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spk01: My name is Anne, and I will be your conference operator today. At this time, I would like to welcome everyone to the Expedia Group First Quarter 2021 conference call. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star then one on your telephone keypad. Thank you. I would now like to turn the call over to Patrick Thompson, Senior Vice President and DFO of retail. Thank you. Please go ahead.
spk12: Good afternoon and welcome to Expedia Group's Financial Results Conference call for the first quarter ended March 30, 2021. I'm pleased to be joined on the call today by our CEO, Peter Kern, and our CFO, Eric Hart. The following discussion, including responses to your questions, reflects management's views as of today, May 6, 2021 only. We do not undertake any obligation to update or revise this information. As always, some of the statements made on today's call are forward-looking, typically preceded by words such as, we plan, we expect, we believe, we anticipate, we are optimistic or confident that, or similar statements. Please refer to today's earnings release and the company's filings with the SEC for information about factors which could cause our actual results to differ materially from these forward-looking statements. You will find reconciliations of non-GAAP measures to the most comparable GAAP measures discussed today in our earnings release, which is posted on the company's investor relations website at ir.expediagroup.com. And I encourage you to periodically visit our IR website for other important content. Unless otherwise stated, all references to cost of revenue, selling and marketing expense, general and administrative expense, and technology and content expense exclude stock-based compensation. and all comparisons on this call will be against our results for the comparable period of 2019. And with that, let me turn over the call to Peter.
spk10: Thank you, Pat. Good afternoon, everybody, and thank you for joining our call. We have some brief remarks. Of course, take questions. I'll start by talking about the Agencia deal, which we announced a few days ago. That proposed deal is extremely exciting to us. And in a few minutes, Eric will share the details. But I'll just say it really highlights three core things we're trying to do. One is find the best opportunity for all our businesses. And in this case, we felt that putting Agencia together with Amex GBT created a great opportunity new combined corporate enterprise that could focus entirely on the corporate customer and really provide a best-in-class suite of services to serve those customers. And our ownership in that company, we're very excited to have. Secondly, we signed a long-term lodging supply and tech contract agreement with the company. And you'll recall we have a big B2B business, Expedia Partner Services. It is core to our strategy long-term, and driving and powering the industry broadly is an important move for us. So this deal enhances significantly and just gives us more throughput to continue to innovate both on the supply and technology side to to provide great services to the entire travel ecosystem. And finally, as we've talked about endlessly over the past year, we are trying to simplify our company so we can focus on the most important and largest opportunities. And with Agencia in a great new home, should this deal proceed, we will be in a great position to focus on our B2C and B2B businesses and our core technology platform. And that's really a great chance for us to get simpler and get agility and speed in the rest of our core business. Moving on to recent trends, I would say, as I've said, travel remains a study in contrast for different geographies. Some are still shut down. Some, like the U.S., are quite open now. And equally, a study in differences between vacation rentals, domestic travel versus international travel. Business travel is more challenged. Conventional lodging, particularly in big cities, is more challenged. So it's really a study in contrast. It depends where you're strongest. We have benefited greatly in our vacation rental business and our domestic U.S. business, but other parts of the business still remain challenged. I would say, and many have reported already, but the summer looks strong, particularly in the U.S. and in other markets where vaccinations are well along the way. We are already seeing booking trends well above 2019 levels for leisure destinations, beach, mountains, et cetera. And that goes for not only vacation rentals, but also for conventional lodging. To give a little more color on bookings themselves, we said on our last call that we were down somewhere in the high 40% in 2019. gross bookings, net of cancellations in the January period, that has moderated to downs around 20% in March and has improved on that in April. So, the trends remain strong, again, driven largely by those strongest markets. But still, the trends are very good and we're excited about that. I would just keep in mind, while summer looks great and we are ambitious and feeling good about the overall recovery, that calendar is still a question mark. We don't know what seasonality will look like as long as COVID is here, and the usual trends that might come in the fall and winter are still unknown. So while we're extremely excited about summer, it's a little too early to predict how those trends with work from home, whether school is in session, et cetera, will change travel behavior. going into the following quarters. On the Vrbo front and vacation rentals in general, we continue to lean into that business. We have grown share in all our strongest markets and invested heavily in marketing and in acquiring hosts. And we feel like that continues to be a great opportunity for us, not just in this moment, but in the future as we capitalize on landing the brand and getting more people to experience Burbo and staying in vacation rentals. We are seeing some compression in the summer. People ask about that frequently. And I'll just say so far we have seen replacement as a pretty good solution. Most people look for something. If they can't find it, they'll find something nearby. And increasingly, as more people are vaccinated, they are willing and happy to stay in resorts and in conventional lodging. And I would say some portion of them would actually prefer it that way. And we're seeing in those leisure destinations for the summer very strong conventional lodging numbers. On the marketing side, I've mentioned in past quarters that we have taken a relatively conservative bias on how we've approached marketing. Rather, we have a little money on the table than get too far out over our skis. But in the course of the first quarter, we have sort of changed that bias and moved more, particularly in the back half of the quarter, towards investing and getting in front of the wave of demand we think is coming. That's taken the form of a number of brand marketing rollouts, including a brand new Expedia brand marketing campaign that started at the Academy Awards. We've relaunched our Orbitz brand with a focus on LGBTQIA+. And that's sort of, again, a push as we try to differentiate brands and really focus each brand on who their market is. And later this month, we have a great new summer ad campaign coming for Vrbo that we think will be really impactful. So, that investment in brand building is really important to us. We've talked before about going up funnel, creating that brand love, pushing for direct interactions, direct consumption. But keep in mind, it's not a quick-twitch tool like performance marketing, so we have to invest over time to build that, though we think it does have returns ultimately for performance marketing as the brands become more well-loved and more highly thought of. We are starting to see wins. I've talked at some length in the past about combining our performance marketing teams. They've been doing yeoman's work and a terrific job. We've actually put in a new leader who came from the outside and is a great new addition to the team. But I've said that before. I wanted to give one stat to give you a sense of the acceleration we're finally starting to get which is that 75% of our SEM spend is now on a new consolidated technical and data platform. And just for point of reference, at the end of last year, that was at 15%. So it is starting to accelerate. We're starting to get the wins we hope to get as we combine these. And as we invest more and get more aggressive and we're getting these wins, we're seeing our click share go back to historic levels or higher in our main products and our key markets. We continue to refine our marketing spend in general, and we will continue to test and learn, and there will be balancing as we learn. But I will say, we mentioned last time on our last call that we went off the Google meta product for vacation rentals. And actually, over this last quarter, we have pulled back from other vacation rental meta players. And so far, the results have been excellent. and as good or better than we could have hoped for in terms of the returns we have seen in getting more direct traffic and traffic other ways more efficiently so that has been a great move and we will continue uh to focus on that but again we will be up funnel more we will be focused you know and leaning into the wave ahead uh but it could be bumpy and we may be a little early but we believe now is the time to lean in and we will be leaning in accordingly On the platform and technical side, I made a promise that I'm not going to get into the business of telling 100 great stories about our technical platform. We are making great strides every day, and it is definitely where we are putting the most energy, time, and money. But I just wanted to point out one area of wins, because it really goes to how this is going to affect not just us as a business, but the customers, and that's in our AI and data products. We recently launched a reinforcement learning algorithm, which allows us to power different shopping journeys on a given page for different customers. And we are using it now, not universally, because, again, all of the tech is coming along, and it will be launched as it can be in more places. But we're using it to adapt and improve the customer experience to the specific customer journey. opportunity for conversion and improving the business, but most of all, it's a great opportunity to improve the experience for the customer and make it easier for them to find what they want. And in a related point, we're also using AI and telemetry data to track customer experience, to track friction points, and again, focus on taking that friction out of the customer experience. and making it great. So these are, you know, first-tier technologies that the best e-commerce companies in the world use, and we are now using it to make our consumer experiences better. And it's really exciting, great for the business, but in many ways even more exciting that we can drive customer love and a better customer experience. And so finally, I'd just say, you know, we are clearly benefiting from our relative strength in some of the best markets, VR, the U.S., et cetera. But it's a bumpy ride, and we're hoping for reopenings. I would say the announcement about New York City, you'll remember we're very strong in big cities and in international travel, neither of which have been doing well. But the announcement about New York opening up, hopefully some international travel between EMEA and the U.S. this summer will start to open even more as we go forward. And I'd just like to say it's nice to report you know that we're making progress but we are mindful of our friends and colleagues and everybody really in india we have a big operation in india we've got many sick colleagues and family members and our thoughts are are with them every day and whatever the world can do to help we are doing everything we can to help but we all should do more um and i would finally say that's a reminder that this is an unpredictable time we still don't know what's happening in many markets anything could happen things could get worse before they get better but we are optimistic we are seeing a lot of improvement across the globe and uh and we are feeling good about the work we're doing at the company so with that i'll just say you know hopefully vaccines continue to roll out hopefully you all have your vaccines and tell everybody you know to get a vaccine uh and we have little doubt that as that continues the world will open up and travel will come roaring back so with that i will pass it off to eric thank you thanks peter
spk14: I'd like to start by providing more details on the binding offer we received from Amex GBT to acquire Agencio. I echo Peter's earlier comments. We are very excited about the deal, and I'm optimistic about the success we would see from the combined company. Now, which includes two major pieces. First, we have approximately 14% ownership in the combined business, presuming close, which we currently estimate is valued at approximately $750 million. Second, we would also enter into a 10-year lodging supply agreement between AMEX, GBT, and EPS, as Peter mentioned earlier. And then to put this commercial deal into perspective, the supply agreement would have generated in excess of $60 million in EBITDA at 2019 volumes. We anticipate the proposed deal would close in 9 to 12 months. Next, I wanted to provide an update on our cost-saving initiatives. In 2020, we made considerable progress on right-sizing our cost base, and these efforts continued in Q1. We still expect to be towards the higher end of our $700 million to $750 million range for fixed cost savings relative to our 2019 exit rate, and we have now achieved approximately $700 million on a run rate basis. We remain confident we will realize largely all of those targets' cost savings by the end of 2021. As we have spoken about previously, when looking forward, we will have annual increases in the remaining cost basis from items like annual comp increases, and we expect to invest in areas of the business where we see attractive opportunities. On variable cost of revenue, we remain on track for over $200 million in annual savings based on 2019 volume levels. As a reminder, the three key drivers are improved economics through our payments platform, expansion of our conversations platform to reduce customer service costs, and lower variable cloud costs. Similar to the initiatives, we still expect to realize largely all of these variable cost savings by the end of 2021. Although given the costs are volume-based, the savings will not be fully evident until we reach more normalized business levels. We've also spoken in the past about driving marketing efficiencies, and we've continued to make improvements in Q1, but I want to be very clear, we are spending into the recovery, as Peter mentioned. As it relates to Q1, we increased our investments, particularly in the back half of the quarter, and that continued and we also expect a further increase in Q2 as we look to further capitalize on the pace of travel recovery, particularly within the U.S. As a reminder, we incur the marketing expense in the quarter it occurs, but we don't realize any associated lodging revenue until the stay actually happens. In terms of the balance sheet, we are investment grade rated today, and as the recovery continues to unfold, we remain committed to delivering back to more historical leverage levels while also continuing to reduce our cost of capital. Our ultimate goal of being in a strong position to be in a strong position to restart our capital return program to shareholders, as we talked about the early part of last year. To that end, we recently took advantage of compelling market conditions and raised $1 billion in 10-year unsecured notes, which have a coupon of 2.95%, and $1 billion in zero-coupon five-year convertible debt with a 72.5% conversion premium. Together, we used the proceeds of the new debt issuances to redeem $1.7 billion in debt due in 2025 at coupons of 7% and 6.25%. This will yield approximately $80 million in annual interest rate savings. From a liquidity standpoint, we have $4.3 billion in unrestricted cash and short-term investments, which is about $1 billion higher than we ended Q4, with the increase primarily due to positive free cash flow. We also have essentially $2 billion in untapped revolver capacity. As it relates to deferred merchant bookings, it has improved in each quarter since the height of the pandemic, and with a total of $6 billion at the end of Q1. We have witnessed positive recent trends and are cautiously optimistic about the pace and shape of the recovery. We are also confident in our liquidity position, and therefore we have elected to pay down 50% of the preferred stock issued in 2020 later this month. And as a reminder regarding the preferred stock, we also have the ability to pay off that balance at any time when we believe to do so and is something that we'll be watching over the coming months. Now shifting to the P&L. Total revenue was down 52% versus first quarter of 2019, which was a notable improvement from last quarter, with revenue down approximately 62% year-on-year. And that's normalized for the insurance contra-revenue impact that occurred in Q4 2020 that we spoke about last quarter. Overhead expenses totaled approximately $500 million in Q1 and came in slightly better than anticipated due to some timing benefits. As a reminder, we define overhead as G&A, tech and content, indirect sales and marketing, while excluding stock-based compensation. Moving on, we made a change during Q1 in managing our software licensing and maintenance costs, which led to a modest reclassification to prior results. We have moved from a decentralized approach, which we've talked about previously, where each individual team manages their own spend, which resulted in increased costs and duplicative tools, to a much more centralized approach across EG. In 2020, the change resulted in approximately $60 million in costs being reallocated to tech and content, with the majority coming from cost of sales and the remainder from sales and marketing and G&A. There was no change to total costs or EBITDA from this reclassification. In total, adjusted EBITDA was negative $58 million for the quarter, which was slightly better than our expectations. On an absolute basis, adjusted EBITDA was down approximately $235 million versus Q1 2019, while revenue was down approximately $1.4 billion over the same time period. On the free cash flow, which totaled $2 billion in Q1 on a reported basis, if you exclude the change in restricted cash, which is primarily driven by Vrbo's deferred merchant bookings, Free cash flow was approximately $800 million. Looking forward, we mentioned it last quarter, we do expect our overhead costs to step up by approximately $50 million sequentially from Q1 to Q2 of this year relative to the bonus payments and other issues we talked about last quarter. In closing, continue to be very encouraged by the recent trends within the business. have increasingly confidence in our liquidity position given the change that we just made, especially in paying down the preferred, but we remain cautiously optimistic about further improvements in travel recovery as we head throughout the rest of the year. Operator, we are ready for our first question.
spk01: Yes, sir. At this time, I would like to remind everyone, if you would like to ask a question, you may press star, then one on your telephone keyboard. Again, that's star, then 1 on your telephone keypad. Please stand by while we compile the Q&A roster. Our first question comes from the line of Mark Mahaney. Your line is open.
spk02: Thanks. I had two questions. One, just a clarification, Peter, on your comments about down 40 in January, down 20 in March improved on that in April. I think you're just referring to domestic bookings. If that's so, could you just give those same sort of trends on a global bookings basis? And maybe I misunderstood that. And then secondly, kind of a high-level question, if you think about what you're doing with the business to help, you've done a lot of things to improve the cost structure as you're going into and out of COVID. What about, well, how would you describe what you've done to try to improve the bookings growth and the revenue growth, you know, pre- versus post-COVID growth? What have you done to, what do you think are the best ways to get the growth to re-accelerate from where the business was prior to COVID? Thank you.
spk10: Thank you, Mark. Sure, I'm happy to answer those. First of all, the answer to your first question is those numbers are global. That is our entire business collectively, not just the U.S. The U.S. is stronger, for sure, helping that number up. But those are global numbers. As for beyond the cost structure, I'd say we're doing tons of work, and I'll start by unfortunately reiterating all the work we're doing on the marketing side, the work we're doing to simplify and combine our performance marketing team tools, capabilities, data, analytics. That's a huge benefit for us as we go into the future, into the post-COVID time and our ability to compete in the performance channels in the most effective ways. We believe we can do better and do more on the brand building side and to create that direct customer relationship. And then that bleeds all the way down through, of course, the importance of doing the product right. getting the engagement right, improving the apps, improving the technology, using AI to improve the customer experience. All of those things are the classic virtuous cycle of, can you get them in the door? Can you make them love you? Is the experience great? Does it help them find what they want? There's a ton of work. All that work I talk about on the platform side is not about efficiencies, although it does create efficiencies. What it really creates is agility and the ability to serve the customer better. and create a stronger tie to that customer and repeat and loyalty and lifetime value. It's really an exercise in all the pieces, but we are getting sharper on all elements, whether it's the brand proposition for every brand, whether it's the geographic proposition for every geo and brand, and then what that customer experience is like all the way to the end through service. And it's all those pieces. So we're investing across the board in terms of our energy and time. And I think, you know, those pieces will start to multiply on themselves as we get more and more of them sort of across the road, as it were. So lots of good work going on. Some things are a lot further along than others, but I think you'll continue to see improvement across all those categories.
spk02: Okay. Thank you, Peter.
spk10: Thank you.
spk01: Your next question comes from the line of Justin Post from VOFA. Your line is open.
spk05: Great. Thanks. A couple questions. First on Vrbo, obviously high valuations in that sector. I'm wondering if you can help us understand the percentage of bookings and maybe the growth rates in the quarter for bookings or revenue. And then secondly, obviously very interesting disclosure about the Expedia marketing spend. And I believe you said it could be the biggest – in the last five years. So can you help us understand, first of all, how you think about that affecting EBITDA in the second quarter? And are you seeing very positive marketing returns that are encouraging you to spend that much? Thank you.
spk10: Yeah, thanks, Justin. I'll maybe take the second one first. Yeah, I mean, we've spent a fair amount of time getting to a new brand proposition, a bunch of new capabilities and things we wanted to talk to the consumers about and are just at the early stages of rolling out our Expedia brand. campaign that is a heavy brand campaign across multiple markets, and we think it has great opportunity. But to be clear, brand marketing is somewhat art, not just all science, and it does take time to pay its rewards. We do believe, though, that by being more up-funnel, by being more efficient in performance and allowing us to put more money up-funnel, we can drive greater long-term returns. Now, it's not a quick twitch muscle. As I said, brand marketing, it's not like you run a great ad and tomorrow everybody books. It takes repeat. It takes sinking in that brand proposition and getting everybody focused on your name. And then it starts to pay rewards in performance. It starts to pay rewards in direct. It starts to pay rewards across a lot of things. So We believe in that opportunity. We will invest in that opportunity. And it will take some time to pay out. It is not like performance. It's not like you're buying the transaction every time you do it. On the Vrbo front, Let me just look at the percent of bookings and growth rates. So, I think we don't break those numbers out separately. I would say, Vrbo is doing great. The U.S., particularly strong. But as I said, in all our strongest markets, we are showing share gains. And Vrbo is clearly, and Vacation Rentals in general, clearly in very positive territory, and that is helping bring up all our numbers, no doubt. But we don't break them out separately. And so I think it's just we view it as part of the business. And as I've said before, the long-term plan for Vrbo or Vacation Rentals more generally is to have them available through all our brands in the most optimal way for the customer. So that's where we are.
spk14: And two quick things to add. This is Eric. Also on distributing that inventory from a vacation rental standpoint, ultimately through EPS or Expedia Partner Service as well. We think that's a meaningful opportunity for us as well. And then on the marketing side, if you look at year over year going to 2018, 2019, and then 2021, our marketing spend as a percent of revenue has come down quite a bit when you compare against those. And yet we are spending heavily into brand, and we're continuing to spend in performance channels as well. And we're also seeing, given all the work that the teams have done, where we're getting good share of voice, share of wallet, if you will, at ROASs that are higher than we've traditionally seen. So still a lot to learn, how that's going to flow through the P&L over time, as Peter mentioned, but we feel pretty good about the investments that we're making at this time.
spk07: Great. Thank you.
spk01: Your next question comes from the line of Lloyd Walmsley from Deutsche Bank. Your line is open.
spk15: Thanks. If we start on the cost side, you've taken the business kind of down to the studs during the pandemic. How are you feeling about your positioning as the tempo changes? increases in the market? Are you able to handle strong upticks in volume? Do you feel like things are running in a stable fashion kind of operationally, any areas that might need investment? And then secondly, kind of as you lean into the new brand campaign, would you characterize your posture on the performance ad side as kind of leaning in or more kind of neutral there and and focused on the brand side and hoping that that will have benefits in the performance channel that allow you to kind of get some efficiencies there. Anything you could share there would be helpful.
spk10: Yeah, thanks. I would say, first of all, we didn't take it down to the studs. We did a lot of things that we thought were the right things to do for the long-term health of the company. But we have invested in lots of people, talent, marketing, all kinds of things, technology. So I think we've done the right stuff across industry. across what we thought was the right way to shape the business. And as you'll recall, we set out to do that before COVID even hit. So that was the plan, that has been the plan, and we feel good about where we've gone to. Now, are there places we want to invest in? Absolutely. Do we want to bring in and retain the best talent at our company? Absolutely. We are making those moves. We've brought in lots of great new talent. We have changed, as Eric alluded to, our equity and bonus structure to reward our people for growth. So we will continue to invest in the things that will drive our business, much of which is people and their ability to build great tech and tools and products and services, and then people to help externalize all the great stuff we're building on the B2B side and, of course, on the consumer side. So we don't feel like in any way we're in an unstable position where we have a lot of moving parts. We're trying to change a lot. There's no question. And we think all of it has great opportunities. And will we? break something along the way, stumble once or twice, I'm sure we will. But in general, we are feeling like we are in a good position. And if anything, we'll continue to invest into the growth as the returns come in. As far as When campaigns come, our concern, no, we are not about hoping that works and just shifting money around. Our whole proposition is that we believe we can do better on the performance marketing side. We can be better, be more efficient, be more competitive. And by doing so, free up capital, if you will, to go upstream, up funnel, to push into the brand side. Starway through all that, just as we've tested, you know, coming off Google Meta for VR and Another meta for VR, that's had a really positive impact. We will test more things, we will get smarter. As I alluded to quarters ago, our goal is getting to the point where we can build algorithms to maximize for multi-brand and do things we've just never been able to do before. That's the opportunity, and we are leaning into both that from a technical standpoint And, yes, we are spending up more now that the market is coming back. So both of those things are true, but we believe we can do it more efficiently, as Eric said, maintain higher ROAS in that, and then redeploy some of that capital back to the front end to drive that brand awareness where we think we can also do better than we have historically and spend that money more efficiently. So it's sort of, again, a virtuous cycle. We've got to do all those parts. It's a lot, but it's not a hope and a prayer and just moving money around. We want to be as efficient as we can and buy good growth in performance marketing, and we want to use brand to its greatest effect.
spk15: All right, thank you. Yep, thanks.
spk01: Your next question comes from the line of Naved Khan from Chuli Securities. Your line is open.
spk08: Yeah, thank you a lot. A couple of questions. So maybe... Peter, you talked about ROAS. As you are discovering where the optimum ROAS can be, how should we think about the split of your ad budget between performance and branded pricing as we look forward? How do you think it compares to where it has been in the past? And then secondarily, you are making a big push towards loyalty. I think your recent announcement talked about gaining around 25 million new loyalty members. How does that affect the P&L in terms of how you accrue for the loyalty rewards?
spk10: Yeah, so maybe I'll take those in reverse again, Navid, which is on the loyalty side, you know, we felt like there was a big opportunity, particularly in brand Expedia, to drive loyalty, and those learnings will no doubt help other brands for us But we felt like we were leaving a lot of customers on the side because of how we made them sign up, what they had to go through, et cetera. And the truth is, for a customer, it's a much better experience if they become a loyalty member. They get to see loyalty rates. They get a lot of benefits, and in general, they consume more. And the returns on those loyal customers are higher than the returns on people who are not members. So while there may be accounting that has to get accrued for over time, the return on that customer's performance is much greater. It's been proven over and over again in our brand. So this is really just opening up a window, making it easier and better for the customer, helping them see the benefits, allowing them to see the benefits earlier, if you will. And I think there's nothing but upside and good stuff there, both for the company and for the customer. As far as the ROAS goes, we talk about this a lot. We don't really know where it's going to balance out. We are trying to take as scientific an approach as we can. to driving returns through our marketing area. So it will be a bunch of learning as we go. We are testing and learning, even as we speak, a bunch of things across on and off different brands and different geographies and seeing what happens. From a performance marketing standpoint, we will be testing into brand spend as well by geography and by brand. So we're going to learn. It's going to take some time. But we believe with the benefit of a really strong team on the brand side and a really strong team On the performance marketing side, for the first time, once we get all these things consolidated and the technology working the right way, we are going to have – it's going to be a fair fight, and we're going to be in a position to perform – outperform the competition in a way we just haven't been for a long time.
spk14: Thank you.
spk10: And this is Eric.
spk14: Yeah, I'll just – on the loyalty side – We are working through ultimately how to account for those going forward. We have robust teams. We actually have three different teams that look at and quantify it separately. We have an internal team, a third-party provider, and then our auditors go through it as well. And so we're going to be going through that math to effectively say there's going to be a lot more points perhaps with a respect of lower probability of redemption, at least for those that don't get actively engaged, which again, the point is getting them actively engaged in that journey. But we'll provide updates as we get through, but it is something that we're working through.
spk08: Thank you.
spk01: Your next question comes from the line with Brian from Morgan Stanley. Your line is open.
spk13: Thanks for taking my questions. I have two. The first one, Peter, is sort of a high-level one. When you came into your role, you outlined a number of strategic priorities, brand reorg, the cost reductions, improved product merchandising, et cetera. Just sort of help us understand which of your priorities you think you've made the most progress on. And then as you sort of look into 21, 22, where are there still sort of the most low-hanging fruit to continue to improve the execution of the company, both top line and within OpEx. Then the second one, just a little bit on marketing. Talk to us about what you're seeing on performance marketing ROIs and your mix of overall direct traffic as you sort of head into the spring and summer. Thanks. Thanks.
spk10: Yeah, thanks, Brian. So, on the strategic priority standpoint, you know, I think we've made a lot of headway in many fronts. I think the hardest, biggest lift is really on the platform and the technology and the product. And a lot of that's been organizational, you know, getting the right pieces of the company together in the right way and organized under the right leaders so that we could drive you know, drive this journey we have to drive from getting to this complicated siloed technology we had before to a much more clean, high-efficiency, agile construct. So, that's where the most, I would say, the most energy is going in. And frankly, it's a tale of a thousand stories. Different parts of that journey are in different states of completeness. That creates, to your second question, I would say the most opportunity going forward because every time we get a win there, and I've talked in the past whether it's about multiple checkouts becoming one checkout or multiple identity features becoming one identity, it gives you both speed and better consumer experience and better ability to improve on that. as well as efficiency and the ability to redeploy that resource to other higher return opportunities. So that's both an efficiency opportunity, but I would think of it more as the opportunity to invest that talent into new growth as we go forward. So we are still in the middle of many of those things still being fully equipped as if they were run as six or eight or ten separate things. we will get to a place where we have one strong, robust thing, and those resources can, you know, some of those resources can get to higher value returns. And then, you know, as far as marketing and the other end cutting costs, again, the cost side will come from what I just described. I don't think we continue to see opportunities. Many of the things Eric's talked about that have already been borne fruit in terms of cost savings, like our voice platform, etc., have much more opportunity to go and more running room. So, we see that continuing to happen. We're creating great new tools on the service side, which are creating the opportunity to serve our customers much more efficiently, not just through technology, but also through technology assisting humans. So, there's all kinds of places. that I think there is more opportunity to get more efficient. But, you know, we really view it, I think Eric and I think about it, as it's really the opportunity to reinvest back in the business when we have those efficiencies, as opposed to do we just keep cutting for more margins? So there's plenty of opportunity on the margin side, I would say, as we, you know, re-inflate with travel. And on the flip side, you know, we believe we've made good progress, but, you know, there's still a long way to go and a lot of opportunity. What did I miss? Oh, and sorry, on the ROIs for... direct traffic for mix and direct traffic, I would say. Sort of a warning here. I think during COVID, it can be very misleading. Most of us in the travel space have seen really good numbers on direct traffic, on mobile use and all that, because our most loyal customers, when we weren't marketing as much, were a bigger part of our mix than they might otherwise be. I think as we start to re-inflate again in terms of a more natural travel market, those dynamics may shift somewhat. But definitely we continue to push all in on app usage, on direct relationships, on getting out of the auctions as much as we can. So the mix has definitely shifted in our favor in terms of direct traffic, in terms of, you know, app and mobile use, et cetera. But I don't want to put too much on it because I'm not sure where it's going to normalize out when the market returns globally.
spk13: That's helpful, Peter. Thanks. You bet. Thanks.
spk01: Your next question comes from the line of Deepak Mativanen from Wolf Research. Your line is open.
spk07: Hey, guys. Thanks for taking the questions. Couple of ones. So first on global, can you talk about your efforts on the supply side? You talked about rotation into traditional lodging a little bit. How are you optimizing for on the supply side during this period where demand is spiking? And then the second one, I wanted to ask about the booking window trends. Is there any notable changes now that you're seeing recovery nicely coming up? Are these mostly attributable to kind of summer bookings or more near-term bookings? Any coverage you can provide that would be helpful.
spk10: Yeah, thanks, Deepak. I'll take the Vrbo part of it. So we've amped up our investment in marketing and attracting Vrbo hosts, if you will, or owners. It has been successful. We are driving it as fast as we can. There is a lot of demand, and we're focused, as you would imagine, in the most – the most high traffic areas where we need and can sell as much new inventory as we can get. We introduced a new product which we called the Fast Start program where we essentially take successful hosts that are highly rated from other platforms and we launch them quickly into our platform. And instead of having to rebuild their stature as a highly reviewed host, we sort of take as a proxy their experience elsewhere and we put them, if you will, uh very uh very high in the sort and allow them to um to start up their business with us. But the reality is that Vrbo hosts on balance make more than Airbnb hosts on average. And it's a great opportunity for people to monetize their assets. We think it's better than any other similarly situated one. And we think owners of properties are increasingly becoming aware of that as our brand becomes more ubiquitous and as people become more product. You know, all our stats make for a great sales story. We just have to get it out there, and we're spending more to get that story out there.
spk14: Yeah, and I'll just add to that. This is Eric as well. There's also, you know, listen, as there are compression or when there's supply selling out, if you will, there are alternatives that we're then providing. That's part of the product experience on whether it's a nearby alternative or a peer or whatever else. So it's something that... We're working from a product standpoint. In regards to your question on the booking trends, we continue to see elevated in the next 30 days on conventional lodging. But it has come down from what we saw during the depths of the pandemic. We're continuing to see, obviously, very strong demand for the summer. And even off a very small base, we're seeing healthy demand for the holiday period as well. So we're starting to see it extend into away from the zero to seven days or very near term into more healthy time periods as well and more distributed to what we were seeing historically. And I would say that's a similar story on the Vrbo side as well. But typically it has longer booking cycles and we continue to see that as well.
spk06: Got it. Okay. Thanks, Vito. Thanks, Eric. Thank you.
spk01: Your next question comes from the line of Kevin Copelman from Cohen. Your line is open.
spk04: Great. Thanks a lot. I had a follow-up on the April trends that you mentioned. So you saw a pretty dramatic improvement between January and March. Can you give us any additional color on to what extent April improved versus March, because you did note that it was better. And then within that, can you talk about the U.S. a little bit more? And have you seen the total U.S. market return to growth yet versus 2019? Thanks.
spk10: Yeah, sorry, Kevin. As far as April goes, I would say that We've seen modest improvement off of March. It's not linear from the negative high 40s to 20s and keep going, so don't get too excited. But it is directionally positive and positive. we hope and believe that will continue. Obviously, there's a lot of summer bookings through that spring period. And you can assume appropriately that it has a lot to do with Americans getting vaccinated and being more comfortable booking their holidays for the summer. So we expect, you know, some something like that trend to continue for a while. But again, as I mentioned in my remarks, if we need cities to open, we need international travel, we need other things to open, U.S. domestic travel itself cannot get us back to where we used to be on a standalone basis. Having said that, U.S. domestic travel is higher than U.S. domestic travel used to be and was in 2019. We've seen that effect. And, you know, we're not disclosing the U.S. market, you know, the market's growth or not, but, you know, in terms of our performance. But, yes, the U.S. is strong. It's driving a lot. And it's carrying the weight for a lot of other markets that are still closed, frankly. So, you know, we feel very good about where the U.S. is. We hope for a lot of reasons that the rest of the world, you know, comes back, not just for our business, but for their own lives. But that's where we need more to open up.
spk04: Thanks. That's really helpful. And then just on Amex, did you mention expected timing on the closer?
spk14: Expect nine to 12 months.
spk04: OK, perfect. Thanks so much. Thank you.
spk01: Your next question comes from the line of Brian Fitzgerald from Wells Fargo. Your line is open.
spk09: Thanks, guys. A couple of clarifications on Agencia. I wanted to ask about the enterprise value for either Agencia or all of the combined entity on the deal, and then clarification on the supply agreement. Does that apply just to Agencia's slice of the biz, or will all of that organization be relying on EPS going forward? So the first one on Agencia. And then the second one was just a follow-up to NVIDIA's question. At Vrbo, if you're seeing any indications of, other long-term shifts in in travel behavior maybe uh have you seen uh repeat usage hey what we rented last summer we're doing again uh this summer or or tailwinds with the the inventory making uh inroads in urban centers and and resort areas where the competition has been tougher like california thanks
spk14: Great. This is Eric. I'll take the first part of that question, just around Agencia. We did mention, or I mentioned in the call, that we have approximately 14% ownership in the combined entity, and we estimate that to be worth $750 million. So I think you can essentially do the backwards math to get to the overall estimated enterprise value and equity value for the business. On the commercial agreement itself, that in excess of $60 million based on 2019 volume, that is for the entire supply relationship that we will have with the combined business. And there are components of that. That's obviously agency and attribution that we're putting in. And obviously we want to have a much larger relationship with them as well. So it does represent the combined and the full estimate of that agreement.
spk10: And I'll jump in on the last one, which is we haven't seen a ton to suggest that things are changing. And as you've heard me say many times, I'm loathe to extrapolate too much from this COVID period. But for sure, there are a lot of new users of the Vrbo experience. And in general, I think the data suggests that. they are going back to it more frequently. But again, we are in COVID. And as long as you're comfortable with that use case, you're still comfortable with it. Now, is that sustainable? Will people go back to resorts and other things? You know, I've said publicly that I believe in general, the trends of the past will continue. But one of the trends of the past was that people were getting more and more into the use case of a vacation rental. So I think we have accelerated that. We've exposed more people to the product. and that's a good long-term trend for that category. But I don't think, and it will make people consider vacation rental as part of their choices where maybe before they had not. But I don't think we're necessarily going to be seeing a huge shift that sustains itself long-term so much as maybe a reset at a higher level for vacation rentals and then growing off of that.
spk09: Got it. Thanks, Eric. Thanks, Peter. You bet. Thank you.
spk01: Your next question comes from the line of Stephen Yu from Credit Suisse. Your line is open.
spk11: Okay. Thank you so much. So, Peter, I guess more of a macro question here. So, you know, as we look to maybe next year, I think there may be reasons to believe that the travel industry may be seeing elevated growth for the next few years, especially as the personal savings rate in our country seems to be at the highest it's been in probably 50, 60 years. So, Maybe the consumers are ready to go out there and maybe do some revenge travel. So anything you're seeing so far in the data at the customer-by-customer level or otherwise, they can either confirm or deny the notion in the activity that you're seeing, whether they seem more willing to splash out for more luxurious accommodations or staying longer, that sort of thing. And I think you brought up reducing friction. I think in your prepared remarks, anything you can share in terms of where you may be now in terms of rolling out real-time bookings among your verbal property owners and how much of the verbal inventory has been integrated into your OTA brands so far. Thanks.
spk10: Sorry, my mic was off. I'll take a crack at the first one. Thanks for the question, Stephen. I'm rooting for revenge travel, whatever that is. You know, the more, whatever kind of travel people want to do, we're happy to accommodate it, revenge or otherwise. You know, I think we've seen, you know, we definitely were seeing earlier in the pandemic, the longer stays, certainly in the vacation rental space, et cetera. I think things have normalized somewhat from that, but in general, those stays are longer. still, on an average basis. And I think we're seeing ADRs are higher for us, and people are spending more. Now, that's a little bit of a mix, but it's also that hotels and vacation rentals and desirable places have been able to push price, and consumers have been willing to pay for it. And I would say that revenge or otherwise, places like Miami demonstrate that there is huge pent-up demand to go to places where people can experience a relatively normal travel experience. And I don't know if you've been to Miami recently, but it is packed. The hotels are full. People are out everywhere. Restaurants are full. So I think And their booking levels are well above, you know, two years ago. So if you just think of that in a macro way, you say, okay, where people can travel, where they can have a normal experience, where they feel like they're comfortable, free, whatever your words are, there is a huge amount of demand for that. So obviously it will spread out across the globe as more places are like Miami. But But, you know, I think that demonstrates, in a sense, that there is pent-up demand for the places and the things where people can spend money.
spk14: And this is Eric. I'll take the second part of the question, just around Vrbo and getting distribution on the OTA brands. We don't disclose the number of properties that are live on our other OTA brands. But what I will say is that we continue two things. One is we continue to add more properties. It was higher in Q4 than Q3, and it's higher in Q1 than it was in Q4. And so we continue to make progress. uh and also we continue to increase the number of ota brands where we're distributing that inventory so making good progress on both of those what we ultimately need to do though is continue to improve the customer experience it is a different product it has a different use case as peter mentioned it has a different uh operational flow and customer experience and we've made progress there we need to make more and it is our full intention to continue to invest behind that get that better user experience which i think will then uh continue to get more properties and, again, higher booking and a better customer experience. So all in all, making progress, more to do.
spk11: Thank you. Thank you.
spk01: Your next question comes from the line of Jed Kelly from Oppenheimer. Your line is open.
spk03: Hey, thanks for taking my question. Just to follow up, just following up on some of the Vrbo, where would you think, I guess, if you've talked to property managers over the last five years, sort of the integration with Vrbo into Expedia has probably been a little smaller than they like. So could you just give an update on how you're doing with, you know, integrating Vrbo with Expedia? And then, you know, it seems that some of these work from home trends could actually benefit leisure travel by giving people more more flexibility. So, I mean, as stuff opens up, I mean, is there any brand campaigns or how are you thinking of sort of leaning into this work from anywhere trends and how can you benefit from that? Thank you.
spk14: Thanks for the question. This is Eric. Just to touch on, I think I was given some components of your first question a few moments ago, but we are improving the customer experience to invest in it. It's something we have made progress and continue to invest behind it and need further improvement. But we're excited about the product. And I think we don't disclose the number of properties that we're distributing through our OTA branch. However, we are increasing the number. As I mentioned a couple minutes ago, Q4 was higher than Q3, Q1 is higher than Q4, and we're also increasing the number of OTA brands where we're distributing that inventory. So we're making progress. I think everyone on this call will agree it was slower than we would have wanted it to be, but we're certainly putting the organization's weight behind it because we think it's a big opportunity for us.
spk10: Yeah, this is Peter. I would echo that. The management companies were right. It's taken us too long. We're working hard on it. We want to change it for them, for us, and for the consumer. But it's a getting the right consumer experience, as Eric said, is the key thing to making it successful for all of us, and that's what we're really working on. As far as the work-from-home trends go, yeah, we've been leaning into this from the beginning. You know, Vrbo was pushing a lot of sort of staycation, stay nearby, you know, school from home, and, you know, making sure people understood what the Wi-Fi and other things were. So we've understood these trends to the extent we could, and we've tried to lean into that that consumer interest i think um longer term you know we like every company and certainly like every tech company are dealing with the work from home questions and the flexible work of the future uh i think clearly uh the you know what we've seen suggests that the world will be more flexible and whether that means people will have the opportunity to work from other places um know take longer weekends and work from somewhere etc uh you know we're gonna have to see how that plays out we hope it adds to travel obviously but um but it's too early to tell thank you we will take our final question coming from the line of mario you from barclays your line is open
spk06: Great. Thanks for taking the question. This one on the revenue per room night. This quarter, you mentioned it was up 10% year on year, given by the mix shift to alternative accommodations. Just curious, what was the revenue per room night if we kind of looked at it on the same room basis? Is that trending higher based off of pent-up demand? And how sustainable do you think these trends are as we continue to approach 2019 levels? Thanks.
spk14: Yeah, this is Eric. As you mentioned, what we have in the releases, the revenue per room night was up 10%. That is due to two primary factors, mixed to Vrbo and then mixed to the U.S. as well, where there's typically higher ADRs. We don't get into the detail of breaking out individual components, but I would say anecdotally we're certainly seeing ADRs improve. They continue to be down relative to, call it 2019 levels, but sequentially improving. And Vrbo is obviously seeing some nice ADR improvements just given the demand in that sector.
spk00: Great. Thank you.
spk14: Thank you.
spk01: There will be no question at this time. I will now turn the call over to Peter Kern for closing remarks.
spk10: Thank you, operator. Thanks, everyone, for joining us. I hope we got your questions answered. We're feeling really good about our improvement, and we hope the world continues to open up. Please get your vaccines or tell your friends, and please keep your thoughts with all our friends in India. And thank you for joining us. We'll talk to you next quarter. Thank you.
spk01: This concludes today's conference call. Thank you all for participating. You may now disconnect.
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