Intellicheck, Inc.

Good afternoon and welcome to the IntelliCheck Q2 2023 Earnings Call. At this time, all participants are in lesson-only mode. A brief question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star then zero on your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Paul Jackson, Investor Relations. Thank you. Please go ahead, sir.

Thank you, operator. Good afternoon, and thank you for joining us today for the IntelliCheck second quarter 2023 earnings call. Before we get started, I will take a few minutes to read the forward-looking statement. Certain statements in this conference call constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as amended. When used in this conference call, words such as will, believe, expect, anticipate, encourage, And similar expressions, as they relate to the company or its management, as well as assumptions made by an information currently available to the company's management, identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs about future events. As with any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances, And the company undertakes no obligation to and expressly disclaims any obligation to update or alter its forward-looking statements, whether resulting from such changes as new information, subsequent events, or otherwise. Additional information concerning forward-looking statements is contained under the headings of safe harbor statement and risk factors listed from time to time in the company's filings of the Securities and Exchange Commission. Statements made on today's call are as of today, August 10, 2023. Management will use the financial term adjusted even on today's call. Please refer to the company's press release issued this afternoon for further definition, reconciliation, and context for the use of this term. We'll begin today's call with Brian Lewis, IntelliCheck's Chief Executive Officer, and then Jeff Ishmael, IntelliCheck's Chief Operating Officer and Chief Financial Officer, who will discuss the Q2 2023 financial results. Following their prepared remarks, we will take questions from our analysts and institutional investors. Today's call will be limited to one hour, and I will now turn the call over to Brian.

Thank you, Gar, and welcome everyone to the Q2 2023 earnings call. Before I speak about our results, some highlights, and some of the things we're doing to raise awareness of intelligence, I'd like to give a brief overview of who we are in case you are new to our story. IntelliCheck has taken its place as an industry leader, and we continue to distinguish ourselves as an exceptional identity validation company because our technology solutions are exceedingly accurate and extremely fast. Many of you on this call are familiar with us, but for our newcomers and those of you who use an update, we are evolving, we are growing, and we continue to be focused on refining at every level to expand our penetration in key market verticals. I believe that this growing reputation for excellence has led to our use by some of the largest banks and credit card issuers in the United States and Canada at their teller workstations, call centers, online, and in their stores to validate their customers' identities. We are currently in approximately 30,000 retail locations and over 4,800 bank and lender branches, not counting the pilots, and adoption continues to grow. I feel equally confident that our demonstrated superior speed and accuracy is key to the fact that 28 state-level law enforcement agencies use IntelliCheck to validate IDs. And keep in mind that while law enforcement are the only people that can directly connect with every DMV in North America to validate an ID, they choose IntelliCheck. Again, speed, accuracy, and ease of use are the distinguishing factors. Not to stop there, we're also much more than just ID validation for bars, restaurants, retailers, banks, and law enforcement. For example, one of our verticals is our cannabis vending machine clients. To buy cannabis products, the customer scans a QR code on the vending machine screen with their mobile phone. That prompts our system. The ID is validated to prove it is real and you are of age. Then a selfie is taken for facial recognition to show that you are the owner of the ID that you're holding. And the person is then geolocated to prove that they are standing at the machine. Pretty sophisticated. We are used by our clients because we simplify and speed the process, allowing them to onboard more clients faster without making them feel like a criminal. And almost as a byproduct, we virtually eliminate fraud. And although I know there are many of you who may know our story very well, But given the number of locations we're in, I'm willing to bet that the majority of the people on this call have been run through our validation services and didn't know it was us. Whether opening a credit card, doing an in-bank or online banking transaction, making a change to an existing account, buying a car, or making a retail or age-restricted purchase, we are increasingly an integral part of the process. trusted by our customers, protect their business, reputation, and you. So with all this in mind, now on to some of the financial highlights that Jeff will further detail later. I'll start by saying that our trailing 12-month SaaS revenue continues to increase and has every month for the last 42 months. Our momentum continued in Q2 of 2023, with SaaS revenue up 19% to $4.7 million, from 3.9 million in Q2 of 2022. Gross margin improved to 92.5%, and we were EBITDA positive for the quarter. All of this positions us to continue to invest in the growth of the business. Looking at some sales updates of note for the quarter, financial services company number three ran through their scan allocations and renewed for another 2.5 million transactions. Turning to the pilots of the two regional banks with 1,400 and 2,700 locations that will use IntelliCheck in their bank branches, call centers, and digital use cases, here's an update. The 1,400 location bank intends to roll out next month when they finish the software update on the remaining scanners in about a third of their branches. The 2,700 location bank is live in their contact call center for high-risk Italian openings with their much more expanded digital and online use case planning to go live later in Q3. The good news is that we are already in discussions on expanding to other departments within each bank, which is exciting and demonstrates their endorsement of our products. Last quarter, I spoke about a channel partner who has incorporated IntelliCheck into their platform and is working with an auto manufacturer with 2,700 rotations. The manufacturer saw the early success of the pilot and decided that the launch had to be a big bang, but they had not adequately developed training materials or trained their trainers. That is being done now, and they plan to launch in September. You may have seen the press release about the success of the pilot program we had with the City of Charleston, South Carolina bar and restaurant owners, which now has become a permanent program. During the pilot, we detected 3,400 fake or invalid IDs. And I can tell you the bar owners and security staff love the system. My daughter lives in Charleston and had her ID checked at a venue. She asked the man what they were using, and he said IntelliChat. And she said, my dad's the CEO. And it turned out he was the CEO of the security company hired by the venue. He gave her his card and asked her to have me call him. I did, and he couldn't stop raving about IntelliCheck. We are now looking to replicate this program in other college towns or places with rowdy entertainment districts. Last quarter, I spoke about the diversification of our client base. So to provide further color in that regard, I thought a list of some of the types of clients we sold into in the quarter will help illustrate this progressive growth. We onboarded 17 bars and restaurants. We onboarded an event security company, an online marketplace for premium event seating, two more cannabis vending machine companies, a credit union, and a small online bank, an internet child safety company, nine more title companies, and additional auto dealers. What I continue to see is there are a lot of business to be had in the $5,000 to $50,000 annual revenue market, but our challenge has been We still do not enjoy the brand recognition befitting a company with multi-market vertical success, especially with the pedigree of our clients. As you know, we've engaged in a growing number of efforts to address this challenge. We still aren't satisfied with where these efforts are standing, so we have brought on board an agency to re-rant and further develop our messaging. As part of this process, they're speaking with clients across all sectors. We asked the head of fraud at one of our largest banks, that he would be willing to speak with the agency. He basically told us he would love to because so many of our competitors only do about 20% of what they say they can do, while IntelliCheck does 100%. He said that anything he could do to help us improve our message and awareness and grow our business would be great for an industry that is trying to stop fraud. When a client of this stature makes such an endorsement and offers further support based on the value of our technology solutions, it speaks volumes. We expect this branding work to be done in Q4 and be ready to launch early next year. We believe that raising awareness about IntelliChat will help drive interest and leads in markets where we know accuracy is important because the stakes are so high. As part of our evolution and refinement, we've made some personnel changes as well. We've promoted Jeff to Chief Operating Officer in addition to a CFO role. Jeff has a very strong growth-focused SAS operational background, and his assuming this role allows me to spend more time on important initiatives in areas like sales, marketing, and branding. In his new position, Jeff will look to ensure our internal systems are all fully operational, and properly integrated with each other. In addition, given his channel partner experience at Cylance, which really accelerated their growth, he is tasked with building out the systems and programs needed to support this, and I will let him speak more in detail about that shortly. We have also brought in a new VP of Engineering, Jonathan Robbins. We brought him on board for two reasons. First is to upgrade our technology stack, which will reduce our dependence on Microsoft products and Azure. We believe this will reduce our overall IT costs in 2024. The other reason is his data analytics experience. In his most recent role, he worked for the Chicago Cubs to develop a database and AI for them to track players, even young players, and build models that would help them predict future success and therefore who they should draft or trade for. That is important because we've been speaking about data and the power of the data in a community setting. Each of our clients use their own data, nothing more, but we see it all. Our clients are very enthusiastic about pooling the data and then using AI and machine learning to glean insights to be used in modeling. Some said that would provide significant value along with ID validation. Jonathan is in the process now of building out the data lake. that can make that happen. I am very enthusiastic about the exciting developments happening here at IntelliCheck. We look forward to sharing more on our expanding efforts to perfect and deliver our messaging on point, and about products such as the new effort being developed to tap into our data to help our clients stop even more fraud, and therefore generate more revenue. With that, I'll turn it over to Jeff.

Hey, thank you, Brian. I'm pleased with the continued progress that we've been making across all levels of the organization as we continue our efforts to redistribute our spend and investment into the areas that will fuel our growth and profitability. Our second quarter SaaS revenues saw growth across our top accounts versus the prior year, continued to report a higher average price per scan versus the prior year, and we continued our progression towards adjusted EBITDA neutral results for the year. As Brian mentioned earlier, we're pleased to see the continued trailing 12-month growth progression in SaaS revenues each month, which has been achieved consecutively for the last 42 months. Continuing to cast a critical eye to the metrics of our SaaS revenue, it's encouraging to see a 14.7% increase in our average price per scan versus the prior year, while we continue to see sequential monthly growth in our transaction activity. With one large customer whose activities are primarily predicated on parsing consumer data at the point of transaction, Our average price per scan is up 17% versus last year when adjusted for this customer. I'm also pleased to see that our average price per scan has grown sequentially for the last 18 months, and we will continue to maintain a focus on the development of this metric. This is especially encouraging as it continues to speak to the testament of value realized by our customers. We are maintaining a focus on ensuring that renewals across the entire customer landscape are including annualized CPI increases and that we continue right-sizing legacy customers that are entering renewal periods. As we previously shared, to drive revenues, we've been shifting our expense focus to have a greater emphasis on SG&A, specifically our investment in sales and marketing. We're maintaining our focus on operating expenses to ensure that we achieve the expected return on our investments in this area. Within the Q2 period, we initiated a complete overhaul of the customer success team, as well as the platforms they were operating on to better support our existing customers, as well as ensure a smoother onboarding experience for new customers. We also signed and commenced a full brand strategy initiative that will be realized during the Q3 and Q4 periods. We are also beginning the recalibration of our digital advertising strategy to increase the quality of our lead generation efforts. We are finalizing the release of a co-branded industry case study, and we're now initiating the implementation of our channel program to be completed by the end of the year. As Brian mentioned earlier, we're excited to be putting in place a more formalized program that will support an expanded group of resellers, providing marketing development funds to support their respective channels or regions, as well as develop a collaborative approach with our existing sales team on increased lead generation efforts. We expect this program to have a noticeable impact on our 2024 pipeline growth and bookings. We believe that the combination of efforts discussed above will provide the necessary support from the sales team to drive increases in customer engagement, bookings, and revenues in 2024. Turning now to our second quarter results. Revenue for the second quarter of 2023 increased 18% to 4,716,000 compared to 4,008,000 in the same period of 2022. Our SAS revenue for the first quarter of 2023 grew 19% to a record $4,663,000 from $3,928,000 during the same period of 2022. Gross profit as a percentage of revenues increased to 92.5% for the second quarter of 2023 compared to 90.9% for the same quarter of 2022. The increase was driven by a higher concentration of SAS revenues, a nominal decrease in hardware revenue, as well as continued improvements in our cloud cost structure. As we discussed during the first quarter earnings call, we continue to model gross margin performance at a range of 90% to 91% as we continue to improve our cloud cost infrastructure and may experience some cost overlap, thus nominally impacting our current gross margin performance. While we continue to scrutinize our cost structure, we'll continue to assess the specific impact. Operating expenses, which consist of selling, general and administrative, marketing, and research and development expenses, increased 392,000, or 8%, to $5,137,000 for the second quarter of 2023, compared to $4,742,000 for the same period of 2022. The increase was primarily driven by higher general and administrative costs, specifically headcount-related expenses related to the full accrual of severance-related expenses. Included within operating expenses for the second quarters of 2023 and 2022 were 323,000 and 446,000 respectively of non-cash equity compensation expense. While lower this quarter, we expect our total non-cash expenses will continue to comprise approximately 13 to 15% of our operating expenses, with stock-based compensation comprising 90% of that figure. We continue to implement aggressive expense reviews to ensure we are effectively allocating the proper areas to support our growth initiatives. With respect to our Q2 operating expenses, we enacted changes to the team that resulted in the Q2 severance accrual of $417,000, which were fully accrued to employment agreements previously in place. From an annualized perspective, these personnel changes, along with additional changes, will yield approximately $2.1 million and operating expense savings that we'll be able to reallocate towards our investment in sales and marketing initiatives, specifically the brand strategy initiative and the launch of the channel partner program that will lay the foundation for the incremental revenues in 2024. The company reported a net loss of $777,000 for the second quarter of 2023 compared to the net loss of $1,098,000 for the same period of 2022. The net loss per diluted share for the second quarter of 2023 was 4 cents compared to the net loss per diluted share of 6 cents for the same period of 2022. The weighted average diluted common shares were 19.1 million for the first quarter of 2023 compared to 18.8 million for the same period of 2022. Adjusted EBITDA for the second quarter of 2023 improved by 619,000 or 106%, resulting in a gain of 36,000 compared to a loss of 583,000 for the same period of 2022. As a result of the expense initiatives we continue to put in place, we're able to realize improvement in our adjusted EBITDA results when compared to the same period last year, as well as the prior quarter. Turning to the company's liquidity and capital resources. As of June 30, 2023, the company and cash and short-term investments in the form of U.S. Treasuries that total $9.1 million that is currently on deposit at Citibank and Capital One. Working capital defined as current assets minus current liabilities of $8.3 million, total assets of $21.6 million, and stockholders' equity of $17.3 million. It's worth noting that the US Treasury subsequently matured in July, and we have rolled these over into a new tranche that matures in December with a weighted average rate of 5.1%. The company has a $2 million revolving credit facility with Cat City Bank that is secured by collateral accounts. There are no amounts outstanding under this facility, and the facility was not utilized during the quarter. Turning now to our internal initiatives. Our second quarter continued to maintain a focus on improving our operational effectiveness and ensuring that we have the proper foundation in place to concentrate on revenue and the path forward towards being adjusted even in control while continuing to invest in the business. We also continue to build out revenue and performance reporting to closely monitor the transactional health of our key customers and the key industries that we are targeting and serving. The focus will continue to be on driving revenue productivity across our key customers, ensuring that our sales team has the proper data and support they need. As I mentioned in the operating expense remarks, while we recognize the severance accrual within the quarter, this will ultimately lead to the reallocation of approximately $2.1 million towards our sales and marketing efforts, specifically the brand strategy initiative and the formal launch of our channel partner program, which will help lay the proper foundation for incremental revenues in 2024. Employees also continue to be our largest internal asset, and we're pleased to continue seeing an increase in our average revenue per employee, which is up 14% versus the same prior year period, as well as up a full 36% versus 2021. In reviewing other public companies in the zero to 100 million revenue range within the technology services space, which has 65 selected companies, we were in the upper quartile regarding this metric. We believe that we are currently right sized from a headcount perspective and will continue to watch this with the caveat that the sales team will always have the latitude for opportunistic hires. In consideration of our continued expense management, we will continue to improve the ratio of our operating expenses to revenue as we continue our progression towards adjusted EBIT and neutral in 2023. We will continue to implement disciplines that we expect will improve our expense ratio by approximately 800 basis points versus 2022, maintain our focus on gross margin performance of 90 to 91%, while seeing a fundamental shift in our expenses towards funding sales and marketing initiatives. In closing, we're committed to the continued improvement of our corporate performance. We look forward to sharing our Q3 23 results in November. I'll now turn the call over to the operator to take your questions.

Thank you, Seb. Ladies and gentlemen, We will now be conducting a question and answer session. If you would like to ask a question, please press star and then one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star and then two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Again, if you would like to ask a question, please press star and then one now. The first question that we have comes from Rudy Kessinger from DA Davidson. Please go ahead.

Hey, great. Thank you for taking my questions. Um, the sequential growth was, was very nice to see. I'm curious if you could kind of attribute that growth quarter recorder to a couple of buckets, I guess, you know, existing customer scan volumes coming in maybe strong or higher than expected, obviously caught up to.

customers that came online but could you just talk about in more detail the quarter of a quarter growth that you saw and jeff you ran the numbers you want to take that for rudy yeah i can i can jump into that so so rudy on uh you know as we mentioned on the call happy to see the uh incremental transaction count um we've seen that grow every month and on a uh you know, monthly basis as well as for the year. On the variance for prior year period, we were up almost 11%. So, you know, we saw pricing productivity, you know, with existing customers. We saw renewals in excess of, hold on, I just got that figure in front of me too, but in excess of 96%. So, All the metrics we're seeing right now on the revenue side are solid.

Okay. And then could you talk about kind of the – you mentioned some severance and restructuring. I noticed how Garrett departed. Could you talk about – was there anybody else you let go? Particularly, I'm interested on the sales side, if there was any restructuring on that side as well.

We did – we did a restructuring in the marketing department. We swapped out some on the sales side, we swapped out some account managers, but not nothing that I would call a major restructuring. I would say that, you know, we did a big round of hiring and, you know, you hope that 80% of the people are, you made the right decisions on them. But, you know, I'd said all along that, you know, we were, we're going to watch people. If we don't think we're getting what we need out of them, we're not going to spend a ton of time. We're going to make sure that they're productive pretty quick. But, you know, the main, the main part of that severance was really Garrett and marketing.

Got it. Okay. And then just the last couple of years now, you've had very strong sequential growth Q1 to Q2 and then Q3 has been effectively flat versus Q2? I know you're not still giving guidance at this point, but just directionally, how should we think about Q3 SaaS revenue versus Q2, given the visibility you have today into projects that are going to come online this quarter?

I think it'll be a matter of how fast we get some of the banks going. It is generally definitely a quieter period, but I think a lot of it's going to turn around to, you know, part of the Part of the joy of working with large banks is they can be very big deals, but it also it's sort of a hurry up and wait kind of mentality. So, you know, while we don't give guidance, it's not like it typically isn't a blowout quarter. But, you know, we still expect to see continued sequential growth.

Got it. Okay. I'll hop back in the queue. Thanks. Cool.

Thank you. The next question we have comes from Jeff from Craig Hallam Capital Group. Please go ahead.

Yeah, thanks. You know, sort of along the line of Rudy's question, I guess, as it relates to guidance, I know you don't give the formal outlook here, but, you know, to the extent that based on what you see in the pipeline and what's in front of you at this point, does 24 from a SAS standpoint feel sort of like steady as she goes? I mean, we're sort of printing 20%, give or take. each quarter. I mean, is your mindset sort of in that ballpark or do you see things that suggest deceleration, acceleration? I know you don't want to quantify specifically, but directionally, maybe in those terms?

I don't see deceleration, that's for sure. We've, you know, always kind of said that given, you know, we had a sales team that was coming on new and, you know, and thankfully very strong that we were really expecting, you know, definitely, you know, kind of more end-of-the-year growth, and then more into 2024. I've got to say that the pipeline that this sales team is bringing in has me excited. But again, you get a great pipeline with a bank, and they're certainly developing a lot of large potential out there. But then it doesn't matter how much the business people want it, you still have to go through all this stuff for, you know, the internal security controls. And that's sort of at the whim of those people. So I think, you know, I think we're kind of steady as she goes, but, you know, with the caveat that when you're hunting whales, sometimes the whale comes in quicker and sometimes it comes in later. So we could see surprises, you know, sooner. I like to, in my mind, forecast these whales as they take a lot longer than normal, but then you get surprised when you land them much quicker.

Yeah, so maybe to follow that then, as you look at your pipeline, I'd love to hear more. I mean, the breadth and depth of the pipeline, maybe some comparison to the overall, I don't know how you want to do it, 12-month ARR in the pipe versus six months ago. Just how has it, is there any way you can quantify how it's changed? And then also, you know, within that question is just the composition. Is it more onesie twosies? You know, how is it biased? Big, small, um, some color there might, might help build, build clarity on the guide.

Yeah. I answered a couple of different ways here, I guess. One is what I'm very happy about is, you know, Chris doesn't, his pipeline's real, you know, make sure his team's pipeline is real. So if I look at the pipeline, you know, a year ago compared to where the pipeline is today, um, on what was realistic then and what's realistic now, I'd say it's much larger. And the other thing is, since Chris has really divided the team up, I think, in a really good format so that we've got people of different skill sets going after sort of different deals and then also dealing in verticals that they're comfortable in, we have a very good mix of, you know, very, very large deals You know, we've got some folks that can turn around an auto dealership or a bar in two days. So it's very, I like the fact that just in the same way that we signed a very diversified group of clients in the quarter, we continue to do that so that we're not sitting here, you know, sort of praying that the whale comes in. We've got that, again, that $3,000 to $50,000 a year pipeline really building. And they're doing a lot of that through brute force, which is one of the reasons that I want to make sure that we get the branding, the marketing, the messaging out there right. So more coming to us than these guys having to go to them.

Yep. Got it. Got it. And then just one clarification I think you referenced in the call that the TTM scan price up 15%. Is there anything that complicates the math that taking a look at your TTM growth and backing that 15 out and the differences, your scan volumes?

No, I mean, so the scan volume is up, Jeff, you know, and then on a price per scan effectively on a fully blended basis was up 14%. And then again, you know, backing out that one customer that primarily on parsing that, you know, we were up 17%.

Got it. Okay. Thank you. Thanks, Jeff.

Thank you. Ladies and gentlemen, just a reminder, if you would like to ask a question, please press star and then 1 now. The next question we have comes from Mike Grondahl from Nordland Security. Please go ahead.

Hi, guys. This is Owen on for Mike tonight. It sounds like there's some momentum rolling in terms of alcohol sales and a growing number of college stadiums. And you guys recently signed a big Midwest stadium. I was just wondering if you had a state to call out there and how are you targeting growth in this vertical?

I'd say that the stadiums are certainly, we've got people who are going out and targeting them because I think, you know, it's important that, These people care about it because they make a lot of money off of it. And, you know, they get it wrong. Usually the towns look to pull the license. So both the vendor and the university lose the money. So they care about doing the right thing. So we definitely have a targeted outreach to them. The good thing is we now have basically a relationship with each one of the major concession companies that that serve the universities they all are sold on an individual basis each each stadium is sort of its own business underneath the kind of the umbrella of the concessions company but given that we now have like i said uh you know the the main four are already integrated know who we are it's making that process i think you should help speed it up and make it go quicker So it is a target for us. I don't have people going out and knocking on bars and restaurants one at a time. I think that's sort of a waste of time. But what we're looking to do is target Charleston-like things. And the councilman who was behind this initiative and the original bar owner who were behind this initiative are willing to help us out in any way they can to make this work. So I think doing larger kind of package deals like that is where we do outreach. Everything else is sort of inbound, and I think our law enforcement clients are some of our best references or salespeople because, you know, as soon as a place gets busted and they ask, what are you using, we have a new customer.

Got it. Thanks, guys.

Thank you. The final question we have comes from Scott Buck from HC Wainwright. Please go ahead.

Hey, guys. I appreciate the time. Brian, can you remind me, and apologies if some of these have already been asked, can you remind me, do you guys charge for your pilot programs or is that something you kind of give away as a carrot to get people in the door?

Generally, we charge, but know it can be a case-by-case basis but you generally charge for pilots um and it can be sort of a different type of pilot you get up to a number of transactions or things like that but you know put it this way i'm not going to lose a deal because you know somebody huge says well we don't pay for pilots so i'm going to be like i don't care because i know once we're in we're in right right right okay that's uh that's helpful and then i'm curious

Have you guys explored or are there potential partnership opportunities that could get you in the door with a meaningful number of potential customers?

Yeah, that's exactly the whole program that really Jeff is building the infrastructure for us to do it so we can have proper deal registration and all that. We have a lot of folks that currently are reselling our products. but we need to formalize the program and there are absolutely we've, we've targeted and are, have been in discussions with people that need solid identity validation, um, in different verticals. And, you know, so like we've got folks that are reselling us an automotive, we've got some folks that, um, have embedded us in, um, things to scan for age-restricted products. We're talking to people that provide software, say, in the title insurance space. So we're definitely, that is where we think we could get a lot of growth next year. You know, I'm happy to be Intel inside, you know, like I said in the beginning of the call, that a lot of people have, you know, we've seen you go through our system. You just never knew it was us because somebody just asked for your license and You don't know that it's us doing it. I'm happy with that model. And, again, if it can get me in places, and I think automotive is always a great example. There's something like 16,000 rooftops out there. I don't want to knock on every one of them. But if I can get the software provider that is in most of them to integrate our system, that's a quick and easy win.

Yeah, that makes a ton of sense. And then I guess last one from me, is it fair to suggest that you'll be managing the business at this kind of break-even adjusted EBITDA level as long as you see, you know, meaningful revenue opportunities that, you know, just take a little bit of additional investment?

Yeah, we're going to, look, I think that we're going to invest prudently, right? I'm not a big fan of spending cash. on wild goose chases and things. If it makes sense, we're going to do it. If we continue to grow the way that we are, our margins suggest, you know, that there should be enough for investment and also building up, you know, the cash pool. You know, we know where we need to invest. We know what that dollar amount is and it's not tons and tons of money. So we, our goal is to be, you know, EBITDA neutral till we know that where we're at. And then after a certain point, we can't help, but, you know, be EBITDA positive no matter what we do.

Yeah. One of the biggest questions we've got since, since I started was, you know, at what point are you guys going to hit adjusted EBITDA neutral? And so rather than throw highly aggressive aspirational goals out there two years ahead, it's like, Let's just go ahead. Let's hit that adjusted EBITDA neutral, which we are tracking for and we'll be hitting this year. If you take a look at our trailing 12-month adjusted EBITDA, we're just under negative $200,000. So we're tracking towards that. And with Q3 and Q4 coming up, that would bridge that gap. But to Brian's point, we're going to continue investing in the business. but expect to see that ROI too. And if we don't find that expected return, then it's going to fall straight to the bottom line if we can't see that meaningful driver at the top line.

That's helpful. I guess I'll try to squeeze in one more since I'm at the tail end here. How do you think about the current marketing effort and how often do you revisit what kind of ROI you might be getting on your marketing?

So that's one of the things that we're looking at. And I think one of the reasons that we decided to make some changes in that and also why we've hired an agency to help us with that. I think we've got a lot of people who are really good in sales at the company, but marketing is definitely a different animal. And, you know, again, that's sort of where we're going to put some money. out to make sure that we're doing it right and that they're measuring and telling us what we're doing and helping us. As Jeff said earlier in the call, that we're really reanalyzing our whole digital spend. Were we getting what we wanted out of it? And these folks are suggesting that we weren't, so that's why we put it on pause while we figure out how to get it done better. So everything that we do, and it's one of the reasons that I'm psyched Jeff is on board. He's crazy analytical. and looks at all this in detail. So we will be analyzing it. We know that our messaging wasn't getting through. You know, having the head of fraud at one of our biggest banks say, yeah, you guys' messaging, you know, I'm happy to talk to you, you know, any prospect you have, but we've got to help you with the messaging. So we're always looking at it and we're working on it.

Yeah, Scott, when you take a step back, yeah, when you take a step back, Scott, and you look at what we will have the ability to reallocate in the coming quarters, coming year at 2.1 million, that's a lot of spend. And you've also got to ramp that spend up appropriately. You just don't drive that within the first few quarters. And as Brian mentioned, you know, driving a, you know, a revised brand strategy. And the rollout of that is a multi quarter, you know, as we're rolling out the channel partner program in a more formalized way, you know, we expect to launch that in Q4, you know, with realizing top line increases, new pipeline generation, all of that going into 24. But again, 2.1 million, at least for the stage that this company is at is a lot to channel back into sales and marketing. We're right-sized on the G&A side. We are right-sizing on the product side. You know, Jonathan is doing a tremendous job there. So, you know, our spend can almost go entirely into that sales and marketing side.

Got it. Well, I appreciate the additional color, guys. Thanks and congrats again on the quarter. Thank you.

Thank you. Ladies and gentlemen, that was our final question for today's conference. I will now hand back to Brian Lewis for closing remarks. Please go ahead.

Thank you. Thanks, everybody, for joining us today for the IntelliCheck Q2 earnings call. Just as a reminder, we'll be presenting at the Sudoti conference this Thursday, this coming Thursday. If you're interested in participating, we put out a press release earlier this week with the details. And with that, I'll say thank you and have a great evening.

Thank you, Sam. Ladies and gentlemen, That then concludes today's conference. Thank you for joining us. You may now disconnect your lines.