GameSquare Holdings, Inc.

Good afternoon, and thank you for joining us for the GameSquare Holdings 2025 third quarter conference call. On the call today, we have Justin Kenna, GameSquare CEO, Lou Schwartz, President, and Mike Munoz, CFO. During the call, all participants are in listen-only mode. Following the presentation, we will conduct a question and answer session. Before management discusses the results, I would like to remind everyone that certain statements in this call may be forward-looking in nature. These include statements involving known and unknown risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements. For information about forward-looking statements and risk factors, please refer to our 10Q for the quarter ended September 30, 2025, which will be available on the company's website or with the Securities and Exchange Commission. I will now turn the call over to GameSquare CEO, Justin Kenna. Justin, please go ahead.

Thank you, and good afternoon to everyone joining us on today's call. As we have mentioned on prior calls, 2025 is a defining year for GameSquare as we pursue a strategic transformation that we believe will mark the foundation of our next phase of long-term growth. While much of this progress has taken place behind the scenes, Our third quarter financial results demonstrate that Gamesquare has never been in a stronger strategic, operational or financial position. Over the past year, we have executed a deliberate strategy to optimise our business model, rationalise our portfolio and build a differentiated end-to-end platform that is both scalable and resilient. Significant actions during the year include divesting our remaining staking phase media, winding down frankly media, and acquiring click management. Taken together, these operational moves have sharpened our focus, improved efficiency, and created a more powerful and unified platform that is purpose-built to scale with multiple durable revenue streams working together. Simultaneously, we have fortified our financial foundation. With the launch of our digital asset treasury strategy in July of 2025, we've successfully raised approximately $18 million to invest in a yield-focused Ethereum model. This strategic initiative enhanced our balance sheet, unlocked scalable treasury yield, and accelerated our Web3 market growth. Our digital asset treasury strategy is a critical milestone that underscores our belief in deploying innovative financial approaches that drive long-term shareholder value. While our transformation is ongoing, we believe our third quarter results are an important inflection, showcasing the financial opportunity of GameSquare's model. I'm confident we are entering the next chapter of GameSquare's growth, supported by a stronger platform, sharper strategy, expanding our TAM, and a fortified balance sheet. So with this introduction, I want to review our operating performance, the click acquisition, and our treasury management strategy. Our priorities this year remain focused on achieving profitability, streamlining operations and driving higher margin revenue opportunities across our core media technology and esports businesses. During the third quarter, there were several important actions we took to execute against our 2025 operating plan. First, Gross margin for the third quarter expanded sequentially by 20 percentage points to 49.4%, and is up even more when compared to the second quarter gross margin of 15.3%, when including frankly. This supports our efforts to improve profitability in the back half of the year, and we reported a pro forma EBITDA loss of approximately 200,000, when including a full quarter of click, compared to a loss of 3.5 million in the second quarter. I'm pleased to report that GameSquare reported $5.9 million in net income from continuing operations in the third quarter of 2025. Improvements to profitability reflect the second quarter divestiture of FaveMedia the wind down of Franklin Media in the third quarter of 2025, and the recent launch of our DAP strategy. As we noted in September, we discontinued the operations of Franklin Media, a legacy programmatic advertising solutions provider. The closing of Franklin reflects our strategic shift towards optimising our business model by exiting non-core, lower-margin operations. This decision also aligns with our goal of eliminating operating losses and cash burn while concentrating on high-growth areas such as agency, media, and technology. In addition to divesting phased media and discontinuing, frankly, we also consolidated Sidekit, a technology-enabled CRM solutions provided to brands and marketers into Stream Hatchet, a business intelligence suite that offers game publishers, brands, and IP holders with unparalleled insights to navigate the complexities of the emerging content form. The consolidated business provides a comprehensive offering of technology and managed services to global brands, game publishers and marketers. The consolidation is expected to reduce annual operating expenses of $1.25 million. During the third quarter, we acquired Qlik Management, a leading talent management firm founded in Australia with a growing US presence. Regularly named as one of the top digital creator agencies by Business Insider, and recently awarded Best Talent Management Agency by industry body AIMCO, Click closed over 545 commercial deals globally in 2024 with an annual revenue of $12.4 million and has assembled one of the largest English-speaking gaming rosters with approximately 75 active talent. For the second half of 2025, Gamescore expects Click to contribute $14.5 million of annualised pro forma revenue and approximately $1.2 million of annualised pro forma EBITDA. In addition, the company expects revenue and cost synergies to materially increase Qlik's EBITDA contribution for the remainder of 2025 and 2026. Talent is at the core of today's creator economy, and bringing Qlik into the Gameswear family accelerates our long-term strategy. Together, Gameswear and Qlik will expand the company's reach into creator-led brand partnerships and activations, accelerate both opportunities within Gamesquare's media agency and experiences ecosystem, and drive immediate cost and revenue synergies by integrating Qlik through our Gamesquare's existing platform. Qlik is quickly contributing to our revenue growth and profitability, and I look forward to providing more updates on Qlik's success in future calls. Gamesquare has created a differentiated end-to-end platform with an ecosystem of assets that now includes data and analytics through Stream Manager, a talent network through Qlik, agency services through Zoned and Gamescore Experiences, and owned and operated IT through Faceplan Esports, as well as partnerships with Paramount, Barnes & Noble College, and The Boys. We believe this differentiated and end-to-end platform enables deep partnerships with top game publishers and global brands. Our reaching to gaming and Gen Z audiences is unmatched. And as brands compete to share in a challenging economic environment, we are confident in our ability to grow organically, supported by recent partnerships and a robust sales pipeline. Highlights during the third quarter include... Dream Hatchet was named the official data and insights partner for the 2025 Esports World Cup, and they signed a new managed services contract with Ubisoft. Gamesquare Experiences produced a 2025 100th year summer block party. Zone launched a Fortnite Got Milk with Dairy Max campaign. FatePay Esports expanded its record sponsorship deal with Rollbit. And Game Square was named the agency of record for the World of Dance and Anime Coin Foundation, as well as new partnerships with REC Brands and Barnes & Noble College. These wins, plus many more, demonstrate the growing value of our commercial relationships, audience reach, and product offerings. Partnerships with Rollbit, Anime Coin, and REC Brands also reflect the initial success of our web-free growth strategy, as crypto-native partners value our audience, access, and our creative capabilities. This quarter also marks the first period where our results reflect the digital asset treasury strategy launched on July 1, 2025. Our goal is straightforward, to build one of the most sophisticated yield-generating Ethereum treasuries of any public company, and to do so alongside a high-performing operating platform. Unlike pure crypto plays, our model is designed to compound value while buffering against volatility. We are pursuing a three-pronged crypto native growth strategy, which includes, one, an Ethereum-based treasury strategy through Dialectic's on-chain yield platform, in which we're generating above-market yields month on month. Two, a financialised art and culture strategy that looks to acquire culturally significant digital assets that we can also generate yield on. And three... And finally, a Web3 operating strategy leveraging GameSquare's creative agency and esports businesses to help crypto-native organizations grow global audiences while also adding high-potential digital assets and yield opportunities to our treasury. Our gap strategy is focused on driving above-market yields, and as the program matures, we continue to expect to reach high single-digit figures. The cash flow and appreciation from our yielding strategies are intended to fund additional e-purchases, return capital to shareholders through buybacks, and reinvest in our operating business, creating a self-reinforcing cycle of growth across both pillars of our company. We've built a dedicated on-chain platform supported by best-in-class infrastructure and guided by proven leaders in the crypto and DeFi space. This includes the team at Dialectic, who bring deep expertise in structuring, managing, and optimizing institutional-grade on-chain portfolios. Our strategy is also supported by seasoned advisors, such as Ryan Zura of Dialectic, Robert Leshner of Superstay, and Ryden Lee of Goff Capital, all of whom have been instrumental in refining our portfolio construction, risk management, and yield generation strategies. This platform allows us to actively manage our ETH holdings in real time, identify high conviction opportunities and move capital efficiently across strategies. Importantly, the systems we put in place are built to scale, enabling us to increase capital deployment as our treasury grows while maintaining robust oversight and compliance controls. Although still in its early days, our on-chain strategy has already begun to generate meaningful results with over $600,000 of yield in the last two months of the quarter. At the end of 2025, at the end of the 2025 third quarter, we held 15,618 ETH with an original cost basis of $55.5 million, almost all of which was in our on-chain yield strategy with Dialectic, with an unrealised gain of ETH of $9.3 million in the third quarter. We own eight crypto coins for a total value of $6.9 million, which we expect to start contributing to our yield strategy here in the fourth quarter. And we own $3.8 billion of altcoins, primarily in Animate and Retcoin. Recent efforts to support our digital asset treasury strategy have also helped improve our balance sheet. At September 30, 2025, we had approximately $82 million of cash in digital assets, no debt outstanding, and shareholders' equity of $79 million. Our balance sheet has never been stronger. And we also reduced our accounts payable to $18 million at September 30, 2025, compared to $27 million at December 31, 2024. We started allocating the proceeds of our yielding strategies to buying back our stock. On October 3, we announced the repurchase of 833,124 shares at an average price of approximately $0.72. Following this transaction, we have $4.4 million remaining under our current authorisation. Given the current stock price, we intend to continue to use funds generated by our Treasury strategy to opportunistically repurchase our common stock. As you can see, GameSquare has never been in a stronger financial position. This strength provides significant flexibility to pursue strategic initiatives, invest in our operating platform, and return capital to shareholders. Before I turn the call over to Mike, I want to review the progress of our annual meeting and shareholder vote. Since the July 2025 stock offerings, many of Gamesco's shareholders are new and include retail and foreign holders. This has created a difficult environment to get shareholders to vote. I want to stress to shareholders listening today that your vote is important, no matter how many shares you hold. In addition, it is important to note that our challenge is getting shareholders to vote. In fact, shareholders who have voted have currently voted in favour of our proposals by a wide margin. We just need more shareholders to vote in order to reach a quorum. Our third quarter performance demonstrates that our transformation is real and is gaining momentum. Every structural upgrade, every acquisition, every divestiture is calibrated to create real shareholder value. But the contingent success of our long-term strategic plan is contingent on governance that is modern, agile, and ready to guide a company. By voting for our director nominees and proposed resolutions, you are endorsing a bold future. You enable a streamlined corporate structure capable of faster decision-making. You validate the leadership team's vision. You ensure we have the flexibility to pursue capital raises, strategic partnerships, and growth initiatives without encumbrances. ISS, an industry-leading independent proxy advisory firm, has recommended that GameSquare shareholders vote for the company's four proposals. Insiders and major shareholders, including the Jones & Goff families, members of management and board, Ryan Zura and Robert Lesher, have all voted in favour of the company's proposals, demonstrating their continued confidence in the company's strategy and long-term potential. We are entering a new chapter of Game Square. The click acquisition accelerates our access to top-tier talent and brand relationships. Corporate simplification and governance modernization pave the way for smarter capital allocation and greater strategic optionality. Our cash and on-chain reserves gives us the strength and optionality in uncertain markets. Together, we will build a game square that is nimble, profitable, and positioned to dominate at the frontier of gaming, creators, media, and on-chain innovation. So with this overview, I'd like to turn the call over to Mike to review our 2025 third quarter financial results. Mike.

Thanks, Justin. Our reported results for the third quarter reflect the wind-down of Frankly, approximately three weeks of clicks results, and the contribution of our on-chain yielding strategy. Comparing our 2025 third quarter reported results to the prior year, total revenue was 11.3 million compared to 9.3 million. The 22% year-over-year increase in revenue was primarily driven due to growth across our technology, agency, and owned and operated IP segments. Reported gross margin for the 2025 third quarter was 5.6 million, or 49.4% of sales. compared to 4.2 million or 45.3 percent of sales for the same period last year. The 4.1 percentage point improvement in gross margin reflects ongoing efforts to improve profitability in the initial contribution of our debt strategy. In addition, reported gross margin was materially higher than the 15.3 percent we reported for the 2025 second quarter, which included, frankly, and demonstrates the powerful adjustments we have made to our financial model. Adjusted EBITDA loss for the 2025 third quarter was $0.6 million compared to a loss of $0.9 million for the same period last year, and a total loss of $3.2 million for the 2025 second quarter, or $3.5 million for the 2025 second quarter as historically reported, which included, frankly. Higher profitability and gains from our DAT produced $5.9 million in net income from continuing operations compared to a net loss of $3.9 million for the same period a year ago. On a pro forma basis, which includes a full quarter contribution from Qlik management, revenue was 15.5 million, and pro forma adjusted EBITDA loss was 0.2 million. We believe the pro forma improvements to sales and EBITDA demonstrate the progress we're making getting to scale and improving profitability. At September 30, 2025, we have cash and cash equivalents and debt assets of 81.5 million. During the third quarter, we used our robust liquidity to eliminate all outstanding debt. We have also reduced accounts payable by 8.9 million, or 33% from December 31, 2024, primarily due to elimination of legacy payables associated with prior acquisitions. We ended the quarter with 78.7 million of shareholders' equity compared to 12 million at the beginning of the year, which reflects the success of our July equity offerings. As you can see, GameScore has a strong financial position with excellent liquidity to pursue strategic initiatives, invest in our operating platform, and return capital to shareholders. So with this overview, I'll turn the call over back to Justin.

Thanks, Mike. The progress we are making is encouraging. We've improved our margins. We've streamlined our cost structure. We've rationalized our platform. We've reinforced our balance sheet and added a new growth engine in Qlik. Alongside this, our digital asset triggering strategy gives us strategic capital flexibility and a differentiated return profile. The result is a business that looks fundamentally stronger than it did just three months ago and a company that has never been better positioned to scale. Our balance sheet is healthy and our strategic priorities are fully funded. Operational momentum across media, agency, technology, and on-chain innovation continues to strengthen. We are winning new mandates, deepening publisher and brand relationships, scaling creator partnerships, and executing a yield strategy that is already contributing to shareholder value. Turning to our guidance. On a pro-forma basis, we continue to expect second-half revenue of $36.8 million and adjusted EBITDA of $2.9 million. We are on track. Looking into 2026, we expect to experience over 20% annual organic revenue growth while maintaining strong gross margin. With the foundation we have built and the efficiency now embedded in our operating model, we are targeting high single-digit to low double-digit adjusted annual EBITDA margins as our business scales. We are excited to enter the next phase of our corporate history as we focus on sustainable growth and operating leverage. As you can see, 2025 is shaping up to be a transformational year, and I'm excited by the opportunities we are pursuing to create sustained value for our shareholders. So with this overview, Lou, Mike, and I are happy to take your questions. Operator, please open the call to questions.

Thank you. To join the question queue, you may press star then one on your telephone keypad. You will hear a tone acknowledging your request. If you're using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press star then two. The first question comes from Greg Gibbous with Northland Securities. Please go ahead.

Great. Good afternoon, Justin, Lou. Thanks for taking the questions. Hey, nice to see the share repurchases. Could you, I guess, discuss your stance on how aggressive you expect to be or your proclivity to buy back shares with the stock trading below your data assets and cash?

Yeah, we have approval, Greg, to buy up to $5 million worth of equity. We did our first tranche on 600 cases, roughly 4.5%. $4 million available and certainly down at these prices. And as you mentioned, you know, we were trading from an MNAV standpoint. We're going to continue buying stock. So, you know, we will be, you know, aggressively pursuing that share buyback. We believe we're extremely undervalued and I know that shareholders are frustrated and we equally share that frustration. We certainly believe with the results in Q3, the cleanup of balance sheet, we're on the precipice here of really hitting profitability here in Q4 in a major way. And we know how undervalued we are when we put our money where our mouth is. And we think it's a great use of yield funds. So I think if you look at it that way, Greg, you know, it was sort of two months of yield. It was around 600K of free cash flow, and we've used that to buy back shares. You know, we're now another month and a half long with sort of increased yield from that. So, you know, we're in a position here to be able to go about sort of buying back shares into Trans2. But, you know, I think about it as those yield proceeds, you know, which is sort of, kind of profit to shareholders, we're going to be using that to buy back stock, and we will continue to do so.

Great. That's helpful, Justin. You know, I think last quarter you mentioned how tariff uncertainty impacted timing of several large deals with global gaming companies. Wondering if you could maybe characterize the environment, how it's trended into Q3, and whether you're continuing to see any macro-related pressures, you know, maybe ease or become a little bit more favorable.

Yeah, I think we've seen activity pick up for sure. Certainly back part of Q3 into Q4. Q4 has been extremely busy for us, which is great. We're expecting our largest quarter, as we've indicated, and seasonality kind of reflects that within our business. But I do think that the sentiment has been pretty positive. We've seen a lot of uptick from our major brand partner and publisher companies partner relationships. You know, I would say in terms of some of the comments around tariffs and some of those companies that were headquartered in China, they are ongoing, but they are not deals that have closed. So, you know, I wouldn't necessarily say that there's been improvement there, but certainly just from an activity standpoint, I mean, our pipeline is stronger than it's ever been. We've got a huge amount of RFP flows going You know, we're signing up clients and expanding relationships. You know, we mentioned Rollbit, Dairy Max, there's a number of others and certainly more news to come. So, yeah, I think activity in general in our market is certainly really healthy and present.

Got it. And I guess if you could just maybe provide a little bit more color on the 20% organic revenue growth expectations for next year, kind of the primary drivers there, if you could discuss those that give you confidence in the 20%.

Yeah, for sure. And we will come out with more detailed guidance prior to year end. We're going through planning currently and finalizing the models for next year. I would say that 20% organic growth. So I think the easiest way as a starting point, Greg, to think about it is, If you look at that back half, those back half numbers, so call it roughly $36 million in revenue. If you annualize that, you're at $75 million. 20% on $75 million starts to give you an idea. I think that's pretty conservative in terms of where we're going to get to. And certainly, we expect from an EBITDA perspective, as mentioned, that our EBITDA margin of that revenue would be high single digit to low double digit. So I hope that gives you a bit of an idea. In terms of where that's going to come from, A couple of areas. So we've been working on sort of streamlining our agency business, so our creative and strategy team at Zone, with our live events team at GSX. And, you know, those guys work together incredibly well. We're seeing, you know, I was talking to our staff the other day, and something I'm really proud of is the fact that we don't lose clients. So we've got really high retention of clients. We've got more locked-in revenue going into next year than ever before, which is really pleasing. And those contracts are expanding, right, because of, and that's really the model at work, right, which is, you know, the more that we can do with Epic Games and Paramount, Jack in the Box, they realize the additional services we have, whether that's data, media, content, et cetera. We're expanding those relationships, which is really pleasing. So we've got that core there. In terms of sort of outsized growth, I think there's a number of areas we're really excited about. Creative deployment is certainly one. We talked about bringing in Click. The core part of their business is managing talent. We've got 75 to 80 active talent but we're going to be aggressively pursuing creative deployment strategy that we think could be really lucrative, certainly building off some of the positive work that we've done within kind of the publisher-managed services space this year. You know, you sort of mentioned we brought over a couple of guys who have brought in some major game publisher, creative deployment deals with Capcom and Ubisoft, and that's going to be roughly a $6 million kind of revenue business For us this year, you know, we are putting in some work there and we'll come back with more details around it. But we believe that could be a $20 million sort of revenue business for us next year. So, yeah, certainly I think our agency business, you know, I would expect outsized growth. I would say that 20% growth there would be extremely conservative. And certainly our talent management and creative deployment areas, certainly areas we expect growth. Again, I think 20% is conservative, but there are certainly areas on top of that for outsized growth and certainly some interesting opportunities in new markets like MENA and throughout Asia and other opportunities that we think represent significant upside.

Great. That's very helpful. I'll pass it on. Thanks, guys.

The next question comes from Jack Vanderaarde with Maxim Group. Please go ahead.

Okay, great. Good evening. Hi, Justin. Hi, Lou. Thanks for the update. Covered a lot of ground, so where do I start for questions? You know, looking at the 2H pro forma guidance, just to help get a read-through on the fourth quarter we're in, do I interpret this correctly? Maybe I just back out the 3Q pro forma numbers from this press release, and that bridges to the fourth quarter? And the sum of those is the 2-H pro forma guide. Is that as simple as that, or is there anything else to consider?

Yeah, so I think if you look at the numbers, Jack, you know, from Q2 to Q3, as we sort of mentioned, it was clean up, but frankly, you know, we bought in click and we've continued to get efficient. I think we've shown real discipline in getting our costs, you know, under control while we start to really grow. you know, our revenue. So as we put together our model for the back half of year guidance, we're actually slightly ahead of where we wanted to be within Q3. So yes, that is what you do to get to the 36. You would, you know, take off the kind of 15 and a half to 16 of, you know, pro forma revenue for Q3. And, you know, obviously you get to sort of 20, $21 million-ish of revenue in Q4. And then if you look at it from an EBITDA perspective, the reality is we had a $3.5 million loss in Q2, right? So there were things that needed to be unwound and continuous improvement. It's very difficult to go from $3.5 million loss to $3 million profit within one quarter. But we made that $3 million jump, right? We're very close to break even from a pro forma perspective. It's a $200,000 loss. So, you know, from a $3.5 million loss, that's a $3.3 million improvement. You know, it's not quite that that is required for the next period, but pretty close to. And, you know, we expect a lot of that to come from, you know, increased deal size, deal flow, and, you know, our largest quarter of the year, which Q4, you know, seasonally represents.

Got it. That's helpful. And then, you know, I'm not sure if Dialectic, the guys from there, are on the line at all, but maybe you can help answer this question. So the Ethereum treasury strategy, that was obviously a huge – development change, transformation of the business since you last reported. So it's generating above market yields. That's great. Now, crypto assets are obviously notoriously volatile. Does Dialectic or the whole team there, do you guys have a strategy or a sense of what happens in a flat to down market? I'm just curious to know if they have a strategy there that they're deploying, just in case to understand, because this is a big dollar amount of assets. Thanks.

Yeah, they do. And so do we. So, you know, I think that one, you know, just from an insurance perspective, Dialectic have, you know, a great sort of risk management strategy and one of the more buttoned up, you know, teams within the market. We are, you know, continuing, I think firstly, what I'd like to say is we're not in the Tom Lee game of just acquiring and stacking Ethereum. We're not in an arms race to own the most amount of Ethereum. For us right now, it's a cash management strategy. And we are generating higher than market yields. And through some of the recent volatility, the yields have actually performed really well. So Ryan and his team are incredible and are generating above market yields. sort of returns for us, we are going to be opportunistic. You know, we do have a strategy, and we do have a strategy to diversify. And, you know, we have been doing so. We mentioned, you know, buying back shares and, you know, cleaning up our balance sheet and, you know, using those funds in an intelligent way to grow the business, and we'll continue to do so. I think the positive right now in terms of the current dip is the fact that, you know, we don't need to – you know, raise capital. We don't need to go and sell Ethereum. We believe longer term that Ethereum is going up in price. But for us, really, it's purely in terms of our, you know, Ethereum strategy we're holding. It's a cash management strategy. We're generating, you know, not only higher than market yields, but a much higher yield than we would be if we were holding it in cash. So we're generating return off the Ethereum market. You know, we do have a strategy around different price points and when we'll continue to de-risk and how we're going to use those funds and so forth. I think the positive for us right now is, you know, we don't need to liquidate. You know, we can be patient. We don't need to raise money. We're certainly frustrated around our share price. And so we'll absolutely use those yield proceeds to buy back the stock. But yeah, we're not in the business of just stacking stocks. Ethereum and, you know, I think there's some misconceptions around that, that, you know, we're going to raise more money to buy more Ethereum and leverage the company. We don't need to do that, right? We have an operating business that's hitting profitability and, you know, it's going to be generating cash here in the near term. We have a yield strategy that's also generating cash. And I think this is a really smart, diversified offering that longer term is going to drive real value for shareholders.

Okay, great. I appreciate the color there. And then maybe, maybe just one more and I'll hop back in the queue. On the positive side as well was the biggest surprise to me was the gross margin result. I did a double take on that actually to make sure it was real. So 49, over 49% in the quarter, which is just, you know, it doesn't even, it's night and day compared to historical results was I guess one of the, Fill in the blanks for me would be what does Click – I got the Click revenue and kind of adjusted EBITDA target from you guys. What is Click's gross margin? Is it going to dilute that? I mean, are we expecting these 40%, 50% gross margins? Or does Click kind of bring things down? It's such a difference in a good way, but just want to understand.

Yeah, I can kick off with that, and then Mike can give a bit more color around sort of Click's margins and move you forward. I would say this is sort of a beautiful kind of match in terms of this quarter was the first quarter that frankly was pulled out and we had a higher than the normal margin quarter. I wouldn't expect 50% to continue, but this is the new norm in terms of our margin with a four handle, right? I would say... you know, 40%, Jack, is probably the right way to think about our normalized margin as a business. Obviously, that can fluctuate to your point around, you know, the mix of business moving forward. So, you know, for example, I touched on the creative deployment business. That's one that we believe is a low-hanging fruit and some quick wins for us there. Profitable, scalable, but probably slightly lower margin, right? You're in your you know, 20%, 25% type margin there with the creative deployment business. But we do expect sort of outsized growth, you know, within our agency business, and there's some really healthy margins there. So, you know, the mix will fluctuate a little bit with this kind of diversified portfolio, but it was a higher margin order than just taking Franklin out. you know, but certainly in the 35 to 45% range moving forward, I would expect, you know, if we're performing well, we'll have a full handle on it. And we'll certainly, you know, if we really, you know, have outsized growth in certain areas with low margins, we'll, we'll inform the market, but yeah, we would expect it to be on a normalized basis with frankly coming out, which was single digit margin, right. So it was, it was a really low margin business. And, was burning cash, and that's why we divested it. So I think about it as 40%. But, yeah, Mike, I don't know if you want to add anything in terms of margin moving forward.

Yeah, I think you covered most of it. I think Qlik's margins generally fall around the 35% range. They're pretty similar to some of the other entities in the agency segment. Obviously, the DAT yield has 100% margin, so more DAT yield will improve our blended margin. But, yeah, I think the biggest change, obviously, from Q2 is the removal, frankly, which there's a lot of top line there, but very little margin, and it brought down our blended margin substantially.

Okay, great. And then, oh, you know what? Just one more. I'm not sure if the 10Q is out. I'm just kind of looking for the segment revenue breakout. Just maybe high-level-wise, what was the mix kind of like? Was it in terms of agency teams and staffs in advertising?

Is that how you're reporting? Yep, that's how we're reporting. So you'll see an owned and operated IP segment, which is essentially what teams, agency, SaaS and managed services, and yield, which is our DAT. So you'll see those four segments. The 10Q isn't on file yet. We're filing tomorrow post-market close. But those segment tables will be there. Of our reported results of $11.4 million, $3.7 million was from owned and operated IP, $5.4 million was from agency, $1.7 million from SaaS and managed services, and $600 from yield, $600,000. Okay, great.

I appreciate the call, and I'll look for that 10Q, and I appreciate the update, gentlemen. Have a good night.

This concludes the question and answer session and GameSquare's 2025 third quarter financial results conference calls. You may disconnect your lines. Thank you for participating and have a pleasant day.