11/14/2025

speaker
Operator
Conference Operator

Good morning, ladies and gentlemen. Welcome to the EZ Corp fiscal fourth quarter and full year 2025 earnings call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will follow at that time. As a reminder, this call may be recorded. I'd now like to turn the conference over to Sean Mansouri, the company's investor relations advisor with Elevate IR. Please go ahead, Sean.

speaker
Sean Mansouri
Investor Relations Advisor, Elevate IR

Thank you, and good morning, everyone. During our prepared remarks, we will refer to slides which are available for viewing or download from our website at investors.easycorp.com. Before we begin, I'd like to remind everyone that this conference call, as well as the presentation slides, contain certain forward-looking statements regarding the company's expected operating and financial performance for future periods. These statements are based on the company's current expectations. Actual results for future periods may differ materially from those expressed due to a number of risks or other factors that are discussed in our annual, quarterly, and other reports filed with the Securities and Exchange Commission. And as noted in our presentation materials, and unless otherwise identified, results are presented on an adjusted basis to remove the effect of foreign currency fluctuations and other discrete items. Joining us today on the call are EZ Corp's Chief Executive Officer, Lockie Given, and Tim Jugman, Chief Financial Officer. Now I'd like to turn the call over to Lockie.

speaker
Lockie Given
Chief Executive Officer

Thank you, Sean, and good morning, everyone. Fiscal 2025 was a transformative year for EZ Corp. Outstanding operating and financial results on the top and bottom line drive exceptional shareholder value creation. We materially grew the store base across the five countries in which we operate, while retaining a highly liquid and lowly geared balance sheet. We achieved record revenue of $1.3 billion for 2025, up 12% year over year, and adjusted EBITDA of $191.2 million, up 26%. Avidar margin also expanded to 14.7% from 13%. Net income surged 30% to $110.7 million. Turning to slide three, EasyCorp is the leading provider of porn transactions in the United States and Latin America. Founded in 1989, we operate 1,360 stores across five countries with approximately 8,500 team members. Our model expands access to financial services through neighborhood retail locations and promotes the circular economy by recycling pre-owned merchandise and jewelry. The fundamentals of our pawn product continue to resonate powerfully with customers who need immediate access to cash. Our loans are non-recourse, meaning customers have no obligation to repay. They can simply walk away and forfeit their collateral with no further consequences. We don't check credit scores, we don't require bank accounts or employment verification, we never engage in collection activities, and we don't report to credit bureaus. These small, short-term transactions serve millions of Americans and Latin Americans who are underserved by traditional financial institutions but need immediate cash solutions delivered in a highly respectful and efficient way. Moving to slide four, we added 24 stores in the quarter. opening 17 de novo stores in Latin America, 11 in Mexico, 4 in Guatemala, and 2 in Honduras. We also completed the acquisition of 7 stores through our Monta Providencia and 2 in Peño Efectivo transaction in Mexico, plus acquired 1 store in the United States, offset by 1 consolidation. Our store count has grown from 1,148 stores in fiscal 2021 to 1,360 stores at fiscal 2025 year-end. Post-fiscal year end, we acquired 14 additional stores in Mexico and three in Texas and entered into a definitive agreement to acquire 12 more Texas locations. We ended the quarter with earning assets of $549.1 million, up 18%, comprised of record PLO of $303.9 million and inventory of $245.2 million. The PLO balance represents an 11% increase year over year, driven by strong consumer demand and increased average loan sizes. Our PLO to inventory ratio remains healthy at 1.2 times, demonstrating disciplined lending and inventory management. Our cash position of $469.5 million increased materially from $170.5 million at fiscal in 2024, reflecting the $300 million senior notes offering completed in March 2025. We remain well positioned financially to unlock further scale and accelerate organic and inorganic growth. Slide five and six highlight our strong financial performance during the fourth quarter. Tim will walk through those in detail shortly. On slide seven, It provides an update on the strategic initiatives fueling our consistent growth across four of our fundamental operating metrics. Under the Strength in the Core, we delivered double-digit growth with record revenues and record high PLO, powered by our customer-centric approach and robust consumer demand. The team's ongoing commitment to operational excellence continues to support exceptional profitability. Adjusted EBITDA grew 33% to $47.9 million, while margins expanded 210 basis points to 14.3%. On team members, we implemented a targeted incentive compensation campaign in Q4 that successfully improved merchandise sales, results we plan to replicate periodically throughout fiscal 2026. We've also completed enterprise-wide talent and succession planning and launched structured retention programs that are already enhancing early engagement and reducing workforce attrition. Our customer focus initiatives are gaining significant traction. Our strategy is delivering measurable results. Digital transformation continues to accelerate omnichannel engagement and operational efficiency. Easy Plus Rewards membership is up 26% to 6.9 million members, driving loyalty in local neighbourhoods we serve and repeat transactions. We continue to broaden engagement across platforms with our website traffic increasing 49% to 2.6 million visits this quarter. Importantly, net promoter scores improved dramatically, rising to 61% in the US and 62% in Mexico, while we maintain Google review ratings above 4.7 across all geographies. Finally, our Innovate and Grow initiatives deliver tangible expansion this quarter. In the US, we collected $34 million in online payments, up $10 million, or 42% year-over-year growth, demonstrating strong customer adoption of digital platforms. We expanded our view online purchasing store capability to all US stores as of October 2025, seamlessly connecting digital discovery with in-store transactions. Additionally, our instant quote tool, which provides real-time loan estimates for electronics, is now operational in 66% of US stores, driving both customer engagement and conversion. In Mexico, we're seeing rapid digital adoption, with 22% of extensions and layaway payments now processed online, creating convenience for customers while improving store productivity. As we continue to scale these digital initiatives, we're unlocking meaningful operational leverage while enhancing the customer experience. This omnichannel approach positions us at the forefront of digital innovation in our industry, while digital engagement successfully translates into increased door transactions and reinforcing our market leadership position. I'll now turn it over to Tim to walk through our detailed financial results. Tim.

speaker
Tim Jugman
Chief Financial Officer

Thanks, Lockie. As we transition into the detailed financial highlights section, I want to emphasize that fiscal 2025 represents not just strong quarterly performance, but the culmination of multiple years of operational improvements, strategic investments, and discipline execution. The results demonstrate the significant earnings power of our platform and our ability to generate consistent profitable growth while maintaining strong financial discipline. Turning to slide nine, PLO of $303.9 million increased 11% or 9% on a same store basis. driven by an increase in average loan size reflecting higher goal values and the increase in value of general merchandise. Inventory increased 28% to $245.2 million due to increase in PLO, layaways and purchases. Aged general merchandise increased 83 basis points to 2.6% of total general merchandise inventory, demonstrating disciplined inventory management. Merchandise sales of $176 million increased 9%, with the same-store sales up 7%. Merchandise margin remained steady at 35%. PSE of $125.6 million grew 9%, primarily driven by same-store PLO growth. EBITDA reached $47.9 million, up 33% year-over-year, with margins expanding 210 basis points to 14.3%. General and administrative expenses of $23.4 million increased 13%, primarily due to higher incentive compensation. On slide 10, total revenues increased $26.9 million, or 13%, to $238.9 million for the U.S. pawn segment. Approximately half of this is attributable to scrap sales benefiting from higher gold prices and increased jewelry purchases. Earning assets increased $66.5 million to $419.4 million driven by PLO growth of $19.5 million to $233.8 million and inventory growth of $47 million to $185.7 million. The 9% PLO growth on both a total and same store basis reflects strong performance across our markets. On slide 11, our 545 stores across 19 states are concentrated in large urban markets. Texas remains our largest market with 247 stores, followed by Florida with 95 stores. During the year, average loan increased 13% to $209, supported by higher gold prices and increased value of general merchandise. PLO composition continues to shift towards jewelry, now 68% of PLO, up 220 basis points. Jewelry inventory composition increased 310 basis points to 65%. This shift enhances our ability to capitalize on elevated gold prices through scrap sales, which contributed significantly to our 27% segment EBITDA growth. Slide 12 details U.S. pawn finance performance. Merchandise sales of $117.3 million increased 6% overall and 5% same store. Merchandise margin remained steady at 37%. Segment EBITDA of $55.2 million increased 27%, with margin expanding 250 basis points to 23%, driven by higher gross profit, including incremental scrap gross profit of $5.7 million and discipline expense management, with same-store expenses up just 3%. Turning to Latin America on slide 13, fourth quarter revenues were $96.9 million, up 17%. Earning assets of $129.7 million increased 15% with PLO up 17% to $70.1 million and inventory up 12% to $59.6 million. Slide 14 shows our 815 store footprint across four countries. Mexico remains our largest international market with 622 stores. We opened 17 de novo stores in the quarter and acquired seven stores in Mexico. For the year, average loan size of $88 decreased 4% as reported, but increased 3% when adjusted for foreign exchange. Jewelry composition increased. PLO jewelry composition up 450 basis points to 41%. Inventory jewelry composition up 850 basis points to 39%. Slide 15 provides detailed metrics. PLO grew 17%, with same-store growth of 9%. Merchandise sales increased 16%, with same-store up 10%, and merchandise market remained steady at 32%. Segment EBITDA of $14.2 million increased 18%, with margins improving to 15%. Store expenses increased 19%, driven by new stores, while same-store expenses increased 11%. Slide 17 and 18 capture the exceptional transformation we've driven over the past five years. Since fiscal 2021, we've fundamentally transformed EasyCorp's earnings profile. Net income has increased more than five times from $21 million to $110 million. EBITDA has grown nearly three times from $68 million to $191 million. Revenue has grown from $729 million to $1.3 billion. while EBITDA margin expanded from 19% to 15%. On slide 18, PLO has grown from a pandemic low of $176 million to today's record $304 million. The portfolio has shifted towards jury, now represented 62% of PLO versus 54% in fiscal 2021, contributing to our high average loan size of $145 compared to $114 in fiscal 2021. Slide 19 illustrates our inventory management evolution. Inventory has grown to $245 million, with age general much rise up slightly to 2.6% of inventory. Inventory returns are 2.5 times, partially reflecting higher jewelry balances. While inventory as a percentage of PLO is growing, we remain comfortable with the metrics given our increase in purchasing and the impact of our 10-month layaway program. Slide 20 illustrates our merchandise sales evolution over the past five years. Merchandise sales grew 69% from $426 million in fiscal 2021 to a record $721 million in fiscal 2025, while merchandise margin normalized from 42% in fiscal 2021 to 35% in fiscal 2025, with our target range of 35% to 38%. Merchandise sales gross profit grew 36% from $185 million to $251 million. On slide 21, our strategic investments continue delivering strong returns. Cash Converters International has returned $14.2 million in dividends over five years, of which we have used $10.7 million to increase our ownership to 43.7%. During quarter one FY26, we committed to maintain our ownership percentage by investing an additional $5.7 million through a rights offering, while also receiving an additional $1.8 million dividend. Our investment in simple management groups through founders is performing well. SMG generated $171 million in revenue for the 12 months ended September 30, 2025, up 23%, with gross profit of $88 million, up 18%. Our preferred equity structure provides a 20% cumulative preferred return plus 50% participation in distributions above certain thresholds. Looking ahead to fiscal 2026, we remain focused on growing PLO, improving inventory efficiency, and scaling operational best practices across all geographies. We are very pleased with expense management to date. However, we do expect a sequential increase in total expenses through the year. Based on the current gold prices remaining steady, we expect similar scrap sales gross profit as we have seen in the last two quarters to continue into quarter one, and then for scrap margins to decline sequentially during FY26 back to normal levels. Our M&A power plant remains very active with multiple opportunities in various stages of due diligence. The fragmentation in our industry continues to create attractive acquisition opportunities where we can leverage our operational expertise and robust balance sheet. Each opportunity is evaluated through our rigorous framework focusing on strategic integration complexity and return on invested capital. Back to you, Lachie, for closing remarks.

speaker
Lockie Given
Chief Executive Officer

Thanks, Tim. Fiscal 2025 was a defining year for EasyCorp. We delivered record financial performance, improved our scale, continued our relentless focus on operational discipline by focusing on our people and our customers and enhanced our balance sheet with the largest financing in our history. Thank you to our 8,500 team members. Your dedication to serving our customers with respect has driven these exceptional results. We are very well positioned with a highly resilient, exciting growth platform to capitalise on organic and inorganic opportunities to drive further superior returns for our shareholders. With that, we'll open the call to questions. Operator?

speaker
Operator
Conference Operator

Ladies and gentlemen, if you have a question or comment at this time, please press star 1-1 on your telephone keypad. If your question has been answered or you wish to remove yourself from the queue, simply press the pound key. Again, if you have a question or comment at this time, please press star 1-1 on your telephone keypad. Please stand by while we compile the Q&A roster. Our first question or comment comes from the line of Brian McNamara from Canaccord Genuity. Your line is open.

speaker
Brian McNamara
Analyst, Canaccord Genuity

Hey, good morning, guys. Thanks for taking the questions. Congrats on another strong year here.

speaker
Lockie Given
Chief Executive Officer

Thanks, Brian.

speaker
Brian McNamara
Analyst, Canaccord Genuity

So we get a lot of questions on gold prices. I'm sure you guys do. What's kind of your message to investors and prospective investors that maybe assuming that, you know, a lot of this benefit is maybe short-lived and, you know, obviously nobody can predict what the price of gold will do. But like from a managing the business function, like should investors worry about a potential decline in gold price? Like how should you, can you kind of frame that for us?

speaker
Lockie Given
Chief Executive Officer

Yeah, look, I think, Tim, you can comment as well. But I think we run this business, you know, over obviously many, many years in very different gold environments. I think a rising gold price is clearly helpful. I think we had some real tailwind in this year's numbers, clearly from scrap gross profit. But ignoring gold, we still had a phenomenal year. I think the core business across all that we're doing, whether it's lending, sales, the business is doing extremely well. And I think the rising gold price just added to that performance. I think we've spoken to you a lot in the past about the fact that These are short-term loans that we offer, and so we're able to adjust very quickly no matter what gold does. So I think when we speak to investors, we obviously say that a large part of our PLO and inventory is gold, and a rising gold price is helpful. But that said, a change in that, clearly a very significant change. Quickly, you would have some short-term issues, but I think in the long-term here, No matter what gold is doing, we have a very resilient business model that we can adapt very quickly to a change in price in gold. Tim, I don't know if you'd add any more to that.

speaker
Tim Jugman
Chief Financial Officer

I think we have to remember that this business is driven from a PLO perspective. And you're saying, well, the customer is in need for cash. And so that need for cash ignores gold price. So just because the gold price is up or down doesn't change the customer's need for cash. It just changes what they're bringing in. And so I think that's just an important part of the business to remember that just because gold price has doubled doesn't mean our average loan size has doubled in the past year. And so the average loan size is where the demand is for the product. It's not in the gold price.

speaker
Brian McNamara
Analyst, Canaccord Genuity

Got it. That's really helpful. Secondly, on LATAM, obviously a really significantly improved performance there over the last couple of years. What inning are we in there in terms of improving that business? It seems like a lot's been done over the last couple of years.

speaker
Lockie Given
Chief Executive Officer

Remember, I'm a cricketer, not a baseball player, Brian, so I'll take my best crack at that. Look, I think we have built Really fantastic momentum, particularly in Mexico in the last, call it, year and a half. But it's still early down there. When Blair walks into a store, there's opportunity every single time. And so I think down in Latin America, it is still early in the innings. We have got a lot to do in gold and jewellery generally. I think historically we've been a GM business down there, particularly in Mexico. And so our teams are learning how to lend a lot better on jewelry. So I think there's some real upside around that. I think digital adoption down there is early. So we're seeing some real momentum now in online payments and extensions. But I think we can do more there. So I think, you know, I think you're right to point out the momentum because, you know, every quarter we're seeming to deliver just fantastic results. And it's not just the key metrics down there. I think what's really important is you're seeing a truly balanced business. So you're seeing the metrics move strongly, but you're seeing them move in the right way. For example, PLO is growing faster than inventory. And, you know, age looks good. And so turns look good. And so I think it's growing well in a balanced way. And I think there's still plenty to do down there. I think we've got a big M&A runway there. Down there, I think we're well capitalized to take advantage of that. You know, so there's plenty to do on that front. As well as, you know, you've seen us build 40 stores last year. I think, you know, we would, while we don't sort of commit to a number, you know, our intention is to grow our de novo business down there at a similar rate, depending what happens on the M&A front. So I think on all fronts in Latin America, we have got a lot more to do. But we're very pleased with the momentum.

speaker
Brian McNamara
Analyst, Canaccord Genuity

And then just finally on the M&A pipeline, last quarter it sounded like you had a pretty robust pipeline. You acquired some stores in Q4. It sounds like you acquired some stores subsequent to the end of the quarter. How does that look? How should investors think about M&A as it relates to 2026?

speaker
Lockie Given
Chief Executive Officer

Thank you, guys. As you point out, it was super pleasing to see the momentum there. As everyone knows, M&A by nature is opportunistic, so you can never kind of plan for when it comes together. But across the board, Latin America, we did a really good acquisition down there in the quarter. And then subsequent to that, we've done some really exciting stuff in Texas in October. So I think things are coming together there. But as I said, we have a lot more to do. The pipeline remains extremely robust. But I think, as we say every quarter, we do this in a disciplined way. Even though we've got plenty of cash, We look at this on a return on invested capital basis and whatever's best for our shareholders. So while the pipeline is robust, I think you're going to see more of the same from us. It's going to be done in a disciplined way, but we are excited about what we've managed to do in the last three or four months.

speaker
Brian McNamara
Analyst, Canaccord Genuity

Great. That's all I got. Thanks a lot, guys. Best of luck.

speaker
Lockie Given
Chief Executive Officer

Thanks, man. Talk to you a bit later.

speaker
Operator
Conference Operator

Thank you. Our next question or comment comes from the line of David Scharf from Michigan.

speaker
David Scharf
Analyst, Citizens Capital Markets

capital citizens capital markets your line is open all right good morning thanks for uh thanks for taking my questions um hey uh just a couple here um you know first focusing on lat am i i know um i know there's always always a lot of questions about just you know minimum wage inflation other dynamics within mexico i'm kind of wondering If you're seeing any impact on the ground in terms of pawn loan demand based on what's going on in the U.S. remittance industry, I mean, we've seen a clear slowdown in money transfer volume based on immigration enforcement actions here. Are you able to ascertain whether or not that's actually increasing demand in store in Mexico and throughout LATAM?

speaker
Lockie Given
Chief Executive Officer

Well, I think it's a good question. We get asked this quite a bit. And, you know, our evidence is more anecdotal because we're not doing any money transfer. But, you know, you're seeing very robust lending in our Latin American business. And whether that's as a result of the money transfer business or other factors, I think the good news for us is that lending across all regions in that part of the world are very strong. Tim, I don't know if you'd add any more to that.

speaker
Tim Jugman
Chief Financial Officer

You know, it also is, some of this is short term.

speaker
Tim Jugman
Chief Financial Officer

You know, when these money things change, some months it's a little bit higher than others. And so it does move over the place and it does move between different countries that we've seen. So just because in Mexico it's slightly lower doesn't mean the other Latin American countries we are operating in are lower as well. It is something that we do look at, but there's not an immediate correlation there. But we know that the demand for the loan product has been strong in Latin America, especially over the last 18 months. But a lot of that is really to do with operational changes that we've made.

speaker
David Scharf
Analyst, Citizens Capital Markets

Got it. No, I appreciate the color. Hey, just quickly shifting to the US, I appreciate the... the previous comments about gold prices and ultimately the impact on borrowing demand. But, you know, given that half of U.S. revenue growth is obviously, as you noted, related to scrap sales this past quarter, is there any kind of benchmark, you know, for U.S. top-line growth you'd be willing to offer up for fiscal 26, you know, just given the scrap and underlying... We don't guide.

speaker
Lockie Given
Chief Executive Officer

We don't guide. All I can tell you is that our intention and our objective is to continue with robust revenue growth. I think your point's well made that scrap gross profit was a significant part of particularly the last couple of quarters. but we still see real opportunity in our business outside of just that. So, you know, I'd say to you, we're not going to guide specifically, but our objective is to continue this relatively robust revenue growth and particularly profit growth. Fair enough.

speaker
David Scharf
Analyst, Citizens Capital Markets

Thanks very much.

speaker
Lockie Given
Chief Executive Officer

Thanks, David.

speaker
Operator
Conference Operator

Thank you. Our next question or comment comes from the line of Kyle Joseph from Stevens. Mr. Joseph, your line is open.

speaker
Kyle Joseph
Analyst, Stephens Inc.

Hey, good morning, guys. Thanks for taking my questions. Congrats on a nice quarter and year. I just wanted to, most of my questions have been taken, but if you don't mind, kind of walk us through the loyalty program and some of the marketing efforts and walk us through some of the results you're seeing in those in terms of whether it's increased foot traffic or increased transactions per consumer.

speaker
Lockie Given
Chief Executive Officer

Thanks, Carl. Good morning, Mike. Yeah, look, I think this 2026 is a big year for our marketing effort. I think it's sort of the culmination in a couple of years of real focus on what we're doing there, particularly digitally. So you pointed out the rewards program. As we said in our opening remarks, we are now across all stores offering all of our inventory online so consumers can see all that we're doing online and come into the stores and buy it. I think we're leading the industry in that area. We are now doing instant quotes online. So if you've got an electronic good, we can give you a quote online for a loan or for a purchase. I think that's leading the industry. I think you're going to see us very, very active across social channels. We're already active across YouTube and Facebook and TikTok and Instagram. But I think you'll see the more focus, the more spend, particularly around video in those areas, we're having a lot of success with SEO SEM, you know, with that in our digital marketing program. So I think for the first time we are now kind of entering a year where we're firing on all cylinders from a marketing perspective built on all of these initiatives we've been talking about the last couple of years, but they've finally sort of launched and we're ready to see, see the impact. So look, we're really excited about those things. We think it's both, going to drive, as you say, traffic, but it's also what the customer wants. You can't pick where you're going to meet your customer. They pick where they want to meet you. So we want to be able to meet them, whether it's on the phone, online, in-store. And so we're providing all of these channels for the first time across all that we're doing. And I think we genuinely lead the industry in that area. So I think this is the first year that we're going to really be able to measure those benefits. In terms of the rewards program, it continues to build quite nicely. We are almost 7 million members now, I think. And it's sort of getting a bit more mature. But I think we are now running really exciting targeted marketing programs. to those members. So we're learning much more about each member. We're using data to target them better, to increase sales, increase turn, increase margin. So I think it's a really good question and we're quite excited about that part of the business this year because I think this industry generally, including us, have sort of ignored that part of the business for decades. And I think customers have become much more savvy, particularly younger customers. And I think easy has, we've taken a real position here to, to, to focus on, focus on this part of the business, hire a great team. And, you know, I'm hoping that this year we're going to see some pretty strong results come out of those efforts.

speaker
Kyle Joseph
Analyst, Stephens Inc.

Got it. Uh, really helpful. Thanks. And then just one follow up for me, going back to the M&A pipeline, um, You guys recently made an acquisition in the auto pond space. Just want to get a sense for how that's performing and if you have more appetite there. And then in terms of, you know, geography, should we think about your M&A pipeline kind of in existing geographies or willing to expand beyond those?

speaker
Lockie Given
Chief Executive Officer

Thanks. Both good questions. Thank you, Kyle. So let me start with the second one on the M&A side. Look, there's a lot to do in our existing markets. So I think, You know, we're certainly focused there. That said, we are always open to new markets, new geographies. But with that, obviously, comes risk. And we've got great existing teams in our existing markets. So my own bias is to those markets. I just think it's less risk. We've got better chance at strong execution. So I think, you know, our bias is definitely to our existing markets. And we've got plenty to do there. But that said... I think there are some new exciting markets that we can open up that we're going to do that in a disciplined, you know, not a casual way. So I think really the answer to your question is first the existing markets and then maybe some new ones. And then on the car lending business in Mexico, it started well. So we are, you know, we are really firming up our processes around that product, whether it's underwriting, whether it's collections, you know, in the porn lending business down in Mexico. I think we are now assessing how we're going to roll that out into our existing stores. I think it's becoming quite a large porn product in the Mexican market around our competition. So I think we've bought a really good, solid business to start with that's performing well. And now our team is assessing how quickly we roll that out in which stores, in which markets in Mexico. So I think 2026 should be a really interesting year for that business.

speaker
Kyle Joseph
Analyst, Stephens Inc.

Great, really helpful. Thanks for taking my question.

speaker
Operator
Conference Operator

Thanks, Carl. Thank you. Our next question or comment comes from the line of Raj Sharma from Texas Capital. Mr. Sharma, your line is open.

speaker
Raj Sharma
Analyst, Texas Capital Bank

Yeah, thank you for taking the questions. Solid results. Congratulations. My question was, are you, you know, all the digital initiatives that you have made to the business, are you seeing, what changes are you observing in your business on these digital initiatives? You know, does it serve, is it serving a younger cohort that's more stressed or, you Are you doing more layways as a result of all these initiatives? And my question really is, you know, around do you need to track economic indicators like delinquencies and credit card balances, or do you just see it clearly in your store traffic online flow? And, you know, and that's a follow-on question. Thank you.

speaker
Lockie Given
Chief Executive Officer

Thanks, Raj. Look, on the second question, on the tracking of metrics, look, Tim certainly looks at, you know, macro metrics. But I think our focus is really what we're doing. And that means our operating initiatives in the stores, that's where we focus. You know, we look at the macro at times when we're asked, but I think we can't control that. What we can control is what we're doing for our customers in the stores. So that's really our focus. And on the digital initiatives, you're seeing genuine change as a result of those initiatives. If you look at extensions and paying loans online, it's just sort of phenomenal growth as to our customers who are wanting to do that. But that's not only, you know, exemplary customer service, but it's making our stores more efficient so that our people in our stores are actually looking after customers on the lending and sales side rather than just extending loans. So I think you can see very, very high growth in those metrics where people are taking that option to pay or extend online. That's sort of one of the digital initiatives that's really changed significantly in the last couple of years. And then on the other digital initiatives, obviously you've got the loyalty program and we think that that's very, very helpful in us growing market share. So I think that digital initiative has been super important. And then really just your core website, social marketing, paid search marketing. I think we're gathering more and more customers across the regions in which we're operating the new way. It used to be that you would just put up a big sign that said porn and you had good customer service. They were the two ways you'd market in a porn shop. I think now you've just got to be a lot more diverse than that. because that's where you're going to meet your customers, whether it's through social, whether it's paid search, whether it's SEO. You know, I think you've got to be doing all these things to ensure that your customer base is growing. So, look, I think there's customer growth is an obvious outcome from these digital initiatives. I think making our stores more efficient, so giving our people more time to serve our customers instead of doing the bland kind of loan extensions or loan payments. And I think customer loyalty and retention through the rewards program is the other major outcome here from concentrating on these digital initiatives.

speaker
Raj Sharma
Analyst, Texas Capital Bank

Got it. That's very helpful, very descriptive. Thank you. And then just one other question is, in the U.S. fund side, the PLOs were up 9%. The inventory was up more. Inventory turnover was down. Can you explain that? the inventory was up more than the PLO growth. And is that layaways?

speaker
Lockie Given
Chief Executive Officer

It's a good question, that one. I would say to you that we're still happy with these metrics and that what's driving that is partly doing more purchases. It's partly doing more longer-term layaways. But I would say it's an opportunity for us is to increase turns. So we've got various operating initiatives in place which we started towards the end of the year and going into the new year where we are designing bigger, better incentive programs for our store staff to sell more. We are putting more talent into this function which is the selling function. I think Easy has always been a fantastic lender first and I think our current team has taken a more balanced approach to that. It always starts with the loan clearly but You know, you have to flush that inventory and flush it quickly. So, look, I think you point out it is a metric that is an opportunity for us. I think there's good reason for inventory growing the way it's been growing. But, you know, I think we have got initiatives in place for 2026 where we want to improve those terms.

speaker
Tim Jugman
Chief Financial Officer

I think also remembering that that inventory increase, you know, a majority of that is jewellery. So if we wanted to... tomorrow go scrap a whole lot and improve that turnover, we could. But we see that selling that gold in the stores is an important part of the long-term growth of the stores. So you're selling it back to the neighborhood. And so our focus is on the long-term and not a short-term gain. And so you'll see that increase that inventory growing a little bit more just because we have more jewelry and that jewelry price, that gold price has obviously significantly increased. Yeah.

speaker
Raj Sharma
Analyst, Texas Capital Bank

Got it. So it's not necessarily a concern for you, more of an opportunity, and it reflects more of a gold price rise and increased gold jewelry being taken in.

speaker
Tim Jugman
Chief Financial Officer

Correct. So jewelry obviously sells at a little bit slower rate. That's why the inventory turnover is down. Obviously, with the gold quickly rising price, lots of people come in and sell their gold more than in the usual period. So that drives the inventory as well. And then we've also talked about our 10-month layaway program that is just for the first time uh this uh in quarter four lapsed from last year so it's not quite apples to apples yet um but um over over the year we'll start uh we'll start seeing um a more like-for-like comparison got it thank you thank you for taking the questions again great great job congratulations yeah i'll take it offline thanks

speaker
Operator
Conference Operator

Thank you. Next question or comment comes from the line of Andrew Scutt from Roth Capital Markets. Mr. Scutt, your line is open.

speaker
Andrew Scutt
Analyst, Roth Capital Markets

Hey, good morning, guys, and thank you for taking my question and on the strong results. Most of my questions have been answered, so just one quick one from me. You know, in recent months and weeks, we've – I've heard that the U.S. consumer has been a little bit constrained. We're also going through a long government shutdown. Have your store managers in the U.S. seen any change in consumer behavior or maybe a different profile of customer coming in store?

speaker
Lockie Given
Chief Executive Officer

Look, thank you, Andrew. I think, look, we are certainly seeing, as you can see from the results, strong demand for the loan product in our U.S. stores. what that is a result of, I can't really comment whether it's government shutdown, whether it's difficulty in getting loans from alternative providers. But we are seeing the customer continue to be under pressure. And I think you can see that in the US in our really strong lending profile. We're also doing a good job on the sales side. So I think the business is firing on all cylinders. But to your specific question on government shutdowns, All I can point you to is our lending results, and they're robust. So maybe it is part of the situation.

speaker
Andrew Scutt
Analyst, Roth Capital Markets

Great. Well, thanks for the detail, and congrats again on the strong results. Thanks, Andrew.

speaker
Operator
Conference Operator

Thank you. I'm sure no additional questions in the queue at this time. I'd like to turn the conference back over to Mr. Lockheed Gibbon for any closing remarks.

speaker
Lockie Given
Chief Executive Officer

Thank you, everyone, for joining. It was obviously a phenomenal year for us. We're very proud of the results. We're very grateful to our 8,500 staff members for delivering these results, and we're also very grateful for everyone's support here on the call. So look forward to talking to you all more through the course of the next day and week. Thanks for joining.

speaker
Operator
Conference Operator

Ladies and gentlemen, thank you for participating in today's conference. This concludes the program. You may now disconnect. Everyone, have a wonderful day.

Disclaimer

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