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Freshworks Inc.
2/8/2023
standing by and welcome to the Freshworks fourth quarter and full year 2022 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you'll need to press star 1-1 on your telephone. If you wish to remove yourself from the queue, simply press star 1-1 again. As a reminder, today's program is being recorded. And now I'd like to introduce your host for today's program, Mr. Jun He, Vice President of Investor Relations.
Please go ahead, sir. Thank you.
Good afternoon, and welcome to Freshworks' fourth quarter and full year 2022 earnings conference call. Joining me today are Girish Mathurbutam, Freshworks' Chief Executive Officer, Dennis Woodside, Freshworks' President, and Tyler Sloat, Freshworks' Chief Financial Officer. The primary purpose of today's call is to provide you with the information regarding our fourth quarter and full year 2022 performance and our financial outlook for our first quarter and full year 2023. Some of our discussion and responses to your questions may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on FreshWorks' current expectations and estimates about its business and industry, including our financial outlook, macroeconomic uncertainties, management's beliefs, and certain other assumptions made by the company, all of which are subject to change. These statements are subject to risks, uncertainties, and assumptions that could cause actual results to differ materially from those projected in the forward-looking statements. For discussion of the material risks and other important factors that could affect our results, please refer to today's earnings release, our most recently filed Form 10-Q, and our other periodic filings with the SEC. Freshworks assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this presentation, except as required by law. During the course of today's call, we will refer to certain non-GAAP financial measures. Reconciliations between GAAP and non-GAAP financial measures are included in our earnings release, which is available on our investor relations website at ir.freshworks.com. I encourage you to visit our investor relations site to access our earnings release, periodic SEC reports, a replay of today's call, or to learn more about Freshworks. And with that, let me turn it over to Girish.
Thank you, June, and welcome, everyone. Thank you for joining us today on Freshworks Earnings Call, covering our fourth quarter and full year 2022. Overall, we executed well in the quarter. We exceeded expectations across our operating results for total revenue, non-GAAP operating income, and free cash flow. We capped off a strong finish to the year with $133.2 million in quarterly revenue, as we surpassed $500 million in annual recurring revenue. In this environment, as companies are seeking greater value for their IT spend, we are seeing the Freshworks value proposition resonate more than ever. In Q4, we added approximately 1,800 new customers to our growing base and ended up with more than 63,400 total customers, including the San Francisco 49ers, FinChoice, Mahindra, Supara, San Marce, and Yulu Bikes. I'm incredibly proud of how we grew the business. We also improved our non-GAAP operating margin by 8 percentage points in Q4 on a year-over-year basis, and we generated positive free cash flow of $4 million in the quarter. Our approach during this recent period of macroeconomic uncertainty was to focus on driving our growth through four key strategies. We believe these four business drivers will continue to move us forward in 2023. First is our continued focus on product innovation. In 2022, we expanded our unified CRM platform to include FreshChat. We launched FreshService for business teams to extend FreshService beyond IT. And we made our bots smarter across our CX, IT, and broader CRM products to help businesses engage their customers faster. Second, we saw results from our focus on larger customers, which is driving most of our growth. Today, nearly 60% of our business comes from mid-market and larger companies, with many of our Q4 deals starting with fresh service. The third business driver is expansion. Despite the challenging macro economy, customers expanded through agent additions, cross-sells, and upgrades into larger deployments. In Q4, our net dollar retention was 110% on a constant currency basis. And finally, our focus on operating efficiency. We generated positive cash flow in Q4 and improved our non-GAAP operating margins. We plan to build on this momentum and improve our efficiency in the years ahead. During today's call, Dennis, Tyler, and I will go deeper on these four business drivers and how they played a role in our Q4 results and how we see them contributing going forward. Starting with our product innovation, we continue to make improvements last year across our IT, CX, and broader CRM solutions. New business increased as companies chose Freshworks products as credible alternatives to expensive and bloated software. This is really important in the current environment that businesses want to control IT spend without sacrificing powerful functionality in machine-critical applications. In fact, positive reviews from our customers this quarter earned us TrustRadius awards for best value for the price and best feature set. It is those two reasons why we believe Fresh service continues to grow and gain traction in the mid-market. Take Swire Coca-Cola, for example. Swire is one of the world's largest Coca-Cola bottling partners in the U.S. and Asia, and it chose Freshworks for the breadth of our features, fast deployment, and lower cost of ownership. Swire brought on Freshworks because they were looking for a platform that was comprehensive enough to support their complex needs while reducing their ITSM spend. Last quarter, we launched Fresh Service for Business Teams, and in the past three months, we have seen strong early success. As businesses eliminate siloed support and service management platforms, other departments like HR and finance are able to use Fresh Service to build a more modern and consolidated employee experience. New customers like Coherent Corporation, a semiconductor company with over 23,000 employees, chose Fresh Service over a large incumbent thanks to our integrations and the ability to scale across IT and HR teams. In our CX business, we continue to enhance FreshChat and FreshDesk products with a focus on customer self-service and agent experience. In FreshDesk, we added new integrations with multiple telephony partners. Enterprises can now bring their own telephony solution into FreshDesk to create a comprehensive omni-channel customer service solution. In FreshChat, we introduced simpler ways to build self-service bots. In Q4, we added more bot languages and industry-specific bot templates, extending the reach of our products to global markets. In Q4 alone, FreshChat powered hundreds of millions of bot conversations. With the rise of modern messaging apps, companies have rapidly shifted to engaging with customers over conversational messaging channels. Zia Active An active lifestyle brand in the US, Canada, and Australia started with Freshdesk and later bought Freshchat to handle repetitive support requests like returns and order status more efficiently. By automating responses across email, chat, and calls, we have reduced resolution time by several hours. Turning to our broader CRM solutions in sales and marketing, we improved analytics and reporting. We launched a new revenue attribution capability to help marketers better understand the sales impact of their cross-channel marketing campaigns. We also added integration to analyze sales calls to scale the effectiveness of their customer conversation. I am super proud of our product innovation in 2022 and our dedication to building new capabilities that can deliver value to our customers through a challenging macro environment. As we look ahead at our product priorities for this year, we will continue to differentiate with servers as a comprehensive IT service, IT operations, and enterprise service management solution. In CX, we will continue to deliver on the promise of an omni-channel customer support experience with self-service automation, conversation experience, and ticketing. And finally, we'll continue to build a unified CRM with an out-of-the-box customer data platform and AIML insights. I'll now turn it over to Dennis to talk about what we are seeing in the market how larger customers are driving our business growth, and how customers are expanding on our products.
Thank you, G, and hello, everyone. Thanks for joining us today. I'm five months in at Freshworks, and I'm excited by the progress we're making in the business. We closed the year on a high note, beating our financial estimates and improving our operating efficiency. In a tougher market environment, we improved our execution to drive the highest new business quarter ever. We saw increased competition for many of our deals and yet we still improved our win rates for our CX and ITSN products. This was especially true for our larger deals in the field with fresh service leading the way as a scalable and cost-effective solution that is delivering incredible value to our customers. Gee talked about our first of four business drivers, product innovation. I'll cover the next two, our success with mid-market and enterprise customers and our expansion motion. I'll start with our enhanced focus on mid-market and enterprise customers. Over the last 18 months, we've made substantial investments in people and tools to expand our go-to-market motions. We believe those investments, which are now reflected in our cost base, are paying off in higher win rates, participation in more deals, and the expansion of our mid-market and enterprise business. In 2022, our new business wins increased with companies spending more than $50,000 in ARR, and in Q4, this customer cohort grew 35% year over year and now represents 44% of our business. While our business was historically more in SMB, our revenue base has shifted over the years towards more mid-market and enterprise customers. Today, nearly 60% of our business is coming from mid-market companies, those with 251 to 5,000 employees, and enterprise customers with more than 5,000 employees. That's because our cost-effective yet powerful products are delivering real value fast. They can scale to serve thousands of agents and millions of customer and employee interactions. These benefits resonate with companies of all sizes, especially in the current economy. The days of selecting a vendor only based on market share or brand name awareness are over. Customers want rapid impact and lasting value at a reasonable cost, and Freshworks delivers. That's why Fresh Service was chosen by Carrefour Belgium, a subsidiary of the eighth largest retailer in the world. Their team of 300 IT professionals now have a more simplified and nimble approach to IT service management to support more than 11,000 employees. While legacy incumbents are focused on the 2,000 largest companies in the world, Freshworks has the opportunity to serve hundreds of thousands of others who are dissatisfied or underserved by bloated and expensive software. We provide mid-sized organizations like Databricks, TaylorMade, and Georgetown University with a better choice, powerful yet cost-effective solutions. Turning to expansion, I'm pleased to say that despite the macro conditions, our customers are still expanding through seat additions, cross-sells, and upgrades. In Q4, net dollar retention was 110% in constant currency, as the overall term rate for our business remained in the high teens. We see better retention rates in our mid-market and enterprise customers, which helps our overall net dollar retention. While seat additions continue to drive the vast majority of our expansion today, we expect cross-sell to be a bigger contributor to our growth over time. The percent of customers using more than one product remained relatively the same as the prior quarter at 24%, with just a slight increase in Q4. We are implementing specific initiatives to create more bundling and cross-sell opportunities for our go-to-market team this year. Take Addison Lee, for example. The British private hire cab and courier company started as a fresh service customer in 2015, and in 2022 added on fresh sales and fresh desks. They believe their previous CRM system from a large incumbent caused low agent productivity and did not deliver sufficient value. Our fresh sales suite was selected to replace the older CRM for our modern intuitive UI built for the end user. Looking at our customer cohort of over $50,000 in ARR, we added a net 191 customers in Q4. While this customer number benefited from FX movements and new deals in the quarter, the biggest driver continued to be expansion as customers increased their spend on our products, and especially for the ITSM market. An example is I-Corps, a managed services provider with more than 35,000 employees in 10 countries. As part of I-Corps' digital transformation strategy, the company expanded the use of fresh service and fresh test bots to its IT, HR, and finance teams to immediately answer questions before transferring to a technology team member. The platform enables I-Corps team members to focus on more complex tasks and creates a better experience for both employees and customers. To me, it's customers like the ones you heard about today that validate my decision to join Freshworks. I believe we have the opportunity to build a large, impactful company that can serve hundreds of thousands of businesses over time. By focusing on the four business drivers of product innovation, mid-market and enterprise customers, expansion and efficiency, we believe we can grow well beyond our current levels. I'm excited about the progress we've made to better align our go-to-market teams and the many opportunities ahead of us. Now over to Tyler to talk about how we are improving efficiency as Freshworks continues to grow.
Thanks, Dennis. Looking back on our Q4 and full-year 2022 performance, I'm pleased with our ability to drive operational efficiencies in the business. Starting last year, we knew that 2022 would be a big investment year, building out our go-to-market teams, investing in product development, and taking on a full year of G&A public company costs. What we didn't know was how the macro economy would play out and how that would impact the overall market for our products. During a year of a slowing demand environment, negative FX movements, and pressure on small businesses, we still beat the high end of our 2022 estimates for revenue that we laid out one year ago by $3 million. More significantly, we effectively managed our costs throughout the year to beat the high end of our 2022 estimates for non-GAAP operating income by over $26 million. We believe we have a durable business model, and we're improving our operational efficiency as we drive business growth. In Q4, we had another quarter of increased efficiency, With revenue being expectations, non-GAAP operating loss outperformed expectations by $6.5 million in the quarter. We improved our non-GAAP operating margin year over year, and our business inflected to generate positive free cash flow of $4 million and non-GAAP EPS of one cent in the quarter. As I normally do, I'll review our Q4 financial results, provide background on key metrics, and close with our expectations for the first quarter and full year of 2023. I will also include constant currency comparisons to provide a better view of our business fundamentals. Most of our discussion will be focused on non-GAAP financial results, which exclude the impact of stock-based compensation expenses, payroll taxes on employee stock transactions, amortization of acquired intangibles, and other adjustments. Starting with the income statement, revenue grew 30% adjusting for constant currency, or 26% as reported, to $133.2 million. Although the FX trend for the dollar against the euro and pound reversed in Q4, we continued to see the trailing negative impact to revenue resulting from FX movements earlier in the year. As Dennis mentioned, we had a strong quarter of new business driven by fresh service while expansion continued to see pressure from the effects of the broader economic slowdown. Smaller customers continued to feel the pressure as churn rates increased slightly for the SMB segment, leading to slower growth. Overall, churn for the company remained relatively stable, ticking up less than 100 basis points in the quarter. As a whole, we have made good improvements to our gross churn rates over the past several years. In Q3 and Q4, we were able to keep gross churn relatively stable, but do see potential risk of churn increasing slightly going into 2023. Moving to margins, our non-GAAP gross margins were roughly similar to Q3, rounding up to 83% for the quarter. We continue to achieve strong non-GAAP gross margins with over 82% for the full year as we scale the business. In Q4, non-GAAP operating margins improved eight percentage points year over year to negative 2%, driven mostly by lower R&D and G&A costs as a percentage of revenue. Specifically for G&A, expenses in the prior year included non-recurring litigation settlement costs that were not included in the most recent quarter. On a quarter-over-quarter basis, we had a very small improvement to non-GAAP operating margins as we largely maintained our run rate cost base in matching the business growth. Similar to Q3, we had a one-time tight benefit of approximately $4 million related to the reversal of accrued expenses from earlier in the year. Our revenue outperformance combined with an improving cost base led to non-GAAP operating loss of $2.8 million in Q4. I'm pleased with our ability to control costs in the current market environment and expect to drive more operating leverage as we go forward. Turning to our operating metrics, net dollar retention was 110% on a constant currency basis, or 108% as reported, and is largely in line with our commentary from the prior quarter. As expected, we saw expansion slow down in the quarter, reflective of the overall economic trend. Looking ahead, as we expect the broader trend to continue, we estimate Q1 2023 constant currency net dollar retention to be 107%, and holding FX rates constant reported net dollar retention to be 105%. In terms of our customer metrics, customers contributing more than $5,000 in ARR grew 20% to 17,722 customers in the quarter, and now represents 87% of our ARR. On a constant currency basis, this customer cohort grew 21% year over year. For larger customers contributing more than $50,000 in ARR, this customer account grew 35% to 1,908 and ticked up to represent 44% of our ARR. Adjusting for constant currency, this customer cohort grew at 38%. Lastly, we ended the quarter with a total customer account of more than 63,400 and our average revenue per account continued to increase. Moving to our billings, balance sheet and cash items. In Q4, calculated billings grew 21% to $147.8 million, and holding constant currency over the past year, calculated billings grew 25%. The other factor impacting the growth rate was billings duration mix of negative 4%. Adjusting for this, the normalized calculated billings growth was approximately 29% in Q4. Looking ahead to Q1 of 2023, Our preliminary estimate for calculated billings growth is 20% on a constant currency basis, or 17% as reported basis on current FX rates. For the full year 2023, we expect calculated billings growth to be similar to our expected revenue growth for the year of approximately 17%. Turning to our balance sheet and cash items, we maintained a steady cash balance as we ended the quarter with cash and marketable securities of approximately $1.1 billion. In Q4, we generated $4 million of free cash flow, coming in ahead of our estimates. Looking back on the full year, we outperformed our initial free cash flow estimate of negative $25 million by more than $10 million in 2022, despite a tougher economic environment, further demonstrating our ability to drive efficiencies in the business. We continued to net settle vested equity amounts and used nearly $16 million under financing activities for Q4. For the full year, we used approximately $167 million for the net settlement of nearly 9.8 million shares. As a reminder, this financing activity is excluded from free cash flow. We plan to continue net settling vested equity amounts, resulting in quarterly cash uses of approximately $17 million at current stock price levels. As we look forward to 2023, we expect to generate approximately $10 million of free cash flow for the year. with approximately $3 million in Q1. We have some seasonality in spend throughout the year, so we anticipate Q2 and Q3 will be near breakeven and the remainder of the free cash flow expected in Q4. With positive free cash flow now coming from the business, no debt, and a strong balance sheet, we believe we are well positioned to drive sustained growth into the future. Turning to our share count for Q4, we had approximately 324 million shares outstanding on a fully diluted basis as of December 31st, 2022. The fully diluted calculation consists of 289 million shares outstanding, approximately 32 million related to unvested RRCUs and PRRCUs, and 3 million shares related to outstanding options. Let me now talk about our forward-looking estimates. I'll go through the numbers first and then provide background commentary afterwards. For the first quarter of 2023, we expect revenue to be in the range of $133 million to $135 million, growing 16% to 18% year-over-year. Adjusting for constant currency, this reflects growth of 19% to 21% year-over-year. Non-GAAP loss from operations to be in the range of negative $9 million to negative $7 million. And non-GAAP net loss per share to be in the range of negative 3 cents to negative 1 cent. assuming weighted average shares outstanding of approximately 290.2 million shares. For the full year 2023, we expect revenue to be in the range of $575 million to $590 million, growing 15% to 18% year-over-year. Adjusting for constant currency, this reflects growth of 16% to 19% year-over-year. Nod gap loss from operations to be in the range of negative $14 million to negative $6 million. And non-GAAP net income or loss per share can be in the range of negative one cent to positive three cents, assuming weighted average shares outstanding of approximately 293.8 million. We want to provide our best views of the business as we see it today. And in a changing market environment, it can be tough. So a couple areas and assumptions to call out. First on FX, the weaker dollar trend in Q4 created a slight benefit to revenue and billings metrics compared to the prior quarter. But on a year-over-year comparison, we still saw a negative impact. These estimates are based on FX rates as of February 3rd, 2023, so any future FX moves are not factored in. We started to hedge a small portion of our INR-based expenses in January 2023 and expect the impact of the hedging program to increase throughout the year, which will improve the predictability for operating expenses moving forward. Second, on profitability. I'm pleased that we delivered on our commitment to reach positive free cash flow by Q4 last year. Now as we head into 2023, we're driving additional efficiencies to show quarter-over-quarter improvement throughout the year. As such, we expect non-GAAP operating loss to improve to negative $6 million in Q2, near break-even in Q3, and then turn positive by Q4. We plan to maintain sustained profitability in the years ahead. Let me close by saying, I'm pleased with our execution in the quarter. Our ability to operate efficiently over the past year highlighted the durability and resiliency of our business model. Our view is that we're well-positioned to execute through a changing market environment in the near term, and we remain bullish on our long-term opportunities. And with that, let us take your questions. Operator?
Certainly. Ladies and gentlemen, if you have a question at this time, please press star 11 on your telephone. If your question has been answered and you'd like to remove yourself from the queue, simply press star 11 again. One moment for our first question. And our first question comes from the line of Pat Walravens from JMP Securities. Your question, please.
Oh, great. Thank you very much. And congratulations. I have two, if that's okay. The first one's on the macro, which is just, You know, last quarter, you guys were talking a lot about companies reducing their growth forecast and headcount needs. But your tone seems so much better now. Did the macro, I mean, I hate to even say this, but did the selling environment for you guys improve in some way in Q4?
Hey, Pat, this is Tyler. I'll start the answer because this is the first part. Do you want to ask the second question as well?
Yeah, and the second part is just I think it'd be great to have Dennis. I mean, obviously, he's on the board of ServiceNow, and he has a Dropbox and Google, you know, why he take this job. So let's throw that out there.
Got it. Well, let me start on the macro. Yeah, look, we had a really good quarter, especially on new business, right? And we called that out, and that felt strong, which I just think is a testament to our products and the value that they can bring to customers, even in tough markets. The place that we continue to see pressure was on expansion. And that macro is still playing there, right? And that the expansion motion, you know, did slow down throughout the year, but we talked about that, you know, throughout the year. We expect to continue to see that for a while. But on the new business side, yes, we are upbeat because we're optimistic because we had a good quarter on new business. But I'll hand it over to Dennis.
Yeah, just some commentary on the new business front. So I think over the last 18 months, we've made substantial investment in the products themselves. So if you think about our ITSM product, we announced enhancements that allow us to fulfill ITOM requirements in the second half of last year. We rolled out an ESM product. So we're able to address broader and broader needs of larger customers. And really, this is just a continuation of a trend and a set of investments that have taken place over the last 12 months or so that really are starting to pay off in terms of those new business wins. We are seeing uh better win rates competitive win rates in uh q4 than we did in q3 both for fresh desk and for fresh service and we're getting involved in in more deals so we're uh companies are are looking to us when they're evaluating uh better solutions solutions with with lower total cost of ownership everybody's looking for value so we're getting more swings and we're hitting the ball more often and i think that really started this show in q4 In terms of why I joined, I see an opportunity to build a company that does serve every business in the world. Every business in the world has a need for the products that we currently build. We can serve companies, employees, and customers equally well. And I think the vision that G has laid out and the products that he's built around creating a seamless, easy to use, easy to implement set of business software is super compelling. So that's why I joined.
Awesome. All right. Thank you. Thank you. One moment for our next question.
And our next question comes from the line of Ryan McWilliams from Barclays. Your question, please.
Thanks for taking the question. Tyler, we'll have to hear about maybe how we should think about net retention as we move through this year. And just on your full year guide, you know, how does this contemplate the macro? And have you guys thought about a scenario where, you know, should things get worse, you know, from the economy's perspective, plan to get to break even faster from here? Thanks.
Yeah, you bet, Ryan. So net dollar retention, to start off, we did say, you know, something on the call there that we do expect that to decrease a little bit. The net dollar retention churn, you know, there's two sides to that coin. We've been pretty open that we had made really good progress on gross churn over the last couple years. In Q3 and Q4 of this past year, you know, the churn kind of remained stable and, you know, just essentially stayed flat, which, you know, churn includes downsell for us. So that was a good thing. Our goal right now is to try to keep it there because I do think that's going to see some additional pressure. The expansion motion, you guys know, our biggest form of upsell is agent addition. And, you know, we started to see that, you know, kind of after Q1. We talked about it last year and we saw it throughout the year. And, you know, we expect to continue to see pressure on that. And that is what's driving the net dollar retention down. And, you know, we said it could come down in Q2, in Q1. It could come down a little bit after that in Q2. But obviously, we're going to work as hard as we can to normalize that. In terms of our guidance, we've built in everything that we see. And we're trying to call it as we see it. And we have, you know, we do expect that expansion motion to see some pressure. We are looking at other ways that we can expand with our customers, specifically, like, Fresh service for teams our new ESM application.
We're really excited about that And obviously we're going to you know continue to lean in on new business, which was really good in q4 Great and just to follow up on Patrick's question the customer ads above 5k error appeared strong in the quarter just given what you mentioned on headwinds the seed expansion and Was the strength in these ads primarily from net new customers or perhaps maybe customers renewing larger with upsells or upgrading the plans? Just like the piece apart, the strength there. Thanks.
Yeah. We talked about the 50K, that actually the biggest ads to the 50K were in expansion, and that actually helped the 5K as well, but the 50K I think was helped a little bit more. We also, there's a little bit of FX on both sides, but yes, also driven by new customer lands, which we had, you know, we really had a really strong new business quarter in Q4. And, you know, obviously we're going to continue to lean in on that. But customers are still expanding. Net dollar retention, you know, was still, it came down slightly, but it was still good. And, you know, even though there's pressure there, we do have customers who are growing on us, and that was the number one reason for the greater than 50 and also helped the greater than five. Appreciate it, Keller.
Thanks, guys. Thank you.
One moment for our next question. And our next question comes from the line of Pinjala Mbora from JP Morgan. Your question, please.
Hey, thank you for taking the questions and congrats on the quarter. I wanted to dig in on the guidance a bit. Basically trying to understand if you added billings, growth of about 29%, if I heard that correctly, adjusted. And the guidance is, I think, about 17 and a half revenue growth next year. I'm trying to think, would you go, you know, are you expecting kind of a step down growth in macro from here, when I look at the additions to revenue, I think, in 2023 versus what you added in 2022, it's something like a 33% decline. It seems pretty conservative. I mean, would you go as far to say it is de-risk at this point? Like, how should we think about the guidance?
Yeah, again, this is Tyler. Again, on On guidance in general, we are trying to call it as we see it. And that, you know, what we've done is we've taken into account that we expect to see continued pressure on the expansion motion. And that, you know, as our biggest form of upsell is agent addition. And when we look at that, you know, the Q1 calculated billings just said 17% and, you know, 20% on a constant currency. And then obviously if we see any adjustments like the 4% you mentioned that we talked about in Q4, we'll add that at the end of the quarter to provide more color. But in general, we're calling it as we see it. I can't say it's completely de-risked because I don't know how long the macro conditions are going to hold. I think there's upside. If companies go back to growing, we would clearly expect to take advantage of that growth with them. But if things get worse, we could actually see pressure there as well.
Understood. Thank you for that. And one for Girish, we recently hosted one of your partners and he seemed pretty bulled up on ITSM and you're seeing good traction on the ITSM side. Seems like you're taking share. How do you see that the position of fresh service at this point in the market? Maybe talk about it with respect to Atlassian seems like entering the market as well. And how should kind of investors think of that business, sustainable growth of that business, you know, minus any macro.
Sure. So, hey, Benjamin. So, from a fresh service business standpoint, let me talk to you about the competitive landscape and our positioning and strengths. So, clearly, we know that ITSM is a huge market, and from a TAM standpoint, now we expanded into ITSM ITOM as well as enterprise service management. So, there's no doubt on how big the market is. Now, fresh service is today the most credible alternative to ServiceNow in the industry, and we are seeing that come into play, especially in mid-market and enterprise companies, specifically in this environment where businesses are scrutinizing their spend very clearly, like every dollar of IT spend. So we are actually competing against and winning against ServiceNow, and we have also replaced ServiceNow anecdotally even in the last quarter multiple times. So that is on the enterprise side where there is service now. Now, before I comment on Atlassian, you should also understand that there is a ton of legacy out there, like BMC Remedy and Avanti Sherwell. So we actually, Mahindra, one of the largest conglomerates in India, moved off of a large legacy incumbent in 2022. So specifically with Atlassian, we are seeing them in some of the lower end of the mid-market deals. But we win. Fresh service wins purely based on the fact that we are built from the ground up as a full-blown ITSM and ITOM solution, whereas Atlassian, I think, has made around four acquisitions, and they're trying to stitch together a unified product experience. I think our customers choose us because of the unified product experience.
Got it. Thank you very much.
Thank you. One moment for our next question. And our next question comes from the line of Rich Hilker from Credit Suisse. Your question, please.
Hi, everyone. Thanks for taking my question. So you mentioned it was the highest new business ever in this quarter. I think you talked about for some customers they were expanding. I think you called out the ITSM side. Tyler, I think you mentioned some stable retention issues. The question is, I'm wondering what portion of overall bookings would you say came from newer expansion versus renewal in this quarter? And maybe for the new business, can you give us a sense of the duration of those deals?
Yeah, Rich, I'll take that. We don't break out the new versus expansion in terms of the quarter, but we did have one of our best new business quarters ever. And We did say that, you know, where it's coming from, fresh service is still smaller than fresh desk from an ARR perspective, but it continued its trend of being the biggest ARR contributor in the quarter, which it has been for the last couple quarters, and it's growing faster than fresh desk. On a duration perspective, you know, we've got about, let's call it 60% of our business, roughly. Those aren't exact, that are on annual contracts. And There was no big change on that. Now, what does happen is that the bookings mix can change based on the expansion motion, right, because it depends on where you are within the contract on expansion and how much that billings would look like. But in terms of the new business, there wasn't any significant change. There has been this steady change of moving more to annual over the last couple years.
Okay, great. Yep, that makes sense. And then maybe one last one here for you, Dennis. I was wondering if you can talk a little bit about your vision for unlocking multi-line of business selling. I know you guys disclose multi-product, but multi-line of business is kind of where I'm kind of zeroing in here. Maybe what do you still need to stand up or mobilize to ignite this even further? Thanks.
Yeah. Yeah, thanks for the question. Well, you know, first of all, I would just say that it's happening, right? You know, one of the examples that we talked about was Addison Lee. Addison Lee originally was a fresh service customer for a couple of years, satisfied with the product. You know, we're serving their IT department, and they decide they're not satisfied with their existing CRM, you know, large incumbent. They're not getting value out of it, very expensive to continue to maintain. And so they look to us. And so that kind of – that kind of situation we're seeing across the pitch. iCore was another account that was an expansion from fresh service into fresh desk. So it's happening right now. I think the focus has been very much on new business, but as we kind of continue to scale up and we continue to have success with these larger accounts, iCore is a company with 35,000 employees. There's lots of opportunities for ESM and for for other product expansion there, we're going to be leaning into that motion much more. But like I said, so far, you know, a lot of the emphasis has been on new business, and we're getting natural kind of product cross-sell. We call it persona cross-sell. That's going to become an increasingly important part of our business going forward and a big opportunity for us.
Understood. Thank you all so much. Thank you. One moment for our next question. And our next question comes from the line of Brian Peterson from Raymond James. Your question, please.
Hi, gentlemen. Thanks for taking the question, and congrats on the star quarter. So I just wanted to hit on the net ads. Obviously, I think it was better than what we were expecting. Is there any commonality in terms of the geo where you guys are having more success? I actually would understand, too, maybe what you guys are displacing in terms of what you're picking up from that. I know it's different by product segment, but any color there would be helpful.
Thanks, Brian. This is Dennis. So on net ads overall by GEO, you know, for Q4, we saw a pretty good performance across the board. Our North American business was actually a little bit stronger than the rest of the world, than Europe and Asia-Pac. But our European business performed well. We were pretty satisfied with kind of each of the geographic units. So I wouldn't say there's any specific trend geographically that is driving the business. In terms of who we're displacing, customers come to us with a wide variety of current IT footprints and situations. In some cases, we're displacing very much kind of old on-prem systems. Think of BMC where the product is not scaling to what the customer needs and they are looking to make a change. In other cases, We are displacing the likes of Zendesk or ServiceNow or ServiceCloud where the customer is no longer satisfied with the overall value proposition, especially in the current economy. They're looking for much better value. They're looking for a simpler product that they can deploy quickly and get fast time to value, and they're looking for a product that doesn't require them to have a number of consultants or specialists on staff just to maintain the product and make sure it does what it's supposed to be doing. I wouldn't say there's one competitor. I wouldn't say there's one situation. It's really a fairly wide range of situations that's driving our growth.
Great. Thanks, Dennis. Maybe a follow-up. I'm curious if you've seen any changes in the pricing environment over the last 90 days and maybe anything that you guys have seen so far in 2023. Thanks, guys.
Yeah, so this is Dennis. We haven't seen any major change in pricing. I would say the second half of last year on the fresh desk side, you know, the service clouds of the world and Zendesk have been very aggressive on pricing. But that was true in Q3 and really continued into Q4. I wouldn't say there's any discernible trends on the ITSM side to note.
Thank you. One moment for our next question.
And our next question comes in line of Elizabeth Porter from Morgan Stanley. Your question, please.
Great. Thanks so much. You mentioned earlier just the better win rates, and I wanted to get a little bit more color if you're seeing any particular improvement at the low end versus the high end or if it's broad-based. I know you guys have been doubling down on functionality. And then second, just kind of within those competitive conversations, in your conversations, is there any bit more of a lean towards just the product functionality versus price being the incremental driver that tilts the deals your way? Thanks. Thanks.
Great. Dennis, I'll take that one. The trends that we're seeing on WIM rates are broad-based, so it's not confined to any one segment or any one product. Both our fresh desk and fresh service product in Q4 saw higher WIM rates in Q3. That said, for mid-market and enterprise, the mid-market and enterprise segment, our WIM rates improved at a higher rate. So we saw meaningful improvement there. now in terms of why are why is that happening well most of the customers that we're talking to now the one of the number one things on their mind is value uh either either total cost of ownership they're looking at you know they need a business case on roi uh and part of that equation is what is the cost to implementate implement the products what is the timeline for implementation how fast can we get the value and what's the ongoing maintenance cost to get the functionality out of the products that they need. And in many cases, we are superior on all three dimensions. Now, from a product functionality standpoint, if you were to wind back the clock, you know, 12 or 18 months, you know, we've done a lot in the last 12 months, 18 months to be able to compete on a feature by feature basis with the likes of Zendesk or Service Cloud or ServiceNow. And the product functionality has gotten better. The robustness has gotten better. Product is scaling incredibly well. We support thousands of agents, millions of customer interactions across our customer base. All of those investments that we've made over the last 12 or 18 months are paying off. And that really is helping drive those win rates up. So we think it's quite promising for the future and for where our buyers are going. We think the product we have is the right product, the right strategy for where the market is today. And that's a big opportunity for us.
Great.
Dennis? Sorry, Elizabeth, I just wanted to add on just this is Girish. So on the product functionality itself, so it's important to note that if you take CX, for example, Freshdesk and Freshchat together offers the most comprehensive omni-channel customer service solution today, covering the whole spectrum of self-service automation with bots, as well as conversational agent experience on modern messaging channels, combined with ticketing. If you take a fresh service, like we have a unified single product across ITSM and ITOM, ESM, which is Fresh Service for Business Team. So I think that is the value that we're talking about. Really, customers not having to buy four or five different tools and struggle with integrating all of that. So that is the superior product value where everything is built organically in one platform.
Great. Thank you so much. And then just following up, you mentioned just now the conversational kind of bots and the seamless kind of one platform and Earlier this week, there was the announcement just around the meta kind of messenger integrations and bots. And there was a good amount of buzz in the market post that announcement. So just wanted to get a little bit more color from you on the opportunity around that function and feature set to just either add new customers or accelerate revenue per customer. Kind of how are we thinking about those capabilities more specifically that were recently announced?
Sure, I'll take that. So first of all, let me clarify by saying that our partnership with Facebook and Meta goes a long way since 2011, where we were the first, Freshdesk was the first help desk to integrate Facebook Messenger when they introduced that. So the recent announcement that we did was more calling out some of the customers' usage of this, and we know that conversational has really been picking up in the last few years and like the messenger apps in the under the meta portfolio like which is WhatsApp or Instagram or Facebook Messenger so there are more than a billion messages every month that businesses are sending over these channels and so this announcement was specifically to call out some of the customer wins that we have with our conversational product and showcasing how we are powering those conversational customer support experiences specifically for B2C companies. So I just want to call out that it is our partnership with Meta is like it's not a new one and it's been ongoing. And so this is more to showcase some of our customer work.
Great. Thank you so much.
Thank you. One moment for our next question. And our next question. comes from the line of Scott Berg from Needham. Your question, please.
Hi, everyone. Thanks for taking my questions. I have a couple. First is on kind of sales process as you look at calendar 23 here. We all know what's happening with the macro last year and into this year. But as you look at your sales processes and overall go-to-market strategies, outside of maybe just leaning into something like ITSM that's selling a little bit better, Is there anything that you're changing in those processes that would be noteworthy to try to effectively maybe get some of these new customers over the line faster?
Hey, Scott. It's Dennis here. So, yeah, there are a number of things that we're doing. I think before I get to the sales-specific ones, I would just go back to the product side. A number of the features and big enhancements that we launched in the second half of last year are we're really getting traction with now and into Q4, things like ITOM, things like ESM, and the enhancements on the conversational side to FreshTest that G referred to. So, you know, a lot of it is, hey, we've got products that really are well-suited to the market. In terms of the field side, you know, a couple of the adjustments that we've made have been to focus on bigger deals and focus more squarely in the mid-market. So I would say this is a just an enhancement to the strategy that we've been pursuing for the last year or so. One of the things we did was we shifted our field team to focus on accounts with employees from 500 to 5,000 employees as the ideal customer profile. And in the past, the field team would focus from 250 to 500. We can serve those 250 to 500 employee companies very well and more efficiently through our India operations through inbound. Many of them, most of them are coming to us anyway through a response to a marketing message or coming to our website and signing up for a trial. So that was one pretty meaningful change. Another change, we've created a set of product specialists to focus on fresh chat and fresh sales in particular. Both of those products are fairly complex. The competitive set is complex, so we feel the specialization on the sales side is really important. And we think that that will result in continued improvement in win rate for those products. And in general, the field team is pretty jazzed up about kind of what the product set looks like, the competitive positioning, and kind of where we are in the market. So we're excited about this year, and I think we're going to see quite a few opportunities.
Got it. Very helpful there. And then from a follow-up perspective, Tyler, as you look at your guidance, To start fiscal 23 here, have you changed it at all with regards to what you're seeing in the macro compared to maybe a year ago? I know you talked about you're trying to call it as you see it right now, but as you think about that general philosophy, just curious now if there's anything different about it.
There's no change in philosophy, Scott. I mean, like trying to take everything into account that we know. A year ago, we did not know the impact of kind of the macro, right? We did not expect the expansion motion to slow down the way it did throughout the year. And so, you know, now it's kind of the opposite. We actually expect it to continue to be tough for a while, and we've built that in. And, you know, we'll see how it goes throughout the year, and obviously we're going to do our best to find other ways to grow with customers. But in terms of the philosophy itself, there is no big change.
Excellent. Thanks for taking my questions. Thank you. One moment for our next question. And our next question comes from the line of Brent Thill from Jefferies. Your question, please.
Hi. This is Love Soda on for Brent Thill. Thank you for taking my question. Just wanted to ask one for Girish on ESM. Could you maybe, you know, to categorize that opportunity, could you maybe give us an attach rate to, you know, core fresh service? How should we think about the opportunity within the install base that you already have?
Sure, Love. So if you really think about fresh service or business teams, one of the things I would like to tell you is even before the launch we knew that almost 4 000 plus customers of fresh service were actually using it outside of it like in departments like hr facilities legal and finance so i think that gave us the real product validation that we needed to create the new module to kind of price it separately give the workspaces that are required so we actually think there is tremendous opportunity to go into all of the existing customer base and actually encourage them to use fresh service inside those other teams and also The Fresh Service for Business team is actually priced lower than an IT agent, so we think it will be attractive for that. So that is the expansion motion play, which we will be taking on to take this to existing customers. Having said that, we also have multiple new lands where we are landing in multiple departments, not just IT. So I think both of this will allow us to extend Fresh Service for Business teams into multiple departments within the company.
Got it. And then one quick follow-up for Dennis. In terms of the go-to-market organization, I know last quarter, obviously, Patty was appointed as the interim CRO. Any other changes, I guess, in terms of the organization itself? And do you feel like you have all the resources you need to execute this year? Thank you.
Yeah, thanks. So first of all, Patty's done an amazing job. Patty's done an amazing job taking on the CRO role, and a number of the changes that I described earlier around the focus on 500 to 5,000 employee companies, crispening the team's focus on larger deals, winning larger deals, some upskilling that's going on across the organization, that all is being driven by Patty, and all very positive. And I think it's... It's incremental changes from where we were, but it's really meeting the customers where they are coming to us. And as I said earlier, as our product market fit is becoming much more apparent to the market, that's creating a lot of opportunity for us to move up. So we're very pleased with where things are on the go-to-market side right now.
Good. Thank you. Thank you.
One moment for our next question. And our next question comes to the line of DJ Hines from Ken Accord. Your question, please. Hey, guys. Thanks for taking the question.
Gee, maybe I could just follow up on Love's question there around the broader ESM strategy. I mean, how much attention do you think investors should be putting on that today? Like, if we fast forward, could ESM be ultimately a bigger opportunity than core IT? Like, how are you thinking about sizing, you know, the two relative areas? opportunities within the fresh service portfolio?
So I think right now it is still early days for us, and also we are landing ESM through IT departments. We are not actually starting a go-to-market motion where we're trying to sell this to HR teams or finance teams. So I think in that sense, our go-to-market is go to IT and then focus on organizations where IT is helping HR, legal, and finance teams to do that. So I don't expect ESM to be much bigger than IT in the short or in the coming, say, short term. So I would still say that we will land with IT and then expand into other or maybe co-land into multiple departments.
Yeah. Yeah. Okay. Okay. That makes sense. And then, Tyler, On the sales and marketing side, how much of your spend is variable versus fixed? And I'm really getting at kind of that inbound side, which I think is largely driven by digital marketing spend. Like how much flexing up and down can you do there to control margins? And where are you on that spectrum today?
Yeah, we don't think of it as flexing up and down. We do look at the digital marketing spend. We plan it out and then we do We do kind of change it if we're seeing big changes in auction rates or conversions. But it's not one that we're using as a margin lever necessarily because it does feed one whole side of the business, right, which is kind of that SMB, that lower than 250. A lot of that is fed by digital marketing spend. And outside of that, you know, that's a variable component. And for the SMB, it's the biggest kind of cost. On on the flip side for the field and the, you know, where most of our business is coming from now, which is that, you know, that field business, which is kind of the greater than 500. You know, the variable component, there's commissions, but it's all headcount right? And that's mainly headcount driven. It is important to note that we spent a lot of, you know, kind of. End of 21, and a lot of last year building out that field presence. And, you know, we have, we think we have a lot of those piece parts in place right now. We still, you know, are. or hiring quarter-bearing reps where we think we need them. But, you know, we have built out a lot of that already.
Yeah, perfect. Okay, thank you for the call, guys.
Thank you. This does conclude the question and answer session of today's program. I'd like to hand the program back to June Huff for any further remarks.
Great. Thanks, everybody, for joining us today. If you have any other questions, please feel free to call or email. We look forward to catching up with you throughout the quarter. Thank you.
Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.