GoPro, Inc.

Why don't we get started here? So thank you guys for joining. My name is Eric Woodring. I lead the hardware coverage here at Morgan Stanley. I am delighted to be joined by Nick Woodman and Brian McGee, CEO and CFO of GoPro. Let me start by reading my disclosure, then Brian can read his, and then we can get into things. So for important disclosures, please see the Morgan Stanley Research Disclosure website. at www.morganstanley.com slash research disclosures. If you have any questions, please reach out to your Morgan Stanley sales representative.

Let me do this. Before we get started, I'd like to remind everyone that our remarks today may include forward-looking statements. Forward-looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties which may cause actual results to differ materially. Additionally, any forward-looking statements made today are based on assumptions as of today. This means that results could change at any time, and our commentary about business results and outlook is based on the information available as of today's date. We do not undertake any obligation to update these statements as a result of new information or future events. Information concerning the company's risk factors is available. in its most recent annual report on Form 10-K for the year ended December 31st, 2023, which is on file with the SEC and is updated in future filing. Beautiful. There we go.

Cool. So Brian and Nick, both mainstays here at the conference, so thank you guys for joining us. I figured I'd start at the top with you, Nick, and kind of go through the decision that you made to kind of pivot the go-to-market approach for GoPro a bit refocusing on your retail partners, reemphasizing some of the different price points that you might've missed out on recent years. So, so just very big picture to start off, you know, explain a bit of detail behind this change and why, why this better positions go pro as we look forward.