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1-800-FLOWERS.COM, Inc.
4/29/2021
Good morning and welcome to the 1800flowers.com conference call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then 1 on your telephone keypad. To withdraw your question, please press star, then 2. Please note this event is being recorded. I'd now like to turn the conference over to Joseph Petetto. Please go ahead.
Thank you, Kevin. Good morning and thank you all for joining us today. discuss 1-800-Flowers-Inc's financial results for our fiscal 2021 third quarter. For those of you who have not yet received a copy of our press release issued earlier this morning, the release can be accessed at the investor relations section of our corporate website at 1-800-Flowers-Inc.com. Our call today will begin with brief formal remarks, and then we will open up the call to your questions. Presenting today will be Chris McCann, CEO, and Bill Shea, CFO. Before we begin, I need to remind everyone that some of the statements we will make today may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. For a detailed description of these risks and uncertainties, please refer to our press release issued this morning, as well as our SEC filings including the company's annual report on Form 10-K and quarterly reports on Form 10-Q. In addition, this morning we will discuss certain supplemental financial measures not prepared in accordance with generally accepted accounting principles. Reconciliation of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables accompanying the company's press release issued this morning. The company expressly disclaims any intent or obligation to update any of the forward-looking statements made in today's call, any recording of today's call, a press release issued earlier today, or in any of its SEC filings, except as may be otherwise stated by the company. I'll now turn the call over to Chris McCann.
Thank you, Joe, and thank you to everyone who's joined our call this morning. Today, we're pleased to report another quarter of record top and bottom line results. Our revenue growth of 70%, driven by e-commerce growth of more than 80%, reflects continued strong growth across our three business segments. The growth momentum that we have in our business today has been building for several years and accelerated further since the start of the COVID-19 pandemic more than a year ago. What's more, we expect to continue to grow even as our country begins to emerge from the pandemic. Consumer behavior has changed. and the shift to e-commerce, which was dramatically accelerated during the pandemic, is not likely to revert back. As a company that has evolved our business to an e-commerce platform built for growth, we are well positioned to benefit from this tectonic shift now and in the future. In addition, our company has a singular mission, to help inspire more human expression, connection, and celebration. These are sentiments that are more important than ever today, we are uniquely positioned with a broad and continually expanding suite of products specifically designed to help our customers deliver smiles to the important people in their lives. Today, we're a bigger, better, stronger company than we were even one year ago. Over the past several years, we've invested in the key elements of our e-commerce platform, including our all-star family of trusted brands. in particular our signature Harry and David and 1-800-Flowers brands, and most recently our newest brand, Personalization Mall. We've continued to invest in our advanced technology stack, our digital marketing programs, our customer care platform, and our large and fast-growing customer file. As a result, we've grown our market share, expanding our leadership position in the portal space, becoming a leader in the gourmet foods and gift baskets category, and extending our platform with the addition of Personalization Mall, a leader in the fast-growing area of personalized gifts. We've enhanced our technology stack. Leveraging our culture of innovation, we have built an advanced microservices platform that resides in the cloud, providing us with enhanced performance, flexibility, and scalability. We've leaned into effective digital marketing programs in search, display, video, and social channels, expanding our reach and building brand recognition, always with a focus on analysis-driven optimization for enhanced results. We've enhanced our customer care platform to provide an exemplary customer experience with an integrated AI-powered virtual assistant, a proactive two-way SMS program, And we recently released a new cognitive skill to our online and Apple Business Chat functionality that provides our customers with a personalized conversational experience with chatbots that have specific skills such as understanding, reasoning, and learning and can adapt on the fly. In terms of our customer file, we've continued to see tremendous growth as well as enhanced customer behavior metrics. Our 12-month active customer file now exceeds 12 million total customers. And in the first nine months of the current fiscal year, we've already added nearly 5 million new customers. Even with the tremendous growth in new customers, demand from existing customers represented approximately 65% of total revenues through the past nine months. And our Celebrations Passport loyalty program continues to grow at a rapid rate. helping to drive increased frequency, retention, and multi-category, multi-brand purchasing behavior. Passport membership has now achieved a significant milestone, hitting one million members and continues to grow at a strong double-digit pace. The combination of all these assets and positive trends that we see across our business give us confidence in our outlook for continued strong growth, despite the challenging comparisons that we have going forward. As such, we provided guidance today in our press release for double digit revenue growth in our current fiscal fourth quarter. And it's important to note that this anticipated double digit growth is on top of the 61% revenue growth that we achieved in the fourth quarter last year, which was driven by a pandemic-induced spike of nearly 80% in e-commerce demand. With this double digit growth in the fourth quarter, we anticipate achieving more than 2 billion in total revenues for the current fiscal year. And based on our expectation for the fourth quarter and what we see looking forward, we believe this momentum will continue, enabling us to achieve double-digit growth in our next fiscal year as well. As I've stated in the past, our highly scalable and leverageable e-commerce platform is built for growth now and in the future. Now I'd like to turn the call over to Bill.
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