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Viant Technology Inc.
Q32021
11/9/2021
Chris Vanderhoek
Co-founder and Chief Operating Officer
Good afternoon, everyone. My name is Chris Vanderhoek, co-founder and chief operating officer at Viant. Prior to starting our third quarter 2021 earnings call, we would like to open with a video about our WWC software release that was taped at a recent event we hosted with Advertising Week in New York.
Unknown
WWC Video Narrator
The third-party tracking cookie was never ideal. At its best, it was still transient, intrusive, and opaque. And no surprise, it spawned a consumer privacy backlash.
Chris Vanderhoek
Co-founder and Chief Operating Officer
The entire digital advertising ecosystem for years has been built on a cookie.
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