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Operator
Investor Relations
Hello, and welcome to the Fastenal 2024 Q1 earnings results conference call. If anyone should require operator assistance, please press star zero on your telephone keypad. A question and answer session will follow the formal presentation. You may be placed into question queue at any time by pressing star one on your telephone keypad. As a reminder, this conference is being recorded. It's now my pleasure to turn the call over to Taylor Ranta of the Fastenal Company. Please go ahead, Taylor.
Taylor Ranta
Director of Investor Relations
Welcome to the Fastenal Company 2024 First Quarter Earnings Conference Call. This call will be hosted by Dan Florin as our President and Chief Executive Officer and Holden Lewis, our Chief Financial Officer. The call will last for up to one hour and will start with a general overview of our quarterly results and operations, with the remainder of the time being open for questions and answers. Today's conference call is a proprietary Fastenal presentation and is being recorded by Fastenal. No recording, reproduction, transmission, or distribution of today's call is permitted without Fastenal's consent. This call is being audio simulcast on the internet via the Fastenal Investor Relations homepage, investor.fastenal.com. A replay of the webcast will be available on the website until June 1st, 2024 at midnight central time. As a reminder, today's conference call may include statements regarding the company's future plans and prospects. These statements are based on our current expectations and we undertake no duty to update them. It is important to note that the company's actual results may differ materially from those anticipated. Factors that could cause actual results to differ from anticipated results are contained in the company's latest earnings release and periodic filings with the Securities and Exchange Commission, and we encourage you to review those factors carefully. I would now like to turn the call over to Mr. Dan Flournette.
Dan Florin
President and Chief Executive Officer
Thank you, Taylor, and good morning, everybody, and thank you for joining us for our first quarter call. And I'm going to go right to the flipbook, page three, and... My comments on page three can be summarized with five statements. First one is tough quarter. Second one is tricky calendar. Third one is highlighting the customer expo. Third is strong performance on our growth drivers. And then the final is financially strong, and that strength is continuing to build, as we've seen in recent years. Going back to the tough quarter, so we grew about 2%. Coming into the quarter, we anticipated a number that was probably in that 4% neighborhood. And the tricky calendar was really a function of January and February are seasonally weaker months for us. Then March starts to pick up as we move into the spring. So having two days shifted out of March and into January and February, respectively, wasn't helpful, but that was a known event coming into the quarter. And having the quarter end on Good Friday being in March versus in April is negative. But that's probably more of a function of trying to rationalize and figure out things on the quarter. The truth of the matter is the core issue remains sluggish demand. A positive we saw is after 16 consecutive months of sub-50 purchasing managers index. We broke above 50 in the month of March. And the other day I chatted with Holden and I said, you know, how long have they been checking the PMI statistics? And he said, yeah, since the early 70s. So we did a look and there's been two periods that have had longer duration of 16 months. The one would have been in the early 1980s. I believe it was a 19-month duration. The other was in the dot-com meltdown era of the early 2000s. It was about a 17 or 18-month duration. Now, in full disclosures, they were a little bit longer. They were actually more severe as far as where it went into, how far into the 40s it went or even into the upper 30s. There were a few other periods, obviously the 08, 09 period, much shorter in duration but pretty steep. But we feel positive about the 50 in March, and time will tell if it's a head fake or if it's real. But that speaks to what we think might be happening as we move into the second half of the year. The Customer Expo, which we'll host next week on the 17th and 18th in Nashville, Tennessee, I'm upbeat about that from the standpoint. One aspect that's challenged us in recent years with customer acquisitions, has been the fact that starting about 20 years ago, we started doing an employee event where we'd bring employees in, engage with our suppliers, and it was a great opportunity to hold in the month of December some planning discussions for the next calendar year, but also have a trade show where employees get to interact directly with suppliers and learn about their products, learn about their supply chain. And also over time, learned more and more about some of the FMI devices that are coming out, which started up in that kind of that 2007, 2008 timeframe when we started vending. What we learned a number of years into it that a lot of employees want to bring their customer to this. They thought it'd be a great means to expose our customer to their supply chain. And we started doing that probably five, six years later. And we've been doing that for many years. In 2020 and 2021, because of COVID, we had to shut down the event. And we felt the impact of that over time. And it shows up in things like onsite signings. It shows up in how we're engaging with that customer. What I'm pleased to say is after restarting the event in 2022 and continuing it in 23 and 24, In 2024, we were surprised by the overbooked status of the show, and we've had to dramatically expand it. Now, Holden will touch on some of that in his comments about what that means for the second quarter as far as expenses. But we'll have 50% more people attending this year than did last year, and we'll have double the number of people attending this year than we did last year. I believe that speaks well to our ability to capture market share. with that subset of customers. And that's been challenging us for the last several years because we just couldn't engage in the same way. So it's an expense issue for the second quarter. It's a really high class expense issue for the second quarter. On the next page, I'll touch on growth drivers. So flipping to page four, onsites, we had 102 signings during the quarter. So the number of active sites we had operating at the end of the quarter was up about 12 percent from what it was in the first quarter of last year. And our sales going through that channel grew low single digits, which tells me that's where we're seeing the demand issue play out in our numbers, because that number should be closer to what we're seeing in unit growth. The FMI technology, we signed 105 devices a day, and I believe we've only had one quarter that we've ever done over 100. And if you think back to a few years ago, what we really challenged our team to do back in that 2017-2018 timeframe, we geared up our infrastructure to support 100 signings a day. And we challenged everybody to engage with their customer and to get there. And by 2022, we were doing about 83 a day. In 2023, we had grown that to about 98 a day. And those numbers are based on the average of the first three quarters of the year. So last year we did 92, 106, 95, average of about 98. Officially, we've always said that we want to get that over 100. Internally, what we've challenged our team to do is to get that number up into the 120s. And so we feel really good about onsite and FMI technology as far as the progress we're making to take market share. And in a similar comparison that I did with the unit growth of onsite, so FMI, we have 10.5% more devices today than we did a year ago. But you can see some fall off in the revenue per device. And in safety, for example, we grew about 8%. And when I look at our revenue per device, it's down 1% to 2% from a year ago. It's been pretty flat as we've gone through the years so far. And, again, that's a demand, but ultimately it's a market share. It's a land grab. And so we will take market share by deploying more devices, and then we have to live with what the actual consumption is in those customers, whether it's robust or less than robust. It's a sign of permanent market share, and I'm pleased with the progress we're seeing there, and how it shines through in things like our safety, because about half of our vending sales involve safety products. E-commerce continues to get nice traction, and our digital footprint continues to expand. We're approaching 60% of sales, and our anticipation is sometime this year that number will hit the mid-60s. 66 is our target. And ultimately, we believe that ends up being 85% of sales. So on the second page, I feel really good about the progress, but I'll finish where I started. It was a tough quarter, and we feel good about where we're going.
Holden Lewis
Chief Financial Officer
With that, I'll turn it over to Holton. Great. Thanks, Dan. Good morning, everyone. I'm going to begin on slide five. Total and daily sales in the first quarter of 2024 were up 1.9%. Q1s are seasonally low volume to start, but this year contended as well with severe weather in January and a Good Friday holiday that fell in March for the first time in five years, an impact that was compounded by it falling on the last business day of the quarter. This timing is estimated to have cost us 30 to 50 basis points of growth in the quarter. No matter how one treats this noise, however, it doesn't mask that the primary challenge remains poor underlying demand. Industrial production declined slightly in January and February, but the components that most directly affect Fastenal, such as machinery, were much weaker than the overall index. Overall end market and product dynamics are unchanged from prior periods. Total manufacturing grew 2.6%, continuing to moderate from prior periods, while our fastener product line was down 4.4% with contraction in MRO and OEM products. This reflected soft industrial production, particularly for key components such as fabricated metal and machinery, and in the case of fasteners, negative pricing. Non-residential construction and reseller continued to contract, though at moderating rates as we experienced easier comparisons. Sales into warehousing, which are the fulfillment centers of retail-oriented customers, remained healthy in the first quarter of 2024, albeit not quite at levels experienced in November and December of 2023. This, combined with good FMI signing, contributed to 8.3% growth in sales of safety products. The tone of business activity from regional leadership is best characterized as steady at weak levels. We are encouraged by the forward-looking PMI moving above 50 in March for the first time since October 22. However, current conditions remain better defined by the string of sub-50 readings that prevailed in the latter part of 23 and at the start of 2024. Now to slide six. Operating margin in the first quarter of 2024 was 20.6%, down 60 basis points year over year. Looking at the pieces, gross margin in the first quarter of 2024 was 45.5%, down 20 basis points from the year-ago period. Product and customer mix was a drag, partly offset by slightly positive price costs, which continues to recapture the negative price costs that we experienced in the first quarter of 2023. In addition, with stocking levels largely right-sized, we experienced an increase in product movement across our network, which produced leverage of internal and external trucking resources. SG&A was 24.9% of sales in the first quarter of 2024, an increase from 24.6% from the year-ago period. Total SG&A was up 3.2%. Occupancy and other SG&A expenses were well-contained, increasing just 1.5% collectively. The deleverage was from labor costs, which increased 3.9%, which included a 3.3% increase in average FTE in the period and substantially higher healthcare costs. The consistent low growth in SG&A over the last five quarters reflects the blue team doing a good job spending where appropriate to support growth and scrimping where appropriate to preserve margin. But at some point, sales growth is the core issue, and as growth accelerates, we believe we will leverage the P&L. That said, I wanted to provide a little color on some factors that may affect margins in the second quarter of 2024. First, we continue to make investments in travel, hardware, and personnel to support near and intermediate-term growth. This won't necessarily be to any greater degree than was true in the first quarter of 2024, but it was a reason for deleverage in the period and could be again if growth doesn't accelerate in the second quarter. Second, the expansion of attendees at our customer expo will result in an increase in expenses in the second quarter of 2024 on both an annual and sequential basis. Third, our success solving certain customers' supply chain challenges in the fourth quarter of 2023 has created opportunities to service these customers at greater scale in the future. This will require certain near-term investments to ensure that we can meet these customers' needs. The latter two items could impact second quarter 2024 operating margins by approximately 30 basis points. We do not expect these costs to carry over into subsequent periods. Putting everything together, we reported first quarter 2024 EPS to 52 cents, flat versus the first quarter of 2023, with net income up just slightly at up 0.6%. Turning to slide seven. We generated $336 million in operating cash in the first quarter of 2024, or 113% of net income. While below the prior year, when we deliberately reduced layers of inventory, the current year's conversion rate is consistent with historical first quarter rates. With good cash generation in a soft demand environment, we continue to carry a conservatively capitalized balance sheet with debt being 5.5% of total capital, down from 10.9% of total capital at the end of the first quarter of 2023. Working capital dynamics were consistent with recent periods. Accounts receivable were up 5.5%, driven primarily by total sales growth and a shift towards larger customers, which tend to have longer terms. Inventories were down 9.4%, which continues to reflect primarily the reduction of inventory layers built a year ago to manage supply constraints and modest inventory deflation. While we will continue to focus on continuous improvement as it relates to inventory management, the rate of decline our inventory balances will likely moderate going forward as the process of right-sizing our stock is largely complete. Net capital spending in the first quarter of 2024 was $48.3 million, an increase from $30.9 million in the first quarter of 2023. This increase is consistent with our expectations for the full year, where we anticipate capital spending in a range of $225 to $245 million, up from $161 million in 2023. This increase remains a result of spending for hub automation and capacity, the substantial completion of an upgraded distribution center in Utah, an increase in FMI spend in anticipation of higher signings, and in information technology. Now, before turning to Q&A, I wanted to offer a higher level perspective on the quarter. Quantitatively, as Dan noted, it was challenging. But qualitatively, it was an encouraging quarter. We've touched on our disappointment with the pace of customer acquisition over the past several quarters and the changes made in mid 2023 to begin to address this. We view customer enthusiasm for our expo, the solid performance of our growth drivers and trends in our contract business as manifestations of those efforts starting to take root. Change takes time and success can be uneven. However, we do believe we are seeing good indications of progress, which should re-accelerate market share gains as we proceed through 2024. With that, operator, we will turn it over to begin the Q&A.
Operator
Investor Relations
Thank you. And now we'll be conducting a question and answer session. We ask you to please ask one question and one follow-up, then return to the queue. If you'd like to be placed in the question queue, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you'd like to remove your question from the queue. Once again, that's star 1 to be placed in the question queue. And we ask you to please ask one question and one follow-up, then return to the queue. Our first question is coming from Tommy Moll from Stevens. Your line is now live.
Tommy Moll
Analyst at Stevens
Good morning, and thank you for taking my questions.
Operator
Investor Relations
Good morning.
Tommy Moll
Analyst at Stevens
I wanted to double-click on onsites where the KPI this quarter was quite strong, as you referenced. And, Holden, you alluded to some of the leadership changes from recent months. I assume there's a connection there, but what can you do to just bring us in a little deeper on that on-site performance in Q1 and what you might expect going forward? What's changed?
Dan Florin
President and Chief Executive Officer
I think one of the changes we made, and this was, if I go back 15 years, we made a decision to split our business into three distinct entities, essentially the eastern U.S., the western U.S., and international. And in our national accounts team, we split into three pieces, too, to align with those three business units. We did that for about seven years. And around 2014, we saw that national accounts being three distinct entities, it was a little chaotic. And so we rolled that back into one umbrella. When we were going through 2022, we were putting up really good numbers and the economy is rebounding. But when I look at things like what was going on with our onsite signings, what was going on with our contract acquisition numbers, they were softening. And it's not about a person or a thing. It's about sometimes are we aligned? to pursue a common goal? Or are we too fixated on our individual goals? It seemed like we had so many groups talking about how well they were doing, but somehow if every group's doing well and the organization is slipping, something's wrong with how we're looking at it. And so in the spring of 2023, we realigned everything under one sales leader and realigned the US back into one business unit. And there's disruption when there's change, and it takes time to gain traction. But I think a manifestation of that is the onsite signings, and one month isn't a trend, but they improved. The fact that we're scrambling in the last 45 days, the last 30 days, and I say we, there's a team that's coordinating our trade show that's been extremely busy. lining up additional hotel rooms and additional space for an event that's much larger than we anticipated two months ago. That's a function of an engaged sales team and a customer that's engaged with us of understanding how we can help their business. So that's what the 102 means to me, and of equal importance, the record sign-up relative to a post-COVID world. on folks attending our show and learning about how we can help. And I know personally, the visits I've been on, there's some really good traction going on out there, and I feel good about it. We just have to work through the fact that we were taking market share from the standpoint of contract signings at an unacceptably low rate for a period of time. And the time between changing your sales focus getting traction, and that turns into revenue. It doesn't happen in a quarter.
Holden Lewis
Chief Financial Officer
Probably what I might add to that is, you know, I think an area where some of the changes are perhaps having the most rapid beneficial impact is probably on the contract side of the business. We've seen improvements in sort of the rate of signings on the contract side as well. And bear in mind, when you're talking about national accounts and large customers, those also tend to be the kinds of customers that are signing up onsites, utilizing more vending machines, right? And so some of the early indications of success we're having in that group, I think, also lend itself to that area. So, again, it's uneven. I know onsite signings can be lumpy, but you just look at a lot of those indications, you know, as a sign that the steps that we've taken are beginning to take root.
Tommy Moll
Analyst at Stevens
Thank you both. As a follow-up, I wanted to ask about a new disclosure you introduced today, just breaking out your OEM versus MRO fastener business with some new granularity there. I was just curious, what was the decision-making process to do that? And is there a takeaway you want us to make sure to have today? I mean, one that comes to mind is just the relative size of those two businesses. where OEM is nearly 2x the MRO in terms of revenue contribution. But if there's something you want to make sure we take away, please flag it for us. Thanks.
Dan Florin
President and Chief Executive Officer
You know, we've been looking at that number internally for a number of years. And in full disclosure, when we first started delineating it, we had to figure out how to do it because it isn't always evident what is an OEM sale and what's an MRO sale. In the early years, the way we did it, OEM sales are not taxable. MRO sales are taxable. So our initial take at estimating what the two pieces were was to look at it in that lens. And that actually proved to be pretty accurate. And then we fine-tuned it and fine-tuned it. I think the biggest change of why Holden's willing to put it in a document, because I didn't know he was putting it in this quarter until I read it in the draft of the press release. The biggest reason, I think he feels more comfortable talking about it in print rather than talking about it in concept. And other than that, I don't know if there's a message behind it, and Holden might tell me I'm full of it, and he's got a message there.
Holden Lewis
Chief Financial Officer
No, as I usually say, we're not playing a three-dimensional chess here with data. We gather the information, we figure we provide some information. Now, I will tell you that both OEM and MRO tend to move with industrial production directionally the same way. But I think there's certain things... As far as faster is concerned. As far as faster is concerned. Now, I think there's some information that could be in there, right? I mean, when you think about onsites, onsites are probably more oriented towards OEM fasteners than MRO fasteners. And so there's some information in there about how onsites are going. It gives you a little bit more granularity in the cyclicality because, again, OEM fasteners tend to be, while the directionality may be the same, the order of magnitude may be different. So it gives you a little bit of color into that as well. So as Dan indicated, we gathered the data anyway. We saw no reason why we shouldn't share it. Questions about it come up on the call, and so, you know, you can have it.
Tommy Moll
Analyst at Stevens
Appreciate it. I'll turn it back. Thank you.
Operator
Investor Relations
Thank you. Next question is coming from Chris Snyder from UBS. Your line is now live.
Chris Snyder
Analyst at UBS
Thank you, and I appreciate the question. You know, maybe first starting on SG&A and the willingness to spend and invest in the business, I felt like the past couple quarters the message was, you know, really tightening, you know, the belt in response to lower growth. This quarter, it seems like it's more willing to spend to support and drive that higher growth. So, you know, is that the right takeaway? And do you feel like, you know, maybe more spend is needed to get back to, you know, the more normalized historical levels of market outgrowth and customer acquisition? Thank you.
Dan Florin
President and Chief Executive Officer
Yeah, I guess I would maybe phrase that differently in one regard. We've been investing to grow throughout the cycle. One of the, you know, but we had some offsets and we talked about this in the January call and that was we were closing locations for a decade and that gave us a little nugget of an offset. As we went through 2023, one nugget of an offset was the fact that in 2022, our earnings grew quite dramatically. And in our incentive comp, which is linked to earnings growth, a big piece of it grew quite dramatically. That softened as we went through 2023 and, quite frankly, more normalized. But as we get deeper into that, moving away from the 2022 timeframe, some of that benefit isn't there. So I don't know that it's a function of – and I'm looking at it from a growth standpoint and expense, not an absolute. I think it's probably more of a function our investments to grow are shining through a little bit more now than maybe they were in the last six to eight quarters.
Holden Lewis
Chief Financial Officer
Yeah. And I think, you know, really, I think what's changed is the rate of growth, too. I often get asked, you know, where is that delineation point where you can expand margin or, you know, or not or contract margin? And I've always said it's kind of around that mid single digit number. I think we've done a nice job limiting over the last five quarters our SG&A growth to five percent or less in each of them. And at the levels of growth, which were unsatisfactory, but not not not first quarter 24 unsatisfactory, we were able to defend the margin. I think part of the point I wanted to make is we're not panicking over the deleverage. We don't have a cost problem. But at the same time, there are some things that we're going to continue to invest in. And when I called out 20% growth in sales travel, I don't know that I regret that, to be honest, because I think that that is related to the improvements we're having in our contract business, the improvements we're having in our signings, right? And we're not going to react to a 2% growth quarter, which we believe is very temporary, by beginning to slash costs. I think that was the message. I think as it relates to the other items that we talked about, the expo, and sort of the opportunities we have with a certain customer group, that really is just to make a point that we have opportunities that's gonna have us spend a little bit more than we might normally do in a single quarter. And we just felt that we should call that out for you because it does matter as you build your models. But I don't think that our approach has always been that we're going to invest in the business. And we continue to do so.
Chris Snyder
Analyst at UBS
Appreciate that. It makes a lot of sense. For the follow-up, a question that we continue to get from investors is around the impact of potential tariffs based on the outcome of the November election. So just would be interested in your guys' perspective and what that could mean for the business.
Dan Florin
President and Chief Executive Officer
Thank you. Our covenant with our customer is a reliable supply chain, a high-quality supply chain, a cost-effective supply chain. The biggest thing we focus on is diversity of supplier And historically, we didn't necessarily look at that from a geographic standpoint. We looked at it from a number standpoint. For this commodity, for this fastener, for this whatever it might be, you have multiple sources of supply. So if you have a disruption, you can pivot. The other thing we tried to do is we wanted to be a customer of meaning, meaningful size to our supplier base. such that if there's a pecking order of supply constraint, we're first in line on that pecking order because we've been a reliable customer and we pay with cash. And those two things are powerful things in any environment, but especially a constrained supply environment. One thing we have been doing, and this has been going on for the last four or five years, is we have made a conscious effort to continue to diversify our supply base, not just by the number of suppliers, but by the geographies from which we obtain product. That's part of our covenant with our customer. We've balanced that with cost effectiveness. And because if you have, you know, it's sitting on the customer and saying, what's the trade-off of what we're willing to spend for supply chain to have that diversity of supply? Because there is a trade-off there. Obviously, tariffs can have two impacts. One, it changes the math exercise of the trade-off. It also increases the expense of supply chain. To the extent it increases the cost of a customer supply chain, that will manifest itself in a revenue group a little bit faster because we're pricing that as it's coming through. But our covenant with our customer is to always have an incredibly reliable source of supply, impeccable quality in that supply, and a cost-effective supply chain. And we balance those every day.
Holden Lewis
Chief Financial Officer
Probably the only thing I would add to that is, you know, our execution wasn't as crisp as we might have liked during the first period where there was tariffs. Remember, there was also some ancillary inflation on top of the tariffs that was occurring at that time. And we struggled a little bit to sort of capture it all in the moment. I would say that since that, and frankly, because of that period, we've made significant investments in, you know, the technology that we utilize to understand the environment and communicate internally and externally. with sort of the structure of our business and how we kind of manage our, you know, pricing and costing processes. And I think that you've seen the effectiveness of those changes through this last few years where there's been very significant inflation and our ability to keep up with it, you know, fairly effectively and on time. And so, again, I don't know what the future holds on that, but to the extent that there's anything that moves up the cost of product, We think we're better served to execute effectively than we were five years ago during the last period of time.
Chris Snyder
Analyst at UBS
Thank you. Really appreciate the perspective.
Holden Lewis
Chief Financial Officer
Thank you.
Operator
Investor Relations
Thank you. Next question today is coming from Stephen Volkman from Jeffries. Your line is now live.
Stephen Volkman
Analyst at Jeffries
Thank you. Holden, you mentioned in your gross margin comments that you mentioned transportation resources and a little bit of price changes. degradation, I guess. I'm just curious, have you changed your view of sort of the cadence of gross margin as we move into the next three quarters?
Holden Lewis
Chief Financial Officer
No, I haven't. You know, I think my original comment was that you wouldn't see quite as much mixed impact and there may be some, you know, some offsets. And so, whereas we expected to see gross margin down in 2024, it may not be down as much as it has been in historical periods. I think first quarter, was representative of that down 20 basis points. And I think that that narrative still very much holds true. Now, some of the investments that I alluded to, some of those fall in SG&A, some of those fall in COGS. And so I think that there will be perhaps a little bit of a delta in Q2 specifically. I think we sort of addressed that. But by and large, you know, I think that the variables that we anticipated resulting in a perhaps more subdued drag on margin in 2024, I still see them very much in place. So no change to how I feel about gross margin cadence.
Stephen Volkman
Analyst at Jeffries
Great. Thank you for that. And then switching back to the customer expo, is that the kind of event where you actually sign up various things, like actual revenue comes out of it, or is it more of a sort of a customer relationship type building exercise?
Dan Florin
President and Chief Executive Officer
It's both, but there's a lot of One thing that we're able to do with an event like that is that sometimes the attention of decision makers is a challenge in the process and the communication in that group. The nice thing about the customer show is that we get the right audience in attending, and that includes on both FastNow and the customer side. That's not one way or the other. It's also an incredible awareness element from the standpoint of sometimes seeing and touching a vending machine, seeing an RFID setup, understanding how we go to market, talking to some suppliers, talking to other customers. And we also hold quite a few seminars where we're talking through different pieces. And what we try to convey is the nature of the supply chain you have that comes through Fastenal. why we believe it's special for you. Not why Fastenal is special, why we believe this channel of supply chain, which happens to be Fastenal, is special. And there's deals that get closed as a result of that, but there's a lot of expansion that gets opened up. And for a number of years ago, I was directly involved with our national accounts team. And in that several year period, I had more meetings with customers than I probably had had in the previous 15 years. And the one thing that always amazed me is we would have a customer that's doing $20 million a year with us. And I'd come out of that conversation with the direct knowledge of they could triple or quadruple their business with us if they decided to. And what we need to do is give them a reason to decide to. And because we believe we're the best supply chain partner in that marketplace. And part of it's telling the story, and it does a great job. But to directly answer your question, it's a little bit of both.
Holden Lewis
Chief Financial Officer
Make no mistake, Steve, if we have to talk to you about what the impact of the cost is going to be in the second quarter, we do expect a return on it. It may not all happen at the show, but it's expected to happen shortly thereafter.
Stephen Volkman
Analyst at Jeffries
Great. I appreciate that. Thanks, guys. Yep.
Operator
Investor Relations
Thank you. Next question is coming from Jacob Levinson from Milius Research. Your line is now live.
Jacob Levinson
Analyst at Milius Research
Good morning, everyone. Good morning. Holden, you mentioned a couple of very broad-end markets that have been challenging, I think, for a little while now, fabricated metals, machinery. Obviously, those are pretty broad, and certainly you've got – Some cycles would seem to be rolling over like ag and truck, but just trying to get a sense of where the negative outliers are today for your trucks.
Holden Lewis
Chief Financial Officer
Yeah. If those categories are too broad for you, take that up with the federal government. I'm just going by SIC codes. I don't know what the outliers are. At this point, and honestly, I think it kind of is reflective in the end market chart that we have in the press release. At this stage, pretty much every end market is converging on itself. We're well over a year here of sluggish demand in a market that I think has affected most markets. And so when I talk to the regional leadership and they provide their feedback, you know, there's different times when certain markets are called out because they're either stronger or weaker or what have you. At this point, I'm not getting a lot of end market call-outs, which suggests to me that people are kind of feeling a a general softness across the board. So I don't have a lot of market-by-market color to add. I'm not sure there is much. Okay. Yep.
Jacob Levinson
Analyst at Milius Research
That's good color. I'd just maybe expand a little bit on Steve's question on pricing. I mean, certainly steel is more important for you folks. And we've seen inflation being a little bit sticky. We've got copper prices going up, oil prices going up. Just trying to get a sense of, and maybe it's too early, frankly, to be even asking this, but just trying to get a sense of what the appetite is in your supply base to take prices up again this year.
Holden Lewis
Chief Financial Officer
I don't know that I've heard about a lot of appetite. Now, a couple of things I think that you should recognize. One is, I think a lot of people look at the U.S. steel indexes. I would tell you that we're more associated with foreign steel indexes, and those have not been particularly volatile. frankly. I think the U.S. ones are behaving in a different fashion than the Taiwanese or Chinese ones. And so we're not necessarily seeing the steel inflation that people keep asking me about. Two, bear in mind that by the time a fastener is made and shipped and sold as a markup through the channel, et cetera, the actual value of the raw material in the final product is probably a third or slightly less of the total value. So I mean, I know we're selling a slug of steel, but there's a lot of value add wrapped on top of the initial raw material. And so honestly, as long as I've been here, and Dan might be able to speak to prior periods, but as long as I've been here, steel hasn't really been a catalyst to raising or lowering prices. Transportation's been more meaningful. So I don't think that I'm hearing And Dan may have spoken to different people, different group, and might have a different perspective. I don't think I'm hearing anything that says we're seeing rampant inflation in raw materials that we need to start thinking about raising prices on.
Dan Florin
President and Chief Executive Officer
If I look at the fastener subset, you know, and hold in touch on this in his earnings release, because you have to look at where steel is used. And it's steel. Copper prices isn't very meaningful in our business. One element that as FMI has become a bigger part of the business, you get new indicators in the business. And I talked about what we're seeing in the vending and what we're seeing on onsite. Another one is related to our bin stock app. And so that's now about 13%, 14% of our sales. And there's a high concentration of fasteners in there, not exclusive, but a high concentration. There's a lot of OEMs, and so there's, in our other product lines, there's OEM aspects in there as well. But I don't have apples and apples comparisons to last March, because we were still transitioning off our legacy bin stock app platform, the MC70 devices. But in April of 2023, We were doing just over 16,000 transactions, orders per day, using a mobility device, an Android device, scanning bins. The dollars per order was 320,000 orders for the month, so 16,000 a day. Dollars per order were $232. March of 2024, 11 months later, we did 362,000 orders during the month. So 17,240 some a day. So it's down $16 or 7% from a year ago. I would venture to say two-thirds of that is pricing. And the other third is just underlying consumption. And that's an estimate, because we don't have great visibility into it. And that number, when we started the quarter, was kind of in the low 220s, and now it's around 216. I don't know how much Good Friday played into that. Maybe a point of it. But there is different pricing going on. So part of the negative in fasteners, as Holton touched on in the press release, is pricing, but it's also a weak demand environment.
Jacob Levinson
Analyst at Milius Research
I appreciate the color. Thank you. I'll pass it on.
Operator
Investor Relations
Thanks. Your next question is coming from Patrick Bauman from J.P. Morgan. Your line is now live.
Patrick Bauman
Analyst at J.P. Morgan
Oh, hi. Good morning. Thanks for taking my questions. I wanted to ask about something you mentioned in the press release. It says toward the back release that less store closures should result in an increase in growth of in-market locations going forward. I see how that would make a lot of sense. I guess I just wonder if you could address the degree to which store closures in the past have contributed to the on-site location growth that you've seen, and then relatedly, what drives confidence that you can organically sustain that level of growth without the help of business coming over from the stores going forward? And maybe this is just a misunderstanding on my part of of what's driven the on-site growth in the past. So if you could kind of clarify that, that would be super helpful.
Dan Florin
President and Chief Executive Officer
If there was a camera in the room, sometimes you might chuckle at the reactions you get from Dan and Holden looking at each other during a question because I kind of gave Holden a look. That's in there? And I say it that way because back in about 2014, 2013, we really came to the conclusion we had too many locations for the market. And we felt a better way to grow into the future was through the on-site strategy. And we tempered the desire to close the locations too fast. And these weren't large locations. We tempered it from the standpoint of the biggest limiting factor for Fastenal historically hasn't been opportunity, i.e., size of market. It hasn't been financial ability to pull it off. it's been talent acquisition and talent development. That's why we have a very thought-through process of how we recruit, and we have our own corporate university to develop talent. Because that's what we bring to the market, talent, and that talent is armed by a great supply chain system behind them to help them be really, really effective. And so we tempered the closures really to, because we felt that talent could slide over into branches that are growing, but also into this new onsite growth element because we had the talent to move. And if we had closed a bunch of locations, we'd have lost that talent. What we also tried to do is we tried to be very thoughtful about what it meant from the perspective of moving that, you know, if we have a community with two or three Fastenal locations, in a perfect world, we would like to keep that business in the other branches. Now, if the business goes to an onsite, that's because it was a larger opportunity in the first place and it moved into an onsite. I don't know that closing branches led to onsites or growth of onsites, unless there was a customer there. And sometimes we close branches because it was a remote market And the only reason we were there was because of two customers. And we went onsite with those two customers and we closed that branch. That did happen. But usually what happened is those two customers were doing $30,000 a month with us each. And now they're doing $130,000 a month with us each. And that was the appeal of the strategy. But there were tradeoffs in that. And for the annual meeting this year, I do plan on sharing some insight on some of the tradeoffs we've made as an organization. as we've closed locations, because this is a piece that doesn't always get talked about. But if I go back, and when I have district manager conversations, I get a whole bunch of stats from our statistics folks. I wear them out. And I get it district by district. But if I look at it at a company level, in 2007, cash customers, so that's somebody that comes into a branch and is a purely retail customer. In 2007, our total sales with that customer, it was 4% of our revenue, it was $76 million. Five years later, that 76 had grown to 78. And the reason it didn't grow very much, we weren't opening very many locations, because we had pulled our location growth way down in 2007, and that customer was kind of stagnant. Interestingly enough, that 78, Five years later, it had grown to $111 million. That was 2017. Two years after that, in 2019, the year before COVID started, that had dropped to 106. So it dropped 5% in that two-year period. During COVID, that business was pummeled because we closed off our front locations, and the marketplace decided to buy more through e-commerce than to buy retail. And I think we all know that in our own personal life. That 106 went to 75. It's now 1% of our sales. We made the strategic decision to keep the doors closed. And when I say closed, they're open. But we made the decision to de-emphasize going after that and redeploy those resources on other things. Just like restaurants in today's world have made the decision, they're not open on Monday, Tuesday, and Wednesday anymore because they can't find the staffing and they can't afford it. So that $75 million that we did in 2021 was $45 million in 2023. That was a tradeoff. That didn't go to another branch because if you're coming in and shopping at Fastenal like it's a hardware store and we don't have a location, three locations in town and the two that are left are 10 minutes instead of five minutes away, you lose some of that business. Customer's under $500. This is where they have an account number with us. That was $336 million back in 2007. Ten years later, that was 395. Last year, that was 153. Now, some of that are customers that we lost. Some of that is customers that now are doing 1,000 with us or 2,000 with us or 3,000 with us because we moved them out of that bucket. But those are tradeoffs a business makes. We think it's the right tradeoff. Because it set us up to be really special. Because if you think of all the growth drivers we've introduced in the last 15 years, when we de-emphasized back in 2007 opening locations, vending doesn't grow a retail customer. Vending doesn't even grow a $400 a month customer. But it might turn a 500 into a 5,000. It might turn a 10,000 into a 20,000. Because between FMI and onsite, you're unlocking more business with that customer. And I went off probably on more of a tangent there than you anticipated with that question. But I think that's a critical piece to understand of the strategy of Fastenal for the last 10 to 15 years and how it's played out.
Holden Lewis
Chief Financial Officer
It absolutely is. And I would just look at the language to suggest our traditional branch count is likely to be stable to slightly up over time. As we add international, maybe there's the odd location domestically that we want to add every now and again too. The primary growth in those in-market locations will be because of the addition of additional onsites. You'll just see the rate of growth ramp up because those onsites keep coming on and you're not having the reduction in branches. So that's what that was intended to convey.
Patrick Bauman
Analyst at J.P. Morgan
That makes sense. I appreciate the extra color there. I just have a very quick follow-up on the onsite signings. How did things progress through the quarter? And I'm asking only because last quarter you said maybe some slipped out of the fourth quarter. for whatever reason and could have been pushed into this year, so wondering if there was any evidence of that.
Dan Florin
President and Chief Executive Officer
It was pretty consistent all quarter. I think March was the biggest, but I'd have to look back at it. Sometimes when you have 40 numbers in your head, you lose track of five.
Patrick Bauman
Analyst at J.P. Morgan
Okay, no worries. Thank you very much.
Operator
Investor Relations
Yeah, I think that's right. Thank you. Our next question is coming from Ryan Merkel from William Blair. Your line is now live.
Ryan Merkel
Analyst at William Blair
Hey, guys. Thanks for having me in. I just have questions. One question. Dan, you said that change is hard and you feel good about where you're going. Can you just unpack what about the change is difficult or what about the change is creating friction?
Dan Florin
President and Chief Executive Officer
I mentioned earlier that we split the U.S. into two business units 15 years ago. If we were to share numbers by business unit, you would find out that there's two different stories going on in business right now. In the eastern U.S., and it's not a coincidence why Casey Miller stepped into running into the U.S. and why eight years ago, I think it was eight years ago, it was in the fall of 95, maybe nine years ago, or eight and a half, I asked Casey to step out of leading what we referred to as the SEC, our Southeast Central Region, which was basically Kentucky and Tennessee, And I asked him to run the entire Eastern US. Casey's done a wonderful job. Doesn't mean we agree on everything and we don't butt heads once in a while. That's good and healthy. But we asked Casey, Jeff Watts asked Casey to run the US business and put the best people in the best roles for us to find success as an organization. Our Western business unit was negative this quarter. Our eastern business unit was positive this quarter. Our onsite signings aren't equally split between the eastern U.S. and the western U.S. And that's been true for a number of years. And change is hard from the standpoint it can get entrenched into a successful business. I remember a number of years ago, and I'll pick on a particular market, and that was Des Moines, Iowa. Great market for us. Great people. we have become more obsessed with how profitable we are in our returns in that market than we were about the joy of growth. And we stirred up that pot, and we made a change five years ago and said, no, we're about growth and expanding the people we partner with as much as we are about making a great return for our shareholders. Because ultimately, the best answer for our shareholders and our employees is grow the business, grow the opportunity, grow the returns. And I'm pleased to say that we've done that. In fact, I'm tipping my hand on a couple things I'm going to talk about at the annual meeting. One is some of the tradeoffs we've made, and some is looking at some discrete markets we're in and what those tradeoffs have meant to a mature business who decided, you know what, I'm going to get dressed today a little differently than I have for the last 20 years. I'm going to go out and engage in the marketplace in a fundamentally different way. And the people we've been promoting into leadership roles, whether it be branch managers, district managers, or regional vice presidents, as well as people like Casey Miller, we want people that have more joy in growing the business than in just harvesting the business. And Holden needs to keep us balanced because he just clutched his heart when I said that. We want to do both. But it's a growth issue, and sometimes you have to change how you go to market.
Ryan Merkel
Analyst at William Blair
Got it. All right. Thank you.
Operator
Investor Relations
Thank you. As a reminder, our next question is coming from Nigel Koh from Wolf Research. Your line is now live.
Dan Florin
President and Chief Executive Officer
And, Nigel, this will be our – it's five minutes to the hour, so this will be our last question. And, Nigel, go ahead.
Will Vranka
Representative for Nigel Koh, Wolf Research
Hey, guys. This is actually Will Vranka on for Nigel. Thanks for fitting me in. I guess first on price cost, pricing flat in the quarter, I guess, do you think that you can say price cost positive if pricing remains flat? And then maybe just if you could let us know how pricing was in the quarter ex-fasteners, that would be really helpful.
Holden Lewis
Chief Financial Officer
Pricing ex-fasteners remains positive. And pricing at this point is, frankly, within that kind of 0% to 2% range and You know, so you can kind of conclude that whatever were negative on fasteners is being largely offset, maybe a little more than offset with non-fasteners. And, you know, at this point, to be honest, the pricing environment is fairly unremarkable, which is why we're not, you know, giving it as much time and energy in our dialogue. So that's probably how I would characterize that. And I'm sorry, what was the first part I might have missed?
Dan Florin
President and Chief Executive Officer
Must have got it. Must have got it.
Operator
Investor Relations
Thank you. We've reached the end of our question and answer session. I'd like to turn the floor back over to management for any further closing comments.
Dan Florin
President and Chief Executive Officer
Thank you again for joining us on the call today. We'll be having our annual meeting here in a couple weeks. It's on a Thursday. I believe it's the 25th, but it's a Thursday, and I don't have a calendar in front of me. And I'd like to share a trip I did last week. I had the opportunity to go out and visit our folks at Holochrome out in Connecticut. And Holocrom is an organization we acquired back in 2009. It was in the process of being shut down and production moving offshore, and we didn't want to see the loss of a domestic manufacturer of their quality and their status in the United States, so we acquired it. I was pleased to have the opportunity to go out there and celebrate tenure. There were five individuals, and this is a business with 100 and some employees, but There were five individuals out there who celebrated 40-plus years with Fastenal. We went out to celebrate that. All told, there were 20-plus people in that organization with more than 25 years of experience, a combination of, obviously, Holochrome and Holochrome being a partner to joining the Fastenal organization back in 2009. Great trip, great people. We keep finding people like that. We'll be successful in this market for years to come. Thanks, everybody. Have a great day. Thank you.
Operator
Investor Relations
Thank you. That does conclude today's teleconference webcast. You may disconnect your line at this time and have a wonderful day. We thank you for your participation today.
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