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spk05: Good day and welcome to the third quarter results conference call. All participants will be listed all remote. Should you need assistance, please signal a conference specialist by pressing star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star and one on your telephone keypad. To withdraw your question, please press star and two. Please note that this event is being recorded. I would now like to turn the conference over to Anthony Villahoy. Please go ahead.
spk03: Good morning, and welcome to our fiscal 2024 third quarter earnings call. Joining us today are Jim McCann, Chairman and CEO, Tom Hartnett, President, and Bill Shea, CFO. Before we begin, I'd like to remind you that some of the statements we make on today's call are covered by the safe harbor disclaimer contained in our press release and public documents. During this call, we will make forward-looking statements with predictions, projections, and other statements about future events. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, including those contained in our press release and public filings with the Securities and Exchange Commission. The company disclaims any obligation to update any of the forward-looking statements that may be made or discussed during this call. Additionally, we will discuss certain supplemental financial measures that were not prepared in accordance with GAAP. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the tables of our earnings release. And now, I'll turn the call over to Jim.
spk07: Thanks, Andy, and good morning, everyone. Thank you for joining us. This morning, I'll begin with a brief overview of our third quarter performance and then turn it over to Tom, who will provide a business update. We will conclude with a financial review from Bill, and then we'll open it up to your questions. Over the last few quarters, we have been providing updates on our relationship innovation and work smarter initiatives that are centered on elevating the customer experience and driving efficiencies in all aspects of our business. Our organization continues to relentlessly execute on these initiatives, and you'll hear a number of updates today on how we are actively managing our product portfolio and our pricing elasticity. As we look at our third quarter performance, we continue to see a very complex consumer environment. Consumers continue to be deliberate and discerning with their purchases and are making thoughtful decisions. And although there has been much discussion about the resilient economy, we continue to see a bifurcation of our lower versus middle and higher income consumers. It's not surprising that the lower income consumer continues to be most pressured by inflationary forces and higher interest rates, while at the same time, credit card balances and delinquency rates are on the rise. Our total third quarter revenue declined 9.1%, which includes lower wholesale and bloom net revenue. As Bill will highlight further, our e-commerce revenue trends continue to improve sequentially. Helping offset our top line softness, fiscal 2024 remains the year of our gross margin recovery. As we updated everyone last quarter, the pace of our margin recovery is occurring at a faster rate than we had originally anticipated at the beginning of the fiscal year. Our gross margin is benefiting from a combination of our work smarter initiatives that are largely centered on operating more efficiently and the reversion to the mean of certain commodity costs. As one of the aspects of Work Smarter, we took further action to optimize our workforce during the third quarter. While these decisions are difficult, these changes were made in response to the current environment and to appropriately allocate resources to the growth opportunities in our business. I want to take this opportunity to express our gratitude to every team member who was affected for their personal contributions to our organization's success. Beyond our cost optimization efforts, we are executing on our strategic initiatives to offer more solutions for our customers' gift-giving needs. Since the founding of the company, we have been in the forefront of innovation. We have expanded our gifting options and made it easier for our customers to stay connected and celebrate with all the important people in their lives. We have a portfolio of brands and offer gifting options for every occasion. Most recently, we further expanded our offerings with the acquisition of Cardile, which enhances our print-on-demand personalized greeting card offerings and enables us to address a wider range of our customers' expressive needs. The addition of Cardile gives our customers the ability to pair top-quality personalized greeting cards with our extensive variety of gifts across our family of brands or as a standalone greeting. We are excited for our expansion of greeting card category that further enhances the gifting experience we can provide our customers. Tom will provide additional information on our strategic initiatives. Before we move on to the business update, I did want to take this opportunity to celebrate Harry and David's 90th anniversary. It's a truly remarkable milestone to celebrate 90 years of delivering gifts. From the time of Harry and David first hand-delivered boxes of pears nearly a century ago, sharing has been at the heart of what we do. While much has changed since 1934, Harry and David has been here all along delivering extraordinary gifts that bring people together for life's meaningful moments. And now I'll turn the call over to Tom for our business update.
spk02: Thanks, Jim, and good morning, everyone. Today, I'll provide an update on our business performance, as well as an update on our relationship innovation developments, which encompasses new or enhanced product offerings, our merchandising efforts, as well as user interface enhancements. Through these initiatives, we continuously evaluate our offerings, pricing, and bundling opportunities to ensure we have appropriate price points for each of our customer segments, and that we are actively managing the pricing elasticity of our product portfolio. Turning to our performance, during the third quarter, we generated an adjusted EBITDA loss of $5.7 million, essentially in line with prior year despite the 9.1% decline in revenue. Most notably, our e-commerce revenue trends continued to improve sequentially, declining 4.9% for the quarter. As we look at what's driving these trends, we continue to see a bifurcation between our lower-income customers who reduce their purchases the most as compared to our middle- and higher-income customers. Proof in point was our Valentine's Day selection of premium gifts that appealed to our luxury buyers and included our Sherry's Berry Select offering, which are priced 25% to 50% higher than our standard offering, and our 100 long stem roses that retailed for $399 and sold out. This demonstrates our pricing power and ability to increase AOV. As a result of this ongoing trend, our AOV increased 1.4% as our upper-income customers continue to represent a greater portion of our overall population, and they continue to gravitate towards our higher-priced bundle products that provide a great gift and value. We recognize that our higher-income customers have not meaningfully changed their behavior and in many cases are trading up in price points, but our lower-income customers, who are more affected by the macroeconomic environment, are being much more deliberate with their buying decisions. As a result, not only are we expanding our price points higher for luxury-oriented customers, but we also flex lower for our lower-income consumers to ensure that we have gifts for every occasion at appropriate price points. Our focus on the customer journey, providing thoughtful gifting options, and having the appropriate price points at each end of the spectrum from value to luxury has never been greater. During the quarter, we introduced new product offerings, utilized innovative technology to extend the life of our world-famous pairs, extending their selling season and increasing revenue. We amplified our marketing efforts to evoke greater emotions with our brands, and we expanded our lineup of gift products available for same-day delivery. Let me take a moment to touch on each of these. In January, we launched Cheryl's Ice Cream, which can also be paired with Cheryl's Cookies to make a great gift set. We continue to grow our Cheryl's assortment to layer on complementary categories as we did with the introduction of cupcakes a year ago. At Harry and David, we had our longest Royal Riviera selling season on record. We accomplished this by using technology that enabled us to extend the selling season of our pears and offer them longer than we ever had into the spring. This enabled us to grow pear cells for the quarter as our customers responded to the extended offering period. This technology will yield an even greater benefit in fiscal 2025 as we are anticipating a strong pear crop due to the favorable weather conditions our orchards have experienced this past winter. And we continue to see our higher-income customers gravitate towards our higher-value, higher-priced gift bundles that combine gifts from our family of brands into a bundled set. For Valentine's Day, we reintroduced our Trios bundles that featured 100 flowers, Harry and David wine, and Sherry's berries, which exceeded our expectations with great sell-through. To differentiate our offerings from that of our competitors, we're able to leverage our family of brands and the supply chain investments we've made to send these bundles as one extraordinary and elegant gift. This not only provides for a much better and more memorable gifting experience, but it also reduces shipping costs by sending all the products in a single delivery. Turning to our marketing efforts, we are strategically incorporating storytelling to elevate our brands and make a meaningful impact on our customers. Effective storytelling evokes emotions, creates a stronger bond with our customers, and ultimately generates action. A great example of this was within our health and wellness brand with the launch of the Vital Choices featured catch on our website, blog, social, and external channels. Vital Choice provides customers with hundreds of healthy or better for you options, and we saw an opportunity to foster a stronger relationship with our customers who are interested in food that is healthy, natural, and convenient. Beyond providing customers with useful product information such as nutrition facts and serving suggestions, we dive deeper to share the story of the fishermen who are responsible for the catch, the differences between wild caught fish and farmed fish, their sustainability efforts, and how they help bring it from the ocean to our customers' plate. Same-day delivery for gifts has become increasingly important in today's fast-paced world, and customers have come to expect convenience and speed. As a component of our strategic initiatives, our management team has been focused on expanding the number of products available for same-day delivery. By leveraging our BlueNet network, We have expanded the number of products available for same day delivery to help customers celebrate special occasions, whether it's a last minute gift or a sudden celebration. As part of this effort, we recently launched our Cheryl same day delivery program that features our best-selling cookies and the option for a cookie add-on to select 1-800-Flowers bouquets. We expect this to build over time, but most importantly, This is a great illustration of how we are differentiating ourselves in the marketplace by leveraging our e-commerce platform, our family of brands, and our fulfillment capabilities to offer customers an expanded array of products, convenience, and speed to be their gifting destination of choice. And now I'll turn it over to Bill to provide the financial review.
spk08: Thanks, Tom, and good morning. As Jim and Tom highlighted, we continue to operate in a complex consumer environment which consumers continue to spend on certain categories while containing their spend in others. We also continue to see the divergence in our customer file, in which our higher income customers continue to spend and gravitate towards our higher priced offerings. As a result, our third quarter revenue declined 9.1% as compared to a year ago. This includes lower wholesale volume with our retail partners for this past Easter, as well as lower BloomNet revenue. When we zoom in a little closer and look at our core consumer, our quarter-over-quarter e-commerce revenue trends continue to improve, declining 4.9% in the third quarter as compared to 6.6% in the prior quarter. The improvement was partly due to the shift of Easter. Helping mitigate the revenue decline, our gross margin is continuing its reversion to the mean, improving 300 basis points to 36.6 percent. The improvement was led by lower freight costs, our inventory optimization efforts, labor efficiencies, as well as a decline in certain commodity costs. I want to take a moment to discuss a couple of external factors that had captured investors' attentions over the past few months, including the Red Sea issues that impacted supply chains and the extraordinary rise in cocoa prices. Beginning with the supply chain, we are happy to report that our logistics team recently completed negotiations with our fiscal 2025 inbound freight costs and successfully negotiated lower rates for the fiscal year ahead, despite the geopolitical issues in the Middle East. In terms of cocoa prices, we were fortunate to have locked in our fiscal 2024 and fiscal 2025 cocoa purchases with moderate price increases, prior to the recent and much more dramatic increase in pricing. We will look to offset these moderate price increases in other areas. As Jim mentioned, we made the decision to initiate a reduction of our full-time workforce in response to the current business environment and to appropriately allocate resources to the growth opportunities within our business. This action is expected to yield annual savings of more than $10 million. In conjunction with this action, the company incurred a $2.4 million of severance and related charges during the quarter. Third quarter operating expenses were 43.9% of sales, which includes the severance related charges, as compared to 53.9% in the prior year period, which includes a goodwill and intangible assets impairment charge. Operating expenses excluding the impact of the severance-related charges, the appreciation or depreciation of investments in our company's non-qualified compensation plan, and the impairment charge recorded in the prior year period were 42.4% of sales as compared with 38.8% in the prior year period. Operating expenses excluding the same items just noted declined $1.2 million as compared to the prior year period to $160.7 million. Net loss for the quarter was $16.9 million, or $0.26 per share, which includes severance and related charges of $2.4 million, or $0.02 per share, as well as a tax benefit of $0.04 per share related to the fiscal second quarter trademark impairment charge. In the prior year, net loss was $71 million, or $1.10 per share, which included an after-tax non-cash goodwill and intangible asset impairment charge of $53.1 million. The adjusted net loss was $18 million or $0.28 per share compared with an adjusted net loss of $17.8 million or $0.27 per share in the prior year period. Our third quarter adjusted EBITDA loss was $5.7 million, essentially flat as compared with an adjusted EBITDA loss of $5.5 million a year ago as the gross margin recovery and our efforts to operate more efficiently helped mitigate the top line decline. Now let's review our segment results. Our gourmet foods and gift basket segment revenues declined 11.4% to $131 million, compared with $147.9 million in the prior year period. A large contributor to this decline was our wholesale business, which declined approximately $10 million as several retailers had reduced their orders for Easter in light of the consumer environment. This segment's e-commerce revenues declined 4.5%. Gross profit margin expanded 530 basis points to 29.9 percent, compared with 24.6 percent in the prior year period, benefiting from lower freight costs, the company's inventory and labor optimization efforts, as well as a decline in certain commodity costs. Including the impact of the severance charge in the current period and the impairment charge a year ago, the adjusted segment contribution margin loss improved 6.3 million to a loss of 7.6 million. compared with an adjusted segment contribution margin loss of $13.9 million in the prior year period. And our consumer floor and gift segments. Revenue decreased 5.1% to $221.2 million compared with $233 million a year ago. Most profit margin expanded 140 basis points to 39.3% compared with 37.9% in the prior year period, improving on lower fulfillment costs in our logistics optimization efforts. Segment contribution margin was $22.8 million, excluding the severance charge, compared with segment contribution margin of $26.1 million in the prior year period. In our blue net segment, revenues for the quarter decreased 26.1% to $27.3 million. Premieres were impacted by lower order volume processed by Blumenet, which included an expected decline in orders by one of our business partners following their merger with a competitor. Gross profit margin was 45.4% compared with 42.5% in the prior year period, primarily reflecting higher margin, product mix, and lower freight costs. Segment contribution margin was $7.6 million, excluding the severance charge, compared with $11 million in the prior year period. Turning to our balance sheet, our cash and investment position was $184 million at the end of the third quarter. Inventory declined to $159.5 million compared with an inventory of $191.9 million at the end of last year's third quarter. In terms of debt, we had $192.5 million in term debt and no borrowings under our revolving credit facility. As a result, our net debt was $8.5 million, compared with $98.4 million at the end of last year's third quarter. We continued to execute on our stock buyback program, and we purchased $9.2 million of our stock through the first three quarters of the fiscal year. This amounts to approximately 948,000 shares that we repurchased at an average cost of $9.68 per share. Now let's turn to our fiscal 2024 guidance. We are reaffirming our guidance and continue to expect total revenues to decline in the 7 to 9 percent range as compared with the prior year. Our adjusted EBITDA to be in the range of 95 to 100 million, and our free cash flow to be in the range of 60 to 65 million. I will now turn the call back to Jim for his closing comments before we open it up for Q&A.
spk07: Thanks, Bill. Before we open it up for your questions, I want to tell you that I'm incredibly proud to share that 1-800-Flowers.com has been recognized as one of America's most trustworthy companies by Newsweek. I want to take this opportunity to congratulate and thank everyone in our organization for the hard work that contributed to this recognition. It's an honor to have such a strong community of customers who trust us to help them give more, connect more, and build more and better relationships. Trusting a company matters. and we look forward to continuing to build on this momentum. Now, operator, if you would, let's open it up for any questions.
spk05: We will now begin the question and answer session. To ask a question, you may press star and 1 on your telephone keyboard. If you are using a speakerphone, please pick up your headset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star and 2. Our first question comes from Michael Kubitsch with Noble Capital Markets. Please go ahead.
spk06: Thank you for taking the questions and congratulations on managing those costs. I was just wondering if you can talk a little bit about the commodity prices and they obviously continue to weaken in the quarter. Can you give us a sense of those commodities that were weak that were impactful in the quarter? What commodity prices are looking like and trending particularly not just cocoa, which obviously you talked about, but maybe some of those commodities that might be a little stubborn and offer future prospects for lower prices going forward?
spk07: Michael, thank you for your question. This is Jim. Commodity prices have been all over the place, and I would tell you just in the last week, the change in cocoa prices has been extraordinary. We plan for next year to have a COCOA prices up quite a bit. And what the impact on us would be, as Bill mentioned, though, we're fortunate that we have locked in our availability and our pricing on COCOA through next year. So we're a little bit protected from those wild swings, but still very conscious of it because it's going to impact the overall market and impact our pricing in the future. But we're very pleased to see in the last couple of days it's over 20 percent decline in COCOA prices. But, Bill, what other commodities? I know eggs and butter are two big components. When you're a baker and chocolate maker, you're very conscious of those prices. And we've seen some wild swings there, a little color on where we are now and what impacts that might have on our overall costs going forward.
spk08: Jim, as you mentioned, eggs and butter are ones that have come down significantly off their highs, and we're getting some benefit this year on those commodities. But other You know, items like fuel, you know, we were getting a benefit for most of this fiscal year and we're kind of crossed over where fuel, you know, has risen. And it's a combination of both on the fuel side, a combination of both, you know, what's happening in the markets. But the third point of calories continues, so that's a surcharge that they had, and they continue to play with the model. So that's gone from a significant headwind It was a tailwind this past year, you know, and right now it's, you know, it's a slight, you know, it's a slight, you know, headwind as we head into fiscal 25.
spk07: In answer to Michael's question, overall commodity prices, fuel being the biggest, it's still a negative headwind overall on commodity costs because fuel is such a disproportionate part of our commodity mix.
spk08: As we move forward, I think fuel has been a benefit to us in fiscal 24, but as we move forward, fuel will be a headwind again. Yes.
spk06: Yeah, thank you for that color. Can you give me a sense of the decrease in shipping costs? Surprisingly, you negotiated lower rates going forward. I was just wondering, can you give us a sense of the shipping costs, including ocean freight costs?
spk07: Michael, we found that very surprising. I would never have predicted that we'd lock in rates going forward that were lower. Who knew? that we'd be talking and thinking about the Red Sea and Houthis six months ago, a year ago. It certainly is a surprise to me. But, Bill, you just finished a week or a week and a half ago those contract negotiations. A little color there for Michael.
spk08: Yeah, so several months ago, the spot market for ocean rates jumped dramatically, probably doubled the contractual rates that everybody had. The good news is is that the carriers did honor the contractual rates, so we didn't feel the impact of those spot market spikes. As we had entered into negotiations several, you know, back in March, we were concerned where rates would go for, you know, fiscal 25, but we were able to successfully negotiate across the four carriers that we used, a slight decrease in our ocean rates as we head into you know, for fiscal 25. So those actually rates went into effect yesterday, May 1st, and they run through May 31st of, you know, of next year. On the FedEx side, on the outbound shipping side, we always have, you know, modest contractual rates. You know, we talked a little bit about fuel, and there are other surcharges that are outside of those rates. But we've been, you know, we've talked under our Work Smarter, you know, initiative with inventory optimization, logistics, you know, initiatives, we've been able to offset those rate increases this past year. So, through the nine months ended, you know, at the end of the third quarter, our actual cost per package is, you know, flat to slightly lower on a year-over-year basis.
spk07: And we've done, Michael, to mitigate those inbound freight costs. I'll ask Tom to comment on this. Is that where we purchase, where we manufacture?
spk02: Yeah, so as Michael, as we over time and still feeling the sting from the pandemic, we have shifted some of our volume to the states, etc, from a supply chain. So you know, just a raw number of containers we're bringing in is less than it was even sans, you know, where we've been in sales. So
spk06: Gotcha. Thanks for that color. And just final question, if I may. You implemented cost-cutting actions in your workforce in the quarter. How much of those actions could be viewed as permanent?
spk07: Michael, this is Jim. Yes, we reduced our workforce, our salaried workforce in this quarter. Painful thing to do, but appropriate under our ongoing work-smarter initiatives. where we'll continue to look to say, how can we operate more efficiently? How can we be more productive? And that's going to result in us having a constant eye on our cost. And part of our cost structure is obviously our talent. So they didn't have any impact on last quarter because in the same quarter, we also have the related severance costs that go along with that. So it didn't have any benefit in the last quarter. On an ongoing basis, We're estimating about $10 million in reduced operating costs at the payroll level, and that is all permanent.
spk06: Gotcha. That's all I have. Thank you.
spk05: Our next question comes from Alex Gorman with Greg Hall. Please go ahead.
spk10: Hi, guys. Thanks very much for taking my question. I wanted to ask about same-day delivery. Certainly seems like in many ways that's where the industry is heading. What have the economics on your orders looked like compared to the rest of your business? And what do you think happens to your cost structure if this becomes table stakes over time?
spk07: Thanks, Alex. I think the last thing you said is absolutely the case. It is going to be table stakes, and we've been saying that in these forums for a couple of years now. So it's something we're working toward, and we're looking forward to more of that. Tom will give you a little color on what the impact of the costs are for us, but the unique model that we've become gives us a real leg up there. And in particular, Tom, if you would, talk about what we're doing now with other products across our portfolio and putting them in the same day program, what we're seeing in its very early stages. But same day is, as you say, Alex, increasingly table stakes, and we think we're particularly well positioned to serve our customer better and benefit our community, particularly our last mile fulfillment, which is anchored by our BloomNet network. Tom?
spk02: Good morning, Alex. You know, so on this obviously same day is something we've been at a long time and we are very involved just in our floral with our floral partners in helping them manage delivery costs. So that's something we're at all the time for same day. So we're leveraging a lot of that learning as we move further and further into other gifting items that we can push into the local markets. So, we've seen success, you know, early success with Cheryl's Cookies. We've had confection products with the Sherry's Berries brand where we've been able to bundle those products. Obviously, our Sherry's Berries products, our fruit bouquet products. So, we have a pretty wide swath of products. There will always be different economics based upon the speed in which a customer chooses to get delivery. Obviously, if somebody wants something In two weeks, we probably can be more economical in the way we provide that item to the customer and how we ship it than the same day. We think that as we continue to grow our volume and we learn into the better ways of forward deploying product and really about those rings of fulfillment, et cetera, we can leverage our our BlueNet network that much greater.
spk10: Okay, thank you so much, both of you. Really appreciate the thorough answer there.
spk05: Our next question comes from Linda Bolton-Weiser and with DA Davidson. Please go ahead.
spk01: Yes, hi. So I was wondering about, well, you mentioned on the wholesale side that some retailers pulled back a little bit on ordering for Easter. I'm just curious if you're getting any early read about what retailers are thinking for Christmas. And going along with that, I know that the club programs are kind of an important part of things. Do you anticipate a decline in sort of your sales those club programs this Christmas. Thanks.
spk07: Hi, Linda. How are you? In answer to your question, the wholesale is a piece of our business that gives us an excuse and coverage for infrastructure. So it's not something we wanted to do well and do better, but it's not something we're going to be very reliant on other than to help us offset the operating expenses that we'd have with or without it. So it's only important in that respect. What we saw last year is that cell foods during the Christmas holiday and calendar 22 weren't as strong as the big boxes were hoping for. So they cut back dramatically on their buy for calendar 23 holiday period. So that was something we had as a headwind going into this that we knew about because as you indicated in your question, we have a good line of sight as to what that would look like several months out before the holiday season. Then Easter was a complication because we had a good Easter a year ago. And then this Easter, the big box guys, I think because Easter moved up, and that always has a depressing impact on sales for Easter when it's early, and it tends to sneak up on people, they cut way back on their Easter orders. So we knew that coming in. In answer to the important underlying question of what you asked, I'll ask Bill to talk about what line of sight do we have for this year, and will it continue, as Linda asked in our question, to be a headwind for us? Yes.
spk08: As we talked about at the end of the second quarter, we took about a $20 million reduction in those big box wholesale orders back in Q2 and about a $10 million hit this year because of the reduction in Easter. We do have some line of sight into holiday next year, and orders will be up next year. So it will not be a headwind. It will be a tailwind. Those orders have not been finalized yet. So to the extent of the increase that we'll get next year, we don't have that locked in yet, but it will be a tailwind, not a headwind.
spk07: But we don't anticipate it getting back to its high of the pandemic high.
spk08: No, we expect it to be up, but not to recapture, maybe to fully recover from the high.
spk01: Okay. Thanks. And then on the personalization side, I was wondering, given your commentary about the bifurcated consumer, high versus low, has there been a big difference between PMAL and – I think it's the other line. I think it's called Things Remembered or something like that. Has there been a big difference in the performance of those two lines? And can you kind of comment on how that area is doing in general? Thanks.
spk07: Good insights there, Linda, of course. But I'll ask Tom to give you color. I think the answer is yes.
spk02: Yeah, I think that is true, Linda, as the personalization of mall business tends to have – consumer with a lower household income, we have seen a little bit more of the impact there on that personalization business. But I'd say right now, because things remembered, it's still so new. If you remember, we acquired that a year back, and it was just the IP, and we're just starting to get our sea legs under us. We have seen growth that we're very pleased with there, and that is appealing to a different demographic, and we see a pretty big delta in average or AOV for Things Remembered.
spk07: So we're very pleased with how Things Remembered is getting started. It takes a couple of years to get your legs under your stomps head on that business because you have to – select inventory, manufacture it, import it, get it into stock. So it'll take us through next holiday season to really get a feel for how it's going. But we're really pleased with how it's doing coming out of the gate. Tom, what is the big selling item we have at Things Remembered?
spk02: It's a Vera Wong vase that sells very well. It's $180.
spk07: It's a beautiful item, but that's a strong, strong seller for us and continues to gain strength. And that's a $180 ticket. So I think that goes to the heart of your question, Linda.
spk01: And would the contribution margin for Things Remembered be higher than for PMOL?
spk02: The contribution margin is about the same. The labor component of some of the items that we make on Things Remembered can be higher with a little bit less automation. So we're still working through those things. There's opportunity there in the future. But even though we have a higher ticket on the Things Remembered product, it is less about in the Things Remembered brand, it's more about the product and the personalization and vice versa on the personalization wall side.
spk01: Okay. And then I'm just curious about your workforce reduction. I mean, I applaud you for taking action on that front, but I don't recall you taking a lot of workforce reductions just historically. So I'm just wondering how that's sitting. Like, is that affecting morale within the company? Maybe you could comment on that.
spk07: Linda, this is Jim. I'll start there. The answer is it's always tough to do. And yes, you're right. Historically, we haven't done that often. I think this is only the second time in my memory that we've had to do a significant rip. I think what you'll see from us going forward is that we have a new sense of talent management. And I think, frankly, it's not unique to us. I think you're seeing when a company like Google, which really never had large layoffs or layoffs of any kind, in their history are now telling their people that talent management is going to be a regular part of how they think about their cost and how they manage their company going forward, so too us. That is, you're going to have growth areas in the company where you're going to be staffing up. And even in the last couple of weeks, we've had a couple of really significant hires in our management ranks that we've just initiated to continue to staff up the areas where there's growth, where there's opportunity. And sometimes an area that you're not emphasizing as much as you used to will require us to move people or, in some cases, remove some folks. So I think we have a different ongoing attitude about talent management. I don't anticipate that we'd have to do other rifts of any size going forward, but we will always, from a Work Smarter point of view, be managing our talent in a very proactive way to make sure we're stepping the growth opportunities and minimizing our exposure and our expenses on the areas that aren't growing or don't have the same promise going forward.
spk08: And, you know, and, Linda, you know, work smarter, and we've talked about this for, you know, for several years now, is really much broader than just labor management, right? It is all about, you know, operating more, you know, efficiently and driving costs out of the business. We've talked a lot about, you know, technology and automation and how that's, you know, driven down our costs in our, you know, production area, you know, in our production areas. You know, we've talked about logistics, you know, inventory management to drive down our, you know, cost per package, you know, which incorporates vendor negotiations, you know, marketing efficiency, moving from, you know, some bottom of the funnel where, you know, digital rates have continued to, you know, to rise to more efficient marketing spend. So it is a much broader area of ultimately, you know, continuing to look at how we can operate this business more effectively. efficiently and drive cost out of the business.
spk01: Okay. Well, thanks for everything and good luck.
spk07: Thank you, Linda.
spk05: Our next question comes from Anthony . Please go ahead.
spk04: Hi. Good morning, guys. Can you hear me?
spk07: Yep.
spk04: Hi. This is on for Anthony. How much was average order valued in the quarter, and are you seeing success with doing multi-branded bundles?
spk07: Well, there's a short question, but a couple of pieces to it. Bill will touch on what the average order was. I'll tell you the average order is increasing, and we're not thrilled with that. It evidences and supports the theory that our better, higher-income customers are spending weathering this period better than our lower-income customers, number one. Number two, when I say we're not thrilled with the rise in average order value, it causes a bill to have hard palpitations. But that's the reason I say we're not thrilled with that is because I'd rather see us have a broader range of price points, many more accessible price points. And you'll see and have seen our efforts to do that. And then the third piece of your question is around bundles. So, I asked Bill to start with the average order value and then Tom to talk about the success we've seen with bundles, which goes back to a question that Alex asked earlier about what we're seeing with our last mile delivery capabilities, how that's benefiting our bundles, which is a collection of more than one of our brands.
spk08: Mr. Yeah. So, the average ticket during the quarter was $79. It's up about 1.5 percent, you know, year over year. You know, to Jim's point, A lot of that is driven by these bundles and ultimately the pricing elasticity that we have. So we have been introducing more higher-priced items that feed the affluent consumer that's continuing to buy. Part of that is the bundles that Tom will describe. But we've also introduced a number of lower-price point items as well to generate interest and orders from, you know, less affluent consumers.
spk07: Tom, if you would.
spk02: Yeah, so to highlight again on the, you know, part of this is, so I don't think we answered your specific question. It's, we rose, AOV was $79. It rose, oh, we did, I apologize. So, you know, our bundles continue to do great. We're exceeding our expectations. We recently, you know, For the holiday season, we're continuing this with launched a new bundle series between our personalization mall business and our Harry and David business. And to give you a good example of a charcuterie board where we have a personalized cutting board that is delivered together as one discreet gift. And the board is personalized. The board is personalized, an example. So just like we were talking about with the Cheryl's Cookies, we have bundles that are doing great now and bundling those with floral gifts. Some of the others we talked about are wine gifts that we're bundling with a whole assortment of different products throughout the different brands. We have this wonderful gift for Mother's Day, which is a Harry and David prepared meal, which is prime rib, but we're also bundling with Sherry's Berries and a in a floral arrangement. We think that's going to have great appeal. It's only for $699. I think that's going to have a great appeal for some of our affluent customers. So we continue to push heavily into the bundles model, and our merchants have done a great job of being very creative and coming up with great ideas that our consumers are gravitating towards. So happy to see.
spk04: Thank you for the call there, Frank.
spk05: As a reminder, if you wish to add a further question, you may press star A1. Our next question comes from Doug Lane with Water Tower Research. Please go ahead.
spk09: Yes, hi. Good morning, everybody. I just have a couple things here. You know, I look at the third quarter EBITDA loss of $5.7 million, and that's not really too far from where that quarter was pre-COVID. And through nine months, your gross margin is 40, 41%. And again, not too far from where you were pre-COVID. So I guess my question is, how close are we with regards to reverting to the mean on your cost structure?
spk08: Yeah, so from a margin perspective, you know, if you look at, you know, Doug, if you look at our, you know, kind of 10-year history from 2012 to 2021, you saw us in that, you know, 42% range, give or take, you know, 50 basis points. You know, we had a low point of 37.2 a few years ago, and we've been climbing back, and this year we've obviously made great progress on that. At the beginning of the year, you know, we had guided that we'd be in the low 39%, you know, percent for the year, and we upped that after the second quarter and now anticipate that, you know, our margins will exceed 40% this year and be in the low 40s, you know, 40.1%. So we're climbing back, but we're not all the way there yet. and we do think there's still opportunity for us and that we're going to kind of revert back to our historical mean of 42% over the next couple of years.
spk09: Well, you're getting pretty close. Anyway, I'm looking at the balance sheet here, and I have to ask, what's the acquisition fund look like? Are you still prioritizing acquisitions in your growth strategy, and what's the environment like these days?
spk07: Well, I think, Doug, this is Jim. The overall The overall environment, I'd say, is that a lot of smaller companies, particularly earlier stage companies, really have a hard time finding capital if they don't have profitability or a clear short-term path to profitability. So it's a target-rich environment. We're being very judicious about what things we give real consideration to. So we announced an acquisition just a few weeks ago. We don't even really look at that as an acquisition. We see that as a talent acquisition. We see that as a capabilities acquisition. It comes with very little revenue, but a very talented technology team that's fitted very nicely with our existing team. We're using that to improve our capabilities. We're spending a lot of effort in terms of our portfolio of products that we have. So I don't think we need to do any acquisitions to achieve our near-term objectives. We will be opportunistic if we find something that really does fit our portfolio well, and we'll continue to do these tuck-in kind of talent acquisitions that really buttress our capabilities of providing a full experience for our consumers, helping them to have more and better relationships, and provide them with a different blend of services. I think it's a good environment, but we're being very judicious about what kind of a company do we want to be, what capabilities do we need to really serve our customers. We already have an enormous database. How else can we serve those customers in that database is our primary objective. And Bill or Tom, any color?
spk08: Yeah, I was going to say, I mean, you've seen us do big acquisitions, you know, over the years with Harry and David and Personalization Mall. You've seen us do tuck-in acquisitions with the Sherry's Berries and Things Remembered. type of items. And you've seen us almost like acquihires over the last year or so with Smart Gift and now with Cardile to kind of bring capabilities to the company that will help enhance the offerings that we have for our customers. And with Cardile, it does give us an offering of the greeting cards that are at the low price points that our consumers can interact with us. And we want our customers to come and visit us and interact with us more frequently.
spk09: Great. That's very helpful. Thanks, guys.
spk07: Thanks, Devin.
spk05: Ladies and gentlemen, this was our last question.
spk07: Well, thank you all. Thanks for your interest and for your good questions. Any other follow-up you have, we'll be happy to chat with you one-on-one. We'll be happy to do that today, tomorrow, anytime in the future. A reminder, we're at the beginning of the Mother's Day push here, so all the wonderful moms in your life, we're here with a beautiful selection of gifts from all of our portfolio brands to help you express yourself in just the right way to the women in your life who are moms who had a very mom-like influence on you and the people around you. So enjoy the upcoming Mother's Day holiday, and thanks for your interest and your time today.
spk05: Ladies and gentlemen, the conference has now concluded. Thank you for attending to this presentation. You may now disconnect.
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