3/31/2021

speaker
Operator

At this time, I'd like to welcome everyone to High Tide, Inc., first quarter fiscal year 2021 financial and operational results conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. Instructions will be provided at that time for you to queue up for questions. I will now turn the call over to your host, Crystal Defoe.

speaker
spk10

Thank you, Kevin. Good morning, everyone, and welcome to High Tide, Inc.' 's quarterly earnings call. Joining me today on the call are Mr. Raj Grover, President and CEO, and Rahim Kanji, CFO. Yesterday evening, the company released its financial and operational results for their fiscal quarter ended January 31st, 2021. These results are available on the company's website and on CDAR. Before we begin, I'd like to remind everyone that certain statements made on today's call may contain forward-looking information within the meanings of applicable securities laws. Such statements may include estimates, projections, goals, forecasts or assumptions which are based on current expectations and are not representative of historical facts or information. We want to be clear that such forward-looking statements represent the company's beliefs about future events, plans or objectives and are inherently uncertain and are subject to numerous risks and uncertainties that may cause the actual results or performance to differ materially from such statements. Additional information about both the material factors and assumptions forming the basis of our forward-looking statements and risks which could cause actual results or performance to differ materially and the material factors or assumptions that were applied to make certain conclusions, forecasts or projections in forward-looking statements on this call is contained both in readily available documents available upon request and in our regulatory filings available on CDAR under the company's profile. Hightide does not undertake any duty to publicly announce the results of any revisions to any forward-looking statements in this call or to update or supplement any information provided in today's call. In addition, on this call, we will refer to supplemental non-GAAP accounting measures, including adjusted EBITDA, which do not have any standardized meeting as prescribed by IFRS. We believe this non-IFRS financial measure assists management and investors in understanding and analyzing our business trends and performance. Please refer to our earnings press release for a calculation of these measures and reconciliations to the most directly comparable measures calculated and presented in accordance with IFRS. These non-IFRS measures should not be considered superior to, as a substitute for, or as an alternative to, and should be considered in conjunction with the IFRS financial measures presented on the financial statements listed on CDAR. It is now my pleasure to introduce Mr. Raj Grover, President and CEO of Hightide. Thank you, Mr. Grover. You may now begin.

speaker
Kevin

Thank you, Crystal, and good morning, everyone. Welcome to Hightight Inc's financial results conference call for the first quarter ended January 31, 2021. I'll start this call by providing an overview of our results and other key developments in the first quarter. Rahim will discuss the financials in depth, and after that would be pleased to answer any questions you may have. Today's call marks the start of a new era. Hightight's first reported results with the inclusion of Meta, and it was record setting across all key metrics. Our Q1 results reaffirmed our acquisition strategy and expertise. I'd like to say a big thank you to the team, the team we already had, and the newer additions to the Hightide family, which worked together to put up these incredible results. I'm really excited about these numbers, so let's get into them. We had already provided some disclosure regarding our top line to the market, declaring our expectations that it would be between $37 and $38 million in revenues. Today we're reporting that we were just ahead of the high end of our own estimate at $38.3 million. Once again,

speaker
Rahim

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spk09

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spk01

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speaker
Kevin

highest level of revenue ever recorded by a Canadian cannabis retailer and up 179% over last year. Adding Meta and other stores was a huge part of this growth, but even the business that existed a year ago still saw double-digit growth year over year. Gross profit increased to $14.8 million, up 208% over the same quarter last year. For context, we earned more in gross profit in the January 2021 quarter than Then we generated in revenue during the January 2020 quarter. As a percentage of revenue, gross profit margin was 39% during this year's quarter, up from 35% in the prior year's quarter. Adjusted EBITDA for Q1 2021 was $4.6 million compared to a negative $822,000 in the same quarter of last fiscal year. This was once again our strongest quarter and the best tangible proof that our acquisition of Meta is paying off. While Meta had negative EBITDA when we acquired it, and it will take some time to bring the operations of their stores fully up to Kanakabana levels, we're already on the right track. Our EBITDA went from 3.6 million in Q4 2020, the last quarter before acquiring Meta, to 4.6 million in Q1 2021 with its addition. The day the acquisition closed in November, we disclosed to the street that we had already achieved 60% of the anticipated synergies from the meta transaction. Today, we're pleased to report that 71% of our target has been achieved. While any one quarter can be impacted by a variety of factors and uncertainty, particularly in this ever-changing COVID environment, there's a very clear trend in our performance. In what seems like a lifetime ago, we were the first cannabis retailer to report positive EBITDA. Now if we add up the results of the last four quarters, we generated positive EBITDA of $13.4 million, which is the exact inverse of the preceding four quarters where EBITDA was negative $13.6 million. I think that snapshot illustrates how far we've come over the past two years. So where do we go from here? The short answer is more solid execution. No matter what the macro backdrop brings, we will keep doing everything we can in terms of blocking, tackling, and moving the ball forward. Those who know my backstory will well remember that I started this company almost a dozen years ago with $48,000 of my own money. When you do that, you need to have a keen focus on profitability. Now that Hightight is a public company, we've kept our eye on the ball regarding profitability and shareholder returns, and I've never sold a share. Looking ahead, Q2 will be the first quarter which will include the acquisition of Smoke Cartel, which closed last week. As I discussed on the call last month, this is a great acquisition for Hightide. It adds revenue today, which is strategic, EBITDA generating, and mostly in the U.S. With Smoke Cartel and Grass City, we now own both the largest and the second largest e-commerce platforms for consumption accessories in the world, with a combined total of 33 million site visits in 2020, which sets us up to quickly begin cannabis e-commerce sales when federal legalization occurs in the U.S., while still generating healthy revenue in the U.S. today. Acquiring Smoke Cartel was also key as it allowed us to get Sean Geng to join our team. Sean was the founder and CTO of Smoke Cartel and is now the CTO of Hightight. Sean is currently doing an in-depth overview of all our IT needs and opportunities, the most obvious of which is to leverage the proprietary dropshipping technology he built at Smoke Cartel to improve the operations at GrassCity.com, CBDCity.com, and CannaCabana. We also made another recent addition to our executive team. Last month, we announced that Aman Sood was promoted internally to our Chief Operating Officer. Aman had come from the meta side of our business, having served as Senior Director of IT and Retail Operations, and his work has been outstanding. Aman was responsible for leading and building the management of 25 New Leaf cannabis locations and his addition and promotion is just one more example of the intangible synergies from the acquisition of MetaGrowth. On the capital markets front, you'll note that on March 22nd, we filed the 40F form registration statement with the SEC regarding our application to list on the NASDAQ. That filing and now the release of our financials highlighting the performance of the combined company were big milestones we have now achieved regarding a potential NASDAQ listing, which we expect will expand our shareholder base enhance shareholder value, and accelerate our M&A initiatives in Canada, Europe, and the United States. Speaking of M&A initiatives, as we have mentioned in recent weeks, we're aggressively on the hunt for more accretive acquisitions on the back of Meta and Smoke Cartel. Given our geographic and product-diversified ecosystem, we're looking at a variety of potential acquisitions, including accessories wholesalers, e-commerce businesses, device manufacturers, and U.S. CBD businesses. We already do all of those things, so the addressable market of deals that makes sense is so much wider for us. We continue to be in this.

speaker
Kanakabana

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speaker
Kevin

Discussions with many parties, but M&A takes time. The onus is on us to be thoughtful regarding the volume of... Firms that have approached us wanting to join Hightide. Our approach is to make sure we keep our great batting average of past acquisitions and only acquire firms that are a strategic fit, synergistic with our existing ecosystem, immediately accretive to our results, and make sure we don't overpay just to get a deal done, but add good value to our shareholders. Turning our attention to our core revenue driver, we're now up to 80 stores across Canada after organically opening eight in the month of March alone, which was a record for us. We're now at 53 open stores in Alberta and 15 in Ontario. Ontario is the main focus for us to put up new stores. We're encouraged by the AGCO's recent decision to increase the pace at which new stores can be licensed from 20 to 30 a week. Since the announcement, we've opened two stores in Ontario in London and Burlington, with more locations scheduled to open in April. We continue to feel good about our prospects of being at the cap of 30 stores by September 30, 2021, when the cap is lifted to 75. The competitive landscape continues to evolve with the addition of more stores in certain provinces. While we will have our share of stores progress from being in the queue to being open and increase our revenue streams, more stores will nevertheless add to the competition overall. I believe that our growing and experienced team is more than up to that challenge. To prove this, I'll point to our performance in Alberta during Q1. The Alberta market averaged 549 open stores during the three months ended January 2021. This was up 44% versus the prior year. Yet, our stores that were open during that time were not only able to hold their own, but our consolidated same-store sales actually increased 14% year over year. We're extremely proud of that number, but to be clear, this is not a forward-looking statement. Specifically, the number of stores open in Ontario today is more than 10 times what it was a year ago, and we're not totally immune to the laws of economics. While there's still a month to go, and we have already had to deal a few fits and starts related to COVID, we are confident that our excellent team, our experience, and our skill will allow us to continue to outperform the market going forward. Our industry-leading Canna Cabana concept revolves around the convenience one-stop shop experience for our customers that include an unparalleled selection of consumption accessories at unbeatable prices, and features our educated and well-informed bartenders, coupled with our industry-leading Cabana Club loyalty program, where we provide our loyal customers a cash discount on every purchase. These features have led to over 50% of our daily transactions arising from our Cabana Club members. We're taking further steps to strengthen our position against our competitors by creating our own retail value brand which we will launch shortly in target markets where appropriate. More details will be announced in due course. In the meantime, we continue to strengthen our unique concept, which is very well received as evidenced by the strength of our repeat customer numbers. We're also leveraging an aggressive accessory strategy that is being implemented across locations right now to further fortify stores. Investors are banking on Hightide's management team. This is the team that just reported record-setting revenue and EBITDA by our company to date. during the quarter where we did the following in addition to just running our business. We closed the acquisition of Meta, effectively doubling our size and realized 71% of targeted synergies. We announced the acquisition of Smoke Cartel, adding to our US presence and technical capabilities. We pursued a NASDAQ listing and dealt with COVID lockdowns. This team has kept executing for shareholders. This team has $33 million in the bank, a great track record for delivering, a diversified presence relating to our accessories and U.S. business we can leverage. I'm confident we will continue to maintain our market-leading position regardless of short-term competitive dynamics. With that, I will now turn the call over to Rahim Kanji, our CFO, to discuss our financial results.

speaker
Canna Cabana

Thank you, Raj, and good morning and welcome, everyone. This was a breakthrough quarter for Hightight, and I'm incredibly pleased with these results. In the first quarter ended January 31st, 2021, the company recorded consolidated revenue of $38.3 million, representing an increase of 179% year over year and 54% sequentially. Revenue from our retail segment includes our brick and mortar cannabis stores in Canada, primarily under our Canna Cabana banner, as well as Grass City, the online retailer of consumption accessories which has been operating for over 20 years, and CBD City, the online retailer of CBD in the US, which we launched less than a year ago. Retail revenue was $36.8 million in the first fiscal quarter of 2021, having more than tripled year over year. The primary driver of this increase was the meta acquisition, as well as other stores we built organically. Revenue from our wholesale segment was $1.6 million in the first fiscal quarter of 2021. Even though we currently face production and logistical challenges, particularly regarding product coming from overseas, I note that wholesale revenue was still up 13% year over year. Our consolidated gross profit was $14.8 million in the fiscal quarter of 2021, or 39% of revenue versus 35% generated in the fiscal first quarter of 2020. So revenues were up and gross margin percentage was up. But what I'm arguably most proud of is our cost control while we have been growing with a keen focus on profitability. While revenue was up 179% year over year, our OPEX excluding depreciation was only up 90%. Put another way, our operating expenses excluding depreciation represented 28% of revenue this quarter, down significantly from 41% of revenue in the prior year's quarter. These savings for shareholders are the tangible benefits we reap when we increase our scale as a company. Going down to the bottom line, the company generated $4.6 million in adjusted EBITDA, which was our strongest quarter ever. Our EBITDA margin percentage for the quarter was 12%, consistent with the 10% to 15% range we had previously messaged to the market. While we are very proud of that margin, we do know that the percentage may take modestly lower in future quarters as we keep increasing the top line, particularly given increasing competition as well as the uncertain landscape of what seems like rolling on and off lockdowns. One item I would like to address head on is our net loss of $16.8 million for the quarter. The single largest driver taking our record EBITDA of $4.6 million into the negative net income territory is a non-cash accounting charge, specifically a revaluation of derivative liabilities of $10.5 million. This primarily relates to warrants issued to Windsor Capital in 2019, which has a cashless exercise option. The feature creates a warrant liability on our books, which is directly driven by our share price. As the price of our shares tripled during the quarter, this liability significantly increased, causing a $10.5 million charge on our income statement. As the CFO, I'm not happy about how it looks, but given its non-cash nature and frankly the main cause that drove this item, I'll take it. This liability gets revalued every quarter based on our stock price. Critically, the EBITDA we're generating is translating into cash. Our cash flow from operations before working capital was a very impressive $3.5 million this quarter, which continues to put us in a very strong position to pay down our already greatly reduced debt level. Speaking of that, our balance sheet is in fantastic shape. Cash levels are healthy, and there are no material near-term debt maturities which concern me. As of today, we have $33 million of cash in the bank. Looking at our debt levels, all of the remaining $24 million of convertible debt we have is in the money and 44% of it isn't even due until 2025. Our non-convertible debt totals only $16.8 million and $13.2 million of it isn't due until the end of 2024 or in 2025. In closing, I want to take this opportunity to once again Once again, thank our amazing team who helped us generate the most profitable quarter. Despite the ongoing challenges relating to the pandemic and increased competition in Canada, we continue to diligently execute our business plan, which includes controlling costs, growing the top line, and generating value for our shareholders. With that, I will now turn the call over to the operator to open the lines for the Q&A.

speaker
Operator

Ladies and gentlemen, if you have a question or comment at this time, please press the star, then the one key on your touch-tone telephone. If your question has been answered and you wish to move yourself from the queue, please press the found key. We ask that you limit yourself to one question and one follow-up, and feel free to get back in the queue for further questions. We'll pause for a moment to compile our Q&A roster.

speaker
spk09

Our first question comes from David Cadeca with ATB Capital Markets.

speaker
David Cadeca

Hi, good morning guys. This is actually Frederico chiming in for Dave. Congrats on the quarter and thanks for taking my questions. I just wanted to touch first on same-store sales. So you guys obviously had a good quarter and 14% same-store sales growth compared to last year. Really strong. So I'm just wondering if you know, if you continue to see this kind of double-digit organic growth in some of your other stores, and what are your expectations for that going forward into 2021?

speaker
Kevin

Yeah, good morning, Federico. So, you know, it's too early to tell for this quarter, but COVID lockdowns, competition, and we even had tough weather in January, which did impact us a little bit, but our team continues to execute, you know, despite the macro picture, and we believe we'll continue to outperform the market. throughout 2021. We're on the ball regarding the changing market conditions and are taking aggressive steps right now to ensure that despite the lockdowns and despite excessive competition, we can maintain our leadership position. And one of these steps, Federico, it includes leveraging our accessories portfolio more in our retail stores. But the one thing I want to point out here, Frederico, that remember, we still have 50% of our daily transactions being conducted by Cabana Club members. So as a retailer, you know, you've got to love that kind of loyalty, and we see this continuing throughout 2021.

speaker
David Cadeca

Thanks, Raj. So that's really helpful. And then just touching on GrabCity. So you had some strong growth there in terms of visitors, according to your MD&A, and increasing your customer base by 15%. year over year. So just wondering also about that growth. Maybe, you know, did it have some positive impacts from COVID, you know, people shopping more online? And what kind of growth do you see happening going forward? And then maybe just if you could tie that up with your expectations regarding a small cartel. Thanks.

speaker
Kevin

Yeah, absolutely. So, you know, Grass City and small cartel is such beautiful businesses to have in our portfolio. You know, they're exciting businesses. They generate revenue and It helps us with our strategy when federal legalization takes place. We already have two of the most popular e-commerce platforms in the world. And yes, you're accurate, Frederico, when you say, has it had a positive impact because of COVID? The answer is yes. But we also, when we purchased Grass City, they were selling around 3% of accessories made by famous brands. Today, they sell around 70% of everything they sell on Grass City is manufactured by us. We've maneuvered a lot to take this business forward from what it was over the last 18, 19 years before we acquired it in 2018 December. We were doing fulfillment out of Amsterdam. Today we do fulfillment out of Las Vegas because 80% of our customers live in the United States. So we've totally changed the business model by changing the fulfillment, by adding our own products. 70% of our SKUs, like I mentioned, are coming from us. which has helped increase margins and which has helped attract even more customers. And I could say, you know, for Smoke Cartel, it goes one step further. We're doing all of this actually without the use of any inventory. Sean has done a tremendous job building this proprietary dropshipping technology, which honestly I cannot wait to implement it across all of the Hightide ecosystem, which will include gradcity.com, cbdcity.com, and also on our Kanakabana website. You know, the Grass City and Smoke Cartel businesses are looking very good. You know, even right now, I'm looking at Smoke Cartel's numbers. We've only acquired it for, what, a week now. And even on a standalone basis, it's doing very, very well. So very happy with the way the business is progressing. And yes, COVID has helped us with e-commerce. But most importantly, you know, we vertically integrated this side of the business. And we've set ourselves up really nicely for federal legalization when that occurs.

speaker
David Cadeca

Thanks, guys. That was really helpful. Congrats on the quarter. Again, I hope back with you.

speaker
Operator

Our next question comes from Andrew Semple with Echelon Capital.

speaker
Andrew Semple

Good morning, and congrats on the strong financial results. Thank you, Andrew. No problem. First question here, as you just said, you recently closed the acquisition of Small Cartel. Could you maybe elaborate on some of the integration milestones there may be for that business? Kind of what are the operational goals to more broadly implement their proprietary dropshipping technology more broadly across your e-commerce platform?

speaker
Kevin

Yeah, Andrew, absolutely. Like I was just talking to Federico about it, you know, Smoke Cartel is truly a great business that we acquired. But it's only been a week since the acquisition started. that we closed the acquisition, you know, small cartel numbers continue to rise. We're just looking at it yesterday and every day is a better day than the day before. And it's driven by their proprietary dropshipping technology, like you pointed out. And, you know, we're going to, the integration side of the small cartel business with Hightight is primarily around this dropshipping technology that we've acquired. We want to implement it on Grass City. We want to implement it on CBD City. Just to give you an example, You know, Grass City has 6,000, 7,000 SKUs online on its platform, which is massive to begin with. But with this dropshipping technology, we can go from 7,000 SKUs to potentially 15,000 to 20,000 SKUs. And that, it turns out, to be making it a much larger platform, reaching a much larger base of our customers. And, you know, we could do the same thing, basically rinse and repeat it on CBD City and on Grass City. So integration-wise, we're on it. It's going to take us a couple of months to get it on Grass City and CBD City, but it's moving at a nice pace. Me and Sean, this is the most exciting side of the business for us, so we are in discussions every day and we are working on it. So you should see this implementation happen throughout this quarter and then also the next quarter going forward.

speaker
Andrew Semple

Great. That's very helpful. And then my next question here, just on the recent pace of retail store openings in Canada, you know, that's clearly accelerated over the past month. You know, just want to get your thoughts on what we could expect in terms of a pace of retail store openings going forward, I guess barring any kind of lockdowns that may slow things up.

speaker
Kevin

Yeah, so, you know, March was a record quarter for us as we organically opened eight stores. So we're going to definitely see more stores open up in April, and both in Alberta and Ontario, but I don't really think we're going to match eight stores again this month. But we'll definitely have more stores coming up in April, so stay tuned for that. And then, you know, the accelerated pace planned by AGCO should also help. They've gone from the 20 stores to 30 stores, so that's also speeding things up, and that should help us to put another 15 locations that are in queue right now built and operating before the end of September to reach our maximum of 30. So I'm feeling pretty confident about that. And then we feel good about getting into triple digits by the end of this calendar year. Again, Alberta, Saskatchewan, Manitoba, Ontario included. And that said, that's based on where things stand today. But yesterday, again, we heard just from media reports that there may be more lockdowns and shutdown measures coming in Ontario. you know, as a result of the spike in the cases and ICU admissions. So we'll have to see how that goes.

speaker
Andrew Semple

That's very helpful. Congrats again on the results. I'll hop back into you. Thanks.

speaker
Operator

Our next question comes from John Chu with Desert Jan Capital Markets.

speaker
John Chu

Hi, good morning. Maybe just a little bit more color on in terms of how much the pandemic and really more the store lockdowns and curbside pickup has hamper sales i know you had a really nice quarter there um really impressive especially considering that you've got a seasonally week january included in that but any sense of how much sales how much more sales could have been without the lockdown or at least the store lockdown and then kind of related to that i'm kind of curious whether or not you found that the lockdown has impacted the sale of some of the higher margin products you know we've been of the view that some of the upper premium-ended products may not sell very well online or through a curbside pickup, and that the consumers would probably want to have discussions with a bud tender and maybe trying to get a visual effect of what that product looks like. So I'm just kind of curious if you've seen that have an impact on the margins as well. Thanks.

speaker
Kevin

Sure. Good morning, John. So, you know, let's just face it. Like, this last quarter was – full of lockdown challenges, primarily driven by Ontario, which is the market we're really trying to grow as quickly as possible. And then we were limited to click and collect and delivery for a while. It's opened up since then, but we're still only at 25% retail capacity. So we've surely almost immediately noticed a drop as soon as we went into those conditions. And we know that illicit market starts to ramp up when that happens. So, you know, The last quarter which passed, despite the pandemic, despite the lockdowns and having to maneuver to click and collect and delivery, we've still delivered an absolutely stunning quarter. So it did not affect us in Q1 as much as it could potentially have. But could we have done better without the lockdowns? Absolutely, we could have done better. So I feel pretty bullish, you know, once the pandemic subsides, we should start seeing real numbers that we can see that these are the numbers that these stores generate versus the depleted numbers that we're looking at today, although last quarter they were not as bad, although the challenges were severe. And then to answer your question whether customers are buying premium products at click and collect locations, so it's definitely affected us. When a bartender cannot recommend what type of product the customer can purchase, that excitement is missing. And you cannot increase your basket size. It's very limited to what the customer decides to purchase and generally how that goes. So is there an opportunity to enhance basket size and margin? There absolutely is. And I'm hoping, you know, the pandemic is now short-lived, maybe another quarter maximum too, and then we should see the potential benefit of everything coming back online as usual.

speaker
John Chu

Okay, that's very helpful. Thank you.

speaker
Operator

Our next question comes from Shanmir with Canaccord Genuity.

speaker
Shanmir

Good morning, everyone, and congratulations on the quarter. My first question here is just to touch on your outlook a bit, specifically as it relates to the store openings in the Ontario market. So it's been mentioned a few times that you're going to reach the 30 store limit by September 30th, but I just wanted to get an understanding of for the concentration of those new store openings. Particularly, what are your views of opening new locations in Toronto? Anecdotally, it seems as though there's a lot of, there's a store pretty much every corner now. And we've heard from other operators that it's becoming increasingly difficult to locate attractive locations in the city. So just wanted to get an understanding of where those new stores will be from a geographical concentration perspective, and maybe you could use signed leases as a proxy. for where those focus regions are.

speaker
Kevin

Sure. So you're on point when you're saying that Toronto is becoming very crowded. We are looking at, it doesn't matter what area of Toronto you look at, there's an excessive amount of stores opening. So our strategy definitely revolves around, and I don't want to give it up on this conference call, but we do have a very unique strategy for Ontario locations. And we continue to build upon that momentum, but I can confirm that we're also very motivated to look GTA and outside of the GTA, then opening stores in Toronto, and basically getting into price wars that just doesn't make sense. So like I said, our strategy is differentiated. If we were sitting one-on-one, I might have shared that with you, but I don't feel like doing that on this conference call. But we're definitely looking at sites outside of Toronto.

speaker
Shanmir

For sure. Maybe we can hop on a call later then. Um, on, uh, on, uh, my next question, uh, I just wanted to touch on, um, uh, or get a sense for your, uh, Canadian store performance, particularly as it relates to the 2.0 product. Um, I guess based on feedback that you're getting, um, what product categories, uh, are high tide looking to ramp, uh, most aggressively and, and where it's kind of the consumer interest today. And then on the flip end, um, is there any product within the 2.0 set that isn't performing on pace with the rest?

speaker
Kevin

Yeah, Shane, so 2.0 category is an interesting one because it gives us a slightly higher margin opportunity because they're value-added products. So, you know, vapes are sitting at the overall categories around 30% or so, and in that category, vapes are now sitting at around 17%. Just about, I would say, five, six months ago, we were at 11%, 12%. So vape segment continues to increase, which we expected. looking at the American markets and what's happening in Colorado and Washington, because they are mature markets, so we know we're trending even higher. There's a lot of consumer interest in vapes. And then edibles are around 5% of our business chain, but I honestly think that that could be a little bit better, but it's early days and we deal with this 10 milligram THC limit on edibles, which is also a bit of a deterrent for majority of the customers to get into edibles. So it's a particular class of customers that go for it, and today they're sitting at around 5%. And then concentrates are around 2%, which is another category that I think will increase to around 5%. Drinks are still only 1%, and this is not shocking considering that drinks are still only about 1.5% or about 2% in the mature American markets. And then topicals are less than 0.5%. To answer your question best on where the consumer interest lies, I would say Vape is the top category with about 17% of the total share.

speaker
Shanmir

Thanks for the call, Raj. That's very helpful. I'll pass it along now.

speaker
Operator

Our next question comes from Roger Grovar with Small Capital Investment Fund.

speaker
Roger Grovar

Good morning, Raj. Congratulations to you and the team on a very good quarter here. A couple of questions here for you. You've managed to retire or you've actually managed to renegotiate a number of favorable terms on lowering your debt payments. You've renegotiated extension to terms on the maturity dates. You've retired some debt, so congratulations on that. Tying that in a little bit here going forward, your increase in EBITDA while you've been aggressively growing, can you maybe add a little bit of color on that going forward, what we can expect if we can continue to see that?

speaker
Canna Cabana

Ray, do you want to take this? Yeah, sure. Thanks, Robert. I'm very, as I mentioned, very happy with our current state of our balance sheet, which is very, very strong in terms of us generating operating cash flows and having great debt partners that have allowed us to extend maturities and reduce interest rates. As an operations, we've been very vertically integrated and have had a diversified ecosystem for over a decade. Efficient management of our businesses has been our biggest strength. We have proven this time and time again, constantly improving our EBITDA numbers as we have our eye fixed on operational efficiencies. We are in the top tier of Canadian cannabis chains by store count. but we also have built an impressive ecosystem of U.S. e-commerce and accessories manufacturing. We are also at a point now where we can truly realize the benefits of scale. Recall how our operating expenses as a percentage of revenue really declined this quarter once Meta's numbers were added to ours.

speaker
Roger Grovar

Okay, and just one follow-up question, if I may. Your Catacabana membership program, membership program. Had you disclosed or could you give us a number of that membership program?

speaker
Canna Cabana

Yes, sure. We did disclose that number in MD&A and actually I'm very proud to say that we're pretty much almost close to 100,000 marks as of today right now. What's really interesting in that number is the actual over 50% of our daily transactions are done by club members, which is a very proud metric to have. Majority of our sign-ups are in-store sign-ups, so when the members come to make a purchase, if they're not a member, immediately for the benefits they receive, they join as a member. So we're very proud of that milestone that we've achieved as of today.

speaker
Roger Grovar

Great. Thank you, gentlemen. Great quarter. Great quarter.

speaker
Operator

Thank you. Our next question comes from Aaron Gray with Alliance Global.

speaker
Aaron Gray

Hi, good morning, and thanks for the question. First one for me is just on the M&A strategy that you touched on specifically in the US. You've got some of the e-commerce platform, but we'd love to get your thoughts in terms of how you think about incremental M&A in the US in terms of what types of platforms and how best you're looking to utilize those potential M&A targets for the company as you think about US federal regulations evolving and potentially becoming permissible or legal. Thanks.

speaker
Kevin

Good morning. So, you know, we continue to be very active and are currently evaluating many opportunities. And given how diverse we already are, there are a lot of different verticals that make sense to us, like e-commerce, wholesale, accessories, brands. We can look at so many things. U.S. CBD. But, you know, M&A takes time before you reach a stage where it's announceable to the market. But rest assured, we're out there combing through opportunities right now and moving them through the funnel, if that makes sense. But we have a clear line of sight on potential deals which could fit our ecosystem perfectly and be immediately accretive. But I want to make sure we're taking the time and we're not getting overly excited because so many groups have reached out to us and making sure we get the bang for our buck when we're doing M&A and the fit is a perfect fit for our ecosystem. So yes, we're active and looking at new companies right now.

speaker
Aaron Gray

Great, thanks, appreciate that. And then kind of going back to your own potential branding strategy within Canada, you talked about formats a little bit before, but we'd love to get your opinion in terms of where you're looking to price relative to the other brands in the marketplace as you continue to evolve and roll out your own brands. Obviously, there's been a lot of pricing pressure within the market, within Flower, as well as Vape, so I'd love to get your opinion on that and how you think about your own pricing strategy for brands. Thanks.

speaker
Kevin

Yeah, so you know, We are extremely proud of our one-stop cannabis shop ecosystem, which is truly a unique concept in Canada, and I haven't seen anything like this even in the United States. Anyone can fight a price war or just drop the price, and then what? The whole market just simply adjusts to that, and then it's survival of the fittest from that point. But what we're doing is we're creating a very unique ecosystem and giving our members, the Cabana Club members, an opportunity to not just get to see the biggest selection in cannabis and 2.0 products, but also accessories. You need a type of accessory to consume cannabis, whether it's rolling papers, you know, water pipes, vaporizers. And biggest accessories are a huge part of our DNA. We've made our stores with this unique experience where you've got a lot to see. So, you know, if my next-door neighbor or three blocks away a cannabis store has two TV screens and you go in there, and you make an order, well, there's a lot more to see and do at Tana Cabana. And we simply think, you know, if we keep on this and build the stores that we're building today, we're going to continue to see customer loyalty. But are we looking at price compression in the market? Is that happening? That is a fact. It is happening. And in certain markets, you know, we're fighting fire with fire. If we see that competitors are aggressively dropping price, We're not waiting on it, and we're taking steps right now to fight that, and it helps us because we already have an accessory strategy. So coupled with the price compression that we're dealing with, because we have this unique accessories play, we feel that our ecosystem is a lot more balanced than most of our competitors. So we feel good about it going forward, but yes, we are seeing price compression in the market for sure.

speaker
Aaron Gray

All right, great. Thanks for that comment.

speaker
Operator

Again, ladies and gentlemen, if you have a question or a comment at this time, please press the star, then the one key on your touch-tone telephone. Our next question is a follow-up from Andrew Semple with Echelon Capital.

speaker
Andrew Semple

Hi there. Thanks for taking my question again. Rahim, I just want to go back to something you mentioned, the prepared remarks. There might be some factors holding back the EBITDA margins from returning to prior levels. I just want to dig into that dynamic there. I was wondering if that pressure that you are seeing might be on the gross margin side or whether it's more on the operating cost side as you continue to scale the business and invest in growth.

speaker
Canna Cabana

Yeah, thanks. Really good question. So just how Raj mentioned about the price compression that we're seeing in the market, and as we mentioned that we have our own strategy with the one-stop shop experience and accessories, But in those areas where we are facing extreme price pressures, of course, we're going to fight fire with fire. And that is going to result in a short-term impact to our gross margins. So as those markets become more competitive, we have to match where the markets are, and that will have an impact to our margins. But I'm hoping that's a short-term margin hit versus a long-term impact. And at the same time, on our OpEx expenses, as we mentioned, our OpEx percentage as a revenue has significantly declined from quarter over last year quarter. And we will continue that trend. However, with our growth and M&A strategy that we have in place, we might see some increase to our OpEx in the short term as we acquire future acquisitions and integrate them into our ecosystem.

speaker
Andrew Semple

That's good, Khalid. Thanks for taking my questions today.

speaker
Operator

Our next question is a follow-up question from John Chu with Desjardins Capital Markets.

speaker
John Chu

Hi, just one quick follow-up here on just on the inventory levels. We've heard anecdotally that some of the provincial wholesalers and more specifically Ontario, they've been destocking for quite a while and they haven't really been making any repurchase programs. So I'm wondering whether or not that's affecting your retail stores in terms of the inventory level getting low or at least getting low in some of the more popular brands and if that's becoming a concern going forward. Thanks.

speaker
Canna Cabana

Yeah, thanks for a good question and I actually like to give a hats off to our operations team, our buying team that does inventory buying on a weekly basis for us. They've been very disciplined and very strategic in purchasing inventory that our consumers are wanting and are high in demand. and also ensuring that our inventory levels are reasonable and we're not buying excessive inventory that we don't need to. We monitor that on a regular basis, and as of right now, our team's done a fantastic job in maintaining our inventory levels and turning over inventory at a higher level so we're not stuck with inventory that either LPs drop the pricing on it or have an excessive supply on it. And so, in essence, it hasn't affected us as of yet, right now. And again, thanks to our buying team.

speaker
John Chu

Okay, thank you.

speaker
Operator

And I'm not showing any further questions this time. I'd like to turn the call back over to Hightide CEO, Ross Grover, for any closing remarks.

speaker
Kevin

Thank you, Operator. In conclusion, I'd like to thank all those on the line for their time and their interest in Hightide and our growing and increasingly profitable family. With that, I will ask Operator to close the line. Have a great day, everyone.

speaker
Kanakabana

ladies and gentlemen an all-time classic like capital groups new etfs there's so much behind it like thinking long term can i find an etf with a whole lot behind it with capital group i can

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