Groupon, Inc.

not waiting on others to prepare reports or data. You can imagine it like you have additional five or six AI people working for you 24 times seven. You can ask them whatever you want. So that pace which comes with it is really, really amazing. We are changing and it's not only us, it's pretty much everyone who is on this AI frontier level, the way how corporations are working. It doesn't make sense anymore to have teams of five or six people working on something with all that communication overhead around it and meetings. It's really one or two people, we call it speed boats, who are taking decisions immediately, moving super fast, shipping products in days or weeks. And I expect that more and more of this will be coming to Groupon. But when you look how we were talking about SEO less than three months ago, for example, without AI, we would not be able to accelerate so significantly. I see the same happening on SCM, also Mobile Next. Last almost three years, we were talking about the project, how we are moving really slowly. But last three to five months, the progress significantly accelerated. We would not be able to achieve it without AI. And I see right now that this is happening across all projects. We pretty much don't want to have in the Groupon any project which would not be around AI first because we simply see the outcomes, speed, and the results from these projects to be significantly superior to the old way of working.

That's super insightful. Thank you, Dishan. I'll return it to you.

Thank you, Bobby. Our next question comes from Sean McGowan from Roth Capital Partners. Sean, you can now unmute your line.