10/28/2021

speaker
Operator

Good morning, ladies and gentlemen, and thank you for standing by. Welcome to Keurig Dr. Pepper's earnings call for third quarter of 2021. This conference call is being recorded, and there will be a question and answer session at the end of the call. I would now like to introduce Keurig Dr. Pepper's Senior Director of Investor Relations, Mr. Steve Alexander. Mr. Alexander, please go ahead.

speaker
Steve Alexander

Thank you, and hello, everyone. Thanks for joining us. Earlier this morning, we issued our press release for the third quarter of 2021. If you need a copy, you can get one on our website in the Investors section. Consistent with previous quarters, today we will be discussing our performance on an adjusted basis, excluding items affecting comparability. The company believes that the adjusted basis provides investors with additional insight into our business and operating performance trends. While the exclusion of items affecting comparability is not in accordance with GAAP, We believe that the adjusted basis provides a meaningful comparison and appropriate basis for discussion of our performance. Details of the excluded items are provided in the reconciliation tables included in our press release and our 10-Q, which will be filed later today. Due to the inability to predict the amount and timing of certain impacts outside of the company's control, we do not reconcile our guidance. Here with me today to discuss our third quarter 2021 results are KDP Chairman and CEO, Bob Gambler, our CFO, Ozan Dantmesioglou, and our Chief Corporate Affairs Officer, Maria Scappagurcio. And finally, our discussion this morning may include forward-looking statements, which are subject to the safe harbor provisions of the Private Security Litigation Reform Act of 1995. These statements are subject to a number of risks and uncertainties that could cause actual results to differ materially, and the company undertakes no obligation to update these statements based on subsequent events. A detailed discussion of these risks and uncertainties is contained in the company's filings with the SEC. And with that, I'll hand it over to Bob.

speaker
Bob Gambler

Thanks, Steve, and good morning, everyone. As we approach the completion of our three-year post-merger period, we're looking forward to our next chapter of transformation and growth. We're entering that phase from a position of strength, with top-line momentum fueled by new tools and capabilities, robust innovations, and the right team and culture to enable continued success. Importantly, we're also nearing our targeted leverage ratio, which enables us to shift the use of our industry-leading cash generation from debt reduction to a new set of options for increased value creation. We have successfully navigated the macro dislocation that has occurred over the past 20 months and expect to be able to do the same in the face of the new challenges that are causing incremental disruption across the economy. The escalation in input cost inflation, coupled with labor shortages and supply chain disruptions, including constraints in transportation, impacted us in the quarter and will likely persist for some time. As part of the offset, we have increased price and utilized a wide range of RGM initiatives across our portfolio along with stepped-up productivity, alternate sourcing and supplier strategies, and other cost mitigation activities. Given the strength of our brands, driven by increased investment in innovation and marketing, we have been successful in limiting the elasticity impact of the pricing to date. Our third quarter results provide a good example of KDP's ability to manage through challenges and deliver strong and balanced results. We posted another quarter of high single-digit constant currency net sales growth with all four business segments reporting strong increases. We also delivered double-digit adjusted diluted EPS growth while increasing marketing investment in the quarter. As discussed last quarter, we believe it's helpful to highlight our results on a two-year basis because we are layering strong current year performance on top of strong year-ago performance. which we believe sets KDP apart from most companies. On this basis, constant currency net sales advanced 13% versus the third quarter of 2019, and adjusted diluted EPS was up 38%. On a year-to-date basis, results were similarly strong compared to 2019. KDP's in-market performance for the third quarter was as strong as our financial performance. We continued to grow share in carbonated soft drinks, reflecting core brand growth and successful innovation and renovation, most notably our new zero sugar varieties. Sunkist continued to post strong double-digit consumption growth behind its new flavor lineup and is now the number one fruit-flavored CSD brand in the category. Other CSDs posting strong growth in the quarter were Canada Dry, A&W, and Squirt. The Dr. Pepper brand also continued to perform exceptionally well, consistently gaining market share on the strength of double-digit consumption growth. This growth has accelerated with the recent launch of this year's Fansville campaign, which celebrates the passion consumers have for college football and Dr. Pepper. In-market performance of our key non-carb beverage brands, such as Snapple, Buy, and Core, continue to be impacted by supply chain challenges that cap growth. The supply chain situation is already showing signs of improvement, with Snapple's latest four-week consumption well above its 13-week trend, and Buy growing consumption by nearly 15% in the most recent periods, behind the success of Buy Boost. On a two-year stack basis, in-market performance of our cold beverages was very strong, with nearly 75% of the portfolio's retail sales base expanding market share. We continue to drive our newest brand partnerships and deepen existing ones. In the case of Polar, we expanded availability outside of the Northeast region, achieving a 3.7% share, and 60% ACB distribution in markets for which KDP is responsible for the brand. We also invested in Vitacoco's recent IPO, and as part of that transaction, extended our distribution agreement with them. In coffee, our K-Cup pod shipments advanced 6% in the quarter and are up almost 7% year to date. This reflects continued strong at-home performance and a modest improvement versus a year ago in away-from-home coffee, although the latter continues to be down significantly versus pre-COVID levels. Market share of KDP manufactured pods and tract channels was 83%, up almost a full point versus a year ago. As we discussed during our recent Investor Day, we expect to add at least 2 million new Keurig households in 2021, continuing our long-term growth trajectory and clearly showing no pullback following our accelerated level of 3 million new Keurig households added in 2020. We will provide a final 2021 household penetration number when we report our Q4 earnings. Brewer shipments grew 2.2% in the quarter, successfully comping a 34% increase in the third quarter last year. On a year-to-date basis, brewer sales were up 22% versus a year ago, And compared to the third quarter of 2019, brewer sales are up 44%. Driving this impressive growth is effective marketing and our comprehensive quality and innovation strategy that is widening choice, functionality, and price points of our brewer portfolio. The most recent example is our new multi-stream technology, which delivers a richer, more balanced, and flavorful cup of coffee. Our newest brewer is the Keurig Supreme Plus Smart. initially launched on Keurig.com in July, and now rolling out to retailers in time for the holidays. In addition to incorporating multi-stream technology, this internet-connected brewer also features our new Brew ID technology, which recognizes the specific K-cup pod in use and automatically customizes brew settings. The brewer's smart technology also enhances our successful auto delivery business by utilizing SKU-level pod consumption data to automatically replenish consumers via shipments direct to home. Both our auto delivery and broader e-commerce business continued to expand in the quarter on top of the exceptionally strong growth experience last year. We also continue to innovate in pod sustainability and have begun the introduction of easy peel lids to our recyclable K-cup pods in order to make the recycling process simpler for consumers. In addition to the good progress we've made in coffee pod sustainability, the accomplishments in our company-wide ESG efforts continue to be recognized. Recently, we received the Reuters Responsible Business Award for the Social and Human Capital category, recognizing our 20-year journey of putting farmers first by improving one million lives in our coffee supply chain. A top 10% ranking among 350 food and agriculture companies by the World Benchmarking Alliance, a United Nations affiliated organization that focuses on improving private sector performance against the UN Sustainable Development Goals. A number two ranking out of 50 of the largest CPGs and retailers in North America by the nonprofit As You Sew in their assessment of plastic usage and packaging sustainability progress. and LEED Gold certification for our new Frisco headquarters. Before turning it over to Ozan, I want to highlight the increase in our outlook for 2021 net sales growth to 7% to 8% as communicated in our press release this morning. We continue to expect adjusted diluted EPS growth at the range of 13% to 15% as pricing, productivity, and revenue growth are being leveraged to offset significant and accelerating industry inflation as Ozan will now discuss in his comments.

speaker
Steve

Thanks, Bob, and good morning, everyone. Continuing on an adjusted basis, I will briefly review our performance for the third quarter, which was another strong one for us. I will then turn to our outlook for the balance of 2021. Constant currency net sales increased 6.8%, fueled by higher volume mix of 3.2% and favorable net price realization of 3.6%. Importantly, all four business segments posted growth, driven by successful innovation and strong marketing, along with continued solid in market execution. For the first nine months of 2021, Constant currency net sales grew 8.4% versus year ago, and on a two-year basis, advanced 13.3% versus the same period in 2019. Adjusted gross margin in the quarter advanced 50 basis points versus year ago to 56.4% of net sales, reflecting higher pricing and productivity, partially offset by significant and accelerating inflation in cost of goods sold. Adjusted operating income in the quarter grew 6.5% versus year ago to $931 million, driven by the strong and balanced net sales growth and the gross margin expansion, as well as productivity and merger synergies in SG&A. These positive drivers were partially offset by significant inflation in transportation and logistics and significantly higher marketing investment. On a constant currency basis, adjusted operating income increased 5.7% versus a year ago. Adjusted operating margin declined 30 basis points reflecting our decision to reinvest in marketing to drive brand strength. Excluding the increase in marketing, adjusted operating margin was up versus a year ago. For the first nine months of 2021, adjusted operating income increased 7.6% versus a year ago. And on a two-year basis, Adjusted operating income was up 21% versus the first nine months of 2019. Adjusted net income in the quarter advanced 13.3% versus a year ago to $631 million, primarily driven by the growth in adjusted operating income and lower interest expense, largely reflecting lower interest rates stemming from the strategic refinancing completed in the first quarter of 2021, lowered outstanding in-depth nets, and realized gains on interest rate swap contracts. Also, benefiting the growth in adjusted net income was a lower adjusted tax rate. Adjusted diluted EPS in the quarter grew 12.8% to 44 cents compared to 39 cents in the year ago period. For the first nine months of 2021, adjusted diluted EPS advanced 13.9% versus year ago. And on a two year basis, adjusted diluted EPS was up 32% versus the first nine months of 2019. Let me take a moment to discuss the inflationary pressures and supply chain challenges we have referenced this morning that are impacting the broader economy and our industry. We are experiencing significantly higher inflation this year than we expected at the start of the year, which we were managing with pricing, productivity, and accelerated growth. For perspective, we expect all-in inflation this year which includes inflation in cost of goods sold, transportation, warehousing and logistics, and SG&A to be up approximately 6% versus a year ago. This inflation has accelerated in the second half of 2021. Our updated guidance for 2021 incorporates all of these considerations, and we are confident that We have the tools and management disciplines in place to deliver our guidance for both revenue and earnings growth. Let me now turn to our segment performance in the third quarter. Coffee systems, constant currency net sales increased 4.6%, driven by higher volume mix of 5.7%. Partial offset by lower net price realization of 1.1%. which continued to moderate as expected. The volume mix performance reflected pot shipment volume growth of 6.3% and brewer volume growth of 2.2%. The pot volume growth reflected continued strong momentum in our at-home pots and improved performance in our away-from-home business, although return to offices continues to be slow and this business remains well below pre-pandemic levels. The 2.2% increase in brewer shipments, which is on top of the 34% increase in brewer shipments in the third quarter last year, was fueled by continued strong consumer purchases stemming from successful brewery innovation and a double-digit increase in marketing. During the quarter, We took pricing in our brewer portfolio and more recently took pricing on our owned and licensed coffee brands, giving the escalation in coffee commodity pricing. As a reminder, most of our partner contracts require the partner to be responsible for coffee beans. Therefore, the increased commodity cost and any pricing they chose to take for these brands does not follow through the KDP profit and loss. Adjusted operating income for coffee systems increased 1.1% to $377 million, driven by the net sales growth and continued productivity and merger synergies, partially offset by inflation and a double-digit increase in marketing investment in the quarter. This marketing investment supported the launch of our new Keurig SPRIM Plus Smart Brewer, featuring our new Brewer ID technology platform. The campaign was executed nationally via digital, social, and earned media and was amplified by experiential activations. On a constant currency basis, Adjusted operating income increased 0.5% in the quarter. Adjusted operating margin in the quarter was 32.6% compared to 34% in the year-ago period, largely reflecting the significant increase in inflation and marketing investment. Park H beverages constant currency net sales grew 6.8% in the quarter. with volume mix growth of 1.5% and higher net price realization of 5.3%, reflecting continued growth in both our company-owned DSD operations and warehouse direct business. The majority of our liquid refreshment beverage portfolio contributed to this growth, with CSDs, notably Dr. Pepper, Canada Dry, and Sankist. particularly strong along with Polar, VidaCoco, and Mods, driving growth. Adjusted operating income for packaged beverages increased 2.6% in the third quarter to $312 million, driven by strong net sales growth, productivity, and merger synergies. Partially offset by inflation, particularly in transportation, as well as marketing investment, and increased operating costs to meet continued strong consumer demand. On a constant currency basis, adjusted operating income increased 2.3% versus a year ago. Adjusted operating margin for packaged beverages was 20.2% in the quarter, compared to adjusted operating margin of 21% in the year-ago period. largely reflecting the impact of inflation and higher marketing investment. Beverage concentrates constant currency net sales increased 10.8%, reflecting favorable net price realization of 11.4%, resulting from higher pricing and lower trade expense, slightly offset by lower volume mix of 0.6%. The growth in net sales also reflected a continued recovery in the fountain food service business due to increased consumer mobility in the restaurant and hospitality channels, with brand Dr. Pepper driving the growth. Offsetting this growth was a decline in bottle can concentrate shipment volume. Adjusted operating income for beverage concentrates increased 9.1% to $289 million, driven by Linetze's growth, partially offset by a strong double-digit increase in marketing investment. This increase reflected investment behind Dr. Pepper's Zero Sugar and the Dr. Pepper College football campaign. On a constant currency basis, adjusted operating income advanced 8.7%. Adjusted operating margin in the quarter totaled 73.7% compared to 75.3% in the year-ago period, reflecting the impact of significantly higher marketing investment. Excluding the increase in marketing, adjusted operating margin was up versus year-ago. And finally, Latin America beverages constant currency net sales grew 14.5%, reflecting strong volume mix growth of 10.5% and favorable net price realization of 4%. Liquid refreshment beverage in-market execution in Mexico continued to be strong across all channels, which drove significant net sales growth for key brands, namely Pena Fiel and Clamado. Adjusted operating income increased 48% to $37 million, and on a constant currency basis, adjusted operating income increased 36%. This is strong operating income performance reflected the net sales growth and productivity, partially offset by significantly higher marketing investment and inflation. Adjusted operating margin in the quarter advanced 350 basis points to 23.7%, despite the meaningful increase in marketing investment. Free cash flow in the quarter continued to be strong at $676 million, driving year-to-date free cash flow to $1.6 billion. This strong free cash flow performance for the quarter and year-to-date periods represented three cash flow conversion ratios of approximately 107% and 100%, respectively. During the quarter, we reduced our outstanding bank debt by $325 million and structured payables by $2 million. We also ended the third quarter with $200 million of unrestricted cash on hand. Due to our growth in earnings and reduction in bank debt, we improved our management leverage ratio to 3.2 times at the end of the first quarter of 2021. Since the merger closed in July 2018, we have reduced our management leverage ratio by 2.8 times and continue to expect to achieve a management leverage ratio at or below three times at year end. Let me now move to our outlook for full year 2021. For the third time this year, we increased our guidance for constant currency net sales growth to reflect the significant momentum in the business. And we now expect growth in the range of 7% to 8%. This compares with our original 2021 guidance for constant currency net sales growth of 3 to 4% and our most recent guidance of 6 to 7%. We continue to expect adjusted diluted earnings per share growth in the range of 13 to 15%. And we expect to continue to invest significantly in marketing to maintain our top-line momentum. Supporting this guidance, we expect the following. Adjusted interest expense is now expected in the range of $495 to $500 million, reflecting the realized gains on interest rate swap contracts that benefited the third quarter. Adjusted effective tax rate is expected in the range of 23.5 to 24%. Diluted weighted shares outstanding are estimated to be approximately 1.43 billion. And finally, our management leverage ratio is expected to be at or below three times at year end. With that, let me hand it back to Bob for some closing remarks.

speaker
Bob Gambler

Closing out 2021 completes the three-year commitments established in January of 2018 at the announcement of the merger. Clearly, a lot has transpired since then, and throughout this time, the KDP team has remained focused, flexible, and resilient. With one quarter left to go, we are confident that we will significantly over-deliver our net sales commitment and achieve our 15% to 17% adjusted EPS commitment. I will now turn it back to the operator for your questions.

speaker
Operator

If you would like to ask a question, please press star 1 on your telephone keypad. Again, that is star 1 to ask a question. We'll pause for just a moment to compile the Q&A roster. Your first question comes from Bonnie Herzog with Goldman Sachs.

speaker
Bonnie Herzog

Thank you. Good morning. Good morning, Bonnie. Marnie, I wanted to ask about your top line, which, you know, continues to be much stronger than expected. And it's impressive that you guys, you know, have taken up your sales growth guidance yet again. So given this, you know, how does this potentially change your thinking regarding your preliminary outlook for 22? I mean, does it give you any more confidence in your ability to deliver more? on a mid-single-digit top-line growth or possibly above this? And if so, do you think your initial outlook for mid-single-digit EPS growth next year could ultimately prove conservative, given that lever? Just wanted to get your thoughts on that. Thanks.

speaker
Bob Gambler

Okay. Yeah, we're very happy with the revenue growth that we've seen. If you recall, when we put the company together, we talked about revenue, three-year revenue guides of 2% to 3%, and we've far exceeded that. It's driven in a really healthy way through a combination of growth across the entire business, core business growth, and innovation. And it's fueled by great marketing as well and our execution at retail. So the drivers behind it are sustainable. The contributions from our brands and the innovation pipeline is very strong. Again, as we sit here during the Investor Day in October and we're looking out over the future, we think that mid-single digits is the right target. Remember that everybody is getting some revenue growth off of the pricing that we're putting in place right now, so it's hard to look down the road and forecast what pricing will be over the next three to five years. So we base it more on what the underlying volume growth is in a normalized pricing environment. and are comfortable that mid-single digits is the right commitment for us to make over the long term. Obviously, the trends that we're seeing right now are stronger than that.

speaker
Operator

Okay. I appreciate that. Thank you. Your next question comes from the line of Chris Carey with Wells Fargo Securities.

speaker
Chris Carey

Hi. Good morning. Hi, Chris. Hi. The pricing in the packaged beverage business, I think, was the highest in over a decade, unless I'm mistaken. Clearly, it makes sense. Elasticities are not what they historically have been. They're not in any category right now. Can you just talk about maybe how this pricing evolves over the next year or six quarters? Um, I think KDP was a little bit, um, slower to ramp pricing as aggressive as some of your other domestic peers. Um, when does revenue growth management become, um, a bigger dynamic here? Um, when do you think volumes could potentially be impacted by pricing? I imagine the price, the model will be more pricing driven ahead. Just, um, you know, again, the concept of higher pricing makes sense, but you know, it's, it's, um, It's historically high, of course, and I just want some more perspective on how this evolves over time and where the RGM piece comes in relative to list price and just how you're thinking about how this evolves over the next year or so.

speaker
Bob Gambler

So thanks so much. Sure. The questions that you're asking are on the minds of everybody in the industry. The fortunate thing is that we operate in a wonderful industry of beverages, and I'm including coffee in that as well. That is incredibly rational. So the objective is margin protection. And what we've all faced is an unprecedented level of inflation, certainly unprecedented in all of our working careers for the North American market level of inflation. There are three ways to offset that. Pricing, and I would include RGM in pricing, and I'll talk more about that. Pricing, productivity, and then there's another lever, which is reinvestment back in the business. And so we can pull... Those levers in different magnitudes based on the level of inflation and what we believe the impact will be on the overall business. What we're seeing right now is that there's been a significant amount of pricing across the industry. The data that I have doesn't suggest that we were slower than anyone else. I think we were right in line. Different parts of our business realize the pricing faster than others. So, for example, our BC business has an immediate impact when you take pricing and hits the P&L. There's a delayed response in some of our other businesses as it has to reach retail, and you have to protect some of the promotions in place. So that may be what you're thinking about there. But certainly there's been extensive pricing. The impact of elasticities has been – better than historical. And in part, it's because of the way we've taken pricing and also the strength of the brands. And we've been able to find a way uniquely within, I think, the industry to continue to have positive gross margin in the quarter, for example, which gives us the opportunity to reinvest back in our business, which makes pricing even more possible because you continue to invest in your brand strength. So I would suggest that that's the framework we approach 2022 in. Any prediction I would make in the future about elasticities, what do I think inflation is going to be, how do I think pricing will respond to that, is not productive because it's impossible for anybody, including the Fed, to predict what's happening going forward. What I would say is that we manage this in a very dynamic manner. When there is more inflation, the industry has put on more pricing. And we have the other levers that I talked about in terms of productivity and reinvestment to pull to protect margin. And that's why we're confident in the guidance that we put out in October 1 in an environment as volatile as this. We still have the ability to manage our way through that.

speaker
Chris Carey

Okay, thanks so much for the perspective. Okay, Chris.

speaker
Operator

And your next question comes from Brian Spillane with Bank of America.

speaker
Brian Spillane

Good morning. It's Pete Gallo on for Brian. Thanks for taking the question.

speaker
Bob Gambler

Hi, Pete.

speaker
Brian Spillane

Hi, Pete. I guess just, you know, on BevCon, you know, obviously there's a natural gap between shipment volumes and bottler case volume. But I think, you know, bottler case volumes were maybe a little bit lighter than we had expected, and there wasn't a ton of detail around what happened there in the press release. So just anything there would be helpful. And I think, Ozan, just there were some comments, particularly, you know, on the bottle and can part of the BevCon business. Just how are your franchisees, you know, managing inflation? You know, how's it impacting their ability to serve? You know, having to do anything kind of to accommodate them for their rising costs. Thanks very much, guys.

speaker
Bob Gambler

Yeah, let me kick it off, Ozan, then I'll turn it over to you. The timing between, you know, shipments, our shipments, and bottler case volume, there's always, you know, quarter to quarter, some disconnect they equalize over time. There's nothing notable there. And the best way to look at the underlying health of our business, and as more of a leading indicator, is to look at the consumption numbers, the offtake numbers from IRI and Nielsen, because that's the leading indicator of consumer demand that will pull our brands through, whether it comes through our system or or through another entity system, it's still our brand, and that's reflected in those numbers. And you can see that they're exceptionally strong, particularly on Dr. Pepper, which is the largest brand that flows through multiple systems. So everything is very positive there. There's nothing to note. Ozan, you want to talk a little bit about the inflationary impact on our partners and how they offset that?

speaker
Steve

Of course. Of course, Bob, particularly on the BEVCON, as you were saying, Bob, I mean, BEVCON comes in two pieces. One is the bottlers and the distributors that we work, as well as our fountain food service business. And in specific answer to your question, Pete, on the mechanism of our bottlers and distributors pricing, Most of our bottlers and distributors are on incident pricing, which as you know is a quite a bit sophisticated algorithm that starts from the shelf prices then goes to the bottlers and distributors and reflects to us. Therefore, this is best in class in terms of pricing adjustments that take place in the marketplace. And that also includes the sophisticated revenue growth management strategies that we deploy on a consistent basis. Therefore, as Bob also alluded a couple of minutes ago, the whole sector took some forms and shapes of pricing actions, either share price improvements or using sophisticated revenue growth management strategies. And as a result of that, there's a net flow through to our BEVCON business. And given the nature of the BEVCON that we ship and sell and transfer the concentrate, the increase in the pricing in that segment reflects in our numbers right away. Right away meaning a little earlier than the packaged beverages, for example, that takes a little bit gap. between the price improvements, return it to the finished product, ship it, and sell it across the board. So that would be our algorithm that make us to realize very good margin improvement from the pricing in BavCon.

speaker
Operator

And your next question comes from the line of Andrea Torreira with JP Morgan.

speaker
Andrea Torreira

Hi, good morning. I just want to Kind of like go back to the supply chain points that I think you kind of managed really well. Can you kind of give us an idea of, you know, how at this point the packaging side you'll be able to manage and how it positions you into 2022? And, Bob, I wanted to go back to also just to clarify your point about protecting profitability and I know it's early to say, and obviously when you gave the 2022 preliminary outlook, it kind of implies the margins are probably going to be on a gross margin basis. I don't know that you're going to have a similar algorithm or protect profitability. Is that still going to be more of a financial deleverage and below the line, or you may be able to protect your gross margin? Thank you.

speaker
Bob Gambler

sure good morning andrea i'm going to tackle the first one on supply chain and then ozone you want to talk a bit about uh 2022 uh and uh and margins uh after i finish that with regard to supply chain piece like everyone you know this has just been a rolling um pattern of challenges um so the last time we talked to you we were having some issues with regard to packaging availability um particularly in the area of snapple and glass which required us to move faster to our pet conversion and starting up the plant much faster than we expected, that is largely behind us. And as I said, you're seeing improvements in those businesses. And so at the moment, that is less of the issue. Our bigger challenge is, and I think consistent with the industry, is actually transportation right now. Customer pickups, as well as shipments that we make that are not through our own fleet, are increasingly challenged where pickups don't happen as scheduled and transportation is unreliable as well as incredibly costly. And then again, like everybody, we're facing some rolling labor issues as well that are not adequate from time to time to be able to surface the demand. So our supply chain team has done incredibly well in navigating through all of these. As you know, we have new supply chain leadership. And Tony, who has joined us, made an immediate impact on that. And so we're seeing a lot of improvements, but it continues to be incredibly volatile. Ozan, you want to talk about the margin side?

speaker
Steve

Exactly. Of course, Bob. So actually, I'd like to expand a little bit because obviously the whole inflation and the pricing algorithm is so interrelated to each other. As we shared with you, and I'm sure you are seeing this every day, like everyone else, We are experiencing a significant increase in inflation, particularly in packaging materials, labor, lately coffee beans, corn, glass, and so forth, which is a broad base of our input costs combined with transportation. And the latest one, we are seeing pressure on the labor shortage as well as the availability. As we also shared with you a little while ago, we expect overall inflation rate for 2021 to impact us negatively around 6%. And also, inflation has accelerated through 2021, with the second half being higher than the first half. So what does this mean? This means that we are entering into 2022 at a higher second half run rate. So we expect that at least the first couple of quarters of 2022 to face tougher comps than the second half of 2021. Having said that, during our investor day, October 1, we also shared with you that our long-term outlook is for continued adjusted operating margin growth fueled by primarily three things, productivity, mix and overhead leverage while we continue to invest in our brands to continue to drive our strong growth. Therefore, at this point in time, our 2022 outlook is our best estimate based on a range of assumptions, which is very important to articulate, and this is how we have been managing the enterprise for a while, which is a balance between the inflation, pricing, productivity, and business investments. Obviously, the more we know, we will update you, and the timing of that update would be during our February 2022 call that will announce our quarter four and the full year results. But in summary, we believe in the strength of our plan and the algorithm that we put in front of you that will deliver over time.

speaker
Operator

Okay, thank you very much. And your next question comes from Kevin Grundy with Jefferies.

speaker
Kevin Grundy

Great, thanks. Morning, everyone, and congratulations on another strong result. Hey, Bob. Bob, I wanted to kind of zoom out a little bit. I have a more strategic question for you this morning. Just as it pertains to your distribution assets and the potential to move into alcohol following PepsiCo's announcement with Hard Mountain Dew, I mean, as you know, the legacy Dr. Pepper company has long viewed its bottling assets as strategic. I think there's been some questions over the years about potentially moving taking a look at doing something more strategic, spinning them off, re-franchising, et cetera. But it was, you know, collectively something the board thought never made a lot of sense. You mentioned the Vitacoco investment there. That's been a long-term relationship. It's part of the allied strategy. The polar deal that you guys entered into made a lot of sense as well. So my question is this. I'm sure the PepsiCo announcement is in no way lost on you. I just wanted you to comment this morning on the potential for Dr. Pepper to move into the alcohol space, to take a look at your own distribution assets. Is that something that you're entertaining? Is that something that you think makes a lot of sense?

speaker
Bob Gambler

Okay, I think we lost the end of it, but let me give you a point of view on this space here. On alcohol in particular is an area that we look at that's very similar to the way we looked at beverages in total. So as we said when we put the other coffee with cold beverages, that we thought there was an opportunity to look at beverages holistically. It's the same with alcohol. Now, the complexity of distribution is one that has been pointed out by many, including us, and I think that what you referenced with regard to Pepsi is very interesting in how they're being creative around that. What you're seeing is really the intersection of two opportunities. One is portfolio expansion to new territories, as well as consolidation in the distribution assets to make sure that they are at scale and therefore more efficient. And so we look at both of those opportunities. The one that you point out is there is some overlap. So it's an area that we continue to study. As we had pointed out on the investor day, we participate in alcohol in a variety of ways that I think was surprising to people. We talked about the business we have in Canada where the distribution environment is very different. The fact that we do licensing in the alcohol space and we think that our brands can play in alcohol nicely. The fact that we're the number one mixer company. which has us participating in alcohol consumption occasions at a much higher rate. And we put all of that knowledge and objective together to think about that. So I think, in short, there's a lot of complexity to do this in the U.S. It's interesting to see how others are looking at it. We look at beverages holistically, and so it's certainly on our radar screen. It'll be something in the broadest sense that we'll be talking about in the future. Very good. Thanks, Bob. Good luck. All right.

speaker
Operator

And your next question comes from the line of Brett Cooper with Consumer Edge Research.

speaker
spk13

Good morning. Hi, Brett. Hi. Bob, the leadership team that you've brought in comes more from outside of non-alcoholic beverages versus what we typically see in the space. So I was just hoping three years into the deal you can talk about where you see the state of your routes to market business, your observations on what the accepted view of operations was versus how you as a team are seeing it, And then how you look at managing evolutions in the industry, whether those be e-commerce, the rising penetration of electric vehicles, altering convenience store purchases, and or the rise in non-ready-to-drink beverages. Thanks.

speaker
Bob Gambler

Yeah. First of all, I'll start with the team. We're really proud and pleased with the team that we have in place right now. We continue to build capabilities. If you look at where we have drawn team members, especially at the most senior levels, and you see it at the executive team level, but I would also say, At the level of direct reports to the executive team, it's very similar. Wide range of packaged goods experience with a focus on beverages. We like to pull people from all elements of beverages, so we have non-alcohol as well as alcohol experience, and we have a number of people who in that individual have experience in both. We also have people who have a number of experiences both within North America as well as international experience, and we think that this combination of skills, experiences, backgrounds, and style make us much stronger as a team, and we will continue to add talent to the team as well as promote and upgrade talent from within as we've done. So it is a critical part for our ongoing success to make sure that we've got the management team who can really lead the business of the future. So let's talk about some of the future-looking comments or questions that you ask right there. Again, we go back to our original thesis for putting the two companies together is that beverages historically had been managed in silos. And we thought if we took a look at it from a consumer perspective that we would be better off. And it's exactly what we've seen is that consumers don't think about beverages in formats via silos. They think about needs and occasions. And they use multiple beverage formats, brands, products, et cetera, to satisfy those needs. So by taking a consumer-first need-based approach, it has really informed our innovation pipeline, both on the cold and hot side, to great success, as you see. It's driven our marketing programs. And it helps us think about partnerships going forward, whether that's a partnership like Polar, that was our most recent one, in which we have a long-term franchise agreement with them, but not ownership, or partnerships where we have seed investment or ultimately acquire the business as we've done with others. When you think about our distribution assets, which is another area that you point to, we put the company together in 2018 and talked about seven different ways that we went to market. We ranged from direct store delivery, to wholesale direct, to franchise, our found in food service, which is our on-premise business. But the other one that we talked about that time was e-commerce. And there was very little appreciation for e-commerce, particularly in beverage in 2018. And that's changed dramatically. We have seen the percentage of our e-commerce business grow. We've talked to you before that it's north of 10%. It's higher on our coffee business. It grows significantly faster than our average business. And we are in position to be the market leader, the category leader in this space, driven by the historical strength of Keurig. And now with Keurig, where there's always been a substantial e-commerce business, the fact that we are selling brewers that are smart brewers that can recognize the pod, that can trigger an order direct to consumer based on actual SKU level consumption, suggests that we are thinking way ahead today. in terms of what the next steps are in terms of distribution routes as well as efficiency. My last point is it ties back to the question that Kevin asked. In addition to portfolio white space and finding new points of distribution, we think our DSD asset is a competitive advantage, but we also believe in consolidation and distribution in the industry, and we'll look for ways to continue to consolidate distribution and drive more efficiency and effectiveness through that really important asset to us. So I think I covered all of your forward-looking points. If there's anything else on there or anything I missed, let me know. No, that's great. Thanks. All right, Brett. Thanks.

speaker
Operator

Your next question comes from the line of Lauren Lieberman with Barclays.

speaker
Lauren Lieberman

Great. Thanks. Good morning.

speaker
Operator

Hi, Lauren.

speaker
Lauren Lieberman

Hi. I was wondering if you could just talk a little bit about Polar. I know it's still relatively early, but have been expanding distribution, and I was just curious if you could talk about some of the uptake you're seeing and what you're doing also to build awareness of that brand, because it's one thing to put it on the shelf, another for people outside of the Northeast to pick it up off that shelf. Thanks.

speaker
Bob Gambler

Sure. As you know, Polar continues to be responsible for the brand in their territories. and we've expanded outside of the Northeast for them. Right now, we're at 60% ACV distribution in the territories for which we're responsible. We're happy with that. It continues to grow. We've achieved now just under a four share of that category, which is a sizable and growing category, and we're happy with the trajectory that we're on. I was out just recently doing retail in a number of markets across the country, and I was really pleased with the level of distribution and display activity that we're getting. And in stores in which we haven't got it fully slotted onto the shelf yet because of timing, I saw a lot of off-shelf display pressure, which will continue to grow the brand. The Polar team is responsible for marketing the brand, and that's something that we work with in conjunction, work with them on, And I agree with you that as this distribution base continues to build and we have great push activity behind it, it needs to be supported with an increasing amount of consumer pull activity. And that's something that we're continuing to work with them on. But I think that the foundation is in place to be able to activate that. And overall, we're just really pleased with how that business is trending.

speaker
Operator

Great. Thank you. Your next question comes from Sean King with UBS.

speaker
Sean King

Hey, good morning. How's it going? Yeah, first off, I'm glad to see you're starting to move pricing higher on the pod side for the owned and licensed brands. But first off, do you expect or are you seeing the partner brands falling on price at retail? And then second, over time, can you get pricing on the partner brand manufacturing contracts, given the higher costs you're seeing?

speaker
Bob Gambler

Mm-hmm. Yeah, let me talk a little bit about just pricing in total in pods, and then, Ozan, why don't you pick up on the partner agreements and potential pricing there. I think pricing is always an interesting conversation in the context of K-cup pods because we have intentionally been lowering the price, although I know for analysts and investors that was always something of concern. We always point out that that was an intentional strategy that has continued to drive household penetration. And we knew that the price was too high and were able to back up those price investments with strong levels of productivity. Because as the price came down, we were able to expand margin. That's certainly the proof point that it was intentional. We had that well under control. We are seeing an increase in the underlying price of coffee. And while that is a lesser component of a finished K-cup pod than somebody who's selling roast and ground coffee, it still is of a magnitude where we know that pricing is appropriate and required. So we pass it on immediately in the form of pricing in our owned and licensed brands. And we do think that's the right thing to do given the inflation. But it's a little more complex in the partner situation as well as private label. And I think, Ozan, why don't you talk that through? Because it's a good opportunity to remind everyone how our contracts work and what they're likely to see inside and outside of the KDP P&L.

speaker
Steve

Sure. And as we say, we use the generic term partners, and obviously we include the branded partners we have as well as private label. It's one group for us. And as we shared with you, not the specifics, but in general terms, our partner contracts are for long-term duration. So they are not for the short term. And the contracts obviously specify all the details in terms of the working relationships. So when we do the double-click, we also see that the SKDP, we are not responsible to source the coffee bins for the most of our partner group. So what does this mean? This means that any fluctuation, plus or minus, in the coffee bin procurement, responsibility of the profit and loss management lie with the partner group. That also obviously includes the pricing on the shelves that we have zero saying and it's their business and the job to decide how they manage their pricing. And in some instances that we are responsible in terms of the coffee bean supply, we use our broad hedging strategies and techniques by considering all these puts and takes and protect ourselves at all times. So this is our overall working relationship from the co-manufacturing side of our business and how we set the algorithm between the partner groups as well as the branded ones as well as the private label.

speaker
Sean King

Great. I'll pass it on. Thanks.

speaker
Operator

Your next question comes from the line of Laurent Grandet with Guggenheim.

speaker
Laurent Grandet

Yes, thank you, and good morning, everyone, and thanks for the question. Actually, you know, the question I've got is very much the same as Sean. I'd like to read more about this. So I understand about the coffee bean and all this, but what about the pod manufacturing? You said in your pro remark that the manufacturing went up for your pod. So are you able to pass through some of that increased costs of manufacturing the pot. I'm not talking about the coffee here, but more the pot by itself to either your product label or Smoker, Dunkin', or Nestle, Starbucks. Thank you.

speaker
Bob Gambler

Yes, good morning, Laurent. Ozan, do you want to pick that up?

speaker
Steve

Absolutely. Good morning, Laurent, as well. First of all, I mean, we are not at a position to disclose all the details relationship between us and our partners. I'm sure you would appreciate it. But if I want to make a, let's say, overall general statement on that one, we always look to several pieces as a kind of basket from the manufacturing perspective that includes some of the input cost. As you said and as I said, we are not responsible for the most part from the coffee bins. But there are some other elements, as you say. But that's why we have our overall productivity programs. That's why we always look for further efficiencies in our business in order, first of all, to help us to improve our margins, as we have been doing, as well as to weather these type of non-persistent or persistent inflationary environments. Therefore, it wouldn't be right just to look to one piece element and try to make sense out of it, but rather we need to look holistically, and that's how we were managing not only coffee, but all segments of our business on the basis of the relationship, the pricing, the inflation, productivities, as well as the business investments. And as we also spoke, we also improved our pricing on the owned and licensed that will be impacting our numbers. And you will see in the data as well, the starting quarter for onwards. And as we also said, we are very pleased, both on the coffee beverages as well as cold beverages, that the sector is very rational and very responsible to manage the inflation and the pricing relationship. Therefore, we are very pleased, Laurent, with our algorithm and our working relationship with our partners in all pieces of the elements.

speaker
Bob Gambler

Yeah, I think just to build on that, as I said before, just to reemphasize, our objective is margin protection. our levers to pull are a combination of pricing, productivity, and reinvestment. And we have different mechanisms and different contracts to be able to protect margin against that using that entire basket. And in the case of coffee, which has been the most inflationary item within the manufacturing and delivery of a K-cup pod, as we said, we're not responsible for it for most of our partners. And in the case of our own brands where we are, we immediately took pricing, which, by the way, as you can see, didn't really show up at all in Q3 based on the timing of the pricing and the lag on that. So that's the actual pricing that we put in place and was seen across the industry as more to come.

speaker
Laurent Grandet

Thank you, gentlemen. I appreciate that. Okay, Laura. Thanks.

speaker
Operator

Your next question comes from the line of Dara Mosheenan with Morgan Stanley.

speaker
Dara Mosheenan

Hey, guys. Good morning. Good morning, Dar. Good morning. Just to follow up on that, look, obviously the guidance for 2022 is below your long-term algorithm because of the cost pressure. So clearly there's some ability not to fully price away those commodity costs. Theoretically, with the conversations we've been having today, Heritage DPS is in good shape to do that. You talked about some pricing on your owned and licensed brands. So Just to be very clear, I assume the gap for 2022 is that the cost pressures you're seeing on the manufacturing side for your partner brands, understanding you're not responsible for the coffee grounds themselves, but you're not fully getting the pricing to offset that. So, A, is that the case? Just to be explicit about it, it seems clear, but just to be explicit. And B, is that more just you know, a lack of ability to sort of respond short term and you can make up for that in future years as you think about it? Or is it more just the contracts are set the way they are in terms of pricing and the way the relationships work? It's more of sort of a standard pricing over time as opposed to responsiveness to commodity costs. It'd be helpful just to clear that up.

speaker
Bob Gambler

Sure. First of all, I think you're connecting things that aren't connected right now. So you're You're looking at our 2022 guidance, which was our initial guidance that we were in a position to, I think really felt obligated to provide some guidance in October, you know, four to five months in advance of when we normally would. And as we've shown since the very beginning, we take our guidance and our commitments really seriously. We were pretty much the only company that held on the guidance during COVID. So when we put a number out there, we treat it as a commitment and an obligation. And so when we're sitting there in October, operating an incredibly volatile environment that nobody can predict, we feel that it was important to set expectations for 2022 that was friendly to investors so that they could plan appropriately. So connecting coffee contracts and our ability to price or not, which I think we just explained in great detail over the last two questions, to our guidance for 2022, I think is not appropriate. Having said all that, I'm going to say what we said a couple times today. Inflation is one input cost. We are managing around a range of inflation. One of the pieces that I think is not well understood is as soon as we talk about inflation, immediately I see reports jump to commodities and hedging. Let's be clear. The inflation that the industry is seeing right now is way beyond commodities. It's commodities. It's packaging. It's labor, transportation. Some, if not most of those, cannot be hedged and are impossible to forecast. So everybody is getting exposed to a high level of inflation. We're exiting 2021 at the highest run rate of the year. Nobody can fully predict how that's going to flow through in 2022. But if you're entering the year at the highest level of the previous year, that would cause you to say, okay, there's going to be increasing pressure, and we're going to have to offset that through a range of pricing, productivity, and reinvestment. The last point I would make as you think about 2022 is we were really clear. Our marketing is up in 2021 versus 20. We intend for our marketing to be up in 2022 as well. The industry took down marketing in 2020 versus 2019 reluctantly, but the whole industry did it. Our objective is to build it back because we think investment in our brands behind innovation is the most important thing and it's fueling the top lines. So there's an assumption in 2022 that we're going to reinvest, and you can figure that into the estimates as well. So that's our outlook for 2022. It's early. We're going to provide a lot more information when we're in our normal position of doing so in early February. We take our commitment seriously, and we're really pleased with the growth of our business and believe that the right thing for us over the long term is to continue to invest in growth and not cut marketing spend to be able to offset any margin pressures.

speaker
Dara Mosheenan

And can I just follow up with one question? Sure. So if you see manufacturing costs continue to move up on the partner side in coffee, do you think you can get incremental pricing over time? How do you think about just that piece of it? I understand there are a lot of moving pieces and you're still delivering solid growth for next year, but I'm just trying to understand that one piece of it. Obviously we're seeing a lot of responsiveness to the cost on the heritage GPS side, right? A very strong pricing this quarter. So I'm just trying to understand that one piece of it. Thanks.

speaker
Bob Gambler

Yeah. There are a variety of mechanisms for us to recover inflation on the pot side of the business. Pricing is one of them. Productivity is another. My last point on this one is I have said this for the past three years that the focus on pricing on coffee is While it makes sense from a traditional CPG perspective, makes no sense in the coffee pot business when the company is intentionally trying to lower prices. And even in an inflationary environment, we're trying to keep prices down. We're only passing on the coffee costs because they are excessively high. With regard to the rest of our business, we have a significant amount of productivity and mechanisms to take more pricing if we choose. going forward. But remember, our overarching strategy is to try to keep prices down, even in the face of inflation, and protect our margins through a combination of productivity and pricing. In this business, we have leaned on productivity because it's available to us much more than pricing because it's the right thing to do for the ecosystem of Keurig. I recognize that concept is a very different concept than traditional CPG. But I would also say it's the beauty of the Keurig system because it truly is an ecosystem. That's an overused phrase, but it's true in the case of Keurig. And that's what makes this thing work over the long term. You can't focus on one metric because if you do, you run the risk of damaging the long-term growth of the system. And you can see that, if anything, we're accelerating the growth of the system, which really drives everything. So thanks for all those questions and the opportunity to clarify the Keurig business.

speaker
Dara Mosheenan

Thanks. Thanks.

speaker
Operator

And your final question comes from the line of Robert Odenstein with Evercore.

speaker
Robert Odenstein

Great. Thank you very much. I just want to follow up on a couple of the questions when I covered a lot of ground. So just one, as you look at their growth opportunities in the M&A, how does international expansion rank in terms of priority? Is that something that you see as natural particularly maybe in Mexico or particularly in areas where you have the brand in the US but maybe not overseas or you can use your expertise in other areas so that's the first question and then second you know as you look at these commodities you know I mean there's a traditional hedging playbook right that you guys have traditionally used but you've got prices now at unprecedented levels with a steepness in the curves, like aluminum, that I don't think any of us have ever seen. Does that change your strategy in terms of the duration of the hedges? Thank you.

speaker
Bob Gambler

Thanks, Robert. Let me hit the first one, and then, Ozan, you want to talk about hedging and duration of our positions and how we think about that? Yeah, on the international side, with regard to M&A specifically, As we talked about in our investor day, we're really excited about being able to use our high levels of discretionary free cash flow to look beyond debt reduction as we're just about to reach our long-term leverage targets. And we talked about the capacity to do $20 billion worth of M&A. There are four areas that we talked about in that portfolio, white space, distribution and consolidation within distribution, adding capabilities to our business. And then we also talked about market expansion or international. So it's one of the top priorities. I don't want to rank them because it's going to be dependent upon not just our needs and our opportunities, but what is available and what kind of partners are on the other side. We've got really nice business in Mexico. We hadn't talked about it very much, and we were proud to share with you the business that we've built in Mexico in Investor Day. Similarly in Canada, we have a nice business there that we have really driven nicely, and we believe that both of those markets are – we've got a position there with management, infrastructure capabilities that is scalable. And so we see opportunities in those two markets. And then I really don't want to talk beyond that because our objective – is to make sure that we leverage the investments that we already have in place and scale them before we look at completely open territory, although that's not off the table, and see a lot of exciting opportunities across all of North America, not just in the U.S. Ozan, do you want to talk about the hedging in our commodity positions?

speaker
Steve

Absolutely. I'd like to expand a little bit on this because this is a very important topic and it's ever-changing. Especially times of COVID proved how vigilant and flexible and adaptive we need to be. First of all, when we look to the sources of the inflation, you would see that that's across the board. That includes, as you were saying, Bob, the main commodities that we buy, that we have several sophisticated hedging strategies and techniques that we apply. But that is not all. There are other elements of the cost of goods sold that are being increased as part of the general inflation. That includes transportation warehousing, which is hardly being able to hedge, for example. And even some parts of our portfolio in the packaging, like polypropylene, which is the main material that we use in the KECA, the traditional hedging techniques do not work there. But having said that, What is important for us that we manage this again in a very basket-driven basis by looking to several scenarios and assumptions. And of course, we do change our hedging strategies and the policies on the basis of the expectations, as well as taking very different blends of positions, again, depending on which segment of our business. But beyond that, We are also very active to protect ourselves because the inflation comes obviously as an increased price, but the availability is also important. Therefore, we have been very active of trying to find alternative suppliers. And beyond that, alternative suppliers also diversifying geographically the sources of the input to fulfill our business requirements. When we say hedging, it summarizes quite a bit, but it's not all. There are several lags to how we manage the overall cost of goods sales base of our company. That includes the supplier relationship, that includes the diversification, that includes the geographical diversification at the same time. Therefore, it's a very vigilant part of our business that we are all over and spending a huge amount of time to get it right. And what matters at the end of the day that we manage this complex situation on the basis of the various assumptions and still continue to deliver against, successfully deliver against our financial commitments. As we have been doing a little bit more than three years, I think the model that we have adopted has proven to be successful, and we will continue to act as such.

speaker
Robert Odenstein

Terrific. Thank you very much. All right, Robert, thank you.

speaker
Operator

I would now like to hand the conference over to management for closing remarks.

speaker
Steve Alexander

Thank you very much for joining us today. Our team's around all day, so if you have any questions, feel free to reach out to us. We're here. Thank you.

speaker
Operator

This does conclude today's conference call. Thank you for your participation. You may now disconnect your lines.

Disclaimer

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