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iHeartMedia, Inc.
8/4/2021
day and thank you for standing by. Welcome to the iHeartMedia Q2 2021 earnings call. At this time, all participant lines are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star 1 on your telephone. Please be advised that today's conference is being recorded. If you require any further assistance, please press star 0. I would now like to hand the conference over to your speaker today, Mike McGinnis, Head of Investor Relations. Please go ahead.
Good afternoon, everyone, and thank you for taking the time to join us for our second quarter 2021 earnings call. Joining me for today's discussion are Bob Pittman, our chairman and CEO, and Rich Bressler, our president, COO, and CFO. At the conclusion of our prepared remarks, management will take your questions. Please note that in addition to our press release, we have an investor presentation that you can use to follow along with our remarks. Before we begin, let me quickly cover the safe harbor statements on slide two. During this call, we will make forward-looking statements, including the current and expected impact of COVID-19 on the company's liquidity, financial position, and results of operations. These estimates are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could materially differ from these expectations and assumptions, and these risks and uncertainties are discussed in more detail in our filings with the SEC. During this call, we will refer to certain non-GAAP financial measures. Reconciliations between our GAAP and non-GAAP financial measures can be found at our earnings release or in the investor presentation available on our website.
And now I'll turn the call over to Bob. Thanks, Mike, and good afternoon, everyone. Thanks for joining our second quarter 2021 earnings conference call. The second quarter continues the positive trends we've seen in our business and highlights the value of our multi-platform strategy for consumers and advertisers, plus the value of our focus on and investment in ad tech and data. That strength is seen throughout our multi-platform group and our digital audio group, including the continued strong momentum of our successful podcast business. Our employees are at the heart of our success. Rich and I are fortunate to lead this special organization, from folks with decades of experience in broadcast radio to our relatively new podcast team, the core of which has been working together in this space for over a decade, as well as our teams across the company who are building out the technologies that are the foundation for the future of the company. Their innovation, creativity, and commitment are behind the momentum and strong results we're announcing today, and they've set the stage for what we believe is a full recovery to 2019 levels by the end of 2021. I thank them for the hard work and their dedication, which has enabled us to turn the positive trends we've seen in the macro environment into financial success for iHeart. I also want to take a moment to highlight an important facet of our company that sets us apart from companies Unlike others in the audio sector, broadcast radio is licensed by the government to operate in the communities which we serve, and at iHeart, we take service to our communities and our society very seriously. Our commitment to environmental, social, and governance, or ESG initiatives, stems from our strong and enduring ties to the communities in which we all live and work, and deepens our connection and engagement with our listeners, which is at the heart of our core promise of companionship. Our ESG report, available on our website, details our accomplishments on this front, including initiatives and policies regarding the environment, diversity and inclusion, social justice, helping our communities navigate the pandemic, our corporate values, and our high ethical and governance standards. Our ESG report is a living document that is continually updated to reflect our most recent ESG efforts and initiatives, and we'll be publishing the latest update to this report in the coming weeks. In addition to this document, every year we publish our Community Impact Report, which highlights a broad spectrum of the philanthropic efforts and initiatives of iHeart teams across America and how we, as an organization, use our position as America's number one audio company to help make the world better. In a few moments, I'll take you through the overall podcast ecosystem, which is a new and powerful growth engine for us. But first, I want to review the highlights of our second quarter financial performance. Our business continues its sequential revenue and profit growth, improving since the low point of Q2 2020. In Q2 2021, the iHeart Multiplatform Group grew revenue by 70% and grew adjusted EBITDA from negative $14 million in Q2 2020 to $181 million in Q2 2021, while the iHeart Digital Audio Group grew revenue by 112% and adjusted EBITDA by 188%. In Q2 2021, our margins also improved year-over-year and quarter-over-quarter, as both of our largest segments benefit from high operating leverage. The multi-platform group margins were 30%, up from 21% in the first quarter and up from negative 4% in the second quarter of last year. And the digital audio group margins were 27%, up from 25% in We were able to generate this margin improvement even with the investments we continue to make in our important new growth areas like podcasting, ad tech, data, and the continued expansion of broadcast radio and digital devices. Rich and I and the rest of the management team are monitoring the recent increase in COVID cases across the country, so our outlook for the back half of 2021 is not without uncertainty. But based on what we've seen so far, we remain confident that we will be back to 2019 adjusted EBITDA levels by the end of 2021, setting ourselves up for continued growth. And with that, I'll turn to how our business has performed in the quarter. were encouraged by the strong results we delivered in the second quarter despite lingering headwinds from the COVID-19 pandemic. Reported revenues were up 77% compared to the guidance we provided in our Q1 earnings call of up approximately 65%. And this outperformance was driven by the strong results in all three of our operating segments, multi-platform, digital audio, and audio and media services. Excluding the impact of political, our trend of year-over-year sequential quarterly revenue improvement continued from down 47% in Q2 2020 to down 25% in Q3 2020 to down 17% in Q4 2020 to down 7% in Q1 2021 and now up 78% in Q2 2021. In recognition of the fact that Q2 2020 was the quarter most impacted by COVID, we want to highlight that our revenues grew sequentially when compared to 2019 as well, with Q2 2021 revenues down 6% against Q2 2019 compared to Q1 2021, which was down 11% against Q1 2019. In the second quarter, we generated adjusted EBITDA of $185 million and free cash flow of negative $3 million. And it's important to point out that our Q2 free cash flow reflects the impact of increased capital expenditures resulting from the continued optimization of our real estate footprint. This program also resulted in $12 million of proceeds from real estate asset sales, which when included would result in $9 million of positive cash flow for the second quarter. Rich will provide more details on this in his remarks. Now let me provide more specifics. The iHeartMedia multi-platform group includes our markets group, the largest radio company in America with its more than 860 radio stations in over 160 markets. It also includes our national sales organization, our events business, our networks business, and our BIN, Black Information Network business. The iHeart multi-platform group reaches more people every month than any other media company in America with its broadcast radio assets alone. Our broadcast radio stations continue to lead the industry, and we're the number one radio group with almost double the broadcast audience of the next largest radio company. And according to Nielsen, for the 18 to 49 demographic, we're ranked number one in 96 markets overall. That's more number one markets than the next two largest radio companies combined. And we see that same level of performance in the top 50 markets as well. Multi-platform group revenues were up 70% year-over-year in Q2, continuing its improvement as it recovers from the impact of the COVID-19 pandemic. We're also pleased that when compared to 2019, revenues improved 500 basis points sequentially, with Q2 revenues down 21% versus Q2 2019 compared to Q1 revenues, which were down 26% versus Q1 2019. Looking at the individual revenue streams within the multi-platform group, our broadcast revenues were up 85% year-over-year and have continued to recover as the macroeconomic environment improves. Within the broadcast line is Smart Audio, our data-infused programmatic platform. Although it uses the same inventory as the rest of broadcast radio, Smart Audio was up 95% in the second quarter, highlighting the value of data and ad tech. And as we continue to add new technologies and data capabilities, we expect that our multi-platform group and broadcast stations will be able to play in the fast-growing digital TAM as well as the radio TAM. Our networks revenue was up 28% compared to prior year. Our networks business includes our premier networks, which was up 13% compared to prior year, as well as TTWN, the total traffic and weather network, which was up 53% compared to prior year. Our sponsorship and events revenue continues to be impacted by the pandemic. However, we have begun to bring back live and in-person events in accordance with local guidelines, including the 2021 iHeartRadio Music Awards, which was attended by a vaccinated live audience and broadcast live on Fox, and was the number one network TV show for the 18 to 34 audience during its time period. This quarter also included iHeartRadio Wango Tango, and our Can't Cancel Pride event, in which we partnered with P&G for the second consecutive year, and both were virtual events. In combination with the return of smaller local events hosted by our radio stations, this resulted in Q2 sponsorship and event revenue being up 93% year over year. As mentioned before, we intend to make some of our virtual events permanent, as they are both profitable and drive high engagement across all social media and other relevant platforms. We're also very excited to continue bringing back live in-person events. Consumer demand is strong, and we currently expect the Las Vegas iHeartRadio Music Festival in September, the iHeart Country Festival, and the iHeartRadio Fiesta Latina in October, as well as the 11-date iHeartRadio Jingle Ball Tour in December to all be live and in-person this year. Now let's move to our iHeartMedia digital audio group, which includes our high-profile and high-growth podcast business and the iHeartRadio digital service, the industry's number one digital radio service with a 5X lead in digital usage over the next largest commercial broadcast radio company as measured by Triton. It also includes our websites and newsletters with their monthly audience of over 140 million unique users, according to Omniture, our digital services and programs for our national and local partners, and our digital ad tech companies. Our iHeartRadio service has a leading position on over 250 platforms and thousands of devices, including smart speakers, smart TVs, gaming consoles, and mobile devices, as well as a social footprint that includes 237 million fans and followers, which is approximately seven times larger than the next largest audio player. As we've talked about on these calls before, our digital businesses have continued their excellent record of growth across all products despite COVID-19, and and we continue to add innovative new digital products and features. The Digital Audio Group delivered another strong quarter, and we expect the momentum to continue for the full year. The Digital Audio Group's revenues were up 112% year-over-year for the quarter, and included in these results are our podcasting revenues, which were up 152%, and our non-podcasting digital revenues, which were up 101%. The Digital Audio Group's adjusted EBITDA was up 188% year-over-year. Before Rich takes you through the finer points of our second quarter results, I wanted to take a moment to speak to you about the podcast ecosystem and our position in it. Within the podcast ecosystem, there are three primary stakeholders, listeners, advertisers, and creators. Each stakeholder comes to the table with unique needs. For example, listeners want to find a show on their favorite topic. Advertisers want to connect with an audience they're trying to reach. And creators want to enjoy the creative freedom and support to tell their story to the largest possible audience. And each stakeholder is dependent on the other two for success. Underlying it all is the tech stack, from publishing platforms to the monetization tools supported by our Triton and VoxNext acquisitions that help connect each stakeholder to the other and ensure critical and financial success. iHeart is the only podcast publisher that has success with all three stakeholders. And we have the only unified ad tech stack for digital audio. We continue to have success attracting talent and creating partnerships with creators of all shapes and sizes, from major brands like Bloomberg, Sports Illustrated, the NFL, and the NBA, to celebrity creators like Will Ferrell, Shonda Rhimes, Jason Blum, and Jada Pinkett Smith. And we continue our commitment to develop new talent in the major players in the space as well, like How to Money, Missing in Alaska, and almost 30 shows that are now part of our Black Effect podcast network. We also think we have the most valuable library in podcasting, a bedrock of established podcast hits, many of them being published for over a decade, with audiences that continue to grow year after year, like Stuff You Should Know, the first podcast ever to pass more than a billion downloads. No matter their size or topic, we have the tools and support that podcast creators need for success, and our best indication of that success is the audiences we generate. We are the number one podcast publisher in the world, and according to PodTrack, the industry standard for third-party podcast measurement, we're the number one podcast publisher with 252 million global monthly downloads and streams and 32 million U.S. unique monthly listeners. Not only did we generate an audience 1.5 times larger than the second largest publisher in the space, it was three times larger than the next largest commercial podcaster. Across the 19 categories that PodTrack ranks, iHeart has 137 ranked shows and 51 shows ranked in the top 10, both of which are at least three times more than the next largest podcast network. And we have the most shows with over a million listens, more than doubling our nearest competitor. This underlies the diverse nature of our content, and we're beginning to feel the flywheel effect of this success with our audiences. The more successful podcasts we have with large audiences, the more effectively we're able to promote new podcasts and new episodes, helping to drive engagement and success for creators and advertisers. For advertisers, we continue to build out the tools and data they need to best leverage the podcasting space. which continues to be the highest growth area in all of advertising. Advertisers know that they can come to us and find almost any target audience they need in the podcast arena. Moreover, with our smart audio products, they know that they can extend those audiences into our other digital offerings and even into broadcast radio as well. This is something that no other company is capable of. And we do all this while ensuring that our podcasting EBITDA margin is accretive to our company margin. We have both the intent and discipline to make sure our exceptional revenue growth is coupled with healthy margins. I hope this has helped frame the podcast ecosystem and explain why we're able to deliver unparalleled financial performance in the podcasting space. Rich and I and the rest of the iHeart management team are excited about the tangible results we're seeing in the transformation of iHeart into a true multi-platform media company. We have both a high-growth digital audio business as well as the resilient and stable multi-platform group, which also has growth potential as we continue to build out our data and ad tech capabilities, which we expect will unleash more growth as we expand into the digital TAM. Critical to the growth of our digital audio group as well as the successful entry of the multi-platform group into the digital TAM has been our ad tech stack. And as we've mentioned before, not only can this tech stack unlock value for our assets directly, we believe it also has value unto itself as a platform. In this past week, we announced deals with TuneIn and with NRJ, a major French broadcaster that will use our Triton platform. These are some examples of our expansion into other platforms, our growing relationships with international partners, and the success of our strategic acquisitions like Triton, which continues to increase revenues and sign new advertising and publishing clients. As a company, we continue to identify new opportunities across the audio, advertising, and data analytics sectors. And using our unique scale and one of a kind platforms, we innovate and develop new products and services for our consumers and for our advertising partners that will drive iHeart's growth for the rest of 2021 and beyond. And with that, I'd like to turn it over to Rich.
Thanks, Bob. We continue to see improving trends in the macroeconomic environment and our financial results continued their sequential improvement, reflecting both this general improvement in economic trends, as well as the strong performance of our businesses. Our consolidated revenues were up 77% over the prior year period and continued their sequential improvement against our 2019 results. So while we recognize there's still more hard work to be done and the ongoing uncertainty as a result of the increasing COVID case across the country, We continue to remain confident that we are firmly on the path to be back to 2019 adjusted EBITDA levels by the end of 2021, setting ourselves up for adjusted EBITDA and free cash flow growth in 2022 and beyond. In terms of our second quarter results, if you turn to slide 11 of our investor deck, on a reported basis, our consolidated revenues increased by 77% over the prior year period, which is above the guidance we provided on our first quarter call last of approximately up 65 percent. Direct operating expenses increased 31 percent, driven primarily by the significant increase in revenue, which drives higher talent and profit-sharing expenses, third-party digital costs, music license fees, and performance royalty fees. Variable expenses related to events also increased as a result of the return of certain live events. The increase in direct operating expenses was partially offset by lower employee compensation expenses resulting from our modernization initiatives and cost reduction initiatives we began in 2020 and continued into 2021. SG&A expenses increased 27%, driven by increased employee compensation expenses due to higher variable compensation, resulting primarily from higher bonus expenses based on financial performance and higher sales commission expenses as a result of higher revenue. As a reminder, last year, the vast majority of our employees did not get paid a bonus. As a result, you'll see our corporate expenses increase. In addition, increased headcount from the investments in our digital businesses contributed to the increases in SG&A. Trade expenses also increased, primarily as a result of the return of live events. These increases were partially offset by the impact of cost reduction initiatives taken in response to the COVID-19 pandemic and lower vendettas. Our second quarter gap operating income was $28.1 million compared to an operating loss of $159.1 million in the prior year quarter. And our second quarter adjusted EBITDA was $184.5 million compared to a negative $29.3 million in the prior year quarter. If you turn back to slide four, I'll provide additional color on the performance of our operating segments. Multi-platform group revenues were up 70 percent in Q2, with 30% adjusted EBITDA margins, a significant improvement after posting negative EBITDA in Q2 of 2020. On a sequential basis, margins approved 890 basis points from Q1 2021, showing the operating leverage our multi-platform group has as revenue recovers. Within the multi-platform group are our broadcast radio revenues, which were up 85% year-over-year, and our network revenues, which were up 28%, and includes Premier, which was up 13%. Our sponsorship and event revenues were up 93% year-over-year, reflecting the return of in-person events and the continued success of our virtual events. The digital audio group revenues were up 112% year-over-year, and adjusted EBITDA was up 188% year-over-year. And importantly, these results were achieved while expanding second quarter margins by over 700 basis points year-over-year. Within the digital audio group is our podcasting business, whose revenues grew 152% year-over-year. Our non-podcasting digital revenues contained a strong performance, growing 101% year-over-year. The audio-media services group revenue increased 56 percent on a reported basis. Excluding the impact of political, revenues in this segment were up 64 percent year-over-year. On slide 17, there's a summary of our debt. At quarter end, we had approximately $5.4 billion of net debt outstanding, which includes a cash balance of $583 million. These figures do not include the voluntary prepayment of $250 million of our term loan or the concurrent repricing which will have a positive impact on our interest expense on a go-forward basis. We provide a debt schedule adjusted to reflect this prepayment on slide 18. As a reminder, the terms of our debt structure include no material maintenance covenants and there are no material debt maturities prior to 2026. We also remain committed to achieving our previously announced leverage target of four times. After just ending the second quarter with a net leverage of 7.6 times, a significant improvement from 10.9 times at the end of Q1 2021. You can see why we are confident that we are on the path towards achieving that target of four times. In the second quarter, we generated negative $3 million of free cash flow. As Bob mentioned previously, capital expenditures will be elevated this year, and we were higher in Q2, primarily due to the proactive streamlining of our real estate footprint, part of our previously announced core savings initiative. This program has succeeded in making certain real estate assets redundant, enabling the company to sell such assets in order to partially offset the initiative's gross capital expenditures. Taking those proceeds into account, our cash flows for the second quarter would have been approximately $9 million. The real estate program is a company-wide effort to leverage new technologies and adopt new best practices to make our office spaces more efficient and help our employees deliver better results. At the conclusion of this project, we expect to reduce our occupied square footage as well as our rent and related expenses by approximately 50%. We continue to successfully execute against our previously announced savings initiatives. Our pre-COVID modernization initiatives achieved a $100 million run rate by mid-2021, and we remain on track to replicate the majority of the previously announced $200 million post-COVID savings in 2021. The pandemic forced us to transform the way we do business more rapidly than we could have imagined. And we continue to benefit from our experience in adapting quickly to these changes. The actions we have taken leave us well positioned for margin expansion as advertising activity continues to recover. And we saw this occur in the second quarter. Consolidated margins were 21%, up from 14% in Q1 2021, and up 2,740 basis points from a negative 6 percent in Q2 2020. Multi-platform group margins were 30 percent, up from 21 percent in Q1 2021, and up 3,390 basis points from a negative 4 percent in Q2 2020. Digital audio group margins were 27 percent, up from 25 percent in Q1 2021, and up 720 basis points from 20 percent in Q2 2020. As we look ahead to the rest of 2021, I want to provide you with the following. Our July revenues were up approximately 26% compared to the prior year. And for the third quarter, we expect consolidated revenue to be up approximately 20% year over year. We're actively monitoring the impact of increasing COVID cases to each of our markets. While we haven't seen anything yet in our Q2 results or our Q3 pacing that would indicate a deviation from our current trajectory, we believe it is still too early to forecast longer-term trends given this uncertainty. That being said, we believe we'll get back to 2019 adjusted EBITDA levels by the end of 2021. And a few things to note on our expectations for free cash flow in 2021. We will not be a cash taxpayer due to NLL carry flows that we will utilize to offset taxable income. Interest expense will be approximately $335 to $345 million. And in terms of capital expenditures, Due to the significant real estate reductions we are working on to drive meaningful operating savings, our CapEx in 2021 will be $165 to $185 million and then return to normal levels in 2022. We continue to make steady progress in our recovery, benefiting from our strict cost discipline, the resiliency of our high-growth areas, and the gradual improvements to the macroeconomic environment. We look forward to continuing our business's recovery with the expectation that we back the 2019 adjusted EBITDA levels by the end of 2021 and a continuation of the significant deleveraging activities we've made so far, as evidenced by the fact we improved our leverage by 3.3 turns since the end of the first quarter of 2021. And again, we'd like to thank our employees who remain committed to serving our listeners, our communities, and our business partners during this challenging time. We appreciate you joining our second quarter earnings call. And now we will turn it over to the operator to take your questions. Thank you.
As a reminder, to ask a question, you will need to press star 1 on your telephone keypad. To withdraw your question, press the pound key. Please stand by while we compile the Q&A roster. Our first question is from Jessica Reese Erlich with Biobay Securities.
Three questions. Bob, you went so fast. So, I mean, audio is a really hot advertising category, and you kind of went through your suite of services and strengths. But you may have sort of touched on this, so I apologize in advance. But, you know, now that you have – you've made some acquisitions, you know, are there still opportunities from here for – and your revenue is great. I'm not, you know, saying anything, but it was great. Are there still opportunities for better monetization with Triton? Can you kind of walk us through how your suite of service, you know, how your product suite differs from competition and what the opportunities are for here? So it's kind of that. And then second, on an advertising question, just on the quarter, I mean, the numbers really are phenomenal. So can you kind of parse out, like, pricing versus sellout, local versus national, and, you know, whatever you can say about Outlook. And then On that, you know, Rich, you gave guidance for revenue, which thank you, but operating expenses obviously have to go up as everything starts to open up. Can you give us any comments on the operating expenses trajectory from here? Thank you.
Sure. Let me start, Jessica. I think in terms of, and I assume you're talking digital with the Triton, and actually it's BoxNest as well and the other platforms. Jelly, Radio Jar, the other pieces we have of that ad tech stack. When we look at podcasting, for example, and digital, we really lean heavily on the big sales force we have. We have the biggest sales force in digital audio by a lot, the biggest sales force in audio by a lot, and that's been it. But the other side, think of that sort of as you know, a barbell, that side of it is high touch, probably bigger, more known advertisers that are sort of looking for a big marketing idea that involves these assets. The area that we think we have a lot of growth potential on and opportunities, and one of the reasons we've invested heavily in the tech stack, is that probably a third of the inventory will go unsold in some fashion because it's a little bit here, a little bit there. It's on smaller podcasts. It's on reruns, et cetera. But with that group, we are building out the marketplace so people can buy audiences and can buy impressions here. And then for us, what becomes even better for us is once they find an audience they want, we can let them extend that same audience from podcasting to digital audio. And, of course, Nirvana is into broadcast radio where they can get this phenomenal reach and where we also have, you know, always some unsold inventory and allows us to fill that inventory. And if you think about sort of from a – You know, sales point, it's about the barbell of big marketing ideas versus I'm looking for media, I'm looking for impressions. Adding the Triton piece of it allows us to focus more on that second part. But what it also does in terms of managing inventory, the way things have been set up in sort of a manual marketplace and the way media has traditionally been bought is people buy a station or time periods or a podcast And so the inventory that doesn't quite fit that is available. And by, you know, thinking again, we used the analogy before of, you know, you've got a jar filled with rocks. The jar may be filled, but there's plenty of room around the rocks for sand. Think about these impression-based selling and these impression-based marketplaces as the opportunity to fill the sand in and better utilize our inventory.
Hey, Jess, let me just say one thing before we go on to the second question. For the advertising environment, because, you know, and you and I, we've all talked about this a little bit before. You know, I always think about it, knowing that everybody on the phone has to do a model, is that with the tech stack we have, and for all the reasons Bob just said, you know, there's a reason why our revenue was up 112% this quarter compared to 70% the last quarter. and even digital X podcasting was up 101%, and podcasting was up 152%. And knowing that you're all going to project those numbers out as you go forward, as you build your model, you know, I think, first of all, you know, we've got about the highest growth rate of any of the major digital players, but also the confidence I think people should have in terms of projecting out numbers based on whatever your assumptions are, about the digital TAM and the digital marketplace out there and our ability to participate in that is what I think, you know, these should all take and manifest themselves into your models. I'm sorry, Jess, what was your second question on advertising?
If you could parse out, like, if you could just kind of parse out pricing versus sellout, local versus national, In the quarter, and whatever you can say about outlook, I mean, you did give 20% revenue guidance, so I'm not sure there's more that you can say on outlook, but just how, you know, kind of what you're seeing in the market today.
You know, we have avoided, you know, those, and by the way, we don't think they're... particularly the best metrics, because for us it's all, you know, if I've got unsold inventory, well, if I can put it wherever I want it, will we sell it at a lower CPM? You betcha. On the other hand, if I've got a great program that everybody wants, should I be driving up the rates on it? Absolutely. So it's so many different pieces. It's not sort of a broad averages. I think don't tell the story in that, which is why we don't parade those out as, you know, important metrics for us.
Right. And also understand that some of the distinctions between national and local, you know, those lines, you know, blur and some of the definitions on those lines blur.
Can I add on that, Rich? One that we didn't talk about in the earnings this time, but we often do, is just want to remind you that one of the big innovations we've had is the ability, and you've seen us build it, build out the infrastructure so that any seller anywhere can sell anything. as opposed to having silos of sellers. So that's a podcast seller, or that's a local seller, or that's a national seller. And if we find one of our sellers in Jackson, Mississippi, finds a national advertiser, they can sell it. You know, the question is, is that local or is that national money? And so we, you know, that's Rich's point is it gets very, very blurry, and these distinctions are becoming less and less meaningful.
And then, Jess, I think your last point in terms of that we gave some revenue, you know, projections, like we used for Q3, but we did not give IBITDA projections. We're not going to give IBITDA projections. But what I would look at is, If you look at all the activities we're taking both on the revenue side and you look at our cost initiatives, and one of those cost initiatives are, you know, the real estate optimization. And one of the reasons you've seen are, you know, for this year, you know, an increase in capital expenditures, which are going to drive, you know, significant OPEX savings, whether it's our modernization initiatives that we spoke about. many times previously that we get $100 million run rate of savings by mid-2021, just as a reminder. Whether it's the fact that we took $200 million out during the COVID pandemic, and post that we expect to keep a majority of those within the company. Again, where it manifests itself in the numbers, and as you think about it going forward, is just look at our margins. And I know we've had lots of questions, Bob, myself, Mike, and the team. You know, gee, you know, when are we going to start to see margin expansion? And we've talked about as revenue grows because of the fixed cost phase, the incredible flow through you get for this business and, you know, and the cash flow rate. nature of the business and the percent that drops to the bottom line. And I think you see evidence of that, quite frankly, in this quarter, whether it's our consolidated margins up to 21% from 14% in Q1 of this year, or the multi-platform margins getting back to 30% from 21%, and the digital group margins getting to 27%. Again, all that recovered already, but I think it helps you think about projecting out imminent numbers.
And our next question is from Steven Cahal with Wells Fargo.
Thanks. Maybe first on the Q3 guidance, I think it implies the third quarter will be down about 6% below the third quarter of 2019. Your Q2 revenue was also down about 6% on 19, and that was a nice improvement on Q1, which I think was down about 11. So it seems like you've got this sequential trend behind you, and the pacing you gave for July seems pretty good. So just curious to kind of suggest that things get worse in August and September. Is that because you're seeing anything getting worse or you just want to be cautious at this point, given the Delta variant, you know, et cetera.
I think it's more comps than anything else on that. And, Rich, I don't know if you want to.
No, no, I think it's just more, you know, comps. I wouldn't have used the word, you know, honestly, I wouldn't have used the word getting worse. I mean, I think we gave kind of factually the numbers out there in just a few years. You know, look at our results and look at how we're talking the results for the year and, you know, look at the thoughts we gave everything in terms of, you know, what we looked forward in terms of our leverage ratios and guidance and every other data point. So I wouldn't say worse. I would just say just kind of based on what we see the business for the third quarter at this point in time.
Yeah, yeah. And then as we just think about, you know, you've got that guidance out there of returning to EBITDA levels by the end of the year. You mentioned the $200 million you've taken out. I know, of course, that is. I know you're not guiding to next year at this point, but for those of us that assume you'll be back to, you know, a previous level of run rate next year, Is the EBITDA as simple as $200 million better than your previous level of EBITDA at the same revenue? Or is there anything like a mixed shift that's going on in there, like more digital being a little lower margin? What else should we think about as those building blocks?
We haven't announced anything yet, and I don't want to get too much into it. Clearly, there always are different mixes. There's also what have we invested in to build the company and what do we choose to invest in. I think we proved during the pandemic that we have a lot of control over Even though it's a fixed-cost business, we do have a lot of control over it, but I think it's good times. We continue to build for the future, and I think you've seen the benefit of it in these numbers from what we've done in the past, and we'll continue that.
Yeah, and the only thing I'm not at, Steve, is just, you know, a little bit like yes to all of your above questions, right? You know, yes, you know, I think, you know, we've, you know, we've mentioned these two core savings. I just articulate I don't think I have to go over them again. I don't think I need to go over them again. And, yes, you see us make some real progress on margins. And, yes, you know, audio, I think as Bob said right up front in the beginning of our remarks, audio is hot. And you look at just, you know, both the growth of our digital businesses and all the components, and you look at the strong recovery of our, you know, multi-platform business, and you just look at all the consumer habits that are happening out there in terms of us following the consumer and the ability to monetize those. So, you know, no predictions about what we're going to get to in 2022. And, yes, we have product mix, like every business always has product mix evolving and changing. But just to go back to one thing, what we're focused on is how do you create the most value? How do you, you know, we know, as I would say, we're not confused, you know, how do you create the right value to drive, you know, the stakeholder value of this company?
Maybe one more yes question for you, Rich. You paid down a little bit of debt in the quarter. It seems like a signal of confidence now to do that. Should we expect more of that in the quarter's ahead?
Well, I'm not going to, you know, commit to anything in terms of what we're going to pay down. But, you know, again, I think in terms of our debt, you know, it is a sign of confidence that we pay the $250 million of the term loan. which are not in the numbers you see as we reported as of the end of the second quarter. And I think, you know, the significant progress we made in net leverage, like just as a reminder, and we covered it in the remarks, you know, we were like close to 11, 10.9 times at the end of Q1, and then at the end of Q2, it was 7.6 times. So 3.3, you know, turn improvement out there. So, yeah. It doesn't mean we don't have a long way to go in getting to our target leverage, but at the same thing, look at all the progress we made during Q2, and we are committed to getting to that 4X leverage ratio. Thank you.
The next question is from Sebastiano Petty with J.P. Morgan.
Hey, guys. Thanks for taking the question. Just wanted to drill into the digital segment a little bit here. Obviously, a lot of times discussing just addressability and how that's a huge driver, particularly in podcasting of the huge revenue growth you're seeing and obviously continues to accelerate. Just wanted to see if First, you can break down what you're seeing in podcasting. Is it higher CPMs? Is it just more engagement? What are you hearing from the bigger brands in terms of adoption? And then separately regarding digital, the digital X podcasting has just been phenomenal growth. How durable are these trends? Can you unpack some of the underlying drivers of that digital X podcasting? Above and beyond your iHeart app and other drivers? Thanks, guys.
Look, the biggest driver in the world is that the digital TAM is, what, $160 billion now? So there's a lot of money chasing digital advertising. That's really good for us. It's good for us at several levels. One, podcasting is the hottest thing. category within digital advertising, so it's the hottest of the hot, and we have a great hand. We're number one by quite a lead in podcasting. Two, we built out the ad tech stack, which allows us to, we think, more efficiently go after that. And the third area, which really is an important area of growth for us, is we've invested in making our broadcast radio looked like digital for the advertiser. And, you know, heretofore, people said, it's great, you've built out these cohorts, you've built out this audience, but you've got this last piece of one-to-one. But One-to-one's going away with mobile ID issues and the cookies. Even Google has said they're going to cohorts as well. So that's becoming the new standard, and we can play in that world and play quite well. And when you look at the unique reach we have in broadcast radio, The ability to make that digital and put it in a digital buy improves the performance of every digital buy because you can add fresh reach to the buy and to those campaigns at a very efficient price. So we think we benefit from it on three levels. Yes, podcasting, and by the way, that's the tip of the spear. People often come talk to us about that first. other digital with you as well. And then, of course, they realize, wait a minute, if I can do your broadcast-like digital smart audio, then it takes me to another level. So I think the investments we've made and the years we've taken in building out our data capabilities and our tech capabilities are really beginning to bear fruit, and we're beginning to see the benefit of it. And we expect that to continue.
And, Sebastian, I'm interested whether, you know, not to go through it repeat or go through it again, but when everybody on the phone gets a chance to clean yourself, you know, take a look at our investor deck. We have some of the same slides in terms of our audio tech stack in terms of the rich and depthness. of the audio tech stack and why we say we are the only ones that have that type of audio tech stack, you know, full stop, period. But we also added some other slides, you know, quite frankly in response to, you know, a discussion, you know, like this in terms of, you know, including like the history of how we got here in podcasting. So, again, to give people confidence about the sustainability of it. There's a slide which I think is particularly interesting, you know, the slide nine, which shows how deep we are in podcasting, our ranking in terms of, you know, the most shows in PodTrack, the most top ten shows in PodTrack, the most shows with one plus million listeners. Again, I think what that proves out is getting to your question, gee, how sustainable podcasting Is this in terms of the growth? Well, it's deep and widespread, so that helps on the sustainability point. And the last thing I might say is I know when we came off of Q1, where we had a 70% revenue growth overall in the digital line, you know, one of the often asked questions that Bob and I and Mike got from investors was, gee, is this an aberration? or are you going to be able to continue to, you know, have strong performance on digital? And, again, without giving any predictions going forward, I'm saying, you know, here's another data point that this is not an aberration in terms of our digital growth for the quarter.
Yeah, and let me just quickly add to that that you asked about are the CPMs better in podcasting? Yes. The CPMs in podcasting look like OTT. Why? Because it's very hot, and people are seeing superior engagement. You are seeing superior click-through, et cetera. And remember, today, podcasting reaches more people than the big streaming digital services, music services like Spotify or Apple. And it shows no signs of... So I think we've got a great future ahead of us there on podcasting. And podcasting to us is really an adjacent business to radio. It is companionship. It's host-driven. It is more of sort of think radio and stories on demand. but it is the same user experience. We're the only group besides other radio people doing podcasting that have that kind of benefit. And when you get our scale and our size behind that, it puts us in a, we think, a unique position. And obviously digital to us is, you know, to the consumer, they don't know the difference between digital and broadcast radio. They know they like Z100 or Kiss FM, and it's coming in on their phone or an FM radio. They don't care about the technology or know about it. And we have been pretty agnostic about it as well. We're now, in addition to AMFM, on another 200-plus platforms, 2,000-plus devices. So we're pretty ubiquitous in terms of ability for the consumer to find us. And that is probably the most important thing underlying the trends. We do have reach. And as TV's reach goes down substantially, ad-supported TV, I mean, we become even more important there.
And just a quick follow-up, not turning into anything that could perhaps be confidential or competitively sensitive, but obviously announcing podcasting deals with very world-class brands, the NBA, NFL, Sports Illustrated, I mean, do the economics of these in terms of the content and, you know, web sharing, et cetera, are they vastly different than perhaps, you know, what's currently embedded within the numbers? Just go forward kind of stuff.
One of the beauties of being number one is most people that come to us for the podcast that we're doing in partnerships want a successful podcast. And our size advantage and our success with making hit podcasts gives us a tremendous advantage. And I would say that's the number one reason they come to us. It allows us to be pretty picky about which ones we'll do. In success, there's plenty of money for everybody. And I think people realize they've got their biggest chance of success with us. And we have enormous discipline on the economics of our deals. We're not interested in profitless prosperity. We don't need to. We don't need to buy our way into anything. We are number one, and we've been widening that gap. So we're going to continue to run our business that way. You know, you see the earnings coming out of our digital group. We put a great emphasis on converting revenue to earnings, and I know that's a little different than some digital players, but it's the way in which we run the business, and we think ultimately, going back to Rich's point earlier, is the best way to assure that we create shareholder value.
Thanks again.
Your next question is from Jim Goss with Barrington.
Thank you. I was wondering about if you could identify the value of the radio ad spot sales dedicated to podcast promotion. And I was wondering how you assign the transfer prices to your own inventory on behalf of those podcast promotions.
You know, I don't think that's sort of not the way we really look at it. The way we look at it is we have plenty of people who are doing both radio and podcasting. Take The Practice Club, for example, one of our biggest podcasts, also one of our biggest morning shows on our hip-hop radio stations. Naturally, there's enormous synergy there, and we look for that synergy at every step. But I think, you know, podcasting promotes radio. Radio promotes podcasting. They all promote digital. It's very hard to draw a line around any of it. By the way, when we're on the Fox TV network with our iHeartRadio Music Awards, We help Fox build awareness. They help iHeart build awareness. So that's, I think, sort of the standard in the business, and we're sort of much following that standard.
Yeah, I mean, the simple way I think about it is just about, you know, the course follow the revenue, just as a general guideline. And we've been, you know, of course, we follow the revenue, we follow the revenue before we broke things out into operating segments and just continues to follow the revenue. So just simply put, that's what I think about it.
Okay, so there's no geographic targeting or size of market issue. It's just what's your related thing. Then one other question. It seemed like the broadcast radio group did quite well and better than I was expecting, but it seemed like networks did not follow and track quite the same way this time. Is that a comp issue, or was there something going on there?
Yeah, more of a comp issue. If you remember last year in the downturn, the sharp downturn, the networks group, Premier especially, did much better than everything else in broadcast radio. So you're comping to a different number this year versus the rest of broadcast radio.
Okay. We've heard that. Thank you.
Our next question is from Ben Swinburne with Morgan Stanley.
Hey, good afternoon, guys. One question, one just clarification on the guidance. You know, Bob, as you've mentioned a number of times, there's tremendous advertiser interest in... Your numbers are really impressive. You talked about a third of the inventory is in Seoul. That surprises me a little bit, given the demand. Maybe you could just talk about how you close that gap and drive sellout, because it would seem like these numbers could be even higher. And what the drivers are there. Go ahead, sir.
Sure. I mean, one depends upon time of the year, too. You know, there's certain months of the year we don't have as much. There's certain months of the year, like January, we've got a lot. And, you know, a lot of it appears in small podcasts, small shows, small radio stations. It is overnight day parts on radio that the way radio has been bought, people want morning drive or afternoon drive. Nobody wants overnight for no good reason, I might add, because the CPM is actually cheaper and the engagement is probably even higher of the overnight audience. But in a traditional way of buying advertising, people have decided these are good times to buy and these are not the great times to buy. Or, by the way, I don't want little stations. I want the big stations. I want the big markets and little markets. Once somebody, which is the beauty of digital, decides I'm looking for X number of impressions of this group, and by the way, we can now do cohorts of auto-intenders, people who, you know, new mothers. We can find groups other than just Nielsen demographic groups. And once we can find that and serve impressions, now we're free to use all of our inventory. So these, you know, in the magazine business or newspaper, you always look at your inventory. Somebody bought three quarters of a page. Where's the other quarter going? We now have the ability to fill that in. And that was really what's behind building out this ad tech platform all the way from jelly, which allows us to take our broadcast radio and make it look like digital and and we, by the way, have servers in all the radio stations so we can control it centrally, to VoxNest and Triton, and even to our radio jar acquisitions, which really help us put the pieces together. So putting that together allows us to have an electronic marketplace for this product and allows us to fill the holes, and we feel confident that this has been one good investment and that we'll see the returns from it.
By the way, Matt, just one thing to tie things. It goes back to Jessica's first question in terms of getting value out of the tech stack, too, just to kind of tie those two together. You know, put aside what the percentage is for a second. Having that tech stack just allows you to more efficiently monetize all of your inventory.
That's what I think about it. Yep. And then just on the guidance, Rich, just to clarify, the July guidance but also the third quarter 20%, Is that a reported number, or is that excluding political? I think by the time you get to the end of the quarter, you're probably comping some political revenue.
No, that's a recorded number.
Got it. Thank you both.
Thank you, Ben.
Your next question is from Stephen Loshek with Goldman Sachs.
Hey, great. Thanks. Two, if I could, just a follow-up on the NBA and SI. I was wondering if you could talk maybe more broadly about your sports content strategy. What are the white spaces that you and the leagues are going after? What other types of content in the sports arena are you looking for? And sort of what opportunities on the advertising front do you think these types of content will open up for you?
Yeah, that's a great question. Clearly we're a major player in sports and broadcast radio, podcasting, and in digital. We carry a team, you know, sports. We play by play on a lot of our stations across all the leagues. And we have sports-only stations. We have the gambler. We have some that specialize in sort of sports betting. And, yeah, And we have now, we also have sports news segments, which run even on music radio stations. So we're able to aggregate these huge audiences for specific content. And we think it's a nice growth area for us. And given our size and scale, we find that folks who are big in that area, you know, podcasters, Colin Coward, Dan Patrick, et cetera, are part of our ecosystem and part of our family. And we're able to monetize that, I think, in ways others can't. And we're able to attract players because of the uniqueness of what we offer.
Got it. And then just one more, if I could. On TuneIn, I was wondering if you could maybe expand a little bit more on your decision to partner with them. I'm curious, what benefits are you seeing from distributing your digital stations with them? And then on the ad sales representation piece of the agreement, how big could this platform-type business get for you guys?
Thanks. Well, you know, I think you've hit it. It's a platform play, and, you know, TuneIn's got a nice product. We hope it provides additional opportunities for listening. As you know, we have a strategy of distributed listening. We're not just our AM, FM radio stations. We're on over 250 other platforms. In the case of podcasting, we make our podcasts available to Apple, Spotify, everyone else. We distribute it for the maximum audience. I think TuneIn is an extension of that strategy. And I think for TuneIn, they're looking at being able to use the kind of resource we have in terms of ad sales and monetization. And for us both, I think we both can benefit from the use of the technology platform. We've said early on when we did the Triton acquisition, we talked about how this tech stack not only has value for our properties, but it has value unto itself as a platform. There is no, in audio, no one has done the play as they've done in display advertising and other forms of digital advertising in terms of a a platform everyone can use, and we've set out to build that, and I think this is another step along that way.
Yeah, and just one thing, because it's been, it's really, Stephen, I'm sorry, it's really a great question, because if you think about it, it's just kind of like, you know, hopefully everything else we announce and do, and when you hear it and listen to it, it's like, okay, this is their strategy, this is just how that fits in, just like the context. that Bob put this in compared to podcasting or any other, you know, and you said the right word, how do we partner with them well? And, you know, that's what we're about.
And look, I would just also, I'll think of another macro view of things. You know, companies either partner well or don't partner well. And I think I would like to think that one of the hallmarks of iHeart is we partner extraordinarily well, that we don't think we have to own everything. Every time we look at something, should it be make, buy, or partner? And often partner turns out to be the best way to do it, especially if we find deals where it's beneficial to both parties equally. And those are the kind of deals we try and build, and those are the kind of partnerships we look for.
Great. Thank you very much.
And our final question is from Dan Day with B. Riley Securities.
Yeah, afternoon, guys. Appreciate you taking my questions. Just to go back to the balance sheet and the debt real quick, you talked about getting to that four times target or better. Any thoughts on the share of crisis trading well above the IPO from a couple of years ago, just using that as a lever to bring down your debt, or do you think you're pretty much all set with just kind of free cash flow generation and chip away at it over time?
Well, right now I think we have, as I think you've seen, we've been able to demonstrate that we've been able to grow our earnings, which is probably the best way in the world to improve our leverage. And that has been our primary focus.
Yeah, but, you know, and if you think about it, and hopefully at Everett Fields we've been very consistent on this message, that we think, you know, with the capital structure we have, you know, you just create tremendous stakeholder value, equity value by, you know, by taking the cash and paying down the debt. And by the way, just as we reminded everybody in terms of refinancing, you know, we've got the $1.5 billion 83-week notes with a soft call that's off next May. So looking closely at that situation, again, is another way to create value because it is about a third of our interest payments per year. And then back on in terms of leverage, and then when we get to about four times, you know, we will talk to the board, Bob and I will talk, and Mike will talk to the rest of the board and our independent board of directors with this single objective is, okay, how do we continue to create stakeholder value? How do we continue to create equity value? And then we'll make a decision at that time. in terms of what to do with the free cash.
But I think until we get to that level, we're pretty single-minded on our focus.
Got it. Got it. Thank you, guys. Appreciate it. Just to follow up, any commentary on ad categories that are specifically affected by things like supply chain constraints, for example, auto dealers, labor shortages like restaurants and bars? I'm assuming they've lagged a bit. If you could just provide what you're seeing out there for those and then any of the categories that have outperformed your expectations sort of as we covered here.
We usually don't talk about the sectors because we're so diversified. You know, no single sector is a big impact on us, and no single advertiser is a big impact on us. But, yeah, I mean, the good news is right now, I think even in sectors like auto where there are, you know, clearly shortages and, you know, the chip shortages affecting them. I think many of those auto companies, even dealers, have decided, look, I've still got to keep the demand there because when I do have supply, I want pent-up demand to go. I don't want to have to start all over from marketing. And I think a lot of advertisers that cut back during the pandemic are looking out. They're almost having to restart at a higher price now. So even the ones that still know they've got growth ahead of them and they're not able to fulfill their demand yet also are continuing to advertise so that they continue to hold on to that brand relationship and that relationship, overall purchase relationship with the consumer.
Got it. Thanks, guys. Appreciate it. Best of luck.
Great. Thank you, everybody. Really appreciate it. We all appreciate it, Bob, myself, Mike, and the team. Everybody tune in for the IHOP story. And Mike and the team and all of us will be accessible and available after for any follow-up questions. But thank you very much.
Thank you.
Thank you again for joining us today. This does conclude today's presentation. You may now disconnect.