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spk00: that had been historically overlooked by DIRT. We're developing communication strategies and tools to increase our engagement with general contractors, architects, and designers, all important decision makers who should be hearing our story directly and consistently. Turning next to sales, in addition to adding regional directors to manage and develop the core sales team, we identified strategic accounts as an important source of future growth. I'm pleased to say that the number of conversations underway with potential clients, as well as existing clients who are candidates to be served as strategic accounts, is higher now than ever. We have also made great strides structurally in equipping the organization to win this highly competitive business. We hired a director of strategic accounts and enterprise sales with over 30 years of experience and have added three people to this team. They've generated a qualified list of end users that we are actively targeting. Turning to slide six, in the face of COVID-19 travel restrictions, our enhanced client experience team demonstrated our commitment to innovation across every aspect of our business, creating a virtual client tour that, we believe, maintains the effectiveness of the many in-person tours we hosted pre-pandemic. They're also broadened that virtual approach to include comprehensive employee and partner onboarding programs. I expect these tools, while created out of diversity, to become standard offerings for DERF. The distribution partner network is critical to our success, and we've invested heavily to improve support and engagement. In addition to our lead generation activities, we now have seven people dedicated to our partner success team. Our partner portal will launch following the second phase of our CRM system rollout.
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