any various points of time. So there's a ton of different levers that we can pull as we think about funding different agreements. And, you know, right now, I think given sort of the pace and cadence of what we expect state launches to be in 2024, barring some big surprise, I don't think you're going to see an increase in marketing this year. It's going to be much more of a focus on deploying our dollars much more effectively, and I think Barstool is a great example of that.
spk21: Great. And then on the follow-up, on Jackpocket, with CACs going down and LTVs going up, does the acquisition help your margin targets long-term just for the core business? I think it's around 30% still. Should we expect any incremental lift through this acquisition?
spk13: It's a great question. At this point, we haven't dug in as much on that, but I think it's certainly something that you could see. I think that what we get with Jackpocket is the ability to acquire a lot of customers at a fraction. It's about 10% to 15% of our current customer acquisition costs, and that's something that obviously will provide a lot of levers for being able to optimize margin over the long run, assuming that we can continue to do that, which I have no reason to believe we can't. And I think on the other side of it, being able to cross-sell, it'll provide some revenue lift. We don't view this necessarily. It's more like DFS, right? DFS is a nice little product, makes money for us, but it's not something that is going to drive the massive top line growth. That's really the OSB and iGaming. And it's more of a vehicle to be able to continue to acquire customers and engage customers in states that don't have that yet. And I think Jack Pocket, much like DFS, will do the same thing. And also, I think in states that do have OSB and iGaming, it'll provide us another vehicle to acquire cheaply and One of the cool things, I think, is if you look at sort of where a lot of customer acquisition happens now, it's during these big moments, whether that's the Super Bowl or March Madness coming up or any of those things. It's those big tentpole moments. And what Jackpocket does is it creates more of those big, mass, cheap customer acquisition opportunities during the year. And it could be any time, right? It could be the middle of August when there's suddenly a billion-dollar jackpot happening. and we're the only ones who are able to actually acquire en masse right before the NFL season starts. So it's those types of advantages, I think, that you're going to see really pay off over time.
spk21: Great. Thanks, Jason.
spk12: Thank you. Our next question comes from Jed Kelly with Oppenheimer & Company. Your line is open.
spk10: Hey, great, great. Thanks for taking my question. Has your structural hold improved theoretically, you're going to be able to promote at a higher incremental gross dollar. So can you talk about what that does for retention? And then my follow up is we're seeing these new streaming services start to pop up. Can you talk about where the category leading gaming companies are going to be in terms of in this new streaming wave and sort of helping around the distribution? Thanks.
spk13: Yeah, great question. So I think on the first one, it gives you the ability to do that. It doesn't mean we will. I think for us right now, we feel there's a lot of room to just continue to drive engagement through product and customer service and other things. But certainly having a little bit more cushion to be able to find other new sorts of promotions that works is another advantage. And it doesn't necessarily mean that that's going to be something we're looking to do. But I do think it provides an ability to do so, which is certainly an advantage over time. And then, you know, on the streaming side, I think it's early to say there's a lot of moving parts right now. And, you know, at the same time, you know, we know obviously that there's a lot of disruption going on in sports media. You know, obviously we've seen a ton of disruption and have seen kind of how the evolution of non-sports media and sports is still very much right in the thick of it. you know, the evolution that's occurring. And it'll be interesting to see how it plays out. And no doubt there'll be opportunities created. And we're always looking for new partners and interesting ways that we can take advantage of any disruption happening in an adjacent market to us.
spk10: Thank you.
spk12: Thank you. Our next question comes from Brent Montour with Barclays. Your line is open.
spk05: Hey, good morning, everybody. Thanks for taking my question. So the first one is another one on Jack Pocket. Just thinking about the non-overlap portion of the database, you know, I mean, I think we think about lottery and think of, you know, sort of a very wide diversified range of demographic and income levels. And I'm just curious, if you've done any work on the non-overlapping piece, give us a sense on, you know, who those folks are. Is it older people? Is it men or women? Yeah. And is that a richer cross-sell opportunity for iGaming or OSB in your mind? And how do you compare that?
spk13: Yeah, great questions. I mean, so we did a ton of work on the overall customer base and also on the general lottery market. And, you know, what we find is that the people that are buying lottery tickets on Jackpocket, they're using mobile devices to do so. They're younger. They're a more tech-savvy customer. It's a different demographic, I think, than the average lottery customer, and that's part of why it's growing the market, which is great. So similar to kind of the online better versus the retail better, it's just it's a different person that's willing and also that has an iPhone and that sort of thing. And I think really... That's kind of what the appeal is, is that this is a disruptive new thing in a market that really the customer wants this, right? I mean, people don't buy lottery tickets today. Sometimes I think due to convenience and just like being able to make a bet on your phone, I mean, if you look at anywhere online, right now that's legalized betting. Online betting makes up a much larger portion of the handles than retail betting. It just makes sense when you give people a digital and mobile option that you're going to grow the market and also reach a new demographic of persons. So that's really what we found when we dug in there. And I'm sorry, what was the second part of the question? Oh, iGaming or OSB. So Actually, another interesting thing we saw, I had gone in thinking this was going to be much more propensity to cross-sell to iGaming, this type of customer. But when we did the overlap analysis, it was actually quite similar, the overlap between OSB customers and iGaming customers. So that gave us great confidence, which makes sense in some ways, right? Because the overlap between iGaming and OSB and the cross-sell rates are so high. So it kind of makes sense when you think about it. But I would have gone in probably thinking it would skew a little more iGaming, and it was actually very similar.
spk05: That's really interesting. Thanks for that. And then maybe more on the sort of competitive landscape, this is a disruptive technology service that is growing based on penetration. And I think this is the number one player in the space. But you guys mentioned that the regulatory structure wasn't exactly a problem. And so maybe we wonder about barrier to entry and and if that's sort of low. Are there sort of second, third, fourth sort of apps out there nipping at the heels of this one, and what's the competitive landscape look like?
spk13: Well, no doubt I think there will be more, and I think what you really have to think about is, you're right, from a regulatory perspective, There are other – it's not as hard, but I think that what really is hard is the technology side. It's a very complicated fulfillment process, and every state is a little bit different, so you have to build a solution that can be flexible. It's actually quite similar to what we've built in terms of our multi-state regulatory structure. in OSB and iGaming, but I think the added piece for them is the fulfillment, and that's very complicated. To do that at scale in a cost-effective manner and to have a technology system, they have patents as well on various pieces that they've created. To have a technology system that can support rapid launch of states is not something that you can build right overnight. No doubt there'll be more competition over time, but I think these guys have a big head start, and while the barriers to entry may not be super high, I think that head start is real.
spk04: Helpful. Thanks, Jason.
spk12: Thank you. Our next question comes from Ryan Sigdahl with Craig Hallam Capital Group. Your line is open.
spk19: Thanks. Morning, guys. Just staying on Jack Pocket. Curious question. I get all the cross synergies you've mentioned, but are there any features that Jackpocket has that could potentially be useful, whether it be OSD or iGaming, thinking pool play, where they split winnings, there's an autoplay feature, so on?
spk13: Yeah, you know, I haven't really thought as much about that. They do have a lot of interesting things they've worked on. I know they have a bingo product that they recently launched. So, You know, there could be some leverageable things there for sure. Definitely have thought about it more as, you know, they're building out a great lottery experience. And by plugging in the iGaming experience that we've been able to build out and the OSB experience that we've been able to build out to the lottery experience they've been able to build out, I think that's where the real power is. But there also might be, you're right, some good nuggets there in terms of features and other things that are repurposable across other products. That's something that we'll have to look into a little bit more.
spk19: Great. And just as a follow-up on DFS, any early metrics and thoughts on the PIC6 product? And then how should we think about that take rate, gross margins, et cetera, relative to your traditional DFS business?
spk13: Well, that's a product we're very excited about. We haven't talked as much about it because it just launched, but it's something that we think could really reinvigorate DFS growth in a real meaningful way. Right now, we're seeing really good early signal very strong retention numbers, good monetization. The fees that we take, their guaranteed prize pools are actually higher than the average DFS fees, so that's good too. So a lot of things to like about that product, and I think it's something that we could really see be a meaningful contributor in the future. Thanks, Jason. Good luck, guys. Thank you.
spk12: Thank you. Our next question comes from John Decree with CBRE. Your line is open.
spk04: Good morning, everyone. Thanks for taking my questions. Covered a lot of ground, but maybe a high-level question on iGaming. I see a lot of success for you over the past year. Can you talk a little bit about, I think we talked sports and Jack Pocket, but about some of the stuff you have planned for iGaming. I think your proprietary content has been a big driver of of some of your success. But as we think about 2024 and where you're going in iGaming, you know, high level, what should we think about?
spk13: Yeah, I mean, first, we are just in the process of completing the migration on GNOG. So that's going to be a real exciting one. And really just at the very early stages of deploying our multi-brand strategy. And I think that's going to be a real tailwind for us. We also have a number of product features and new games that we're working on, as well as things that we're working to increase and build out, like our jackpots offering, which I think is a real differentiator for us. So there's a lot going on in that space. We're working on a lot of new gamification stuff. There's just a lot. And I think really front and center is that GNOG migration and having those products become you know, on the same platform, I think will allow us to really get even more leverage out of each additional feature and game that we launch.
spk04: Got it. Thanks, Jimmy. You touched on a little earlier iGaming, your view on New York perhaps getting close, and we probably feel the same way. There's quite a few builds circulating out there for gaming this session, but, you know, curious if, if you have a view or if your team has a view on at least directionally over the last couple of months or quarters, if you've seen, you know, greater progress at the state legislative level or if there's maybe anything out there that people aren't thinking about that's not, you know, major headlines like New York that, you know, might be interesting over the next kind of one or two years on the iGaming regulatory front.
spk13: Yeah, there's a few states that I think are getting momentum on iGaming now. And, you know, it'll be hard to say, but I think we're going to get at least one or two this year, if I had to guess. You know, some of the states I'm hearing some momentum in include Maryland. Wyoming is one. So, you know, I think there's a few states that could consider it. I think a dark horse is Illinois. Really what I think you saw, and there's kind of two things that I think are playing out here. One is a number of different states, you know, wanted to do OSB first and see how that went. And that's still ramping for them. And so, you know, the draw for that reason of new tax revenues from online gaming isn't as strong if you just launched online sports betting and you're waiting to see how it's ramping and you're still getting more and more accustomed to and comfortable with it. The second thing is that, you know, we talked a few years ago about post-COVID and how that was going to be a real, you know, catalyst given states would need tax revenue. What we ended up seeing was that so much federal money was pumped into the state's coffers that that really dragged, you know, over the next few years, it kind of extended that timeline a bit. But now that's, I think, coming, you know, to an end in many states. You're starting to see budgets that really look a lot like the budgets four or five years ago in many states, and the surpluses in some of these states are no longer there. And so I think that's going to also just sort of change the dynamic in the coming years between people getting comfortable that the regulatory and responsible gaming pieces that we can put in place are robust and really do a great job protecting people, understanding there actually is an illegal online casino market, iGaming market, and that You know, much like with sports betting, disrupting that illegal market that had no consumer protections, paying no tax revenue, actually is a real priority that states should have. And then, of course, the amount of programs, whether it be educational or otherwise, that the revenues can fund, I think, are also going to be real catalysts behind. And, you know, it's kind of as we expected. Maybe not exactly as we expected, but we thought there'd be a lot of momentum initially on OSB. I was actually pleasantly surprised that as many states as they did ended up doing iGaming at the same time. And, you know, I think as OSB legislation continues to move through the states, I think you're going to see a wave of iGaming legislation start to materialize over the course of the next year or two.
spk04: Thanks, Jason. We agree. That's all helpful commentary. And congratulations to you and the team on a great 2023.
spk13: Thank you so much. Really appreciate it.
spk12: Thank you. There are no further questions at this time. I'd like to turn the call back over to Jason Robbins for any closing remarks.
spk13: Well, first, thank you all for joining us on today's call. Really, 2023 was an excellent year for DraftKings, and we're so excited about the opportunities in 2024 and beyond. I think 2024 is going to be even a bigger year for us. I hope everyone stays safe and well and look forward to chatting with you in the future. Thank you.
spk12: Thank you for your participation. This does include the program and you may now disconnect. Everyone have a great day.
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