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1-800-FLOWERS.COM, Inc.
9/1/2022
Good morning and welcome to the 1-800-Flowers.com financial results for the fiscal 2022 fourth quarter and full year. All participants will be in a listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then one on your telephone keypad. And to withdraw your question, please press star then two. Please note this event is being recorded. I would now like to turn the conference over to Mr. Joseph Petito, Senior Vice President, Investor Relations, and Corporate Communications. Please go ahead, sir.
Good morning, and thank you for joining us today to discuss 1-800-Flowers.com's financial results for our fiscal 2022 fourth quarter and full year. Those of you who have not received the copy of our press release issued earlier this morning, the release can be accessed at the Investor Relations section of our corporate website at 1-800-Flowers-Inc.com. Our call today will begin with brief formal remarks, and then we will open the call to your questions. Presenting today will be Chris McCann, CEO, Tom Hartnett, President, and Bill Shea, CFO. Before we begin, I need to remind everyone that some of the statements that we will make today may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, It could cause actual results to differ materially from those expressed or implied in the applicable statements. For detailed description of these risks and uncertainties, please refer to our press release issued this morning, as well as our SEC filings, including the company's annual report on Form 10-K and quarterly reports on Form 10-Q. In addition, this morning we will discuss certain supplemental financial measures that were not prepared in accordance with generally accepted accounting principles. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables accompanying the company's press release issued this morning. The company expressly disclaims any intent or obligation to update any of the forward-looking statements made in today's call, any recordings of today's call, the press release issued earlier today, or in any of its SEC filings except as may be otherwise stated by the company. I'll now turn the call over to Chris McCann.
Thank you, everyone, and good morning. As we noted in this morning's press release, revenues in our fiscal fourth quarter were essentially flat year over year. This reflects the change in consumer behavior that we have seen since last December in reaction to unprecedented inflation in the macroeconomy. Nonetheless, we finished our full fiscal 2022 year with revenues up 4% compared with the prior year. This is on top of more than 40% growth we saw in revenues last year and represents revenue growth of more than 75% compared with our fiscal 2019, which was prior to the pandemic. Our growth for fiscal 22 illustrates our ability to retain and build on the gains we achieved over the past two years, despite the continued macroeconomic uncertainty and the change in consumer behaviors. In fact, it's important to note that we have essentially doubled the size of our company over the past several years. This reflects the healthy growth that we have seen in our customer file, combined with our expanded product offerings and our ever-increasing focus on engaging with our customers through a combination of highly relevant content and unique experiences. As I mentioned back in April during our conference call, We saw our business and the macro economy as having gone through several significant stages over the past few years. Prior to the pandemic or the pre-COVID stage, we made the decision to step up our investments in marketing, particularly in our flagship 1-800 flowers and Harry and David brands to accelerate revenue growth. This enabled us to increase our revenue growth rate from the second half of fiscal 2018 through the first three quarters of fiscal 20 when we went from low single digit to double digit growth just prior to the pandemic. During that period, we also accelerated the growth of our customer file and our celebrations passport loyalty program. These initiatives, along with continued investments in our business platform, positioned us well to respond to the surge that we saw in consumer demand when the world changed dramatically in the spring of 2020 with the advent of the COVID pandemic. Through lockdowns, social distancing, and the shift to remote work, the resourcefulness and dedication of our team helped our customers stay connected with the important people in their lives. With the surge in demand, we saw top and bottom line results and our customer file grow to record levels during the pandemic stage. As the world began to emerge from the pandemic last year, the post-COVID stage or late COVID, we once again saw dramatic changes in the macroeconomy and consumer behavior with increased travel, dining out, group celebrations, and other pent-up activities. We also saw rapidly increasing inflation, unprecedented disruptions in the global supply chain, geopolitical turmoil, and an extremely tight labor market. As a result, we have seen consumer demand moderate, while steep cost increases in everything from labor to shipping to commodities have impacted gross margins. While inflationary pressures remain, we are beginning to see early improvements in certain areas, including fuel prices that have pulled back from their peak highs, albeit still significantly higher year over year, softening in ocean freights, and stabilization of labor rates with some improvement in availability. While we all hope that these positive trends will continue, we have taken proactive steps to address these issues, utilizing our balance sheet to invest in our operating platform, and continue to build for the future. These investments include the automation of our warehouse and distribution facilities, which we've spoken about prior, and which reduces our exposure to the labor front, and buying and building inventories early to get ahead of the continuing global supply chain issues, and implementing logistics optimizing programs to enhance our outbound shipping operations and manage rising rates with third-party shippers. As we continue to ramp up these initiatives, combined with strategic pricing programs across our brands, we anticipate they will help us manage rising costs and gradually improve our gross margins and bottom line results during the latter half of the current fiscal year. We have also continued to invest to expand our product offerings as well as our engagement initiatives. During the fourth quarter, we added to our offering of the multi-brand bundles that our customers have been embracing. For example, pairing Harry and David wine with Sherry's Berries confections and 1-800-Flowers bouquets continues to be a big hit with customers. We combined Cheryl's cookies and Wolfman's bakery gifts to create the perfect brunch bundles. We also began offering same-day delivery of cakes and confections for birthdays and other celebrations, and we expanded our selection of houseplants, a hot category, particularly with millennials, where we saw double-digit growth year over year. Vital Choice, which we acquired last October, also performed well with record-breaking pre-sale demand of our wild-caught Copper River salmon during the fourth quarter. On the engagement front, we further expanded our interactive engagement initiatives to create a true community through a broad range of non-transactional engagement experiences and content, including our popular Celebrations Pulse weekly e-mails, our Chairman's News Celebrations Chatter podcast, Alice's Table virtual workshops for collaborative design and confection of everything from floral arrangements to charcuterie boards, and a growing collection of interactive blogs, including Petal Talk from 1-800-Flowers, Table Talk from Harry and David, Scrumptious Bites from Cheryl's Cookies, and the Vital Choice blog for all things wild-caught, sustainably fond, and organic. These blogs, along with our Connections communities, the Life After Loss event series on sympathy topics, and a growing number of influencer campaigns, enabled us to achieve more than 127 million non-transactional consumer engagements, well past our goal for the year. We know that customers who engage with our content convert 300 to 500 basis points higher than those that do not. In addition, these engagements help us build relationships with our customers beyond the transactions, creating that true community. The combination of these initiatives and our continued product expansion enabled us to attract more than 1.5 million new customers during the fourth quarter and more than 5 million for the year. Existing customers active in the year grew 5.3% to 7.4 million and existing customers represented 70% of total revenues for the year. In addition, our Celebrations Passport loyalty program continued to grow at a double-digit rate during the year, with membership now exceeding 1.4 million. We believe the significant size and robust growth of our customer file and our Celebrations Passport loyalty program, along with our expanded product offerings, positions us well to inspire our customers to give more, connect more, and build more and better relationships and continue to grow our business over the long term. Now let me turn the call over to Bill for his review of some of the key metrics from the fourth quarter and our full fiscal 2022 year. Bill?
Thank you, Chris. Our results for the fiscal 2022 fourth quarter and for the full fiscal year reflect the changes in the macroeconomy that Chris touched on in his remarks. In terms of revenues, we saw solid upper single-digit growth In the first half of the year, despite challenging year-over-year comparisons, consumers began to pull back on their spending beginning in December last year as inflation began to rise rapidly. This change in behavior persisted and intensified throughout the spring this year as consumers became concerned with the unprecedented rapid rise in inflation and growing global unrest. In addition to the effect on demand, these factors, along with the challenges in the global supply chain, had a significant impact on our gross margins as we have had to absorb steep cost increases in labor, inbound and outbound shipping, fuel, and various commodities. Gross margins were also impacted by the higher-than-normal write-downs of perishable inventory due to slowing demand. These factors, combined with the higher year-over-year rates for marketing and advertising, caused our results for the fourth quarter and the full fiscal 2022 year to be below our expectations. The guidance that we provided in this morning's press release for our current fiscal 2023 first quarter reflects tough comparisons we have with last year's fiscal first quarter, which was before the impacts to the global supply chain, an unprecedented surge in inflation, and the cautious consumer spending trend that we have seen through July and August. With that said, Over the longer term, we believe we are well positioned to improve our gross margins and bottom line results. We are already seeing some relief in certain of the high category headwinds that we've been facing, including ocean freight, fuel, and certain commodities. Additionally, our expanded initiatives to automate our warehouse and distribution facilities are coming online to help control labor costs and mitigate labor availability issues. Now breaking down some of the key metrics for the fourth quarter and full fiscal year. For the fourth quarter, total net revenues were $485.9 million, essentially flat compared with $487 million in the prior year period. Excluding contributions from Vital Choice, which we acquired in October of 21, total revenue for the quarter was down 1.5 percent compared with the prior year period. For perspective. Revenues for the quarter increased 87.3 percent, compared with total revenues of $259.4 million in the fourth quarter of fiscal 2019. This included strong organic growth of 56 percent, combined with the strategic acquisitions we made during the pandemic. For the year, total net revenues increased 4 percent to $2.21 billion, compared with $2.12 billion in the prior year, reflecting growth across our three business segments. On an organic basis, revenues for the year grew 2.5 percent. For perspective, total net revenues grew 76.8 percent compared with total net revenues of $1.2 billion in fiscal 2019. Again, this included strong organic growth of approximately 50 percent combined with our acquisitions. Growth profit margin for the quarter was 33.7%, down 700 basis points compared with 40.7% in the prior year period, primarily reflecting significantly increased costs for labor, shipping, commodities, and perishable inventory write-offs. For the quarter, operating expenses as a percent of total revenues was 39.2%, representing an increase of 170 basis points compared with 37.5% in the prior year period. This primarily reflects higher digital marketing and advertising, as well as higher depreciation, offset in part by lower incentive compensation and the impact of our non-qualified deferred compensation plan compared with the prior year period. For the year, gross profit margin was 37.2 percent, down 500 basis points compared with 42.2 percent in the prior year, reflecting the same factors I mentioned for the fourth quarter. Operating expenses as a percent of total revenues was 35.3% for the year, essentially unchanged compared with 35.2% in the prior year as higher marketing costs were offset by lower incentive compensation. For the quarter, adjusted EBITDA loss was $16.8 million compared with adjusted EBITDA of $30.2 million in the prior year period, primarily reflecting significantly higher year-over-year costs for labor, shipping, commodities, and digital marketing compared along with perishable inventory write-offs. Net loss was $22.3 million, or $0.34 per share, compared with net income of $13.3 million, or $0.20 per diluted share in the prior year period. Adjusted net loss was $21.8 million, or $0.34 per share, compared with adjusted net income of $13.3 million, or $0.20 per diluted share in the prior year period. For the year, adjusted EBITDA was $99 million, compared with $213.1 million in the prior year. Net income was $29.6 million or $0.45 for diluted share, compared with net income of $118.7 million or $1.78 for diluted share in the prior year period. And adjusted net income was $32.9 million or $0.50 for diluted share, compared with $122.6 million or $1.84 for diluted share in the prior year. Now, regarding our segment results, in our gourmet food and gift basket segment, revenue for the fourth quarter was $148.4 million, down 2.4 percent, compared with $152.2 million in the prior year period. Excluding vital choice, which we acquired in October of 21, revenue for the quarter was $142.7 million. For perspective, revenue for the quarter was up 104.9 percent, compared with the same period in our fiscal 2019 fourth quarter, including organic growth of 63 percent. The gross profit margin was 23.2 percent, compared with 38.9 percent in the prior year period. Segment contribution margin loss was 23.7 million. We have a segment contribution margin of 4.2 million in the prior year period. The gross margin decline and segment contribution loss primarily reflected higher labor, shipping, and commodity costs as well as higher year-over-year marketing rates and perishable inventory write-offs. For the year, revenue in this segment increased 5.1% to $1 billion, compared with $955.6 million in the prior year. For perspective, revenue increased 54.9% compared with revenue in fiscal 2019, including 40% organic growth. Gross profit margin for the year was 34.2%, compared with 42.9% in the prior year. An adjusted segment contribution margin for the year was $64.9 million compared with $148.9 million in the prior year. Again, the lower gross margin and segment contribution reflect the significant headwinds I've already mentioned. In our consumer floor and gift segment, revenues for the quarter increased 0.4% to $299 million compared with $297.7 million in the prior year period. For perspective, revenue for the quarter increased 87.2% compared with the same period in the company's fiscal 2019 fourth quarter and up 55% organically. Profit margin was 38% compared with 41.1% in the prior year period, primarily reflecting increased labor and shipping costs. Segment contribution margin was $26.4 million compared with $41.2 million in the prior year period. This primarily reflected the lower gross margin combined with higher year-over-year digital marketing rates. For the year, revenues increased 3.4 percent to $1.06 billion compared with $1.03 billion in the prior year. For perspective, revenue increased 112.9 percent compared with our fiscal year 2019, and we're up 62 percent organically. Gross margin for the year was 39.3% compared with 41.1% in the prior year. Segment contribution margin was $104.3 million compared with $128.6 million in the prior year. Now, bloom net segment. Revenue for the quarter increased 3.2% to $38.5 million compared with $37.3 million in the prior year period. For perspective, revenue for the quarter was up 41.2% compared with the same period in the company's fiscal 2019 fourth quarter. Gross profit margin was 39.6%, compared with 43.2% in the prior year period, primarily reflecting higher shipping costs as well as product mix. Segment contribution margin was $10 million, compared with $11.3 million in the prior year period. For the year, revenue increased 1.9% to $145.7 million compared with 142.9 million in the prior year. For perspective, revenue increased 41.6 percent compared with our fiscal year 2019. Plus profit margin for the year was 42.3 percent compared with 45.5 percent in the prior year. And contribution margin for the year was 42.5 million compared with 45.9 million in the prior year. In terms of corporate expense, for the fiscal 2022 fourth quarter, corporate expense, including stock-based compensation, but excluding the impact of the company's non-qualified deferred 401 compensation plan, was $30.7 million compared with $29.1 million in the prior year period. For the year, corporate expense, including stock-based compensation, but excluding the impact of the company's deferred compensation plan, and the one-time costs associated with the acquisition of Vital Choice, was $120.7 million, with $121.2 million in the prior year. Regarding pre-cash flow, for the year, pre-cash flow was a negative $61.7 million. This, however, reflects the significant investments we have made in working capital, primarily non-perishable inventory, to stay ahead of potential supply chain challenges, and in CapEx to automate our logistics and distribution capabilities. Turning to our balance sheet, At the end of fiscal 2022 year, our cash and investment position was $31.5 million compared with $173.6 million at the end of fiscal 2021. The reduction in cash compared with the prior year reflects our aforementioned investments in inventory and capex, as well as our acquisition of Vital Choice, stock buybacks, and pay down of debt during the fiscal year. Inventory was $247.6 million, up $93.7 million reflecting our proactive decision to buy and build inventory ahead of the new fiscal year and thereby reduce our exposure to the global supply chain as we plan for the upcoming holiday season. Our term debt balance net of deferred financing costs was $162.5 million, and we had zero borrowing outstanding under our evolving line of credit. As a result, total net debt at the end of the year was $131 million. Providing guidance for fiscal 2023. Based on a highly unpredictable nature of the current macro economy, we have decided to provide guidance this year on a quarter-by-quarter basis. This will include current business trends to date at the time of our regular quarterly results releases. Looking ahead, we anticipate that the combination of the investments in our business platform we have discussed this morning combined with the strong growth we have seen in our customer file and celebrations passport program, strategic pricing initiatives, and moderation in several cost headwinds we have incurred, will enable us to gradually achieve improved gross margins and bottom line results during the latter half of the current fiscal year. As we have noted in our formal remarks, for the first two months of the current fiscal quarter, we have seen continued cautious consumer spending behavior reflecting the impact of price inflation. As a result, for the current fiscal first quarter, we anticipate revenues will be down in the range of 3% to 6% compared with the prior year period. In terms of cost inputs, year-over-year costs for labor, shipping, commodities, and digital marketing have remained high through the two months of our fiscal first quarter. As a result, we anticipate that our adjusted EBITDA loss for the current period will be in the range of $28 to $33 million. Importantly, for the full fiscal year, we anticipate reduced capital expenditures as well as lower working capital needs compared with the prior year. As a result, we expect to generate a substantial improvement in year-over-year free cash flow. I will now turn the call back to Chris.
Thank you, Bill. So to put things in context, during the pre-COVID stage, we invested in our key brands and increased our revenue growth rate from low single digits to double digits prior to the start of the pandemic. During the pandemic stage, we were able to respond and benefit from the tremendous surge in demand as consumers who were locked down turned to us to help them stay connected with the important people in their lives. In addition to doubling the size of our business to more than $2 billion, we also more than doubled the size of our customer file and our celebrations passport loyalty program. Now, as we moved into the late or post-COVID stage, we're facing a number of challenges, including unprecedented rapid rise in cost inputs from labor to shipping commodities that have impacted our gross margins. In addition, consumers have become increasingly cautious in their purchasing behaviors. in reaction to the high inflationary environment. With that said, we achieved 4% revenue growth in our fiscal 22 year and more than 75% growth we achieved since our fiscal 2019 prior to the pandemic. This includes strong organic growth as well as contributions from the highly accreted strategic acquisitions of Personalization Mall and Vital Choice that we made during the pandemic. Along with our internal focus on creating truly original products, these acquisitions have helped us significantly expand our product offering and provide more ways to help our customers stay connected. In fiscal 2022, we also attracted more than 5 million new customers, on top of the nearly 10 million new customers that we have attracted since fiscal 2019. We have also seen our Celebrations Passport loyalty program more than double in size over the past two years. helping to drive enhanced conversion, retention, and frequency. On the cost front, we know the current macro environment is unpredictable and inflation remains high. And we are laser focused on managing those aspects of our cost structure within our control. We've been able to use our balance sheet to make investments in inventory and facility automation that have helped us partially mitigate the rising costs that we've experienced. These investments position us to improve our gross margins and bottom line results as macro economy costs gradually self-correct over time. Our performance over the past several years, pre-COVID, during the pandemic, and post-COVID, demonstrates our ability to navigate through what has been and continues to be an unpredictable and volatile economic environment. As I've mentioned in past calls, as a company, we have faced challenging market conditions in the past, And because of the strength of our unique business platform, combined with our talented and experienced team, we have consistently emerged a bigger, better, and stronger company. As a company, we are continuously evolving with an increasing volume of highly relevant digital content, a broadening range of community building engagement initiatives, and unique gift offerings for every emotion. And we are dedicated to helping inspire our community of customers to stay connected, and to give more. As we look forward, we are confident that we are positioned to perform well and grow our company while building shareholder value over the long term. In closing, as in my past calls, I'd like to thank all of our associates. Our talented team throughout the company has been hard at work addressing the challenges that we see every day in the macro environment. We appreciate our team's dedication and creative thinking as they focus on the importance of engaging with our community of customers to help them give more, connect more, and to build more and better relationships. This concludes our formal remarks. And if the operator will now open the call for questions, please.
Thank you. We will now begin the question and answer session. To ask a question, you may press star then 1 on your telephone keypad. If you're using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. And at this time, we'll pause momentarily to assemble our roster. And the first question will come from Dan Kernos with the Benchmark Group. Please go ahead.
Dan Kernos Great. Thanks. Good morning. Chris, maybe just to pick up on the theme that you're sort of talking about here, highlighting the outlook, the revenue outlook, big picture. How much of this do you think is, you know, the pullback is reopening and versus macro? And from your vantage point, I think the big concern out there is that there's going to be some kind of retracement and revenue levels from sort of the pandemic peak, whereas you guys obviously had some pretty strong, you know, cohort KPIs around, you know, even pandemic new ads. So just Can you help us frame the conversation from your point of view over the next 12, 24, 36 months on what you think kind of the revenue base actually is here?
Sure, Dan, and good morning, and thank you for the question. And that's what I was just trying to do, really, is to put in context what we've been through for the past couple of years. And as we've started to make investments to grow our business in the pre-pandemic stage, We saw us being able to move the growth rate of our company from a low single digit to double digit rates right before the pandemic. And because of the strength of the company, we were able to respond to the great surge in demand that came through in the pandemic. We were able to produce the record results that we did in top line, bottom line, customer metrics, celebrations, passport membership, et cetera. So as we look going forward, right now what we're really being hit with is Two things, really. The cost pressures that came on at an unprecedented pace last year, and we have to get through that anniversary through that, and as Bill pointed out in his remarks, starting to moderate. Hopefully, we're seeing some early moderation. Hopefully, that trend continues. In addition, as we look at the consumer, the consumer started to get affected. We saw it as early as December, back in our call at the end of January. I think, you know, whether it was you or somebody was saying, well, we the canary in the gold mine seeing the consumer pull back before others. So we have that factor, that play here right now. We're starting to see signs that maybe the consumer is starting to recover. Fuel costs have dropped. We're starting to see reports come out this week about consumer confidence starting to improve. So when we step back and look at where we are, we often use the term a bigger, better, stronger company. And we clearly are. We're double the size that we were pre-pandemic. We've added many more capabilities. We're becoming much more of a content and engagement company. And not to be lost, just that little comment I made in my remarks about when people engage with the content that we produce, they're converting at 300 to 500 bips better than those who do not. So it shows that that's working. It shows that our passport membership is working. It shows that our cross-brand initiatives, our bundles are working. What we need to do is, so as we look at the next 12, 24, 36 months, we're extremely excited about the position that we're in as a company and know that as we manage through this difficult environment we're in now, we'll come out of this, again, a bigger, better, stronger company.
So let's take that a step further, and maybe, Bill, you can chime in here. Obviously, you know, the cost, so if we look at from 2019, the cost, base level is substantially higher, especially due to labor. You clearly have some, you know, inputs, you know, around freight and commodities that may ease. But, you know, I've not seen a third-party carrier yet say, yeah, we're charging $8, now we're going to charge you $5. So with that in mind and given the investments you're making in automation and other things, like how do we think about the underlying base margin level of when you come out of this, and in the short term, you know, what's the incremental margin impact relative to, you know, a dollar of revenue that the consumer maybe pulls back on?
So, Darren, maybe I can break down, you know, for you, you know, with respect to gross margins. You know, we were 500 basis points down for the year, 700 basis points down in the, you know, in the fourth quarter. You know, talked about a lot of, you know, components of that in the release and in our formal remarks. It is freight, but it's both inbound and outbound freight. It is labor. It is commodity. It is commodity for us. It was some inventory write-off, and it was some inventory write-off. So we kind of break it down. The inventory write-off is probably in the fourth quarter was maybe 100 basis points of our margin. We need to get back, and we plan to get back to a more normalized level of inventory write-offs. We had anticipated the consumer demand to be stronger than it was, and so we made certain commitments on perishable inventory and ended up having to write some of that off. We'll get back to a more normalized level on that. On the freight side, probably 300 basis points of our margin hit is freight, but a lot of that is both inbound as well as outbound. We're already seeing in the ocean, you know, the ocean side of it, significant improvements or, you know, reductions in, you know, in cost. You know, we talked a lot about throughout, you know, this past year that we had a quintupling of our ocean rates. They've come down. They're probably double what they were two years ago, but they're obviously significantly down from where they were, you know, last year at tight. Now, we have to cycle through that because a lot of the inventory we're sitting on, you know, was bought, you know, during the height of those costs. But we're seeing it dramatically drop. The spot markets have dropped dramatically. A lot of these things are, these cost pressures, are somewhat supply and demand. Commodity costs spiked because of inflationary factors, some geopolitical factors. But we're seeing some moderation of that. Commodity costs probably cost us 200 basis points in the fourth quarter, maybe 100 basis points on the year. We're seeing some moderation there. So there are certain items that probably do not self-correct. Labor rates, we've talked about in the past, are high, and they probably don't moderate. So that's why it's one of the reasons of one of the benefits of the investments we're making in automating our facilities is to help offset that. We have to do more with less. But the access to labor and labor rates, the automation investments that we're making are addressing that. With respect to outbound freight, you're right. Rates are not going to go back down. The third-party carriers are not going to reduce their rates. But there's a big component of that is fuel, and fuel does fluctuate with what's happening out there. We're off the highs of fuel back in the March, April timeframe. Hopefully, that continues to moderate. The government projections had that continuing to moderate into the future. But we're doing things on the logistics side to move inventory closer to the consumer, have inventory in the right spot, challenging the transit times that exist. So can we use a cheaper service to get it there and still meet customers' expectations on that? So there are initiatives that we have in play to help offset some of these costs. But some of these things are macro in nature, and it just takes time to flush through. And that's why we're talking about, you know, the latter part of the year, we believe we should see sizable increases in gross margin.
Male Speaker 1 Yeah, so a key factor there, Bill, just to make sure, Dan, you take away what Bill was saying there. We talk about some of our bigger initiatives of automation, bringing inventory in early, producing inventory early, to help with the labor front. But there's many other initiatives to help with that cost structure. the logistics optimizing shipping routes and things like that that Bill just referenced. So there's a whole program of Work Smarter initiatives we have to address the new cost structure that we see going forward.
And Dan, this is Tom. Just on the other side of that, you know, we are looking where appropriate, you know, strategic pricing initiatives to offset some of these costs. Like Bill said, we do think we're going to have certainly less shrink than we had in the perishable products. And part of the labor this last year was because of supply disruption. I mean, now we're in a much better position than we were in the prior year. So we're not expecting to have people standing around in our fulfillment locations because we can't get one component part. Got it.
I don't want to go on with this. I just want two points of clarification. Does this change your outlook at some point that you're still targeting double-digit EBITDA margins over time? And on your free cash flow guide, Bill, you said significant improvement, and in the press release it says the word positive. Those are two very different things. So which is it?
It's both. You know, This year we had a negative $61 million in pre-cash flow, but if you look on our comments or on our statement of cash flows, you'll see the significant investment we've made in working capital. Our inventory is up $93 million year over year. So that's a big investment that we made that goes against the pre-cash flow. That was to address what many companies were looking to address was the global supply chain challenges that had broken last year. People did not, and what Tom was referencing, not having all the inventory where you needed it to be when you got the labor in. We made that investment. That's a one-time investment. We're now at a high level of inventory. Most likely, that inventory is going to come down this year, both tied ultimately to demand, but also the supply chain is improving. We're not seeing the same disruptions at the ports that existed a year ago. As supply chain improves, companies will get back to more normalized and we will get back to more normalized inventory levels so that headwind or investment in working capital becomes a tailwind on free cash flow next year. CapEx, the last two years we were investing in automation of our facilities, both our Southern Ohio facility and our Atlanta facility. Those, for the most part, are behind us. What we're expecting is the CapEx that was $56 million last year, $55 million two years ago, $66 million this past year, will probably be down around $20 million. That directly affects CapEx. you know, free cash flow. So the combination of working capital, the working capital investments we made this year and the reduced cap X, you know, is over $100 million of, you know, that will be, you know, an improvement over this past year and have as a positive free cash flow next year.
And the margin question?
Yeah, I mean, right now, you know, Dan, you know, we believe, you know, as Chris mentioned, we are a bigger, better company than we were, you know, than we were before. That ultimately over the long term, you know, we're going to get back to, you know, sustainable, you know, strong growth from a top-line perspective and a lot of the, you know, the margin pressures, you know, you know, do self-correct.
It doesn't change our long-term outlook.
Okay. That's fair enough. Thank you for bearing with me, guys. I appreciate it. Thank you, Dan.
The next question will come from Anthony Libosinski with Sidoti & Company. Please go ahead.
Yes, good morning, and thank you for taking the questions. You know, on the surface, and I know, Bill, you touched on this a little bit, but, you know, inventories were high, up 61% from last year. You know, I'm just curious, how much of this is due to inflation, and are there any risks to markdowns or additional write-downs of inventory?
The big step up in inventory really was a conscious effort on our part to get ahead of the supply chain or the potential supply chain challenges. Again, we all got burned. Many companies got burned last year because of the supply chain, and we did as well. So we made a big effort. Inventory is up $93 million. Maybe $10 million or so of that is due to the vital choice acquisition, but the rest of it was a conscious effort. Is inventory at a higher value than it was historically? Yes, because our costs are up. So as our As our costs go up, you know, and if our costs are up, you know, across the board, 10-plus percent, you know, double-digit percent, that value of the inventory is up that much. But most of it is units. It's non-perishable inventory, and it puts us in a good position as we head towards the, you know, to the holiday to execute this holiday.
So we're not expecting the write-down at last year?
No, we expect much of the write-down so next year.
Okay, good. Got it. Thank you for that. So... So given the pressures on the consumer, are you perhaps maybe looking to broaden your merchandising strategy in terms of just maybe having maybe more opening price points? Just how do you think about that going forward here?
Yes, Andy, our last talk to take that one.
Anthony, Tom, good morning. Yeah, so listen, we're very much going to market with a broad pricing strategy. We want to have price points that meet, you know, each consumer's budget needs. And, you know, that has been an initiative that's been going on. It's certainly part of our initiative as we do M&A activities, but also We've been expanding our internal product assortment just by product development. We continue to push and utilize more dropshippers. We have our marketplace sellers initiative that's going on and growing well. So we're expanding our product assortment widely, and again, we're trying to get the right products in front of the customer to meet their occasions and their needs, and that's a big focus around customization and personalization for us.
That's a key factor, Anthony, as we look at the expanding product offerings that we have, as Tom pointed out, through development, through marketplace, through acquisition, plus the enhanced customer file and the enhanced passport membership that we have. Those are three of the key tenets of what really position us well for the future.
Got it. Thanks for that. And then, In terms of your wholesale business, I know sometimes that can vary in terms of timing of shipments to retailers between 1Q and 2Q. What are you expecting? What's embedded in your guidance for the first quarter?
Yeah, Anthony, you're right. We do have those orders in play on it. We do believe in Q1 that wholesale should be up slightly over a year ago for the season, Q1 and Q2 combined. We expect wholesale to be up year over year. We have those orders in play. The big box guys have ordered up this year over fire year.
Got it. Okay, thanks. And then just curious, as far as your appetite for share repurchases, how should we think about that going forward?
I think as we've seen in the past, last year we worked under an increased authorization, and we've gone through that. As we look at cash usage, we think the best place to use cash is where we've talked about already, where we invest in automation, investing in the business as we have been through M&A activities. So at this point, we don't see our strategy really changing as far as cash allocation is concerned.
Got it. Okay. And lastly, as far as the automation efforts, are you at the tail end of that initiative or, I guess, in baseball terms? I mean, what inning are you in in terms of the automation initiatives?
Yeah, the big initiatives, we are very much in the late innings as we're just wrapping up the Atlanta facility as we speak. There will always be incremental changes. you know, equipment that we can buy to help automate, you know, various aspects of the business. But, you know, the facilities, the Southern Ohio and the Atlanta facility, two big facilities, go at the tail end, yes.
Got it. Thank you very much and best of luck.
Thank you. The next question will come from Michael Kupinski with Noble Capital Markets. Please go ahead.
Thank you. Thanks for taking my questions. I appreciate that. Obviously, we're in a rising interest rate environment still, and, you know, so the consumer confidence improvement might just be a little bit of a head fake as we kind of cycle through some of these rate increases. And so I was just wondering, in terms of your playbook that we've seen in the past, the past economic cycles you've been through and so forth, how is your strategy in terms of expanding product offerings, increasing your marketing spend and so forth, kind of weigh that against some of the past cycles you've been in and how you're positioning yourself. Is it similar to the past cycles you've been in or are you doing something differently than what you've done in the past? Just kind of give us some thoughts on that.
Well, I think we're always building on what we've learned and what we've done well in the past, Michael, and it's good to hear from you. Thank you. I think as we look at strategies going forward, again, if I reference the pre-pandemic stage, the pre-pre-COVID stage, We saw the opportunity to accelerate customer acquisition based on the marketing costs and the effectiveness that we saw in the market. And therefore, we took advantage of that and invested more money behind Flowers and behind Harry and David specifically. And that was paying off very nicely. Once we moved into the pandemic, we again, because of the costing, we saw the ability to really step on the gas pedal and step up our customer acquisition. You know, I think we, you know, this year we still, even when things tighten, we still acquire 5 million new customers on top of the 10 million new customers we've acquired since 19. So we'll always play a nimble game there. And Tom, if you want to add any color here, but we'll always play a nimble game as to where we see the opportunity. Right now in this current market, we're not seeing the opportunity to accelerate new customer growth, but new customer growth is part of our strategy.
Yeah, St. Michael, good morning. A couple of things there. I mean, obviously, we just talked about our inventory, et cetera. We think because we have such an expanded inventory, we have a better catchment for our customers, a bit more opportunities to be relevant. Also, just I think as we continue to develop and mature as a company, we continue to get more customer focused in trying to, again, put that portfolio of products, the right products in front of them. So I think that's a a big advantage compared to where we were probably three to four years ago. I'd say, to just echo Chris's point, I mean, we are disciplined around, you know, CAC versus LTV, and we're watching that and making sure that, you know, we're still putting forth and going to realize a return on those investments over time. So that's an important piece of the equation here.
And importantly, Tom, you just hit on a point, which is critical, I think, for people to understand our focus on our existing customer base. You know, we continue to see improvements, as we said, in doubling the size of the celebrations passport, again, which comes with that increased frequency, increased retention rate, the same thing as customers buying from more than one product category, buying our bundled products, et cetera. And I think that was reflected in our release and our remarks where we highlighted that Last year, even while we still acquired 1.5 million new customers, which was down from the year before, 70% of our revenue came from existing customers, and we saw growth in existing customers. So that's a jewel for us to really continue to mine and get even better at.
Gotcha. And then talking about your marketing spend a little bit, I did notice that The company was spending on television in the quarter. Did you change a little bit of your marketing spend? Was there a change in the marketing mix? Anything related to that in the quarter?
Yeah, Michael, certainly we continue to move and progress in more top of the funnel and more mid-funnel activities. We're very focused as we started off the call just around marketing creative and content and matching those right pieces with the right ad units, et cetera. And so, yeah, in order to gain more share, more reach, we're constantly looking to move up the food chain, if you will, on our marketing activities. And, again, we're able to do those things and measure those pretty effectively, so.
Gotcha. And then just kind of going back to what I asked about before, how's the company's strategy of expanding product offerings while, you know, looking into the prospect of an economic downturn at some point? How does that compare to past recessions and, you know, in the past cycles? I know that the changes in your product offerings are going to lower price products, I think, as you kind of look at the inflationary impact. But I was just wondering in terms of the expansion, because I think in the past, I think you've kind of brought down the number of products. And I was just wondering, in terms of SKU numbers and things like that, are we looking at the prospect of having a similar number of SKUs, a higher number of SKUs? What can we expect as we go into, you know, what could be an even more challenging economic environment?
Thank you, Michael. I think as we constantly are in conversation with our customers on what products we can bring to the table for them, that will continue to guide us. I don't think as we move forward in the recession we'll be, you know, potentially reducing number of SKUs. If anything, we'll continue to add to the SKUs because we find that the more choice we give, and as Tom pointed out earlier, broad price range is working for us. You know, even in this quarter you saw AOV tick up a little bit. A good part of that was from our higher household income customers continuing to buy higher price point products. So even while we're making sure we have the entry-level price points, we need to make sure we're taking care of the customers at the higher end as well. And then I think a key factor as we look at product expansion is how do we do that? Whether it's organic development, Tom mentioned earlier, the marketplace growth that we continue to see, and well over 10,000 SKUs coming from third-party vendors right now on our platform. as well as if we see the opportunity for M&A activity will go that way as well.
My final question is I know that last year we were cycling against some significant wage rate increases and so forth. Are we now cycling against that or are we still seeing wage pressures?
I think we're in a better shape from a labor standpoint than we were this time a year ago. We talked a lot about on various calls the big step up in labor rates that we saw last year versus the year prior and the two years prior to that. It seems to be more of a stabilization of labor rates in market. There seems to be some degree of stabilization of even the hiring and the availability of labor. With that said, our big hiring for the season is still ahead of us, so we haven't hit that yet, but we're certainly sitting in a better position today than we were a year ago.
Gotcha. Thank you. That's all I have. Thanks.
Thank you, Mike.
The next question will come from Alex Furman with Craig Hallam Capital Group. Please go ahead.
Hey, guys. Thanks very much for taking my question. You know, Chris, I was hoping you could tell us maybe a little bit about where customers have been starting to pull back in terms of purchasing occasion? Are they still buying for special events in their own lives, like anniversaries and birthdays? I'm curious if, you know, one of those kind of areas or self-consumption or just kind of everyday gifting has been impacted more. And just trying to get a sense of if people are still spending on those key events that, you know, maybe might suggest they might come back for, you know, major holidays like Valentine's Day again.
Yes, Alex, thank you. That's exactly what we're continuing to see is that the softness and it's been for, you know, since not just this past quarter but beginning last year, beginning December really, well, post-December, post-holiday, is where we saw the weakness has really been more in those everyday occasions, the birthdays, the anniversaries, the just-because occasions, et cetera. We've had a strong holiday season. We had a strong Valentine's season. Strong Mother's Day was good for us. But it's been in those everyday occasions that we've seen the softness. And that's where we've been moving, especially on the food business. The last two prior years, we've seen good growth in those occasions on the food business. We've seen a little shift. But that's also what gives us some good optimism as we go forward into this upcoming holiday season, is that customers are still stepping up for those really must-have holiday gifts.
Yeah, and just a reminder, I think we said it in our formal remarks, but a reminder of where we are, even on those everyday occasions versus three years ago in the pre-pandemic side. Our food group, even in the fourth quarter, was up over 100% over 2019. So a lot of that is those everyday occasions. So while we're seeing the consumer pull back now year over year, over the pre-pandemic. We had such large growth during the pandemic stage that we're still, you know, doubling the size of where we were, you know, three years ago. Yeah, very good point.
Yeah, yeah. That's helpful. Thank you guys very much.
The next question will come from Linda Bolton-Weiser with D.A. Davidson. Please go ahead.
Yes, hello. Good morning. So just to clarify, Bill, the free cash flow for FY23, you're saying it will be positive, a positive number. Is that correct?
Yeah. I'm not giving guidance for the year. We've only given it for the quarter. But free cash flow, we know we have a $100-plus million addition to where last year's were because of the, you know, investments we made in working capital and the higher CapEx that we have. So, yes, we are saying that free cash flow will be positive.
Okay. And then, you know, I'm just, you've made a lot of reference to FY19, and so I'm going back and looking, you know, at the financials back then, and your company is much bigger on a revenue scale than it was then, but your cost structure is also higher. So I'm trying to figure out, like, you know, you had 82 million of EBITDA that year and a 42% growth margin. Well, your growth margin is a lot lower today. So I'm just trying to figure out, I mean, it seems like you would not be able to earn 82 million today with a higher cost structure. Am I thinking of that correctly? I mean, is there any way to kind of help us think about the differences of now today versus FY19 and the profit level?
I mean, well, Linda, I mean, obviously, what we've been talking about throughout, you know, this fiscal year, as we've reported each of the quarters is the challenges we're having on on the gross margin side. So yes, you know, we were at 42% back in 2019. But, you know, you know, a lot of the, you know, the macro issues, you know, have caused a lot of the cost inputs for our gross, you know, for gross margins to be up. Those are not permanent, you know, we believe those will ultimately, you know, self-correct, you know, over time. I gave the example of ocean freight that went from, you know, again, a few years ago we were paying $4,000 a container. We went up to over $25,000 a container a year ago. Those things have dropped dramatically. You know, the spot market now is like below $10,000 a container to bring in from China. So, you know, things are, you know, things, there were significant cost inputs that impacted our economy. Some of them still exist today. Some of them are improving, and we think over time they will improve. That, coupled with the initiatives that we have in play, as well as what Tom referenced in pricing, we'll start seeing improvements in margin again.
All right, so the key factor is we're recognizing some of the costs, while Bill says will improve, are not going to go away, but that's why we have initiatives in place internally to restructure our to redo our cost structure, automation being an example of that.
Okay. And I know you said something about gross margin being up year over year. Did you mean for full year FY23, or did you mean in FY24? I think Bill just misspoke. I mean, he meant to say down when he was describing those.
Gross margins were down in 22.
If we're talking about 22, gross margins were down. I think what I said and what we're referencing in our margins is the second half of the year, we expect to see improvements in gross margins year over year in the latter part of this fiscal year.
Okay. But, I mean, the key quarter, though, is the second quarter. So, I mean, it doesn't sound like gross margin can be up in that quarter. Is that correct?
Linda, we're giving guidance on a quarter-by-quarter basis here. We gave guidance for the first quarter. We believe certainly over the longer term, margins are going to improve. We believe the second half of the year, margins will improve as we comp against the high points of of where the costs were and we're starting to see improvements. So the higher costs we started to incur started in Q2 last year and obviously peaked in Q3 and Q4. So we provided the guidance that we're provided so far.
Okay. And I'm just curious about the pricing. You know, I mean... It's a hard business in the sense that margins are thin. You do have a lot of online competitors, but a lot of those are not profitable. So they're facing the same types of cost pressures. So I'm curious about why your pricing can't be higher and more offset some of the pressures for you. Is there competitive things that are different today versus a couple of years ago?
No, I think it's mainly not so much. It's not a competitive issue, really. It is a marketplace issue. as far as in the product categories that we're playing, you know, what's the value perception the consumer has on a product. So we're constantly testing our pricing, and every time we see if the pricing moves to the point where we see a drop in demand, a drop in conversion rate, then we know the consumer is pushing back, and that's too far to push on the pricing. So that's why we say we're very strategic about how we look at pricing initiatives. More importantly, then, make sure that we're merchandising to give customers the low-end price points they need But as I pointed out also, we're seeing customers, our higher household income customers, spend on the higher price points helping to drive up AOV. So it cuts across the board, but, you know, we just, at the price points that we play in, I don't think you have as much price elasticity as one might think.
Thank you for this, Tom. The other point here is that, you know, because of our scale, we do have, other opportunities that our competitors in the larger verticals, on our larger verticals, our brands don't have. And we've been using that to gain market share. And we've seen that growth in Q4 for our largest brands. And, you know, particularly on the Flowers brand for the year for December, February, May, and for the whole year, we've had, you know, significant increases in market share. And we're going to continue to look at that and, you know, Hopefully that changes the competitive dynamic over time.
Have you thought about trading off market share for profitability, giving up some market share to have better profitability?
Again, the first and most important thing is centered around the customer and making sure we're focused on, you know, the customer and the lifetime value of that customer and having the right product in front of them. And when there's the opportunity on an item where we've created that appropriate value, we'll take pricing on it.
Okay. Well, thanks very much, guys, and good luck with everything.
Thank you. This concludes our question and answer session. I would like to turn the conference back over to Mr. Chris McCann for any closing remarks. Please go ahead, sir.
I'd just like to thank everyone for joining us today, and certainly if you have any follow-up questions, we're here to take those for you. And I appreciate the time and wish everybody a good end of summer season.
The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.