Direct Digital Holdings, Inc.

Greetings, and welcome to the Direct Digital Holdings fourth quarter and full year 2022 earnings call. At this time, all participants are in listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Brett Malott, Senior Vice President, Investor Relations, ICR.

Good afternoon, everyone, and welcome to Direct Digital Holdings' fourth quarter and FY 2022 earnings conference call. My name is Brett Malott, and I'm representing Direct Digital Holdings from ICR. On today's call are Direct Digital Holdings Chairman and Chief Executive Officer, Mark Walker, and Chief Financial Officer, Susan Eckert. Information discussed today is qualified in its entirety from the Form 8K and accompanying earnings release, which have been filed today by Direct Digital Holdings, which may be accessed at the SEC's website and DRCT's website. Today's call is also being webcast in a replay we posted to DRCT's Investor Relations website. Immediately following the speaker's presentation, there will be a question and answer session. Please note that statements made during the call, including financial projections or other statements that are not historical in nature, they constitute forward-looking statements. These statements are made on basis of DRCT's views and assumptions regarding future events and business performance at the time they are made. We do not undertake any obligation to update these statements. Forward-looking statements are subject to risk, which would cause DRCT's actual results to differ from its historical results and forecasts, including those risks set forth in DRCT's filings at the SEC. You should refer to carefully consider these for more information. This cautionary statement applies to all forward-looking statements made during this call. Do not place undue reliance on any forward-looking statements. During this call, the DRCT will be referring to non-GAAP financial measures. These non-GAAP financial measures are not prepared in accordance with generally accepted accounting principles. Reconciliation of the non-GAAP financial measures the most directly comparable GAAP measures is available in the earnings release of GRCT filed in Form 8-K today. I will now hand over the conference call to Mark Walker, Chief Executive Officer. Mark?

Thanks, Brett, and good afternoon, everyone. This is our first Q4 full-year earnings call as a public company, and I'm incredibly proud to report strong results for both the quarter and the year. Our first year as a public company demonstrated direct digital holdings operational excellence, expansion, and market share growth, which garnered robust financial performance. Before we get into more detail about the full year, I'd like to begin with a quick summary of our fourth quarter. In Q4 2022, our revenue increased to $29.4 million, an increase of $16.5 million, or 128% over the $12.9 million in the same period of 2021. And adjusted EBITDA was flat at 1.8 million. Our supply-side platform continues to increase publisher partner engagements in addition to increasing in our impression inventory. In the fourth quarter, our sell-side advertising segment processed approximately 132 billion monthly impressions, an increase of 81% over the same period of 2021, with over 833 billion bid requests for the quarter. In addition, the company's sell-side advertising platforms received over 17 billion bid responses in the fourth quarter of 2022, an increase of over 25% over the same period of 2021, through 170,000 buyers for the quarter, which is 109% increase over the same period of 2021. On the buy side, these businesses served approximately 218 customers, an increase of 7% compared to the same period of 2021. While Q4 is historically our strongest quarter, this year we began our process to expand our overall capacity, scale, and performance to fuel growth for 2023 and 2024. We achieved these results while we began our transition to HPE GreenLake environment will allow us to continue expanding our growth for the next few years. Looking at the full year of 2022 was a volatile year in the ad tech space, primarily driven by supply chain disruptions and larger economic issues. Also had a negative impact on the industry's operating environment. Open Marketplace CPMs, our platform strategy, directly benefited as Walgarden saw difficulty as the middle market businesses moved to look for alternatives due to being less expensive, less restrictive, and more accessible with expansive reach. In spite of these macroeconomic issues and changes, our company was able to achieve total full-year revenue of $88 million in line with our previously issued guidance, an increase of $49.9 million or 131% growth over $38.1 million achieved in 2021. We also achieved adjusted EBITDA of $8.8 million or 38% higher than the $6.4 million adjusted EBITDA for the same period in 2021. On the corporate side, we had a number of achievements, a few which I wanted to highlight today. First, as mentioned before, we successfully completed our IPO and raised $15 million of capital upon completion. Second, we raised an additional $3.9 million of non-dilutive capital to retire the USD and preferred equity position. On the organizational side, we added three new independent directors for our board of directors, adding technology and industry depth as our advisors, And we successfully constructed a shared services operation to capture cost synergies across all of the direct digital holding subsidiary companies. And finally, we re-platformed and transitioned Colossus SSP via a groundbreaking partnership with HPE Greenlink. We firmly believe that our market-leading performance in 2022 was driven by three key strategic objectives, our technology efficiency, our processes, and our people. Our technology configuration has allowed us to spend both financial and resource investments effectively. Consequently, we internally call our strategy Smart Innovation, where we build, borrow, or buy technology with the end-use cases in mind, and we are directly focused on driving ROI for both our clients and partners. If we can't see a tangible outcome that is metric-driven, we do not invest. We believe that has been one of the main contributors to our profitability and outpaced results that we have experienced since we have been public. Direct Digital Holdings values the neglected and nascent publishers that have not been added to the advertising ecosystem. This has allowed us to deliver reach and performance that is historically rare. Additionally, with our approach on the buy side and sell side of the businesses, we have been hyper-focused on delivering ROI and performance to our clients and partners. Instead of clients spending money with our company and not delivering a return, we're always driving for results for them. By being positioned in these nascent markets with our buy-side platform focused on the middle market and our sell-side platform focused on both the general and multicultural publishers, our team is in a strong position to capture market share that has historically been ignored. Within the United States, the multicultural audience represents 40% of the U.S. population. However, according to the Association of National Advertisers, marketers historically are only allocating 5% of their marketing spend to reach those audiences. If companies want to grow in the United States, they will have to reach those markets through those publishers, and therefore we believe the overall trend of this spend dislocation can work in our favor. And we're looking to continue to see that growth for the foreseeable future. Regarding our team members, our employees come from corporate America, consulting and other leading ad tech firms. We hire experts who have diverse views, perspectives, and backgrounds, but who are also highly experienced in their craft. We believe that our diversity is our secret sauce, and you will not find a company in this field that is more diverse across all levels of the organization. From our board of directors to our leadership team to our staff, our company's diverse environments bring the best solutions and subsequently positive results. We plan to continue to preserve and promote a diverse culture to deliver positive results for our clients, partners, and our shareholders. Turning to strategic growth for a moment, We have a history of making strategic acquisitions, and we believe in the current marketplace with over 80 plus SSPs in the programmatic ecosystem. There is certainly an opportunity to explore and evaluate strategic growth opportunities. However, we want to make clear that any such opportunities must be strategic, opportunistic, and accretive to our company. As a company, our primary focus for 2023 is to continue our strong growth trajectory and deliver $118 to $122 million in top line revenue along with strong profitability. In addition to our organizational focus, we believe the current market dynamics are favorable for direct digital holding because of a few macro trends. With the current increase in media spend being targeted to reach growth, multicultural audiences, and middle market companies moving dollars away from traditional media spend to digital, Our proven operational model combined with our stable capitalization and liquidity structure has strategically positioned our company to continue its growth trajectory. I will now hand things over to Susan Eckert, who is going to walk you through some of the financial highlights in further detail. Susan?

Thank you, Mark. Before I dive into our financial results, I wanted to quickly make a correction to the full year earnings per share number we released this morning in our earnings press release. Full year 2022 earnings per share should have read 23 cents instead of the 17 cents, and we have consequently put out a corrected press release. Turning to top line revenue, our revenue increased to $29.4 million in the fourth quarter of 2022, an increase of $16.5 million, or 128% over the $12.9 million in the same period of 2021. We finished the year with total revenue of $88 million, which was in line with our guidance, an increase of $49.9 million, or 131% growth over the $38.1 million achieved in 2021. Our sell-side advertising segment ended the year with a strong fourth quarter and drove the majority of this increase. Colossus SSP grew to $22.3 million for Q4, and contributed 15.6 million of the increase or 231% over the 6.7 million in the same period of 21. For the full year, our sell-side segment achieved 58.7 million in revenue, an increase of 46.7 million or 389% growth over the 12 million in 2021. For the fourth quarter, our buy-side businesses orange 142 and huddled masses grew 15% year over year and contributed 0.9 million of our increase, finishing the quarter with 7.1 million in revenue compared to 6.2 million in the same period of 21. For the full year, our buy side segment grew to 29.3 million, an increase of 3.2 million or 12% over the 26.1 million in 2021. For the fourth quarter of 2022, gross profit dollars were $7.4 million compared to $5 million for the fourth quarter of 21, an increase of $2.4 million as a result of higher revenue. Gross margins for the fourth quarter of 22 was approximately 25% compared to 39% in the same period of 21. Gross profit dollars for the year were $28 million compared to $18.4 million for 2021, an increase of $9.6 million as a result of higher revenue. Gross margin for 2022 was approximately 32% compared to approximately 48% for 2021. These margin results are in line with our margin expectations given the rate of accelerated growth in our sell-side advertising segments. Our sell-side segment whose revenues grew as a percentage of our overall revenue has a lower gross margin than our buy-side segment. The buy-side advertising segment gross margins were 61% for the fourth quarter of 2022 compared to 60% in the fourth quarter of 2021. The sell-side advertising segment gross margins were 14% for the fourth quarter of 2022 compared to 19% in the fourth quarter of 2021. For the entire year of 2022, the buy-side advertising segment gross margins were 64% compared to 62% in 2021. And for 2022, the sell-side advertising segment gross margins were 15% compared to 18% in 2021. As the sell-side business segment continues to grow, the slight reduction in the margins are due to the continued investment in our technology and our overall mix of publishers. With respect to the operating leverage of the SSP programmatic business, the higher revenue does result in higher dollar EBITDA contribution by the sell-side segment. Operating expenses increased to $6.3 million in the fourth quarter of 2022, or an increase of $2.6 million over the $3.7 million of expenses in the fourth quarter of 2021. For the full year 2022, Operating expenses were $21.3 million compared to $14 million in 2021 or an increase of $7.3 million. In 2021, Direct Digital Holdings was a private company. As a result of our IPO in February of 2022, the company has increased its headcount in the shared services area and incurred higher costs related to being a public company primarily in the professional services and investor relations activities, which in total, we estimate these to be approximately $3 million over the course of our first year. With our organic revenue growth, we have also added strategic headcount in our sales and operational personnel. Operating income was $1.2 million for the fourth quarter of 2022 compared to operating income of $1.3 million in the same period of 2021. For the full year, operating income increased $2.3 million or 52% to $6.7 million for 2022 compared to an operating income of $4.4 million for 2021. In looking at our organic growth of our three subsidiaries in 2022, the operating income for the combined buy-side and sell-side advertising segments was $14 million. 102% increase or $7.1 million compared to the $6.9 million for 2021. Net income for the fourth quarter was $0.2 million compared to a loss of $2.1 million in the same period of 2021. For the year, net income was $2.9 million in 2022 compared to a loss of $1.5 million in 2021. For the fourth quarter, adjusted EBITDA was flat at $1.8 million in the fourth quarter of 2022 and 2021. And for the full year, adjusted EBITDA grew to $8.8 million, or 39% higher than the $6.4 million adjusted EBITDA for the same period in 2021, notwithstanding the additional public costs mentioned earlier. Regarding earnings per share, while we did have some investments in both our operations and personnel in Q4 impacting our EPS, we want to remind everyone that Direct Digital Holdings is a high growth, first year public company in the ad tech space. As the analysts on this call know, management focuses on two metrics to judge our performance, top line revenue and adjusted EBITDA, both of which showed strong results this quarter. Turning to the balance sheet, we ended the year with cash and cash equivalents of $4 million, a slight decrease from the $4.7 million as of 12-31-21. Total cash plus our accounts receivable balance as of year end was $29.1 million compared to $12.6 million at the end of 21. We continue to invest in Colossus SSP technology, and during the quarter, we acquired the license from our third-party developer, for $500,000 and invested in the transition of our servers to HPE GreenLake, as well as additional software to further mitigate IVT. As previously disclosed in our Form 8K filing with the SEC on January 9, 2023, we did enter into a loan and security agreement with Silicon Valley Bank, which provided for a revolving credit facility. We had not yet drawn any amounts under this credit facility and as disclosed in our Form 8K filing on March 13th, we have issued a notice of termination of the loan agreement and we are in the process of terminating the credit facility. We have received a consent to terminate the credit facility and a waiver of the terms relating to the credit facility under our term loan and security agreement with Lafayette Square Loan Servicing. Based on our expectations of cash flows from operations and the available cash held, we do believe that we will have sufficient cash resources to finance our operations and service any debt obligations until at least the end of fiscal year 2023. Now to touch on our guidance. Our guidance assumes that the U.S. economy does not have any major economic conditions to deteriorate or otherwise significantly reduce advertiser demand. We plan to offer annual guidance and update it throughout the year, and accordingly, we estimate that for the fiscal year 2023, we expect revenue to be in the range of $118 million to $122 million, or 36% growth year over year at the midpoint. As we enter into our second year as a public company, we remain disciplined in our strategic organic growth initiatives, as well as a continued focus on delivering strong EBITDA and providing maximum value for our shareholders. Now I'd like to turn it back over to Mark for some closing comments.

Thank you, Susan, and thank you to everyone for joining. We sincerely appreciate your interest in Direct Digital Holdings and the exciting business and opportunity we're building here.

We are now going to open the line for some questions. Ladies and gentlemen, if you'd like to ask a question.

please press star one on your telephone keypad, and a confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys.

One moment, please, while we pull for questions. And our first question comes from the line of Dan Kurnos with the Benchmark Company. Please proceed.

Great, thanks. Solid finish to the year, guys, in an obviously uneven environment. I guess, you know, Mark, there's a lot of noise out there, so I'll ask the boring questions first. You know, you gave some color in your prepared remarks around, you know, mix away from walled gardens, and clearly you guys play in a more performance-oriented space, benefiting as well from, you know, diversity initiatives. We saw some positive trends there, especially out of guys like Group M even What kind of gives you the confidence in the growth outlook this year? And can you give us kind of your view on mix of growth and buy side versus sell side?

Yeah. No, good question. And good to hear from you, Dan. What we've been looking at is pretty much the overall market and where we have really kind of carved our niche. And that's in regards to the buy side, it's in the mid market. And as you know, we're in nascent markets that are your tier two, tier three media markets. And we work primarily with DMOs, our destination marketing organizations, and then we work with tier two agencies as well as with direct brands. As it relates to the buy-side business, based upon what we saw at the last half of the year versus what we're starting to see at the beginning of this year, we feel like the momentum that we have captured on the buy-side business is still there for at least the first half of this year. as well as in what we have seen in regards to the contracted business that we have, the contract business that we have, as well as the IO or insertion order business that we've seen. Based upon what we have seen in those marketplaces, we have seen that even in this recessionary period, if you will, that the market seems to be stable and holding strong with the middle market as it relates to our buy-side business. When we talk about our sell-side business, we are focused on the multicultural space, as well as the general market. And some of the components that we have put in place, even if there is somewhat of a level of a downturn when you think about the Fortune 500 companies and pullback in marketing spend, the amount of greenfield space that we actually are able to grow in adding new publishers as well as DSPs, we feel like we'll be able to overcome any recessionary issues that we might experience in 2023. And those are some of the contingencies we put in place. In addition to that, we have been, specifically in Q4, started the process of replatforming our Colossus SSP to allow us to really build up that infrastructure that we need to maintain the growth that we are anticipating throughout 2023 as it relates to the addition of new publishers and DSPs working inside of our ecosystem. So those are the pieces that we have in place to help us carry on the growth and the momentum that we experienced in 2022 throughout the 2023 year. And that's how we were getting comfortable with giving the guidance that we have provided.

Got it. That's super helpful. And I know you gave a revenue guide, but can, you know, at least maybe at a high level, can you give us a sense on how you think margins are able to trend throughout this year and maybe some of the puts and takes on investments?

Yeah, absolutely. So just to give, we will not be giving EBITDA guidance or EBITDA margin guidance for 2023. What I will tell you is we are, as you know, when we built this company, we have been a self-funded organization and we have been very judicious in the capital that we receive. But we also believe maintaining some level of profitability is very important to give us organizational discipline. But what we are also planning for is a level of investments. in platform and in Salesforce and in people for 2023 to really position us for 2024 and the growth that we're anticipating two years out. With that being stated, what we will say is we are planning and managing to profitability, but we will not be given EBITDA guidance or EBITDA margin projections as to what that will look like. We'll be managing to top line revenue numbers on the go forward. What we have seen is because we are adding some of the larger publishers, the gross profit margin on the sell-side business historically has been around the 18%. We are anticipating that to be around the 14%, 15% range because of some of the hardware investments that we're making as well as some of the hardware I would say preventative measures as it relates around IVT that we're making and also adding the larger publishers. You see some level margins, but we are also planning on putting in new projects to help us grow that margin in the 2024 year.

Got it.

That's actually really helpful. And just maybe one kind of fun one that you guys talked about, sort of strategic opportunities. I mean, on one hand, we've got, you know, DOJ pressure on Google. On the other hand, we've heard Magnite say that they're starting to see some undifferentiated SSPs start to fall by the wayside. So how are you thinking about targets for consolidation, if that's what you're thinking? How do we view those targets? Any way to frame sort of the size or the structure of what that might look like?

Yeah. In regards to our corporate development, our strategic investment approach, What we really look for is technology that we think that can add to our current technology stack. We also look at something that can be a creative as well as that can leverage the operations that we've already built in today. If we see process that we think that we could streamline in order to capture more EBITDA, those are other opportunities that we'll be looking at. But again, it will be very opportunistic. And if we, go down the path of future acquisition. And if we see something that's opportunistic that we think we can bolt on inside of our platform, it's something that we'll take a hard look at and decide if it makes sense for our business in the go forward.

Got it. All right. Awesome. Thanks for all the color, Mark. Really appreciate it. Absolutely. Our next question comes from the line of Darren Aftahi with Roth MKM.

Please proceed.

Hi, this is Dylan for Darren. Thanks for taking my questions. Wanted to sort of follow up on gross margins and the compression that you saw there. Appreciate the color on the 14, 15% outlook. But how much of that is driven by sort of less favorable economics as you move upstream to work with larger publishers that get you that scale versus some of the investments you might be making in some of the data side? and hardware?

Yep, combo of both. It's a combo of both that we have been experiencing. So I would say it's dead even on both. But what we will say is we have tactics and an approach that we're putting in place. So by 2024, we think that we're going to see a reversal of those margins based on new products we'll be bringing to the marketplace in that timeframe.

All right, thanks.

And on the DMO side, have you seen any expansion in your pipeline? I guess what I'm trying to say is net new clients or some of the growth that's happening there that you're taking greater ad spend from your existing DMO clients?

Yeah, good question. Yes, we've actually experienced both. We have won some new DMO contracts. City of Spokane is one of them. I'm sorry, Spokane Airport is one of the new ones that we just recently won, and we have a full-fledged strategy to go after more market share in the DMO space. In addition, some of our larger clients who have been historically favorable spins with us have actually increased their spins. So we are growing customer count as well as market share inside of those accounts have also been expanding for us as well. And we think that that's a positive movement from the leadership team that has been pushing our buy side business. And we're excited about how we've been able to grow on that front.

Great. Thank you. And one more, one more, if I may, in terms of the sales guidance, Should we expect a similar trajectory and cadence of last year where it's sort of much stronger in the second half of the year and really 2Q as well with 1Q sort of being quite low compared to the rest of the quarters?

Absolutely. We typically, our business typically follows the typical seasonality bend of most digital marketing where Q1 is the slowest period, Q4 is the highest. We have no reason to think that that seasonality trend is going to deviate for this year, and we're actually planning our business accordingly, with Q1 being our slowest period, and it builds from there.

Great.

Thank you. That's it for me. I'll pass it on. Absolutely. Our next question comes from the line of Michael Kopinski with Nobel Capital.

Please proceed. Thank you, and thanks for taking my questions. Can you talk a little bit more about your headcount? What is it currently? And then what are your hiring plans? I know that you said that you'd like to continue to hire to support faster revenue growth. I'm wondering if your current sales staff that you have and so forth supports the 118 to 122 million in revenues for this year, or do you feel like you need to hire to achieve that from current levels?

Hey, Michael. This is Susan. Yeah, thanks for the question. We have about 70 people right now, and the headcount that's in place right now will support the growth in 23. We normally hire those folks about six to eight months ahead of time because it does take a while for these boots on the ground to ramp up. And so we do have the sales team in place to deliver on that revenue, and we're currently also planning on hiring additional people in 23 as we look to the 24 strategies.

Thank you. And I know that when I look at the quarter, the compensation expenses were a little higher than expected for me. I was just wondering, I know that you may have had some management changes in one of your segments, but I'm just wondering, was that due to the hiring that you had or was that simply planned hiring? Can you just kind of give us some color on that?

Yeah, no. In the fourth quarter, of course, we had the higher headcount in the fourth quarter. We made some investments in people and compensation plans And so, yeah, that's where we ended up for the year.

And just so you're aware, we do hiring in Q4 for us so that we can have boots on the ground ready to run come Q1, Q2 of the next year. So part of our Q4 planning is to strategically hire in Q4 so that we can have boots on the ground and get the benefit of those people coming on board come Q1, Q2 of the next year. So that's a trend you'll probably continue to see on the go forward.

Perfect. And then just to ask this question because I feel like I have to, have you noticed any fallout from the SVB from a client perspective? Anything notable there?

Yeah, nothing notable. I mean, we have addressed all the concerns that our customers and vendors have had and, you know, have no exposure there. So we haven't seen any disruption in cash coming in, and we haven't had any disruption in cash going out. So we feel we're protected as far as any direct impact from that.

Right. And then on the transition to the new servers, has that gone as planned? Have you noticed any issues that have developed? And then I believe you had duplicative cost in the quarter. If you can just remind me about that. And if there was duplicative cost, can you kind of outline about the dollar amount, what that might have been? Yes.

Yeah, go ahead. Go ahead.

Yeah, Michael, so we did look at the cost because we want to make sure that we protect that transition and not have any interruptions whatsoever. That was probably about $100K in the quarter that we spent with HPE to make sure that we had some redundancy built in, and we're going to continue some of that in Q1 as we finish up that transition.

Gotcha. And then, you know, you talked a little bit about the competitive landscape, and I'm just wondering in terms of whether or not you're seeing any pricing pressures just because of the environment, or is it just simply the larger customers that you're going after?

Simply the larger customers that we're going after. They have a little bit of price sensitivity as it relates due to the volume of impressions that they're able to provide. So that's part of the business strategy, and other of our competitors have had the same.

components as well so it's standard gotcha that's all I have thank you thank you our next question comes from the line of Edward Riley with EF Hutton please proceed you guys thanks for taking my question Congrats on the growth on the buyer base within the sell side segment during the quarter Just wondering what you guys are doing to maybe incentivize these buyers to continue using your platform versus maybe going through some other sell-side platforms.

Yeah, absolutely. Really, it's the relationships that we're able to build on the buy side of our business with the outreach. The strategy that we take is to build relationships not just with the DSPs, but we go further upstream with the agencies and the brands as well. Building those relationships and then providing them access to long-tail publishers that are focused in on the multicultural ecosystem and giving them a one-stop shop where they can buy general market as well as multicultural publishers from a trusted company like ours has proved to be beneficial. In addition to that, the level of technology and the reliability we've been able to provide the marketplace has also been a benefit for customers wanting to do business with us. So once they're engaged, they typically stay and want to continue to transact with us because the way that we've been able to run our business has proven that level of efficiency and they have seen the benefit of that performance in the long run.

Okay, got it. Thank you for that. All my other questions are asked. Thanks. Thank you. There are no further questions at this time. This will conclude today's conference. You may disconnect your lines at this time, but thank you for your participation.