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5/7/2026
items, including new rationalizations and discrete tax items in the quarter, non-GAAP earnings per share was a loss of 39 cents. Turning to the segment operating income walk on slide 7, our 2025 earnings base was lowered by $37 million due to last year's divestitures. After this change in scope, our 2025 SOI was $158 million. Lower tire unit volume and factory utilization were a headwind of $159 million. Price makes versus raw materials was a benefit of $103 million. Goodyear Forward contributed $107 million of benefits during the quarter, and inflation, tariffs, and other costs were a headwind of $117 million, which includes a $46 million IEPA tariff adjustment. Foreign currency and other were a tailwind of $3 million. Turning to slide eight, free cash flow was a use of $893 million in the quarter, consistent with our seasonality and largely in line with last year's levels after excluding operating cash received in the first quarter 2025 from the sale of OTR. Net debt declined almost $900 million versus a year ago, reflecting debt repayment at the end of last year. Moving to the SBU results on slide 10, America's unit volume decreased 17%, driven by lower U.S. consumer replacement volume. Commercial volume was also significantly lower than last year, following trends in recent quarters. U.S. consumer replacement volume reflected a couple of different factors. First, the external environment. We saw destocking at our retailers and distributors, given weak industry sell-out trends, as well as market share losses following aggressive competition for shelf space, particularly in the less than 18-inch rim-sized segments. The second factor was our own planned exits of low-margin product lines, which amplified our volume decline in light of the difficult industry environment. We will lap the majority of our product exits by the end of the second quarter, and it's important to note that our premium products continue to perform well as we look at our market share at retail sellout. Having said that, competitive market share losses in structurally vulnerable lower tier segments requires that we accelerate actions to reduce footprint costs. Turning to the commercial truck business, replacement volume declined 22% and OE volume was down 5.5%, but relatively stable compared with the fourth quarter. America's segment operating income was $37 million, reflecting the impact of lower volume, partly offset by price mix versus raw material benefits and Goodyear Forward savings ahead of cost inflation, net of the IEPA tariff adjustment. Turning to slide 11, EMEA's first quarter unit volume decreased 8.5%. Consumer replacement volume declined, reflecting a weak sell-in market, low-end portfolio rationalizations, and increased competition, partly offset by the relaunch of the Cooper brand in the region. Consumer OE was a continued area of strength, and commercial volume improved, driven by replacement. Segment operating income in EMEA was $1 million in the quarter, reflecting an increase of $13 million adjusted for the sale of the Dunlop brand. I'll also note that in March, we announced a rationalization plan to streamline our sales and distribution model and our business processes that should deliver $50 million in annual savings. The plan should be complete by 2028. Finally, as Mark noted, our direct volume exposure to customers located in the Middle East is relatively immaterial. In addition, before the beginning of the conflict, we had fixed about 75% of our energy rate exposure in EMEA for the current year. And finally, EMEA should see much less of an impact from rationalized product lines in Q2. Turning to Asia Pacific on slide 12, segment operating income increased 27% to $57 million, or 12.5% to sales, expanding three full points compared to the prior year. Growth in earnings was driven by strong execution in price mix versus raw materials, with our premium product lines up nearly 30% year over year. Asia's first quarter unit volume decreased 3.8%, driven by lower OE volume, particularly in China, given lower EV incentives versus last year. Turning to our 2026 outlook, the direct impacts of the conflict in Iran on the tire industry and our earnings largely depends on its duration, related impacts to customer and consumer demand, and tire commodity costs, all which make the outlook for the balance of the year unclear. At current spot prices, raw materials will be a headwind of $200 million in the second half, which represents a headwind of about $300 million from our prior forecast. We have a consistent track record of offsetting raw material inflation with price mix, and we are fully committed to new and meaningful operating and structural cost reduction. While there is very clear pressure on our near-term earnings, I am confident in our team's ability to manage through various scenarios that might unfold over the coming quarters with both price mix and cost actions over time. As we look at the second quarter on slide 14, We would expect lower year on year volumes, but improving from the first quarter all else equal. This expectation is rooted in new assortment wins with key customers, actions we implemented during the first quarter, and a more natural alignment of sell in relative to sell out. Having said that, it's not clear what demand volatility we may see due to the Middle East conflict. Our second quarter industry assumption for consumer replacement is down about 3% in North America and China and down about 2% in EMEA. For commercial, we expect the industry in North America to be down 12% and down 3% to 4% in EMEA. Given production cuts in the first and second quarters, including actions to manage our cash flow during this period of uncertainty, unabsorbed overhead will be a headwind of approximately $90 million and negative again in the third quarter. Price mix should continue to be positive and step up meaningfully from the first quarter, given stronger volume and our mix of new fitments, all else equal. Raw materials should be a benefit of roughly $100 million, and Goodyear Forward will drive benefits of approximately $90 million in the quarter. Inflation, tariffs, and other costs will be a headwind of approximately $200 million. On a full-year basis, these will be about $420 million higher. which is a reduction of about 80 million from our February call, driven by the IEPA tariff adjustment of 60 million, 46 of which we recorded during the first quarter. Finally, the sales of Dunlop and Chemical lowers the base of earnings by 43 million in the second quarter. Other financial assumptions are shown on slide 15. Given the uncertain environment, we have reduced planned capital expenditures to $725 million. Our global tax rate will continue to be unusually high and sensitive to changes in country mix. And finally, while our working capital for the year could be shaped by both timing and levels of volume and commodity rates, we will continue to target a working capital inflow at year end. With that, we'll open the line for your questions.
Thank you. If you would like to ask a question, please press star 1 on your keypad. To leave the queue at any time, press star 2. Once again, that is star and 1 to ask a question. And we will take our first question from James Mulholland with Deutsche Bank. Please go ahead. Your line is open.
Good morning, and thank you for taking my questions. I just wanted to dig in a little bit on the raw materials headwind in the back half of the year. Given the volatility, I was wondering if you could share some thoughts on the sensitivity of SOI based on oil prices. I mean, we've seen a pretty material move yesterday and then again this morning. So it would be helpful if we could ballpark the impacts on the guide or I guess put another way, I'm not sure what the oil price of the current guide incorporates is, but if oil were to change $5 or $10, could you give us some sense of what that sort of benefit might look like?
Hi, good morning. This is Christina. Thanks for the question. So our spot prices that are noted here in our first quarter conference call are pulled as of April 29th. That equates to a crude oil closing price of about $106 per barrel. And so obviously with the volatility we've seen yesterday, it could be some impact on the forward outlook. Obviously, there's been a significant amount of volatility. We do provide in our supplemental information on our website sensitivities to changes in raw materials. With oil in particular, you're going to want to pay attention to synthetic rubber inputs like butadiene and styrene, which are levered more toward oil than some of the other input costs. We also see a strong correlation to pigments, chemicals, and oils, which are also a significant portion of our raw material buy.
Got it. Thank you.
So I guess recognizing that you do have indexed pricing agreements in place for OE tires, but that's on a lag, so you won't probably see any help there, at least until fourth quarter. Our sense is that some competitors have started to push through price increases on replacement to help offset any raw materials impacts for the year. Understanding there was a 4% to 6% price increase last year in North America, would you look to do something similar? And could we expect a benefit from that in the back half of the year to help offset some of those headwinds?
You're right. I would say about a third of our business is linked to indexed agreements for increases in raw materials. Those do reset on a lag on average that takes about six months or so. So we do have this timing mismatch with a significant increase in raw materials that you're pointing out. So that's the first point. Up until now, I can say we have announced price increases in EMEA for consumer. That's about a 4% increase. And in commercial, about a 7% to 8% increase earlier in April-May timeframe. And we will obviously look to continue to increase a price mix to offset the headwinds that we're seeing in raw materials, as well as take action on costs to manage through the current volatility.
Great. Thank you very much.
Thank you. We will move next with James Piccariello with BNP. Please go ahead. Your line is open.
Hey, guys. This is Jake on for James. So just at a baseline, how are you thinking about volumes in the second half? And I realize, you know, it's a tough question to answer just given some of the volatility. But just based on my math, if we assume, you know, 1% OE and replacement growth in the second half, SOI for the year should be somewhere in the $600 million range. Are we thinking about that right? Thank you.
So maybe I'll start, and Mark can chime in. I would say the overall forecast hasn't changed materially when we think about the flow, in that we do expect volume to improve sequentially each quarter on an absolute basis, and we still should get to year-over-year improvements in the second half, obviously still dependent on consumer demand and some volatility we may see in VMT just related to gas prices. Having said that, we are annualizing some of the Q1 share loss in Americas, which equates to about two to two and a half million units lower volume in the second through the fourth quarter versus our February outlook.
Yeah, maybe just to tack on to that, right, as far as... what did happen in the first quarter, right, when you think about the Americas volume specifically. And it is, you know, it's about a third, a third, a third. When you think about destocking is about a third of the volume delta in the Americas. Our optimizing the portfolio, as we've shared with you guys over the last two years, moving out of the lower to no profit pool, lower rim size pieces. We had planned for that through the process. So that's about 33% of it. And then we saw definitely increased competition in the fourth quarter, particularly on the lower rim sizes with very aggressive pricing in that. And As we've shared with you guys as well, we are not chasing profit into a non-profitable zone, right? Sorry, chasing volume into a non-profitable zone. So we've continued our, you know, absolutely our roadmap of moving up and proof points to believe as we shared, you know, we released 40% more new products in the higher rim size last year around the world. Proof points on AP, right? We were substantially up. We were up nearly three, four percentage points. I think four, we moved from 51 to 55%, 18 and above. with record SOI and AP for the quarter. In EMEA as well, great proof point there of moving up. And as well, we've launched the Cooper to replace the Dunlop volumes. We're marching ahead of our launch ramp program with really great receipt from customers and end consumers. So we feel very positive about EMEA and really securing that strong tier two marketplace for EMEA. In the Americas, we continue our mix up there. We have moved up from a 42 to 50% greater than 18 and above year over year in our consumer replacement. And we continue to launch the new products into the marketplace. And just last weekend, we had our big launch on our new Eagle tires globally, but starting here in the U.S. to fill those white spaces we've shared with you guys before. So we feel very good that we've got the right products, especially as we think about kind of a K economy. of the more resilient pricing and a little bit more Teflon-proof, shall we say, in terms of the pricing in those upper rim sizes.
Thank you.
And then could you just provide an update on the trade environments? Based on our tracking, it looks like higher imports into the U.S. are finally starting to fall off a little bit. And then in EMEA, it looks like the European Commission might be set to implement some duties on Chinese imports on the next couple months. So you can talk about both what you're seeing and what the potential benefit could be there. Thank you.
Sure. Maybe just to start on the EMEA front. By mid-summer, we're anticipating that the EU will give their ruling in terms of the tariffs on Chinese tires coming into Europe. So we hope we'll have news for that as we do our second quarter announcement, but that's the latest info we have is mid-summer. They'll be making the announcement on that. In terms of the U.S., with the lower imports, we did see some destocking, as you guys know, last year. There were the pre-buys around the tariff. There were lots of things with the tariffs moving a lot throughout the year and a big stocking of product. So we do see that starting to destock. Christina?
I don't have a lot to add. I can maybe layer on some statistics. The non-member imports in North America were down about 7% in the first quarter, which is a positive trend, having said that, they do remain at a relatively high level compared to historical periods. But I think when you couple that with the elevated raw material costs, we think that's constructive as we think about the layout for imports in the coming quarters.
Thank you. Thank you.
We will move next with Ross McDonald with a CD. Please go ahead. Your line is open.
Yes, thank you. Three questions from my side. The first one just on that D-stock that you're calling out in North America. How far through that process do you think you are? Maybe you could talk a little bit about whether there's further D-stock ahead of us in Q2 or if that process is largely done now. And then within that, how you would assess the Goodyear inventories within the dealer network in the US and whether there's some opportunity there. to gain back some share in Q2 by topping up dealers. The second question on mix specifically, I know you don't guide on mix, but given the points you called out, Mark, around the K-shaped economy, the higher rim size share gains that you're making, how should we think about mix more structurally within Goodyear? Is there any steer you can give us for 26 and beyond on structural mix benefits from that work you're doing cutting the lower value add SKUs. And then just a final question on US trucks. Looks like on some of the freight data the activity troughed around January. Just be curious what you're seeing maybe on April trading if there is a little bit of momentum coming back to the freight activity And linked to that, whether you're also giving up some share on the truck side and trying to avoid sort of lower value-add products, or if that's specific to the consumer business. Thank you.
So maybe I'll start on the first question, which is a destocking. I think particularly in North America or the U.S., we did lay out our outlook for the consumer replacement industry in the second quarter, which is significantly better than Q1, but still negative. I think that indicates that maybe there's slightly more destocking yet to go because it's a little bit more than the weakness we're seeing currently in sell-out. Dependent all still on the price mix environment, sometimes we do see pre-buy if there is a significant move in overall pricing across the industry. That can instigate some pre-buy. Having said that, with the uncertainty around the consumer, uncertainty around vehicle miles traveled, I'm not sure that I would say we're expecting that here over the course of the next couple quarters. The second question was on structural mix over the course of the rest of the year. As we talked about this on our fourth quarter call, we did say we would expect mix to improve and stabilize in the second half of 2026. Largely due to the fact that we're comping through the commercial truck weakness that began in the second quarter and third quarter of last year. So structurally, we should see a much stronger mix for us coming out of the second quarter. The third question was on truck. Maybe I'll turn that one over to Mark.
Yeah, for truck, as we look at the commercial trends, right, it's The fundamentals of the market are definitely looking better. We need to see that sustain in quarter two and on through the rest of the year. And it obviously takes some time for that to flow through the market. But we've seen the capacity of the trucking industry tightening up. The freight rate's improving. We're starting to see the OEMs increasing their builds. And, you know, the PMI or the purchasing index has been above 50 now for quite a few months, which is a key towards that freight activity picking up. And in talking, you know, closely with our customers through our solution business and our fleet services, you know, we, again, we see the OEM piece moving up substantially over a low number, granted, but moving up substantially, but we get a nice pull from our fleet customers. And we know there's a lot of talk from them in terms of being more positive in their thinking and in terms of the buy. But what we have, to your last point, question, was really around the lower end of the products. We have been, just like the consumer side, right? We have specifically been rationalizing those low margin products and getting out of those to really focus on our premium business, particularly the tractor tire business for the truck drive itself, the drive tires, as well as our retreading operations, and really working to robustly improve our efficiencies around the world from our solution and service business. So, we've got a big lift that we're working on. The team is super focused on our cost structure and the value proposition for our fleet customers around the world. And so far, we're on track with those plans through the year, and it looks that we'll continue to improve that through the year.
Thank you.
Thank you. Our next question comes from John Healy with North Coast Research. Please go ahead.
Good morning, John. John, your line is open. Please check your mute.
Sorry about that. I'd figure that out by now. Just wanted to ask about the competitive position. I think when you look at the release, and I know you guys kind of expected a slower start on the U.S. replacement market, but in the categories in which maybe like for like, tires are being kind of moved at certain dealers or with certain partners. Is there a way to think about just kind of what your organic cues were doing and maybe how those performed, just so we could kind of, you know, put your performance kind of in more what I would say reasonable parameters to judge that?
Maybe I would start, John, make sure I understand the question right, but is the You know, if we think about what Christina said in terms of sell-out was stronger than sell-in, right? So there was the destocking that happened from the build-up over a quarter, three, quarter, four of last year. So that's a portion of it. We were still as well in contract negotiations with some of our larger customers that have been settled out. And so from that standpoint, as we look through that in terms of the volume profile going forward, We're very pleased with our mix-up, if I understand organic skew, right, of our mix with our power lines in terms of products like MaxLife 2, right? The Eagle that I just mentioned that we've completely, you know, product development has done a super job to reinvigorate and bring new products into the marketplace for that, as well as our Weather Ready 2s obviously performed very well in the marketplace as And so on those power lines, those 18 and above that we have been launching over the course of the last 18 months, and we've got another 36 months of a very robust pipeline coming in, that's why we feel very strong to the, you know, in terms of the organic growth of our SKUs, if we will, that we are much more meaningfully participating in the higher profit pool, and that will continue to grow because we've got our marketing plans behind it, We've got our sales enablement teams out in the marketplace, and we've got the products to do it with.
That's helpful.
And just two quick follow-ups. I know Walmart's always been a big customer of yours, and was wondering if you could talk to the relationship there. If anything has changed there or you're working with them, has kind of moved along in a certain direction, just if that's impacting the numbers in a meaningful way at all. And then secondly... Are there any further price increases baked into some of the numbers that you guys have talked to us about, about the price mix headwinds? Thanks.
Yeah, we don't normally share on a particular customer on this call, right? We can provide some. some additional color. What I would say is as we look across all of our portfolio, again, we are purposely mixing up the portfolio, refreshing specific SKUs in certain rim sizes where the profit pools are. What I can say, they're a great customer and have been for 40 plus years, right? So we have a very strong relationship and continue to do so. And as we look at that and And the growth of EECOM along with brick and mortar, we're being pretty successful in that arena with them as well.
Thanks.
Thank you. We will move next to Itay Mikaeli with TD Cowen. Please go ahead.
Great. Thanks. Good morning, everyone. I wanted to ask, Maureen, I want to ask a question on some of the, I guess, upcoming cost and maybe footprint actions you alluded to. I'm curious if maybe you can roughly kind of size those relative to the original Goodyear Forward Plan. And ultimately, I guess what I'd like to try to get at is sort of as you plan these next actions, what's sort of the timetable that you're trying to target in this sort of new environment to kind of get back to like a 10% SOI margin?
So, Ite, I'll start. We talked a lot about footprint actions in this call specifically. Obviously, we're targeting restructuring actions that have a very near-term payback. And the restructurings that we've completed over the last several years have all been focused in other regions outside of the Americas. But just given the Where volume is, in particular in the Americas this quarter, you know, our restructuring is going to be focused there, which will, just because of the nature of the high cost base, usually deliver a very fast payback. So that would be point number one. A lot of our other initiatives nearer term that we're adding to the coffers as we think about cost outs over the next several quarters and on through 2027, we're looking at raw material consolidation to help bring meaningful cost out, also simplification within our factories, driving efficiencies, indirect spend, control cost towers on a lot of the different levels of spending across the organization, and then, of course, optimizing all other SG&A as well.
Maybe just to tack on, I'd say, right, it's... you know, we really, we're in execution mode of building on the, you know, the integrity and the credibility that we've built with you all, with our shareholder base, and our associates around the world of the Goodyear Forward program, right? As we've shared before, we really have it embedded in our DNA, in our governance, in our KPIs, in our actions, and we have a very robust roadmap of what we're doing. And while we're We don't have a formal announcement today of what the details of that are with you, obviously being very sensitive to that. But, you know, it is our intention to share with you guys coming up on the specific cost-out value creation plans. But it is absolutely in keeping with the principles that we've had in Goodyear Forward. But as we shared, we continue to top off the cost reduction value creation actions that we had in Goodyear Forward on a very disciplined way, function by function, as Christina mentioned, on direct material, indirect material, our product rationalization. making sure that our footprint and specifically our cost flexing is in line with volume demand. So it's the continued journey that we're on there, and we continue to be confident in our ability to execute that credibly as we've been doing here over the last two and a half years.
That's all very helpful. Thank you for that detail. Maybe just two quick follow-ups. First, on the CapEx cut for the year, maybe talk a little bit about where that's coming from and how sustainable that is going forward. And a second quick housekeeping, is the AEPA adjustment expected to be also a cash benefit this year?
Sure. On CapEx in particular, Obviously, we're reacting somewhat to the current demand environment, which brings down the need. As we think about maintenance in the factories, utilization rates are lower than we would have expected. And we are also applying a new best cost methodology across all major categories of capital spend to help control costs. So more to come on that, but hopefully as we even move into next year and years beyond, were able to take capital spending to much lower levels than you've seen from us historically. On IEPA in particular, you know, the cash inflow, very, very difficult for us to say if that comes later this year or early next. You know, we have, you know, booked the receivable based on the Supreme Court ruling, and we'll continue to update you as we move through the rest of the year.
And maybe just to tack on to the CapEx piece as well, you know, again, as Christina mentioned, right, we've done a lot of work, you know, over the last, let's say, year and a half with our advanced global engineering team towards developing of those best cost solutions, but also best spec solutions, right? So we have completely rethought how we go to market for CapEx in terms of bundle buying, in terms of looking at the efficiency of where to have it made, but also looking at what we truly need in the operations as we modernize factories and work on our cost footprint. We're seeing significant reductions in our CapEx for the ability to produce same as, if more, same as or better quality and so we feel very good about that that our capex dollars will go much further so i wouldn't think about it as much of of a big reduction in the capex bill of starving uh starving the future it really is about feeding the future on a much more efficient base that's uh that's very helpful thank you thank you and once again that is star and one on your touchdown phone if you would like to join the queue
We will move next with Ryan Brinkman with JP Morgan. Please go ahead.
Hi, thanks for taking my questions. I wanted to continue with these questions asking around the impact of raw materials, commodity prices, offsets, etc. Firstly, maybe starting with the indirect impact of higher commodities because I recall during the pandemic, you actually met quite well with the challenge of passing along the higher raw material input prices, but obviously found it more challenging to contend with all of the unusual, indirect impacts of the higher costs, higher diesel, freight, ocean shipping, logistics, electricity, natural gas, et cetera. And I think there were unique aspects of that particular environment. But I just wanted to check in with regard to how these other costs might be tracking, which in some ways do find their way back to the same Middle East conflict impacting, you know, ROS more directly. You know, I think you account for this mostly in the when it exceeds the general inflation rate in the other costs and tariffs bucket, I suppose, of the SOI bridge? How should we think about that driver trending going forward?
So thanks, Ryan, for the question. We have headwinds of about $40 million, mostly in increased transportation, a little bit of energy in that other cost bucket, just as you pointed out. And that is more than offset by the IEPA tariff refund adjustment as well as some other cost reductions as we've been discussing so far on this call. I think largely when we also think about energy and EMEA, I mentioned in the prepared remarks that we have hedged out or fixed a lot of the contractual costs agreements for our energy costs in EMEA pre-war. So that's 75% to 80% of those rates were fixed before the war. So we feel really good about the position, and we'll monitor the environment for volatility and continue to update you as we move through the year.
Okay, thanks. And then with regard to the offsets of restructuring and price mix against all this headwind, I'm Maybe starting with restructuring, I see you've increased the forward impact here from 300 to 325. It's only $25 billion versus the raw mat degradation for the full year. It looks 300 million-ish, 312 million or something. You dug deeper with Itei just now on the allusions and the prepared remarks with regard to the restructuring actions. The payback activity, payback timing I thought was interesting. It sounds like maybe workforce reductions in Americas that you're looking to maybe not pull the trigger on if the environment quickly resolves, is how we should think about it. But also what about magnitude? Because it seems like really price mix, and that will be my next question, but is the only thing that can really offset this headwind. So what's the outlook for company-specific restructured actions kind of under your control to be able to offset, like, how much of this incremental raw mass headwind, say, when we annualize it to next year, for example?
Yeah, maybe, Ryan, I can start, and then Christina chime in. You know, as we think about, we really work very hard on our cost flex, our firm versus flexible cost within each of our factories around the world, right? So we have intense... governance around that, again, utilizing the principles of the Goodyear Forward in terms of the best cost practice, best quality practices across the plant and implementing those around the plant. Some of that involves flexing of manpower. Some of it involves waste reduction. You know, it's every element of manufacturing 101. So it really is about flexing our costs to match the volume and demand and also the mix of our products. So, you know, we have meaningfully moved products that are important for the portfolio into cost locations where we can make the proper returns on those. We've rationalized footprint, sorry, rationalized products. We've rationalized footprint, as you know, on the EMEA side. And we continue to look at that all over the world to make sure, you know, as we move to global function and global manufacturing, part of that intention was, again, best landed costs for our customers and for our shareholders to make sure that we can hit the right returns and have a competitively priced product in the market. The other part of that price mix, again, is robustly changing our portfolio, as we've shared, right, with with filling out all of those blank spaces that Goodyear has not been participating in, or where we were, the products were, the vitality or the freshness of those products were not appropriate. So that's why we continue to march in each of those. It will lead to some additional restructuring, obviously, but part of it is just normal day-by-day, you know, good cost management. Christina? Okay.
Yeah, I'll chime in. I think about these two buckets a little bit differently, Ryan, in the sense that we have a really strong track record of offsetting raw material inflation with price mix. And we talked about sometimes seeing a structural lag because of OE, RMI, indexed agreements. But having said that, looking back through the history, the inflation that we've seen in raw materials has been covered by actions all in and around price mix. Then when it comes to volume, and Mark just made these comments, where we're seeing volume pressure, especially at the lower end of the market, just sort of dictates that we address that unabsorbed overhead with cost-out actions in restructuring dollars. And those paybacks are generally one to two years And they're going to be, you know, right now focused in our highest cost footprint. We can't share more details with you today, but we hope to be able to do that over the coming quarter.
Okay, that's very helpful. Thanks. And just lastly here, I want to get your thoughts on how things might play out and the impact on Goodyear in a couple different scenarios here. It's so hard to predict what's happening in the Middle East. And, you know, most of the time I'm thinking, oh, my gosh, Brent C. Crude is going to stay at $120, $100 is awful. It's going to continue like this. And then other days, a tweet comes up in the White House, and it's down 20% on the day, right? So, I mean, on the one hand, you sort of just draft. I think you've got a good draft record of passed along these higher costs. I think there was one time where you didn't, right? And that was kind of when they spiked up, right, at the end of 16, early 17 maybe, and then spiked right back down. And I remember when oil fell the most in 30 years or whatnot the other week, I mean, hopefully that is the case. I think it results very quickly, right, for the world. But how do you anticipate and are you prepared for, do we have to consider that scenario also and maybe making it more complicated to pass along those costs? And, of course, the price mix opportunity is, you know, not in a vacuum with the softer demand and higher inventory backdrop. So, I guess even in the event that they were to stay elevated, you know, how much could you this time around maybe hope to be able to offset relative to prior scenarios that I know you do have a good track record for except for maybe the one time?
Maybe I can start on it, right? You know, as mentioned, I think as we think about the K economy, right, we're seeing the greater than 18 pricing more resilient in the market. We see a lot of competitive price pressures in the below 18 rent size, as we shared earlier, as we do the competitive, the scrapings in the market, looking at sellout data from the published sources. And as we look to that, right, that, again... It goes back and really reinforces our strategy, which is to position Goodyear as the strong premium number one brand again. Right. That's been our journey. It's why we continue on that, because, you know, being in a. being in a dogfight in the lower tiers of the marketplace at a very different cost structural base, to Christina's point, is not the winning proposition, right? The winning proposition is the journey that we're on, which is to successfully gain. And again, proof points for us, again, in AP, up four percentage points to greater than 55%. Same thing in the U.S. marketplace. And we've been filling that out in EMEA as well. So we feel good that that helps that resiliency and also the ability to pass those pricing needs forward into the marketplace.
Thank you.
Thank you. We will take our last question from Emmanuel Rosner with Wolf Research. Please go ahead.
Great. Thank you so much. So, Christina, how should we think about free cash flow outlook for this year based on some of the puts and takes that you gave, obviously, on the SOI, but also some actions to preserve cash? And then within that, when we're thinking about some of these potential restructuring actions, you know, should we, you know, sort of like budget within that also some, you know, extra cash for restructuring within, you know, this year's outlook?
Yeah, so no, thanks, Emmanuel, for the question. I think you're right. We're definitely focused on free cash flow. I do think it's a little too early for us to settle on where we're going to land. I think we're going to need to get through the second quarter, see where raw material prices will fall out in our P&L over the course of Q3 and Q4. But we have given you the drivers that we know today. Free cash flow is still going to also be dependent on some of those variables. You noted we've reduced CapEx and we're committed to managing the business for cash and we feel really good about the balance sheet position. I would say our free cash flow doesn't contemplate any additional restructuring related to any upcoming announcement that we may make over the course of the next couple of quarters. But I wouldn't expect that anything upcoming to impact our cash flow until next year.
Okay.
This is extremely helpful. And then in terms of the second quarter volume, I think that you give diverse pieces. I'm not sure if I caught them all in terms of how you're thinking about it, but I know historically you have sort of like an overall number in the slide. I think here it might be a little bit more complicated. Is there also more – can you just go back over the pieces of how – do you think about second quarter volume, but also is it a little bit more, you know, volatile? I guess why no, like, point estimate, I guess, this time in the slide?
Yeah, so, I mean, they – consumer demand environment is still subject to gasoline prices. I mean, we're pulling up the average gasoline prices last night and this morning, and it's above $5 per gallon. And historically, we have seen a commensurate impact on vehicle miles traveled when we see gas prices spike. So I think what we've given you is our best view and still an improvement for volume in Q2 relative to Q1. and sequential improvement as we move through the rest of the year. But we're going to have to stay agile and continue to update you as to impacts on the consumer over the coming quarters.
Got it. Thank you.
Thank you. And at this time, I will turn the call back to Mark Stewart for closing comments.
Okay. Thank you guys for joining us today, and thank you for the questions. Really appreciate that. As you heard, we are absolutely taking and continue to take decisive actions to navigate through the current environment. We've got a clear focus on cost, a clear focus of matching our cost structure with the demand structure of the market, and also keeping to a very strict portfolio discipline of moving up into the more premium product mix. So we're confident These actions are positioned as well in supporting our long-term strategy. As Christina mentioned, we are absolutely focused on our cash flow as well. And with that, guys, we really appreciate you joining today. Again, thank you for the questions.
Thank you. This brings us to the end of today's meeting. We appreciate your time and participation. You may now disconnect.
