D-Market Electronic Services & Trading

Ladies and gentlemen, thank you for holding. The conference will begin shortly. Thank you. Thank you. Ladies and gentlemen, thank you for standing by. I am your chorus call operator. Welcome and thank you for joining the Hep C Purata conference call and live webcasts to present and discuss the second quarter 2023 financial results. All participants will be in listen-only mode, and the conference is being recorded. The presentation will be followed by a question-and-answer session. Should anyone need assistance during the conference call, you may signal an operator by pressing star and zero on your telephone. At this time, I would like to turn the conference over to Ms. Nilkan Ukcetekin, CEO of Mr. Korhan Oz, CFO, and Ms. Elin Selik-Pelek, Investor Relations Director. Ms. Selik-Pelek, you may now proceed.

Thanks, operators. Thank you for joining us today for Hepsi Brada's second quarter 2023 earnings call. I'm pleased to be joined on the call today by our CEO, Nilhan Onal Gökçetekin, and our CFO, Korhan Öz. The following discussion, including responses to your questions, reflects management views as of today's date only. We undertake no obligation to update or revise this information except as required by law. Certain statements made on today's call are forward-looking statements, and actual results may differ materially from these forward-looking statements. Please refer to today's earnings release as well as the risk factors described in the Safe Harbor slide of today's supplemental slide deck. Today's press release, the 6K, are Form 20F filed with the SEC on May 1, 2023. and other ACC filings for information on factors that could cause our actual results to differ materially from these forward-looking statements. Also, we will reference certain non-IFRS measures during today's call. Please refer to the appendix of our supplemental slide deck as well as today's press release for a presentation of the most directly comparable IFRS measure and the relevant IFRS to non-IFRS reconciliations. As a reminder, a replay of this call will be available on our Investor Relations website. With that, I will hand it over to our CEO, Nilha.

Thank you, Helen. Welcome, everyone, and thank you so much for joining us. I'm really pleased to be with you today and to present our quarterly progress. In a quarter of continued tough macroeconomic conditions and uncertainties throughout the election process, we doubled our GMV year-over-year and improved our profitability margin. Our robust performance exceeded our quarterly guidance thanks to our operational agility. A staggering 77.5 million orders on a 94.6% rise over Q2 2022 resulted in strong GMB growth. This was achieved through our attractive customer and merchant value proposition and compelling services. Our focus on profitability led to a notable 10.4% growth contribution margin, which is 210 bps year-over-year. This metric underscored our strategic actions of lowering promotion spending, growing the share of non-electronics and marketplace operations in the GMV mix. Furthermore, our EBITDA as percentage of GMV reached an impressive 2%. It's plus 470 basis points year over year. This is achieved through effective effects management. Excluding the one of provision reversal, 1.5% EBITDA still exceeded our quarterly guidance. Meanwhile, we remain Turkey's foremost e-commerce players in MPS, with our exceptional customer service, top-notch logistics services, and diverse affordability solutions. With over 1.3 million members, HepsiBurada Premium is on track to contribute to order frequency and customer retention. Overall, our second quarter results are characterized by solid growth and higher profitability. It is worth spending another minute on this quarter's guidance performance. Our GMV growth of 101% outpaced our guidance of around 95%. Strong growth coupled with diligent cost management resulted in an EBITDA percentage of GME at 2%. This 0.5 percentage point is higher than the upper end of the guidance excluding the one-off. Our performance validates the effectiveness of our strategies for driving sustained profitable growth. Our active customer base reached 12 million with more than 300,000 drives during the quarter. With the 27.5 million orders, the order frequency reached 8.1, marking 57% growth year-on-year for the quarter. We continue to invest in our technology. Coupled with our outstanding service quality, this suggests the potential for higher customer engagement on our platform. Next slide, please. We greatly value our wide merchant base. They benefit from our full array of services, including fulfillment, logistics, and advertising solutions, and enjoy greater efficiency while working with us. In the second quarter, our active merchant base exceeded 101,000 merchants. and total SKUs rose by 50% year-on-year to nearly 195 million. We continue to invest in our in-house merchant application that facilitates proactive campaign and ad management and customer communication, among many other capabilities. Our merchant app has a solid rating at the store, and its ease of use increases the merchant appreciation of Hepsiburada. Next slide, please. As ever, we diligently execute on our priorities. Our results confirm a solid execution of our strategy. We maintain our competitive edge, grow sustainably and profitably, as seen in our numbers. So let me recap on our strategy, which I shared earlier this year. Firstly, Hepzibur is a premium program. The key to increasing customer loyalty is advancing its plans. We welcome the rising share of program members in our total orders. Secondly, we cultivate sustainable differentiators such as affordability solutions, excellent platform and delivery services that effectively benefit our customers. Thirdly, our efforts to streamline costs and fine-tune core operations are well on track. This is reinforced by our progress in the quarter. Last but not least, our logistics services and fintech solutions for third parties continue to generate additional revenue streams while supporting the growth of Turkey's total retail market. Let's have a closer look at the fundamentals of our HepsiBurada premium program, which marked its first anniversary in July. Through a net addition of 500,000 in the first half of the year, total program members reach 1.3 million. Our initiative has advanced customer loyalty, providing operational efficiency, and optimizing our marketing span. Premium program members generate 1.4 times the monthly order frequency after joining the program, confirming us as their go-to e-commerce platform. This quarter, we further enriched the program's offering, which has already been more advantageous compared to our competitors, as shown on the right side of the slide, side by side. By including summer special deals and exclusive campaigns, the program's value proposition has become even more attractive. As the program's strong MPS scores, the confidence and appreciation of its members It is clear that affordability has gained significance in the current macroeconomic climate in Turkey. Therefore, setting us apart is our in-house fintech strength that redefines affordability in the e-commerce sector. We leverage our unique e-money and payment services license to offer a set of payment solutions. These include our own debit card, buy-now-pay-later solution, as well as top-up to wallet and point-of-sale shopping laws. Within seconds, our customers are able to check their buy-now-pay-later limits, complete their purchases at their convenience. Collaboration is at our core. We integrate with strategic banking partners. We enable seamless transactions. A variety of options means convenience and freedom of choice for our customers. We will continue to tailor our solutions, such as the upcoming launch of in-house consumer financing that will better respond to the customer needs in Turkey. Now, let's take a look at the metrics of our affordability solutions and wallet penetration. On a quarterly edition of 700,000, the HepsiPay wallet base shared 12.5 million. In Q2, these users accounted for 86% of our GME. On the affordability front, the share of total non-quad affordability solutions in our GME reached 5%. This is slightly down due to tight liquidity in market, but starting in July, we started to see already recovery in banks' lending appetite. Covered in that ratio, our BNPL solution had been utilized by over 207,000 users by end of Q2, on a quarterly rise of 27,000. In the first six months, our calculations proved that our BNPL offering contributed positively also to our net income. Now, moving on to our next strong muscle, it's HepCJET. HepsiJet is one of the leading last-mile delivery companies in Turkey, which has an asset-light business model. HepsiJet continues offering its competitive services, including oversized delivery, that differentiate us in the market. Swift and timely delivery is a core customer expectation, and so HepsiJet's 83% next-day delivery ratio among 1P orders confirm our commitment to this. Meanwhile, HepCJET continued its penetration of our merchant base, delivering around 66% of total parcels on our platform in Q2 2023. According to our internal reporting, based on the surveys conducted in the second quarter, HepCJET also maintained its clear NPS leadership. In pursuit of profitability, we delivered yet another quarter of positive EBITDA fueled by our core strengths and cost management. Our fundamental building blocks of sustainable and profitable growth have translated into now proven results. Notably, our EBITDA as a percentage of GMB continued to improve from 1.2% a quarter ago, unadjusted for inflation. We remain committed to this path given its promising trajectory so far. As you know, offering our best-in-class last-mile delivery services and our payment and landing services to other retailers is the fourth and large killer pillar of our strategy. HepsiJet, a logistic powerhouse, lies at the heart of this endeavor. To that end, the share of external consumer volume in HepCJET's operations increased by 26% year-over-year in units. Now, it reached 27% of total HepCJET business in this quarter. HepCJET serves nearly 1,600 external customers, with some of the names international and local leading brands you see on the chart. I believe HepsiJet is the best position to build on this momentum and grow its share in logistics market. Now, let me elaborate on the next strength, which is HepsiPay. HepsiPay is on route to become leading fintech player in Turkey. In Q2, we released several noteworthy new services, including HepsiPay debit card, which provides frictionless physical and online transactions, We started payment with QR for Swift off-platform transactions, and we launched wallet top-up with loans for financial flexibility. These capabilities adhere to our always-full wallet motto. Additionally, we introduced one-click checkout integration on another retailer towards building the Pay with HepsiPay proposition. The envisaged growth in one-click checkout integrations will become instrumental in HepsiPay's soft platform expansion. In addition, HepsiPay has taken strategic steps towards solidifying its position in the fintech arena. We built a five-year strategic collaboration with Visa in relation to its prepaid card scheme. We invested in a leading payment orchestration platform in Turkey, Craftgate Technology. Craftgate helps e-commerce companies easily integrate and manage the virtual point of sale of banks and e-money institutions from a single platform. Our investment in Craftgate is aligned with our vision of leading the financial technologies market in Turkey and we believe that it will further foster the growth of our e-commerce partners. Overall, Hepsi pays solid 12.5 million wallet base and most diverse affordability solutions, its own loyalty program, fast and reliable one-click checkout we offer to other sellers, And our strategic alliances create huge competitive advantage, and this is enabling us to become the leading fintech player in Turkey. I'll end my presentation now with our guidance. Despite the ongoing macroeconomic challenges, we expect continuous solid GMV growth of around 110% year-on-year compared to the same quarter of last year, unadjusted for inflation. We base this expectation on our service quality, affordability solutions, and our attractive loyalty program. Our positive EBITDA trend will continue, and we expect to deliver EBITDA as a percentage of GMV within the range of 0.5 to 1%. These figures are unadjusted for inflation. Looking ahead, we are poised to print full-year positive unadjusted EBITDA in 2023. This is underscoring our commitment to sustainable and profitable growth. With this, I thank you for listening and leave the floor to our CFO Korhan Öz to give more color to our financial performance in the second quarter. Thank you.